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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Beyond Incentives and Sanctions - Extending the Portfolio of IS Coordination by Systematic Design of Informal Interventions</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Robert Winter</string-name>
          <email>robert.winter@unisg.ch</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Institute of Information Management, University of St.Gallen</institution>
          ,
          <addr-line>Müller-Friedberg-Strasse 8, 9000 St. Gallen</addr-line>
          ,
          <country country="CH">Switzerland</country>
        </aff>
      </contrib-group>
      <fpage>143</fpage>
      <lpage>157</lpage>
      <abstract>
        <p>In times of business-driven digital transformation, increased design autonomy in innovation projects and agile principles, traditional coordination approaches in the IS domain are facing growing acceptance issues and, consequently, value contribution barriers. Since coordination challenges of IS on the enterprise level (e.g., IS complexity) persist or even increase with digitalization and design autonomy, organizations are in search of extending their portfolio beyond formal interventions. This paper integrates various descriptive and design knowledge components into a comprehensive analysis and design approach for informal coordination interventions. We cover a problem-oriented discussion of theoretical and conceptual foundations, a taxonomy of generic informal interventions, a catalogue of derived intervention types, and a process to systematically construct and evaluate situation-specific informal interventions. An Action Design Research project in a large company is summarized to demonstrate our proposal and provide evaluative evidence.</p>
      </abstract>
      <kwd-group>
        <kwd>1 IS management</kwd>
        <kwd>enterprise level</kwd>
        <kwd>coordination</kwd>
        <kwd>complexity intervention</kwd>
        <kwd>design knowledge</kwd>
        <kwd>method</kwd>
        <kwd>nudging</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1. Introduction</title>
      <p>
        Over the past decades, we have witnessed an enormous growth of investments in Information
Systems (IS) in organizations. On the one hand, increasing investments in IS had a significant impact
on most organizations’ performance. On the other hand, these investments resulted in higher complexity
[
        <xref ref-type="bibr" rid="ref1">1</xref>
        ]. Most of the IS complexity increase is inevitably caused by growing business complexity and
digitalization. An avoidable, often significant portion of that rise, however, can be attributed to
redundancies and inconsistencies that result from the allocation of solution design authority to business
units and / or innovation projects that focus primarily on their “local” objectives and only partially, if
at all, on enterprise-wide goals such as synergies and coherency [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ]. To address this challenge and
confine the IS complexity increase to a sustainable extent, scholars and practitioners have developed a
range of enterprise-level IS coordination approaches [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ]. As IS integrate human, organizational, and
technical components, enterprise-level IS coordination cannot succeed if limited to IT aspects such as
IT architecture or IT project portfolio management. Coordinative efforts need not only to cover the
entire organization, but also to extend to business architecture, business innovation initiatives, or
process and knowledge management, just to name a few aspects, and need to cover multiple solution
life cycles rather than the duration of certain projects or initiatives.
      </p>
      <p>
        Enterprise Architecture Management (EAM) is a well-known example for an enterprise-level IS
coordination approach that covers a long planning horizon, extends across the entire enterprise, and
covers the full business-to-IT stack from strategy over processes and information flows to capabilities,
applications and finally IT solutions [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ]. In line with the primary objective to keep complexity under
control and thus maintain the flexibility of the enterprise, EAM aims at aligning locally governed IS
design decisions with enterprise-wide coherency and synergy objectives [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ]. Other examples of
enterprise-wide IS coordination that focus on different objects of coordination, stakeholders and/or
coordination processes, are project portfolio management or the management of large innovation /
transformation initiatives. While we will use EAM as running example for enterprise-wide IS
coordination in this paper, we will argue at the end of this paper that our problem analysis and design
can be projected to other IS coordination approaches as well.
      </p>
      <p>
        Notwithstanding its wide adoption and many reported success stories that have been generalized to
theoretical contributions [e.g., 6], EAM faces some formational challenges. First, although many
architects tried to position themselves as a linking-pin ‘between’ corporate management,
business/project owners and IT, their backgrounds and competency profiles often kept them close to
the corporate IT functions [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ], limiting their credibility on the business side and on the top management
level. Second, exercising EAM as a centralized mechanism for enterprise-wide IS coordination is often
perceived to be the antagonist of business-driven innovation projects. From local business stakeholders’
perspective (e.g., a particular project, product, or function owner), the promoted enterprise-wide
coordination by EAM is often regarded to be a “restriction of design freedom” [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ] and rather detrimental
than supportive to their specific goals.
      </p>
      <p>
        The perception of EAM and, consequently, its ability to keep enterprise-level IS complexity at
sustainable levels, may be linked to the form in which EAM intervenes in the organization. In its
traditional fashion, EAM implements formal control mechanisms that aim at maintaining transparency,
coherency, and ultimately flexibility potentials of the overall IS architecture – including goals and
objectives, organizational designs, business processes, information flows, product / service design,
static and dynamic capabilities, knowledge management, and finally IT/business alignment. Respective
formal mechanisms include, but are not limited to developing, maintaining, and enforcing design
principles, conducting compliance checks, designing to-be architectures, and establishing committees
or procedures for architectural coordination aimed at influencing decisions made in decentral IS
development projects [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ].
      </p>
      <p>
        As the business side plays a more important role in digitalization, many organizations decided to
grant higher design autonomy to decentral innovation projects and to apply agile principles not only for
developing IT solutions, but also for the overall design of business innovations. In this changing
context, formal coordination mechanisms are facing growing acceptance issues by stakeholders and,
consequently, value contribution barriers. A much discussed MIT study shows that, at some point,
enterprise-wide coordination like EAM apparently reaches its peak productivity level as a consequence
[
        <xref ref-type="bibr" rid="ref7">7</xref>
        ]. At the same time, the higher speed of change and the sheer volume of changes will inevitably
increase IS architecture complexity. Hence, fostering compliance of local decision-makers in decentral
innovation projects to enterprise-wide objectives becomes a key priority for coordination in order to
keep IS complexity at a sustainable level.
      </p>
      <p>
        Informal coordination interventions have the potential to extend the portfolio of IS coordination
mechanisms beyond incentives and sanctions [
        <xref ref-type="bibr" rid="ref10 ref11">10, 11</xref>
        ], thereby promising to at least partially overcome
stakeholder resistance and improve coordination effectivity. While certain aspects of informal
coordination such as justificatory foundations, forms of informal interventions, and general design
approaches have been already published, these components have not been integrated into a
comprehensive design approach yet. We posit that the missing adoption of informal interventions in
practice is at least partially caused by the fragmented nature of available design knowledge. This paper
therefore aims at integrating the pieces, answering the research question ‘how can fragmented design
knowledge about informal interventions be integrated to provide a comprehensive design support for
enterprise-wide IS coordination?’
      </p>
    </sec>
    <sec id="sec-2">
      <title>2. Methodology</title>
      <p>
        Ideally, comprehensive design knowledge should combine (i) justificatory descriptive knowledge,
(ii) derived projectable design knowledge on multiple levels of (de)contextualization, and (iii)
expository design instances for demonstration and evaluation purposes in a coherent form [
        <xref ref-type="bibr" rid="ref12">12</xref>
        ]. As our
conceptual ‘integration template’, we adapt this design knowledge concept to enterprise-wide IS
coordination in Section 3. According to the multi-level knowledge structure, we first analyze the
portfolio of coordination interventions through the lens of control theory and institutional theory
(justificatory descriptive knowledge, Section 4). On that basis, we conceptualize a set of generic
informal control interventions in Section 5 (abstract design knowledge). Contextualizing such abstract
design knowledge is a multi-stage process. As a first step, Section 6 presents the derivation of a
company-specific portfolio of informal interventions for EAM. Section 7 then presents how specific
informal EAM interventions (design instances) can be created on that basis. It should be noted that all
presented design knowledge components have been elaborated and published before, but isolated and
not as an integral component of comprehensive, coherent design knowledge. To demonstrate our
proposal, we report results from developing concrete informal coordination interventions in a large
company (Section 8) before discussing our proposal in the concluding Section 9.
      </p>
      <p>
        As our research question is about how to solve a specific class of problems, our research design
generally follows the Design Science Research approach [
        <xref ref-type="bibr" rid="ref13">13</xref>
        ]. Sections 3 and 4 summarize conceptual
and theoretical foundations, respectively. Sections 5, 6 and 7 present projectable solution components
(intervention design approach). Section 8 demonstrates the design by instantiations from actual Action
Design Research projects and also refers to evaluative evidence from demonstration cases.
      </p>
    </sec>
    <sec id="sec-3">
      <title>3. The Multi-level Structure of Design Knowledge</title>
      <p>
        Based on their analysis of design knowledge evolution and accumulation, Avdiji and Winter [
        <xref ref-type="bibr" rid="ref12">12</xref>
        ]
propose that design knowledge should coherently integrate knowledge components on different
conceptual levels. In the following, we adapt their conceptual template to IS coordination interventions:
• Descriptive knowledge as justification: Coordination theory provides justificatory predictive
statements about which preconditions create which effects (cause-effect relations). Section 4
summarizes relevant findings.
• Abstract design knowledge as a basis for contextualization: It has been shown that certain types
of informal coordination interventions are effective for reaching specific coordination goals
(means-ends relations). Section 5 presents a generic typology of 26 such interventions.
• Contextualized design knowledge as a basis for instantiation: Every organization contextualizes
generic informal interventions according to their goals, size, context dynamics, and other
factors they find relevant. In Section 6, we report how informal EAM interventions are derived,
illustrated by the case of a large insurance company which derived 23 types of informal EAM
interventions. Such means-end relations are still projectable, but already contextualized to a IS
coordination problem sub-class (EAM interventions).
• Finally, expository design instances allow to evaluate to which extent implemented
coordination interventions actually lead to desired coordination effects (design
featuremeasurable effect relations). In Section 7, we report how such an implementation can be done
by integrating method components from Action Design Research and Digital Nudging.
      </p>
    </sec>
    <sec id="sec-4">
      <title>4. Coordination Modes and Mechanisms</title>
      <p>
        From a coordination theory perspective, interventions implement different types of control
mechanisms [
        <xref ref-type="bibr" rid="ref14">14</xref>
        ]. Table 1 summarizes an adapted compilation of Schilling’s [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ] analysis which modes
and mechanisms of control are implemented by exemplary EAM interventions.
      </p>
      <p>Convincing local stakeholders that overall benefits on the enterprise-wide level justify individual
sacrifices, remains a difficult undertaking. Illustrative examples of such challenge cannot only be found
in enterprises (e.g., centralizing procurement processes), but are also common in public policy (e.g.,
imposing speed limits around schools, imposing smoking bans in public areas, transforming energy
production and consumption).</p>
      <p>
        In order to move beyond the already mentioned effectivity barriers of enterprise-wide coordination,
it appears necessary to shift the focus from an enforcement-centric view (i.e., focusing on formal control
mechanisms, e.g. by more elaborate governance structures) towards an influence-centric view (i.e.,
using informal control mechanisms). This implies also a shift of focus from the traditional players (IT
unit, architects, enterprise management) to “that other 90% of the enterprise” [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ] who are not directly
related to the IT function or enterprise-wide concerns. As these stakeholders (e.g., project, product, or
function owners) cannot be sufficiently “controlled” by formal interventions with a reasonable effort,
complementary informal interventions need to be designed and implemented. For formal interventions,
organizations have developed mature practices to measure compliant behavior (e.g., by systematic
assessment of compliance with architectural guidelines in the context of sign-offs), to incentivize
desired reactions (e.g., by approving compliant project proposals), and to sanction undesired reactions
(e.g., by demanding proposal amendments). For the ‘new world’ of informal interventions, design and
management approaches need to be developed that are centered around informing, legitimating, and
socializing [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ].
      </p>
      <p>
        As a design foundation, however, descriptive knowledge about the reaction towards coordination
interventions is needed. The model of Weiss et al. [
        <xref ref-type="bibr" rid="ref26">26</xref>
        ] explains individual reactions to EAM
interventions and thus can serve as a starting point. According to their study, individual actors
1. need to be convinced that their social status will be rising if they comply with EAM
interventions – and vice versa;
2. need to understand that they can be more efficient if they comply with EAM interventions –
and vice versa;
3. need to perceive EAM as something that is strategically important for the organization; and
4. need to perceive EAM as transparent, business-oriented and trustworthy.
      </p>
      <p>Generalizing beyond EAM to enterprise-wide coordination, informal interventions require to
actively involve local decision-makers and the social system of the organization, to focus on
communication and sensemaking, to use lightweight tools without too much ‘IT touch’, and to
demonstrate local, tangible coordination benefits.</p>
    </sec>
    <sec id="sec-5">
      <title>5. Taxonomy of Derived Informal Control Interventions</title>
      <p>
        Based on a broad structured literature review, Kneubühler [
        <xref ref-type="bibr" rid="ref27">27</xref>
        ] classified coordination interventions
according to the underlying psychological base mechanisms, their timing and whether the respective
decisions are infrequent or repetitive. If also the level of analysis is considered, the resulting taxonomy
differentiates 23 types of informal interventions, three types of formal interventions and three mixed
types (see Table 2).
      </p>
      <p>The resulting typology of 26 informal interventions constitutes a ‘menu’ of general (informal)
solution components to general coordination problems in organizations. From that ‘menu’, any specific
set of informal intervention candidates can be derived by filtering the acceptable or desired base
mechanism, the targeted type of decision and the relevant level of application (individual, workgroup,
community, or enterprise). Yet the resulting set of candidates is neither specifically tailored to a specific
aspect of enterprise-wide IS coordination nor to the specific context of an organization.</p>
      <p>The next contextualization steps are therefore (i) to ‘translate’ the general coordination goals into
the context of, e.g., EAM and (ii) to consider company-specific context factors such as its organizational
setup, its IS management maturity, specific coordination needs and practices, etc. In the following
section, we demonstrate how such a contextualization can be achieved.</p>
    </sec>
    <sec id="sec-6">
      <title>6. Deriving and Prioritizing a Company-specific Portfolio of Informal EAM</title>
    </sec>
    <sec id="sec-7">
      <title>Interventions</title>
      <p>
        Any instantiation of generic design guidance requires a sufficiently detailed analysis of the
respective context. In his EAM case study at a large insurance company, Erni [
        <xref ref-type="bibr" rid="ref28">28</xref>
        ] interviewed major
stakeholders of enterprise-wide coordination (such as senior management, strategic planning &amp;
controlling, project portfolio management, IT project lead, business analyst, product owner, innovation
manager) to collect a consolidated characterization of the context. As most important context
characteristics, he identified the company’s approach to IT/business alignment, their IS coordination
(EAM) maturity, current coordination needs and incentives, current practice of decision making, the
magnitude of complexity costs, and the level of the resulting corporate performance impact.
      </p>
      <p>Intervention type</p>
      <p>Timing
- 0
+
0
- 0
- 0
- 0
0
- 0
- 0
0
+
- 0 +
- 0 +
- 0 +</p>
      <p>- 0 +</p>
      <p>0
- 0 +
- 0 +</p>
      <p>
        Based on the already mentioned study of Weiss et al. [
        <xref ref-type="bibr" rid="ref26">26</xref>
        ] that explains the reaction of non-architects
to architectural coordination interventions, Erni specifies the intervention candidates not only regarding
means (how they work), desired outcomes and addressees, but also with regard to whether their
contribution would increase awareness, understanding, use, legitimacy, effectivity, organizational
grounding, or trust of architectural coordination. While understanding, awareness and use result from
general IS success models, the latter four factors had been identified by Weiss et al. to explain a large
extent of EAM impact.
      </p>
      <p>Although the concrete context certainly varies from organization to organization, the approach to
contextualize the pre-selected ‘menu’ of coordination interventions for EAM and for a company
context, appear to be projectable to many organizations.</p>
      <p>In order to select and prioritize the identified informal EAM intervention candidates for piloting,
Erni conducted interviews with senior managers to determine their expected usefulness and expected
practicability. Table 3 summarizes the results. For both constructs, 5 is the maximal and 1 is the minimal
value.</p>
      <p>While informal interventions directed at adapting the EAM operations model or decision support
were assessed to be most useful, involving the company’s social system was not regarded as very useful.
Regarding practicability, it was not surprising that traditional, known interventions scored highest,
along with information provision and new communication channels. The adaptation of EAM’s
operating model and decision support, although seen as most useful, were considered also to be most
challenging with regard to their practicability.</p>
      <p>Although we described so far how desirable informal EAM interventions with certain characteristics
can be successively developed based on generic design guidance (decontextualized ‘menu’ and
contextualized ‘candidate list’), we still operate at an abstract ‘intervention type’ level. To concretely
implement such interventions in practice, additional considerations are needed that are presented in the
following section.</p>
    </sec>
    <sec id="sec-8">
      <title>7. Implementing Situated Informal EAM Interventions</title>
      <p>
        Once desired intervention types have been identified, the specification of concrete informal EAM
interventions can apply not only (i) general guidelines for intervention design in organizations, but as
well (ii) specific guidance for influencing individual behavior without coercion and, even more specific,
(iii) specific guidance for adoption-friendly informal EAM interventions:
i. Since intervention instantiations are highly context-dependent and can only gain acceptance
(and thus be used and create value) by the addressed decision-makers if they are sufficiently
involved in the design process, we follow the Action Design Research (ADR) approach [
        <xref ref-type="bibr" rid="ref29">29</xref>
        ]
as a general design method for intervention design in organizations. Thus, we co-produce the
design together with practitioners, using an iterative approach to accompany and bring about
the emergence of the artefact(s).
ii. For guiding individual level behavior without use of coercion or regulation, nudging has been
widely studied since Thaler and Sunstein’s [
        <xref ref-type="bibr" rid="ref30">30</xref>
        ] seminal book. The underlying psychological
effects therefore provide a foundational toolbox for constructing contextualized digital
nudges [
        <xref ref-type="bibr" rid="ref31">31</xref>
        ].
iii. As even more specific guidance for specifying informal interventions in an EAM context, we
apply Weiss et al.’s guidelines for adoption-friendly EAM interventions [
        <xref ref-type="bibr" rid="ref26">26</xref>
        ].
      </p>
      <p>
        The procedure we use is both informed by the four stages of ADR (problem formulation,
building/intervention/evaluation, reflection/learning, and formalization of learning [
        <xref ref-type="bibr" rid="ref29">29</xref>
        ]) and the
fourstage digital nudge design method by Mirsch et al. [
        <xref ref-type="bibr" rid="ref31">31</xref>
        ]. Cahenzli [
        <xref ref-type="bibr" rid="ref32">32</xref>
        ] consolidated these two methods
into six phases:
      </p>
      <p>Phase 1 – Understanding the general problem: As part of the problem formulation of the ADR
method and the steps related to understanding the context of the intervention, the first step is to
understand the underlying problem.</p>
      <p>Phase 2 – Formulation of problems from the stakeholders’ perspective: Next, the problem is being
described in statements from the perspective of the addressees whose behavior should be guided.
Thereby, psychological effects are to be identified. This step is still part of the problem formulation in
the ADR method, whereas it is overlapping phase 1 and 2 of the digital nudge design method.</p>
      <p>Phase 3 – Forward, Backward, and Sidestep Mapping: The researchers and a work group
consisting of relevant stakeholders within the case organization map the problem to existing and proven
nudges and vice-versa (forward and backward mapping). This is part of the stage 2 of the ADR method
and phase 2 of the digital nudge method. To increase the creativity of both researchers and practitioners,
we additionally map the problem to psychological effects (and from there, to nudges that have been
used to overcome said effects) as well as a suite of effects to possible nudges that may be leveraged to
overcome existing psychological effects (sidestep mapping).</p>
      <p>
        Phase 4 – Formulation and implementation of a solution: Once phase 3 is completed, the suite of
nudge ideas is used as the baseline for the creation of an intervention that addresses not only a problem
instance, but the entire problem class. This step is the most complicated as the solution is not only a
nudge, but an abstracted construction that addresses not the individual problem aspects (e.g. identified
inhibiting effects), but the institutionalization process as a whole. Therefore, the design guidance of
Weiss et al. becomes important in this phase. As a consequence of their explanatory model of
stakeholder reaction to EAM interventions, Weiss et al. suggest the following design principles [
        <xref ref-type="bibr" rid="ref26">26</xref>
        ]:
1. The interventions need to create transparent conditions about who is compliant with EAM
guidelines and who is not – so that compliance can be associated with personal social status in
the organization;
2. The interventions need to clearly demonstrate their positive value contribution also to ‘local’
objectives or goals – as well as the damage of ignoring or compromising the intervention to
both local and global objectives / goals;
3. The interventions need to position EAM leaders on senior ‘decider’ levels in the organizational
hierarchy – rather than ‘ivory tower’ experts or ‘architectural police’;
4. The interventions need to ensure that architects and architectural artifacts are not only
understandable for business stakeholders, but also are able to credibly demonstrate their value
contribution. For instance, the use of coherency-oriented, high complexity models should be
avoided. Instead, when interacting with local business stakeholders, the focus of architects
should be on lightweight artifacts, local business concerns and tangible benefits.
      </p>
      <p>
        Only if as many as possible of these principles are followed, respective informal coordination
interventions promise to effectively influence autonomous, local decision-makers on the business side
towards increasing their acceptance of EAM guidelines and, ultimately, lead to an institutionalization
of Architectural Thinking [
        <xref ref-type="bibr" rid="ref33">33</xref>
        ].
      </p>
      <p>Once a version of an intervention is created, even if it is still at an early stage, it is being tested and
learnings from this cycle are being fed back into the design process, until a large-scale implementation
of the solution can be implemented. This testing and learning can be understood as stage 3 in the ADR
method.</p>
      <p>Phase 5 – Evaluation: As opposed to the iterative testing and thus formative evaluation in phase 4,
this phase represents a summative evaluation of the design endeavor. At this point, the goals from phase
1 are used as a baseline to evaluate the artefact.</p>
      <p>
        Phase 6 – Formalization of Learnings: As our intention is not primarily to solve the situated
problem in a specific organization, the last phase tries to generalize the findings, addressing the general
(decontextualized) problem. Therewith the ADR project may conceptually contribute to a better
understanding of the problem, the solution, and finally, the creation of general design principles [
        <xref ref-type="bibr" rid="ref29">29</xref>
        ].
      </p>
    </sec>
    <sec id="sec-9">
      <title>8. Demonstration</title>
      <p>
        Following the ADR approach, we actively participated in actual development projects that
implemented (and partially deployed) informal coordination intervention instantiations in large
organizations – aiming to institutionalize enterprise-wide coordination in a context where local
decision-makers have very high autonomy. In the following, we summarize how the proposed six
phases were conducted in one of these projects. Details of the project(s) and evaluative evidence are
presented in Schilling et al. [
        <xref ref-type="bibr" rid="ref34">34</xref>
        ].
      </p>
      <p>Phase 1: The case company is a very large, multinational organization in the engineering industry.
Traditionally, the case organization has been operating in a diversification mode and, hence, had a
relatively low level of business process and information system integration and standardization. In
2016, the organization started to intensify its EAM activities. As an initial step, senior management
appointed an EAM team with enterprise-wide scope and objectives. These objectives included measures
to increase business processes and user productivity, to enable end-to-end processes and reporting, to
reduce IS operating costs, and to enhance security and compliance.</p>
      <p>To achieve these objectives, the EAM team implemented a considerable number of formal control
mechanisms: The case organization defined architecture principles and plans for a target architecture,
and established a formalized approval process for all changes that affect the enterprise architecture.
Furthermore, the team trained more than 430 employees (mostly project managers and business process
owners) on EAM topics.</p>
      <p>
        With regard to the four architecture maturity stages outlined by Ross et al. [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ], the case organization
is close to reach stage 3, where “companies move from a local view of data and applications to an
enterprise view” [5, p. 76] and where “standardizing shared data and core business processes involves
taking control over business process design from local business unit leaders” [5, p. 77]. On this maturity
level, the core governance issue is to find the means to align project priorities (i.e., local perspectives)
with EAM objectives (i.e., enterprise-wide perspective).
      </p>
      <p>Phase 2: Despite having both implemented a wide range of architectural governance processes (with
formal control mechanisms) and trained a considerable number of employees on EAM, the EAM team
did not fully achieve its objectives. More precisely, the EAM team was confronted with the fact that a
larger and relevant group of employees were still reluctant to adopt enterprise-wide concerns when
taking design decisions affecting the enterprise architecture. According to control theory, informal
control was missing, as the shared norms and values did not yet emphasize the value of an
enterprisewide perspective sufficiently.</p>
      <p>This reluctance was, for instance, manifested in project owners who still had a clear local (product,
process, project) perspective, and did not sufficiently consider the side effects, or the use of synergies.
Also, the costs created for later integration, operation, and decommissioning were not sufficiently taken
into consideration when making design choices. As a result, the case organization was confronted with
the negative consequences of operating a complex EA, such as high operating costs (75%+ of all IS
costs), lacking global visibility of applications, and, as a consequence, redundancies (among the 5,000
applications), heterogeneity in technology infrastructure, and difficulties in reflecting business
processes end-to-end in the IS landscape.</p>
      <p>The observation of the EAM team is thereby congruent with the perception of other members of the
organization. As an internal survey in the case company has shown, only approximately half of the
participants (52%) were familiar with architectural guidelines and the organization’s target architecture.
At the same time, only 15% of the participants believed that the IT application landscape met the
requirements defined by the EAM team. As a consequence, the aim of the intervention design is to
influence the decision-making process of local entities, so that these opt for design alternatives that are
in line with enterprise-wide concerns.</p>
      <p>Phase 3: As the company had already deployed many formal coordinative EAM interventions with
unsatisfactory effects, the idea was to try a non-mainstream alternative: a pioneering informal
intervention that involves the company’s social system. Among the social interventions, the mixed
company-researcher workgroup decided to create an enterprise-level assessment instrument for
important decisions in innovation projects – and make results available throughout the company. Due
to the existing experience with labels in other domains of institutionalization, it was decided to
cocreate and roll out an “Enterprise Architecture Label” (EAL). The EAL shall provide information on
the contribution of local entities to the overall state of the enterprise architecture. It should then nudge
local entities to consider enterprise-wide concerns when making their local, IS-related design choices.
31%
66%
9 years
7352 USD</p>
      <p>3.73
Controlling</p>
      <p>26.04.2018</p>
      <p>The EAL was designed in three iterations. The first iteration encompassed all design activities with
regard to the measurement system, i.e., the collection of measurement items to assess the degree to
which local entities follow an enterprise-wide perspective. The second one focused on the aggregation
process, i.e., the procedure to transform the results of the individual measurement items into an overall
label rating. The third iteration was dedicated to the presentation, i.e., the actual design of the label. In
all iterations, it was important to incorporate as many company architects, senior IT managers and
business managers as possible to ensure that the EAL’s message was understood, its data was credible
and it could be expected that its company-public presentation (intranet) would have the aspired
compliance effect. This phase’s result, the EAL, is illustrated in Figure 2.</p>
      <p>Phase 4: As the objective of ADR is to create (projectable) design knowledge [35] rather than just
contextualized problem solutions, firstly several design revisions were done in the workgroup for the
country unit were the label was intended to be rolled out, and secondly an additional, second country
unit with slightly different contextual factors was chosen to triangulate not only EAL’s usefulness
evaluation, but also to contribute to the projectability of the design at least within the case organization.</p>
      <p>
        Phase 5: As opposed to the iterative testing and thus formative evaluations in phase 4, this phase
represents a summative evaluation of the design endeavor. At this point, the requirements from phase
1 were used as a baseline to evaluate the artefact [
        <xref ref-type="bibr" rid="ref31">31</xref>
        ]. Evaluative evidence was collected
• from users by asking whether they understood the label’s message, found the presented information
credible and believed it would influence their decision-making and
• from IT management by analyzing whether autonomous decisions in fact complied better with
enterprise-wide objectives after the roll-out of the intervention.
      </p>
      <p>While the former results were encouraging, the evaluation of effects was made difficult by the fact
that, in the engineering company, a significant portion of their business (and supporting IT applications)
were carved out during the observation period and, in the bank, the pandemic and internal strategic
decisions caused the new interventions to be rolled out with delay and as part of a larger system update.</p>
      <p>Phase 6: The conceptual foundations of control theory, institutionalization theory, informal
intervention typology, candidate portfolio derivation, ADR, digital nudge method and pilots in several
business units provided a good foundation for learnings that go beyond situated design experiences.
Conference papers allowed to present and discuss nascent design principles that are intended to
ultimately lead to a design theory for informal coordination interventions.</p>
    </sec>
    <sec id="sec-10">
      <title>9. Discussion and conclusions</title>
      <p>This paper aims at integrating the relevant knowledge components for informal interventions as a
complementary approach for enterprise-wide IS coordination. Exhibiting all essential characteristics of
enterprise-wide IS coordination (coverage of multiple solution life cycles, coverage of the complete
business-to-IT stack of aspects, covering all fundamental items of interest), having been extensively
covered in academic discourses and having been widely adopted in practice, EAM was chosen as a
“running example” of enterprise-wide IS coordination. For EAM, but projectable to other IS
coordination problem sub-classes, important aspects of traditional as well as alternative coordination
interventions were discussed, and comprehensive design knowledge was consolidated.</p>
      <p>Referring to the adaption of the general design knowledge concept to enterprise-wide IS
coordination in Section 3 (see Figure 1), this study presented the following knowledge components as
a coherent whole:
• Descriptive knowledge (cause-effect statements, Section 4): Potential justificatory knowledge
is derived from coordination and institutionalization theory. It covers a taxonomy of control
interventions and explanations in which ways solution designers react to architectural
coordination.
• Projectable design knowledge (means-ends statements, Sections 5 and 6): We presented a
generic typology of 26 informal coordination interventions and reported how 23 types of
contextualized interventions can be derived by considering a specific IS coordination
perspective (EAM) and a specific company context (large insurance company).
• Instantiation knowledge (design feature – design effect statements, Sections 7 and 8): We
presented a method that implements contextualized EAM interventions using insights from
Action Design Research and Digital Nudging. As exemplary outcome, the application context
and design process of the EAL in a very large global engineering company was summarized.</p>
      <p>Figure 3 instantiates the generic model of Figure 1 for the design objective (manage complexity),
problem class (effective intervention design), context (EAM, insurance company) and instantiation (EA
label) of this study. Although the discussion of design knowledge aimed at a high level of projectability,
additional studies and case reviews may very well extend the design foundations and allow to identify
additional relevant characteristics, additional intervention types and more elaborate design methods.
Being designed artifacts, taxonomies and methods are intended to be useful for a specific purpose – so
that different objectives and contexts may require changes and / or extensions.</p>
      <p>IS managers and senior management may appreciate this research as a valuable source of inspiration
when extending their portfolio of coordination mechanisms. They may either be inspired by or adapt
the context-free intervention typology, adapt the EAM intervention catalogue to other coordination
tasks and to their company context, or even the presented nudge instantiation to their particular needs
– or they may be encouraged to identify and try out new, innovative informal control mechanisms based
on the discussed general concepts. Ultimately, we hope to contribute to an avenue that hopefully allows
IS coordination to overcome empirically observed productivity barriers and continues to constitute an
effective approach for enterprise-wide coordination also in times of increased decentralization and
decision autonomy.</p>
      <p>We believe that the interplay of descriptive (explanatory) IS knowledge, projectable IS design
knowledge derived from that foundation, and utility evidence from Action Research to address major
challenges of IS in organizations (complexity, local-global coordination) is also of value for IS
researchers. The “comprehensive design knowledge” model that underlies this study is a nice example
not only for the integration of behavioral (acceptance, nudging), organizational (local-global
coordination) and technical (IS harmonization, IS architecture) aspects, but also for the integration of
descriptive, design and action research.
10.References
[35] J. vom Brocke, R. Winter, A. R. Hevner, and A. Maedche, "Accumulation and Evolution of Design
Knowledge in Design Science Research – A Journey Through Time and Space", Journal of The
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