<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Archiving and Interchange DTD v1.0 20120330//EN" "JATS-archivearticle1.dtd">
<article xmlns:xlink="http://www.w3.org/1999/xlink">
  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Design Thinking Approaches in IT Projects</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Nozdrina Larysa Ph.D.</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Associate professor</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Lviv Educational-Scientific Institute of State University "University of Banking"</institution>
          ,
          <addr-line>Ukraine, Lviv</addr-line>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Savka Marta Associate professor</institution>
        </aff>
      </contrib-group>
      <abstract>
        <p>Design thinking in IT uses the designer's sensibility and methods to define and match people's needs with what can be converted into technical innovative solution that will have a value for the customers and market opportunity. The article presents a design thinking process and it's stages.</p>
      </abstract>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>For more effective communication with developers it would be a benefit for designer if he have HTML / CSS
skills and basic knowledge, understanding of JavaScript and frameworks. However, the first and most basic skill in
part of the UI is to master the graphic editor, the most popular of which is Sketch, Figma, Adobe Creative Suite (Adobe
Illustrator, Adobe Photoshop, Adobe After Effects), Principle, Zeplin. In our opinion, Zeplin is the best tool for UI
designers and front-end developers to collaborate between each others. It extends beyond the design and prototyping
process and helps teams to transfer a design.</p>
      <p>All needed annotations are automatically added to projects (sizes, colors, fields, and even CSS-instructions for
certain elements). It creates an online space, and the entire team can use it for their work. Zeplin allows UI / UX
designers to download their own wireframes or visual design projects directly from Sketch / Figma / Adobe Illustrator
and add them to their own project folders.</p>
      <p>When an IT company starts working on a project, before starting the product development and implementation
phase, there is a complex processes of researching the target audience, determining the required functionality, building
information architecture, developing an ideological concept, designing the interface, prototypes of the finished
product, testing them. etc [6].</p>
      <p>The design-thinking process structures the initial work on an IT project and consists the following steps [3-4]:
1. Empathize (research, empathy) - communicating with potential audiences or the market for better
understanding user`s needs and desires. For an IT project, it is very important to consider this project from the business
point of view of (Stakeholder Interview), analyze competitors' on the market, build a business model and think about
how will users find out about your product (the first stages of Userflow).</p>
      <p>2. Define - approximation of clarity based on the previous stage in order to create meaningful and precise
formulation of the existing problem in order to determine who the product is being developed for and which features
and capabilities should it have.</p>
      <p>This is a step in deeper analytics: creating a POV (point of view) - a main message that describes user needs.
It is necessary to find patterns, to eliminate obvious deviations, to identify contradictions. So at this stage personas
should be created - detailed, realistic, generalized character of the target audience of the project, the creation of
Empathy Map and User Journey Map (UJM) - a tool for visualizing user interaction with the product using the model
"AS IS".</p>
      <p>3. Ideate (idea formulation) is a mode of design process in which everything should be concentrated on the
ideas generation. This phase exists in order to move from identifying problems to creating solutions for users by using
the method of brainstorming. At this stage, the sketch of the future product and the User Journey Map model ("TO
BE") are also being developed.</p>
      <p>4. Prototype (prototype creation). For the high quality prototype, its development should include the following
steps: 1) wireframe - a low-detailed design representation that roughly visualizes the user interface and includes an
information architecture; 2) mock-up is a medium or highly detailed static representation of the design that visualizes
the content and demonstrates the functionality; 3) an interactive, clickable prototype - an interactive model of a
product, created by using wireframes or mock-ups. In the early stages, you should create such prototypes, which can
be done quickly and cheaply, but at the same time fror which you can get helpful feedback from users and colleagues,
and use this feedback to improve the product.</p>
      <p>5. Test. This stage provides feedback from the target audience about prototypes created in the project and about
what their next iterations should be. Unlike the empathy stage, the problem is specified by the user's POV.</p>
      <p>Conclusion. Design Thinking is a design methodology that involves a decision-based approach to problem
solving. The value of design thinking approaches for modern business in IT is that the design research allows you to
identify, interpret, and visualize information in a form that is accessible for further communication to all stakeholders.</p>
      <p>The design-thinking methodology was used in the design of the House Save project. This is an innovative IT
project about creation of an online service and mobile application to improve communication between ACMB
residents and their administration. The main functions of this service are: administrative panel for the head ACMH,
built-in messenger, online voting, utilities payment, payment history, the latest news feed and more. In the future, it
is planned to add the function of video conferences with the aim of facilitating the process of attending the assembly
by ACMB members.</p>
      <p>2. Kelli D. &amp; Kelli T. Tvorcha vpevnenist'. Yak rozkryty svij potentsial (2017) [Creative confidence. How to
reveal your potential]. Kyiv: Osnovy [in Ukrainian].</p>
      <p>3. Plattner H., Meinel Ch., &amp; Leifer L. (ed.) Design Thinking Research. Making Design Thinking
Foundational. (2016). Switzerland: Springer International Publishing.</p>
      <p>4. Plattner H. An Introduction to Design Thinking: Process Guide. Institute of Design at Stanford. (n.d.)
dschool-old.stanford.edu. Retrieved from: https://dschool-old.stanford.edu/sandbox/groups/designresources
/wiki/36873/attachments/74b3d/ModeGuideBOOTCAMP2010L.pdf</p>
      <p>5. Brown T. (2009). Change by Design: How Design Thinking Transforms Organizations and Inspires
Innovation. Canada: HarperCollins Publishers.</p>
      <p>6. Soegaard M. The Basics of User Experience (UX) Design by the Interaction Design Foundation (2018).
Interaction Design Foundation.</p>
    </sec>
  </body>
  <back>
    <ref-list>
      <ref id="ref1">
        <mixed-citation>
          1.
          <article-title>Rozvytok ukrains'koi IT-industrii. Analitychnyj zvit</article-title>
          . (
          <year>2018</year>
          )
          <article-title>[Development Ukrainian IT Industry]</article-title>
          . Kyiv: Asotsiatsiia «IT Ukraine» [in Ukrainian].
        </mixed-citation>
      </ref>
    </ref-list>
  </back>
</article>