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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Evaluating the Interface Using Expert-heuristic Method</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Ulyana Khaleeva</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Nizhny Novgorod State Technical University n.a. R.E. Alekseev</institution>
          ,
          <addr-line>24 Minin str., Nizhny Novgorod, 603950</addr-line>
          ,
          <country country="RU">Russia</country>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2019</year>
      </pub-date>
      <volume>12</volume>
      <fpage>0000</fpage>
      <lpage>0002</lpage>
      <abstract>
        <p>The research aims to form a new method for evaluating interfaces, ensuring its multi-criteria nature and eliminating the shortcomings of previous methods. A combination of expert and heuristic approach is proposed, to detect a wide range of UI/UX problems, to ensure assessment competence and to reduce the level of distrust of the expert. In the first experiment, two groups of interfaces with different characteristics were evaluated, with two interfaces in each group. Fifteen heuristics were evaluated: ten general purpose criteria and five specialized criteria. Thirteen experts were involved, for whom weighting coefficients were previously calculated, taking into account their professional competencies and personal qualities influencing the reasonableness of the evaluation. After analyzing the results of the first experiment, it was decided to investigate the influence of the number of experts in the sample on the overall UI score. Therefore, for the second experiment, the optimal number of experts in the group was calculated to ensure the lowest score variance. Applications were evaluated in five groups (the number of heuristics did not change).</p>
      </abstract>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>UI, UX
expert evaluation, heuristic evaluation, evaluation methods, user interface, expert weighting,</p>
    </sec>
    <sec id="sec-2">
      <title>1. Introduction</title>
      <p>In a highly competitive environment, companies are forced to invest huge sums in the development
of advertising and information support for business - sites and applications are becoming a necessary
component to ensure the success of the enterprise, and thus make a profit.</p>
      <p>
        According to the statistics [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ] (Table 1), the cost of website development, taking into account
analytical activities ranging from 29 000 rubles. - landing page, up to 400 000 rubles - portal.
      </p>
      <sec id="sec-2-1">
        <title>The cost of the various stages of website development in 2021</title>
      </sec>
      <sec id="sec-2-2">
        <title>Development phase</title>
      </sec>
      <sec id="sec-2-3">
        <title>Analytics and strategy</title>
      </sec>
      <sec id="sec-2-4">
        <title>UI / UX design</title>
      </sec>
      <sec id="sec-2-5">
        <title>Front-End</title>
        <p>development</p>
      </sec>
      <sec id="sec-2-6">
        <title>Back-End development</title>
      </sec>
      <sec id="sec-2-7">
        <title>Total</title>
      </sec>
      <sec id="sec-2-8">
        <title>Time spent</title>
        <p>80-360 hours
80-400 hours
120-600 hours
120-600 hours
175-760 hours</p>
      </sec>
      <sec id="sec-2-9">
        <title>Minimum price</title>
        <p>rub./hour</p>
        <p>Maximum price</p>
        <p>rub./hour
1500
1200
1800
3400
3200
3800
6000
16400</p>
        <p>2021 Copyright for this paper by its authors.</p>
        <p>Note that a significant portion of the cost is spent on design and user interaction strategy. This stage
also involves evaluating the interface, which can significantly reduce costs by reducing the number of
edits and, as a consequence, iterations of redesign.</p>
        <p>Based on the foregoing, the goal of the study was determined: the development and testing of a new
method for assessing the interface, combining a qualitative and quantitative component.</p>
        <p>To do this, it is necessary to perform the following tasks:
 Analysis of existing methods for assessing interfaces;
 Development of an evaluation algorithm with the following properties: flexibility based on the
functional features, complexity and / or scope of the interface; speed and ease of use; potential for
formalization; the possibility of reducing or completely eliminating subjective perception;
 Selection of the mathematical apparatus;
 Approbation of the method on various interfaces;
 An overview of potential opportunities for formalization;
 Development of recommendations for improving the method.</p>
        <p>It is assumed that as a result of using the new method, the customer will be able to obtain both an
overall assessment of the interface and individual criteria, which helps to determine the elements that
need to be modified in the first place. Additionally, it is possible to develop recommendations based on
expert opinion to improve the project.</p>
        <p>
          In a previous study [
          <xref ref-type="bibr" rid="ref2">2</xref>
          ] was considered the method of expert-heuristic evaluation of interfaces, which
allows with sufficiently high accuracy to evaluate user interfaces also due to the elaborate system of
heuristics, taking into account both general and specific features of those or other groups of interfaces.
Also note that this algorithm significantly reduces the subjective component of the evaluation and
allows to eliminate the disadvantages of using the GOST system.
        </p>
      </sec>
    </sec>
    <sec id="sec-3">
      <title>2. Calculation of interfaces method. Experiment 1 estimation using expert-heuristic</title>
      <p>
        At the first stage described in the previous part of the experiment [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ] according to the method of
calculating weighting coefficients based on a questionnaire survey to determine the level of competence
of an expert, the following data was obtained (Table 2). In the first experiment of applying the method,
a group of 13 experts was formed.
      </p>
      <p>The second stage of the experiment included the direct evaluation of UI. As prototypes were used
works of 4th year students of NSTU n.a. R.E. Alekseev, studying on 09.03.02 "Information systems
and technologies" major in "Information technologies in design" within the study of "Mobile
application development" discipline.</p>
      <p>In the first experiment, each expert was asked to evaluate 4 interfaces grouped in pairs: Group A
browsing and maintaining (creating) content, Group B - training applications and simulators (Figure</p>
      <sec id="sec-3-1">
        <title>1) - according to 15 heuristics [3].</title>
        <p>A set of heuristics, among which there were 10 general and 5 highly specialized questions, provides
a quick experiment and allows us to determine the applicability of the method to mobile interfaces.</p>
      </sec>
      <sec id="sec-3-2">
        <title>The heuristics included the following general questions: Level of interface compliance with HIG (Human Interface Guidelines - Apple's application and interface development guidelines);</title>
      </sec>
      <sec id="sec-3-3">
        <title>The level to which the interface is easy to navigate;</title>
      </sec>
      <sec id="sec-3-4">
        <title>The level of clarity, the obviousness of the icons and symbols;</title>
        <p>The level of consistency of the interface color palette with the target audience (TA);</p>
      </sec>
      <sec id="sec-3-5">
        <title>The level of readability of textual information and headings;</title>
        <p>The heuristics also included questions for a specific application category, such as Group A (viewing</p>
      </sec>
      <sec id="sec-3-6">
        <title>Level of compositional integrity;</title>
      </sec>
      <sec id="sec-3-7">
        <title>The user friendliness [4] of the interface;</title>
      </sec>
      <sec id="sec-3-8">
        <title>Convenience of the registration procedure;</title>
      </sec>
      <sec id="sec-3-9">
        <title>Easy filtering and categorization;</title>
        <p>10. The convenience of the search procedure.
and maintaining content):</p>
      </sec>
      <sec id="sec-3-10">
        <title>Easily save and view bookmarks/favorite entries;</title>
      </sec>
      <sec id="sec-3-11">
        <title>Easy to add a new publication/record;</title>
      </sec>
      <sec id="sec-3-12">
        <title>The convenience of chatting / correspondence;</title>
      </sec>
      <sec id="sec-3-13">
        <title>Easy to set up a profile/account;</title>
      </sec>
      <sec id="sec-3-14">
        <title>Level of personal satisfaction with the color palette of the interface.</title>
      </sec>
      <sec id="sec-3-15">
        <title>For group B (training applications and simulators), the special questions were:</title>
      </sec>
      <sec id="sec-3-16">
        <title>Ease of interaction with content/tasks/exercises;</title>
      </sec>
      <sec id="sec-3-17">
        <title>Easy display of statistics/progress;</title>
      </sec>
      <sec id="sec-3-18">
        <title>The convenience of adding a mark of completion of the task;</title>
      </sec>
      <sec id="sec-3-19">
        <title>Easy to set up a profile/account;</title>
        <p>
          Level of personal satisfaction with the color palette of the interface.
1.
2.
3.
4.
5.
6.
7.
8.
9.
1.
2.
3.
4.
5.
1.
2.
3.
4.
[
          <xref ref-type="bibr" rid="ref5">5</xref>
          ]:
        </p>
        <p>
          Then we calculated the total score by assigning points to a single criterion   according to the formula
the range from 0 to 1) score of interface compliance with the allocated criterion from 0 to 10,
  is the weight coefficient of the expert, calculated in the first phase of the experiment [
          <xref ref-type="bibr" rid="ref2">2</xref>
          ].
        </p>
        <p>∑ 

  =∑ =1   ∙  ,  = ̅1̅̅,̅̅̅,
(1)
and its compliance with the principles of usability.</p>
        <p>The resulting score   ∙ 100% characterizes the average value of user satisfaction with this criterion
If we consider the results of the evaluations of each of the experts as realizations of some random
variable, we can apply the methods of mathematical statistics to them. The average value of the estimate
for the i-th criterion
where n is the number of experts.</p>
        <p>The average value ri expresses the collective opinion of the group of experts. The degree of
consistency of the experts' opinions is characterized by the value</p>
        <p>i reflects the degree of influence of the evaluation of the i-th criterion on the overall assessment of
the interface, calculated by the formula:
2).</p>
        <p>
Thus, the overall degree of satisfaction with the interface in percentage terms is defined as
The screenshot of a fragment of the calculation and evaluation table in Excel is as follows (Figure
ri  j1</p>
        <p>L
 r</p>
        <p>ji
n
 r
ji  i ,
r
n


  2 =

1
∑(  −   )2,
 = ∑   ∙ 
called the variance of the estimates. The smaller the value of the variance, the more confident you can
rely on the found values of the ri estimate of the importance of a particular criterion. As a measure of
reliability of the cited expertise, we take
called variation. The average value of the estimate is used to ri determine the weighting coefficients
(2)
(3)
(4)
(5)
(6)</p>
        <p>For clarity, the normalized average score for each criterion is formatted using color scales. This
allows you to see the most (bright green) and the least (red) developed aspect of the interface.</p>
        <p>For example, the following results were obtained for the examined interfaces (Figure 3, Figure 4):</p>
        <p>Total score
Minimum value
Maximum value</p>
      </sec>
    </sec>
    <sec id="sec-4">
      <title>3. Determining the number of experts in the sample group</title>
      <p>For the second experiment, it was decided to change the number of experts in the sample.</p>
      <p>
        It is proved that the number of experts must be large enough [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ], so that individual opinions do not
have an inappropriately large value. However, a sharp increase in the number of experts in the group
decreases the level of their competence, which significantly reduces the accuracy of expert evaluations.
      </p>
      <p>
        To calculate the number of the group of experts, we used the ratio that is used in calculating the error
of observations [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ]
      </p>
      <p>=  2/2, (7)
where N is the number of experts in the group,
εl = ε /S – maximum permissible relative error of expert estimation,</p>
      <sec id="sec-4-1">
        <title>S – is the standard deviation of the distribution of estimates of any value,</title>
        <p>tp – is the Student coefficient, which determines the width of the confidence interval and the dependence
on the value of the probability estimate P (tp is a tabulated value).</p>
        <p>Depending on the given error of expert evaluation and the chosen probability value, the minimum
possible number of experts in the group N can be determined (Table 3).
εl Probability of estimation P</p>
        <p>0,99 0,95 0,90 0,85 0,80 0,75 0,70 0,65
0,5 26 15 11 8 7 5 4 4
0,3 74 43 31 23 19 15 12 10
Empirically, it was found that experts of 13-15 people can be considered a sufficiently representative
group to conduct the examination.</p>
        <p>This is confirmed by the dependence of the accuracy and reliability of the results of the estimation
of the date of occurrence of the event on the number of experts in the group N (Figure 5).</p>
        <p>Number of experts N
1</p>
        <p>Thus, it was concluded that the optimal solution would be to organize an expert group of 10-12
people.
4. Determination of expert weights that deviate from the main range of
sample values</p>
      </sec>
      <sec id="sec-4-2">
        <title>For example, the following values were obtained for the first experiment:</title>
      </sec>
      <sec id="sec-4-3">
        <title>The median of the data set (Q2) is 0.28</title>
      </sec>
      <sec id="sec-4-4">
        <title>The lower quartile (Q1) is 0.22</title>
      </sec>
      <sec id="sec-4-5">
        <title>The upper quartile (Q3) is 0.3325</title>
        <p>Interquartile range Q3 - Q1 = 0.1125
Determine internal limits 0.3325 + 0.1125 × 1.5 = 0.50125; 0.22 - 0.1125 × 1.5 = 0.05125
In our case, none of the calculated values of the weights exceeds the internal limits. In the case of
such a situation, it is necessary to determine whether the number out of the range is a significant outlier.</p>
        <p>To do this, determine the outer limits of the data set 0.3325 + 0.1125 × 3 = 0.67; 0.22 - 0.1125 × 3
= -0.1175</p>
        <p>The determination of whether an outlier should be excluded from the data set must be based on a set
of reasons. An outlier may not necessarily be a measurement error (and should be excluded), but may
be related to new information or a trend and should be accounted for in the calculations.</p>
        <p>It is also important to assess the degree of influence of the outliers on the median of the data set (its
distortion), if the deviation of the median is not significant, then the outlier can be included in the data
sample.</p>
      </sec>
    </sec>
    <sec id="sec-5">
      <title>5. Calculation of interfaces method. Experiment 2 estimation using expert-heuristic</title>
      <p>To confirm the hypothesis that the evaluation will be performed with greater accuracy and a smaller
number of outliers, it was decided to conduct a second experiment with a smaller (11 people) number
of experts.</p>
      <sec id="sec-5-1">
        <title>The following values were obtained for the second experiment:</title>
      </sec>
      <sec id="sec-5-2">
        <title>The median of the data set (Q2) is 0.2925</title>
      </sec>
      <sec id="sec-5-3">
        <title>The lower quartile (Q1) is 0.25</title>
      </sec>
      <sec id="sec-5-4">
        <title>The upper quartile (Q3) is 0.385</title>
        <p>Interquartile range Q3 - Q1 = 0.135</p>
        <p>Determine internal boundaries 0.385 + 0.135 × 1.5 = 0.5875; 0.25 - 0.135 × 1.5 = 0.0475 Thus, in
our case, none of the calculated weights exceeds the internal limits.</p>
        <p>Let's calculate the outer bounds of the data set to determine the weighting thresholds 0.385 + 0.135
× 3 = 0.79; 0.25 - 0.135 × 3 = -0.155</p>
        <p>After forming a sample of experts and calculating weighting coefficients (Table 4), it was proposed
to evaluate 5 groups of interfaces. The results of the evaluation are presented in Figure 6-Figure 10:
6. Comparative analysis of the developed method with previously studied
methods</p>
        <p>Let's consider the most well-known methods for assessing interfaces and their applicability (Table
5)</p>
        <sec id="sec-5-4-1">
          <title>Ability to</title>
          <p>formalize</p>
        </sec>
        <sec id="sec-5-4-2">
          <title>Difficulty of</title>
          <p>evaluation</p>
        </sec>
        <sec id="sec-5-4-3">
          <title>Necessity of a ready-made interface</title>
        </sec>
        <sec id="sec-5-4-4">
          <title>Degree of</title>
          <p>subjectivity of
evaluation</p>
        </sec>
        <sec id="sec-5-4-5">
          <title>Number of</title>
          <p>people to
evaluate</p>
        </sec>
        <sec id="sec-5-4-6">
          <title>Consideration of user experience</title>
        </sec>
        <sec id="sec-5-4-7">
          <title>Medium</title>
        </sec>
        <sec id="sec-5-4-8">
          <title>Not necessary (a prototype is possible) Low</title>
          <p>11</p>
        </sec>
        <sec id="sec-5-4-9">
          <title>Partly (if the</title>
          <p>sample of
experts
includes
ordinary
users)</p>
        </sec>
        <sec id="sec-5-4-10">
          <title>Medium</title>
        </sec>
        <sec id="sec-5-4-11">
          <title>Desirable (for</title>
          <p>final
iterations)</p>
        </sec>
        <sec id="sec-5-4-12">
          <title>High</title>
          <p>7-9</p>
        </sec>
        <sec id="sec-5-4-13">
          <title>Partly (if the</title>
          <p>sample of
experts
includes
ordinary
users)</p>
        </sec>
        <sec id="sec-5-4-14">
          <title>High</title>
        </sec>
        <sec id="sec-5-4-15">
          <title>Desirable (for</title>
          <p>final
iterations)</p>
        </sec>
        <sec id="sec-5-4-16">
          <title>Medium</title>
        </sec>
        <sec id="sec-5-4-17">
          <title>From 1</title>
          <p>No</p>
        </sec>
        <sec id="sec-5-4-18">
          <title>1 (specific functionality) Yes</title>
        </sec>
        <sec id="sec-5-4-19">
          <title>Medium</title>
        </sec>
        <sec id="sec-5-4-20">
          <title>Not necessary (a prototype is sufficient) Low</title>
          <p>1
No</p>
        </sec>
        <sec id="sec-5-4-21">
          <title>No welldefined criteria No</title>
        </sec>
        <sec id="sec-5-4-22">
          <title>High</title>
        </sec>
        <sec id="sec-5-4-23">
          <title>Desirable (for</title>
          <p>ease of
experiment)</p>
        </sec>
        <sec id="sec-5-4-24">
          <title>High</title>
        </sec>
        <sec id="sec-5-4-25">
          <title>2 (moderator and player) Yes</title>
          <p>Thus, the developed method in the aggregate is more universal (in terms of the number of considered
parameters), easy to implement and formalize (due to the simplicity and clarity of the mathematical
apparatus).</p>
          <p>Further development of the method presupposes its formalization on the basis of a web application
and the creation of a system for developing recommendations for improving the analyzed interfaces.
To date, a simulated layout of the service has been implemented using Google-services
(https://sites.google.com/view/evalui).</p>
        </sec>
      </sec>
    </sec>
    <sec id="sec-6">
      <title>7. Conclusion</title>
      <p>The following patterns were revealed as a result of the experiment:
 The overall score is higher when there is greater consistency among the experts, i.e., the lowest
variance of the estimates
 The overall score is higher with a smaller degree of difference in the weight coefficients of the
experts in the group
 When the number of experts decreased from 14 to 11, the quality of the expertise increased (the
experts' evaluations differed less numerically)
 The overall heuristic score does not correlate with individual subjective preferences
Thus, this evaluation algorithm allows the maximum leveling of distrust of the expert due to the
elaborate system of ranking of experts, and the formation of a general assessment of the interface is
performed taking into account the degree of importance of this criterion in the overall grading system.</p>
      <p>The results of the experiments allow us to draw conclusions about the applicability of the developed
method for the evaluation of interfaces. The chosen mathematical apparatus is suitable for calculating
the computational characteristics of the expert weights and the evaluation itself. In the future it is
necessary to develop heuristics for different categories, also more detailed elaboration of the expert
evaluation criteria for more accurate determination of the expert weights is possible.</p>
    </sec>
    <sec id="sec-7">
      <title>8. References</title>
      <p>URL:
[14] How to calculate outliers, URL:
https://ru.wikihow.com/%D0%B2%D1%8B%D1%87%D0%B8%D1%81%D0%BB%D0%B8%
D1%82%D1%8C-%D0%B2%D1%8B%D0%B1%D1%80%D0%BE%D1%81%D1%8B.html</p>
    </sec>
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