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<article xmlns:xlink="http://www.w3.org/1999/xlink">
  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Capabilities of Data Mining As a Cognitive Tool: Methodological Aspects</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Genady Shevchenko</string-name>
          <xref ref-type="aff" rid="aff2">2</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Oleksander Shumeiko</string-name>
          <email>shumeiko_a@ukr.net</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Volodymyr Bilozubenko</string-name>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Dniprovsk State Technical University</institution>
          ,
          <addr-line>Dniprobudivska Street, 2, Kamyanske, 51900</addr-line>
          ,
          <country country="UA">Ukraine</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Scientific Center, Noosphere Company</institution>
          ,
          <addr-line>Gagarin avenue 103-A, Dnipro, 49055</addr-line>
          ,
          <country country="UA">Ukraine</country>
        </aff>
        <aff id="aff2">
          <label>2</label>
          <institution>Scientific Center, Noosphere Company</institution>
          ,
          <addr-line>Gagarin avenue, 103-A, Dnipro, 49055</addr-line>
          ,
          <country country="UA">Ukraine</country>
        </aff>
      </contrib-group>
      <abstract>
        <p>Gaining a competitive advantage in many industries is possible only if the available digitized data contains genuine knowledge. In this respect, it is necessary to take a step to preliminary identify their hidden and non-obvious regularities using Data Mining (DM) methods. It is critical to know the capabilities and limits of the use of DM methods as a cognitive tool in order to build the effective strategy for addressing the real-life business problems. The aim of this paper: within the methodology of scientific cognition to specify the capabilities and limits of the applicability of DM methods. This will enhance the efficiency of using these DM methods by experts in this field as well as by a wide range of professionals in other fields who need an analysis of empirical data. The paper specifies and supplements the basic stages of scientific cognition in terms of using DM methods. The issue regarding the contribution of DM methods to the methodology of scientific cognition was raised, and the level of cognitive value of the results of their use was determined. The scheme illustrating the relationship between the methodology of the levels of scientific cognition, which supplements the well-known schemes of their classification and demonstrates the maximum capabilities of DM methods, was developed. In terms of the methodology of scientific cognition, a crucial fact was established - the limit of applicability of any DM method is the lowest, the first level of the methodology of scientific cognition - the level of techniques. The result of the processing in the form of ER can serve as a basis for these techniques.</p>
      </abstract>
      <kwd-group>
        <kwd>1 Data Mining</kwd>
        <kwd>data</kwd>
        <kwd>scientific cognition</kwd>
        <kwd>methodology</kwd>
        <kwd>empirical regularity</kwd>
        <kwd>hypothesis</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1. Introduction</title>
      <p>The enhanced opportunities of the existing
cognitive tools and a search for new tools have
always aroused a great interest, owing to their
crucial importance for the development of human
civilization, because knowledge gained as a result
of the use of these tools is the primary means of
transforming the reality.</p>
      <p>In recent decades, Data Mining (DM) methods
and tools have become widely used (Data Mining
— it is not a single method, but a variety of a large
number of different methods for identification of
regularities. In the English-speaking world, they
commonly use the term “Machine Learning”,
denoting all Data Mining technologies.). This
happened in response to the practical needs in
different sectors of the national economy, as well
as in the context of evolving capacities of
computers, which enabled to accumulate and
process large amounts of heterogeneous data.</p>
    </sec>
    <sec id="sec-2">
      <title>2. Main result</title>
      <p>DM algorithms, implemented as computer
programs, have actually developed new research
tools. At the same time, a widespread use of DM
methods raises methodological questions whether
we have a correct understanding of their
capabilities and limits as well as data processing
results in terms of scientific cognition. At first
glance, it seems an abstract question, but its
clarification will enable the concerned parties to
achieve better results and organize more effective
business processes.</p>
      <p>
        It should be noted that, to varying degrees, the
attention has already been paid to the image
recognition methodology, as DM methods were
formerly called, by such internationally acclaimed
scientists as [
        <xref ref-type="bibr" rid="ref1 ref2 ref3 ref4 ref5 ref6 ref7">1-7</xref>
        ]. However, these scientists have
not conducted an analysis in terms of the theory
of cognition.
      </p>
      <p>
        In fact, almost all the time, most studies on DM
methods raise the question which is rather related
to the methodology of cognition2: “What
knowledge can be derived from the accomulated
data and what is its level?” This question
demonstrates the immaturity of our concept of
DM in terms of the theory of cognition, and it also
summarizes multiple practical problems of DM
application, which are not addressed by
enchancing the computing capabilities or parallel
computing in the field of Big Data processing [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ].
Besides the difficulties of the right choice and
application of DM methods to the addressed
problems, there is no full understanding of its
capabilities and limits for the application as well
as of the process (phasing) itself and the obtained
results in terms of the theory of cognition. At the
same time, an understanding of the capabilities
and limits of DM can lead to a significant
modification of the methodology for the study and
for addressing the practical problems as well as
improving the efficiency of applying the methods
under consideration.
      </p>
      <p>The practice of analytics shows that DM
methods are indeed a powerful tool of scientific
cognition, which is of multidisciplinary nature.
Moreover, it is DM methods that can serve as a
basis for the convergence of the approaches to
scientific cognition in the humanities as well as in
natural sciences. Based on DM, a huge number of
the applied problems is addressed, and the data
mining algorithms are improved. However, in
terms of the methodology, very little effort is
made and almost no researches are carried out in
this field, which substantially hinders further
development of DM that, generally speaking,
could become a basis for disciplinary revolution
in the theory of cognition, and could even enable
to generate major innovations in the field of
intelligent technologies.</p>
      <p>The aim of the study: to specify the capabilities
and limits of applying DM methods in terms of the
methodology of scientific cognition.</p>
      <p>
        The process of cognition is a process of
gaining and using knowledge, which is of staged
nature [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ]. The first stage of cognition – singling
out and statement of the problem, then –
experience, observation, experiment, studying the
phenomenon: the second stage - summarizing the
facts, identifying their essential parts, forming
hypotheses and conclusions on their basis, i.e.
certain abstraction from the first stage. At the third
stage, the abstractions found, i.e., hypotheses or
conclusions that were made before, are being
tested. This is a universal scheme of cognition
(Fig.1).
      </p>
      <p>These issues became particularly pronounced
when computers started to be used for data
mining. The key issue, being critical in terms of
cognition, is what the use of DM introduced into
the methodology of scientific cognition and what
the application of its outcomes can result in?</p>
      <p>
        The application of DM tools starts only when
the data has already been prepared in the form of
datasets, where the objects are represented by the
sets of multidimensional data – for example, in the
form of training dataset (TD). It is generally
acknowledged that all DM methods are based on
the inductive method of cognition, i. е., in case of
DM (inductive learning), the program learns
based on the presented empirical data. In other
words, the program builds some kind of a general
rule based on the presented empirical data, which
is obtained, in particular, through observation or
experiment3. When using any DM methods, the
final outcome is represented in the form of one or
another model that reflects certain regularities
intrinsic to the data under study, which might
logically be called empirical regularities (ER) and
which, probably, are hypotheses in nature (that
was very cautiously assumed by Zakrevsky [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ].
2 Although, most often, it is raised in purely practical terms– how far
we can trust the knowledge we gain.
3 The matters of choosing the feature vector and data pre-processing
are beyond the competence of DM.
      </p>
      <p>
        Therefore, the major outcome of applying DM
methods is ER in the subject area under study,
obtained with the use of these methods, which can
be represented in different forms and types. These
ER are, in fact, “drafts”, a critical auxiliary
material for preparation and development of
dialectical “leap” or complicated transition from
the empirical level of cognition to the theoretical
one through devising hypotheses are the driver of
science (Fig.1). In order to clarify the issue of the
level of knowledge derived in terms of the theory
of scientific cognition when analyzing the data
accumulated in a certain subject area, we cannot
do it without the methodology of scientific
cognition that “studies the methods for building
the scientific knowledge and methods which are
used to gain new knowledge, i.e., methods and
forms of scientific study, dealing with the
technical aspect to a minimum extent” [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ]. It is
customary to distinguish the following levels of
the methodology of scientific cognition [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ]:
1. Technique – the lowest level, the
examples – directions, techniques, etc.;
2. Scientific method, relying on knowledge
of the respective regularities, i.e. the theory of
the given subject area;
3. General scientific method – quite general
method of scientific study, where the applicability
extends the limits of one or another scientific
discipline and relies on the existence of
regularities, being common for different areas.
4. Methods used in all sciences without
exception, although, in different forms and
4 The need for hypothesis stems from the fact that the laws are not
directly seen in individual facts, no matter how many of them are
accumulated, as the essence does not coincide with phenomena.
Hypothesis is the statement, the truth or falsity of which has not yet
been established. The process of establishing the truth or falsity of
the hypothesis is the process of cognition as a dialectic unity of
modifications. It is the most general methods
of scientific cognition, and their study is the
subject of philosophical methodology
(philosophy of science).
      </p>
      <p>In view of the foregoing, it is proposed to
supplement the above classification of the levels
of the methodology of scientific cognition in the
form of the list of items 1-4, suggested by
V. Shtoff, with the scheme presented in Fig.2 –
some kind of graphical supplement to these items,
illustrating the outcomes of the work in a specific
subject area of the inductive approach under
study, which is a basis of all DM methods, related
to the levels of scientific cognition.</p>
      <p>The main purpose of this scheme is to show the
relationship between the levels of cognition, and, the
most important thing, to demonstrate the limit of the
capabilities of DM methods. It follows from the
above statement and the illustration that the limit of
the level of the scientific cognition methodology,
achieved through DM methods or tools, is the lowest
of these levels – the level of techniques.</p>
      <p>
        As a result, ER is quite understood by the
expert in the subject area and is applicable for
further processing as a basis for possible transition
to the hypothesis, which is not the automated
result of induction and not an inductive inference,
but one of the possible answers to the problem
encountered, including in the form of
assumptions, suggestions and their implications
with further testing in practice. However, the
emergence of hypothesis is mandatory4.
practical (experimental, object-tool) and theoretical activity.
However, eventually it is only confirmation by practice that converts
a hypothesis into the true theory, converts probable knowledge into
the credible one, and vice versa, the refutation in practice and
experiment discards the hypothesis as false assumption [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ].
Using DM, it becomes possible to automatically
generate ER, being the “bricks” for advancing and
building hypotheses as a part of addressing a specific
problem. That is, the emergence of hypothesis is
preceded by a very important stage of generation
(search) of ER - this is precisely the contribution of
DM to the process of cognition! Furthermore, this
stage occurs automatically, based on the algorithms
invented by human beings and implemented in the
form of computer programs (a human just selects the
suitable algorithm and downloads the data).
      </p>
      <p>
        At the same time, possible transition from ER to
hypothesis as a probable knowledge – is not so easy
and straightforward way. There is an intersection or
convergence of dialectical logic, methodology of
scientific cognition and psychology of scientific
creativity (Fig.3). The analysis of the structure of
such a complex dialectic intersection is one of the
challenges in the way of transition from the
empirical basis to the theoretical building [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ].
      </p>
      <p>
        This also requires performing considerable and
nontrivial intellectual work, taking certain efforts
by the researcher and, most probably, carrying out
additional researches, which, to a large degree,
can be considered an extension of DM. This is the
case with almost all known DM methods.
Therefore, the ultimate outcome that might be
obtained directly in the application of any DM
tools is ER level, and, methodologically speaking,
the level of techniques. Such class of DM models
as neural networks needs to be separately
mentioned. The use of neural networks, in some
cases, yields rather good results; however,
unfortunately, they produce no effect in terms of
the methodology of scientific cognition – we
cannot build ER in this case and, even more, we
are unable to proceed to formulate and devise
hypotheses! Their level is limited by the level of
“primitive” (like animals do it) recognition
(classification) and nothing more, and it is not
itself a new knowledge. From the cognitive and
methodological points of view, it is a dead-end
type of DM or a completely different paradigm of
the scientific cognition. Actually, this is also
discussed in the work [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ] where the authors try
to "feel out" the ways of understanding the work
of neural networks.
      </p>
      <p>
        It should be noted that it is advancement of ER
that the cytogramm processing web service (URL:
https://www.data4logic.net/ru/Services/CellsAttri
butes) is focused on, enabling
cytologistsresearchers to generate ER and, with a high
probability of success, to devise on their basis the
hypotheses to address the problems that they face.
The pictures stipulated by the paper related to
leukemia diagnostics [
        <xref ref-type="bibr" rid="ref11 ref12">11, 12</xref>
        ] can be used as an
example of this approach.
      </p>
      <p>
        In many cases, solving specific practical
problems is actually limited, in terms of cognition,
to the level of ER, which is used as a basis for
further formulation, in a best-case scenario, of a
decision-making direction or rule, and it remains
at the first empirical level of cognition, being the
lowest of all possible levels [
        <xref ref-type="bibr" rid="ref13 ref14 ref15">13, 14, 15</xref>
        ]. In the
short run, it suits business as a sphere of practical
activities; however, in the long run, the main think
is lost – finding really new knowledge which can
be implemented in innovations, or developing a
new method, modus operandi, business model,
etc., that will provide higher-order competitive
advantage.
      </p>
      <p>In a similar way, the level of “primitive”
classification inherent to neural networks often suits
business. Consequently, it can be ascertained that
DM methods are capable of providing only the level
of empirical cognition in the specific subject area
under study as well as the level of techniques and
directions, which completely fits the scheme shown
in Fig.1 and Fig.2.</p>
      <p>Now, it becomes clear why there are no
“breakthrough” inventions made using DM –
because now such inventions can take place only
in a specific subject area, and this requires close
cooperation and interaction as well as full-fledged
scientific communication with the representatives
of the same subject area, which is the biggest
obstacle to such kind of achievements.</p>
      <p>Hence, the following conclusions can be
drawn.</p>
      <p>1. The methods of DM as well as Big Data
is a new man-machine methodology of empirical
cognition.</p>
      <p>2. These methods have their limit in the
form of ER represented in different forms.</p>
      <p>3. ER can serve as “drafts” for preparation,
generation and formulation of hypotheses aimed
at further more in-depth cognition of the subject
area.</p>
      <p>4. In order to select the best strategy for the
use of DM tools, a clear understanding of the
goals of problem-solving is needed.</p>
      <p>5. The use of DM tools requires a close
cooperation with the experts in a specific subject
area that, in its turn, raises a number of questions
related to: initiation of such cooperation;
skillfulness of the experts in the subject area;
statement of the problem in the respective context;
building the team to solve the problem, etc.</p>
      <p>6. DM and Big Data experts’ “shifting” to the
area of development of the standardized software
(cloud services, web-services, desktop applications)
does not solve the problem of in-depth cognition;
there is still a limit represented by the empirical
cognition – obtaining of ER, i.e., in fact, provisional
hypothesis for the given specific subject area. In this
case, the burden of solving the specific problem to
deepen cognition and clarify the hypotheses is fully
transferred to the experts in the subject area. The
full-fledge interaction between the experts in subject
areas and Data Scientist is significantly more
painstaking in terms of organizational and
communicative cost, but, in our opinion, this
approach is able to ensure major breakthroughs in
the subject area. An interim option is also possible
and now it begins to be actively used in business.
Many companies realized that, without efficient
“task setters” and analytics well-versed in DM tools,
just the use of desktop, web and cloud services was
inefficient. From a methodological standpoint, the
most critical fact has been established – the limits of
the applicability of any DM methods are the level of
ER, i.e. the level of techniques and directions in a
specific subject area, where data mining methods are
used, or provisional (working) hypothesis. As of
today, it is the only visible and obvious achievement
of all DM algorithms. It should be noted that one of
the available web services, suitable for researchers
who have no special training on mathematics and
informatics, which is designed to find ER, is
implemented on ScienceHunter portal
(https://www.sciencehunter.net).</p>
    </sec>
    <sec id="sec-3">
      <title>3. Conclusions</title>
      <p>Knowing the applicability limits of DM tools, it
is possible to more fully understand how to set goals
when selecting appropriate DM methods; for
example, to choose ones that produce a relatively
large set of ER, or to use those ones that produce a
limited set of such patterns characterized by greater
accuracy. From the methodological point of view,
the most important fact has been established – the
limits of applicability of DM methods is the level of
ER. A huge number of methods, techniques, a
variety of developed computer programs, cloud
services and other software – all this ends up with
one thing that is the level of ER. Currently, this is the
only observable and obvious achievement of all DM
algorithms. Should the result be considered
important in terms of cognition? It is quite possible
to answer positively. Although it should be
emphasized that all this refers to a particular subject
area, which applies methods of data mining. It
should be noted that DM can be understood as an
evidentiary or constructive method of cognition,
with all the advantages and disadvantages. Finding
ER today is implemented in the form of web
services (for example, ScienceHunter portal:
https://www.sciencehunter.net), so future research
will focus on the development of an automated
system concept for DM, suitable for researchers
with no special training in mathematics and
computer science.</p>
    </sec>
    <sec id="sec-4">
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