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<article xmlns:xlink="http://www.w3.org/1999/xlink">
  <front>
    <journal-meta>
      <journal-title-group>
        <journal-title>models and means of authorship attribution of a text. In:
Eastern-European Journal of Enterprise Technologies. № 3/12 (93). pp. 41-46. (2018).
10. Morushko</journal-title>
      </journal-title-group>
    </journal-meta>
    <article-meta>
      <article-id pub-id-type="doi">10.1007/978-3-319-54042</article-id>
      <title-group>
        <article-title>Determining the Psychological Portrait of Members of Web Communities through Socionic Analysis</article-title>
      </title-group>
      <contrib-group>
        <aff id="aff0">
          <label>0</label>
          <institution>Lviv Polytechnic National University</institution>
          ,
          <addr-line>Lviv 79013</addr-line>
          ,
          <country country="UA">Ukraine</country>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2019</year>
      </pub-date>
      <volume>2588</volume>
      <fpage>0000</fpage>
      <lpage>0002</lpage>
      <abstract>
        <p>The study considers the problem of determining the psychological type of a person without personal contact, through social networks. Techniques and methods of visual and verbal determination of human sociotype by means of socionic analysis are described. Practical examples of this method are given. They clearly demonstrate that knowledge of certain features of the body or style of human speech, with a high probability, helps to predict how they may behave in certain situations. Using the method of socionic analysis in determining the psychological type of person gives the opportunity to choose a business partner or friends to communicate on social networks by express method, remotely. This saves time spent organizing your personal acquaintance. In today's environment, this is an undeniable advantage, since you do not have to spend time and money on travel, and also endanger yourself to pick up a viral disease through public places.</p>
      </abstract>
      <kwd-group>
        <kwd>Web Communities</kwd>
        <kwd>Social Networks</kwd>
        <kwd>Psychological Type</kwd>
        <kwd>Socionic Analysis</kwd>
        <kwd>Sociometry</kwd>
        <kwd>Visual Assessment</kwd>
        <kwd>Verbal Assessment</kwd>
        <kwd>Jung Basis</kwd>
        <kwd>Dichotomous Features</kwd>
        <kwd>Psychological Functions</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>When more and more people in the world work remotely, the ability to determine a
person's psychological portrait becomes more important. In addition, to certain
benefits, the globalization of the world carries with it considerable risks, including a
health threat. The use of verbal socionical analysis methods can facilitate the selection
of business partners for collaboration and significantly optimize the exchange of
useful information with the other partners, avoiding direct contact, and avoiding
dangerous infections.</p>
      <p>For modern managers, it is important to have a certain psychological socionical
toolkit. It is necessary both for the proper assessment of their capabilities and for the
evaluation of the potential of future partners. We do not consider this method to be
universal, but its use can bring significant benefits.</p>
    </sec>
    <sec id="sec-2">
      <title>Related Works</title>
      <p>
        Modern processes of globalization and collective communication have extremely
actualized the problem of socionic diagnostics, the basis of which is laid in the works
of K. Jung [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ] and A. Augustinavichyute [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ]. The scientific works present various
directions of application of socionic analysis techniques for obtaining new knowledge
and data about business partners. In particular, R. Blutner and E. Hochnadel, in their
work demonstrate that quantum theory, as a mathematical construction, provides a
natural framework for giving a sound foundation to C.G. Jung's theory of personality
[
        <xref ref-type="bibr" rid="ref3">3</xref>
        ]. The results of the practical application of socionics methods for the effective
management and consultation of staff using socionic technologies are presented in the
work of A. Boukalov, O. Karpenko [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ]. In the study of A. Boukalov, O. Karpenko
and G. Chykyrysova the experience of using socionics for predicting interpersonal
relationships is analyzed [5].
      </p>
      <p>O. Morushko, S. Andreychuk have justified in their work that knowledge of the
typology of Jung and socionics allows not only to better understand the mechanism of
mutual relations between two specific people but also to purposefully form
psychologically compatible small social groups (collectives) capable of performing
the tasks they have been assigned [6]. Researchers O. Morushko and N. Khymytsia,
propose the use of the method of socionic analysis in business communication for the
optimal choice of business partners [7, 8]. The problems of using the methods of
practical psychology, in particular socionics, are also covered in the scientific works I.
Khomytska, V.Teslyuk, O. Morushko, A. Holovatyy [9] and O. Morushko, Т.
Podolyak [10].</p>
      <p>Language and socio-demographic differences in Internet communications are
covered in the scientific publications of S. Fedushko [11, 12]. Also, for our study, valuable
scientific works on the methods of Determining Information Support of the Web
Community User Personal Data Verification System [13]. The studies of A.
Peleshchyshyn, V. Vus, O. Markovets, S. Albota analyze a special system of indicators of
user activity and investigate a separate group of signs based on linguistic techniques of
influence purposefully used in online communication [14-16]. The works of O.
Markovets, R. Pazderska, N. Dumanskyi, I. Dronyuk are devoted to the analysis of rules of
information submission in online communities. The methods presented by the authors
will help to determine the level of trust in web users, such as monitoring, attestation,
organization, and personification [17].</p>
      <p>The purpose of our study is to apply a method of socionic analysis to determine the
psychological portrait of participants in WEB communities remotely, based on their
pictures and messages. This will optimize communication and identify the areas of
business cooperation that will be most effective.</p>
    </sec>
    <sec id="sec-3">
      <title>The algorithm of visual-verbal diagnostics of the user of the web community</title>
      <p>
        It is well-known that we usually form our opinion about another person based on
information obtained through the basic sensory organs: sight, hearing, smell, taste,
and touch. At the same time, 80-90% of this information is obtained from our view,
although information from the other four receptors is also important and decisive for
us. In situations where we do not have direct human contact, we have to do our
analysis solely on our eyesight, visual analysis, or our strong conscious functions
when talking about verbal analysis. If in the visual analysis we can make certain
generalizations because we are dealing with objective data - face shape, body
constitution, etc., then in verbal analysis we are deprived of this. Therefore, the
personal experience of the researcher comes first - the greater it is, the more reliable
results he can get. There can be no one-size-fits-all method of verbal analysis.
According to socionic theory, there are 16 basic sociotypes, that is, 16 radically
different models of information retrieval and processing. Therefore, everyone should
develop their own tools that are best suited to them, according to their sociotype [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ].
      </p>
      <p>There are three basic methods for determining the psychological type of person by
socionic methods. It is visual, verbal, and testing. Of course, the best results can be
obtained by using all three methods at the same time. However, this is not always
possible.It is clear that the third method - testing - can be applied only with the
consent of the person whose sociotype we define. This is usually possible if a person
is applying for a vacant position, and testing for the determination of a sociotype is
one of the conditions for participation in the competition for the vacancy. But even in
this case, we cannot be fully convinced that we have obtained true data as a result of
testing. That is why verification of these results occurs during interviews, where we
can apply both visual and verbal analyzes at the same time.</p>
      <p>In today's business communications, there are situations that for some reason
faceto-face meeting with a business partner is impossible, but we need to make an
important decision relatively quickly about the probability of productive collaboration
with a person we do not personally know. In such a case, we are obviously limited to
the possibility of using only visual and verbal methods.</p>
      <p>
        The visual method of determining the sociotype is that the hypothesis of the type of
information metabolism (TIM) of the psyche is made on the basis of external signs:
"The mutual penetration of bodily and mental features is so deep that on the
properties of the body we can not only draw far-reaching conclusions about the
quality of the mental but also on psychological specificity we can judge the
corresponding bodily forms" [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ].
      </p>
      <p>We make certain conclusions about the face shape, pace, posture, body structure
(its proportions or disproportions), the static or dynamic of the poses that the object
under study demonstrates. We then transform these observations into four
dichotomous Young's features that ,in our opinion, are peculiar to this object. We can
then transform our findings into one of sixteen basic psychotypes.</p>
      <p>As for the procedure for determining dichotomous features, in our opinion, it is not
significant. It is important not to make mistakes in determining the leading features.
Therefore, in the process of diagnostics, each researcher must come out of their
strengths. And above all, he must be convinced that he has previously been able to
accurately identify his own TIM.</p>
      <p>The basis for creating a working hypothesis of the TIM of the object under study
are typical features - external similarity to previously identified people, asymmetry of
face and body, especially smile, facial expressions, gestures, poses, body structure,
handwriting, clothing, tone, and volume of speech, words and more. It should be
remembered that there are genetic and psychological distortions of the type.
Therefore, it is desirable to confirm the visual findings by verbal analysis. How to
visualize the object under study is illustrated in Table 1.</p>
      <p>This table provides some options for making a preliminary version of a possible
sociotype of the person we want to explore based on visual assessment. Of course,
there can be many more features, but this is an individual toolkit. It must, among
other things, take into account the researcher's personal sociotype, his qualifications, life
experience, and the like. Suppose that the object under study behaves confidently in
society, has a center of gravity below the middle, an oval shape of the upper part of
the forehead, and round face shape. From Table 1. we can see that the following
dichotomous features of Young correspond to these visual features: extraversion,
rationality, ethics, and sensory. From socionic theory, it is known that the rational (the
first) function is logic/ethics. Therefore, the complementary (second) function will be
the sensor. Thus, our version of the TIM's of the object under study will be an
ethicalsensory extrovert (ECE), or "Hugo" (the most commonly used alias). It is clear that it
is better to watch the object of study live to diagnose it. However, it can be argued
with a fairly high probability that photos can be diagnosed. But it is necessary that
these photos meet certain criteria: they were quite clear, preferably in profile and full
face, without unnecessary posing for the camera. The method for determining the
sociotype of a photo available on Facebook and Instagram will be similar to the one
described above.</p>
      <p>Example 1.</p>
      <p>The above photos show that the respondent has an oval shape of the upper part of
the forehead, an oval face, closer to a round, tight figure and behavioral reactions
oriented to the outside environment (desire to be in the spotlight). So we make the
assumption that this person is an ethic, a sensory, a rational, an extrovert. These
characteristics correspond to the sociotype of ethical-sensory extrovert - ECE
("Hugo").</p>
      <p>If, however, we are not sure that the respondent's photo on the avatar is genuine, or
in the absence thereof, we will have to try to determine the sociotype solely by the
method of verbal analysis. We will be interested in the tone and loudness of the
language, words and language turns, the tempo rhythm of speech, information saturation
and more. When we have to focus solely on text, we can try to determine the leading
features of the object under study by using word markers. According to the frequency
of their use, we can draw some conclusions about the sociotype of the subject (see
Table. 2).</p>
      <p>The proposed table contains a far from complete list of word markers. However, in
our opinion, with their help it is possible to determine the tone of the language of the
object under study, and therefore the leading mental functions.</p>
      <p>Let's look at a specific example of how this method works.
“We cannot expect mercy from nature. To take them by force is our task! ”</p>
      <p>The first sentence of this statement testifies to the sensory nature of its
author. The second specifies - it is a strong-willed sensor (to take by force). The
intonation of the sound of the utterance suggests an extraversion. Finally, this phrase
indicates that its author clearly neglects the ethics of relationships because it is his painful
function (he is a logic). It is easy to guess that V. Lenin, who owns the above phrase,
was a sensory-logical extrovert ("Sociotype Zhukov").</p>
      <p>The use of verbal analysis requires the researcher to understand clearly the
difference between mental functions. This approach also gives an awareness of which
channel of reception and processing of information each of these functions is
responsible.</p>
      <p>Let's go back to example 1 and assume that there are no photos, or they are not
true. Let's analyze the linguistic and stylistic features of the respondent's Facebook
language.</p>
      <p>The phrase "outraged by incompetence" indicates rationality (the main result, not
the process), "this day" refers to a specific time (intuition of opportunity). The terms
"researcher, the field of interest", "must pay", "will not work for free" indicate the
business logic of the respondent, the word "definitely" has a clearly extrovert tone. So
our respondent is rational, intuitive, logical, extroverted. Thus, we have verified our
previous conclusion that we are dealing with a logic-intuitive extrovert.</p>
      <p>The strongest mental functions of LIE (Jack London) are business logic and
intuition of time. Therefore, as a rule, these people are distinguished by good business
characteristics, are able to effectively organize production processes. Representatives
of this type are socially active and very enterprising. Sometimes they are so
passionate about work that they forget about their own health, appearance, their own
comfort and diplomacy in relationships. This behavior is due to the fact that the most
vulnerable mental functions of LIE are the sensory senses and the ethics of
relationships.</p>
      <p>In the same way, we perform a verbal analysis of the second example.</p>
      <p>The word "result", used twice in one message, signals rationality (the main result,
not the process). "If you think so," "Never trust them again" are phrases that indicate
extraversion by their categorical character. The phrases "while the idiot is sitting in
the Kremlin" and "stupid" - a manifestation of emotions (ethics of emotions). "I do
not advertise any politicians", "I calmly treat invasions" are phrases that indicate the
sensory sensation. So, the dichotomous features of Jung in the respondent are
rationality, extraversion, ethics, sensory. These traits correspond to the ethics-sensory
extrovert - the sociotype of Hugo. So we verified our previous assumption.</p>
      <p>For ESE ("Hugo") the strongest mental functions are the ethics of emotions and the
sensory senses. Therefore, people with this sociotype have a genuine, direct behavior,
the ability to recharge other positive emotions, to create for themselves and their
immediate environment comfortable physical and psychological conditions of work
and rest. Determined, attentive to detail. Often, several cases are handled at the same
time. They best implement themselves in the social sphere. The disadvantages of this
sociotype include the poorly developed systemic thinking and the ability to plan time
to accomplish what is planned. This is due to the fact that the weakest psychic
functions of this sociotype are intuition of time and structural logic.
4</p>
    </sec>
    <sec id="sec-4">
      <title>Results</title>
      <p>As a result of socionic analysis, we came to the conclusion that in the first case we
were dealing with a logic-intuitive extrovert (LIE) and in the second case we were
dealing with an ethical-sensory extrovert (ECE). Each of these sociotypes, according
to socionic theory, has its strengths and weaknesses. They can be clearly presented in
the form of a table, which will indicate their main psychological characteristics (see
table. 3).</p>
      <p>As can be seen from Table 3, each of the described sociotypes has its own
strengths and weaknesses. Therefore, the correct line of conduct in dealing with them
will be an emphasis on the use of their positive character traits. At the same time, you
should also keep in mind their areas of uncertainty and try to focus as little as possible
on them.</p>
    </sec>
    <sec id="sec-5">
      <title>Conclusions</title>
      <p>In the conditions of the dynamic development of modern society, rational use of its
time becomes more and more important. This becomes possible when we are clearly
aware of what we want and who can become our resource in achieving the goal. We
are becoming more dependent on other people, which is why the ability to understand
their hidden qualities comes to the fore. It is impossible to imagine a successful
modern manager who would not possess at least the basics of practical psychology.</p>
      <p>The socionics is one of the divisions of modern applied practical psychology.
Knowledge of its theoretical foundations makes it possible to achieve considerable
success in the selection of optimal staff for vacant positions in teams, to form such
teams under a specific leader, to form around a favorable information field.
Communication is not a luxury, but a vital necessity of every person. That is why
each of us has the right to choose for ourselves the communication and collaboration
of the very people with whom this joint work and communication will be the most
productive and comfortable.</p>
      <p>The use of methods of socionic analysis in determining the mental characteristics
of other people is not only useful in terms of building optimal communications. It also
enables us to better understand ourselves, our strengths and weaknesses, to understand
in which industries we are more likely to realize ourselves, and in which we need to
work on our development.</p>
      <p>In this article, we have been able to identify the socio-types of participants in WEB
communities such as Roman Mykhalchuk and Yanina Sokolova using visual and
verbal socionic analysis methods, using data found on Facebook and Instagram.
Information posted by users on their Facebook and Instagram pages gives them an
accurate psychological portrait.</p>
      <p>It should be noted that there are no universal methods that each of us could apply
to any individual and situation. The existence of 16 basic sociotypes suggests that
there will also be 16 different models, 16 different approaches by which socionic
analysis of other people can be conducted. Which one to choose depends on the
particular sociotype of the researcher. However, socionic theory provides fairly clear
criteria for each of them, on which particular features should be based on such
activities.
6</p>
    </sec>
  </body>
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</article>