=Paper= {{Paper |id=Vol-3124/paper13 |storemode=property |title=Techno-Spiritual Engagement: Mechanisms for Improving Uptake of mHealth Apps Designed for Church Members |pdfUrl=https://ceur-ws.org/Vol-3124/paper13.pdf |volume=Vol-3124 |authors=Hye Sun Yun,Shou Zhou,Everlyne Kimani,Stefan Olafsson,Teresa K. O'Leary,Dhaval Parmar,Jessica Hoffman,Stephen Intille,Michael Paasche-Orlow,Timothy Bickmore |dblpUrl=https://dblp.org/rec/conf/iui/YunZKOOPHIPB22 }} ==Techno-Spiritual Engagement: Mechanisms for Improving Uptake of mHealth Apps Designed for Church Members== https://ceur-ws.org/Vol-3124/paper13.pdf
Techno-spiritual Engagement: Mechanisms for Improving
Uptake of mHealth Apps Designed for Church Members
Hye Sun Yun1 , Shuo Zhou1 , Everlyne Kimani1 , Stefan Olafsson1 , Teresa K. O’Leary1 ,
Dhaval Parmar1 , Jessica Hoffman1 , Stephen Intille1 , Michael Paasche-Orlow2,3 and
Timothy Bickmore1
1
  Northeastern University, Boston, MA, USA
2
  Boston University School of Medicine, Boston, MA, USA
3
  Boston Medical Center, Boston, MA, USA


                                             Abstract
                                             Keeping users engaged with mHealth applications is important but difficult to achieve. We describe the development of a
                                             smartphone-based application designed to promote health and wellness in church communities, along with mechanisms
                                             explicitly designed to maintain engagement. We evaluated religiously tailored techno-spiritual engagement mechanisms,
                                             including a prayer posting wall, pastor announcements, an embodied conversational agent for dialogue-based scriptural
                                             reflections and health coaching, and tailored push notifications. We conducted a four-week pilot study with 25 participants
                                             from two churches, measuring high levels of participant acceptance and satisfaction with all features of the application.
                                             Engagement with the app was higher for users considered to be more religious and correlated with the number of notifications
                                             received. Our findings demonstrate that our tailored mechanisms can increase engagement with an mHealth app.

                                             Keywords
                                             engagement, tailoring, field study, church communities, mHealth,



1. Introduction                                                                                                       number of users who complete an intervention [6]. In our
                                                                                                                      work, we focus on the number of voluntary interactions
Smartphones provide a useful platform for health and                                                                  by users during an intervention period.
wellness interventions given their ubiquity and accessi-                                                                 We explore a range of strategies for maintaining user
bility [1]. However, the use of mobile health applications                                                            engagement with an mHealth app designed specifically
(mHealth apps) typically decreases over time as users                                                                 for African American church communities. These com-
disengage and lose interest [2]. Many factors may lead                                                                munities typically have strong social support networks,
to loss of engagement, such as poor interface design per-                                                             common religious and spiritual practices, shared religious
ceived to be too simple and generic [3]. These design                                                                 beliefs and attitudes, and a predominate racial identity,
problems may ultimately hinder the user from reaping                                                                  all of which can be leveraged to tailor the mHealth in-
the health benefits the application would otherwise pro-                                                              tervention, to increase its efficacy [7] and to maintain
vide [4].                                                                                                             engagement with the app over time. In particular, we
   Long-term engagement with digital health behavior                                                                  focus on two kinds of engagement mechanisms: 1) the
change interventions, in particular, has been shown to                                                                incorporation of non-health related, techno-spiritual [8]
have significant positive effects on health outcomes [5].                                                             functions, both social and individual, designed specifi-
There are several related measures of long-term user                                                                  cally for this community; and 2) the inclusion of a virtual
engagement with a system in longitudinal interventions,                                                               agent health counselor that has both its appearance and
such as the number of voluntary interactions that users                                                               language tailored for the church community. The virtual
choose to have over a given time period, the length of                                                                coach is an embodied conversational agent (ECA), an
time they adhere to the system recommendations, or the                                                                animated character that simulates face-to-face conver-
                                                                                                                      sation using nonverbal behaviors such as facial displays
Joint Proceedings of the ACM IUI Workshops 2022, March 2022,
Helsinki, Finland                                                                                                     of empathy along with her speech [9]. We conducted a
$ yun.hy@northeastern.edu (H. S. Yun);                                                                                four-week field study to assess how well the engagement
zhou.sh@northeastern.edu (S. Zhou); kimani.e@northeastern.edu                                                         mechanisms worked.
(E. Kimani); stefanola@ru.is (S. Olafsson);
oleary.t@northeastern.edu (T. K. O’Leary);
d.parmar@northeastern.edu (D. Parmar);                                                                                2. Related Work
j.hoffman@northeastern.edu (J. Hoffman);
s.intille@northeastern.edu (S. Intille); mpo@bu.edu                                                                   Various strategies for promoting engagement with mobile
(M. Paasche-Orlow); t.bickmore@northeastern.edu (T. Bickmore)
                                       © 2022 Copyright for this paper by its authors. Use permitted under Creative   health (mHealth) systems have been explored. These
                                       Commons License Attribution 4.0 International (CC BY 4.0).
    CEUR
    Workshop
    Proceedings
                  http://ceur-ws.org
                  ISSN 1613-0073       CEUR Workshop Proceedings (CEUR-WS.org)                                        strategies include social support [10, 11] and reminders
Figure 1: Screenshots of the mobile app: a) the virtual agent Clara; b) the home screen; c) the Pastor Announcements; and d)
the Prayer Wall.



[12, 13]. This section explores research specifically on theBased on these participatory design sessions, we de-
use and effectiveness of these strategies for promoting  veloped an app with multiple features, including an ECA
engagement with mHealth systems.                         named Clara (Figure 1a). When the app is launched for
    Studies have shown that mobile applications for pro- the first time, Clara introduces herself to the user and
moting healthy behaviors that implement features for     provides an overview of the features and intervention
social support can have positive effects on health out-  content within the app. On subsequent launches, the
comes [10, 11]. For example, a formative evaluation of   app shows a menu of options for quick access to its core
a mobile cardiovascular health app designed in partner-  features (Figure 1b). One of the options initiates a con-
ship with church-going African Americans found that a    versation with Clara. In the first session of the day, Clara
forum-style social networking feature was supportive, en-greets the user and engages in rapport building with so-
joyable, encouraging, and motivating to maintain healthy cial chat on topics ranging from the weather to movies
behaviors, such as diet and physical activity [14].      and sharing important events that have occurred since
    Push notifications have also been used in mHealth apps
                                                         the last time they spoke such as their church pastor post-
to increase engagement. Research has shown that users    ing an announcement. Finally, Clara presents a list of
who received push notifications have better health out-  topics that users can choose to talk about, such as exer-
comes or higher engagement with mHealth apps overall     cise, nutrition, or scriptural meditation.
[2] than those not receiving any notifications in vari-     The mHealth functions of the app promote nutrition,
ous mHealth contexts, such as mental disorder treatment  including fruit and vegetable consumption and healthy
[12] or weight loss maintenance [13]. Based on previ-    hydration, and physical activity. These are primarily
ous research, components such as notification content    provided by coaching from the ECA following the stages-
can be important factors to influence responsiveness to  of-change model as a theoretical framework [20], with
notifications [15]. Bidargaddi et al. [16] showed that no-
                                                         goal setting and behavior logging for users in later stages
tifications with tailored health suggestions improved theof change. Several of the topics related to healthy living
overall likelihood of users interacting with an mHealth  are designed to provide users with the tools they need
app while tailored insights from self-monitored data led to feel motivated to improve their health, to set goals,
to greater engagement amongst frequent app users and     and to keep track of their progress. Each topic has an
showed the importance of tailoring content to increase   introduction where Clara provides information on the
engagement.                                              topic at hand, for example, the current recommendations
                                                         for exercise or fruit consumption, as well as getting to
                                                         know the user’s current engagement in these health-
3. Application Design                                    related behaviors. Clara encourages the user to engage
                                                         in conversation about health behavior change by asking
In order to successfully implement the mHealth app in
                                                         them what they think about exercise or healthy eating,
our stakeholders’ communities, we conducted nine fo-
                                                         their reasons for change and why they are interested in
cus groups to better understand the participants’ church
                                                         change, how they would like Clara to help them, and the
communities and to gain insights into how to effectively
                                                         benefits of the health behavior for them personally. The
tailor the app [17, 18, 19].
conversations are tailored according to the user’s stage of
change, which indicates their intentions to change their
health behavior [20].


4. Design of Engagement
   Mechanisms
                                                              Figure 2: The variants of push notification content to remind
To encourage members of church communities to regu-           users to talk to Clara: a) first person voice; b) third person
larly use the mHealth app, we implemented six engage-         voice; and c) third person voice with a Bible verse.
ment mechanisms that are community-based and reli-
giously tailored. These are the ECA, Prayer Center, Pas-
tor Announcements, Bible Story of the Day, Scriptural         information and engage with them through regular up-
Meditation, and push notifications.                           dates (Figure 1c). Whenever a new pastor announcement
                                                              is received, the user receives a push notification if they
4.1. Embodied Conversational Agent                            are not currently using the app, and sees a numbered
     (ECA)                                                    indicator in the main app screen showing the number of
                                                              new and unread announcements.
The ECA speaks using a synthesized voice and her di-
alogue is driven by a hierarchical task network-based
                                                              4.4. Bible Story of the Day & Scriptural
dialogue manager. Her non-verbal behavior is automati-
cally generated using BEAT [21]. We implemented a reli-            Meditation
giously tailored social chat module and representations       To incorporate scriptures as a way to engage users, we
of agent-led faith-based activities, as well as designing     implemented the Bible Story of the Day and Scriptural
the agent dialogue to include both a community-situated       Meditation features. When users select the option to
greeting (e.g., “Hello Sister Kathy!”) and farewell (e.g.,    talk to Clara, they are provided with an option to either
“Blessings to you. Take care!”). At the end of each con-      hear a Bible story or engage in scriptural meditation
versation, Clara shares a scripture verse in the same way     led by Clara. For the Bible Story of the Day, all users
that church members often end church-based activities.        are presented with the same Bible story for a particular
                                                              day to encourage discussing the story with others in
4.2. Prayer Center                                            their church. Clara provides a summary of the story and
                                                              allows the user to engage by providing various responses
We implemented a set of features collectively referred        to the story. For the Scriptural Meditation, users have
to as the Prayer Center that enables users to connect         the option to choose the Bible passage they would like
with their fellow congregants. The first feature is the       to read and are guided by Clara through the process of
Prayer Wall, where users can post textual messages that       reflection and meditation.
include requests for prayers or praise (e.g., expressions
of gratitude or joy) to share with other members of their
church (Figure 1d). The messages are displayed as cards,      4.5. Push Notifications
similar to posts on a forum, and can be updated, replied
                                                      The final engagement mechanism we designed is the
to, and added to one’s own private list of prayers. The
                                                      ability to send push notifications to users’ mobile devices.
second feature is a private Prayer List to remind users of
                                                      We tailored the push notifications to encourage users to
the prayers they intend to say for others, allowing use
                                                      engage with the health features or the other religiously
of the app as a tool to support private prayer practices.
                                                      tailored engagement mechanisms. We used Google’s
Users can add their own prayers to the list manually and
                                                      Firebase Cloud Messaging to send three different types of
remove them or add prayer requests and praise reports push notifications to both iOS and Android devices with
from the Prayer Wall.                                 a server-based notification service and decision rules.
                                                         Reminder Notifications: To remind users to regularly
4.3. Pastor Announcements                             engage with Clara, we send check-in reminders to talk
                                                      to her if the user has not used the app or received other
To further engage app users with their church commu- notifications in the past 24 hours. We religiously tailored
nity, we developed a mechanism for the church pastors the push notifications by randomly assigning certain
to reach out to members in a one-way broadcast com- notifications to include a Bible verse. To further diversify
munication. These Pastor Announcements give church the content of these notifications, we randomly delivered
leaders the means to provide members with news and different variations of messages by framing some in first
person with an image of Clara and others in third person    Technology literacy was assessed at the beginning of the
without an image. Figure 2 shows some examples of the       study with the following questions: (1) “About how many
variations.                                                 texts and/or messages via applications do you send in a
   Social Notifications: We also designed notifications     day?” and (2) “Which applications are currently installed
to encourage users to engage with features that serve       on your smartphone or tablet?” The religiosity and spiri-
social functions, such as the Pastor Announcements and      tuality of the participants were assessed using the Brief
the Prayer Center. Users receive a notification when        Multidimensional Measure of Religiousness/Spirituality
the church pastor posts an announcement and when            (BMMRS) [22]. Specifically, the sub-scale measuring indi-
new prayers are posted on their church’s Prayer Wall in     viduals’ private religious practices (five-item, eight-point
the app. Instead of receiving a notification every time a   composite measure) was used as it aligned well with pre-
prayer request is posted, these notifications are combined  dicting the use of the religiously tailored engagement
into two batches per day to avoid burdening users with      mechanisms in our app. Assessments of health behav-
many notifications. Lastly, the app notifies the user when  ior change were conducted with pre-post measures fol-
a member of the church engages with the user’s prayer       lowing the Transtheoretical Model [20], including stage
post by either replying or adding the prayer to a private   of change, decisional balance, and self efficacy for each
prayer list.                                                health behavior the app addressed.
   Health Notifications: Notifications related to the          Satisfaction with each engagement mechanism and the
health behavior interventions were sent when users had      overall app was assessed using a four-item, seven-point
set a physical activity or nutrition goal. Reminder noti-   composite measure (Anchors 1=“not at all satisfied”, An-
fications were sent when they should check-in with the      chor 7=“very satisfied”) per mechanism. The number of
ECA regarding their physical activity goal, while notifi-   logins, sessions with the ECA, interactions with different
cations for nutrition goals included relevant tips for fruitfeatures, and push notifications were all derived from
and vegetable intake and hydration. The tips also address   data logged by the system for each individual user.
user-reported barriers to goal attainment.                     Seventeen participant post-evaluation interviews were
                                                            audio recorded and transcribed by a professional tran-
                                                            scription service. We conducted a deductive analysis
5. Evaluation Study                                         guided by sensitizing concepts which focused on par-
                                                            ticipant satisfaction with each engagement mechanism,
We evaluated the effectiveness of our religiously tailored
                                                            authenticity of the religious components, and participant
engagement strategies in keeping users engaged with
                                                            usage of the system. We used elements of grounded the-
our smartphone-based mHealth app in a single-group,
                                                            ory method, including open coding, selective coding, and
quasi-experimental field study. The duration of the study
                                                            memoing [23].
was four weeks (28 days), with continuous logging of
system usage and weekly self-report assessments of en-
gagement and satisfaction. The study was approved by 5.2. Participants
our institution’s IRB.                                      A total of 25 participants from two churches were re-
   Due to COVID-19 restrictions, participants were en- cruited for the study (14 from Church A and 11 from
rolled into the study via video conference sessions during Church B). Participants self-identified primarily as Black
which they provided consent, were guided on installation (19 Black, 2 Black & Hispanic, 2 Black & Native Amer-
and use of the app, and filled out baseline questionnaires. ican, 1 Hispanic/Latinx, 1 White). Eighteen of the par-
They were asked to use the app every day during the ticipants identified as women, 5 identified as men, 1 as
four-week study. After each of the first three weeks, elec- genderqueer, and 1 as non-binary/third gender. Partici-
tronic surveys were emailed to participants to measure pants were aged 19 to 75 (Mean=55, Median=62, SD=18).
their satisfaction with the app.                            All participants but one had at least some post-secondary
   After four weeks, participants completed a final exit education.
questionnaire and were invited to participate in an op-
tional qualitative interview with a member of the re-
search team. Participants were paid a fixed amount once, 5.3. Results
at the end of the study; they were not paid based on how 5.3.1. Usage Statistics and Satisfaction
much they used the app.
                                                            During the four-week study period, participants (N=25)
                                                            used the app a total of 560 times with each participant log-
5.1. Measures & Data Collection                             ging in to the app an average of 22 times (Min=4, Max=54,
We assessed user engagement and satisfaction using SD=13.3). They logged in to the app, on average, half of
self-reported measures and system-logged usage metrics. the 28 study days. Participants posted 82 prayer requests,
Table 1
Mean, minimum, maximum, and standard deviation of user sessions per user and mean satisfaction scores for the app overall
and for each engagement feature, respectively. Mean satisfaction scores were calculated based on four-item composite scales.
Anchors: 1=“not at all satisfied” to 7=“very satisfied”. One-sample t-tests demonstrating scores significantly different from
neutral of 4.
     Feature                    Mean      Minimum        Maximum        SD     Mean Satisfaction Score         p-value
     Application                 22.4          4                 54    13.3                5.2               p < 0.001*
     ECA (Clara)                  8.2          0                 31     8.3                5.1               p < 0.01*
     Prayer Center                6.8          0                 27     7.0                5.4               p < 0.001*
     Pastor Announcements         1.4          1                  2     0.5                5.1               p < 0.001*
     Scriptural Meditation        3.4          0                 17     4.9                6.0               p < 0.001*
     Bible Story of the Day       2.0          0                 13     3.0                6.0               p < 0.001*



added 43 prayer requests to private prayer lists, and wrote Clara resonated with them while younger participants
45 replies to prayer requests. Participants in Church A     did not necessarily view Clara to be very relatable.
each received 1 pastor announcement, whereas Church            Bible stories told by Clara were viewed as calming,
B received 2 pastor announcements. Each participant en-     relaxing, and reflective. P7 stated, “Clara gave me room
gaged with the ECA 8 times on average, comprising 36.6%     to think.” They were seen as accurate and increased
of their sessions with the app. During their sessions with  participants’ confidence in Clara more generally. Satis-
the ECA, they chose the topic of Scriptural Meditation 84   faction with the Bible Story of the Day was positively
times, Bible Story of the Day 50 times, Physical Activity   related with satisfaction of Clara (rho=0.479, p<0.05). In
26 times, and Nutrition 25 times. Furthermore, partici-     addition, perception by the participants of Clara being
pants engaged with the health behavior tracking features    religious, spiritual, and of faith was positively correlated
(e.g., tracking of physical activity, hydration, etc.) a total
                                                            with their satisfaction of the Scriptural Meditation feature
of 801 times, with each participant, on average, using      (rho=0.774, p<0.001). However, participants expressed
the feature 32 times. Overall, participants were satisfied  wanting to see more scriptures related to different topics
with the app features, as well as the overall app, scoring  or categories so that they could easily find personally tai-
significantly higher than a neutral rating for all features lored scriptures for what they were feeling in any given
(Table 1).                                                  moment. Some participants felt the stories were limited
   The ECA was the most-used part of the app (Table 1).     and child-like and would like some tailoring based on
During the post-study interview, participants reflected     level-of-knowledge.
on their perceptions of Clara and her role.                    The second-most-used part of the app was the Prayer
                                                            Center (Table 1). In general, the Prayer Center increased
         P7: It may seem like a script because              opportunities for the religious practice of supporting the
         it...she was programmed to do this, but it         community in prayer, because participants were able to
         still felt good, because it just felt genuine,     interact with the prayer wall anytime and anywhere. It
         because she asked so many questions to             also served as a memory aid because participants were
         kinda gauge you, kinda like, where are             able to use the prayer list to keep track of their prayer
         you at right now, how can I help to get            concerns. P2 said, “I don’t have to remember, what I want
         you in that direction type of thing. That’s        to pray for is right there.” Participants stated that initially
         the feeling that I liked a lot. The feeling        they were interested in seeing who from the church was
         like, god man, I appreciate you.                   using the Prayer Center and wanted to connect with other
                                                            members through the feature. All participants reported
One participant viewed Clara as a member of the church
                                                            wanting more of a critical mass and wanting a notification
who took part in the culturally-situated practices: “Clara
                                                            system that would remind them to pray. P3 said, “It’s nice
felt like home. Even if we are laughing and rolling on the
                                                            to be connected to the church, especially right now. I just
floor. We still end in prayer.” P11 explored how details of
                                                            wish more members had been there.”
the interaction, e.g., Clara ending the conversation with
                                                               For health features such as setting health goals with
scripture, or Clara discussing Bible stories, mirrored how
                                                            Clara or tracking health behaviors, we observed that
physical church events were run in her church. Partici-
                                                            22 out of the 25 participants used at least one health
pants said that Clara was able to gain their trust by not
                                                            feature. Among the 22 participants who used the health
only signaling values but being factually accurate, espe-
                                                            features, users who rated high in the private religious
cially around health topics. Furthermore, participants
                                                            practices sub-scale of the BMMRS had higher usage of
who were retired or near retirement age expressed how
Table 2                                                           For participants who received health tip notifications,
Top 5 notification types leading to the most app use. Click-   they appreciated them overall. However, participants
through rate is the ratio of number of push notifications      found it difficult to refer back to the tips as they disap-
clicked/tapped over number of push notifications received.     peared after being viewed, and some were not necessar-
 Push Notification Type                Click-through Rate
                                                               ily sent during a time participants could actively act on
                                                               them. Participants also suggested other types of health
 Social: Pastor announcement                 31.8%             tips such as congratulatory messages that would allow
 Reminder: Check-in with the ECA             31.3%             them to know what goal they had reached (P3), and ac-
 Health: Physical activity goal              27.3%
                                                               countability notifications to help get them to their goals
 check-in
 Social: Prayer added to prayer list         25.0%             (P2).
 Social: Prayer request reply                18.4%
                                                               5.3.3. Engagement: Usage Over Time
                                                               To explore which factors led to the most longitudinal use
health features within the app (mean=50.7) compared to         of the app, we developed a multilevel model, to account
those who rated low (mean=23.3), based on a two-sample         for individual differences. The intraclass correlation coef-
t-test (p<0.05). Private religious practices ratings were      ficient (ICC) was calculated to be 15.4% for daily number
categorized into high and low based on the median score.       of logins, indicating that the majority of the variance
                                                               existed within a user. The best fitting model was se-
5.3.2. Push Notifications                                      lected based on Akaike information criterion (AIC) and
                                                               Bayesian information criterion (BIC) values and model
For the four weeks of the study, a total of 635 push no-
                                                               interpretability. The number of logins on any given day
tifications were sent and 17.5% (N=111) of those were
                                                               was modeled as a linear pattern of change, with study
clicked on by participants. Each participant received
                                                               day, daily number of notifications received, and partici-
a mean of 25.4 notifications in total (Min=15, Max=48,
                                                               pants’ religiosity based on the private religious practices
SD=8.5) and, on average, clicked on 17.2% of those no-
                                                               sub-scale from the BMMRS [22] as predictors. For the
tifications (Mean=4.4, Min=0, Max=23, SD=6.3). Push
                                                               selected model, intercept and slope for study day were
notifications that promoted engagement with Pastor An-
                                                               modeled as random effects to capture individual differ-
nouncement, the Prayer Center, and talking to the ECA,
                                                               ences at baseline and over time. Table 3 shows the fixed
led to the most app use (Table 2). Notifications alert-
                                                               effects parameter estimates of the selected model for pre-
ing users of new pastor announcements had the highest
                                                               dicting daily number of logins. The final equation is:
click-through rate (=31.8%).
   Participants were satisfied with the notifications they
received, scoring significantly above neutral on a satisfac-       Daily # Of Logins = 0.696 − 0.039 * SD
tion rating scale (Mean=5.3, seven-point composite scale
                                                                                             + 0.164 * N + 0.117 * R
with 4=neutral, parametric test, p<0.001). Participants
were also asked about their perceived pleasantness of          where SD is the study day, N is the daily number of noti-
notifications (single-item scale, Anchor 1=“Unpleasant”,       fications, and R is the private religious practices score.
Anchor 7=“Pleasant”). The ratings were significantly              Participants’ religiosity ratings were centered at the
different from neutral (=4), with a median score of 5 (one-    lowest score (coded as 0-7). Study day was centered at
sample Wilcoxon signed rank test, p<0.01), indicating          the first day (day 0). The intercept can be interpreted
they felt receiving notifications was a mostly pleasant        as the estimated number of logins on the first day, for a
experience.                                                    participant who received no notification on that day, and
   During the post-study interviews, participants found
the reminder notifications helpful.
                                                               Table 3
        P7: I did get some notifications from time-            Fixed parameter estimates of the selected model for predicting
        to-time since there were times I would                 daily number of logins.
        forget it, but I would get a notification
        from Clara, and I’m like, you know what,               Parameter                  Value     Std. Error      p-value
        I’m sorry shorty, forgot, hold on!                     Intercept                   0.696       0.276       p < 0.05*
                                                               Study Day                  -0.039       0.007       p < 0.001*
Also participants found notifications related to the Prayer    Daily Number of Notifi-     0.164       0.039       p < 0.001*
Center and Pastor Announcements bringing them back             cations Received
to the app because they wanted to see what was going           Private Religious Prac-     0.117       0.052       p < 0.05*
on.                                                            tices Score
rated the lowest on the private religious practices sub-          We did not find that the use of the app led to signif-
scale. Based on the model, the number of notifications         icant pre-post improvements in health attitudes or be-
received on a given day has a positive effect on the out-      haviors, likely due to the short duration of the study and
come, as with 1 unit increase, the outcome increases by        a small convenience sample. We plan to evaluate the
0.164 (p<0.001, Table 3). Study day has a negative effect      effectiveness of our app in improving health behaviors
on the outcome, as usage decreases slightly over time.         through future studies and used this pilot study to mainly
Religiosity has a positive effect on daily number of logins,   evaluate the engagement mechanisms. Also, due to the
as with 1 unit increase on the private religious practices     participants of our pilot study being financially compen-
sub-scale, the outcome increases by 0.117 (p<0.05, Table       sated, we can expect some level of response bias where
3).                                                            engagement and satisfaction with our app can partly be
    Using Pearson’s r correlation tests, we observed that      associated with being compensated rather than the en-
participants with lower technology literacy had higher         gagement mechanisms. In addition, we did not explore
private religious practices scores (r=-0.477, p<0.05). Sim-    the duration of ECA sessions or scrolling through the
ilarly, those who were older had higher private reli-          Prayer Wall as a measure of engagement. Measuring
gious practices scores (r=0.748, p<0.001). These findings      session duration in light of app suspension, exits, and
showed that participants who were older or used fewer          interrupts is very error-prone, and we felt that these data
smartphone-based messaging technologies, were more             were too noisy to warrant analysis. Finally, this pilot
active in their private religious practices and logged into    study lacked a control condition, and a series of studies
the app more often when notifications were sent to them.       to systematically evaluate each engagement mechanism
                                                               relative to a control is ultimately needed.
5.3.4. Health Behavior Change Outcomes
We found no significant pre-post changes in health atti-       Acknowledgments
tude or health behavior measures in our pilot study.
                                                            This material is based upon work supported by the Na-
                                                            tional Science Foundation under Grant No.1831755. Any
6. Conclusions and Limitations                              opinions, findings, and conclusions or recommendations
                                                            expressed in this material are those of the author(s) and
Maintaining user retention with mobile interventions is do not necessarily reflect the views of the National Sci-
essential for affecting longitudinal outcomes in health, ence Foundation.
education, and other application domains. Utilizing well-
tailored engagement mechanisms that meet the interests
and needs of a priority population may be useful in main- References
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