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<article xmlns:xlink="http://www.w3.org/1999/xlink">
  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Prediction of the Rating of the University Using Hybrid Cognitive Maps and Selective Dendritic Networks of Neurons</article-title>
      </title-group>
      <contrib-group>
        <aff id="aff0">
          <label>0</label>
          <institution>Plekhanov Russian University of Economics</institution>
          ,
          <addr-line>36 Stremyanny lane, Moscow, 115998</addr-line>
          ,
          <country country="RU">Russia</country>
        </aff>
      </contrib-group>
      <fpage>0000</fpage>
      <lpage>0001</lpage>
      <abstract>
        <p>The aim of the work is to substantiate and predict activities to ensure the increments of the values of target indicators (indicators) of the university's activities in the international institutional rating QS to the values required to increase the rating in subsequent years. The scenario of planning measures obtained as a result of modeling made it possible to substantiate the value of the necessary increments in the values of the identified latent factors that affect the target indicators and ensure the achievement of the required value of the main indicator. Mathematical modeling of cognitive maps is used in combination with selective dendritic networks of neurons, which, in a certain organization, have computational and cognitive properties. The possibility of increasing the efficiency of using cognitive maps to predict the development of the university using selective dendritic networks of neurons is shown. The proposed structure of hybrid cognitive maps allows a natural simplification of the structure due to the removal of non-working network connections of the global structure, allows a universal matrix description of the network mathematical model, allows for the effective formation of a computational algorithm and software for predicting university development indicators. In the course, a hybrid cognitive model of scenario forecasting of measures to achieve the required values of the target indicators of the university's activity in the international institutional ranking QS was developed, based on the developed model. The results obtained made it possible to formulate a scenario plan for the necessary stepwise increase in the values of target indicators, considering the latent factors affecting them in the interval of 2020 -2025. The possibility of forming a cognitive map based on a multilayer dendritic network of direct propagation in the presence of unidirectional content connections is shown.</p>
      </abstract>
      <kwd-group>
        <kwd>cognitive model</kwd>
        <kwd>scenario forecasting</kwd>
        <kwd>targets</kwd>
        <kwd>institutional ranking</kwd>
        <kwd>dendrites</kwd>
        <kwd>selective dendritic networks of neurons</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1 Introduction</title>
      <p>The aim of the work is to substantiate and predict activities to ensure the
increments of the values of target indicators (indicators) of the university's
activities in the international institutional rating QS to the values required to
increase the rating in subsequent years.</p>
      <p>The relevance of the problem being solved is due to the need to develop
scientifically grounded proposals to achieve the required values of the target
indicators of the Plekhanov Russian University of Еconomics by 2025 by
calculating the necessary increments of latent factors (particular indicators),
taking into account their correlations with the target indicators. In turn, the main
indicator, called the functional F (aka the university rating R), is calculated as
the sum of the products of the values of the target indicators by their weight
coefficients [1-2]. The analysis of the problem posed showed that it belongs to
the class of semi-structured tasks, which is solved under the conditions of a
limited amount of initial data and several uncertainties.</p>
    </sec>
    <sec id="sec-2">
      <title>2 Literature Review</title>
      <p>
        To solve the problem, the method of cognitive maps was used. Cognitive maps
are a kind of mathematical models describing problem situations or complex
semi-structured systems [
        <xref ref-type="bibr" rid="ref1 ref10 ref11 ref12 ref13 ref14 ref15 ref16 ref17 ref18 ref19 ref2 ref3 ref4 ref5 ref6 ref7 ref8 ref9">3-21</xref>
        ]. For the first time the term "cognitive maps"
(Cogntve Maps) was proposed by E. Tolman in [
        <xref ref-type="bibr" rid="ref20">22</xref>
        ]. R. Axelrod proposed to
consider a cognitive map as a directed graph, the arcs of which are assigned a
plus or minus sign. In [
        <xref ref-type="bibr" rid="ref21">23</xref>
        ], he applied this model to construct a theory of
decision-making in politics and economics. Thus, classical sign cognitive maps
are specified in the form of a directed graph and represent the modeled system
in the form of a set of vertices (concepts) and arcs, weighted by two-level
values. The basic elements of such a map are links that describe the influence of
one concept (the initial vertex in graph theory) on another concept (the final
vertex in graph theory). The directionality of this connection w means that the
concept source influences the concept receiver, i.e. a change in the values
(states) of the concept-source leads to a change in the values (states) of the
concept-receiver. At the same time, the transfer of influence is considered
qualitatively: with a positive connection and an increase in the concept, the
concept increases, and with a decrease, it decreases. If the relationship is
negative, an increase in the value will cause a decrease (and vice versa). Such a
cognitive map can be used for a qualitative assessment of the impact of
individual concepts on the stability of the system. By identifying the contours
formed in the map, analyzing the resulting signs of each of the contours and
using the theory of feedbacks, it is possible to assess the stability of the modeled
system. This analysis is based, in fact, on the methodology for analyzing
conventional linear systems based on comparing various contours formed from
concepts. The possibilities of such analysis are limited and do not allow
identifying the features of the mutual influence of concepts, as well as ranking
them according to the degree of influence on each other. This becomes
especially noticeable when solving multicriteria optimization problems with
given quantitative criteria.
      </p>
      <p>
        In 1986, in work [
        <xref ref-type="bibr" rid="ref22">24</xref>
        ] B. Kosko proposed a new type of cognitive maps
called Fuzzy Cogntve Maps. Concepts in a fuzzy cognitive map (FCM) can take
values from the range of real numbers [0, 1]. The term "fuzzy" means only that
causal links can take not only a value equal to 0 or 1, but lie in the range of real
numbers, reflecting the "strength" of the influence of one concept on another.
The approach based on the theory of fuzzy sets by L. Zadeh, at least in the
computational aspect, is not used in B. Kosko's model. The structure of the
influence of several input concepts on the output in maps of this type
corresponds to the structure of a single-layer perceptron described in the theory
of neural networks. The paper proposes a method for accumulating individual
influences, like the weighted summation of the input vector components by an
artificial neuron, followed by a nonlinear transformation of the results of this
summation. The distinct distinct influences of the input concepts are summed up
and a special non-linear function is used to prevent the output concept from
going out of range.
      </p>
      <p>n
K j  f ( wij * Ki )</p>
      <p>
        i1
where wij is the weight of the concept's i influence on the concept j ;
n - the number of concepts that directly affect the concept j [
        <xref ref-type="bibr" rid="ref6">8</xref>
        ];
Ki and K j - the values of the input and output concepts, respectively.
      </p>
      <sec id="sec-2-1">
        <title>The sigmoid is used as an activation function</title>
        <p>1
f (x) 
1 e Ax
(1)
(2)</p>
        <p>Even though in the computational aspect, B. Kosko's fuzzy cognitive maps
are like an artificial neural network, there are differences between the two
models. Fuzzy cognitive maps can be purely expert in nature (although they can
be trained) and correspond to a “white box” model, while an artificial neural
network is fundamentally focused on learning (a “black box” model).</p>
        <p>Let's consider the formation of hybrid cognitive maps for predicting the
development of the university based on selective dendritic networks of neurons.</p>
        <p>The use of this approach makes it possible to increase the accuracy of
prediction by using the nodes of a fuzzy cognitive map as input data of the
neural network. It is no secret that the data sample on which the forecast is
based has a great influence on the forecast accuracy.</p>
        <p>The approach has two main stages. At the first stage, a fuzzy cognitive map
model is developed based on historical time series data using a genetic learning
algorithm. The first stage can be described in stages as follows.</p>
        <p>1. Initialization of a fuzzy cognitive map from historical data of time series.
2. Construction of an optimized fuzzy cognitive map (choosing the most
significant concepts and their connections) using a genetic algorithm.
3. Testing a fuzzy cognitive map based on normalized test data.</p>
        <p>
          Using fuzzy cognitive map concepts to define inputs for a neural fuzzy
network [
          <xref ref-type="bibr" rid="ref16">18</xref>
          ] to improve prediction accuracy. The second stage consists of the
following steps.
        </p>
        <p>1. Improving forecasting accuracy using the selected input data - the
concepts of the developed cognitive map.</p>
        <p>2. Training the neural network.
3. Testing the resulting neural network on test data.</p>
        <p>A similar example, shown in Figure 2, represents the process of predicting
such an indicator as the quality of life of the population. The use of a cognitive
map in this situation is the most appropriate for the following reason: in order to
build a qualitative forecast of this indicator, like many others, it is necessary to
single out the factors most influencing the indicator. A cognitive map is the best
way to help solve such a problem and thereby feed the prepared data of
cognitive map concepts to the inputs of the neural network.</p>
        <p>
          The results of this work show the effectiveness of creating hybrid systems,
both for the problem of decision making and for the problem of forecasting time
series [
          <xref ref-type="bibr" rid="ref23 ref24">25-26</xref>
          ]. An integrated hybrid model of decision support and forecasting
based on fuzzy cognitive maps is presented. In the work of A. N. Averkin, a
hybrid cognitive map is considered, consisting of a combination of a fuzzy
cognitive map and a neuro-fuzzy network.
        </p>
      </sec>
    </sec>
    <sec id="sec-3">
      <title>3 Main Part. Using Dendritic Networks of Neurons to</title>
    </sec>
    <sec id="sec-4">
      <title>Form Cognitive Maps</title>
      <p>
        Cognitive maps are a type of mathematical model that describes problem
situations or complex semi-structured systems. It is possible to use deterministic
and fuzzy cognitive maps. Fuzzy cognitive maps can be purely expert in nature
(although they can be trained) and correspond to a “white box” model, while an
artificial neural network is fundamentally focused on learning (a “black box”
model). Further studies have shown the feasibility of using neural networks of
types: multilayer neural networks of direct propagation of perceptrons, Kosco's
neural networks and Hopfield's neural networks [
        <xref ref-type="bibr" rid="ref25 ref26 ref27">27-29</xref>
        ]. These neural networks
are illustrated in Fig. 1.
It should be noted that the use of neural networks in combination with cognitive
maps is redundant in the sense that the neural network is used as a system of
adders, and nonlinear elements of neurons are not used as part of the neural
network. In this regard, it is advisable to use networks composed of neuron
dendrites. Dendritic networks, as recent studies have shown, can be very
complex and perform specific cognitive functions. In this case, dendrite
networks can have a complex hierarchical structure, each level of which can
perform certain cognitive functions. For a better representation of dendritic
networks in neurons, we present illustrations of some dendritic networks of
neurons. These illustrations are shown in Fig. 2. [
        <xref ref-type="bibr" rid="ref28 ref29 ref30 ref31 ref32 ref33 ref34 ref35">30-37</xref>
        ].
From the above description of the hierarchical structure of some dendritic
networks, these networks have extensive capabilities for processing input
information and the ability to control the processes of neuron response to input
information. Dendritic networks are usually hierarchical. Networks of this type
are widespread in nature. A classic example is the device of the root system of
the crown of trees. One of the possible variants of the root system and crown of
trees is shown in Fig. 3.
The university rankings are assessed using the QS World University Rankings
system, which has been published since 2004. The following indicators are used
to calculate the ranking of the university, called the main factors: 1. Academic
reputation; 2. Reputation with the employer; 3. The ratio between the number of
teachers and the number of students. 4. Indicator of citation of teachers; 5.
Number of international teachers; 6. Number of international students. To assess
the ranking of a university, a functional of the form
y = w1x1  w2 x2  w3x3  w4 x4  w5 x5  w x
6 6
(3)
where w1, w2 , w3 , w4 , w5 , w6 - the weighting factors are set, according to the QS
recommendations, equal respectively: 0.4; 0.1; 0.2; 0.2; 0.05; 0.05.
      </p>
      <p>
        Taking into account the values of the correlation dependences between the
functional and target indicators obtained on the basis of factor analysis in [
        <xref ref-type="bibr" rid="ref2">4</xref>
        ], as
well as expert estimates of the mutual influence of latent factors and their
influence on target indicators, a cognitive model was built that reflects the
relationship of latent factors, target indicators and functional is shown in Fig. 3
was proposed in [2].
qualifications of scientific and pedagogical workers (SPD)"; F7 - "Number of teaching
staff"; F8 - "The level of competence of students"; F9 - "CPD with language training";
F10 - "Places in the hostel"; F11 - “Demand for graduates from employers”; F12 - "Areas
for educational activities"; F13 - "Level of payment for the teaching staff"; F14
"Stimulating factors")
      </p>
    </sec>
    <sec id="sec-5">
      <title>5 Cognitive Maps Based on Selective Dendritic Networks of</title>
    </sec>
    <sec id="sec-6">
      <title>Neurons</title>
      <p>
        Hybrid cognitive maps, including fuzzy neural networks, have been proposed by
A. N. Averkin and others [
        <xref ref-type="bibr" rid="ref23 ref24">25, 26</xref>
        ]. In this paper, a hybrid intelligent system for
predicting the development of the university with cognitive maps in
combination with selective dendritic networks of a neuron is proposed, shown in
Fig. 4.
The hybrid system does not take into account the effects of feedback from the
main factors. Usually this influence is not significant and as a first
approximation they can be ignored. If the influence of feedback is noticeable,
then it can be taken into account by introducing additional connections, as is
done for Hopfield neural networks.
      </p>
      <p>
        The proposed hybrid intelligent system for predicting the development of the
university with cognitive maps in combination with selective dendritic networks
of a neuron is topologically equivalent to a hybrid map representing a
combination of a cognitive map with a neural network proposed by AN Averkin
in [
        <xref ref-type="bibr" rid="ref7 ref8">9, 10</xref>
        ].
      </p>
      <p>The structure of a hybrid cognitive map of a general view, taking into
account the latent factors of the first order, affecting the formation of the main
factors, is shown in Fig. 5.
The proposed cognitive map does not take into account the influence of
feedback from the main factors. Usually this influence is not significant and as a
first approximation it can be ignored. If the influence of feedback is noticeable,
then it can be taken into account by introducing additional connections, as is
done for Kosko's neural networks.</p>
      <p>Some latent factors from among those taken into account have a noticeable
effect on only some of the main factors and do not affect other main factors. The
selective nature of the influence of hidden factors can be taken into account by
selective clustering of connections in the cognitive map by removing
insignificant connections. As a result, the whole cognitive map becomes simpler
and more descriptive. Such a cognitive map with non-essential connections
removed is shown in Fig. 6.
Consider a mathematical method for describing the processes occurring in the
system of a modeled hybrid cognitive map.</p>
    </sec>
    <sec id="sec-7">
      <title>6 Mathematical Description of a Cognitive Map Based on a</title>
    </sec>
    <sec id="sec-8">
      <title>Neuron Dendritic Network</title>
      <p>The values of the vectors of the main target factors are fed to the input of the
dendritic network xi  (xi ,..., xin ) , (i  1, ..., m) .The number n is equal to the
number of years when these factors were considered.</p>
      <p>The sums are formed based on the matrix equation</p>
      <p>S = WX ,
where W is the matrix of weight coefficients, X = ( x1, ..., xm )</p>
      <p>n
Si  j1 wij xij , (i  1, ..., m) .
(4)
(5)</p>
      <p>The formation of sums Si can be compared with the addition of signals at
the nodes of the dendritic tree of a neuron.</p>
      <p>In the terminal block, the error functional is formed</p>
      <p>F  n ( y j  (a0  m (aixij ))2 (6)</p>
      <p>j1 i1</p>
      <p>The error functional is minimized and the parameter values are determined
ai (i  1, ..., m) , characterizing the degree of influence of factors xi on the
value of the error functional. The minimization of the error functional is
possible by any known method, for example, the gradient method, the
backpropagation method. Analytically minimizing the functional can be
achieved by methods of finding the extremum of a function of several variables.
The equations for determining the parameters a0 , a1,..., am will have the form
 (1, x1)( x1,x1)...( x1,xm )   ( y, x1) 
  
 (1, x2 )( x2, x1)...( x2, xm )   ( y, x2 ) 
 . . . . . . . . . . . . . . . . . . .    
   
 (1, xm )( xm , x1)...( xm , xm )   ( y, xm ) 
(7)
The vectors X (1) = ( x1(1) , ..., xm(1) ) are determined considering the influence of
hidden factors of the first order by the relation</p>
      <p>X (1) = X + WX ,
where W is the matrix of weighting coefficients, determined by expert method.</p>
      <p>The last formula allows you to represent the increment of the main factors as
a linear combination of hidden factors of the first order with weight coefficients
determined by expert methods. This is the standard way of using fuzzy set
methods. Further, the minimization of the functional (1) and the use of multiple
regression methods allow us to determine the change in the rating of the object
under study and the range of change of the hidden factors of the first order to
achieve the set goal.</p>
      <p>Latent first-order factors may depend on other more subtle second-order
factors. The proposed technique, based on the use of information processing
methods in the dendritic networks of a neuron, allows us to study the task of
forming a university rating with any degree of detail.</p>
    </sec>
    <sec id="sec-9">
      <title>7 Results Interpretation of a Numerical Experiment Based on a Scenario Forecasting Model</title>
      <p>The calculation of rating indicators for the functional F was carried out for
individual universities according to the main factors using the multiple
regression method in the Matlab language7. Let us use the dynamics of the main
factors of the MGSU University for 5 years 2015-2019, shown in Fig. 7.</p>
      <sec id="sec-9-1">
        <title>The values of the main factors are shown in Table 1.</title>
        <p>The table uses the designations of the main factors as in Fig. 4. As a result of
calculations that implement the minimization of the functional F, the
dependence of the rating indicator of the Moscow State Construction University
on the main factors was obtained. It is of interest to calculate the rating
according to the equations of multiple linear regression according to the
indicators for the first 3, 4, and 5 main factors for the data in Table 1. As a result
of calculations using the Matlab7 programming system for the functional
describing the rating, the following ratios were obtained:</p>
        <p>R = 0.4767 x1 + 0.0775 x2 + 0.2056 x3
R = 0.4195 x1 + 0.1030 x2 + 0.1868 x3 + 1.4415 x4</p>
        <p>R = 0.4229 x1 + 0.1023 x2 + 0.1863 x3 + 1.4049x4 + 0.0066 x5.</p>
        <p>The weight coefficients in these relations are close to the weight coefficients
of the functional (1).</p>
        <p>Let's consider the calculation of the rating indicator using the first equation.
For example, substituting the data for 2019 (19.4, 28.8, 96.6, 1.7, 10.3, 14.5),
we get the value of the rating indicator 31.341, which is in good agreement with
the tabular value of 31.6. Using the second equation, we get the value of the
rating indicator 31.6, which is in perfect agreement with the table value. The
obtained dependencies allow predicting the value of rating indicators for the
next years 2020-2021 based on the values of the main factors.</p>
        <p>The given calculated data show that the most essential main factors are: AR
- academic reputation; PP - reputation with the employer; OSB is the ratio of the
number of students to the number of teachers. The highest growth rate will be
required for the following latent factors: 1) Joint research projects; 2) The
number of publications in the Scopus database; 3) Demand for graduates from
employers. Among the latent factors, the highest growth rate is required for the
factors: 1) The number of teaching staff; 2) Areas for educational activities.</p>
        <p>As a result of the calculations performed, the following conclusions can be
drawn: For a guaranteed place in the QS rating, a stepwise (with an interval of
one year) increase in the values of target indicators that influence latent factors
is necessary.</p>
      </sec>
    </sec>
    <sec id="sec-10">
      <title>8 Results Discussion</title>
      <p>The analysis of changes in the values of the main factors and rating values for
the Plekhanov Russian University of Economics shows their chaotic
nondeterministic nature. In this regard, QS Russian University of Economics is
inferior to the rating of other universities, which requires the need for several
special measures to improve it.</p>
      <p>A hybrid cognitive map based on a cognitive map in combination with a
dendritic network of neurons has been developed. Such a hybrid cognitive map
can be useful in predicting poorly defined social systems. The considered hybrid
map can be useful for optimizing processes in the system, for comparing the
effectiveness of various social systems. The possibility of forming a cognitive
map based on a multilayer dendritic network of direct propagation in the
presence of unidirectional content connections is shown.</p>
    </sec>
    <sec id="sec-11">
      <title>Conclusion</title>
      <p>The proposed structure of hybrid cognitive maps allows a natural
simplification of the structure due to the removal of non-working network
connections of the global structure, allows a universal matrix description of the
network mathematical model, allows for the effective formation of a
computational algorithm and software for predicting university development
indicators.</p>
      <p>To achieve the stated goal of the study, the application of methods for
solving poorly structured problems was substantiated based on the development
of a forecasting model using hybrid cognitive maps, which made it possible to
choose the most preferable alternative. The proposed approach allows, under the
given constraints, to find the most acceptable scenario for planning the
increment of the functional values and target indicators to the required values
due to the impact on the latent factors that ensure the guaranteed achievement of
the goal. The possibility of forming a cognitive map based on a multilayer
dendritic network of direct propagation in the presence of unidirectional content
connections is shown.</p>
      <p>In the course of the study, the following tasks were solved: a hybrid
cognitive model of scenario forecasting of measures to achieve the required
values of the target performance indicators of the university in the international
institutional ranking QS was developed, based on the developed model. The
results obtained made it possible to formulate a scenario plan for the necessary
stepwise increase in the values of target indicators, considering the latent factors
affecting them in the interval of 2020 -2025.</p>
    </sec>
    <sec id="sec-12">
      <title>Acknowledgments</title>
      <p>Work is performed with assistance of the Russian Federal Property Fund, the
project No. 20-07-00926, and was financed by a grant from the Plekhanov
Russian university of Economics.</p>
      <p>1. Information and analytical system QS - analytics [Electronic resource] Access
mode: https://analytics.qs.com/#/signing, date of appeal 14. 11.2019.
2. Mikryukov, AA, Gasparian MS, Karpov DS: Development of proposals for
promoting the university in the international institutional ranking QS based on
statistical analysis methods. Statistics and Economics. 17 (1): 35-43. (2020).</p>
    </sec>
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