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<article xmlns:xlink="http://www.w3.org/1999/xlink">
  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Extreme Tagging: Emergent Semantics through the Tagging of Tags</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Vlad Tanasescu</string-name>
          <email>v.tanasescu@open.ac.uk</email>
          <email>vladtn@gmail.com</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Olga Streibel</string-name>
          <email>ostreibel@gmail.com</email>
          <email>streibel@inf.fu-berlin.de</email>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Knowledge Media Institute, The Open University</institution>
          ,
          <addr-line>Walton Hall, Milton Keynes, MK7 6AA</addr-line>
          ,
          <country country="UK">UK</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Netzbasierte Informationssysteme, Freie Universität Berlin</institution>
          ,
          <addr-line>14195 Berlin</addr-line>
          ,
          <country country="DE">Germany</country>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2007</year>
      </pub-date>
      <fpage>84</fpage>
      <lpage>94</lpage>
      <abstract>
        <p>While the Semantic Web requires a large amount of structured knowledge (triples) to allow machine reasoning, the acquisition of this knowledge still represents an open issue. Indeed, expressing expert knowledge in a given formalism is a tedious process. Less structured annotations such as tagging have, however, proved immensely popular, whilst existing unstructured or semi-structured collaborative knowledge bases such as Wikipedia have proven to be useful and scalable. Both processes are often regulated through social mechanisms such as wiki-like operations, recommendations, ratings, and collaborative games. To promote collaborative tagging as a means to acquire unstructured as well as structured knowledge we introduce the notion of Extreme Tagging, which describes systems which allow the tagging of resources, as well as of tags themselves and their relations. We provide a formal description of extreme tagging followed by examples and highlight the necessity of regulatory processes which can be applied to it. We also present a prototype implementation.</p>
      </abstract>
      <kwd-group>
        <kwd>semantic web</kwd>
        <kwd>web2</kwd>
        <kwd>0</kwd>
        <kwd>tagging</kwd>
        <kwd>emergent semantics</kwd>
        <kwd>meaning</kwd>
        <kwd>semantic associations</kwd>
        <kwd>knowledge paths</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>
        The process of building “a new brain for humankind” [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ] as foreseen by semantic web
research appears to be a slow one. Indeed, the semantic web contributed to the
success of the notion of ontology, “a logical theory accounting for the intended meaning
of a formal vocabulary, i.e. its ontological commitment to a particular
conceptualisation of the world” [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ], but, possibly due to lack of software support [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ], ontologies are
difficult to build, even at the community level. Moreover, the final aim of the
semantic web – data integration through ontology matching – is still a research question as it
can be automated only in simple cases. Indeed, although there are already a large
number of RDF files on the web, whether manually or automatically generated, only
about 25 000 documents [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ] representing semantic models, i.e. ontologies, are
available online. This should not be the case, as ontologies should be easy to produce by
each community, then shared in order to be aligned with others using the stack of
specifications and languages – the semantic web “layer cake” [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ] – designed to
support this task [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ].
      </p>
      <p>
        In practice however, building and matching ontologies, appears to be an expert
task, and difficulties related to knowledge acquisition, experienced decades ago in the
artificial intelligence community, resurface. Moreover, while ontologies seem well
suited to the description of scientific domains such as medicine and biology which are
already semi-formal and organized by categories and part-of relationships, some
communities such as geospatial scientists only accept with scepticism the exclusive
usage of ontologies to describe their domains [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ]. Arguments in favour of using
alternative knowledge representation models include, amongst other, the inadequacy of
category based reasoning to represent reality [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ], the absence of grounding of
symbolic systems [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ], the need of different representations of the same entity according to
the context [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ], as well as the difficulty to represent psychological concepts such as
affordances in a hierarchical way [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ]. Indeed, we are still waiting for ontologies to
be flexible enough to match the representational complexity of the human mind.
      </p>
      <p>
        In the meantime, so called Web2.0 applications, by motivating users to contribute
information, introducing fine tuned social regulation mechanism, as well as providing
friendly user interfaces, have been experiencing both phenomenal growth and
success. With the advent of Web2.0 the usage of unstructured annotations such as
tagging, spread widely. Although the relation of tagging and social interaction has not, to
our knowledge, been investigated in the literature, it seems to be the only way to
allow users to describe their own content, since the system cannot determine in advance
what this content will be. Collaborative tagging systems, by renouncing the use of
predefined vocabularies, provide a simple way for users to give their own meaning to
their own content [
        <xref ref-type="bibr" rid="ref12">12</xref>
        ].
      </p>
      <p>Therefore, while current research is still trying to alleviate problems related to the
practical use of ontologies, the semantic web may benefit from techniques used by
Web2.0 applications. We believe that for the semantic web to expand faster, new
semantic acquisition approaches, distinct from the centralized ontology development by
experts, need to be explored. We also believe that any successful solution will use the
social lever which raised the Web and Web2.0 to that level of popularity and usage.</p>
      <p>Therefore, we introduce the notion of Extreme Tagging Systems (ETS), as an
extension of collaborative tagging systems allowing the collaborative construction of
knowledge bases. An ETS offers a superset of the possibilities of collaborative
tagging systems in that they allow to collaboratively tag the tags themselves, as well as
relations between tags. Unlike previous research on emergent semantics of
collaborative tagging systems, ETS are not destined to exclusively produce hierarchical
ontologies but strive to allow the expression and retrieval of multiple nuances of
meaning, or semantic associations. The production of relevant semantic associations can
then be automatically controlled through social network regulation mechanisms.</p>
      <p>We first describe collaborative tagging systems. Then show the modifications
introduced by extreme tagging systems, providing a formal definition. Accordingly, we
explain our prototype implementation, and, before concluding, give some examples of
regulation mechanisms that should be applied to the system.</p>
      <p>The final hypergraph formed by a collaborative tagging system is defined as G
with:</p>
      <p>A</p>
      <p>U R</p>
      <p>T .</p>
      <p>G</p>
    </sec>
    <sec id="sec-2">
      <title>V , E with vertices V</title>
      <p>U
R</p>
      <sec id="sec-2-1">
        <title>The Semantics of Collaborative Tagging Systems</title>
        <p>
          Collaborative tagging systems (CTS) support multiple users in the activity of tagging,
which is marking content for future navigation, filtering or search [
          <xref ref-type="bibr" rid="ref13">13</xref>
          ]. As there is no
prior agreed structure or shared vocabulary CTS users need neither prior knowledge
nor specific skills to use the system [
          <xref ref-type="bibr" rid="ref14">14</xref>
          ]. We prefer to avoid the term folksonomy
[
          <xref ref-type="bibr" rid="ref15">15</xref>
          ], not only because it is ambiguous (as stated in [
          <xref ref-type="bibr" rid="ref13">13</xref>
          ]), but also because of the
relation to taxonomy, which seems to us unjustified in that context.
        </p>
        <p>
          Tagging systems can be represented as hypergraphs [
          <xref ref-type="bibr" rid="ref16">16</xref>
          ] where the set of vertices
is partitioned into sets:
        </p>
        <p>U
{u1,. . ., u k }, R
{r1, ... , rm} , and T
{t1, . . . , tl} .</p>
        <p>
          Collaborative tagging systems have proved extremely popular. Their strengths
consist in generating serendipity while browsing – the fact of being able to retrieve what
others have tagged in a similar way, e.g. one can retrieve everything that has been
annotated using the tag “ant” –, as well as the elaboration of desire lines – a non
constrained reflection of the user’s vocabulary – through a dataset [
          <xref ref-type="bibr" rid="ref12">12</xref>
          ] (e.g. I can use the
English tag “ant” or the French “fourmi” indifferently, without being constrained by
the system). However, when compared to more formal descriptions of domains, CTS
are criticized for their ambiguity (an “ant” tag may be found for a resource related to
“Actor Network Theory”, the “Apache Ant project”, or a representation of the insect),
the dealing with multiple words constituting a single tag (“semantic web”,
“semanticweb” or “semantic-web” for example) or synonymy (“mac” “macintosh”, and
“apple”). These issues have leaded some to colloquially describe tagging systems as “a
mess”.
        </p>
        <p>
          To go toward “less mess”, approaches have been proposed to find groups of related
tags by using tag co-occurrence for given resources [
          <xref ref-type="bibr" rid="ref17">17</xref>
          ][
          <xref ref-type="bibr" rid="ref18">18</xref>
          ][
          <xref ref-type="bibr" rid="ref19">19</xref>
          ]. Moreover, most
websites using collaborative tagging systems already present tag clouds – a
representation of a resource’s annotations where each tag is visually weighted by his number
of occurrences –, or allow presentation by tag clusters – several tags are grouped
under an appellation – and often offer tag recommendations – tags are suggested
according to previous annotations.
        </p>
        <p>
          Furthermore, some semantic web oriented approaches attempt to extract ontologies
from collaborative tagging systems. In [
          <xref ref-type="bibr" rid="ref16">16</xref>
          ] the author maps tags onto concepts and
resources to instances and applies network analysis techniques to cluster them. [
          <xref ref-type="bibr" rid="ref20">20</xref>
          ]
presents an ontology for tags which would allow them to be shared and exchanged
be(1)
(2)
(3)
tween systems, while in [
          <xref ref-type="bibr" rid="ref21">21</xref>
          ] the authors mine association rules between tagged
resources to recommend tags, users, or resources, discovering supertag relations as well
as resource communities. In [
          <xref ref-type="bibr" rid="ref22">22</xref>
          ] the authors deduce clusters and relations between
tags by relating them to background knowledge obtained through ontology searches
while [
          <xref ref-type="bibr" rid="ref14">14</xref>
          ] presents an experiment to automate the previous method.
        </p>
        <p>
          Ultimately, ontologies and tagging systems are both symbolic frameworks, and as
such they are subject to the criticism of the lack of a retrievable grounding. Indeed, in
both cases by using symbols (in a given language), the expressed concept, or
signified, remains in people's minds, and the resulting symbol networks may appear –
especially to a machine – as “free floating island[s] of reeds [with] no anchor in reality”
[
          <xref ref-type="bibr" rid="ref9">9</xref>
          ]. However, CTS usually tag existing resources, i.e. specifying the referent, or
ground, that symbols denote, without indicating the details of this denotation, as
opposed to ontologies which first have to describe a domain before adding instances,
and limit the grounding to a few pre-existing relations, i.e. the ones defined in the
ontology (e.g. “part-of”) plus the one assumed by the model (e.g. “is-a”, “subclass-of”,
etc). Extreme tagging, by allowing the tagging of tags as resources as well as the
specification of the relations between tags, is an attempt to push symbolic annotation
frameworks to an extreme in order to see what the grounding problem becomes when
any relation can be symbolically described at an arbitrary level of granularity.
3
        </p>
      </sec>
      <sec id="sec-2-2">
        <title>Extreme Tagging Systems</title>
        <p>An Extreme Tagging System (or ETS) offers a superset of the possibilities of
collaborative tagging systems in that it allows to collaboratively tag the tags themselves, as
well as relations between them. For example, a media resource representing the
closeup of a car may be tagged with “car”, “wheels” and “travel”. The tag “wheels” itself
may then be tagged (possibly by a different user) with “car” and “wheel”, and the tag
“car” itself could further be tagged with “vehicle” (cf. Figure 1)1.
1 Picture from Flickr user Anjuli: http://www.flickr.com/photos/49502989227@N01/56641591/</p>
        <p>The tagging of tags is justified by the fact that a tag can have different meanings in
different contexts: tagging the tags and the relations between them is used to
disambiguate these contexts. For example the tag “tank” on the Flickr photo sharing
service2 is used to tag military vehicles3, fish tanks4 as well as a person5. Tag tagging
allows a user to explain the meaning of her or his annotations. It also reveals the
multiciplicity of meanings: by tagging “tank” with “fish” and “vehicle”, the
ambiguity becomes apparent and users can then decide to filter accordingly.</p>
        <p>The operation of tagging introduces a relation which is not only functional
(something has been tagged by somebody) but also a meaningful (for some reason,
excluding spam, somebody tagged something with this particular tag). Indeed tagging a
picture with “wheels” may relate to what the picture depicts, and a tag “travel” may
relate to the origin of the picture. However, the meaning of the relation is not made
explicit by the user at the moment of tagging: we believe that not having to think
precisely to the relation and verbalise it as one would do in an ontology results in a
smaller cognitive load for the user and is part of the appeal of tagging. In extreme
tagging however, this relation itself can be tagged, later on, by any user. The
operation of tagging relations between tags can naturally be expressed by triples, for
example, if “_” represents the implicit relation introduced by the tagging operation itself,
while “…” is used to represent any tag, relations can be: (resource, {_}, “wheels”),
(resource, {_}, “travel”), (resource, {_}, ...), (resource, {“shows”}, “wheels”),
(resource, {“represents”}, “wheels”), (resource, {...}, “wheels”) or (resource,
{“takenduring”}, “travel”), etc. (cf. Figure 2)</p>
        <p>
          Allowing users to tag the tags and the relations between them leads to the
generation of Semantic Associations. Semantic Associations are chains of relations between
one tag to another, or, in graph theoretic terms, a labelled path between two nodes.
According to the definitions of [
          <xref ref-type="bibr" rid="ref23">23</xref>
          ] and [
          <xref ref-type="bibr" rid="ref24">24</xref>
          ], two entities are semantically associated
        </p>
        <sec id="sec-2-2-1">
          <title>2 Flickr, http://www.flickr.com/ 3 e.g. http://www.flickr.com/photos/barryslemmings/tags/tank/ 4 e.g. http://www.flickr.com/photos/towert7/tags/tank/ 5 http://www.flickr.com/photos/50836387@N00/tags/tank/</title>
          <p>if they are semantically connected, i.e. there exist a path of relations between them, or
semantically similar, i.e. two entities are similar if a path from the first one to another
is similar to the path from the second one to another. We also call semantic
annotations knowledge paths, as in this context they represent a crystallisation of the users’
knowledge. We consider that the tagging relation itself, even if implicit, qualifies as a
relation in a knowledge path, while we consider that the notion of semantic similarity
can be extended from subclass/superclass relations only to any similarity measure.
Collaboratively tagging resources, tags and relations leads to serendipitous discovery
of associations between resources and/or tags. An example path between “wheel” and
“vehicle” for example would be, expressed as a list of triples &lt;“wheel”, “vehicle”&gt; =
[(“wheel”, {“singular-of”}, “wheels”), (“wheels”, {_}, “car”), (“car”, {“is-a”},
“vehicle”)].</p>
          <p>The ETS model is defined as a collaborative tagging system with semantic
associations. Therefore ETS are extensions of the formal model for collaborative tagging
systems, defined as follows:</p>
          <p>U ,T , A, D , where A</p>
          <p>U T</p>
          <p>T and D</p>
          <p>U T T</p>
          <p>T .</p>
          <p>We do not distinguish between the set of resources/entities T and the set of tags: all
elements of T are entities, which can be “tags” or “resources”. Indeed the mapping
description of each entity by a unique identifier – in practice, a URI – makes the
distinction superfluous. A is the set of assignments, as in traditional CTS while D
represents directional annotations of relations between entities (tags or resources).
According to this definition an ETS becomes a hypergraph:</p>
          <p>G
E</p>
        </sec>
      </sec>
    </sec>
    <sec id="sec-3">
      <title>V , E , with vertices V</title>
      <p>U</p>
      <p>The distinction between A and D reflects the distinction between implicit and
explicit relations. An implicit relation occurs when an entity has been tagged while an
explicit one appears if the relation between two entities has itself been tagged. A
knowledge path is a path consisting of explicit or implicit relations between entities.</p>
      <p>
        As relations between tags constitute triples, the link to RDF becomes obvious.
Indeed ETS have the same goals as those sometime advocated by RDF proponents, “to
allow anyone to say anything about anything” [
        <xref ref-type="bibr" rid="ref25">25</xref>
        ]. However, if ETS triples can be
represented as RDF, extreme tagging introduces novelties. Indeed, RDF resources
acquire their unique identity through the use of namespaces which contributes to
slowing the process of knowledge acquisition as pre-existent knowledge about entities is
needed. For example in the context of fish tanks the entity “http://fish.com/#tank” is
needed, instead of “http://military.org/#tank”. In ETS however, a tag is tagged by all
its meanings, and disambiguation occurs during the query process, not at the tag
description level, i.e. “tank” is only one tag, with a unique URI. If it is tagged as
container and as a weapon, disambiguation will occur during knowledge path elicitation,
as the knowledge path leading from “tank” to “fish” or “sea” will only use one of the
meanings.
      </p>
      <sec id="sec-3-1">
        <title>Tagopedia: an Extreme Tagging System</title>
        <p>Tagopedia6 is a prototype ETS built on top of the Facebook platform. Facebook is a
social network web application providing a developer framework allowing the
creation of applications which interact with core host features such as profile management
and login. As any collaborative tagging system Tagopedia allows to tag resources,
represented by URIs (cf. Figure 3).</p>
        <p>When clicking on a tag however, the user is asked to tag the chosen relation or to
enforce an already existing relation by selecting it (cf. Figure 4). The application then
moves to the target tag, showing the linked tags and resources and allowing to define
new relations. The user may also choose not to tag the relation and directly reach the
target, keeping it implicit.
6 Available at http://apps.facebook.com/tagopedia/ (a Facebook account is required). The name
Tagopedia, proposed independently by the authors, has already been proposed in 2005 by
Russell Beattie in a blog post, for a related application
(http://www.russellbeattie.com/notebook/1008277.html).
(grail, {topic-of}, “http://www.imdb.com/title/tt0071853/”),
(“http://www.imdb.com/title/tt0071853/”, {has-title}, “Monty Python
and the Holy Grail”),
(“Monty Python and the Holy Grail”, {directed-by}, “Terry Gilliam”)]
sa2:
[(“John Boorman”, {is-a}, film-director), (film-director, {includes},
“Terry Gilliam”)]
sa3:
[(“John Boorman”, {is}, British), (British, {nationality-of}, “Terry Gilliam”)]
5</p>
      </sec>
      <sec id="sec-3-2">
        <title>Emergent Semantics</title>
        <p>In ETS, semantics are related to the users’ activity and input. The operations involved
in a user’s activity can be classified as: annotation, navigation and control. At each
level there is a need for incitation, a means to motivate the user to use the system. As
a result of these three operations, tags are created and annotated collaboratively and
unconstrained semantics emerge (cf. Figure 5). In this section, we describe each
activity in turn as well as the corresponding motivation mechanism:</p>
        <p>Through annotation users are given the opportunity to create their personal
knowledge base. Indeed, instead of tagging resources at their hosting websites, building
unrelated islands of tags, they can relate all their resources with their own meaning.
Moreover, they can access, for the same resource, tags from other users, and decide to
explore their meaning by navigating to them.</p>
        <p>Through navigation, users build or enforce semantic associations. Indeed, by
exploring a tag which tags a tag, either the user is looking for an explanation of this tag,
or she already knows the relation. We assume that she knows the relation if a) she
tagged it before, or b) she chooses to tag it when asked to do so. As previously
mentioned, navigation does not happen between a tag and another tag without presenting
the relation, which the user can choose to tag or not. The motivation of this additional
step is to constrain the meanings obtained. Paths which have been explored and
validated, are recorded and displayed the next time a request is made to find the paths
from one node to another.</p>
        <p>Finally control mechanisms are necessary in order for the system to evolve, some
of these control mechanisms can be:
1) total control over ones annotations: the annotations added by a user can be
modified or deleted by her.
2) appreciation and depreciation of tags: a user can rank a tag (+ or – only). If
the total ranking goes below a given threshold, the tag becomes “private” and
does not appear in public searches any more. A similar method is already used
by commercial websites7.
3) questions to author: Facebook, just as other social networks provides the
notion of “friends”, or “contacts”, i.e. users which acknowledged a mutual
relationship. If a user does not understand a tagging made by one of her related
users a quick means is provided to send him or her a message to ask for an
explanation, i.e. the tagging of this particular relation. The requester is notified
as soon as the explanation has been given.</p>
        <p>It is assumed that each user is interested in sharing his or her vision of the world
and in discovering other ways of perceiving it. To the first interest corresponds the
annotation activity as well as some control activities number 1) and 2). As a further
incitation annotating increases the user’s ranking, in a similar way as internet forums
display titles according to the number of posts (often quite imaginative, for example
using a graduated scale going from rookie, to half-god or absolute guru). In parallel,
an increase in status can be achieved through navigation only, in a similar manner to
some multiplayer computer games which increase the avatar’s status by providing
titles according to the percentage of the virtual map explored. Indeed, These two ways
of using the system, annotating and creating, combine when a navigator – i.e. a user
who mostly navigates the system, comparable to a Wikipedia reader rather than to an
editor – earns creation points by completing paths and creators earn more points if the
paths they created are navigated (i.e. if they make sense). Further incitation may
involve visualisation of the number of elements created, as well as graph presentation
of the paths explored.
6</p>
      </sec>
      <sec id="sec-3-3">
        <title>Conclusion and Future Work</title>
        <p>The benefits of pushing tagging to an extreme are the ease with which knowledge is
acquired, as well as the comprehensiveness of the resulting KB. Possible caveats,
which we believe can be solved by collaborative means, include the difficulty to
assess the relevance of the resulting knowledge in a given context. Tagopedia is a first
prototype of an Extreme Tagging System and we are waiting to obtain a larger
knowledge base to attempt a serious evaluation. However, we used the prototype in a
limited environment composed of 5 users, and, from the amount of serendipitous
meaning collected, were already convinced of the interest of the system. We are
planning to release it to the Facebook community in the following months and explore the</p>
        <sec id="sec-3-3-1">
          <title>7 e.g. Spockcom, http://www.spock.com/.</title>
          <p>aforementioned control mechanisms through it. We are also working on an RDF
export mechanism as well as on the integration of a SPARQL query engine. We also
plan to import large amounts of tags from Wikipedia and other websites, using links
inside the pages or other structured information in order to populate the knowledge
base.</p>
          <p>Acknowledgments. The authors are grateful to the anonymous reviewers for their
precious comments. They would also like to thank Yiwen Wang, Kaixuan Wang and
Fadi Badra, who contributed ideas and energy in the early stages of this project.
Further thanks are extended to Sean Bechhofer, Enrico Motta, and John Domingue, who
contributed, during SSSW07 and later on, to the success of this enterprise, and to
Lyndon Nixon for proofreading this paper.</p>
        </sec>
      </sec>
    </sec>
  </body>
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