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<article xmlns:xlink="http://www.w3.org/1999/xlink">
  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Changing Salty Food Preferences with Visual and Textual Explanations in a Search Interface</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Arngeir Berge</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Vegard Velle Sjøen</string-name>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Alain Starke</string-name>
          <xref ref-type="aff" rid="aff1">1</xref>
          <xref ref-type="aff" rid="aff2">2</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Christoph Trattner</string-name>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>NORCE Norwegian Research Centre</institution>
          ,
          <addr-line>P.O.Box 22 Nygårdstangen, 5838 Bergen</addr-line>
          ,
          <country country="NO">Norway</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>University of Bergen</institution>
          ,
          <addr-line>P.O.Box 7800, 5020 Bergen</addr-line>
          ,
          <country country="NO">Norway</country>
        </aff>
        <aff id="aff2">
          <label>2</label>
          <institution>Wageningen University &amp; Research</institution>
          ,
          <addr-line>6708 PB Wageningen</addr-line>
          ,
          <country country="NL">The Netherlands</country>
        </aff>
      </contrib-group>
      <abstract>
        <p>Salt is consumed at too high levels in the general population, causing high blood pressure and related health problems. In this paper, we present results of ongoing research that tries to reduce salt intake via technology and in particular from an interface perspective. In detail, this paper features results of a study that examines the extent to which visual and textual explanations in a search interface can change salty food preferences. An online user study with 200 participants demonstrates that this is possible in food search results by accompanying recipes with a visual taste map that includes salt-replacer herbs and spices in the calculation of salty taste.</p>
      </abstract>
      <kwd-group>
        <kwd>eol&gt;Food Preferences</kwd>
        <kwd>Salt</kwd>
        <kwd>Sodium Replacement</kwd>
        <kwd>Search Interface</kwd>
        <kwd>Explanations</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1. Introduction</title>
      <p>replacer recipes (SR recipes) we test an approach in which
the visual and textual explanations of food are altered
Worldwide obesity levels are increasing [1]. A main issue in a search interface. The intention of our explanations
is the high prevalence of unhealthy foods available, both is to boost SR recipes by educating the user about the
ofline and online [ 2, 3]. On the other hand, technology healthier nutritional content. Such an intervention is
has been shown to be useful to tackle obesity. Food referred to as a “Boost”, a type of nudging that promotes
recommender technology, for example, has demonstrated small changes in behavior through education [7].
the potential to change people’s eating behavior [1, 4]. Main objective: We seek to show that visual and
texYet, less explored is the principle of “search”, the main tual explanations of salt content and salt replacers (SRs) in
means of finding information about food on the Web. a search interface can alter salty food preferences.
Focus</p>
      <p>To contribute to this little researched area, we have fo- ing on the online recipe domain, we posit the following
cused on the extent to which search interfaces can change research questions:
people’s eating preferences. One recent study shows
healthy recipes can be boosted by presenting attractive • RQ1: To what extent do salty food preferences
food images alongside them [5], overcoming possible change due to visual and textual explanations on
innate preferences for unhealthy food [3]. a recipe’s salty taste?</p>
      <p>In this work, we focus on salty food preferences and • RQ2: To what extent do other recipe and user
how to change these during the search process. The main characteristics afect salty food preferences?
principle is to replace food that has a high salt content
with less salty food. The food items under investigation In the remainder of this paper, we first discuss relevant
are online food recipes. To support possible changes in work related to this research (cf. Section 2), positioning
user preferences, we emphasize the preference of salt our approach. Then, we describe the contents of our user
replacers in food through visual and textual explanations. study, including recipe dataset and our visual and textual
Most people who like salty taste in food are equally satis- explanations for salty taste. Finally, we describe our main
ifed if salt is reduced slightly, as long as substitute herbs results and discuss their implications.
or spices are added [6]. Such salt replacers (SRs) are
ingredients like oregano and garlic, which mimic the taste 2. Background
sensation triggered by consuming salt. To promote
salt</p>
      <sec id="sec-1-1">
        <title>In this section, we first introduce key health implica</title>
        <p>Joint Proceedings of the ACM IUI 2021 Workshops, April 13–17, 2021, tions of consuming food high in salt content. Secondly,
College Station, USA we present studies that have examined how food
prefer(eVm.aVi.lS:jaørenng)e;iAr.lbaeirng.Set@arnkoer@ceuriebs.enaorc(Ah..nSota(Ark.eB);erge); vsj010@uib.no ences can be shifted towards healthier options (i.e. digital
Christoph.Trattner@uib.no (C. Trattner) nudging), by focusing on how food is presented rather
CPWrEooUrckReshdoinpgs IhStpN:/c1e6u1r3-w-0s.o7r3g ©CCo2Em02mU1oRCnospLWyicreigonhsrtekfAostrthrtihboiusptpioanpPe4rr.0obIynctieetsrenaaduttiihononragsl.s(CUC(seCBpYEer4Um.0i)Rt.te-d WundSe.roCrrega)tive than changing what is presented. Thirdly, we show how
this work is based on earlier research in the field, and about the suggested changes at the same time [7]. We
where it makes a contribution. believe that it is possible to both make it easier for users
to select healthy recipes and increase their knowledge,
2.1. Salt in Food and Salt Replacers by calculating a wholesome salty taste score based on
research about SRs, as well as educating users about
High salt/sodium content in food is one of the fundamen- how selecting SRs can accomplish a salty taste with less
tal indirect causes of disease and death [8, 9]. Cardio- sodium.
vascular diseases can be attributed to increased blood
pressure, which is found to be responsible for 62% of 2.3. Diferences to Previous Research
strokes and 49% of coronary hearth diseases. Starting a
downward spiral, a person’s blood pressure is increased The key diferences between this research and the works
by high salt intake [8], which can often be attributed to mentioned above are the focus on the type of interface,
high levels of consumption of preprocessed food [1]. the food preferences, and the type of nudges being used</p>
        <p>The high prevalence of salt in food is also notable on- to change food preferences.
line. Trattner et al. [1] show that most recipes on the With regard to user interface design, a lot of research
world’s largest recipe website, Allrecipes.com, are rela- is devoted to recommender interfaces [3], while our
retively unhealthy. To make matters worse, in terms of search is on food search. Another key diference is the
health, most personalization algorithms tend to priori- type of preferences we consider. While previous research
tize popular, yet unhealthy items in their search results, examined food preferences in general [2], we focus on
which tend to surpass WHO and FSA guidelines for salt salty food preferences, as high salt intake is shown to be
intake. the main cause for current cardiovascular diseases [8].</p>
        <p>
          The healthiness of online recipes can be improved by Finally, compared to previous work, this study is among
swapping salt content for replacement ingredients that the first to investigate the use of taste maps and textual
mimic the taste. Salt-replacer (SR) herbs and spices can explanations to change people’s salty food preferences.
do this and have health benefits in their own right,
sometimes even lowering blood pressure [
          <xref ref-type="bibr" rid="ref2 ref28 ref30 ref35">10</xref>
          ]. Examples of
such ingredients are garlic, oregano and rosemary, which 3. Methods
can be found in various online recipes [1]. However,
personalization algorithms in search have yet to prioritize
recipes that contain SR ingredients (SR recipes) so that
users can reap their health benefits.
        </p>
        <p>This section presents the methods used and applied in
our research. In particular, we discuss our recipe dataset
sample, reveal details about the visual and textual
explanations and how we developed these and, finally, describe
the design of our online study and how this study was
carried out.</p>
        <sec id="sec-1-1-1">
          <title>2.2. Digital Food Nudges</title>
          <p>
            Besides changing what recipes are recommended, one
way to promote SR recipes is to highlight them in a choice
interface. To change the choice context without altering
what is presented can be referred to as (digital)
nudging. Cadario et al. [
            <xref ref-type="bibr" rid="ref4">11</xref>
            ] classify three types of nudges:
cognitively-oriented (e.g. educating the user about
nutritional values), afectively-oriented (e.g. afecting a user’s
feelings by putting happy faces on healthy products),
and behaviorally-oriented nudges (e.g. changing how
options are presented in a supermarket shelf). The latter is
found to be the most efective ofline. This suggests that
healthy alternatives can be promoted in a digital interface,
such as a search user interface (UI), by re-ranking recipes
based on health. In addition, accompanying recipes with
a cognitively-oriented explanation about which
ingredients can replace salt content might also “nudge” users
towards healthy options, as the health benefits of SR
ingredients are relatively unknown [12]. This might afect
healthy choices in the long term.
          </p>
          <p>A specific type of nudging is called “Boosting”. “Boosts”
promote small changes in behavior, by educating users</p>
        </sec>
        <sec id="sec-1-1-2">
          <title>3.1. Recipe Dataset</title>
          <p>
            To address our research questions, we selected main
courses from a recipe database, obtained from the recipe
website Allrecipes.com and provided by [1]. The dataset
comprised a sub-sample of 1031 recipes with detailed
information about ingredients, directions and nutritional
values. To perform our research we selected two times
six recipes corresponding to two search result sets in
our prototype, see Table 1. Six of the recipes answered a
search for “chicken” and the other six answered a search
for “pork”. Each of the search result sets had half-half
recipes with and without SR ingredients. When selecting
SR recipes we looked for SRs that appear in the
literature [
            <xref ref-type="bibr" rid="ref2 ref28 ref30 ref35">6, 13, 14, 10</xref>
            ] and ended up with recipes containing
one or more of the SR ingredients garlic, rosemary or
oregano. The search result sets were composed to reflect
the variety found in real-world food sites by covering a
wide spectrum of sodium content measured per serving.
Each search result set also mirrored the large dataset in
that some recipes contained SR ingredients and some
did not. In our case, three SR recipes and three Non-SR
recipes.
          </p>
          <p>Table 1 shows the recipes for the two search result
sets used in the online user study. For SR recipes we
calculated an SR-boosting score. For Non-SR recipes we
let the SR-boosting score be similar to the sodium score.</p>
        </sec>
        <sec id="sec-1-1-3">
          <title>3.2. Designing Salty Taste Explanations</title>
        </sec>
      </sec>
      <sec id="sec-1-2">
        <title>We developed a visual explanation of taste that we call</title>
        <p>a taste map, see Figure 1. The taste map was inspired
by other visual taste descriptions in the literature [15].
Our visual taste explanation is a pentagram with one axis
for each of the five basic tastes. For this study, we only
calculated values for the salty taste axis. Had values for
all axes been calculated, a shape would emerge to show a
complete taste profile that would enable users to look for
a variety of visual shapes when browsing search results
or recipe presentations.</p>
        <p>The taste map covered a scale from 0 to 1 on the salty
axis, with a granularity of 0.1. We anticipated that many
of our participants would expect a recipe with a mean
sodium level to be displayed with 0.5, the middle value of
our scale. The sodium content per serving in the larger
dataset was normally distributed. The mean was 0.9
grams and the 95 percentile was 2.0 grams. We therefore
made it simple by regarding the maximum sodium level
as the mean times two, which is 1.8 grams. Any serving
with 1.8 grams sodium or more would turn up as 1 on
our scale. A mean sodium level would turn up as 0.5 on
our scale. In one of the experiment conditions, the value
of the taste map was boosted when shown alongside SR
recipes. The taste map functioned as a visual salty taste
explanation for all recipes at all times in our experiment.
In the SR-boosting condition, however, the taste map had
a heightened explanatory role by showing visually that
SRs contribute to the perceived salty taste. Calculating
the contribution of salt replacers to salty taste is a subject
of food chemistry and beyond the scope of this paper. To
be able to perform our experiment, we took a pragmatic
approach and added 20% to the sodium score to calculate
an SR-boosting score for SR recipes.</p>
        <p>In addition to the visual explanation, we designed a
textual explanation in our search prototype to boost SR
recipes, as depicted on the bottom right of Figure 2. The
textual explanation had two parts: First, the headline
“Healthy ingredients enhancing salty taste”, followed by
an explanation like “Oregano and garlic joins the salt in
enriching the flavors of this recipe.”</p>
        <sec id="sec-1-2-1">
          <title>3.3. Online User Study</title>
        </sec>
      </sec>
      <sec id="sec-1-3">
        <title>We used our recipe dataset and salty taste explanations in our online user study.</title>
        <p>3.3.1. Participants
To have a diverse pool of participants, we used two
crowdsourcing platforms. We recruited a total of 200
participants: 100 on Prolific, 100 on Amazon MTurk. We only
sampled U.S. nationals, as ingredient amounts were
denoted in U.S. metrics. As is common in research, we
had a diferent required approval rate for the two
platforms [16], 90% and 98% respectively. Prolific participants
were reimbursed with 2 GBP for participation as we
assumed that our study took 14 minutes, while “MTurkers”
were compensated with 0.5 USD when we found out that
the mean completion time was much shorter (7 minutes).
The eventual sample comprised 54.8% males, with a mean
age of 37.6 years ( = 14.16).
3.3.2. Prototype</p>
      </sec>
      <sec id="sec-1-4">
        <title>The prototype had web pages for consent and questions</title>
        <p>before and after the experiment. More notably, it had
web pages for search samples (see upper part of Figure 2). Figure 2: Top: One of the two search result sets. Bottom left
A search bar prefilled with a search term was shown and right: A single participant would see this recipe in only
together with six search results. To the right of each one of the left/right presentation states. Since the recipe had
recipe title was a miniature taste map, so that users could salt-replacer ingredients, it could be presented in two states:
quickly scan the taste of each recipe in the results. The On the left with a taste map based on sodium score and on
prototype also had separate web pages to present the the right with a textual explanation and a taste map based on
full recipes that appeared in the search results (see lower SR-boosting score. Non-SR recipes could only have the state
part of Figure 2). Each page contained the recipe title, shown on the left-hand side.
an image of the meal, ingredients, cooking directions
and nutritional info, in addition to a taste map section.</p>
        <p>Figure 2 also shows side-by-side the two ways SR recipes
were presented. On the left-hand side the salty taste
value in the taste map was based on sodium score. On
the right-hand side, the salty taste value in the taste
map was boosted visually and accompanied by a textual
explanation.
levels from the taste map, the ingredients, as well as the
nutritional info section’s sodium value and percentage
of daily recommended intake.</p>
        <p>Baseline Condition. This was one of two main
conditions in the experiment. In this condition a search for
either “chicken” or “pork” was shown, the opposite term
from that in the other main condition. Search results were
3.3.3. Research Design ranked according to the recipes’ sodium score (as opposed
to SR-boosting score), displayed on the miniature taste
Recipe search results and individual presentations. maps. The participants were then guided through the
In the two following main conditions, users were first recipe presentations. Three of the six recipes contained
shown a sample search with a list of six search results SR ingredients, but participants were not given any
texcontaining a mixture of three Non-SR recipes, and three tual explanation about this, and there was no boosting
SR recipes. The search results were ordered from high of the taste map value in search results or on the recipe
to low value on the miniature taste maps. Subsequently, pages.
the participants were guided through recipe presenta- SR-Boosting Condition. This was the other main
tion pages for each search result in the list. On top of condition. A search for either “chicken” or “pork” was
each recipe, the participants were asked: “Please rate this presented, the opposite term from that in the baseline
recipe according to how it fulfills your salty food pref- condition. Search results were ranked according to the
erence on a scale from 1 to 7 (1 means very poorly and recipes’ SR-boosting score as shown in Table 1. Three
7 means very well).” Participants could glean salty taste of the search results contained SR ingredients and were</p>
        <p>Initially in the procedure, participants were asked
about characteristics including cooking experience and
healthy eating habits. They were then shown a static
page with an example of how a search in our recipe site
could look. Either the search for “chicken” or “pork”
was shown together with the corresponding recipe set
consisting of six search results. Participants were asked
to go through each recipe, read the recipe presentation,
and rate it according to how well it satisfied their salty
food preference. A second search sample showed the
remaining search term, either “chicken” or “pork”, and
the resulting recipe set. Once more, participants were
asked to go through the recipes of the search results and
rate them. Finally, participants filled out a short
questionnaire where they were asked about their attitude towards
SRs.
3.3.4. Procedure
Figure 4 shows that after initial questions the participants
were randomly assigned to four branches, ending up with
a questionnaire. There were two main conditions with
randomized order. These were paired with the two search
samples, which also had randomized order. The visual
scores in the taste maps were based on sodium scores
in the baseline condition and SR-boosting scores in the
SR-boosting condition. The latter condition also showed
a textual explanation accompanying a boosted taste map
value when a recipe had SR ingredients.
3.3.5. Measures</p>
      </sec>
      <sec id="sec-1-5">
        <title>The answers to the questions participants were asked</title>
        <p>before the experiment were used as independent
variables later in the analysis. We inquired about their age
and gender (Male, Female, Other). Then, about what
their highest completed education was: Less than high
school, High school or equivalent, Bachelor degree (e.g.
BA, BSc), Master degree, Doctorate, or Prefer not to say.
They were also asked about their cooking experience and
eating habits on a 5-point scale from “Very low / Very
unhealthy” to “Very high / Very healthy”.</p>
        <p>In the experiment we collected user preference data
used as dependent variable in the analysis. Each
participant was shown a total of 12 full recipe presentations.
For each recipe the user was asked to read the
presentation and rate the recipe according to how it fulfilled their
salty-food preference on a 7-point Likert scale from “Very
poorly” to “Very well”.</p>
        <p>The questionnaire after the experiment notably asked
a control variable Likert scale question: “Research shows
that many people can be just as satisfied if salt is reduced
a little and garlic, oregano or rosemary added. To what
extent do you think that you would be satisfied with this
in the future on a scale from 1 (to no extent) to 7 (to a
high extent)?”</p>
      </sec>
    </sec>
    <sec id="sec-2">
      <title>4. Results</title>
      <sec id="sec-2-1">
        <title>In this section we outline the main results from the online study, regarding our two research questions.</title>
        <sec id="sec-2-1-1">
          <title>4.1. RQ1: Food Preferences &amp; Salt</title>
        </sec>
        <sec id="sec-2-1-2">
          <title>Replacement Explanations</title>
        </sec>
      </sec>
      <sec id="sec-2-2">
        <title>We first examined whether user preferences for SR recipes</title>
        <p>changed due to our taste map value boost and textual
explanation (RQ1). Overall, 200 participants gave 2x
600 ratings for Non-SR recipes and 2x 600 ratings for
SR recipes across the two main conditions. Since the
boosting-explanations were only presented alongside
recipes that actually contained SR ingredients, we
performed a dependent t-test that compared the 2x 600
ratings for SR recipes. The t-test showed that ratings given
in the SR-boosting condition ( = 4.54,  = 1.77)
were significantly higher than in the baseline condition
( = 4.33,  = 1.79): (1198) = 2.08,  &lt; 0.05.</p>
        <p>It is easier to understand this result by inspecting
Figure 5. While there was no diference across conditions
for Non-SR ingredients, the rating given for SR recipes
increased around .20 on a scale from 1 to 7. This
either suggested that explanations boosted preferences for
SR recipes or that they stood out from the larger list of
recipes.
We further examined whether other recipe features and
user characteristics afected users’ food preferences with
regard to salty taste. To do so, we predicted the
rating given by users to the presented recipes, based on a
recipe’s taste value, a user’s self-reported health with
regard to her eating habits, the SR-boosting condition,
cooking experience and a user’s attitude towards SR
ingredients. Table 2 describes the two random efects
models. Model 1 shows that recipes for which a higher taste
map value is reported, whether based on sodium score or
SR-boosting score, are also more likely to receive a higher
rating:  = 1.34,  &lt; 0.001. This confirmed our
expectations that a recipe’s salty taste is an important predictor
of expected food enjoyment and food preferences.</p>
        <p>Table 2, Model 2 expands our baseline model by adding
user characteristics, as well as by controlling for our
SRboosting condition. We again observed a positive relation
between the presented taste map value and the given
rating ( = 2.68,  &lt; 0.001), further confirming our
expectations. In addition, Table 2 shows that users with
self-reported health were more likely to give a higher
rating:  = .46,  &lt; 0.01, which suggested that users
who perceived themselves as having a healthy lifestyle
still preferred foods that contained higher amounts of
salt. However, we also observed an interaction efect
between the taste map value and self-reported health,
which was understood best by inspecting Figure 6. While
both higher levels of self-reported health and a recipe’s
taste map value positively afected the rating given, the
diferences in slopes suggested that the increase was
stronger for users with lower self-reported health.</p>
        <p>Table 2 also reports on other user characteristics. We
found no relation between a user’s cooking experience
and the given rating ( &gt; 0.05), nor did we observe an
2 includes more user characteristics and the efects due to
the SR-boosting condition. *
5. Summary &amp; Future Work
• We have examined to what extent food
preferences change due to visual and textual
explanations on salty taste. We have found that SR recipes
can achieve a higher satisfaction of salty food
preferences when boosted in the search interface.
• We have also examined to what extent other recipe
and user characteristics can afect salty food
preferences. Recipes’ salty taste appears to be an
important predictor of expected food enjoyment,
since recipes with a high displayed salty taste
value received the highest ratings for fulfilling
salty food preferences.
• Users with a high level of self-reported health and
those with a positive attitude towards SRs
provided higher ratings across all recipes, indicating
a higher overall expected enjoyment of food.
• We have found evidence that participants with
low levels of self-reported health can benefit the
most from SR explanations, since they had the
largest increase in given ratings.</p>
        <p>A number of limitations have to be noted. Due to the
novelty of the research domain, our findings have to be
interpreted with some caution. Hence, this is one of the
ifrst studies on SR ingredients and salty food preferences
in a search interface. First of all, there were only three SR
ingredients available in our dataset sub-sample, namely
garlic, oregano and rosemary. Also, we conducted our
study on a very limited number of recipes. A larger study
is obviously needed that captures a bigger variety of
recipes and SR ingredients.</p>
      </sec>
      <sec id="sec-2-3">
        <title>The study at hand investigated only short-term behavioral change. A longer-term (weeks or months) experiment is needed to justify whether these changes in behavior can be cemented [13].</title>
        <p>Furthermore, we did not personalize the search results
or provide results based on specific salty food preferences
of users. As a first efort, we concentrated on studying the
overall efect of boosting SR recipes for the participant
population, regardless of initial salty food preferences of
individuals. Further research is needed to also understand
the efect of personalization [4].</p>
      </sec>
      <sec id="sec-2-4">
        <title>Future research should look into other axes of the</title>
        <p>goals/dietary restrictions. Sweetness is, for example,
another interesting axis that may be worthwhile to explore
further, as high sugar intake also increases health risks.</p>
      </sec>
      <sec id="sec-2-5">
        <title>Finally, more research is required to further examine how to boost healthier recipes in search interfaces by means of novel interface interventions, without sacrificing user satisfaction [1].</title>
        <p>that contained such SR ingredients, we observed no inter- taste map as presented in this paper and especially user</p>
      </sec>
      <sec id="sec-2-6">
        <title>This research is in parts funded by MediaFutures partners</title>
        <p>and the Research Council of Norway (grant numbers
309339 and 310468).</p>
      </sec>
    </sec>
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