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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Cities in the New Media Reality: Between Freedom of Creativity and Digital Control</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Young Scientists Symposium</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>St. Petersburg State University</institution>
          ,
          <addr-line>191124, St. Petersburg, Smolny St., 1/3</addr-line>
          ,
          <country country="RU">Russia</country>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2020</year>
      </pub-date>
      <fpage>0000</fpage>
      <lpage>0003</lpage>
      <abstract>
        <p>In this article the authors consider the contradictory effects of the digitalization process of urban media environment and implementing a wide range of «smart city» technologies, namely: the rapid increase in the speed and quality of communications, on the one hand, and the possibility of establishing total digital control over all transactions and movements carried out by urban dwellers, on the other hand. Thus, the new media environment and the service infrastructure of the city form a significant potential for improving the quality of life, but at the same time significantly reduce the scope of personal freedom and the possibility of creative development. This dilemma is revealed by the authors using an example of Singapore - one of the leaders in modern digital technological development. Another case considered by the authors in the article concerns the comparison of the specifics of urban digitalization policy models on the example of Moscow and St. Petersburg. The authors analyze them in the context of the new social, economic and political risks posed by the COVID 19 pandemic. The general conclusion is the need to ensure an institutional environment that reflects the new conditions of technological development and is based both on the principle of self-restriction of the technology introduction into a person's personal space and on a new «digital» ethics.</p>
      </abstract>
      <kwd-group>
        <kwd>New Media</kwd>
        <kwd>Digitalization</kwd>
        <kwd>Communication Channels</kwd>
        <kwd>Serendipity</kwd>
        <kwd>Transaction Costs</kwd>
        <kwd>Network Structures</kwd>
        <kwd>Quality of Life</kwd>
        <kwd>Creative Spaces</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>Introduction</title>
      <p>The 20th century entered the world history not only as the era of bloody wars, great
discoveries and the end of global ideologies, but also as the century of ultrafast
urbanization: «in the 20th century, cities flourished, despite the persistent efforts of people
to destroy them with the help of bombing from the air and constant growth of
suburbs» [1, p.13].</p>
      <p>The statistics on urban population growth are probably comparable only with the
growth in the amount of information consumed and analyzed during the scientific and
technological revolution of the second half of the 20th and beginning of the 21st
centuries. If in the 1900s. the urban population of the planet was no more than 200
mil</p>
      <p>Copyright ©2020 for this paper by its authors.</p>
      <p>
        Use permitted under Creative Commons License Attribution 4.0 International (CC BY 4.0).
lion people, by the end of the 1990s it exceeded 3.5 billion people, and by 2050 at the
current dynamics of resettlement (daily up to 200 thousand people), it will reach 70%
of the total number [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ]. By the end of the 21st century, the urban population of the
Earth is predicted to grow up to 8 billion people, with a total population of 10 billion,
which will radically change not only the structure of the population, but also its
designed landscape.
      </p>
      <p>Such a rapid growth of the urban population is explained not so much by the desire
for a higher income (which remains an illusion for many immigrants), but rather by an
increase in the chances of education, career growth and an increase in social status.</p>
      <p>Moreover, the quality of life is determined in the context of the Fourth Industrial
Revolution, first of all, by the degree of involvement in global digital flows, the
ability to select and apply relevant knowledge. In this regard, the potential of urban
communication infrastructure is crucial.</p>
      <p>Despite the ubiquity of digital technologies that makes digital communication
available in hard-to-reach corners of the planet, cities remain key communication
hubs of the global media network: «The city is a powerful communication technology
that provides real-time communication between different individuals and groups, as
well as the rapid dissemination of new ideas and practices. Even in the age of instant
digital communication, cities still provide constant contact with the strange, with the
unfamiliar, with the unknown» [3, p. 236].</p>
      <p>Hence the main goal of the article is to analyze the advantages and risks of
digitalization and the development of a new media environment in relation to the formation
of new forms and methods of urban policy. The context of the global pandemic,
which has significantly influenced both the dynamics of digitalization and the
tightening of the citizens' behavior control procedures, makes this issue particularly relevant.</p>
      <p>The new network media environment called Geomedia, which is defined by S.
McQuire as the process of convergence and ubiquitous distribution of digital devices
and platforms, the use in everyday life of the location data of services based on
geolocation and also the increasing penetration into ordinary life of distributed feedback in
real time, is turning into a powerful force that shapes the contours of public space, and
they are beginning to play an extremely important role in the politics of modern
public space [6, p.35].</p>
      <p>As the space of cities is becoming more and more saturated with mass media, the
old ways of forming territorial boundaries, which previously determined the geometry
and rhythm of everyday life, are undergoing serious revision. The function of urban
public space as a locus for the implementation of certain practice of social interaction
and communication is largely reconfigured under the influence of a new logic,
opening new possibilities for recording, archiving, analyzing and extracting various
streams of information [6, p.36].
1</p>
    </sec>
    <sec id="sec-2">
      <title>Theoretical Frameworks</title>
      <p>One of the most important functions of cities is to multiply diversity, a bizarre
combination of different cultures, behavioral styles, social and professional groups, etc. like
in a kaleidoscope. This function of a modern city contains an exceptional creative
potential. Cities are not only centers of science and education in the organizational
and institutional sense, but also a space, where the creative potential of a person can
be developed unhindered and receive support. To analyze the effectiveness of the
creative potential realization, the authors propose to use the concept of «serendipity»,
which today is not so common in scientific works.</p>
      <p>In the context of our theme «serendipity» is understood as the possibility of
randomness, uncertainty range of the interactions, the clash of various factors, formed the
urban environment, since it is a city providing the infrastructure to enable
development of intuition.</p>
      <p>
        It is to this dimension of the study of this phenomenon the famous sociologist R.
Merton devoted one of his latest works, emphasizing the influence of serendipity on
creative, innovative activity, the possibility of scientific discoveries, which is
extremely important for the development of the modern urban environment. Merton
wrote of «serendipity pattern» as a way of coming to unexpected scientific
discoveries [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ].
      </p>
      <p>
        This approach is close to the synergistic concept of social development, which
describes the processes of new forms of social order emergence from chaotic, random
interactions and mutual influence of various actors. Hence, another important
theoretical concept is the concept of «bifurcation», defined in synergetics as the behavior of
complex systems in a nonequilibrium state when the system makes a transition from
one dynamic mode to another [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ].
      </p>
      <p>In the new conditions of an extremely complex, turbulent media environment, the
question arises of the information relevance, its truth or false. The thesis is quite
provocative, but true as social networks (in particular, Facebook) has managed to change
the answer to the question: «What do I need to know?» «You need to know what your
friends and friends of friends already know, but you still haven't» [3, p. 241].</p>
      <p>Social media turned out to be an effective tool for both grouping and their
subsequent autonomization, deliberate or accidental separation of them from the other
social world. In this sense, the phrase of the American journalist and media space
researcher Paul Carr, who suddenly realized that he’s «existing in a little twitter bubble
filled with people close in racial, political, linguistic and social senses» is indicative
[3, p. 241].</p>
      <p>It is chance meetings that make city livable, stimulating creativity and ultimately
safe. Areas with small neighborhoods where pedestrians are easy to move around
combine residential, commercial and recreational functions, with vital energy that can
be found neither in typical, purely residential areas, nor in central neighborhoods that
become unpeopled in the evenings when offices are closed. The source of this energy
is in chance meetings between people using the area for various purposes [3, p. 246].</p>
      <p>Open source urbanism is characterized by more horizontal, multiple, and sensitive
feedback between urban dwellers and the city. However, Sassen warns that the smart
city concept may turn into a technocratic fantasy of a totally controlled space [6, p.
20].</p>
      <p>
        As a result, a new disciplining reality arises, very similar to the state of society that
Gilles Deleuze defined as a «control society», in which the old pro-governmental
strategies of segregation and physical isolation, typically occurring in Foucault’s
disciplinary regimes, are replaced by the ubiquitous digital modulation [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ].
      </p>
      <p>Scott McQuire very accurately noticed the ambivalence of a digital society and a
digital city, in which the tension between the potential for new forms of citizen
engagement and self-organization and the tendency towards marginalization inherent in
similar projects under the influence of new forms of technocratic control, which they
themselves often produce, is becoming ever stronger [6, p. 20].
2</p>
    </sec>
    <sec id="sec-3">
      <title>Between Freedom of Creativity and Digital Control: Case of Singapore</title>
      <p>
        The dilemma of weakening of personal freedom and increasing of digital control is
clearly shown through the example of Singapore - one of the leaders in modern digital
technological development. As Professor John Curtis Perry accurately described,
«Singapore is a controversial subject, described as “The Big Apple of Asia,” or
“Disneyland with Capital Punishment.” On the one hand, there are those who admire its
efficient government and material accomplishments; on the other hand, there are
those who deplore its antipathy to freedom of expression. We can all ask how much
an authoritarian government stifles the creativity necessary to nourishing a productive
society» [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ].
      </p>
      <p>
        Singapore presents a special set of regime political and administrative
characteristics. Firstly, the city-state, which gained independence in 1965, has developed over
the years within the framework of the de facto one-party (the People’s Action Party
has been in power since 1959) and the authoritarian political system as a whole, and
accordingly, has not experienced the consequences of a competitive political struggle.
Secondly, political ideologies in the country have been clearly secondary (in contrast,
for example, with China), and politics as a whole has had rather a technocratic
content. Therefore, the stability of the course and the management team in Singapore has
always been very high, with an extremely low level of corruption (4th place in the
world according to 2019) [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ]. This, in turn, has ensured the effective phased
implementation of the «intellectual territory» project, called Smart Nation.
      </p>
      <p>
        The goal of implementing Singapore’s Smart Nation concept is to make Singapore
«an outstanding city in the world … for people to live, work, and play in, where the
human spirit flourishes» [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ]. The program is aimed at improving the quality of
public services, strengthening communication with citizens and introducing innovations
in the private sector. According to Singapore laws, the use of data collected by Smart
Nation does not require the consent of citizens or the permission of the court. This
approach seems undemocratic. Moreover, it violates the rights of citizens. In addition,
with a possible cyberattack, the security of a huge amount of private data may be at
risk. In general, many aspects of life in Singapore, including public transportation and
housing, are controlled by state-owned companies. While the population of Singapore
is more than 5 million people, approximately 80% of citizens live in government
apartments. And, despite the fact of Singapore being recognised as a democratic state,
democracy here has national specific features: the country, as mentioned earlier, is de
facto led by one party; voter’s identity card should be indicated on the ballot papers;
and the right to freedom of speech and expression guaranteed to Singapore citizens by
the Constitution is violated by total censorship.
      </p>
      <p>
        Thus, the civil society and government feedback system in Singapore has a number
of features related primarily to the centralization of the political decision-making
process and the relatively weak participation of civil society institutions in it.
According to the Press freedom index 2019, Singapore took the 151st place, which is
significantly lower than many post-Soviet states, including Russia [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ].
      </p>
      <p>The total digital control over all transactions and movements carried out by the
townspeople has allowed Singapore to create a stable basis for high-quality
technological development and innovation.
3</p>
    </sec>
    <sec id="sec-4">
      <title>Digital Transformation in the Structure of Communicative</title>
    </sec>
    <sec id="sec-5">
      <title>City Management: Comparative Analysis of Moscow and St. Petersburg</title>
      <p>The new global challenge of the COVID19 pandemic, which at the beginning of 2020
covered the most technologically advanced countries in Europe, North America and
Southeast Asia, repeatedly updated the problem of determining the content and main
directions of digital technologies development. Moreover, the range of problems
associated with digitalization is very wide: from ensuring public safety and controlling
the spread of the disease to developing effective forms of distance learning. All these
problems are related to the issues of digital control and restriction of citizens'
freedoms, which requires a deep ethical-philosophical, legal and political analysis. Today,
the whole range of pandemic consequences is difficult to objectively assess, however,
it is important to note the importance of choosing the digital development strategies of
individual territories, which laid the foundation for the rapid development of digital
technologies in a crisis situation caused by the pandemic. From this perspective we
will briefly compare two Russian cases: Moscow and St. Petersburg.</p>
      <p>Moscow and St. Petersburg have formed the basis for knowledge-based urban
development management as part of a global trend and a federal strategy for improving
public administration.</p>
      <p>The construction of the information and communication system for managing the
metropolis in Moscow went through several successive phases. They can be
provisionally structured as follows:</p>
      <p>Phase 1. 2000-2011. The development of urban infrastructure and electronic
society technology within the framework of the state target program «Electronic Moscow».</p>
      <p>Phase 2. 2012-2017. Informatization and centralization of electronic public
services, carried out in the framework of the Information City program adopted in 2012.</p>
      <p>
        Phase 3. 2018 - present. Development and implementation of a full «smart city»
concept [
        <xref ref-type="bibr" rid="ref12">12</xref>
        ].
      </p>
      <p>
        The success of Moscow in the process of a «smart city» organization is ensured by
several factors. Firstly, it is a broad administrative and resource support of the city
authorities. Secondly, the emphasis on advanced research and world best practices in
the field of smart cities designing, as well as drawing the attention of representatives
of market leaders, scientific and expert organizations. Thirdly, the dominance of the
information and communication technology industry in the structure of the city’s
economy. By 2017 industry enterprises registered in Moscow produced more than 70
percent of the total industry in Russia. Fourth, the availability of a sufficient number
of highly qualified world-class labor resources in the city [
        <xref ref-type="bibr" rid="ref13">13</xref>
        ].
      </p>
      <p>In St. Petersburg, the implementation of the urban development concept on the
principles of multidimensional knowledge was sequentially behind federal programs
without accelerated development and significant regional features. The phases of
building an information and communication management system can be structured as
follows:</p>
      <p>Phase 1. 2002-2015. Development of urban infrastructure and e-government
technology.</p>
      <p>Phase 2, 2015-2017. Open government technology development.</p>
      <p>Phase 3. 2018 - present. Development and launch of the «smart city» concept.</p>
      <p>Although the current phase allows us to evaluate only the experience of
conceptualization and partial implementation, the existing approach to implementing the
strategy in St. Petersburg differs significantly from the Moscow one primarily by
institutionalizing this process as part of a consortium with ITMO University, which is
responsible for determining development priorities and the implementation format of
the «smart city» concept.</p>
      <p>Firstly, the main emphasis is on the management architecture (basic principles: a
comfortable environment for citizens, coordination of management, development of
urban infrastructure, process monitoring, joint design of the environment, human
capital), and not on the target qualities of controlled environments and the level of
innovative development. While for Moscow, priorities were chosen: improving the
living environment of citizens, citizen participation in management, the use of
machine intelligence, a barrier-free environment, the involvement of science and
business, digital document management, the use of end-to-end technologies, import
substitution, and environmental protection). It should also be noted that the conducted
sociological studies recorded a common perception of the «smart city» concept
among public servants and urban dwellers in St. Petersburg, who expect from the
implementation of this concept to improve the quality of urban governance and, as a
result, the quality of citizen's life.</p>
      <p>Secondly, the claimed method for assessing the strategy goals achievement
includes only 5 separate indicators for St. Petersburg, compared with 2 complex indexes
based on dozens of indicators for Moscow.</p>
      <p>Thirdly, despite the declared principles of co-management, the current
implementation of smart St. Petersburg strategy follows the principles of project development
based on internal expert selection, which leaves a limited range of opportunities for
implementing an open innovation model that has already proved its competitiveness
in terms of solving the problems of breakthrough city development as part of a
collaborative strategy and global competition. At the same time, the data of expert
surveys record the high role of risks related to both information security (hacking
electronic networks, cyber terrorism) and the inflexibility of authorities in relation to
expanding forms of citizens and businesses participation.</p>
      <p>
        To determine the degree of the smart city technology development in Moscow and
St. Petersburg in a comparative perspective, we used the typology proposed by Bill
Hutchinson, executive director of the EY smart cities development center, in which he
conditionally identifies three stages of the development: smart city 1.0; «Smart city
2.0»; «Smart city 3.0». The key difference is based on the degree of coordination and
«convergence» of the overall strategy for the «smart city» concept implementing, as
well as the degree of balance of the technological and socio-humanitarian
components: «Smart City 1.0» is similar to those old systems for business and government,
some elements of which were automated without general strategy. «Smart City 2.0.»
carries out basic «strategic consolidation». «Smart City 3.0» conducts a
comprehensive «strategic consolidation», and basic intellectual technologies are integrated into
its infrastructure [
        <xref ref-type="bibr" rid="ref14">14</xref>
        ].
      </p>
      <p>Assessing the current stage of the «smart city» technology implementation in
Moscow and St. Petersburg through the prism of this approach, taking into account the
above technological, managerial and institutional features, we conclude that Moscow
has already reached the «Smart City 2.0» phase and is preparing to the transition to
the «Smart City 3.0» phase, while St. Petersburg is only completing the transition
from the first to the second phase of the smart city technology development.</p>
    </sec>
    <sec id="sec-6">
      <title>Conclusion</title>
      <p>In the Fourth Industrial revolution innovation development process in general has
become much more unpredictable and less controllable by both the business and the
state. A particular relevance in this regard belongs to the problem of finding ethical
and moral foundations for further technological development, as well as the danger of
establishing total control over a person and, as a result, erosion of the democratic
foundations of modern society and urban governance, in particular. There is a
devaluation of the value foundations of politics and governance, in which new
technocratism, selfish rationalism and utilitarianism become the dominant principles.
Multiplied by the effects of modern information and communication technologies,
they lead to the spread of the so-called «Post-truth politics», blurring the line between
truth and fiction.</p>
      <p>
        The development of the «smart city» digital technologies leads to dual effects.
Firstly, this is a significant multiplication of communicative interactions, which
allows «everyone to communicate with everyone», which makes it possible to obtain
information almost instantly, send back a reaction to it, correct and express one’s own
position [
        <xref ref-type="bibr" rid="ref15">15</xref>
        ]. Such an opportunity certainly makes the feedback system of the
conditional subject and the control object the most effective in a network environment.
      </p>
      <p>But on the other hand, attention should be paid to the designers of these
technologies and their direct owners (global IT corporations) who become owners of a huge
amount of data (visual, interpersonal contacts, personal «tracks» in the Internet, social
networks, etc.), the use of which practically is not subject to any kind of public
scrutiny. Thus, we are speaking of the possibility of total targeting, that is, conscious
control and behavior direction (economic, political, social) of a huge number of these
technology users.</p>
      <p>It is not a coincidence that many experts note a significant transformation of
culture, which «is becoming a means of obtaining data (intimate coordinates) that are
used to compose portraits of consumers, send targeted messages and direct
communication in the right direction» [6, p.40-41].</p>
      <p>Therefore, it is necessary to ensure an institutional environment adequate to the
new conditions of technological development, based on the new «digital» ethics and
the self-restriction principle of technologies introduction into a personal space.
Acknowledgement. The research and publication is funded by Russian Foundation for Basic
Research (project №19-011-00792 «Evaluation of social and political effects of new
technologies of urban development in the context of the current stage of the administrative reform of the
Russian Federation»).</p>
    </sec>
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