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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Towards a More Informed Multimodal Travel Shopping</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Mario Scrocca</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Marco Comerio</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Damiano Scandolari</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Irene Celino</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Cefriel</institution>
          ,
          <addr-line>Milan</addr-line>
          ,
          <country country="IT">Italy</country>
        </aff>
      </contrib-group>
      <abstract>
        <p>Current travel planning applications provide only a limited support to users for an informed selection of travel solutions. The categorization of travel o ers contributes to solve this limitation complementing basic information and creating awareness on the selection. This paper reports the work done for the conceptualization of o er categories and proposes a solution for enabling their usage in multimodal travel shopping.</p>
      </abstract>
      <kwd-group>
        <kwd>Travel Planning</kwd>
        <kwd>Travel Shopping</kwd>
        <kwd>O er Categories</kwd>
        <kwd>Multimodal Transportation</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>Introduction</title>
      <p>departure/arrival and additional search options. The PA sends the generated
mobility request to the Travel Solution Aggregator (TSA) that is responsible for
providing a set of travel solutions by invoking multiple Travel Experts (TE). Each
TE, managed by a TSP or by an intermediary selling TSP solutions, may return
zero, one or more itinerary o er items, each de ned as the relation between three
concepts: a travel episode (i.e., the segment of the itinerary supported by the
TSP), the product, and the passenger(s) involved. After receiving these itinerary
o er items from the di erent TEs, the TSA composes them in a set of travel
solutions that are then displayed on the user's PA in the form of trips and o ers.
Trips de ned by the TSA are bound to one or more related o ers (e.g., rst class
and economy o ers for the same trip). The described ow can be enhanced by an
additional component de ned in Ride2Rail, the O er Categorizer : an external
service used by the TSA to determine the o er categories associated with each
o er before sending them to the PA.</p>
      <p>On the basis of the presented data model, the proposed conceptualization
aims at improving the user awareness in choosing among heterogeneous travel
solutions by de ning a shared semantic for their categorization. The next
sections describe the analysis of the state-of-the-art on the de nition of o er
categories, the conceptualization and the catalogue produced by Ride2Rail, the nal
remarks and the next steps.
2</p>
    </sec>
    <sec id="sec-2">
      <title>Analysis of the State-of-the-art on O er Categories</title>
      <p>
        From the analysis of the state-of-the-art, the following patterns to support the
Ride2Rail conceptualization of o er categories emerge:
{ Types of Variables: contributions (e.g., [
        <xref ref-type="bibr" rid="ref10 ref2">2,10</xref>
        ]) dealing with the identi
cation of the types of variables that can be used to describe a multimodal
travel o er;
{ Actual Variables: contributions (e.g., [
        <xref ref-type="bibr" rid="ref10 ref2 ref5 ref6 ref7 ref8 ref9">2,10,5,6,7,9,8</xref>
        ]) dealing with the
identi cation of actual variables describing a multimodal travel o er that
can be used to de ne o er categories;
{ Multiple Variables: contributions (e.g., [
        <xref ref-type="bibr" rid="ref6 ref8 ref9">6,9,8</xref>
        ]) dealing with the identi
cation of multiple variables that can be used to de ne o er categories
considering di erent characteristics of a travel o er.
      </p>
      <p>
        Integrating the models proposed in [
        <xref ref-type="bibr" rid="ref10 ref2">2,10</xref>
        ], it is possible to identify the
following macro-areas to partition variables describing a multimodal travel o er:
{ Instrumental: variables related to the measurable characteristics of the
travel solution (cost, time, etc. . . );
{ Perception: variables related to the users' perception while travelling
(comfort, safety, etc. . . );
{ Symbolic: variables related to the personal value attributed by a user to a
speci c travel solution (prestige, status, etc. . . ).
      </p>
      <p>The performed analysis of the state-of-the-art highlighted a set of actual
variables, belonging to the identi ed macro-areas. However, while
instrumental variables are objective and easily measurable, the same does not hold true
for perception and symbolic variables. The di culty of obtaining an
unambiguous de nition of the concepts makes these factors harder to be appropriately
de ned. Nevertheless, an objective quanti cation of perception variables could
be evaluated through feedback collected from an adequate statistical sample of
users, e.g., measuring the feeling of personal safety or the level of comfort.
Symbolic variables are more subjective and, for this reason, cannot be considered to
objectively characterize o ers. Therefore, instrumental and perception variables
represent potential determinant factors for an o er category, i.e., the variables
that can be used to determine the membership of an o er to an o er category.</p>
      <p>
        From the analysed state-of-the-art, we selected a list of actual variables
describing an o er that can be used as determinant factors of low-level o er
categories, i.e., classes that can be easily associated with an o er given its objective
characteristics. It is important to notice that an o er category should be assigned
relatively to the set of o ers provided for a mobility request. For example, the
total travel time variable is the determinant factor for a low-level o er category
that minimizes the total travel time and identi es the quickest travel solution
among the ones available. The complete list of low-level O er Categories
identied and the related determinant factors is reported in [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ].
      </p>
      <p>
        The assignment of speci c categories identi ed in the state-of-the-art
analysis, like comfortable or environmentally sustainable is not straightforward and
not possible using a single variable describing an o er. For this reason,
contributions from [
        <xref ref-type="bibr" rid="ref6 ref8 ref9">6,9,8</xref>
        ] are extremely valuable to de ne o er categories determined
by multiple variables.
      </p>
      <p>
        The identi ed patterns have been used to support the conceptualization of
the term o er category, while the preliminary analysis of variables and
lowlevel o er categories have been used to de ne a rst catalogue of concrete o er
categories for multimodal travel o ers (brie y described in Section 3 and fully
reported in [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ]).
      </p>
    </sec>
    <sec id="sec-3">
      <title>Conceptualisation of O er Categories</title>
      <p>In this section, we report the conceptualization of the O er Category term and
its related concepts.</p>
      <p>
        { O er Feature: An o er is described by a set of objective variables (such as
transportation mode, level of CO2 emissions, cost, etc.). The values assigned
to the objective variables for a speci c o er identify its o er features. For
example, &lt;transportation mode=train&gt; can be a feature of an o er. An
o er feature can be computed considering data provided by the TSP (e.g.,
the price), and/or additional data, such as information related to the trip(s)
associated with the o er in a travel solution (e.g., length in km), or to the
vehicle used in the o er (e.g., CO2 emissions).
{ O er Category: it identi es a set of o ers having speci c shared
characteristics. An o er is assigned to a given o er category considering a set of
o er features, namely the determinant factors for that o er category. The
membership of an o er to a given o er category is de ned by a Category
Score (CS) in the range of [
        <xref ref-type="bibr" rid="ref1">0,1</xref>
        ], where 0 means \no membership", and 1
indicates \full membership".
{ O er Categorizer: a component o ering a service that implements a set
of functions to compute the CS of an o er with respect to a set of given o er
categories. Di erent o er categorizers can be created with di erent
characteristics, e.g., adopting di erent strategies, and/or external data sources to
compute the o er features, or implementing di erent algorithms to compute
the CS.
      </p>
      <p>A rst catalogue of o er categories has been extracted from the
state-ofthe-art analysis and subsequently framed considering the provided de nitions.
The completeness of the catalogue and the interest in each proposed category
have been tested though a survey lled by 609 European travelers3. Rather than
computing an exhaustive list of all the possible o er categories, the goal of this
catalogue is to elicit the ones that resulted from the survey as the most relevant
to provide a comprehensive clusterization of travel solutions obtained in response
to a mobility request. In the following, we report the nal Ride2Rail catalogue
of o er categories describing the most relevant determinant factors for each of
them. The o er categories are ranked according to the relevance attributed by the
respondents of the survey. New o er categories, elaborated thanks to suggestions
collected though the survey (i.e., Panoramic and Healthy ), are mentioned at the
end of the list since we cannot provide an estimation of the relative relevance
for the travellers.</p>
      <p>
        { QUICK: The quick category measures how convenient and e cient the
solution is in terms of time-related issues, considering the total travel time,
the waiting time between legs and the number of stops required. If the
solution includes a segment on-road (e.g., bus/car) and real-time data on tra c
congestion is available, it can be taken into account.
3 The complete description of the survey and its results are available in [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ]
{ RELIABLE: The reliable category concerns the likelihood of delays, tra c
congestion, breakdowns or last-minute changes that could a ect the travel
time and comfort of the trip. Some solutions are inherently variable (e.g.,
tra c delays when crossing a city at rush hour), while other solutions might
o er a small window to change the mean of transport that could cause
massive idle times. For this reason, the frequency of the service for involved
solutions should be taken into account.
{ CHEAP: The cheap category concerns the total price of a trip, the
possibility of sharing part of it with others and the ease of payment, giving
additional value to solutions that o er an integrated fare system and do not
require the user to purchase di erent tickets from di erent platforms.
{ COMFORTABLE: The comfortable category concerns objective factors,
such as the number of interchanges required or the possibility of having a
comfortable seat, but also covers a set of other elements evaluated through
users' feedback. Relevant factors are the cleanliness of the stations and
vehicles used, and the feeling of personal safety.
{ DOOR-TO-DOOR: The door-to-door category is associated with o ers
that cover the rst and the last mile of the mobility request. It is measured
by the amount of walking or driving distance the user has to cover.
{ ENVIRONMENTALLY FRIENDLY: The environmentally friendly
category covers the green aspects of the trip, taking into account the amount of
CO2 emissions measured per kilometre/traveller for each mean of transport
included in the o er, and factoring in relevant data such as the distance
covered and the number of passengers. If available, additional determinant
factors can be considered, e.g., the energy consumption, the NOx emissions
and the carbon footprint.
{ SHORT: The short category focuses on minimizing the distance covered.
{ MULTITASKING: The multitasking category concerns the extent to which
the user can perform other tasks while travelling. These activities can regard
productivity (personal or work), tness, or enjoyment. It takes into account
the amount of space available, the presence of business areas, internet
connection and/or plugs. Lastly, the level of privacy might also in uence the
extent to which a person can work and could be considered as a determinant
factor for this category.
{ SOCIAL: The social category concerns the maximization of the number of
people the user will share the trip with and the possibility to socialize based
on the context and means used. Moreover, it takes into account solutions
that contribute to social causes or involve volunteering or charity activities
(e.g., donations).
{ PANORAMIC: The panoramic category promotes solutions passing through
beautiful landscapes (like a particular village or a forest) or historical sites.
This category also takes into account the usual sightseeing itineraries for
tourists to promote solutions passing near monuments or other interesting
spots.
{ HEALTHY: The healthy category concerns the involvement of walking
and/or cycling in an o er.
      </p>
    </sec>
    <sec id="sec-4">
      <title>Conclusions and Next Steps</title>
      <p>The state-of-the-art analysis has supported the identi cation of a set of
patterns considered for the conceptualization of the term O er Category: (i) the
assignment of an o er to a given category should consider the speci c values
assumed by each variable that describes the o er and the associated trip; (ii)
o er categories should be assigned considering a set of objective variables of the
o er and should not be conditioned by the characteristics and preferences of a
speci c user; (iii) o er categories can be de ned considering multiple variables
of the o er. The described conceptualization and the provided catalogue of o er
categories is guiding the next step of the Ride2Rail project: the implementation
of an o er categorizer component and its testing in four demo sites.</p>
      <p>As future work, the de nition of a vocabulary (thesaurus and/or ontology)
for o er categories based on the proposed conceptualization would support the
provision of enriched interoperable descriptions of travel solutions.
Acknowledgments
The presented research was supported by the RIDE2RAIL project (Grant
Agreement 881825), co-funded by the European Commission under the Horizon 2020
Framework Programme.</p>
    </sec>
  </body>
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