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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Application of Corpus Technologies in Conceptual Studies (based on the Concept Ukraine Actualization in English and Ukrainian Political Media Discourse)</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>nyshyn</string-name>
          <email>nataliya.romanyshyn@gmail.com</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Lviv Politechnic National University</institution>
          ,
          <addr-line>Lviv, S. Bandera Str., 12</addr-line>
          ,
          <country country="UA">Ukraine</country>
        </aff>
      </contrib-group>
      <abstract>
        <p>The article is dedicated to the study of concept Ukraine actualization in modern Ukrainian and English political media discourse. It is aimed at the revealing semantic-cognitive peculiarities of language means that verbalize concept's notional, evaluative and imagery-associative content. The purpose of the article is to expose heuristic potential and practical efficiency of corpus and concordance technologies application in conceptual studies. The analysis of the discussed concept was performed on the basis of created textual corpus that includes 412 texts. In the research we apply concordance technology for the creation of concept's nominative field by analyzing the lexical means of direct and indirect concept nominations, their coreferents and associates frequency and distribution. To create the evaluative level of the concept the attention was paid to the frequency and distribution of lexemes with evaluative and emotional meaning. To analyze the conceptual metaphor as a basis of concept's image content modeling the corpus was metaphorically annotated. The corpus based analysis of the frequency and distribution of the concept verbalizers, the analysis of lexical semantics and pragmatics, the consideration of contextual content of concept actualization allowed to develop the frame model of the concept in both discourses and define common cognitive features of the concept Ukraine in the discussed linguistic cultures.</p>
      </abstract>
      <kwd-group>
        <kwd>corpus linguistics</kwd>
        <kwd>concept</kwd>
        <kwd>cognitive modeling</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>The conceptual analysis as a main method of concept study both within the
linguocognitive and linguo-cultural science allows analyzing a concept as a complex notion,
an entity of the general conceptual model of the world. There are several approaches
and methodologies of conceptual analysis that include methods of:
─ semantic analysis: that consists in interpretation of the most frequent lexical means
of concept verbalization and their combination; the cognitive features that form
concept’s content correspond to the semes of concept’s nominative field
constituents and are revealed in the result of semantic analysis and on the basis of
cognitive interpretations of their lingual associates reflecting all stereotyped knowledge,
believes, assumptions, values profiling the corresponding phenomenon in the
described language culture; the analysis of the dictionary definitions is also an
inseparable instrument of concept studies since the lexical system represented in the
lexicographic sources reflects the lingual-conceptual system of the world;
─ cognitively oriented methods of concept modeling and reconstruction of
conceptual correlations carried out by defining the complete conceptual field and
logicalsemantic relations between its components usually in the form of frames as a
formalized description of human verbal activity (texts) in the context of situations;
─ experimental methods – with psycholinguistics experiment as the most predicative;
─ statistical methods for analyzing concepts verbalizers distribution in their textual
realization [11; 13, p.68; 14; 17; 18, p. 58-71].</p>
      <p>However in modern conceptual studies there observed the tendency towards
integrated comprehensive methodology based on both the application of qualitative and
quantitative tools enabling the processing of large textual material with aim of
obtaining most objective results [16; 10; 15, p.43-54; 20] by covering the largest possible
number of concept expression contexts either in the whole corpus of national
language or in intentionally created ones with the purpose of profiling the concept from
specific thematic or discursive perspectives. Thus, the corpus technologies in
conceptual studies have become the most productive way of conceptual information
obtaining and interpreting.</p>
      <p>In this paper we aim to reveal the efficiency of corpus based technology in
conceptual study and the application of corpus methods for the defining concept UKRAINE
nominative field structure and frame modeling of concept’s content fields (notional,
evaluative and imagery) in modern English and Ukrainian political discourse.
2</p>
    </sec>
    <sec id="sec-2">
      <title>The Notion of Text Corpora</title>
      <p>Corpus linguistics is a relatively recent method in linguistics. Scholars argue on the
definition and typology of corpora. As a rule a corpus is a large computerized
collection of texts ranging from, say, 100,000 words to trillions of words containing
naturally occurring language and should be representative of a language or language variety.
It is most often annotated in some form, for example part-of-speech tagging or some
other type of markup. The typology of corpora include the following: general corpora,
aiming to reflect a language in its entirety, specialized corpora tailored to a specific
variety of the language, dynamic corpora, which are updated regularly, learner
corpora, comparable corpora, multimodal corpora, containing not only transcriptions of
speech but also records of nonverbal behavior [1; 2; 8; 9]. Computer technology has
since facilitated the creation of diverse linguistic corpora. Corpora, thus, allow
addressing the variety of research questions and have been applied in a wide range of
linguistic disciplines, including lexicography, grammar, discourse analysis,
sociolinguistics, language teaching, literary studies, translation studies, forensics, pragmatics,
cognitive linguistics, conceptual studies, etc.</p>
    </sec>
    <sec id="sec-3">
      <title>Creation of the Research Corpus</title>
      <p>For the purpose of the research two text corpora were created – English and Ukrainian
– that included 400 open access sources texts excreted from 2014-2017 English and
Ukrainian political media discourse. The process encompassed the following stages:
data input, conversion and grapheme analysis, annotation, transfer of the annotated
text to the corpora and providing access to them. The basic principle of corpora
compilation for the analysis of concept Ukraine actualization in modern English and
Ukrainian political media discourse was the theory of media information distribution.
The selected texts were also chronologically marked.</p>
      <p>Further work was performed by application of corpus managers, in our case
Ant.Conc 3.2.4w as a search system of statistical information retrieval. The heuristic
function of concordance enables the insight into the semantics and pragmatics of the
text due to the possibility of words connotations analysis in the large number of
contexts, it allows to trace syntagmatic and paradigmatic relations of textual elements and
assess them from quantitative and qualitative perspective.
4</p>
    </sec>
    <sec id="sec-4">
      <title>Results of Corpus Technologies Application for the Analysis of Concept Ukraine Cognitive Content</title>
      <p>In “textual space” concepts enter into semantic relations that create conceptual or
associative verbal network of the text. The knots of this network are the dominating
concepts-constituents which correlations create and influence the semantic
development of the text.
4.1</p>
      <sec id="sec-4-1">
        <title>Cognitive-semantic Parameters of the Concept</title>
        <p>The study of cognitive-semantic aspects of the concept textual realization is preceded
by the definition of its nominative field. Explicit lexical verbalizers of the concept
Ukraine are lexemes Ukraine and its coreferents that represent the concept in their
unity or on the basis of metonymic transference: The EU should not fall into the trap
of offering more financial concessions to Kiev, this will only delay the necessary hard
choices that need to be made by Ukraine (see Fig. 1,2); implicit ones are the
expressions that describe a corresponding situation of reality by qualitative characteristics
defined by interpretations and inferences: It would see Europe embrace the former
Soviet Republic and move the country out from the overbearing shadow of
neighboring Russia, currently its largest trading partner.
The application of concordance programs makes it possible to define on the basis of
lexical frequency the main lexico-semantic fields and their correlation within the
corresponding texts. The data obtained in the result of lexemes frequency analysis and
lexico-semantic fields definition enabled us to determine the character of contextual
environment of concept Ukraine verbalizers-referents both in English and Ukrainian
political media discourse, since the concept can be explicable in correlations of its
lexical representations and within the context of background knowledge. In modern
conceptology the analysis of lexical elements compatibility is one of the most
productive ways of conceptual analysis. The analysis of lexical frequency combined with
lexico-semantic analysis and contextual analysis enables the identification of explicit
and implicit notional-evaluative senses embodied in different language forms of
discourse. It also allows for elucidating the dynamics of concept chronological changes.
The formation of conceptual features manifests itself in the “behaviour” of the
lexeme, in particular in its combination and distribution. The more frequently the words
and expressions that actualize a definite conceptual feature occur together the more
proximate are these features to the nucleus of the concept structure. Moreover the
analysis of lexical elements combinability frequency contributes to the determination
of the conceptual structure and finding out new features of conceptualization.</p>
        <p>Thus, the analysis of the concept Ukraine discourse verbalization specificity both
in Ukrainian and English political media discourse conducted by application of
Ant.Conc 3.2.4w and the above described procedures led to the conclusions about
direct and indirect verbalizers, their lexical, semantic, grammatical parameters and
lexico-stylistic characteristics.</p>
        <p>Українські
7%
Українці</p>
        <p>7%
Українська
7%
Українсь
кий
20%
Україна
59%</p>
        <p>Ukrainian
35%</p>
        <sec id="sec-4-1-1">
          <title>Ukrainians 3%</title>
          <p>Ukraine
62%
The most frequent ways of concept nomination are nouns and adjectives Ukraine,
Ukrainian the following diagrams (see Fig. 3, 4, 5, 6, 7, 8) reflect the frequency of
metonymic concept coreferents and coreferents-associates in the processed texts.
Генпрокура
тура
1%
Опозиція</p>
          <p>4%
Партія
12%
Парламент
10%
Уряд
13%
Крим
16%
Київ
19%</p>
          <p>"ДНР"
Донець7к%
2%
Донбас
16%</p>
        </sec>
        <sec id="sec-4-1-2">
          <title>Authorities 6%</title>
        </sec>
        <sec id="sec-4-1-3">
          <title>Town 7%</title>
        </sec>
        <sec id="sec-4-1-4">
          <title>Police 8%</title>
        </sec>
        <sec id="sec-4-1-5">
          <title>Parliament 7%</title>
          <p>The analysis of frequency data and distribution of lexical units enables to determine
the dominant lexico-semantic groups that constitute the contextual background of the
realization of direct and indirect metonymic coreferents of the concept verbalization.
The determined groups we treat as corresponding domains of the concept
actualization: in Ukrainian discourse – economy, Ukraine-EU, diplomacy, sanctions against
Russia, annexation of Crimea, Revolution of Honour, War on Donbass, terrorism (in
dissenting order); in English discourse – Maidan Revolution, diplomacy, terrorism,
war in Donbass, economу, annexation of Crimea, Ukraine-EU (in dissenting order)
(see Fig. 9, 10).</p>
          <p>Революці
я Гідності
економ3%ік</p>
          <p>а
10%
війна на
Донбасі
30%
анексія
Криму</p>
          <p>8%
санкції
проти
Росії
3%</p>
        </sec>
        <sec id="sec-4-1-6">
          <title>Diplomacy 34%</title>
        </sec>
        <sec id="sec-4-1-7">
          <title>Annexation</title>
          <p>of Crimea</p>
          <p>Economic
5% 6%
дипломат</p>
          <p>ія
28%
тероризм
3%
УкраїнаЄС
15%
Ukraine-EU War in
6% Donbass
36%
A special attention has been paid to the frequency and distribution of lexemes with
evaluative and emotional meanings defined on the basis of seme-componentional
analysis: adjectives – окупований, складний, поранений, проблемний, критичний,
ворожий/ weak, fragmented, peaceful, heavy, wounded, injured, worst, concerned,
dangerous, broken; nouns – допомога, окупація, протест, вторгнення,
сепаратисти, заручники, ворог, анексія,агресія, атака, насильство,
миротворці/ riot, protests, peace, rebels, crisis, conflict, aggression, pressure, dead,
disaster, victims; verbs – боротися, допомагати, захищати, підтримувати,
стріляти, воювати/threaten, oppress, kill, fire, blame, combat, mortar, protest,
defend, protect, help.</p>
          <p>The frequency of lexeme with axiological semantics demonstrates the considerable
prevalence of negative verbalizers. The defined lexical units display the axiological
parameters of the defined conceptual domains (such as political/economic
stability/instability; maturity/immaturity; intrusion of power in to the processes of
democracy; welfare, corruption, etc.) that specify and complicate the structure of
corresponding domains, ascribing them additional characteristics and features.
4.2</p>
        </sec>
      </sec>
      <sec id="sec-4-2">
        <title>Imagery and Axiological Parameters of the Concept</title>
        <p>In the scope of cognitive linguistics cognitive metaphor is considered one of the
aspects of conceptualization which is defined not only as a language phenomenon but as
instrument of cognition, information processing and reflection of reality and
knowledge structuring [19]. The theory of conceptual metaphor operates with the
notions of “conceptual referent” (target mental sphere, denotative zone, target domain,
the direction of metaphoric expansion) construed as a denotative substance identified
by metaphor; and conceptual correlate (source mental sphere, donor sphere, source
domain, source of metaphoric expansion) understood as a concept engaged in the
comparison. The ground of metaphor is the correlation between the referent and
correlate that contain a certain aspect, features as a basis for comparison, general
characteristic. In this respect the context plays a decisive role in identification of the aspect
of metaphorization [7].</p>
        <p>The metaphoric model is determined on the basis of semantic analysis of the set of
language means that, represent a certain conceptual sphere and create typical
traditional taxonomic clusters united by one notion, for example the model of war,
mechanism, body, theatre, medicine, etc. [12,p.79]. the metaphoric model is open, capable of
developing and engaging different new components that enrich and complicate the
metaphoric image.</p>
        <p>The concept Ukraine is a dynamic mental entity constructed in the process of
interrelation of subjects of modern Ukrainian and English political media discourse in
the result of embodiment of notional-evaluative content in the names of referents that
represent Ukraine metaphorically. To analyze metaphoric actualization of the concept
in the discourse the corpus technologies have also been applied.</p>
        <p>For this purpose the corpus annotation was performed with the aim of metaphors
search facilitation. The process of corpus annotation was the following:
manual search of metaphors and ascribing a corresponding category;
usage of tags &lt;met&gt;…&lt;/met&gt; the define and frame the metaphor;
usage of tags&lt;person&gt;V&lt;/person&gt; , &lt;ontology&gt;V&lt;/ontology&gt;, &lt;body&gt;V&lt;/body&gt;,
&lt;structure&gt;V&lt;/structure&gt;, &lt;space&gt;V&lt;/space&gt; ,
&lt;person&gt;V&lt;/person&gt;,&lt;colour&gt;V&lt;/colour&gt; for framing the type of the metaphor.</p>
        <p>For example:
&lt;met&gt;As Ukraine looks to the European Union for guidance&lt;/met&gt;</p>
        <p>&lt;person&gt;V&lt;/person&gt;
&lt;met&gt;Council of Europe head &lt;/met&gt;</p>
        <p>&lt;body&gt;V&lt;/body&gt;
&lt;met&gt;шукати дипломатичні шляхи &lt;/met&gt;</p>
        <p>&lt;space&gt;V&lt;/space&gt;
&lt;met&gt;Зроблено перший крок на шляху очищення влади&lt;/met&gt;</p>
        <p>&lt;ontology&gt;V&lt;/ontology&gt;</p>
        <p>The analyzed verbal material and empirical data processing on the basis of corpus
technologies enabled to define the following ways of the concept Ukraine
metaphorization in the Ukrainian language:
─ spatial metaphor – space and location;
─ ontological metaphor – the process of metaphorization highlights the emotional
expression, impression/ the level of concept value/ size/dimension (мають
європейські ідеї глибше, перемир'я стає все більш крихким, ця правда гірка,
велика інформаційна хвиля; євромайдан є паростком нової сили) ;
─ structural metaphor – the process of metaphorization highlights function and form
(проведення "круглого столу", заморозити банківські рахунки);
─ metaphor personification (Брюссель ніколи не говорив з Україною, Україна
зробила останні кроки, Україна прийме політичні рішення, Німеччина обіцяє
й надалі активно підтримувати Україну, Україна, власне, захищає собою
Європу);
─ metaphorization of colour (озброєні зелені чоловічки, чорна бухгалтерія партії
регіонів, зелене світло іноземним інвесторам);
─ metaphor-metaphtonymy – part-whole relations (на чолі української делегації,
Європа збереже обличчя, лишити на шиї України, рука Вашингтона)
And practically identical ones in the English language:
─ spatial metaphor - space/place (move out of the orbit of Russia, single political
space, pave the way for deals);
─ ontological metaphor – emotional impression/ degree of value/amount (sharply
divided, “chain” the Russian bear, deep concern, wave of sanctions, stream of
information);
─ Structural metaphor – function/form (fork in the road, Leaders hammer out new
truce, beacon of progress);
─ metaphor-personification (Ukraine signed the agreement, Ukraine is expected to
take a momentous step, blaming Ukraine for the crash, wounded Ukraine);
─ metaphorization of colour (Orange Revolution, green men, white flags, red line);
─ metaphor-metonymy – part of the body (foreign hand, head of the referendum,</p>
        <p>Russia’s hand is deeply engaged in this, nose of the aircraft);
─ idiomatic expressions (leave the ball firmly in the court of, knee-jerk reaction, fall
on deaf ears, have the ears of ).</p>
        <p>The following diagrams represent the results of metaphors types frequency analysis in
the discussed languages (see Fig.11, 12) .</p>
        <p>метафоризац
ія кольору
4%</p>
        <p>метафораметафтонімія
8%
просторова
метафораонтологічна
8% метафора
18%
метафораперсоніфікаці</p>
        <p>я
42%
структурна
метафора
20%
As it is demonstrated by the statistic data personification is the most frequent type of
metaphorization: in Ukrainian 42% and in English 45% correspondingly. The least
frequent type of metaphor is colour and spatial metaphor: in Ukrainian 4% and in
English 8% correspondingly.</p>
        <p>Both linguistic cultures personify Ukraine as a human being in the metaphoric
model UKRAINE – HUMAN BEING:
─ subject of activity (act, obtain, give, loose, catch wait): As Ukraine looks to the
European Union for guidance; Ukraine is expected to take a historic step towards
the; the entire Ukraine strives for peace; that Ukraine was prepared to accept;
─ subject of communicative interaction (speak, inform, discuss, negotiate, reject,
ask): Ukraine said its anti-terror operation would continue; Україна мусить
продемонструвати свою чітку політичну волю та зробити рішучі кроки; Ми
ведемо діалог з Україною;
─ subject of performing definite cognitive acts (control, decide): Ukraine risks a
return to the pattern of; країна зацікавлена в тому; Україна добре знає;
─ subject of psychological/physical state (doubt, hesitate, worry, suffer): Ukraine is
suffering a “civil war; воля України направлена на…</p>
        <p>The second in frequency is ontological metaphor which reflects the ideas of British
and Ukrainian politicians about Ukraine in the whole and its state, situation, events as
objects of values and emotional interpretation. The state of Ukraine/ notions and
associations – are bitter substance, torn material, valuable /invaluable, fragility,
turbulence, etc. Definite aspects of cognitive representation of Ukraine are embodied in
terms of low or high temperatures – fire, cold, ice: populist fire; Ukraine has
experienced damaging turbulence; war-torn east; torn Ukraine.</p>
        <p>Consequently the core of the imagery level of the concept consists of metaphoric
transference Ukraine – Human being and Ukraine – substance, material with definite
physical characteristics. Structural and spatial metaphors constitute near nucleus zone
of the concept structure. Among the productive mechanisms of metaphorization there
are notions of motion in general, motion in the space which dynamics and character
have corresponding associations. For example, up and ahead – positive; back and
down – negative. Both English and Ukrainian discourses employ the metaphor of
motion, orbit and way – шукати дипломатичні шляхи, дорога до Європи
відкрита, move out of the orbit of Russia, east of Ukraine remains within its orbit. In
the structural metaphors the axiological component is expressed as an associative
aureole of a certain stereotypical action or situation in the function of the source of
metaphoric transference – injection of fresh forces, knee-jerk reaction. On the
periphery of the concept structure there are metaphor-metaphtonymy, metaphor of colour
and, in the English political discourse, there are metaphoric idiomatic expressions
traditionally connected to the conceptual spheres of sport, cuisine and health.</p>
        <p>Thus the imagery and axiological levels of concept structure reflect the cognitive
features of the concept that simultaneously represent a corresponding fragment of the
reality, state and processes of social-political character and their either positive or
negative evaluation.
4.3</p>
      </sec>
      <sec id="sec-4-3">
        <title>Frame Representation of Concept Cognitive Model</title>
        <p>Irrespective of the expansion of conceptual studies in the modern linguistics there is
no unanimously accepted algorithm of concept modeling technics. The process of
concept cognitive-semantic modeling unites new and traditional approaches –
cognitive and semantic. Moreover in concepts modeling a specific attention is paid to their
characteristics determined by pragmatic parameters of discourse, worldview and
ideological intentions. Semantic analysis that is directed towards the word meaning in its
correlation with other lexical units is combined with conceptual analysis of the sense
which constitutes the ground for grouping the words into definite categories [3; 4; 20].
Cognitive-semantic, stylistic, lexico-grammatical analysis allows to define micro
concepts-components and related concepts, to identify their usual and occasional
characteristics.</p>
        <p>Informative richness of the concepts actualized in the political discourse
determines the complexity of their structure that encompasses notional, image-associative
and evaluative layers. Since each level has its own peculiarities of lingual
objectivation and is characterized by a certain unity of lingual mental markers, by the scope of
accumulated information scholars suggest different ways of concept layers
arrangement modeling.</p>
        <p>Concept structural organization can be represented in the form of frames. The
linguistic consideration of frame is closely connected with the content aspect of a lingual
sign that embodies logically arranged information about a certain fragment of reality,
however the creation of the concept frame is rather disputable and depends both on
the type of the concept and discourse. Cognitive semantic approach to the creation of
conceptual frames presupposes the generalization concerning mental structures
underlying the different types of language signs [5; 6].</p>
        <p>The productive understanding of frame in linguistics derives from its philosophical
treatment as information data shaped in a certain way in order to represent a definite
stereotyped situation. Graphically frame can be represented in the form multilayer
network with knots defining specific types of correlations. The upper terminal knots
of the network are created by notions that represent the situation in its most general
aspects. Subterminal knots as frame obligatory components modify and extend the
general situation. Generalizing all existing varieties of frame definition and its
relation to the notion of concept we substantiate the following: frame is a set of
standardized actual and potential knowledge about the phenomenon in question that has a
complex multicomponential structure and forms a holistic understanding of a certain
concept.</p>
        <p>The application of the methods of descriptive, interpretative, semantic and
componential analysis of discourse verbal material, the procedures and principles of
contextual analysis and quantitative analysis of the results obtained by application of corpus
technologies enabled to reveal the influence of broad social and cultural context in
which the concept is realized and where the character of language and conceptual
picture of the world is reflected.</p>
        <p>The analysis of concept Ukraine verbalizers in the political discourses of both
languages, the analysis of the lexical representation of the defined domains
supplemented by the analysis of contextual semantics of direct and indirect (explicit and implicit)
verbalizers of the concept, metonymic referents and associative coreferents and their
pragmatic meanings within the selected discursive fragments testify the high semantic
similarity of logical-informative and evaluative character of the concept Ukraine
actualization in both discussed linguistic cultures at a current stage (see Fig.13). In the
process of the research there has been analyzed the correlation of the
logicalinformative aspects of the discourse displayed in the filling of the conceptual domains
and its pragmatic-axiological aspect expressed in the system of evaluative senses
verbalized on the different structural levels of the discourse – from a word to an
expression.</p>
      </sec>
      <sec id="sec-4-4">
        <title>FRAME MODEL OF THE CONCEPT UKRAINE IN</title>
      </sec>
      <sec id="sec-4-5">
        <title>ENGLISH AND UKRAINIAN POLITICAL MEDIAB</title>
      </sec>
      <sec id="sec-4-6">
        <title>DISCOURSE</title>
        <p>AXIOLOGICAL LAYER
Thus, the concept Ukraine contains two terminals “States” and “Processes” consisting
of the slots that correlate with corresponding conceptual domains:
─ slots war in Donbass, attack, violence, terrorism, Annexation of Crimea);
─ slots “economic instability” ("economy", currency, crisis, market) are negatively
marked;
─ slots “democratic changes”, “diplomatic image”, “legislation”, "Ukraine-EU"
("diplomacy ", Maidan Revolution", "economy", "Ukraine-EU", European Union,
association, agreement) are positively marked.</p>
        <p>Consequently, the notional and axiological levels of the concept have been
represented in the form of a frame which slots display the defined cognitive features of the
concept that recreate a corresponding aspect of the reality, state and processes of
sociologically-political character, their positive or negative evaluation.
5</p>
      </sec>
    </sec>
    <sec id="sec-5">
      <title>Conclusions</title>
      <p>Concept is a complex structured unity which is characterized by a specific
interrelation of several layers. The notional layer is factual information – a propositional
knowledge: empirical, encyclopedic, prototypical, stereotypical formed as a set of
definitional features that are fixed by language forms. The imagery layer of the
concept is knowledge, images and associations arising in the consciousness in connection
with a certain denotation. It is created on the basis of generalized image in which the
individual and collective knowledge manifest itself, it is based on the category of
imagery as an ability of language units to create perceptible notions and ideas
concerning certain phenomena or things in the reality. Axiological layer of the concept is
determined by the place which a name of the concept occupies in the system of
national linguistic consciousness and in national picture of the world and is realized in
the unity of ethno-psychological, social discursive and linguo-cultural aspects, it
reflects the evaluation of a certain phenomenon, the human individual and social
attitude towards the described object of reality.</p>
      <p>The sign of national language in their discursive actualization are the main
objective empirical data for the revealing of conceptual information and comprehensive
conceptual analysis performance. Any existing programming tools that facilitate the
processing of extensive mass of language material are a productive way to carry out
conceptual analysis in itself or serve as a supplementary instrument of investigations.
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