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    <article-meta>
      <title-group>
        <article-title>Tag, Annotate, Rate and Share: Activities of Daily Living on the Web</article-title>
      </title-group>
      <contrib-group>
        <aff id="aff0">
          <label>0</label>
          <institution>Shelley Johnson</institution>
          ,
          <addr-line>Justin Ball, David Wiley, Brandon Muramatsu</addr-line>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Utah State University</institution>
          ,
          <addr-line>1400 Old Main Hill Logan, Utah 84322-1400</addr-line>
          ,
          <country country="US">USA</country>
        </aff>
      </contrib-group>
      <fpage>2</fpage>
      <lpage>5</lpage>
      <abstract>
        <p>With the myriad of educational resources available online for free comes a call to provide users with ways to collaboratively filter resources. The Center for Open and Sustainable Learning (COSL) is developing tools meant to do just that. These tools leverage folksonomic metadata. Preliminary analysis has been done with a collaborative, social filtering system developed by COSL.</p>
      </abstract>
      <kwd-group>
        <kwd>tagging</kwd>
        <kwd>folksonomies</kwd>
        <kwd>semantic web</kwd>
        <kwd>collaborative filtering</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1 Introduction</title>
      <p>The Web facilitates open access to a myriad of educational resources. With all of
these resources come a number of challenges for potential learners. These include
difficulty in filtering, making sense of, and finding ways to reuse educational
resources. At the Center for Open and Sustainable Learning (COSL) at Utah State
University, we build open source applications to support learners as they
collaboratively filter, remix, reuse, and generate Web resources. Projects currently
underway and others that are on the table for development can be found at
http://folksemantic.org.
1.1 The Folksemantic Approach
As folksonomic descriptions of open Web resources have become increasing
available, COSL is building tools to leverage them. The semantic meaning of web
content is constantly being described as users generate metadata for free. They tag
web pages in del.icio.us, images in Flickr, rate movies in Netflix, books in Amazon,
and write metadata in freebase. Why? Because it benefits them and it's easy. The
currency of the Internet is reputation, and reputation comes on the net as a person
blogs, builds a social network on LinkedIn, puts popular videos on YouTube, and
becomes the top hit for their name on Google. Users are motivated to generate content
so they can become more visible and thereby more reputable. This turns out to be an
incredibly sustainable system. Instead of spending money on generating content,
online sites can rely on users to do it for them.</p>
      <p>The Folksemantic approach leverages the motivation users have to build their
reputation via interacting with others and generating content on the Web. The tools
we build allow users to continue to generate, tag, and remix Web content while
building not only their reputations, but relationships with other users in the same
space.</p>
      <p>The relationship the Folksemantic tools have with users is symbiotic. As users tag,
share, remix, rate, and discuss content, they are generating metadata about that
content. There are no complicated XML requirements, the user doesn't have to know
RDF, it is all generated behind the scenes. Metadata is derived automatically from the
user's natural interaction with the Web content. The Folksemantic tools harvest this
data which can then be reassembled in interesting ways using our infrastructure tools,
mashups, and partner integration tools (widgets).</p>
      <p>The Folksemantic tool set uses social networking to encourage user interaction and
user generated content. These tools empower end-users by enabling the "write" part of
the web. These informal opportunities to interact and generate content encourage
learning in a context outside of traditional educational institutions. On the web today
there are many end users capable of generating high quality content. The
Folksemantic tool set supports the organic assembly of this content into larger parts
and communities. This allows learning and propagation of human knowledge to occur
in their natural contexts. These tools provide opportunities to reuse, remix, and
generate meaning around resources as users interact with the resources, the tools, and
with one another.</p>
      <p>The value of the Folksemantic tool set is in harnessing user activities in context.
Users receive immediate benefit and are motivated by the immediacy of the reward.
User's don't have to be persuaded to bookmark using del.icio.us or post videos to
YouTube. Instead, they are motivated by the immediate value that these tools provide.
The tool providers in turn receive value from the vast amounts of user generated
metadata and content. These rich resources can be coupled with content and metadata
provided by universities via OpenCourseWare, digital libraries such as the National
Science Digital Library, and the Smithsonian Institute. The pairing of both user
generated and institutionally generated content and metadata can provide users access
to richer, more contextualized, and more meaningful resources.</p>
      <p>One principle of the Folksemantic tool set is openness, particularly as it relates to
data retrieved through the activities of users of the various tools. As users generate
content and accompanying metadata in the form of titles, tags, and descriptions, that
metadata is collected. Through the gathering and the (here's the openness part)
sharing of that metadata via current and emerging sharing standards.
2</p>
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      <title>Folksemantic Tools Description</title>
      <p>Over the last year, COSL has built a number of infrastructure tools and web
services/applications that lay the foundation for our future work. These tools allow
users to write to the web, reuse, remix, and generate (along the way)
machinereadable metadata. In Annorate (http://annorate.com) users can make annotations on
any web page. The OCWfinder (http://ocwfinder.com) leverages tagging technology
to help users locate openly available OpenCourseWare materials. Send2Wiki
(http://send2wiki.com) provides a one-click option for users to pull content from any
given web page and drop it directly into a wiki for alteration. Ozmozr
(http://ozmozr.com) helps users share resources with others, utilizes user generated
metadata and aggregates user identities. And scrumdidilyumptiou.us
(http://scrumdidilyumptio.us) is a foundational service that holds user generated
metadata and relationships between web resources in a matter that is easily shareable
with other systems via XML, RSS, RDF, REST, or HTML.</p>
      <p>Through the development of these tools, and as emerging technology made its way
into our design and development processes, we have determined a number of
opportunities for future work. Future goals include enhancing existing tools and
developing new infrastructure pieces and web services/applications. Enhancements
include implementing a one-stop authentication system, such as OpenID,
incorporating APIs, and developing a widget strategy for each of our existing and
future tools. These enhancements will provide a simpler user experience, and allow
users and other developers open access to folksonomically described web resources.
In accordance with the core values of openness at COSL all folksemantic data is
provided back to users and developers via standard formats. Our current tools
provide RSS, Atom, and RDF. Future tools will also include full REST based APIs.
These APIs will let users reassemble and reuse their content via widgets that they can
include in their own websites or use to enhance their browser.</p>
    </sec>
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      <title>3 Preliminary Analysis of the Share Tool</title>
      <p>Of the tools developed thus far, we have the most data on the share tool inside of
Ozmozr. Users browse to any Web resource and then can click a button on their
browser that allows them to easily share that resource with friends or groups. An
analysis was done after the system was live 2 months when there were less than three
hundred users.</p>
      <p>An analysis of resources shared in Ozmozr uncovered 311 resources shared from
users to groups, and 111 that users shared directly with other users. Resources shared
were often blog posts or articles on a number of topics. Most common topics shared
were technology, education, recreation, and humor. Each resource shared had fields
for a title, description, and tags. Users could select to alter the page title but the
system pulled the page title from the HTML of the original page and most users did
not alter this title.</p>
      <p>The description field could include a clipping from the original article or other
description as chosen by the user sending the resource. About half of the resources
shared included content from the original resource. Of the remaining resources
shared, some users left the field blank and others typed in their own description. All
resources shared had tags associated with them. Resources were tagged anywhere
from one to six times, with users displaying unique tagging patterns.</p>
      <p>Other tools are on schedule for analysis as they mature and their user base
increases.
The Folksemantic team have run up against both enablers and challenges throughout
the development and deployment phases of these tools. These have helped us
formulate our own guidelines for developing collaborative filtering systems.</p>
      <p>Using Ruby on Rails as a web development framework and keeping visual designs
simple have allowed for rapid tool development. We learned the hard way to keep
our visual design simple. When first developing Ozmozr, we spent most of our time
implementing a complicated design. After spending months on that design, we altered
our approach for subsequent tools. This allowed us to develop a simple template for
the deployment of these systems online.</p>
      <p>Other enablers included talented programmers, a collaborative team environment,
and a willingness to abandon code or even entire projects if they were too messy or
time consuming. Additionally, the aggressive timeline for tool deployment set by our
funding agency encouraged creative planning and prioritization of projects.</p>
      <p>Other challenges included developing a healthy user-base. With one application
being deployed a month, the focus was on tool development, not user base. The tools
were showcased at a number of educational and cross-disciplinary conferences.
However, releasing the tools into the world of Web2.0 requires press releases, along
with strong support from key internet power-users.</p>
    </sec>
    <sec id="sec-4">
      <title>5 Future Directions</title>
      <p>The Folksemantic toolset has been deployed and will continue to be supported as
users call for improvements. One tool, Ozmozr, is set for a major revisal into a social
linked data-sharing environment for scholarly interactions.</p>
      <p>However, many of the tools built during this initial round of development will be
used primarily as building blocks for future projects to support open scholarly
discourse. The lessons learned in this round of development will allow for more an
approach that targets a scholarly user-base and allows for linkages between resources.</p>
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