=Paper=
{{Paper
|id=Vol-2616/paper8
|storemode=property
|title=Network communication technologies in the activity of children's libraries of Ukraine
|pdfUrl=https://ceur-ws.org/Vol-2616/paper8.pdf
|volume=Vol-2616
|authors= Khaletska Lesia, Klynina Tetiana, Kondrashevska Yuliia, Andriy Peleshchyshyn
|dblpUrl=https://dblp.org/rec/conf/coapsn/LesiaKYP20
}}
==Network communication technologies in the activity of children's libraries of Ukraine==
https://ceur-ws.org/Vol-2616/paper8.pdf
Network Communication Technologies in the
Activity of Children's Libraries of Ukraine
Khaletska Lesia1[0000-0002-8409-2138], Klynina Tetiana 1[0000-0002-0334-9852],
Kondrashevska Yuliia 1[0000-0003-1266-1167], Andriy Peleshchyshyn2[0000-0002-5022-0410]
1
National Aviation University, Ukraine
2
Lviv Polytechnic National University, Lviv, Ukraine
lecenka@ukr.net, tklynina@gmail.com, fridom@ukr.net
Abstract. The article investigates the trends of development of digital
information and communication space of children’s libraries of Ukraine.
Nowadays librarian communities are undergoing a transformation and
digitization phase and are working to create a new architecture for an integrated
library system based on universal access. Modern life requires from libraries to
transfer a significant communicative part of their work to the Internet space and
to activate their activity in the direction of mastering modern web services and
applications, digitizing documents, expanding the information presence in the
electronic communication environment. The article deals with the integration of
libraries in the web space, shows the role of social networks and the
blogosphere to correct the nature and quality providing of library services,
creation an intellectual product, optimize the activities of different departments
of the library, representation of its electronic resources, etc. The concepts of
“information space”, “digital space”, “information and communication space”,
“integrated library space” are disclosed. The Internet communications and
digital information resources of twenty-two regional children’s libraries of
Ukraine were researched, information content was disclosed, digital platforms,
channels and blogs were characterized and in social media presence. The
research find some deficiencies which connected with modification according
to interests, requests, users preferences. The article points out the existing
features of the unsystematic and chaotic nature of the content presented, the
irrelevance and irregularity of updating information. There are also suggested
ways to improve the functioning of the digital space of children’;s libraries of
Ukraine.
Keywords: library, digital information, communication, information.
.
1 Introduction
The proposed research topic touches on the leading trends in the development of
the Ukrainian state - the development of the digital economy and society. In
accordance with the Concept of Development of the Digital Economy and Society of
Ukraine for 2018-2020, approved by the decree of the Cabinet of Ministers of
Copyright © 2020 for this paper by its authors. Use permitted under Creative Commons
License Attribution 4.0 International (CC BY 4.0). COAPSN-2020: International Workshop on
Control, Optimisation and Analytical Processing of Social Networks
2
Ukraine of January 17, 2018 No. 67-p “the main aim of digitalisation is to achieve the
digital transformation of existing and the creation of new industries, as well as the
transformation of life spheres into new more efficient and modern ones” [33]. In its
turn, the Strategy for the Development of Library Affairs until 2025, “Qualitative
Changes to Libraries for Sustainable Development of Ukraine”, defines “the creation
of a new architecture of the integrated library system of the state on the basis of
universal access and economic expediency” as strategic directions for development
(among the proposed measures on realization of this task - formation of electronic
library and information space of Ukraine), “modernization of material and technical
base and information and technological infrastructure libraries,… intensive
development and updating of library documentation and information resources on
traditional and electronic media and providing access to them” [18].
In addition, the current life, the transfer of a significant part of its communicative
part in the Internet space, requires the intensification of the work of libraries in the
direction of mastering modern web services and applications, digitization of
documents, expansion of information presence in the electronic communication
environment. In view of the above, the creation of digital information and
communication space and the creation of digital resources occupy an important place
in the activities of library institutions, in particular, the regional children's libraries of
Ukraine.
The purpose of the article is to study the practice of organization of electronic
children's communication libraries in regional children's libraries, their structure, to
form conclusions and recommendations on the development of digital communication
libraries on this basis
1.1. Related Research
Ukrainian researchers pay considerable attention to a wide range of issues related
to the integration of libraries into the web space. N.M. Kushnarenko in his review of
O.Yu.Maryina's monograph “Library in the Digital Space” [16] emphasizes the
importance of solving the problem of determining the role and place of libraries in the
digital space, emphasizing the importance of the monograph as the first fundamental
study that provides a systematic view of digitalization of libraries. K.S. Berezhna [2]
considers the definition of the term “information and library environment” and its
components, explores the theoretical issues of forming a comfortable information and
communication environment of public libraries of Ukraine; the subject of her
dissertation was the vectors of modernization of public libraries of Ukraine in the
information society [1]. N.P. Pasmor and N.M. Frolova examine the issues of
managing a website, offer criteria for its effective functioning and emphasize the
importance of the Internet representation of libraries to create their positive image,
effective means of positioning and prompt communication [25]. O.Yu. Maryina [21]
emphasizes the need for libraries seeking to enter the virtual digital space to formulate
a strategy for the development of a new communications environment: “change the
orientation of activity in the media environment of the creation of content for the
study of information of the users; positioning itselves as reliable and secure source of
information, digging out for it all the products of this service, able to suppress the
3
more auditory to create a true image that will enhance the libraries among other
members of the virtual process; to propose a new, more friendly library, for which
real people stand; to feel the contribution of copy-makers (commentary, conceptual
criticism) into the activity of librarian web-projects; to establish the technologies of
social media of marketing, social media of cooperation, exchange and self-
organization and so on” [22].
E.V. Kulyk, exploring the virtual space of libraries as a medium of education and
self-education of young people, notes the active work of Ukrainian libraries in
creating a virtual library space to meet user needs using the most convenient
communication channels, including sites, blogs, pages and /or groups in the most
popular among social users networks, library video feeds, photo collections, online
presentations, and more [15]. S. Garagul examines the process of communication
between libraries and users in a modern information space. He emphasizes the role of
the library as a center of concentration and distribution of information space, as it has
a dual function: “offers access to information resources belonging to other subjects of
the information space, including those presented on the Internet”, and also “creates
electronic information resources (databases, collections of digitized documents,
websites and web portals) that lie behind its physical walls” [8]. The researcher draws
attention to the role of social networks and the blogosphere to correct the nature and
quality of library services, create an intellectual product, carry out selective work on
restructuring the library stock, optimize the activities of library departments,
representations of its electronic resources and more. A thorough analysis of the
“concepts of information space”, “communication space”, “information and
communication space”, “integrated library space” are devoted to the research of K.V.
Lobuzina [19] and O.P. Dubasa [7]. A. Vitushko and A. Strungar consider various
approaches and opportunities for interaction with the departments of the new
information web environment in the context of forming a library site for improving
the effectiveness of its information interaction with users [35].
Therefore, the problem of electronic information and communication space of
libraries occupies one of the key places in the subject of research of modern scholars
and practitioners of library affairs. However, the analysis of the national
historiography from the question presented showed a variety of approaches to
defining the concept of digital (electronic) information and communication space of
libraries, its structure. n addition, Internet communications and digital information
resources of regional children's libraries of Ukraine are poorly researched.
2 Means and Forms of the Libraries’ Network Communication
2.1 Definition of the terms “digital space”, “information and communication
space”
The basis of the study was the analysis of sites and Internet communications of 22
regional children's libraries of Ukraine: Vinnytskoi [34], Volynskoi [36],
Dnipropetrovskoi [6], Zhytomyrskoi [39], Zakarpatskoi [37], Zaporizkoi [38], Ivano-
4
Frankivskoi [10], Kyivskoi [17], Kirovohradskoi [14], Lvivskoi [20], Mykolaivskoi
[23], Odeskoi [24], Poltavskoi [26], Rivnenskoi [34], Sumskoi [35], Ternopilskoi
[31], Kharkivskoi [11], Khersonskoi [12], Khmelnytskoi [13], Cherkaskoi [3],
Chernivetskoi [4], Chernihivskoi [6] (in connection with the temporary occupation of
Donetsk, Lugansk and Crimea information on the research on location in these
territories the regional children's libraries are not covered). Since the subject of the
study is the digital (electronic) information and communication space of libraries, we
first consider the concepts of “digital (electronic) space”, “information space”,
“information and communication space”.
K.V. Lobuzina focuses on the blurry content of the phrase “information space” as a
scientific concept [19]. It is interpreted by researchers from different perspectives: as
“informative” physical space”; “virtual territory” owned by the state is its specific
resource” (geopolitical approach); “information space as a sphere of relations between
people and communities about information” (social approach). According to Yu.A.
Schrader, who first proposed the concept of an information environment, the
“information environment is not only a conduit of information, but also actively
influences its participants, provides the opportunity to obtain the knowledge they
need, and the ability to receive information and transform it in the learning process”.
With regard to the library, the concept of “information space” has two main meanings
[19].: O. Voskoboynikova-Guzeva and V. Nefedov consider the information space of
the library in the light of the concept of a library – “a modern library that meets the
world standards of service based on the fund, including various types of documents
(from printed to electronic and multimedia) and provides access to information
networks”; “library - an element of the global information space/environment
(“information environment”), which is a collection of information resources,
information processes, organizational structures, technical tools and means of
information interaction of users”. So, concludes K.V. Lobuzin, the main components
of the modern information space are information resources (data, information,
knowledge recorded on appropriate media); organizational structures that ensure it’s
functioning and development (libraries, information centers); software and
organizational and regulatory documents that ensure information interaction between
users and organizations; users of information communications [19].
O.P. Dubas considers separately both components of the concept of “information
and communication space” [7]. He draws attention to different approaches in the
interpretation of the concept of “information space”. Thus, representatives of the
geopolitical approach understand it as a virtual territory of interaction between
different political subjects, whose task is to control their own information segment,
confront competitors and expand their sphere of influence. Proponents of the
noospheric approach consider open cooperation and information equality as the main
principles of information interaction. The semantic approach to the concept of
“information space” involves modeling the information space as a hypertext structure.
At the heart of the sociocultural approach is to identify the interconnections of the
media with the broadcasting of cultural models that determine the social identity of
individuals. According to the socio-informational paradigm, the information fields of
the socio-psychological space are correlated with the social, semantic and
5
psychological spaces. Political information space also differs in its specificity. The
concept of “communication space” as a philosophical category can be expanded
through the categories of properties, structures, systems and more [7]. O.P. Dubas
notes that “acting as an anthropogenic space, communication space is a special form
of human being, within which the possibilities of organizing social bonds and
interactions of individuals through communication are realized”; “information space,
from the point of view of communication approach, is a set of communication
technologies that ensure interaction between the producer, transmitter and consumer
of information” [7]. As a result, the researcher proposes to understand the
“information and communication space” as “a form of existence of information
systems that provides and stimulates operational information interactions of
information producers and its consumers, the translation of knowledge accumulated in
information resources, and their preservation in the formed information infrastructure,
the totality of communicators, recipients, meaningful messages, communications
channels and communications” [7]. S. Garagulya and N. Samokhina view the
information space as a material-spiritual category that is the product of human culture.
The material component of the information space consists of information resources,
information and communication infrastructure, media system, technologies,
communications, information and telecommunications, information products and
services, information security systems, which function to ensure the ideal component
of the information space. “The main distinguishing feature of the modern information
space is the creation of an information communication system that allows access to
socially relevant information anywhere at any time” [9]. Taking into account the
above approaches to defining the concept of information and information-
communication space, in our study we consider the digital (electronic) information-
communication space of the regional children's libraries of Ukraine as an electronic
space, objects of which are combined by means of network communication
technologies that create for user ability to get information quickly and conveniently;
these are digital platforms and channels that enable the implementation and
interconnection of various digital library projects. This space has a complex structure
and consists of such basic elements as a library site (portal), library blogs, library
pages on social networks, as well as links of library sites (blogs) with Internet
representations of other cultural, educational, governmental, public institutions with
the help of Internet links, links, banners.
2.2 Sites of children's libraries as a means of communication
The 21st Regional Children's Library of Ukraine has its own sites, the Odessa
Regional Children's Library is represented by a Russian-language blog (See Table 1).
There were problems accessing the site of the Zhytomyr Regional Library for
Children. Sites of libraries differ in the quality of information and communication
characteristics. Standard headings are present on all sites. Most sites are sufficiently
informative, easy, easy to navigate, and some sites have a menu. Among the least
informative and communicatively attractive there are the sites of regional libraries:
6
- Zakarpatskoi (unattractive site design, little information, irrelevant information - the
latest news at the moment of site visit dates 01.06.2019, no representation on social
networks, no blogs, no connection with other institutions sites electronic form for
communication with users) [37];
- Vinnitsa (the site has not been updated for a long time, as evidenced by banners-
links to banned social networks "VKontakte", "Odnoklassnyky", no site map, return
to the main page, information about interesting events, circles, competitions are
inconvenient to search inside subheadings, electronic information the library's
communication field consists of the site itself, the library page on Facebook, a link to
the site of the National Library of Ukraine for Children) [34].
Table 1. Regional libraries for children on the Internet
№ Library Name Site Blogs Social Use of
Availabilit Media Page Hosting
y Services,
Platforms,
Cloud
Services
1 Vinnytsia Regional Library + - Facebook Google Drive
for Children named after I.Ya.
Franco
2 Volyn Regional Library for + - Facebook, YouTube
Children (Lutsk) YouTube
3. Dnipropetrovsk Regional + + Facebook, Slideshare,
Library for Children YouTube Upload,
YouTube
Blogger
4 Zhytomyr Regional Library + + Facebook, Calaméo,
for Children YouTube Slideshare
Blogger
5 Zakarpattya Regional Library + - Facebook, -
for Children YouTube
6 Zaporizhzhya Regional + - Facebook, Genially
Library for Children “Yunyi YouTube
Chitach”
7 Ivano-Frankivsk Regional + - Facebook -
Library for Children
8 Kyiv Regional Library for + - Facebook, Slideshare,
Children Instagram, YouTube
YouTube,
Google+
9 Kirovograd Regional Library + + Facebook, Slideshare,
for Children named after T.G. YouTube YouTube
Shevchenk Blogger
10 Lviv Regional Library for + + Facebook, Calaméo,
Children YouTube, Slideshare
Instagram, Blogger
Telegram
11 Mykolaiv Regional Library + + Facebook, Calaméo,
7
for Children named after Instagram, Wix.com,
V.Lagin YouTube, Microsoft
Pinterest Sway,
YouTube
Blogger
12 Odesa Regional Library for - + Facebook -
Children named after V.
Kataev
13 Poltava Regional Library for + + Facebook, Calaméo,
Children named after Panas YouTube Google
Myrnyi Drive,
YouTube
14 Rivne State Regional Library + + Facebook, Calaméo,
for Children YouTube YouTube,
Scoop.it!
15 Sumy Regional Library for + + Facebook, Slideshare,
Children YouTube YouTube
16 Ternopil Regional Library for + + Facebook, YouTube
Children YouTube Blogger
17 Kharkiv Regional Library for + + Facebook, Calaméo,
Children Twitter, Slideshare,
YouTube, YouTube,
Linkedin DOCME,
infogram
18 Kherson Regional Library for + + Facebook, Calaméo,
Children named after the Twitter, Slideshare,
Dnieper Chaika Instagram, YouTube
YouTube, Blogger
Google+
19 Khmelnytsky Regional + + Facebook, YouTube,
Library for Children. T.G. Instagram, Google
Shevchenko YouTube, Docs
Flashbook Blogger
20 Cherkasy Regional Library + - Facebook, Google Drive,
for Children YouTube YouTube
21 Chernivtsi Regional Library + + Facebook Blogger
for Children
22 Chernihiv Regional Library + + Facebook, Calaméo,
for Children Twitter, YouTube
YouTube Blogger
From the point of view of organizing communication with users on the sites of some
libraries there is no possibility of interactive communication, electronic forms for
feedback are not presented, and therefore libraries are deprived of the possibility of
improving their activity taking into account the range of interests and needs of users.
Instead, electronic feedback forms are provided on some libraries' sites. Thus, in the
Events section of the Ivano-Frankivsk Regional Library for Children at the end of the
information about the added electronic form for writing a comment by the user; an
online feedback form for evaluating the site (“excellent”, “good”, “not bad”, “bad”,
8
“awful”) is also provided. Electronic forms for user feedback include the sites of
Lviv, Ternopil, Kharkiv, Khmelnitsky regional libraries for children, each section of
the site of the Kherson regional library for children, a guest book is also presented on
the site of the Chernihiv, Sumy regional libraries for children. Most libraries' websites
have different statistics on visitor statistics. The drawbacks of the content of the sites
should be noted. In particular, part of the sections of the site of the Dnipropetrovsk
Regional Library for Children has no information content. Information highlights of
the site are short videos of various topics (library structure, advertising of new books,
video review of books, videos devoted to patriotic education, presentation of the work
“My heart”, ”Giraffe”, etc.), which can be viewed both on the site and on the channel
YouTube. On the other hand, this approach is characterized by a certain uniformity of
information supply.
Through links, banners, Internet links, library sites establish information and
communication links with library blogs, library accounts on social networks, sites of a
number of institutions of various nature, including libraries, museums, theaters,
educational establishments, mass media, publishing houses, booksellers,
organizations, central and local authorities, social partners, etc [32]. The number of
such network communications varies from library to library, the obvious lack of a
systematic approach, the general concept of the development of libraries in the digital
space, the unity of approaches to the construction of digital information and
communication network.
2.3 Blog as a mean of engaging with audience
Regional libraries for children integrate into the digital information space, primarily
by creating blogs and pages/channels on social networks, as this approach, according
to T.Yu. Granchak “makes it possible to comprehensively represent both the holdings
of the library and the various directions of its activity, as well as to provide address
satisfaction of information requests of users with their greater coverage” [22]. The 15
regional children's libraries have between one and fifteen blogs (See Table 1). Blogs
began to be created since 2008 (Kherson Regional Library for Children named after
the Dnieper Chaika) and continue to be created today. Blogs are created both by the
library as a whole and by its individual departments. The purpose of creating a blog
(as well as social media pages) is to enhance the interaction of the library with the
user audience in its various compositions (library-reader, communication between
library communities and librarians, library-author, reader-author, reader-reader). The
blog can also be considered as a marketing tool that helps to present the services of
the library, to create its positive image, to attract potential users, to promote the book
and reading, to improve the professional communication of library professionals, to
interact with social partners [28-33]. The performance of a blog can be measured by
such metrics as the number of views, the number of regular readers, the commentary
activity of blog visitors. In turn, this contributes to the relevance of the submitted
content, its compliance with user requests and expectations, regular updates,
convenient navigation, attractive design.
9
The blogs of regional libraries for children are distinguished by a variety of topics:
the promotion of reading (for children of different ages); presentation of children's
creativity; reading and entertainment; professional information, professional
development of librarians; legal education; psychological direction; local lore
information; art, aesthetic education; development of leadership qualities; vocational
guidance; economic and financial education of students; Internet center; literature and
theater. Most blogs are up-to-date; two blogs of Zhytomyr regional library for
children are not active [44]; some blogs were created under separate projects and
operated during their implementation.
As a rule, regional libraries' blogs have relevant headings, messages of various
form (text, video, audio, photo), blog search function, electronic forms for
commenting on posts, translation, archive, banners or links to go to library sites,
blogs, sites partners, containing statistics (number of views, number of regular
readers). The latter allows you to determine the relative effectiveness of the blog.
However, this is not always possible since not all blogs provide statistics. In
particular, the number of regular readers is not indicated (perhaps there are no regular
readers) in the blogs of the Kyrovograd Regional Library for Children named after
T.G. Shevchenko, Lviv Regional Library for Children, Mykolaiv Regional Library for
Children named after V.Lagin, Odessa Regional Library for Children named after V.
Kataev, Poltava Regional Library for Children named after Panas Myrnyi, Rivne State
Regional Library for Children, Sumy Regional Library for Children, Ternopil
Regional Library for Children, Kharkiv Regional Library for Children, Kherson
Regional Library for Children named after Dniprova Chaika, Khmelnytsky Regional
Library for Children named after T.G. Shevchenko; Chernivtsi and Chernihiv libraries
for children. Lack of persistent readership interest may indicate poor performance of
the blog and indicate the need to modify it in accordance with the interests, requests,
preferences of users. In turn, this raises the issue of feedback.
Although most blogs have electronic comment forms, readers' commentary activity
is low enough. The number of regular blog readers is low: from 4 (blogs of
Khmelnytsky Regional Library for Children named after T.G. Shevchenko) to 149
(blog of Zhytomyr Regional Library for Children). It is the blogs of the Zhytomyr
Regional Library for Children that show the highest interest on the part of readers in
terms of the number of regular readers. The number of blog views is dominated by the
blog of the Preschools and Pupils Services Division of Ternopil Regional Library for
Children, created in 2011, which received 1523130 views.
Just like official library sites, blogs through relevant banners, links, and Internet
links establish links with the websites of other institutions and organizations, thus
expanding the information and communication field of users. It should be noted that
there is a tendency to create shared, corporate web resources for regional libraries for
children.
2.4 Online representations on social networks
Another promising form of integration of libraries into the digital space and
expansion of our own and user information and communication capabilities is the
10
creation of online representations on social networks. As a rule, the pages of libraries
on social networks were created later than the blogs of the respective libraries. In
particular, the pages of regional children's libraries on Facebook have been around
since 2011. Given the significantly higher number of subscribers to social media
libraries, including Facebook, than the number of regular blog readers of these
libraries, this form of communication is more effective. Obviously, for the
convenience of getting news from the library page, it is enough to subscribe to the
library page on Facebook - and you can receive messages in your own news feed [27].
Of course, the specific form of the submission of information of different kinds in
social networks of different types also plays a role.
All regional libraries for children have their own accounts on social networks,
including Facebook. The problem for a researcher is that not all libraries have a
proper link on the site's presentation of the library on a particular social network.
Therefore, exploring this issue, I had to search the library's Facebook page, YouTube,
using an online search engine. Therefore, possible errors in the quantitative indicators
can be explained by the lack of information on the presentation of libraries on social
networks on the official sites of regional libraries for children.
General statistics on the availability of accounts of regional children's libraries on
social networks are given in Diagram 1.
Diagram 1. Presence of regional children's libraries of Ukraine on social networks
Pinterest 4,55%
Telegram 4,55%
Linkedin 4,55%
Google+ 9,09%
Twitter 13,64%
Instagram 22,73%
Youtube 81,82%
Facebook 100%
0% 20% 40% 60% 80% 100% 120%
An analysis of the nature of the representation of regional scientific libraries on
social networks revealed that most libraries (11) are presented simultaneously in two
social networks; three libraries are represented in four, three in three, four in one and
one library in five social networks. Some libraries have more than one social network
page. In particular, the Lviv Regional Library for Children, the Khmelnytsky
Regional Library for Children named after T.G. Shevchenko has two pages on the
social network Facebook. The Rivne State Regional Children's Library has a
Facebook page for the library, a page for the library's information and bibliographic
department.
11
Regional libraries for children, for the most part, create accounts on social
networks, using their features to present their own content: Facebook - to establish
and expand communication, building user and professional communities (posting
information about events, announcements, photos, videos that characterize life readers
and library staff; the ability to communicate through private or public messages,
chat); YouTube - for posting videos about activities at the library, video presentations
of the library, book trailers, etc; Pinterest, Instagram - for posting visual content
(photos of events, readers, announcements, interesting events, etc.), Twitter - for
posting news, announcements, reviewing current events [27]. The Google+ social
network has been closed since April 2019. Only the Kharkiv Regional Library for
Children has an account on the professional social network Linkedin, which
O.Yu.Maryina, characterized by “reputation-advertising self-personalization and high
communicative activity of users, specialists and experts” [22].
The policy of regional libraries for children to create pages on social networks is
thus characterized by the desire to be represented in more than one social network, in
order to expand both the communication possibilities and the possibilities of
influencing the quality of the content offered to the user, and management of his
information priorities.
The network communication structure of the regional libraries for children of
Ukraine, the main elements of which are sites (21 libraries, 95.45%), blogs (15
libraries - 68.18%), social media pages (all without exception) libraries - 100%),
shown in Diagram 2.
Diagram 2. Network communication structure of regional children's libraries
of Ukraine
120,00%
100,00%
80,00% Site
60,00% Blog
40,00% Social networks
20,00%
0,00%
From the point of view of filling the digital information space with quality,
intellectual content, it is important to use regional libraries for children for hosting
services, platforms, and cloud services. The most popular media platforms for photo,
video and multimedia library presentations are the Calaméo, Slideshare platforms. For
example, the Kharkiv Regional Library for Children on the Slideshare and Calaméo
service platforms posted a booklet presentation of the library. In addition, on the
12
DOCME document publishing service site, the library has published methodological
and bibliographical materials for 2010–2019.
2.5. Results of the research
Information and communication technologies as a set of methods, tools and
techniques for searching, collecting, storing, presenting, transmitting graphic, textual,
digital, audio and video information based on electronic means of computer
technology and communication used by regional libraries for children of Ukraine, in
the most general form are represented by sites, blogs, pages of libraries in social
networks.
Use of network communication
technologies by regional libraries
for children of Ukraine
The main trends Problems
1. Structure of electronic 1. Unsystematic application.
information and communication 2. The irrelevance of the
space of children's libraries. content.
2. Expansion of the network 3. Lack of electronic forms
of online representations of for assessing the effectiveness
libraries. of sites, blogs, pages.
3. Expanding the user 4. Invalid Internet links.
audience. 5. Lack of information on
4. Creating corporate Internet available network
offices. communication tools.
5. Use of electronic services.
Recommendations
1. Adherence to the principles of systematization,
control of the effectiveness of network
communication technologies.
2. Creating a single access point - a single web
portal to online library offices.
3 Conclusions
The digital (electronic) information and communication space of regional libraries
for children consists of official library sites, library blogs, pages of libraries on social
networks. In addition, through numerous links, banners, Internet links of the library
are connected by communication channels with other library institutions and
13
organizations, theaters, museums, public organizations, mass media, educational
institutions, non-governmental organizations, central and local state authorities,
financial institutions publishers, etc. Therefore, the dominant tendency is the constant
expansion of libraries' online representations and the reach of as many institutions and
organizations through communication channels as possible to create a comfortable,
informative space for interaction between social groups of users, different in age,
intellectual, cultural, professional, denominational and other grounds. an electronic
platform for effective professional communication.
However, the lack of appropriate programs and concepts for the development of
libraries in the digital space gives this process features of haphazardness, a certain
chaos, which is practically manifested in the different volume and quality of the
information and communication field of the analyzed libraries, and makes a
corresponding downfall for their adaptation to the digital space, to changes
functioning and activities of the library as a whole. A progressive trend is the creation
of libraries of blogs and pages on social networks, which activates communication
opportunities, promotes fuller implementation of information and communication,
educational and other functions of libraries in society. Since the specificity of the
libraries under study is children's orientation, the presentation of content, especially
audiovisual on blogs and social media pages, plays an important role. Attention
should be paid to the desire of libraries to present their own content on pages of more
than one blog or social network, which empowers libraries in the changed information
environment, testifies to their communication advantages, psychological features of
development of modern generation of young users. There have also been few
instances of corporate web sites being created. The popularity of the analyzed Internet
representations of the regional libraries for children is influenced (sometimes
negatively) by irregularity of updating of information, and the irrelevance, as well as
by the lack of electronic forms of evaluation of the functioning of websites, blogs (or
information on conducting such researches). The lack of user feedback does not allow
for interesting content and form of content content, as evidenced by the usually low
number of social media site subscribers and the small number of regular blog readers
(with few exceptions). In order to increase the convenience and ease of access to
digital library space, it may be appropriate to create a single point of access to the
library's online offices - websites, blogs, digital resources, online services, etc.
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