=Paper=
{{Paper
|id=Vol-2865/poster2
|storemode=property
|title=Digital Maps for Linguistic Diversity
|pdfUrl=https://ceur-ws.org/Vol-2865/poster2.pdf
|volume=Vol-2865
|authors=Coppélie Cocq,Lena Granstedt,Eva Lindgren,Urban Lindgren
|dblpUrl=https://dblp.org/rec/conf/dhn/CocqGLL20
}}
==Digital Maps for Linguistic Diversity==
https://ceur-ws.org/Vol-2865/poster2.pdf
Digital Maps for Linguistic Diversity
Coppélie Cocq1,2 [0000-0001-7058-9955], Lena Granstedt2 [0000-0001-5244-0831],
Eva Lindgren2 [0000-0002-4641-1206] and Urban Lindgren2 [0000-0003-2796-3547]
1 University of Helsinki, 00014 Helsinki, Finland
2 Umeå University, 90187 Umeå, Sweden.
coppelie.cocq@helsinki.fi
Abstract. Documenting and analyzing how multilingualism materializes around
us gives insights in the use, hierarchies and inclusions of languages in society.
The visualization of these insights, however, is often challenging as characteris-
tics of languages, their flows, movements etc. demand contextualization and clar-
ifications that can be difficult to render on a visualization model such as a map.
This paper discusses the challenges of visualization and the potentials of digital
maps in Linguistic Landscape Studies. We suggest to include and integrate vari-
ous layers of qualitative and quantitative data in order to strive for rendering the
dynamism of language use.
Keywords: Linguistic Landscapes, Visualization, Multilingualism.
1 Introduction
Language maps have a central role in educational books, atlases, etc., illustrating ped-
agogical efforts toward a presentation of linguistic data. The characteristics of lan-
guages are however problematic to represent on a map: flows and movements as well
as the lack of clear borders, for instance, demand contextualization and clarifications
that can hardly be rendered. Language maps have therefore been criticized for being
“generalized snapshots in time of a variable that is in constant change” [1; 2]. Given
the central role of these maps in educational contexts, we ought to find more appropriate
and accurate pedagogical modes for presenting linguistic data.
1.1 Linguistic Landscape Studies
The point of departure of this paper is a research project investigating linguistic land-
scapes – that is landscapes constructed by the combination of “road signs, advertising
billboards, street names, place names, commercial shop signs, and public signs on gov-
ernment buildings” in a given “territory, region, or urban agglomeration” [3]. By stud-
ying which languages that materialize in urban public space, we can reach an under-
standing of the languages that are used and represented in society. These results reveal
which languages are on display providing information about language discourses,
Copyright © 2021 for this paper by its authors. Use permitted under
Creative Commons License Attribution 4.0 International (CC BY 4.0).
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policy and power relations. More specifically, our project focuses on the representation
of languages in five urban areas of northern Sweden, that reflect varying demographic
and socioeconomic conditions.
Fig. 1. Study area of the project The language of placemaking. A mixed-method analysis of lin-
guistic landscapes.
1.2 Digital Visualization
Digital mapping for visualization offers solutions for meeting the challenges of suc-
cessfully representing linguistic diversity. One of digital humanities most valuable con-
tributions is within the area of visualization. Visualization is in this context not only a
mode to convey scientific results in graspable packages – it is also a way to raise new
questions, make visible new patterns and causal relations between variables. Digital
maps, more specifically deep maps [4;5], can combine complex layers based on various
data sources, linked to different objects, which enable the user to interactively compare
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these different layers. In terms of accessibility, analysis and display, Geographic Infor-
mation Systems (GIS) allows for a greater flexibility in the use of data, which is one of
the reasons why digital cartography is a growing field within visualization studies today
[6;1;7].
Language maps have been criticized for being oversimplified [8], for failing to rep-
resent today’s diverse linguistic environment and for embedding issues of power and
perception, for instance with regard to cartographic decisions [2], and the implications
of the representation of various groups of language speakers. Here, we would like to
discuss digital forms of non-authoritative visualization that allow us to render the flows
and dynamism of languages and language use.
2 Non-Authoritative and Dynamic Visualization
In order to find a mode of rendering the dynamism of multilingualism, we include var-
ious layers of data:
• Ethnographic data (fieldnotes, etc.)
• Socio-demographic data
• Vernacular signs (temporary signs, street art, stickers, etc.)
• Contextual information about the data collected
In a next step, we complement with additional data such as:
• Photos collected via crowdsourcing
• Social media data (collected at a specific time and place, for instance an
event, a festival)
The vernacular and participatory dimensions of the datasets enable us to better grasp –
and render – the varieties of uses and the dynamism of languages.
For instance, in June 2019 we conducted fieldwork in Kramfors (a small mid-Swe-
dish city with 6800 inhabitants) and documented the city centre. On the one hand, the
photo documentation reveals a strong dominance of monolingual signs in Swedish. On
the other hand, our observations and interactions in different places of the city centre
corroborate what is indicated by demographic data, i.e. that a relatively large part of the
population has a non-Swedish origin (13.1% in 2018) and thereby other languages. The
cultural and linguistic diversity is however not represented in the linguistic landscape
of the city centre. Other data sources tell us that integration projects take place, for
example projects organized by the Church of Sweden, Kramfors municipality, or some
of the schools. In the next step of our project, we integrate the different datasets and
investigate the dynamics of place-making process through language choice in urban
public spaces.
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Fig. 2. Photo documentation during fieldwork in Kramfors, June 2019.
3 Mapping Languages – Benefits and Dilemmas
A topographical exploration through a layering of different kinds of data enable us to
map out the selected places and explore place-making processes. The digital map makes
it possible to interactively construct complex layers based on data linked to the signs
and to compare these different layers.
The first layer of data is constituted by the signs (photos), placed on a map revealing
the main urban infrastructure. The photos are coded according to characteristics such
as language, position, type of sign, author, addressee, fixed/mobile, the occurrence of
several languages, etc., and placed geographically with filterable categories. The map
is interactive, and the web-user can access detailed information on an image or a group
of images intuitively, by clicking on an icon for the item (the image). This enables the
user to navigate the landscape from a variety of perspectives, for instance, authors or
languages.
The signs are presented as points on a digital map and linked to information about
content and context. Fieldnotes and comments are to some extent included by using
keywords. At this point, the representation that is created runs the risk to be quite static,
which motivates the importance of the next step in the project that will include addi-
tional data collected via crowdsourcing and social media data.
228
Fig. 3. Map (prototype) showing the location of the documented signs (fieldwork in Umeå,
Spring 2020).
One challenge in representation, besides this risk of being too static, is the limitations
for embedding a large amount of data without affecting the user’s experience when
interacting with the map. As shown in Figure 3, in some cases the number of signs (the
grey dots on the map) within a limited geographical area is abundant and makes the
navigation “messy”. One way to reduce this messiness is to design a default mode when
entering the map, that displays only multilingual signs. In the next step the user can
filter in different ways through the above-mentioned categories. Within the framework
of our project, this default mode is motivated by our focus on multilingualism. In other
research contexts or for other purposes, the first map encountered by the web-user when
entering the interface could display another selection, for instance, author or addressee.
Yet one challenge important to mention is the risk of reproducing the invisibility or
poor representation of multilingualism and/or of certain languages. Therefore, an im-
portant layer of information to be added is the demographic register data that provides
contextual information about the representation of languages in the population of each
of the cities documented. This data is to be added to the map as infoboxes that appear
directly when the web-user enters the municipality.
4 Conclusions
The type of visualization suggested here does not merely serve as a presentation or a
methodological tool, but also as a means for knowledge communication concerning the
presence of languages and their speakers. Thereby, with this approach we wish to con-
tribute to an increased awareness of linguistic diversity and multilingualism – a step
229
towards enhanced understanding of place-making processes, the creation of inclusive
public spaces, and reduced segregation.
Acknowledgments
This paper is part of the research project The Language of Place-Making (2018-01528)
funded by FORMAS The Swedish research council for sustainable development, 2019-
2021 (University of Helsinki: Coppélie Cocq; Umeå University: Lena Granstedt, Eva
Lindgren, Urban Lindgren & Humlab)
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