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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>How Effective is Personalization in Persuasive Interventions for Reducing Sedentary Behav- ior and Promoting Physical Activity: A Sys- tematic Review</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Noora Aldenaini</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Rita Orji</string-name>
          <email>rita.orji@dal.ca</email>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Srinivas Sampalli</string-name>
          <email>srini@cs.dal.ca</email>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Department of Computer Science, Imam Abdulrahman Bin Faisal University</institution>
          ,
          <addr-line>Dammam</addr-line>
          ,
          <country country="SA">Saudi Arabia</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Faculty of Computer Science, Dalhousie University</institution>
          ,
          <addr-line>Halifax, NS</addr-line>
          ,
          <country country="CA">Canada</country>
        </aff>
      </contrib-group>
      <fpage>5</fpage>
      <lpage>37</lpage>
      <abstract>
        <p>The use of persuasive systems and devices to reduce sedentary lifestyles and encourage individuals to be more physically active is progressively gaining interest. This paper presents a 13 years review (from 2006 to 2019) of personalized persuasive technologies (PTs) for promoting physical activity (PA) and discouraging sedentary behavior (SB). Moreover, we deconstructed the various implementations and operationalizations of the personalization in these PTs and compared their effectiveness. Specifically, this paper aims to (1) shed light on the multiple ways of implementing personalization in these PTs to promote PA and reducing SB, (2) evaluate the effectiveness of personalized PTs for promoting PA and decreasing SB, (3) highlight trends and offer suggestions for research in the area of personalizing PTs. Persuasive 2020, Adjunct proceedings of the 15th Int. conference on Persuasive Technology.</p>
      </abstract>
      <kwd-group>
        <kwd>Persuasive technology</kwd>
        <kwd>Physical activity</kwd>
        <kwd>Sedentary behavior</kwd>
        <kwd>Personalization</kwd>
        <kwd>Goal recommendations</kwd>
        <kwd>Activity recommendations</kwd>
        <kwd>Motivation</kwd>
        <kwd>Health</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>Persuasive technologies (PTs) are interactive computing systems, apps, or devices that
are purposely developed to influence users to adopt healthy behaviors and attitudes and
prevent risky ones without using coercion or deception [15], [41]. PTs are mainly
implemented to promote healthy behavior and prevent disease or to manage diseases or
other health conditions [38], [40], but also have been used in other domains.
Sedentary behavior (SB) is generally characterized as a long time sitting behavior –
when an individual expends lower or equal to 1.5 metabolic equivalent (£ 1.5 MET)
[57], [44]. MET “is defined as the amount of oxygen consumed while sitting at rest and
is equal to 3.5 ml O2 per kg body weight x min” [25]. Accordingly, SB and an
insufficient amount of PA are global health concerns, as they lead to obesity and morbidity,
and they are the fourth leading reason for mortality globally, with an estimated 3.2
million deaths worldwide [60]. Therefore, increasing or maintaining a suitable level of
moderate-intensity PA is essential for avoiding or mitigating different diseases and
health complications such as obesity, cancer, diabetes, and cardiovascular diseases [12],
[19].</p>
      <p>Persuasive Technology (PT) interventions are considered powerful tools for helping
people to adopt healthy behaviors such as maintaining or increasing PA levels and
reducing sedentary lifestyles. PTs are often deployed using various technological
platforms (e.g. fitness activity trackers and sensors, smartphones, websites, social
networking sites (SNSs), games, desktop computers, and ambient displays) [1], [41]. Activity
trackers, for instance, are often used to track and monitor personal data (e.g. the user’s
PA level, step count, heart rate, and time spent sedentary), and these activity tracker
devices are used mostly with other technology platforms (e.g. smartphones, web-based
apps) to provide users feedback about their PA progress, personalized feedback, and
personalized recommendations [1], [32], [26].</p>
      <p>Research has suggested that personalizing PTs increases their effectiveness [39]. Thus,
personalizing PT intervention is crucial because people are different with respect to
their personal preferences, activity levels, objectives, requirements, lifestyles, and
health conditions, and even personality [42], [43], [46]. As a result, there is an
increasing demand for PTs to be personalized to increase their effectiveness. The
personalization strategy requires a system to provide personalized content or services to increase
relevance, motivation, and persuasion effects [22].</p>
      <p>There is an increasing number of reviews of PTs for health and wellness. However,
most of these reviews focused on the general area of health and wellness and their
general application of various persuasive strategies, for example, see Orji and Moffat [41],
and Aldenaini et al. [1]. Research has highlighted the importance of personalizing PT,
and the personalization strategy is one of the most frequently employed persuasive
strategies [3] used in PT designs. Hence, there is a need for in-depth research into
analyzing various implementations of personalization in persuasive strategies and the
effectiveness of personalized PTs.</p>
      <p>
        Therefore, this paper presents a 13-years review
        <xref ref-type="bibr" rid="ref15">(from 2006 to 2019)</xref>
        of personalized
PTs for promoting PA and discouraging SB. Moreover, we deconstructed the various
implementations and operationalization of the personalization in these PTs to evaluate
and compare their effectiveness. Specifically, this paper aims to (1) shed light on the
various implementations a personalization in PT interventions for increasing PA and
reducing SB, (2) evaluate the effectiveness of personalized PTs for promoting PA and
decreasing SB, (3) highlight trends and offer suggestions for research in the area of
personalizing persuasive technologies.
      </p>
    </sec>
    <sec id="sec-2">
      <title>Related Works</title>
      <p>An increasing number of systematic reviews is being conducted to determine the
effectiveness of PTs in various domains. Ghanvatkar et al. [19] provided a scoping review
of personalization strategies employed in PA interventions. They included 49 eligible
studies in their review paper. They examined personalization strategies in the form of
feedback or recommendations. Furthermore, they identified six types of a
personalization strategy based on different forms of implementation in their reviewed studies.</p>
      <sec id="sec-2-1">
        <title>These personalization types are summarized as shown in Table 1.</title>
        <p>There are other interesting review papers on PT interventions in the area of PA and/or
SB in general – not focus specifically on personalization. For example, Almutari and
Orji [2] provided a systematic review of articles that focused on PT for promoting PA.
They analyzed the effectiveness of PT that employed social influence strategies such
as comparison, cooperation, and competition only. Their findings revealed that PTs
employing social support strategies to promote PA are promising in motivating users
to be physically active.</p>
        <p>
          Similarly, Aldenaini et al. [1] conducted a 16-years systematic review
          <xref ref-type="bibr" rid="ref15">(from 2003 to
2019)</xref>
          of PTs and their effectiveness for promoting PA and discouraging SB. They
highlighted trends in their outcomes such as research methods, behavioral theories,
persuasive strategies and different ways of implementing each strategy, system design, and
employed technologies. Their findings revealed that employing PTs were effective and
promising in promoting a desirable behavior change among different populations when
employed with a suitable persuasive strategy. They also provided a list of interesting
recommendations for advancing PTs’ future research.
        </p>
        <p>Furthermore, Wang et al. [58] conducted a systematic review of studies targeted at
reducing SB in the work environment. They used the persuasive system design (PSD)
model [22] to evaluate the effectiveness and utilization of PT in discouraging prolonged
SB among office works. Their findings showed that a reminder was the most frequently
employed PSD strategy. They also found that coupling a reminder strategy with
education sessions was more promising than hourly reminders alone.</p>
        <p>Our systematic review paper included studies that employed a personalization strategy
in their PT design to promote PA and/or reduce SB. In contrast, many existing studies
tend to focus only on either promoting PA or reducing SB, and hardly on both. We also
aimed at examining various ways of implementing personalization in different PTs.
Again, our review specifically focused on PTs employing a personalization strategy in
the area of SB and PA.</p>
      </sec>
      <sec id="sec-2-2">
        <title>Quantified goals such as step count, floor count,</title>
        <p>duration of exercise, calorie burn rate.</p>
      </sec>
      <sec id="sec-2-3">
        <title>Activity Recommendations</title>
      </sec>
      <sec id="sec-2-4">
        <title>Fitness Partner Recommendations</title>
      </sec>
      <sec id="sec-2-5">
        <title>Educational Content</title>
      </sec>
      <sec id="sec-2-6">
        <title>Motivational Content</title>
      </sec>
      <sec id="sec-2-7">
        <title>Intervention Timing</title>
      </sec>
      <sec id="sec-2-8">
        <title>Recommending a specific type of PA or behavior such as standing, walking, running, cycling.</title>
      </sec>
      <sec id="sec-2-9">
        <title>Matching a user of a system to other users who are similar and have the same target goals for motivating them in maintaining or increasing their PA levels.</title>
      </sec>
      <sec id="sec-2-10">
        <title>Increasing users' knowledge and awareness by sending personalized feedback about the health benefits of PA or some techniques and tips for improving PA.</title>
      </sec>
      <sec id="sec-2-11">
        <title>Motivating users to improve their PA by sending personalized motivational feedback and reinforcement messages.</title>
      </sec>
      <sec id="sec-2-12">
        <title>Finding the right and suitable time to send a recommendation or feedback to the users such as sending a notification reminder to a user at a suitable time and opportune moments</title>
        <p>3</p>
      </sec>
    </sec>
    <sec id="sec-3">
      <title>Methods and Coding Scheme</title>
      <p>As this paper aims to evaluate and analyze PT interventions (e.g. systems, apps, or
websites) that implemented a personalization strategy, we used quantitative content
analysis to classify data into different categories and compare between different
outcomes [48].</p>
      <p>We used Google Scholar, ACM Digital Library, Springer, PubMed, Elsevier Scopus,
and EBSCOHost databases to search for and select relevant studies. We searched the
terms “Persuasive Technology and Physical Activity”, “Persuasive Technology and
Sedentary Behavior”, “Technology and Physical Activity Interventions”, “Technology
and Sedentary Behavior Interventions”, “Fitness and Persuasive Technology”,
“Prolonged Sitting and Sedentary Lifestyles”, “Physical Activity Apps or Applications”,
and “Sedentary Behavior Apps or Applications”. We also searched through the relevant
references from the reviewed studies. We used Mendeley, a reference manager, to
organize the obtained articles.</p>
      <p>After searching through different databases, we identified 534 unique titles, of which
315 articles were excluded by title, while 219 articles were considered eligible based
on title examinations. We investigated each title to check whether it falls within the
scope of the review or not. We excluded those titles that targeted other health domains
– domains not related to PA and/or SB (e.g. dental health, smoking cessation, unwanted
pregnancy, eating habits, risky sexual behavior, alcohol drinking, etc.). After
examining the abstract of the 219 remaining articles, we excluded 181 articles, and we included
a total of 38 articles. The included articles: were published in English between 2006
and 2019; implemented any form of a personalization strategy, included personalized
recommendations or feedback to promote PA and/or reducing SB; and were targeted at
PA or SB, or both. We summarized the search and exclusion process, as shown in
Figure 1.</p>
      <p>We coded the 38 relevant articles by adapting the coding scheme created by Orji and
Moffat [41] and validated by many other researchers, including [1], [3], [2]. As shown
in Table 2, the coding sheet contains the study author(s), year of publication, domains,
technology platforms, duration of a study, evaluation methodology, persuasive
strategies, theories, targeted outcomes, audience age demographic, number of participants,
results, and country of a study. We added a new identification to the coding sheet, which
is the type of personalization as we adapted from Ghanvatkar et al. [19]. The types of
personalization refer to the different ways of implementing a personalization strategy
throughout the PT interventions. Appendix 1 provides a comprehensive overview of
our coding sheet.</p>
      <sec id="sec-3-1">
        <title>Author(s)/Year</title>
      </sec>
      <sec id="sec-3-2">
        <title>Domain</title>
      </sec>
      <sec id="sec-3-3">
        <title>Technology</title>
      </sec>
      <sec id="sec-3-4">
        <title>Name of author(s) and year of publication.</title>
      </sec>
      <sec id="sec-3-5">
        <title>PA, SB, Mental Health, etc.</title>
      </sec>
      <sec id="sec-3-6">
        <title>Mobile, Web, Computer applications, etc.</title>
      </sec>
      <sec id="sec-3-7">
        <title>Evaluation Methods</title>
      </sec>
      <sec id="sec-3-8">
        <title>Quantitative, Qualitative, and Mixed.</title>
      </sec>
      <sec id="sec-3-9">
        <title>Types of Personalization</title>
      </sec>
      <sec id="sec-3-10">
        <title>Goal, activity, or fitness partner recommendations, educa(Ways of implementa- tional or motivational content feedback, and intervention timing.</title>
      </sec>
      <sec id="sec-3-11">
        <title>Persuasive Strategies</title>
      </sec>
      <sec id="sec-3-12">
        <title>Motivational strategies employed.</title>
      </sec>
      <sec id="sec-3-13">
        <title>Duration of Evaluation</title>
      </sec>
      <sec id="sec-3-14">
        <title>Weeks, months, years, etc.</title>
      </sec>
      <sec id="sec-3-15">
        <title>Number of Participants</title>
      </sec>
      <sec id="sec-3-16">
        <title>How many participants involved in the study assessment?</title>
      </sec>
      <sec id="sec-3-17">
        <title>Theories implemented either on the system design of a PT or on the evaluation of a study.</title>
      </sec>
      <sec id="sec-3-18">
        <title>Behavior, Motivation, Attitudes, Awareness, etc.</title>
      </sec>
      <sec id="sec-3-19">
        <title>Children, Adults, Old People, etc.</title>
      </sec>
      <sec id="sec-3-20">
        <title>Successful or not.</title>
        <p>Country of a study where conducted.</p>
      </sec>
      <sec id="sec-3-21">
        <title>Theories</title>
      </sec>
      <sec id="sec-3-22">
        <title>Targeted Outcomes</title>
      </sec>
      <sec id="sec-3-23">
        <title>Audience Age Demographics</title>
      </sec>
      <sec id="sec-3-24">
        <title>Results</title>
      </sec>
      <sec id="sec-3-25">
        <title>Country</title>
        <p>4</p>
      </sec>
    </sec>
    <sec id="sec-4">
      <title>Results</title>
      <p>Our analysis of existing PT interventions that applied personalization in their system
designs for PA promotion and/or SB reduction revealed interesting outcomes. This
section presents our findings from the reviewed studies in detail.
4.1</p>
      <p>Persuasive Technology for Physical Activity and Sedentary Behavior by</p>
      <sec id="sec-4-1">
        <title>Year and Country</title>
        <p>Based on our inclusion and exclusion criteria, Figure 2 shows that most of the articles
were published between 2016 and 2019. Three articles (8%) were published in each of
2010, 2012, 2013, and 2014. One article (3%) was published in each of 2006, 2007,
2008, and 2011.
Fig. 2. Persuasive Technologies for Physical Activity Promotion and Sedentary Behavior
Reduction Trends by Year.</p>
      </sec>
      <sec id="sec-4-2">
        <title>Targeted Domains</title>
        <p>All the studies included in this review were targeted at either promoting PA and/or
discouraging SB. We categorized the targeted health domains into three groups: PA,
SB, and mixed (the studies that focused on both PA promotion and SB reduction).
Thirty-two studies (84%) were targeted at maintaining or increasing PA, while four
studies (11%) focused on decreasing SB. Only two studies (5%) targeted both the PA
and SB domains. Figure 4 presents the targeted health domains covered in this review
paper.</p>
        <p>Evaluation Methodologies Used for Promoting Physical Activity and</p>
      </sec>
      <sec id="sec-4-3">
        <title>Reducing Sedentary Behavior</title>
        <p>The number of participants in the evaluation of the PT interventions for promoting PA
and discouraging SB varies significantly across the reviewed studies. The number of
participants ranged from 4 to 129,010. For the reviewed studies that had multiple
phases, we combined the number of participants from all phases.</p>
        <p>As represented in Figure 7, sixteen studies (42%) were targeted at adults (31–54 years
old), while six studies (16%) were targeted at young adults (18–30 years old). Children
and elderly people were targeted in five studies (13%) for each. Four studies (11%)
targeted teenagers, and only six studies (16%) did not specify their target population.
4.6 Effectiveness of Personalized PTs Across Various Age Groups</p>
        <p>All six studies that targeted at young adults reported fully successful outcomes. For
children, out of the five studies targeted at them, three studies (60%) showed fully
successful outcomes, one study (20%) was partially successful, and one study (20%) did
not evaluate its PT design. Out of the five studies targeted at elderly people, four studies
(80%) were fully successful, and only one study (20%) did not provide an evaluation
for its design. Three studies (75%) targeted at teenagers reported fully successful
outcomes, and only one study (25%) targeted at teenagers was partially successful. Out of
the six studies that did not specify their target population, two studies (33%) were fully
successful, and four studies (67%) had no evaluation.</p>
      </sec>
      <sec id="sec-4-4">
        <title>4.7 Personalization Implementations in PT for PA and SB</title>
        <p>Most reviewed PTs implemented a personalization strategy as personalized feedback
and personalized recommendations. With respect to feedback, the personalization
strategy was mostly employed as personalized educational or personalized motivational
content. However, for the recommendations, personalization was employed as
personalized activity recommendations, personalized goal recommendations, or personalized
fitness partner recommendations in line with Ghanvatkar et al. [19].</p>
        <p>According to Ghanvatkar et al. [19], there are six types of a personalization strategy, as
shown in Table 1. Thus, we adapted their categorizations of personalization and used it
in analyzing the personalization approaches employed in the reviewed studies. The
comprehensive details about each type/category of personalization and their definitions
can be found in Ghanvatkar et al. [19].
Besides the above personalization approaches, other implementations of a
personalization strategy were identified in the reviewed studies. For instance, Dantzing et al.[10]
implemented personalization in the form of context-aware coaching, as users got a daily
personalized step goal, and they were coached through a custom-design smartphone
application to achieve their targeted goal by receiving personalized messages in
realtime. Thus, the work of Dantzing et al.[10] provided an example of three types of
personalization: goal recommendations, educational content, and motivational content.
Another example implementation of the personalization as goal recommendations and
motivational content was found in Bounce [31], a smartphone app for breast cancer
survivors that encourages them to engage in more PA. The Bounce app reminds users
of their PA goals. It also provides personalized and customizable reinforcements and
virtual rewards such as badges and trophies once users achieve progress towards
accomplishing their goals and sends pop-up messages to congratulate users on their PA
progress.</p>
        <p>Schafer et al. [50] delivered personalization as personalized motivational content. They
provided personalized gamified feedback through a smartphone application. This
feedback was delivered by providing a simple visualization of the activity level through a
personalized animated avatar and represented them based on the gender of children.
Francillette et al. [17] showed an example of implementing personalization as
personalized goal recommendations and intervention timing. They designed a smartphone
exergame app to motivate individuals with severe mental health conditions to integrate
PA into their daily lives. The app enables players to plan and set their PA goals based
on the players’ profiles, which allows the system to generate different PA choices with
different difficulty levels according to the players’ predetermined choices as
personalized goal recommendations. These PA choices were delivered to the players at suitable
times as personalized intervention timing.</p>
        <p>The PRO-Fit application [11] showed an example of implementing personalization as
personalized fitness partner recommendations, goal recommendations, activity
recommendations, and intervention timing. PRO-Fit is a personalized smartphone fitness
application that recommends personalized PA sessions based on the user’s calendar and
availability, fitness goals, and preferences. Furthermore, the app integrates with the
user’s social networks, and, based on them, the app suggests “fitness buddies/partners”
that have similar fitness goals, preferences, and availability.</p>
        <p>Table 3 provides a summary of different ways of implementing a personalization
strategy in our reviewed studies based on the types of personalization that have been
classified, defined, and validated by Ghanvatkar et al. [19] in their scoping review study.</p>
        <sec id="sec-4-4-1">
          <title>Sending personalized messages and notifications to re</title>
          <p>mind users about their target quantified goals (e.g.
personalized context-aware coaching, generating different</p>
        </sec>
        <sec id="sec-4-4-2">
          <title>PA choices and sessions based on the users’ goals and</title>
          <p>preferences). For example of implementations, see
[31], [10], [11], and [17], etc.</p>
        </sec>
        <sec id="sec-4-4-3">
          <title>Sending personalized suggestions of suitable type of physical activities to users (e.g. biking, running, aerobic, yoga, cycling, stretching, walking). For example, see [11], and [23], etc.</title>
          <p>Personalized Fitness Partner
Recommendations
Personalized Motivational
Content
Personalized Educational
Content
Personalized Intervention
Timing</p>
        </sec>
        <sec id="sec-4-4-4">
          <title>Matching users of a PT system to a similar partner who</title>
          <p>have the same target goals to increase their motivations
(e.g. suggesting “fitness buddies/partners” that have
similar fitness goals, preferences, and availability). For
example, see [11].</p>
          <p>Sending personalized feedback or messages that aim to
motivate users to change their behavior of engaging in
more PA (e.g. context-aware coaching that encourages
users to continue maintaining a good levels of
practicing PA, personalized gamified and visual feedback of
the user’s activity level through a personalized
animated avatar). For example, see [10], [31], and [50],
etc.</p>
        </sec>
        <sec id="sec-4-4-5">
          <title>A personalized feedback that targeted at increasing the</title>
          <p>awareness and knowledge of the users by providing
them with different tips and instructions (e.g.
contextaware coaching that educate users in how to specific
type of PA). For example, see [10], and [14], etc.</p>
          <p>Intervention timing is a type of personalization that
uses the context of the feedback or recommendation
and finds the right and suitable time to deliver it to the
user (e.g. recommending PA choices PA to be
delivered to the players at their suitable times and
availability). For instance, see [11], and [17], etc.
4.8 Effectiveness of Personalization in Physical Activity and Sedentary</p>
        </sec>
      </sec>
      <sec id="sec-4-5">
        <title>Behavior Domains</title>
        <p>Figure 11 shows the effectiveness of various implementations of a personalization
strategy. Out of the 23 studies that employed motivational feedback, 16 studies (69%)
reported fully successful outcomes, five studies (22%) reported partially successful
outcomes, and only two studies (9%) had no evaluation of their PT designs. Out of the 19
studies that implemented a personalization strategy as goal recommendations, eight
studies (42%) were fully successful, four studies (21%) were partially successful, six
studies (32%) did not evaluate their system, and only one study (5%) did not specify its
outcomes.
Out of the ten studies that applied activity recommendations, six studies (60%) showed
fully successful outcomes, two studies (20%) reported partially successful outcomes,
and two studies (20%) had no evaluation.</p>
        <p>Of the ten studies that employed the personalized intervention timing as an
implementation of persuasive strategy, five studies (50%) reported fully successful outcomes,
three studies (30%) were partially successful, and just two studies (20%) were not
evaluated. Finally, out of the five studies that implemented educational feedback as a form
of personalization, three studies (60%) were fully successful, one study (20%) was
partially successful, and one study (20%) had no evaluation. Only one study employed a
fitness partner recommendation as a form of personalization, and this study did not
evaluate its PT design.
Fig. 5. Effectiveness of Personalized PT Based on How a Personalization Strategy was
Implemented.
5</p>
        <p>Discussion
We found that many of the reviewed studies (45%) employed a mixed-methods
evaluation, which is a combination of qualitative and quantitative evaluation methodologies.
We highly recommend researchers to apply the mixed evaluation methodology to fully
reveal the comprehensive impact of their PT design and its effectiveness rather than
employing either the qualitative method alone or a quantitative method alone.
The majority of the reviewed studies targeted adults and young adults with a total of 22
studies (58%). Thus, we recommend that researchers design more PT for promoting PA
and discouraging SB targeting other populations such as the elderly, teenagers, and
children. Our findings showed that the studies targeted at adults and young adults
reported the largest number of successful outcomes, whether fully or partially successful.
This is perhaps because adults and young adults are at an active age, and they can
practice moderate-intensity PA easily more than older populations. Similarly, adults and
young adults are more aware of the benefits of PA and the consequences of a sedentary
lifestyle than teenagers and children [1], [2].</p>
        <p>Based on the reviewed studies, we found that personalizing PT for promoting PA and
discourage SB among users is an effective and promising approach of increasing the
effectiveness of PTs, with a total of 29 (76%) of the entire reviewed studies (38)
reporting successful outcomes, both fully and partially successful outcomes.
We included studies that implemented any form of personalization in the PT design for
PA and SB domains. The results of our analysis revealed that personalization was
delivered and implemented differently from one study to another based on the user’s
profile, preferences, predetermined goals, and availability. We found that the most
common and effective way of implementing a personalization strategy based on the
reviewed studies emerged to be personalized motivational content. We believe this is
because motivation is one of the most crucial factors for persuading users to achieve a
particular objective [37], such as, in our case, increasing PA levels and reducing SB.
Thus, personalized feedback that aims to motivate users to change their behavior of
engaging in more PA and reducing SB plays an essential role in improving users’
motivation and commitment.</p>
        <p>The second most frequently employed and effective type of personalization
implementation is the goal recommendations. Personalized goal recommendations were delivered
to users based on the PA goals they set on the PT system. It is important to mention that
goal recommendations describe quantified goals such as step counts, calories burned,
and duration of activity [19]. Users appreciated systems that reminded them of their
personal goals and objectives.</p>
        <p>Based on our findings, personalized activity recommendations and intervention timing
ranked as the third most commonly employed and effective implementation of
personalization in PTs for promoting PA and decreasing SB. Activity recommendation entails
prescribing different types of activities for achieving a set goal such as running,
walking, or cycling. Intervention timing focuses on sending feedback or recommendations
to users at a suitable and available time for them because users may ignore or forget
feedback sent when they are busy with other primary tasks that take greater priority
[19].</p>
        <p>Although educational content and fitness partner recommendations seem to be the least
commonly employed types of personalization implementation, they are considered
effective tools to increase the awareness of the users about the benefits of PA for health
and general well-being and the consequences of SB and to provide external motivations
through matching users with partners who have similar goals and objectives to assist
them in maintaining their PA level [19]. Therefore, we recommend researchers to
employ a personalization strategy and deliver it to users using different types of
implementation based on the users’ needs and combine it with other complementary
persuasive strategies to achieve a desired behavior change objective.</p>
        <p>Since most of the reviewed studies employ more than one persuasive strategy, this
makes it challenging to know which of the employed persuasive strategies contributed
to the effectiveness of a PT and lead to the observed behavior change, such as increasing
PA levels and reducing SB. Therefore, we cannot attribute the observed results on the
effectiveness of the PTs to their use of a personalization strategy only.</p>
        <p>Conclusion
This paper presented some interesting trends on various implementations of a
personalization strategy and provided a general overview of personalized PT interventions for
promoting PA and discouraging SB. We uncovered various ways of implementing
personalization in different PTs and compared their effectiveness, including personalized
motivational and educational content feedback, personalized goal and activity
recommendations, personalized intervention timing, and personalized fitness partner
recommendations. Finally, our findings revealed that PT interventions for promoting PA and
decreasing SB are effective and promising when they are personalized.
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2
3
4</p>
          <p>He and
Agu
(2014),
[23]
Fahim et
al.(2017)
, [14]
Mohadis
and Ali
(2016),
[34]</p>
          <p>SB
SB
PA</p>
          <p>Smartphon
e mobile,
Computer,
Pedometer
none
none
none
motivational
content and goal
recommendation
activity
recommendations, and
intervention
timing
educational
content, activity
recommendation,
intervention timing
goal
recommendations, and
activity
recommendation</p>
          <p>APPENDIX 1
Appendix 1. A Comprehensive Overview of PT for Physical Activity and/or Sedentary Behavior
# Authors Do- Technol- Applica- Persuasive Strategies Theo-
Evaluaof Arti- main ogy tion / Pro- /Affordances ries tion
cles, ject Name Method
Year,
Reference
1 Foster et PA StepMatron none Mixed
al.(2010),
[16]</p>
          <p>Tracking, Personalization,
Goal Setting,
Self-Monitoring, Social Support
(Social Learning,
Comparisons, Competition,
Rankings Recognition, Giving
Comments)
Tracking, Reduction,
Tunneling, Tailoring,
Personalization, Goal Setting,
Self-Monitoring
(Self-Reflection), Reminder,
Suggestion, Liking
Tracking, Personalization,
Self-Monitoring,
Reminder
Tracking, Reduction,
Tunneling, Tailoring,
Personalization, Self-Monitoring,
Simulation, Rehearsal,
Praise, Reminders,
Suggestions, Similarity,
Expertise, Real world feel,
Third-Party Endorsement,
Verifiability, Social
Support (Social Learning,
Social Comparison,
Normative influence, Social
facilitation, Competition,
Recognition)
8
0
8
Persuasive 2020, Adjunct proceedings of the 15th Int. conference on Persuasive Technology. Copyright © 2020 for this paper by its authors. Use permitted under Creative Commons License Attribution
4.0 International (CC BY 4.0).
3 Weeks</p>
          <p>UK
Appendix 1. (continued)
# Au-
Dothors of main
Articles,
Year,
Reference
5 Cambo SB
et
al.(2017
), [7]
6 Mansart PA
et and
al.(2015 SB
), [30]
7 Lin et PA
al.(2011
), [29]
8
9
Tracking, Reduction,
Tailoring, Personalization,
Goal Setting,
Self-Monitoring, Simulation, Reminder,
Suggestion, Liking, Social
Role, Surface Credibility,
Social Support (Social
Comparison)
none
none
none
MBR,
TTM,
DCM,
SCT,
SRT,
HAPA
none
none
none
none</p>
          <p>Tracking,
Reduction,
Personalization,
Self-Monitoring, Reward,
Social Support
(Competition)
Tracking,
Reduction,
Personalization,
Self-monitoring,
Simulation, Rewards
Personalization,
Self-Monitoring,
Rewards,
Reminder, Social
Support
(Competition,
Recognition)
Tracking,
Personalization,
Goal Setting,
Self-Monitoring, Praise,
Rewards,
Reminder</p>
          <p>TPB,
TMB,</p>
          <p>PRT
Application /
Project
Name</p>
          <p>Persuasive
Strategies
/Affordances
none
5 Minutes</p>
          <p>Attitude
SDT
1 Week
none
5
15
26
30
Appendix 1. (continued)
# Au-
Dothors of main
Articles,
Year,
Reference
14 Skriloff PA
et
al.(2016
), [51]
15
16
17</p>
          <p>McMah
on et
al.(2013
), [33]
Ramanathan
et
al.(2012
), [47]</p>
          <p>PA
PA and
Experience
Sampling
PA and
Obesity</p>
          <p>Ready~Stea
dy
ohmage
PiNiZoRo</p>
          <p>Reduction,
Personalization, Goal Setting,
SelfMonitoring, Simulation,
Praise, Rewards, Social
Role
Tracking,
Personalization, Self-Monitoring,
Feedback from users
(Self-Report), Praise,
Surface Credibility,
Social Support
Tracking, Reduction,
Personalization,
Simulation</p>
          <p>Persuasive Strategies
/Affordances</p>
          <p>Tracking,
Personalization, Social Support
(Cooperation, Competition)
none
none
none
none
none
0
4
WMT,
USS,
TDP
none
goal
recommendations
none
none
none
none
none
none</p>
          <p>Tracking,
Personalization, Goal Setting,
SelfMonitoring, Praise,
Reminder, Social Support
(Comparison,
Competition, Sharing)</p>
          <p>Tracking, Reduction,
Personalization, Self-Monitoring, Praise,
Social Support (Cooperation,
Competition, Sharing)
Tracking, Personalization, Goal
Setting, Self-Monitoring,
Reward or Punishment, Reminder,
Social Support (Cooperation,
Competition)
Tracking, Personalization, Goal
Setting, Self-Monitoring, Social</p>
          <p>Support (Sharing)
none</p>
          <p>Mixed</p>
          <p>Persuasive Strategies
/Affordances</p>
          <p>Tailoring, Personalization, Goal
Setting, Self-Monitoring, Praise,
Reward, Reminder, Suggestion,
Social Support (Sharing)</p>
          <p>TTM</p>
          <p>Mixed</p>
          <p>Toscos
et
al.(2008
), [56]
Toscos
et
al.(2006
), [55]
Sohn
and Lee
(2007),
[52]
5
Types of
Personalization (Ways
of
implementation)
goal
recommendations,
motivational content
none</p>
          <p>Mixed</p>
          <p>6 Days
none</p>
          <p>5
USA
none
2
Months
Marcu
et al.
(2018),
[31]
Appendix 1. (continued)
# Au- Domain
thors of
Articles,
Year,
Reference
24 Zhang PA
and
Jemmot
t
(2019),
[59]
25
26</p>
          <p>et
Lee
al.
(2018),
[28]
Lane et
al.(2014
), [27]</p>
          <p>PA
SB</p>
          <p>and
PA,
Sleep,
Social
Interaction</p>
          <p>Reduction, Tunneling,
Personalization, Goal Setting,
Self-Monitoring, Praise, Rewards,
Reminders, Social Role,
Trustworthiness, Expertise, Authority,
Social Support (Normative
Influence, Cooperation, Social
Interaction)</p>
          <p>TTM,
SCT
motivational
content , goal
recommendations</p>
          <p>USA
Behavior,
Attitude,
Awareness,
Motivation
Tunneling,
Personalization, Goal Setting,
SelfMonitoring, Praise,
Rewards, Reminder, Liking
Tracking, Personalization,
Self-Monitoring,
Simulation, Rewards, Liking,
Social Support (Social
Interaction)
none
goal
recommendations</p>
          <p>none
none</p>
          <p>Quantitative</p>
          <p>19 Days
motivational
content
34
27
none
Hong et
al.(
2013),
[24]
Appendix 1. (continued)
# Au- Domain
thors of
Articles,
Year,
Reference
28 Francil- PA
lette et
al.(2018
), [17]
29
30</p>
          <p>Dantzig
et
al.(2018
), [10]
Altmeyer
et
al.(2018
), [4]</p>
          <p>PA</p>
          <p>Tracking,
Personalization,
Self-monitoring, Praise, Reminder,
Suggestion
Reduction, Tailoring,
Personalization, Goal
Setting,
Self-Monitoring, Rewards,
Reminder, Liking
Tracking,
Personalization,
Self-Monitoring, Rewards,
Reminder, Similarity,
Social Support
(Comparison, Normative
Influence)
12</p>
          <p>Partially
Successful
none
Tracking, Reduction,
Tunneling, Tailoring,
Personalization, Goal Setting,
Self-Monitoring,
Suggestion, Praise ,
Trustworthiness, Expertise, Surface
Credibility, Real-world
Feel, Authority,
Thirdparty Endorsements,
Verifiability, Social Support (
Normative Influence,
Social Interaction)
7
USA
Persuasive
Strategies /Affordances
none
none
Types of
Personalization (Ways
of
implementations)
goal
recommendations,
intervention timing
Schafer
et
al.(2018
), [50]
Ciravegna et
al.(2019
), [9]</p>
          <p>PA</p>
          <p>PA
Appendix 1. (continued)
# Au-
Dothors of main
Articles,
Year,
Reference
33 Oyibo PA
et
al.(2019
), [45]
34</p>
          <p>PA
Samariya et
al.(2019
), [49]</p>
          <p>Tracking,
Personalization,
Self-Monitoring, Praise, Rewards,
Liking
Tracking, Reduction,
Personalization,
Selfmonitoring,
Goal-Setting, Praise, Rewards,
Reminders, Expertise,
Real-world feel
Tailoring, Personalization,
Goal-Setting,
Self-Monitoring, Rewards, Social
Support (Social Learning,
Social Comparison,
Cooperation)
Tracking, Personalization,
Goal-Setting,
Self-Monitoring, Social Support
(Social Learning, Social
Comparison)
none
Behavior,
Awareness,
Motivation,
Acceptance,</p>
          <p>Attitude
none
none
goal
recommendations
none</p>
          <p>Motivation,
Awareness
none
none</p>
          <p>USA</p>
          <p>Tracking, Reduction, Per- none
sonalization, Social Role
goal recom- none
mendations
none
none</p>
          <p>9</p>
          <p>Portugal
none
none
educational
content ,
motivational
content
none
none
none</p>
          <p>UK</p>
          <p>Oliveira
et
al.(2016
), [36]
Economou et
al.(2017
), [13]</p>
          <p>PA and
Eating
(Diet)</p>
          <p>Gamified
Mobile Web
App</p>
          <p>PhytoCloud</p>
          <p>Tracking, Tailoring, Per- none
sonalization, Goal-Setting,
Self-Monitoring,
Suggestions, Trustworthiness,
Expertise, Surface
Credibility, Authority, Third-Party
Endorsement, Social
Support (Social Learning,
Normative Influence,
Recognition (Ranking), Sharing )
Appendix 1. (continued)
# Au- Domain
thors of
Articles,
Year,
Reference
37 Geurts PA
et
al.(2019
), [18]
Tracking,
Tunneling,
Tailoring,
Personalization,
GoalSetting,
SelfMonitoring,
Praise,
Expertise, Social
Support
(Sharing)</p>
          <p>Fully
Successful</p>
          <p>Belgium</p>
          <p>A
gamified
smartphon
e app</p>
          <p>Woody</p>
          <p>Tracking, Per- none
sonalization,
Simulation,
Reminder,
Rewards,
Liking, Expertise
ABBREVIATIONS
MBR: Model-Based Reasoning
TTM: Transtheoretical Model
DCM: Dynamic Computational Model
SCT: Social Cognitive Theory
SRT: Self-Regulation Theory
HAPA: Health Action Process Approach
TPB: Theory of Planned Behavior
TMB: Theory of Meaning Behavior
PRT: Personality Theory
SDT: Self-Determination Theory
WMT: Wellness Motivation Theory
USS: User-Specific Strategies
TDP: Theoretical Design Principles
GST: Goal-Setting</p>
          <p>Behavior,
Awareness,
Motivation</p>
          <p>Austria
Persuasive 2020, Adjunct proceedings of the 15th Int. conference on Persuasive Technology. Copyright © 2020 for this paper by its authors. Use permitted under Creative
Commons License Attribution 4.0 International (CC BY 4.0).</p>
        </sec>
      </sec>
    </sec>
  </body>
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