=Paper= {{Paper |id=Vol-3147/paper13 |storemode=property |title=Gamified workshops in career choice: gamification to reduce the lack of personnel in the logistics sector |pdfUrl=https://ceur-ws.org/Vol-3147/paper13.pdf |volume=Vol-3147 |authors=Lisa-Maria Putz,Viktoria Doppler,Verena Stockhammer |dblpUrl=https://dblp.org/rec/conf/gamifin/PutzDS22 }} ==Gamified workshops in career choice: gamification to reduce the lack of personnel in the logistics sector== https://ceur-ws.org/Vol-3147/paper13.pdf
Gamified workshops in career choice: Gamification to reduce the
lack of personnel in the logistics sector
Lisa-Maria Putz 1, Viktoria Doppler 2 and Verena Stockhammer 1
1
    University of Applied Sciences Upper Austria – Logistikum, Wehrgrabenstraße 1-3, Steyr, 4400, Austria
2
    XXXLutz KG, Römerstraße 39, Wels, 4600, Austria

                  Abstract
                  The logistics sector is challenged by a shortage of skilled personnel. The personnel shortage is
                  triggered by a low attractiveness of the logistics sector, the lack of presence of logistics in
                  education and training as well as demographic changes. This study aims to examine the effects
                  of gamified workshops for people in career choice processes using the social cognitive career
                  theory (SCCT) applied in logistics. Gamified workshops are used to influence the image and
                  the job interest in the logistics sector. A one-group pre-test-post-test study with a standardized
                  questionnaire and a sample of 160 persons was conducted based on the SCCT. The results show
                  that all constructs of the SCCT raised after the gamified workshops, with five out of six
                  constructs showing significant improvements. Thus, we derive those gamified workshops are a
                  suitable treatment to increase attractiveness of sustainable logistics jobs. The high self-efficacy
                  of the respondents indicates that the level of difficulty of occupations in the logistics sector is
                  not perceived as too high and therefore is not perceived as an entry barrier. The positive results
                  speak in favor of continuing the research, with a subsequent longitudinal study, and to test the
                  success of gamified workshops in other sectors with a shortage of skilled workers.

                  Keywords
                  Gamification, logistics, sustainable logistics, green jobs, career choice, gamified workshop


1. Introduction                                                                                 role in international trade relations. Moreover,
                                                                                                developments in logistics have a significant
                                                                                                impact on the trade flows of a country [4].
    The logistics sector represents a substantial
                                                                                                     The recent COVID-19 pandemic has
driver of the economy. The transport and storage
                                                                                                highlighted the value of logistics and recalled that
services sector is responsible for 5% or 599 billion
                                                                                                daily life depends on effective logistics. Indeed,
EUR of the total gross value added (GVA) in the
                                                                                                the pandemic disrupted the logistics sector
EU-27. Furthermore, 5.3% of the total workforce                                                 1
                                                                                                  leading to bottlenecks in the supply of daily
in the EU-27 is employed in the logistics sector
                                                                                                products due to delays in deliveries as well as
[1]. The total logistics market volume in the EU is
                                                                                                transport prices which are ten times higher than
878 billion EUR [2] and a third of the research and
                                                                                                pre-pandemic [5]. Furthermore, global logistics
development investments in the EU is received by
                                                                                                activities cause environmental emissions such as
the automotive sector and other transport-related
                                                                                                greenhouse gases or noise contributing to the
businesses [3]. The logistics sector plays not only
                                                                                                climate change [6, 7]. Reducing the emissions
a major role as employer and creator of value, it
                                                                                                caused by the transport sector is one of the goals
secures employment and value creation in further
                                                                                                of the European Green Deal, as the transport
sectors of the economy. Logistics is not only of
                                                                                                sector is currently responsible for a quarter of the
regional importance, it contributes to the
                                                                                                European greenhouse gas emissions [8].
competitiveness of a country and plays a crucial

6th International GamiFIN Conference 2022 (GamiFIN 2022),
April 26-29, 2022, Finland
EMAIL: lisa-maria.putz@fh-steyr.at (A. 1)
verena.stockhammer@ fh-steyr.at (A. 3);
ORCID: 0000-0003-3659-2231 (A. 1);
0000-0002-0406-0284 (A. 3)
              ©️ 2022 Copyright for this paper by its authors. Use permitted under Creative
              Commons License Attribution 4.0 International (CC BY 4.0).
              CEUR Workshop Proceedings (CEUR-WS.org)




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    Despite its importance for the worldwide             2. Theory and hypotheses
economy and its potential to save greenhouse gas
emissions, the logistics sector suffers of an
                                                             We use the SCCT following [21] as theoretical
increasing shortage of staff. Logistics activities
                                                         background for our study and develop the
are labor-intensive on both operational and
                                                         hypotheses for the pre-post study based on the
managerial levels with the vast majority of jobs
                                                         constructs of SCCT.
continuing to be done by humans [9]. In fact, the
                                                             SCCT is based on the social cognitive theory
logistics performance of companies highly
                                                         of [22], further developed by [23, 24] aiming to
depends on the availability and quality of skilled
                                                         explain ‘three interrelated aspects of career
staff [2, 10]. One of the reasons of the labor
                                                         development: (1) how basic academic and career
shortage in logistics is a lower attractiveness of
                                                         interests develop, (2) how educational and career
logistics compared to other sectors [11]. Even
                                                         choices are made, and (3) how academic and
though it is a growing, innovative sector with
                                                         career success is obtained’ [25].
future-proof and lots of green jobs, it remains a
                                                             SCCT was chosen as the underlying theory for
challenge for the sector to communicate its
                                                         this empirical study based on the results of [26].
attractive jobs and opportunities [2, 11]. The low
                                                         The authors conducted a literature review
attractiveness of the logistics sector prevents
                                                         identifying career choice theories for gamification
(young) professionals from applying for jobs [12].
                                                         research providing a theoretical framework to
Additionally, recent studies showed that a further
                                                         apply career choice theories into the area of
reason for the personnel shortage is caused by the
                                                         gamification. The SCCT was evaluated as the
lacking presence of logistics in education and the
                                                         most appropriate theory to investigate the results
perception of job seekers of earning a low salary
                                                         of gamified workshops about career choice in the
[13].
                                                         area of logistics [25]. Thus, we followed the
    In this paper, we investigate how gamification
                                                         results of the work done by [26] and selected the
can be used to attract people to the logistics sector.
                                                         SCCT as the underlying theory for the conducted
The concept of gamification means the use of
                                                         study.
game elements in a non-game context and is used,
among other things, to influence people's attitudes
and behavior [14, 15]. It has been found that the        2.1. Social cognitive career theory
use of game elements can change the subjective           (SCCT)
personal attitude towards a subject and minimize
the inhibition threshold of using new things [15].           SCCT integrates various concepts into a single
[16] used gamification-based applications to raise       model including career choice and career
participants' interest in science and to promote         development. The main constructs of SCCT are
scientific careers. [17] created gamified                external barriers, external support, self-efficacy,
workplace simulations to enhance students’               outcome expectations and choice goals [25].
motivation and awareness of career opportunities.            SCCT focuses on three cognitive-person
[18]proposes to associate gamification as a              constructs (1) self-efficacy, (2) outcome
concept with a broad field of application in the         expectations, and (3) choice goals and evaluates
context of career guidance [18]. According to [19]       how these three constructs interact with the
gamified career decision-making systems can turn         environmental factors external barriers and
the career selection into an engaging process. Yet,      external support to predict the choices people
their review found a lack of research on the use of      make concerning their careers [21]. Whereas
gamification in career choice. Another example           external barriers decrease self-efficacy, external
for a possible application of gamification in career     support leads to a rise of self-efficacy. Further,
choice, is an interactive online game to expose          self-efficacy increases outcome expectations and
students to career options [20].                         vocational interests [23]. The whole SCCT model
    This study aims to examine the effects of            is illustrated in Figure 1 [21].
gamified workshops for people in career choice               The constructs of the SCCT can be described
processes using the social cognitive career theory       as follows:
(SCCT) by [21] applied in logistics. In particular,
                                                                  Self-efficacy is an individual’s beliefs
the career choice goals based on peoples’                    about own capabilities to complete a task or to
interests, self-efficacy, external barriers and              be skilled for a specific job [25].
support are investigated.




                                                     125
        Outcome expectations are expected             factors to predict the academic and vocational
   consequences of specific actions and behavior       choices of people. In brief, the SCCT model
   [23]. It means that people chose a particular       examines the barriers and interest of respondents
   career path with higher probability if they         towards a job. [21] SCCT has been applied to
   relate the career path to positive consequences     attract people to engineering and computing with
   based on their behavior [21].                       different types of people ranging from beginners
        Vocational interests refer to “patterns of    to advanced [25, 28]. [28] used SCCT to predict
   likes, dislikes, and indifferences regarding        interests and choice goals in computing
   career-relevant activities and occupations”         disciplines. They found that external support
   [23]. It is assumed that vocational interests are   increased the insistence on pursuing a discipline
   the interest of a person in a specific career       and indirectly the insistence on completing a
   which lead to a specific career choice goal         discipline is strengthened. [27] focused on career
   [23].                                               choice in agricultural sciences. They found that
        Choice goals are the intention of a person    environmental factors such as gender, major,
   to achieve a particular level of performance or     average grade do not have a significant impact on
   to actually perform a certain behavior [25].        career choice processes in agricultural sciences.
   Goals allow a person to guide their personal        [21] conducted a study using SCCT to investigate
   behavior and to maintain the chosen behavior        the intention of students to enter the sports and
   for a long time [23].                               leisure industry. Their results validate the
                                                       relationship between the constructs of the model
   To ensure a better understanding of each            as     presented     above     [21].   For     the
construct, a table of the items for each construct     operationalization of the well-approved SCCT
was included in the Appendix in Table 5. The           model, we developed a questionnaire which can
SCCT model includes environmental factors such         be found in the Appendix in Table 5.
as gender, major or average grade and contextual
factors e.g., the support system in addition to the    2.2.    Hypotheses
main constructs described above. The
environmental factors influence the self-efficacy,         The hypotheses are derived based on the
the outcome expectations, the vocational interest      literature and the relation of the constructs of the
and the choice goals [23, 27]. In this study           SCCT. The alignment of students educational and
external barriers and external support are the         occupational aspirations is a clear indicator for
environmental factors under examination [21].          their understanding of the labour market. Students
                                                       whose educational and occupational expectations
                                                       are misaligned, often underestimate the level of
                                                       education that is required for their aspired
                                                       profession [29]. Gamified workshops are one way
                                                       to inform in an engaging environment and attract
                                                       people for a certain topic [30]. Previous research
                                                       has shown that gamification can foster intrinsic
                                                       motivation [31], increase the enjoyment of
                                                       learning [32] and increase students’ knowledge
                                                       retention [30]. [33] conducted a literature review
                                                       on the functionality of gamification and conclude
                                                       that gamification achieved various positive
                                                       effects. In fact, results demonstrated that the
   Figure 1: Model of SCCT, following [21]             success of gamification depends on the users and
                                                       the context in which it is applied [33].
    SCCT describes mechanisms and central,                 Following, we assume that gamification leads
dynamic processes, through which academic and          to positive effects regarding a career in logistics
career interests are developed, career-relevant        using the SCCT. The hypotheses examine
choices are formed and realized, and performance       changes from the first measurement point (M1,
                                                       directly before the gamified workshop) compared
outcomes are accomplished [23]. SCCT focuses
                                                       with the second measurement point (M2, directly
on cognitive-person constructs such as self-
                                                       after the gamified workshop). It was tested
efficacy and their interaction with environmental



                                                   126
whether the respondents' choice goals towards the       3.1.        The gamified condition
logistics industry improved after the workshops.
It is hypothesised that gamified workshops have a
                                                            Gamification was implemented in gamified
positive impact on the constructs of the SCCT and
                                                        workshops applied in the area of logistics. We
thus, that the values improve from M1 to M2. The
                                                        used gamified workshops as the treatment
hypotheses for this paper are as follows:
                                                        between M1 and M2. The workshops include the
    H1: External barriers towards logistics jobs
                                                        following gamification elements: quick feedback,
decreased from M1 to M2.
                                                        storytelling, competition, cooperation, ranking,
    H2: External support in relation to a job in the
                                                        time limits, rewards and clear goals, and a focus
logistics industry increased from M1 to M2.
                                                        on the topic of sustainable logistics including
    H3: Outcome expectations in relation to a job
                                                        transport. In the gamified workshops, the
in the logistics sector increased from M1 to M2.
                                                        participants worked together in small teams of
    H4: Self-efficacy in relation to a job in the
                                                        three to five people and solve different tasks to
logistics sector increased from M1 to M2.
                                                        collect points. A detailed schedule of the gamified
    H5: The interest for a job in the logistics
                                                        workshop can be found in Table 1. The gamified
industry increased from M1 to M2.
                                                        workshops have been designed and further
    H6: The intention to apply for a logistics job
                                                        developed in various funded projects [15]. This
increased from M1 to M2.
                                                        paper is intended to examine the effectiveness of
    The majority of people who are completing a
                                                        done adaptations regarding career choice.
training with logistics focus chose this training
due to an existing interest in the field [34, 35]. We
                                                        Table 1
assume that the gamified workshops lead to a
                                                        Schedule of a gamified workshop
higher increase of the SCCT constructs for people
without a background in logistics than for people         Gamified workshop               Game elements
who are already in a logistics training. Therefore,       09:45 -    Measurement
it is investigated if there is a difference between
                                                          10:00      1 (M1)
respondents with a logistics focus such as students
in a specialized logistics study program and              10:00 -    Interactive        Time constraint,
without a logistics focus such as students in             11:00      lecture            storytelling
general education or career changers without              11:00 -    Augmented          Time constraint, avatar,
logistics background, leading to H7.                      11:30      reality game:      storytelling
    H7: Respondents without logistics education                      Logistify
have a higher increase of the values of the               11:30 -    “Career            Storytelling
constructs from M1 to M2 than respondents with            12:00      Activity”
a logistics focus.                                        13:00 -    Interactive        Storytelling, time
                                                          14: 45     lecture, Job       constraint
3. Method                                                            apps         &
                                                                     gamification
   We studied the effects of gamified workshops           15:00 –    Dragons’ Den:      Storytelling, time
with quantitative methods using a non-                    16:00      Logistics jobs     constraint
experimental study. For this study, a one-group-
                                                                     in future
pre-test-post-test-design was used. The research
design was chosen based on previous studies                          Dragons’ Den
which demonstrated the positive effects of                16:00 -    Closing,
gamification in experiments comparing non-                16:30      award
gamified and gamified treatments [15, 36, 37].                       ceremony &
First, a pre-test measurement (M1) was completed                     Measurement
by the participants, then the treatment in form of                   (M2)
a gamified workshop took place followed by the                                        Leaderboard, points,
post measurement (M2). We did not include a               Whole day (in each          immediate feedback,
control group following the results of previous
                                                          exercise)                   clear goals, competition &
studies showing the validity of a pre-post-test
                                                                                      cooperation
design without a control group in gamification
research [36–38].




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3.2.    Data collection                                 used to test differential hypotheses. Based on the
                                                        primary data the distribution of the mean values
                                                        of the constructs was calculated. Given the scales
    Aiming to evaluate the differences of the
                                                        that were used, the respective sample sizes and the
interest towards logistics professions before and
                                                        distribution of the data (a Kolmogorov–Smirnov
after a gamified workshop, primary data of the
                                                        led to skewed distributions), it was decided to use
workshop participants was collected using a
                                                        non-parametric tests that make no specific
written questionnaire. We developed a
                                                        assumptions about the sample parameters.
questionnaire based on the SCCT study of
                                                        Following the suggestions from [41], Wilcoxon
Cunningham et al. [21] using the theoretical
                                                        signed-rank tests were used for matched pairs of
model and the metrics for measuring the SCCT
                                                        observations such as between M1 and M2 and
constructs as a basis. Multi-item scales based on
                                                        Mann–Whitney U test was used for independent
the work of [21], [25, 28], [39] and [40] were used
                                                        samples in the same distribution (e.g.
to create the questionnaire. The items for the
                                                        comparisons without or with logistics focus).
constructs can be found in the Appendix in
                                                            This study employed Cronbach’s Alpha and
Table 5.
                                                        composite reliability to draw conclusions that suit
    The answers of the respondents regarding the
                                                        the research context in the best way possible. The
items were evaluated using a 7- point Likert scale.
                                                        analysis results indicated that the satisfactory
We recoded the (partly reverse coded) items to fit
                                                        level of reliability has been met since the
with the [1] totally disagree to [7] totally agree.
                                                        Cronbach’s Alpha coefficient and composite
Apart from the demographic characteristics,
                                                        reliability values of all variables except the
closed questions were used in the standardized
                                                        construct external barriers are all larger than 0.7
survey. The questionnaire contained several items
                                                        [42]. External barriers was accepted with a lower
per construct as defined in the SCCT. For the
                                                        alpha of 0.621 following [43] indicating an
evaluation of the results, we considered the
                                                        acceptable internal consistency for research in
constructs as a unit using the mean values of the
                                                        earlier, exploratory stages such as the underlying
items.
                                                        study. Thus, the reliability of the used scale
    The data collection was conducted during
                                                        generally fits with the scientific standards. Table
gamified workshops that took place between
                                                        5 in the Appendix summarizes Cronbach’s Alpha
September 2019 and March 2020 in Austria. A
                                                        and composite reliability of the constructs.
total of 160 people participated in the gamified
workshops. The sample of people who
participated was drawn among the population             4. Results and discussion
who is currently intensively engaged in career
choice decisions. The participants include high             In this section, the results of the study are
school and upper school students, university            presented and discussed, the defined hypotheses
students, as well as people of adult education in       are tested and supported or rejected. Table
the career change process. In the analyses of the       2Error! Reference source not found.
data in section 4, the number of the total sample       summarizes the demographic characteristics
per analysis is sometimes smaller than 160. This        (1) gender, (2) age, (3) highest educational level
results from missing responses in parts of the          and (4) whether respondents are in a training with
questionnaires.                                         a logistics focus or without.

3.3.    Data analysis                                   Table 2
                                                        Demographic characteristics of the respondents
   For the data analysis the content of the             (n= 160)
questionnaires was transferred into a data set to        Category     Characteristics           n
enable the evaluation using a statistical software.      Gender      Male                  67 (42%)
Questionnaires of the pre- and posttest                              Female                92 (58%)
measurement that belong together were identified         Age         <19                   90 (56%)
by the unique code consisting of the first name                      20-23                 27 (17%)
and the month of birth. We used the software                         24-39                 28 (18%)
SPSS v27 for our data analysis.                                      40-55                  14 (9%)
   The primary data was analyzed using
                                                                     56-74                   1 (1%)
descriptive statistics and inferential statistics was



                                                    128
 Educational Vocational                  14 (9%)       background. Respondents without a logistics
 level       school                                    focus had an increase of the values of all
             University                 37 (23%)       constructs after the gamified workshop.
             High school /              95 (60%)           The results found a positive development for
             Upper school                              the group of respondents without a logistics focus.
             Grammar school               2 (1%)       Five out of the six constructs had a significant
             Other                       10 (6%)       increase between M1 and M2. External support
                                                       improved by .28 (p < .01), external support by .29
 Logistics   No                         111 (69%)
                                                       (p<.01), self-efficacy by .46 (p=.022), outcome
 focus
                                                       expectation by .20 (p <.01) and vocational interest
             Yes                        49 (31%)       grew by .46 (p<.01) after the gamified workshop.
                                                       Even if the construct of choice goal climbed up by
   Table 3 specifies the results for the               .13 in M2, the increase was not significant with p
hypotheses 1-6 including mean value, standard          =.139.
deviation, significance as well as information if          For the respondents who are already in a
the hypotheses was supported or rejected. Five out     logistics training, the values suggest mixed
of six hypotheses were supported. The evaluation       results. External barriers could be slightly
of external barriers (H1) has significantly            improved by .07 (p=.262), external support rose
improved from M1 (µ = 4.78) to M2 (µ = 5.01).          by .23 (p=.062) and vocation interest grew by .07
External support including previous knowledge          (p=.406). Self-efficacy and choice goals remained
and personal contacts significantly increased from     stable with an increase of .02 (p=.789) an .03
M1 (µ = 4.04) to M2 (µ = 4.29), leading to support     (p=.821). Outcome expectation found a little drop
H2. Outcome expectations significantly increased       by .07 (p=971). None of the results in the group
from µ = 5.22 up to µ = 5.55 after the gamified        of respondents with a logistics focus are
workshops, thus H3 is supported. Self-efficacy         significant. Indeed, out of the 160 respondents, 49
(H4) significantly increased from M1 (µ = 5.40)        had a training with logistics focus, leading to a
to M2 (µ = 5.52). Vocational interest in the           lower reliability of the results in particular in this
logistics industry significantly increased after the   group.
gamified workshop from µ = 4.39 up to µ = 4.74,            Based on the results of Table 4, we can accept
therefore H5 is supported. The intention to enter      H7 and confirm that the effect of the gamified
the logistics sector (H6), which is referring to       workshops was higher in the group of people
choice goals, improved from µ = 3.83 before the        without logistics background than those already in
gamified workshop up to µ = 3.94 after the             a logistics training.
gamified workshop without significance.
                                                       Table 4
Table 3                                                Results for hypothesis 7
Results for hypotheses 1-6                                                     M1       M2
 Hypo-       M1       M2     Signifi-   Supported/         Hypotheses                           ∆ M1 to M2
                                                                              µ, (σ)   µ, (σ)
 theses    µ, (σ)   µ, (σ)    cance      rejected          Logistics focus
   H1       4.78     5.01      Yes      supported
                                                                 H1            5.04     5.11       .07
            (.98)    (.99)   p < .01
                                                                              (1.02)   (1.15)
   H2       4.04     4.29      Yes       supported
                                                                H2             5.32     5.45       .23
           (1.52)   (1.44)   p < .01
                                                                              (1.06)   (0.92)
   H3       5.22     5.55      Yes       supported
                                                                H3             5.99     6.01       .02
           (1.22)   (1.08)   p < .01
                                                                              (0.82)   (0.86)
   H4       5.40     5.52      Yes       supported
                                                                H4             6.12     6.02       - .10
           (1.19)   (1.29)   p < .05
                                                                              (0.87)   (1.06)
   H5       4.39     4.74      Yes       supported
                                                                H5             6.17     6.24       .07
           (2.02)   (1.88)   p < .01
                                                                              (1.06)    (.90)
   H6       3.83     3.94       No       rejected
                                                                H6             3.93     3.96       .03
            (.68)    (.65)   p = .146
                                                                              (0.64)   (0.72)
                                                           Without logistics focus
   Table 4 summarizes the results for
hypothesis 7 which investigates differences                      H1           4.68     4.96        .28
between respondents with and without a logistics                              (.95)    (.92)




                                                     129
       H2            3.54      3.83          .29          help to reduce the lack of personnel and attract
                    (1.38)    (1.35)                      people to the sector.
       H3            4.91      5.37          .46             For the quantitative survey, we used a pre-
                    (1.21)    (1.10)                      post-test study design based on the SCCT of [21]
       H4            5.12      5.32          .20          with 160 respondents. The constructs of the SCCT
                    (1.19)    (1.33)                      improved after the gamified workshops, with five
       H5            3.68      4.14          .46          out of six constructs having a significant increase.
                    (1.87)    (1.83)                      The pre- and post-comparison showed that after
       H6            3.79      3.92          .13          the gamified workshops, a significant increase
                    (0.69)    (0.62)                      could be achieved for five out of six constructs of
                                                          the SCCT. External support, outcome
    Even if respondents who have completed                expectation, self-efficacy, vocational interest
training with a logistics focus have only slightly        significantly increased after the workshops and
changed their interest, they realize a higher             external barriers such as the fear of being
interest (µ = 6.24) in a job in the logistics industry    discriminated or not treated equally in the sector
compared to respondents without logistics focus           significantly decreased.
(µ = 4.14). The intention to enter the logistics             This study has several limitations leading to
sector could only be somewhat improved in M2              ideas for future research. The sample of 160
for respondents who had completed a training              respondents, partly divided into smaller groups
with a logistics focus, leading to a level of choice      based on demographic characteristics leads to a
goals on a similar level compared to respondents          major room for improvement. Moreover, the
without training with a logistics focus (µ = 3.96         calculation of a structural equation model (SEM)
vs. µ = 3.92).                                            for the SCCT should be included in future
    The highest increase in the group of                  research. Before conducting an exploratory factor
respondents in a logistics training was external          analysis or SEM, the items of the constructs’
support with plus .23 after the workshop. In the          external barriers, vocational interest and choice
group of respondents with a logistics focus, the          goals should be expanded to achieve a higher
highest increase of .46 was allied to self-efficacy       validity.
and vocational interest, indicating that the                 Other ideas for future research are that further
workshop design enhances people’s beliefs about           studies could investigating the effects of the
their own capabilities to be skilled for the logistics    variation of different game elements. In addition
sector.                                                   to conducting an experiment with the use of a
    It is noticeable that the interest in the logistics   control group, it is also worth considering
sector (vocational interest) is assessed with a           conducting a longitudinal study. The topic of
higher average score (µ = 4.74 vs. µ = 3.94) than         external barriers is not explicitly addressed in the
the intention to enter the logistics (career choice       gamified workshops. It would be of interest to
goals) sector. This was observed in both M1 and           explicitly address external barriers during the
M2. Further research could investigate if and why         workshop and investigate if the workshops helped
a higher interest leads to lower choice goals.            to further reduce the barriers. Due to the longer
    Self-efficacy is the construct with highly            period, this can help to deliver more reliable
positive evaluations both before and after the            results and reveal changes and developments. In
workshops. Based on this high self-efficacy, it is        addition, a scientific investigation of gamified
concluded that occupations in the logistics sector        workshops regarding their effectiveness in other
are not perceived as too difficult for a possible         areas is possible. Due to the positive success in the
entry.                                                    logistics sector, gamified workshops can also be
                                                          used in other sectors after adapting the content to
5. Conclusion                                             the area of application to identify whether they
                                                          lead to similar results.
   Among other reasons, a low attractiveness and
a lack of knowledge regarding (green) job                 6. Acknowledgements
opportunities resulted in a personnel shortage in
the logistics sector. This study shows that                  This research is funded by viadonau through
gamified workshops positively changed peoples’            the research cooperation REWWay.
view regarding logistics jobs and could therefore




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8. Appendix
   For the assessment of the questionnaire, we used a 7-point Likert scale ranging from totally
disagree (1) to totally agree (7). In addition, we included the demographic statistics (1) gender,
(2) school type/education type, (3) logistics focus and (4) age in the survey which are not listed in
Table 5.

   Table 5
   Measurement scales.
    Construct                                              Items                                                Source
                    (1) It is possible I will be treated differently within the logistics sector because of
                        my demographics (e.g., age, sex, race)
                    (2) I anticipate facing discrimination in the logistics sector based on my
  External              demographics (e.g., race, sex, age)
  barriers          (3) I do not foresee being treated differently in the logistics sector based on my
                                                                                                              [21, 40]
  (α: 0.621)            demographic characteristics (e.g., age, sex, race) (reverse scored)
  (CR: 0.634)       Within the context of the logistics sector, I feel as if I would...
                    (4) … be promoted quickly (reverse scored),
                    (5) … have a hard time advancing in the profession
                    (6) … have several opportunities for career advancement (reverse scored)
                    (1) I have sufficient previous experience to enter the logistics sector
  External          (2) I have the training to enter the logistics sector
  support           (3) My educational background has prepared me for a job in the logistics sector.
                                                                                                              [21, 39]
  (α: 0.822)        (4) I feel as if I have sufficient contacts to help me in entering the logistics sector
  (CR: 0.825)       (5) I do not have the contacts to help me earn a job in the logistics sector (reverse
                        scored)
  Self-efficacy     (1) I have self-assurance that I could earn a position within the logistics sector
  (α: 0.888)        (2) I am capable of learning the skills needed for a job in the logistics sector          [21]
  (CR: 0.835)       (3) I am confident I could successfully work within the logistics sector
  Vocational       (1) Entering the logistics sector following graduation is something that interests
  interest              me
                                                                                                              [21]
  (α: 0.785)       (2) I have no interest working in the logistics sector once I graduate (reverse
  (CR: 0.890)           scored)
                   Entering the logistics sector would mean…
  Outcome           (1) ...satisfaction from being in this profession.
  expectations      (2) … a good salary                                                                       [21, 25,
  (α: 0.931)        (3) ... get respect from other people                                                      28]
  (CR: 0.933)       (4) ... go into a field with high employment demand
                    (5) ... do exciting work
  Choice goals      (1) I intend to enter the logistics sector following graduation
  (α: 0.985)        (2) I intend to work somewhere other than the logistics sector following                  [21]
  (CR: 0.902)           graduation (reverse scored)
   α: Cronbach’s Alpha
   CR: Composite Reliability




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