cvb.authors: Bastian Kordyaka,Sidney Hribersek,Bjoern Kruse,Bjoern Niehaves
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cvb.id: Vol-2637/paper19
cvb.pages: 188-198
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cvb.title: "Understanding brand loyalty \u2013 The case of the eSports consumer from\
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cvb.vol_number: 2637
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dblp.pdf_id: Vol-2637/paper19
dblp.title: Understanding brand loyalty - The case of the eSports consumer from a
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dblp.volume_number: 2637
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spt.title: "Understanding brand loyalty \u2013 The case of the eSports consumer from\
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spt.volume:
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  number: 2637
  title: Proceedings of the 4th International GamiFIN Conference
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