We applied computational creativity to the food domain to create a system that uses a domain speci c knowledge graph and graph embeddings to aid a user in nding novel and interesting avour combinations. Metrics like novelty and surprise are calculated using graph embeddings to retrieve the most useful combinations. Computational creativity is the application of AI technologies to emulate and stimulate human creativity. Fast Moving Consumer Goods food (FMCG) companies often nd it di cult to innovate fast enough to satisfy the market in a timely manner, e.g., a market trend showing people would like a healthier snack bar might drive an FMCG to ask what ingredients could be pair with chocolate that also had a health bene t? We created a domain speci c knowledge graph and graph embeddings to aid a user in nding novel and interesting avour combinations with the main goal of 'feeding' the mind of creative professionals in the food business with new unexpected combinations.
A knowledge graph of triples in the format <subject, predicate, object> that
covered ingredients, recipes, nutrients, compounds, avour molecules was compiled
from multiple public data sources. For instance, we extracted triples like <recipe
1, contains, ingredient 1>, <recipe 1, comes from, location 1>, etc. Ampligraph
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Other metrics in the system are expectedness - what ingredient is likely
to come next given the recipe data in the knowledge graph, and pleasantness
which is based on the chemical structure information of the avour compounds.
However, this system ultimately relies on the human user to make the nal
selection and as such is an ideation tool that assists the human expert[
We built a system that shows how knowledge graphs and graph embeddings can be used in the new food product ideation process. The metrics for novelty and surprise are calculated from the graph embeddings and help give product developers fast, curated inspiration and companies a quicker time to market for products targeting momentary markets. Future work includes a focus on the formulations of FMCG products and the creation of new formulations.