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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Analysis of User Behavior on Multilingual Tagging of Learning Resources</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Riina Vuorikari</string-name>
          <email>Riina.Vuorikari@cs.kuleuven.be</email>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Xavier Ochoa</string-name>
          <email>xavier@cti.espol.edu.ec</email>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Erik Duval</string-name>
          <email>Erik.Duval@cs.kuleuven.be</email>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Dept. Computerwetenschappen</string-name>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Information Technology Center, Escuela Superior Politecnica del Litoral</institution>
          ,
          <addr-line>V ́ıa Perimetral Km. 30.5, Guayaquil -</addr-line>
          <country country="EC">Ecuador</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Katholieke Universiteit Leuven</institution>
          ,
          <addr-line>Celestijnenlaan 200A, B-3001, Heverlee</addr-line>
          ,
          <country country="BE">Belgium</country>
        </aff>
      </contrib-group>
      <fpage>6</fpage>
      <lpage>17</lpage>
      <abstract>
        <p>Although social, collaborative classification through tagging has been the focus of recent research, the effect of multilingual tags is often overlooked. This work presents an early exploratory study of the production and consumption of multilingual tags in a European educational K-12 context. The data, produced by teachers bookmarking and tagging learning resources during three month period, was analysed. Thereafter, a focus group of teachers evaluated a sample of learning resources with metadata records containing both thesaurus terms and multilingual tags. The results of this early study suggest that some tags are found as useful as thesaurus terms and that users are divided about the benefits of multilingual tags. As some tags are useful for some users, “hiding all but the right tags” becomes crucial for the success of a multilingual collaborative tagging system.</p>
      </abstract>
      <kwd-group>
        <kwd>Collaborative tagging</kwd>
        <kwd>multilinguality</kwd>
        <kwd>learning resources</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1 Introduction</title>
      <p>
        The use of social, collaborative classification systems has gone through a continuous
growth in the latest years [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ]. An example of this is a multitude of sites that provide
some type of social annotation of digital artefacts and a social navigation system
(Flikr, del.icio.us , CiteULike, Last.fm, among others). Social tagging, i.e. allowing
individuals to apply free text keywords to digital objects, potentially offers
advantages in terms of personal knowledge management, serendipitous access to
objects through tags, and enhanced possibilities to share content with emerging social
networks.
      </p>
      <p>
        Several studies have been undertaken to better understand the behaviour and
evolution of social tagging systems. Early research has been conducted by Mathes [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ]
where the term “folksonomy” is used to compare the emerging socially generated
vocabulary with the more formal ontology concept. Golder and Huberman [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ] first
looked at user patterns of collaborative tagging systems. Recent studies focus on the
navigability of such social systems [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ] and on understanding the network properties
[
        <xref ref-type="bibr" rid="ref5">5</xref>
        ].
      </p>
      <p>
        A prevailing aspect among current studies concerning tagging is that they assume
that tags are represented in a common language [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ], understandable by all the
members of the user community. Guy suggests that it is not always the case [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ], but
does not offer insight on how to deal with tags in multiple languages.
      </p>
      <p>Lately, multilingual tags have started emerging on popular social tagging systems
as their user-base grows on the international level. Roughly, two different ways to
deal with multiple languages can be observed; ones taken care of by users (i.e.
crowdsourcing”) and others where the system supports multiple languages to certain extent.</p>
      <p>Examples of crowd-sourcing include del.icio.us and LibraryThing. It can be
observed that del.icio.us users add tags in different languages (e.g. achat, shopping),
and even in some occasions, add language identification of the source language as a
tag (e.g. lang:fi). There is no system level support that allows users to see tags, say,
only in French or Finnish. In LibraryThing experienced users can combine tags under
one tag. In some occasions, tags in different languages have been grouped together.
On the other hand, there is Yahoo!'s MyWeb, that offers tags and tag clouds in
different languages in their localised parts of the portal (e.g. .fr, .es, ...), thus some
language identification of tags takes place on the system level.</p>
      <p>Our work, still at its early stage, attempts to shed light on a community of users
who shares a common educational interest to use a social tagging system across
country and language borders, but does not necessarily share one common language,
as the users are free to choose the language(s) in which they apply tags. This
exploration takes place in the context of two European Community founded projects,
CALIBRATE1 and MELT2, both focusing on sharing and re-using of digital learning
resources for K-12.</p>
      <p>European education, especially that of K-12 education, is inherently multilingual
and multicultural. Offering educational resources and services in native languages is
deemed important, but equally important is the exposure to other languages. One way
to promote this is to make learning resources available across national and linguistic
boarders. This puts constraints on semantic interoperability, i.e. how well content and
its metadata can be understood by other systems and users.</p>
      <p>Controlled vocabularies, such as multilingual LRE Thesaurus3, can be used to
overcome some hurdles of semantic interoperability. However, the gap between the
terms used by experts and practitioners in the field is also problematic. For that
reason, the current research looks into co-existence of taxonomies and end-user
generated tags, which is also the case of the MELT project.</p>
      <p>A federation of learning resource repositories in a multilingual context needs to
support multiple languages at the system level in order to support each repository and
its national user-base, but at the same time, there is a need to allow people (i.e. user
1 http://calibrate.eun.org
2 http://info.melt-project.eu/
3</p>
      <p>http://insight.eun.org/ww/en/pub/insight/interoperability/learning_resource_exchange
/metadata.htm
information and preferences), resources and tags to “travel” across national and
linguistic borders.</p>
      <p>This paper is structured as follows: first, in section 2, we analyse the early stage of
the bookmarking and tagging behavior of our community in order to better understand
how teachers bookmark and tag resources in a multilingual context; what types of tags
are provided and in which languages. Then, in the section 3, an experiment is
presented that measures the effect of multilingual tags on the descriptiveness,
usefulness and overall quality of the metadata. Finally, the findings are discussed and
applied to design decisions for multilingual tagging systems.</p>
    </sec>
    <sec id="sec-2">
      <title>2 Analysis of tagging behaviour in multilingual context</title>
      <p>
        The CALIBRATE project makes K-12 digital learning resources available to its pilot
schools (78 schools ) in Hungary, Austria, Estonia, Czech Republic, Lithuania and
Poland in their different curriculum areas. Schools can access material in different
languages through a portal that is connected to a federation of learning resource
repositories [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ] in the pilot countries.
      </p>
      <p>As part of the project's multilingual search interface4, a personal bookmarking and
tagging tool has been available since the beginning of 2007. This tool allows a user to
create personal collections of learning resources by bookmarking interesting resources
found through the portal. To facilitate the management of these personal collections
(also called favourites in the project), the user can also add keywords to resources to
make it easier to ”keep found things found”. These keywords are free for the user to
choose and can be expressed in any language(s). The collections and keywords are
kept private to the user, and at this stage of the experiment, they cannot be shared
among users.</p>
      <p>The data for this analysis is from a period of about three months (January 24 to
April 21 2007). There were 77 teachers who made 459 bookmarks with 417
multilingual tags on 320 different learning resources. It is intended to have regular
analysis of this data within the projects lifespan (-2008).</p>
      <sec id="sec-2-1">
        <title>2.1 Quasi-Experimental Set-up</title>
        <p>A total of 173 subjects used the portal during the time of the experiment, however, the
subjects of this dataset comprise a group of 77 teachers. These teachers had done at
least one bookmark, thus, it was a self-selected group formed based on the
bookmarking behavior. The group represents 45% of all the pilot participants. As
there was no overall methodology to introduce bookmarking and tagging to the
subjects, more than half of the participants had not shown interest in using this feature
of the portal.</p>
        <p>The bookmarking habits, at this very early stage, varied a lot in terms of what
languages to use, how many tags to add, how to add multiple tags (with comma
separated or without commas), etc. Also, hardly any of the participants had previous
4 http://calibrate.eun.org/merlin/
experience on tagging, so not one single tagging convention emerged, rather many
different ways to use tags in multiple languages. As there is very little research done
on the multilingual context, we think it is important to study the early stage of tagging
behaviour to better anticipate the effect of multilinguality on the system to improve its
design.</p>
        <p>It is noteworthy to mention that the bookmarking and tagging system, at this stage
of the pilot, offers very little social features or support. Oftentimes in social
bookmarking sites, social cues are made available (e.g. most bookmarked items, tag
clouds, tags are recommended based on previous tags, etc). At the time of the
experiment, the system had hardly any tags attached to resources, and in the case
where a resource already had related tags, they were only shown to users who used
the interface in the same language (e.g., a user using the interface in Polish will only
see tags in Polish, if any are available. No tags in any other languages are exposed).</p>
      </sec>
      <sec id="sec-2-2">
        <title>2.2 Results</title>
        <p>In the part we present the results of the analysis, which will be discussed further in
conjunction with the other results in the discussion section.</p>
        <p>When we look at the distribution of bookmarks per users, we can find that on the
average, each user had 6 bookmarks (Fig.1). However, the distribution was very wide;
10% of the users had more than the average amount of bookmarks, which leaves 90%
under the average. Eight of the users could be called “super users”, as they had more
than 20 bookmarks, and 12 users had between 20 and 6 bookmarks. About 30% of the
users seem to have only experimented with the bookmarking system, as they only
have one single bookmarked item in their favorites folder.</p>
        <p>We had recorded 418 tags in the system. During the semantic analysis of tags we
found that many tags actually contained multiple terms, i.e. they were bundles of
terms without comma separation. This was due to a technical feature of the tool that
treated terms without comma separation as one tag. When broken down, they resulted
in 585 terms. One third of these tags were in Hungarian, another third in German and
Polish and 26% in English, even though none of the users were native English
speakers.</p>
        <p>
          Tags were translated into English and a semantic analysis was performed to better
understand the types of tags. We used the classification from Sen [
          <xref ref-type="bibr" rid="ref9">9</xref>
          ] that is also based
on the categories of Golder et al. [
          <xref ref-type="bibr" rid="ref3">3</xref>
          ], which are Factual tags (Golder: item topics,
kinds of item, category refinements); Subjective tags (Golder: item qualities) and
Personal tags (Golder: item ownership, self-reference, tasks organisation)
        </p>
        <p>
          The vast majority of the tags at this early stage (Table 1) are of the factual type.
From the factual tags, 79% were put into a rough category of topic and 14% of the
category refinement with richer information. The rest of the tags were subjective in
their nature and could be used to describe the quality of the resources or how the
person felt about them. None of the tags fell into the category of personal tags as
Golder describes them (e.g. tags related to item ownership, self-reference or personal
tasks organisation). When we analysed how these tags were used and re-used among
users, we found that 80% of tags related to bookmarks were factual and 20% of tags
subjective tags. In a MovieLens study [
          <xref ref-type="bibr" rid="ref9">9</xref>
          ], for comparison, the distribution was 63%
factual, 29% subjective, 3% personal and 5% other.
        </p>
        <p>After categorising the tags, we further studied their nature. Some trends seemed to
emerge. First, about 13% of tags contain a general term, a name, place, e.g. EU,
Euroopa, Euroopa, Europa, europe, geograafia, Pythagoras, etc . We hypothesise that
this type of “travel well” tags, even if not translated, could be found useful for other
users for their close similarity in spelling in many languages. We think it could be of
interest to test automatic filtering methods (e.g., matching them against existing
multilingual vocabulary lists available on the Internet) for this type of terms to single
them out from the main pool of all multilingual tags. This would help presenting them
to users, instead of exposing them to all available tags.</p>
        <p>When we looked at the number of tags that users related to bookmarked resources,
we found that some of the tags were re-used. There was an average of 1.92
tags/resource. More than half (56%) of the tags were entered as a bundle of terms, i.e.
most teachers had added 2 to 6 terms without a comma separation. In quite a few
cases these terms were comprised of the terms in the title of the resource (Fig.2). In
28% of the cases only one term was entered as one tag.</p>
        <p>The rest had used multiple separate tags (2-6 tags). In the latter case the terms were
not necessary related to the title alone, but carried other types of information (e.g.
title: Umweltkids and tags: Oekologie, Artenschutz, Regenwald, Tierschutz,
Skisport).</p>
        <p>Contrary to our expectations, the users took liberties to add tags in multiple
languages and to use the portal interface in different languages than that of their
mother tongue (interface was made available in the languages of the pilot and in
English). This made the identification of the language of tags more difficult, as we
had expected to be able to identify the language of the tag from the language of the
interface that the user used when inserting the tag. In about 70% of the cases we were
able to identify the language of the tag correctly using this method, which leaves us
with a 30% error rate on language identification. This error in identifying the
language of the tag correctly would make it hard, for example, to display tags and tag
clouds in one single language, an issue that is related to the usability of the portal, and
the one of which the second experience was set up to find more evidence.</p>
        <p>We found the following scenarios for tagging, however, due to our logging, we
can't give percentages for these use cases:</p>
        <p>Interface and tags in mother tongue
Interface was used in mother tongue, but tags in other language
Interface was used in a language that is other than the mother tongue, but
tags were entered in mother tongue
The tagging language was other than the interface language and the mother
tongue</p>
        <p>These scenarios were found through comparing the real language of the tags to that
of identified language by using the interface language. In this early stage of the
experiment it is impossible to draw firm conclusions, but it seems that users are likely
to use, or at least try, the interface in different languages. We found, for example, that
the tags entered through the English interface were in English only in 50% of the
cases, which means that users added tags in languages within their areas of
competences. On the other hand, we also found that there were many more tags in
English than we expected from the choice of the interface language and mother
tongue of the participants. These users had chosen to tag in English, even if they used
the interface in some other language, most likely to be able to share tags with users
from other countries.</p>
      </sec>
    </sec>
    <sec id="sec-3">
      <title>3 Experiment with Multilingual Tags</title>
      <p>
        An exploratory experiment was set up in order to measure the perceived
descriptiveness, usefulness and quality [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ] of traditional metadata, expert
classification keywords and multilingual tags. We were also interested in how users
reacted when they were confronted with tags in multiple languages that they did not
have knowledge of. The experiment subjects were shown a list of learning resources
metadata with keywords in multiple languages. This list was like a sample of the
search result list of the portal. The results of this experiment will be useful to guide
design decision in the development of retrieval tools for learning objects in a
multilingual environment.
      </p>
      <sec id="sec-3-1">
        <title>3.1 Experimental Set-up</title>
        <p>Thirteen teachers, who belong to the MELT focus group, were selected to participate
in the experiment. They were confronted with metadata regarding five learning
resources in different areas of primary and secondary education curricula, namely in
health education, social science, physics, mathematics and biology. An online form
was used for the experiment5.</p>
        <p>Each learning resource had a metadata description, but the number of elements
varied. However, they all had the following metadata: title, description, age range (all
in English) and keywords. The keywords were comprised of multilingual tags and
thesaurus terms. They were mixed together and displayed in an alphabetical order to
participants.</p>
        <p>The number of thesaurus terms and tags varied for resources. Twenty of these
keywords were English classification terms from a thesaurus by an expert. The rest
(39) were multilingual tags provided by pilot teachers during the three first months of
the CALIBRATE pilot. These tags were both in commonly used languages and in less
used languages as listed below:
11 in Hungarian
7 in German
7 in English
6 in Polish
4 in Estonian
1 in Finnish</p>
        <p>The participants were asked to look at each learning resource at the time and go
through the metadata related to it. Then, they were exposed to two different task
related questions: first, to select the keywords that they found helped them to learn
about the resource (i.e. descriptiveness), and secondly, a question related to decision
support (i.e. help using the learning resources in teaching) was asked. Finally, they
were also asked to rate the perceived overall quality of all the metadata displayed
(traditional metadata plus keywords). This procedure was repeated for each one of the
five learning resources.
5 http://www.zoomerang.com/survey.zgi?p=WEB226K9M7EHWB</p>
        <p>Once the review of all the resources was concluded, the users were asked to
identify their language competencies, and to indicate their comfort level when
keywords were presented in languages that they did not understand. All these
questions were mandatory to answer. The subjects commented later that in some cases
they did not feel that any of the keywords was descriptive or useful, but they had to
choose one to conclude the web-survey. This might have skewed the results to some
extend. Finally, participants had a choice to leave free comments about their
experience during the experiment.</p>
      </sec>
      <sec id="sec-3-2">
        <title>3.2 Results</title>
        <p>In this part we present the results of the experiment, which will be discussed further in
in the following section.</p>
        <p>On average, only 35% of the presented keywords, both thesaurus and tags, were
found descriptive for the learning resource. The thesaurus terms were found
descriptive in 58% of the cases, while the tags in 25% (Fig.3). When we look at the
two top terms for each resource, we find that thesaurus terms were somewhat more
popular (60%) than tags (40%) (Table.2). All but one of the most popular tags were in
English, which was also the most spoken language among the focus group. There
were a lot of variations, by resource and by language groups, on how users perceived
the keywords.</p>
        <p>For example, for the first resource in the Fig.3, there was only one thesaurus term
and nine tags, which were in English and German, the languages widely spoken by
participants. In this case two of the tags were chosen almost as often as the thesaurus
term. As for the second resources in Fig3, there was almost equal amount of tags and
thesaurus terms; two tags, both generic terms (EU, Europa) were chosen more often
than thesaurus terms.</p>
        <p>The no:3 in the same figure represents a case of multilingual tags in less spoken
languages in which the users did not have competences. In this case two thesaurus
terms were most chosen, however, two “travel well” tags (JavaApplets, Applets) were
very high on the list. As for the resource no:4, there was an equal number of tags and
thesaurus terms which was also displayed in the results, top two positions were held
by both. In the last case the tags were in less spoken languages, in Hungarian and
Estonian; one Hungarian tag was found useful by all with Hungarian skills.</p>
        <p>From the total number of keywords, 54% were in a language within users
competencies; however 87% of the keywords found descriptive were in a language
that the user had skills in (Fig. 4). The remaining 13% of tags that were found useful,
but not in the languages that users had competences, seem to comprise of terms of the
generic type, the “travel well” tags, as described previously.</p>
        <p>Fig. 4. Percentage of keywords in a known and unknown language that were
found descriptive</p>
        <p>When we asked about how well the keywords would help to use the resource, in
average, only 27% of the presented keywords were found useful to indicate possible
uses of the learning resource. In this case, the thesaurus terms were found useful 50%
of the time, against only 18% for tags. When we look at the languages in which the
participants had skills in, we find that in 83% of the time they mark those terms
useful, again leaving more about 15% tags in other languages found useful.</p>
        <p>We can say that the issue of multilingual tags evokes sentiments and also splits
users. From the thirteen users, two “love” being able to see multilingual tags and four
found them useful, whereas six found them confusing and one “hates” to see
keywords in languages that he/she does not understand (Fig. 5).</p>
        <p>
          Lastly, we were also interested in how users evaluated the overall quality of the
metadata record [
          <xref ref-type="bibr" rid="ref10">10</xref>
          ]. The quality assigned to the metadata record correlate in a
statistical significant way with the amount of words in the description (.909) and with
how descriptive (.944) and useful (.994) the user found the keywords for that learning
object. The first correlation was already found in a previous study [
          <xref ref-type="bibr" rid="ref10">10</xref>
          ].
        </p>
      </sec>
    </sec>
    <sec id="sec-4">
      <title>4 Discussion on the results</title>
      <p>The main argument that comes out of this early experimental research is that certain
multilingual tags seem to be useful for some users – the challenge is how to make the
other tags invisible? Moreover, the results can lead us to discuss the multilingualism
of tags and indexing keywords from different perspectives; what are the user needs
and requirements in a multilingual Europe, how can they be supported at the system
level, what are the ramifications on the design and usability, and how is the overall
quality of the portal enhanced through multilingual tags?</p>
      <p>In the spirit of “how to hide all but the right tags for each user” this research has
identified two topics that need further investigation: one is that of identifying “travel
well” tags and the other that of how to correctly identify the language of each entered
tag. After tackling these two issues, hiding all but the right tags becomes a much more
manageable task.</p>
      <p>Solving those two issues would greatly enhance the usability of the portal that
offers multilingual tags: as shown in the experiment with the focus group, being
exposed to tags in many languages has a dividing effect. One half of the subject
expressed that they liked to see multilingual tags, whereas the other half found them
rather irritating, especially when they were in languages that they did not recognise. It
was also mentioned that multilingual tags make it harder and slower to pick the useful
terms out of all the tags.</p>
      <p>Two possible ways to further advance the cause could be envisaged: to automate
the recognition of “travel well” tags and the identification of languages of all tags by
using already existing vocabulary and dictionary lists on the Internet, or by
crowdsourcing” it to users. The latter involves asking the end-users to identify “travel well”
tags, and allow them to translate and correct the language of tags. A co-existence of
both could also be envisaged.</p>
      <p>Another interesting outcome of the study is that keywords in general received a
rather low appreciation rate among the subjects: 35% of the keywords were found
descriptive and 27% were found helpful to the use of the resource. Overall, the
thesaurus terms performed better than the tags, however, it can be argued that tags,
after all being produced with no outlay, showed an overall encouraging and potential
gain in overall usefulness. Thus, social tagging could add value to keywords in terms
of sharing the accumulated knowledge of actual use of resources in teaching and
learning. More design level effort is needed in guiding and encouraging users in using
tags for such purposes.</p>
    </sec>
    <sec id="sec-5">
      <title>5 Conclusions</title>
      <p>This early study contributes to the understanding of tags in multiple languages.
Despite the small sample size and early tagging behaviour of the participants, we can
assume that tags in a multi-cultural and lingual context offer potential advantages to
the collaborative tagging system and its multilingual user communities (e.g. Europe).
However, there are challenges and research questions that need further attention. As it
becomes clear that some tags are useful for some users, the design challenge becomes
“hiding all but the right tags”. This implies for both entering and viewing the tags,
e.g. what tags and in what languages to show/recommend to users when they are
about to add a tag and what kind of tags to show for retrieval and social navigation.</p>
      <p>First, it seems important that the system has a capacity to infer and identify tags
entered in multiple languages, so that users can be shown or exposed to tags only in
languages that they desire. Second, it appears that there are tags that “travel well”, i.e.
tags that are easily understood by many users despite the lingual barriers. It appears
important that those terms are identified, either automatically or by users, so that they
could be better taken advantages of. The two above findings seem to further indicate
that tags in different languages should not be kept as separate silos, but interaction
between languages should be used for connecting like-minded people across country
and linguistic borders.</p>
      <p>The issue of multilingual tags is intriguing and offers interesting possibilities for
both the learning resources repository managers and administrators, as well as for end
users. In a multilingual environment such as Europe, where making learning resources
available in languages others than in mother tongue is becoming more mainstream,
mixing tagging with top-down expert classification system seem to offer interesting
possibilities for accessing resources and for other novel educational applications that
leverage the social network aspects of a given community. From this early experiment
it becomes clear that further research into the topic of multilingualism is needed to
better understand its complexity, but also to be able to design more adaptable
applications.
Acknowledgments. We would like to thank Sylvia Hartinger from European
Schoolet for making the tags available for analysis and Jim Ayre from Multimedia
Ventures Europe Ltd. for valuable comments. Acknowledgment also goes to
Helsingin Sanomain 100-vuotissäätiö for the research grant that made this research
possible.</p>
    </sec>
  </body>
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