=Paper=
{{Paper
|id=Vol-3147/paper13
|storemode=property
|title=Gamified workshops in career choice: gamification to reduce the lack of personnel in the logistics sector
|pdfUrl=https://ceur-ws.org/Vol-3147/paper13.pdf
|volume=Vol-3147
|authors=Lisa-Maria Putz,Viktoria Doppler,Verena Stockhammer
|dblpUrl=https://dblp.org/rec/conf/gamifin/PutzDS22
}}
==Gamified workshops in career choice: gamification to reduce the lack of personnel in the logistics sector==
Gamified workshops in career choice: Gamification to reduce the lack of personnel in the logistics sector Lisa-Maria Putz 1, Viktoria Doppler 2 and Verena Stockhammer 1 1 University of Applied Sciences Upper Austria – Logistikum, Wehrgrabenstraße 1-3, Steyr, 4400, Austria 2 XXXLutz KG, Römerstraße 39, Wels, 4600, Austria Abstract The logistics sector is challenged by a shortage of skilled personnel. The personnel shortage is triggered by a low attractiveness of the logistics sector, the lack of presence of logistics in education and training as well as demographic changes. This study aims to examine the effects of gamified workshops for people in career choice processes using the social cognitive career theory (SCCT) applied in logistics. Gamified workshops are used to influence the image and the job interest in the logistics sector. A one-group pre-test-post-test study with a standardized questionnaire and a sample of 160 persons was conducted based on the SCCT. The results show that all constructs of the SCCT raised after the gamified workshops, with five out of six constructs showing significant improvements. Thus, we derive those gamified workshops are a suitable treatment to increase attractiveness of sustainable logistics jobs. The high self-efficacy of the respondents indicates that the level of difficulty of occupations in the logistics sector is not perceived as too high and therefore is not perceived as an entry barrier. The positive results speak in favor of continuing the research, with a subsequent longitudinal study, and to test the success of gamified workshops in other sectors with a shortage of skilled workers. Keywords Gamification, logistics, sustainable logistics, green jobs, career choice, gamified workshop 1. Introduction role in international trade relations. Moreover, developments in logistics have a significant impact on the trade flows of a country [4]. The logistics sector represents a substantial The recent COVID-19 pandemic has driver of the economy. The transport and storage highlighted the value of logistics and recalled that services sector is responsible for 5% or 599 billion daily life depends on effective logistics. Indeed, EUR of the total gross value added (GVA) in the the pandemic disrupted the logistics sector EU-27. Furthermore, 5.3% of the total workforce 1 leading to bottlenecks in the supply of daily in the EU-27 is employed in the logistics sector products due to delays in deliveries as well as [1]. The total logistics market volume in the EU is transport prices which are ten times higher than 878 billion EUR [2] and a third of the research and pre-pandemic [5]. Furthermore, global logistics development investments in the EU is received by activities cause environmental emissions such as the automotive sector and other transport-related greenhouse gases or noise contributing to the businesses [3]. The logistics sector plays not only climate change [6, 7]. Reducing the emissions a major role as employer and creator of value, it caused by the transport sector is one of the goals secures employment and value creation in further of the European Green Deal, as the transport sectors of the economy. Logistics is not only of sector is currently responsible for a quarter of the regional importance, it contributes to the European greenhouse gas emissions [8]. competitiveness of a country and plays a crucial 6th International GamiFIN Conference 2022 (GamiFIN 2022), April 26-29, 2022, Finland EMAIL: lisa-maria.putz@fh-steyr.at (A. 1) verena.stockhammer@ fh-steyr.at (A. 3); ORCID: 0000-0003-3659-2231 (A. 1); 0000-0002-0406-0284 (A. 3) ©️ 2022 Copyright for this paper by its authors. Use permitted under Creative Commons License Attribution 4.0 International (CC BY 4.0). CEUR Workshop Proceedings (CEUR-WS.org) 124 Despite its importance for the worldwide 2. Theory and hypotheses economy and its potential to save greenhouse gas emissions, the logistics sector suffers of an We use the SCCT following [21] as theoretical increasing shortage of staff. Logistics activities background for our study and develop the are labor-intensive on both operational and hypotheses for the pre-post study based on the managerial levels with the vast majority of jobs constructs of SCCT. continuing to be done by humans [9]. In fact, the SCCT is based on the social cognitive theory logistics performance of companies highly of [22], further developed by [23, 24] aiming to depends on the availability and quality of skilled explain ‘three interrelated aspects of career staff [2, 10]. One of the reasons of the labor development: (1) how basic academic and career shortage in logistics is a lower attractiveness of interests develop, (2) how educational and career logistics compared to other sectors [11]. Even choices are made, and (3) how academic and though it is a growing, innovative sector with career success is obtained’ [25]. future-proof and lots of green jobs, it remains a SCCT was chosen as the underlying theory for challenge for the sector to communicate its this empirical study based on the results of [26]. attractive jobs and opportunities [2, 11]. The low The authors conducted a literature review attractiveness of the logistics sector prevents identifying career choice theories for gamification (young) professionals from applying for jobs [12]. research providing a theoretical framework to Additionally, recent studies showed that a further apply career choice theories into the area of reason for the personnel shortage is caused by the gamification. The SCCT was evaluated as the lacking presence of logistics in education and the most appropriate theory to investigate the results perception of job seekers of earning a low salary of gamified workshops about career choice in the [13]. area of logistics [25]. Thus, we followed the In this paper, we investigate how gamification results of the work done by [26] and selected the can be used to attract people to the logistics sector. SCCT as the underlying theory for the conducted The concept of gamification means the use of study. game elements in a non-game context and is used, among other things, to influence people's attitudes and behavior [14, 15]. It has been found that the 2.1. Social cognitive career theory use of game elements can change the subjective (SCCT) personal attitude towards a subject and minimize the inhibition threshold of using new things [15]. SCCT integrates various concepts into a single [16] used gamification-based applications to raise model including career choice and career participants' interest in science and to promote development. The main constructs of SCCT are scientific careers. [17] created gamified external barriers, external support, self-efficacy, workplace simulations to enhance students’ outcome expectations and choice goals [25]. motivation and awareness of career opportunities. SCCT focuses on three cognitive-person [18]proposes to associate gamification as a constructs (1) self-efficacy, (2) outcome concept with a broad field of application in the expectations, and (3) choice goals and evaluates context of career guidance [18]. According to [19] how these three constructs interact with the gamified career decision-making systems can turn environmental factors external barriers and the career selection into an engaging process. Yet, external support to predict the choices people their review found a lack of research on the use of make concerning their careers [21]. Whereas gamification in career choice. Another example external barriers decrease self-efficacy, external for a possible application of gamification in career support leads to a rise of self-efficacy. Further, choice, is an interactive online game to expose self-efficacy increases outcome expectations and students to career options [20]. vocational interests [23]. The whole SCCT model This study aims to examine the effects of is illustrated in Figure 1 [21]. gamified workshops for people in career choice The constructs of the SCCT can be described processes using the social cognitive career theory as follows: (SCCT) by [21] applied in logistics. In particular, Self-efficacy is an individual’s beliefs the career choice goals based on peoples’ about own capabilities to complete a task or to interests, self-efficacy, external barriers and be skilled for a specific job [25]. support are investigated. 125 Outcome expectations are expected factors to predict the academic and vocational consequences of specific actions and behavior choices of people. In brief, the SCCT model [23]. It means that people chose a particular examines the barriers and interest of respondents career path with higher probability if they towards a job. [21] SCCT has been applied to relate the career path to positive consequences attract people to engineering and computing with based on their behavior [21]. different types of people ranging from beginners Vocational interests refer to “patterns of to advanced [25, 28]. [28] used SCCT to predict likes, dislikes, and indifferences regarding interests and choice goals in computing career-relevant activities and occupations” disciplines. They found that external support [23]. It is assumed that vocational interests are increased the insistence on pursuing a discipline the interest of a person in a specific career and indirectly the insistence on completing a which lead to a specific career choice goal discipline is strengthened. [27] focused on career [23]. choice in agricultural sciences. They found that Choice goals are the intention of a person environmental factors such as gender, major, to achieve a particular level of performance or average grade do not have a significant impact on to actually perform a certain behavior [25]. career choice processes in agricultural sciences. Goals allow a person to guide their personal [21] conducted a study using SCCT to investigate behavior and to maintain the chosen behavior the intention of students to enter the sports and for a long time [23]. leisure industry. Their results validate the relationship between the constructs of the model To ensure a better understanding of each as presented above [21]. For the construct, a table of the items for each construct operationalization of the well-approved SCCT was included in the Appendix in Table 5. The model, we developed a questionnaire which can SCCT model includes environmental factors such be found in the Appendix in Table 5. as gender, major or average grade and contextual factors e.g., the support system in addition to the 2.2. Hypotheses main constructs described above. The environmental factors influence the self-efficacy, The hypotheses are derived based on the the outcome expectations, the vocational interest literature and the relation of the constructs of the and the choice goals [23, 27]. In this study SCCT. The alignment of students educational and external barriers and external support are the occupational aspirations is a clear indicator for environmental factors under examination [21]. their understanding of the labour market. Students whose educational and occupational expectations are misaligned, often underestimate the level of education that is required for their aspired profession [29]. Gamified workshops are one way to inform in an engaging environment and attract people for a certain topic [30]. Previous research has shown that gamification can foster intrinsic motivation [31], increase the enjoyment of learning [32] and increase students’ knowledge retention [30]. [33] conducted a literature review on the functionality of gamification and conclude that gamification achieved various positive effects. In fact, results demonstrated that the Figure 1: Model of SCCT, following [21] success of gamification depends on the users and the context in which it is applied [33]. SCCT describes mechanisms and central, Following, we assume that gamification leads dynamic processes, through which academic and to positive effects regarding a career in logistics career interests are developed, career-relevant using the SCCT. The hypotheses examine choices are formed and realized, and performance changes from the first measurement point (M1, directly before the gamified workshop) compared outcomes are accomplished [23]. SCCT focuses with the second measurement point (M2, directly on cognitive-person constructs such as self- after the gamified workshop). It was tested efficacy and their interaction with environmental 126 whether the respondents' choice goals towards the 3.1. The gamified condition logistics industry improved after the workshops. It is hypothesised that gamified workshops have a Gamification was implemented in gamified positive impact on the constructs of the SCCT and workshops applied in the area of logistics. We thus, that the values improve from M1 to M2. The used gamified workshops as the treatment hypotheses for this paper are as follows: between M1 and M2. The workshops include the H1: External barriers towards logistics jobs following gamification elements: quick feedback, decreased from M1 to M2. storytelling, competition, cooperation, ranking, H2: External support in relation to a job in the time limits, rewards and clear goals, and a focus logistics industry increased from M1 to M2. on the topic of sustainable logistics including H3: Outcome expectations in relation to a job transport. In the gamified workshops, the in the logistics sector increased from M1 to M2. participants worked together in small teams of H4: Self-efficacy in relation to a job in the three to five people and solve different tasks to logistics sector increased from M1 to M2. collect points. A detailed schedule of the gamified H5: The interest for a job in the logistics workshop can be found in Table 1. The gamified industry increased from M1 to M2. workshops have been designed and further H6: The intention to apply for a logistics job developed in various funded projects [15]. This increased from M1 to M2. paper is intended to examine the effectiveness of The majority of people who are completing a done adaptations regarding career choice. training with logistics focus chose this training due to an existing interest in the field [34, 35]. We Table 1 assume that the gamified workshops lead to a Schedule of a gamified workshop higher increase of the SCCT constructs for people without a background in logistics than for people Gamified workshop Game elements who are already in a logistics training. Therefore, 09:45 - Measurement it is investigated if there is a difference between 10:00 1 (M1) respondents with a logistics focus such as students in a specialized logistics study program and 10:00 - Interactive Time constraint, without a logistics focus such as students in 11:00 lecture storytelling general education or career changers without 11:00 - Augmented Time constraint, avatar, logistics background, leading to H7. 11:30 reality game: storytelling H7: Respondents without logistics education Logistify have a higher increase of the values of the 11:30 - “Career Storytelling constructs from M1 to M2 than respondents with 12:00 Activity” a logistics focus. 13:00 - Interactive Storytelling, time 14: 45 lecture, Job constraint 3. Method apps & gamification We studied the effects of gamified workshops 15:00 – Dragons’ Den: Storytelling, time with quantitative methods using a non- 16:00 Logistics jobs constraint experimental study. For this study, a one-group- in future pre-test-post-test-design was used. The research design was chosen based on previous studies Dragons’ Den which demonstrated the positive effects of 16:00 - Closing, gamification in experiments comparing non- 16:30 award gamified and gamified treatments [15, 36, 37]. ceremony & First, a pre-test measurement (M1) was completed Measurement by the participants, then the treatment in form of (M2) a gamified workshop took place followed by the Leaderboard, points, post measurement (M2). We did not include a Whole day (in each immediate feedback, control group following the results of previous exercise) clear goals, competition & studies showing the validity of a pre-post-test cooperation design without a control group in gamification research [36–38]. 127 3.2. Data collection used to test differential hypotheses. Based on the primary data the distribution of the mean values of the constructs was calculated. Given the scales Aiming to evaluate the differences of the that were used, the respective sample sizes and the interest towards logistics professions before and distribution of the data (a Kolmogorov–Smirnov after a gamified workshop, primary data of the led to skewed distributions), it was decided to use workshop participants was collected using a non-parametric tests that make no specific written questionnaire. We developed a assumptions about the sample parameters. questionnaire based on the SCCT study of Following the suggestions from [41], Wilcoxon Cunningham et al. [21] using the theoretical signed-rank tests were used for matched pairs of model and the metrics for measuring the SCCT observations such as between M1 and M2 and constructs as a basis. Multi-item scales based on Mann–Whitney U test was used for independent the work of [21], [25, 28], [39] and [40] were used samples in the same distribution (e.g. to create the questionnaire. The items for the comparisons without or with logistics focus). constructs can be found in the Appendix in This study employed Cronbach’s Alpha and Table 5. composite reliability to draw conclusions that suit The answers of the respondents regarding the the research context in the best way possible. The items were evaluated using a 7- point Likert scale. analysis results indicated that the satisfactory We recoded the (partly reverse coded) items to fit level of reliability has been met since the with the [1] totally disagree to [7] totally agree. Cronbach’s Alpha coefficient and composite Apart from the demographic characteristics, reliability values of all variables except the closed questions were used in the standardized construct external barriers are all larger than 0.7 survey. The questionnaire contained several items [42]. External barriers was accepted with a lower per construct as defined in the SCCT. For the alpha of 0.621 following [43] indicating an evaluation of the results, we considered the acceptable internal consistency for research in constructs as a unit using the mean values of the earlier, exploratory stages such as the underlying items. study. Thus, the reliability of the used scale The data collection was conducted during generally fits with the scientific standards. Table gamified workshops that took place between 5 in the Appendix summarizes Cronbach’s Alpha September 2019 and March 2020 in Austria. A and composite reliability of the constructs. total of 160 people participated in the gamified workshops. The sample of people who participated was drawn among the population 4. Results and discussion who is currently intensively engaged in career choice decisions. The participants include high In this section, the results of the study are school and upper school students, university presented and discussed, the defined hypotheses students, as well as people of adult education in are tested and supported or rejected. Table the career change process. In the analyses of the 2Error! Reference source not found. data in section 4, the number of the total sample summarizes the demographic characteristics per analysis is sometimes smaller than 160. This (1) gender, (2) age, (3) highest educational level results from missing responses in parts of the and (4) whether respondents are in a training with questionnaires. a logistics focus or without. 3.3. Data analysis Table 2 Demographic characteristics of the respondents For the data analysis the content of the (n= 160) questionnaires was transferred into a data set to Category Characteristics n enable the evaluation using a statistical software. Gender Male 67 (42%) Questionnaires of the pre- and posttest Female 92 (58%) measurement that belong together were identified Age <19 90 (56%) by the unique code consisting of the first name 20-23 27 (17%) and the month of birth. We used the software 24-39 28 (18%) SPSS v27 for our data analysis. 40-55 14 (9%) The primary data was analyzed using 56-74 1 (1%) descriptive statistics and inferential statistics was 128 Educational Vocational 14 (9%) background. Respondents without a logistics level school focus had an increase of the values of all University 37 (23%) constructs after the gamified workshop. High school / 95 (60%) The results found a positive development for Upper school the group of respondents without a logistics focus. Grammar school 2 (1%) Five out of the six constructs had a significant Other 10 (6%) increase between M1 and M2. External support improved by .28 (p < .01), external support by .29 Logistics No 111 (69%) (p<.01), self-efficacy by .46 (p=.022), outcome focus expectation by .20 (p <.01) and vocational interest Yes 49 (31%) grew by .46 (p<.01) after the gamified workshop. Even if the construct of choice goal climbed up by Table 3 specifies the results for the .13 in M2, the increase was not significant with p hypotheses 1-6 including mean value, standard =.139. deviation, significance as well as information if For the respondents who are already in a the hypotheses was supported or rejected. Five out logistics training, the values suggest mixed of six hypotheses were supported. The evaluation results. External barriers could be slightly of external barriers (H1) has significantly improved by .07 (p=.262), external support rose improved from M1 (µ = 4.78) to M2 (µ = 5.01). by .23 (p=.062) and vocation interest grew by .07 External support including previous knowledge (p=.406). Self-efficacy and choice goals remained and personal contacts significantly increased from stable with an increase of .02 (p=.789) an .03 M1 (µ = 4.04) to M2 (µ = 4.29), leading to support (p=.821). Outcome expectation found a little drop H2. Outcome expectations significantly increased by .07 (p=971). None of the results in the group from µ = 5.22 up to µ = 5.55 after the gamified of respondents with a logistics focus are workshops, thus H3 is supported. Self-efficacy significant. Indeed, out of the 160 respondents, 49 (H4) significantly increased from M1 (µ = 5.40) had a training with logistics focus, leading to a to M2 (µ = 5.52). Vocational interest in the lower reliability of the results in particular in this logistics industry significantly increased after the group. gamified workshop from µ = 4.39 up to µ = 4.74, Based on the results of Table 4, we can accept therefore H5 is supported. The intention to enter H7 and confirm that the effect of the gamified the logistics sector (H6), which is referring to workshops was higher in the group of people choice goals, improved from µ = 3.83 before the without logistics background than those already in gamified workshop up to µ = 3.94 after the a logistics training. gamified workshop without significance. Table 4 Table 3 Results for hypothesis 7 Results for hypotheses 1-6 M1 M2 Hypo- M1 M2 Signifi- Supported/ Hypotheses ∆ M1 to M2 µ, (σ) µ, (σ) theses µ, (σ) µ, (σ) cance rejected Logistics focus H1 4.78 5.01 Yes supported H1 5.04 5.11 .07 (.98) (.99) p < .01 (1.02) (1.15) H2 4.04 4.29 Yes supported H2 5.32 5.45 .23 (1.52) (1.44) p < .01 (1.06) (0.92) H3 5.22 5.55 Yes supported H3 5.99 6.01 .02 (1.22) (1.08) p < .01 (0.82) (0.86) H4 5.40 5.52 Yes supported H4 6.12 6.02 - .10 (1.19) (1.29) p < .05 (0.87) (1.06) H5 4.39 4.74 Yes supported H5 6.17 6.24 .07 (2.02) (1.88) p < .01 (1.06) (.90) H6 3.83 3.94 No rejected H6 3.93 3.96 .03 (.68) (.65) p = .146 (0.64) (0.72) Without logistics focus Table 4 summarizes the results for hypothesis 7 which investigates differences H1 4.68 4.96 .28 between respondents with and without a logistics (.95) (.92) 129 H2 3.54 3.83 .29 help to reduce the lack of personnel and attract (1.38) (1.35) people to the sector. H3 4.91 5.37 .46 For the quantitative survey, we used a pre- (1.21) (1.10) post-test study design based on the SCCT of [21] H4 5.12 5.32 .20 with 160 respondents. The constructs of the SCCT (1.19) (1.33) improved after the gamified workshops, with five H5 3.68 4.14 .46 out of six constructs having a significant increase. (1.87) (1.83) The pre- and post-comparison showed that after H6 3.79 3.92 .13 the gamified workshops, a significant increase (0.69) (0.62) could be achieved for five out of six constructs of the SCCT. External support, outcome Even if respondents who have completed expectation, self-efficacy, vocational interest training with a logistics focus have only slightly significantly increased after the workshops and changed their interest, they realize a higher external barriers such as the fear of being interest (µ = 6.24) in a job in the logistics industry discriminated or not treated equally in the sector compared to respondents without logistics focus significantly decreased. (µ = 4.14). The intention to enter the logistics This study has several limitations leading to sector could only be somewhat improved in M2 ideas for future research. The sample of 160 for respondents who had completed a training respondents, partly divided into smaller groups with a logistics focus, leading to a level of choice based on demographic characteristics leads to a goals on a similar level compared to respondents major room for improvement. Moreover, the without training with a logistics focus (µ = 3.96 calculation of a structural equation model (SEM) vs. µ = 3.92). for the SCCT should be included in future The highest increase in the group of research. Before conducting an exploratory factor respondents in a logistics training was external analysis or SEM, the items of the constructs’ support with plus .23 after the workshop. In the external barriers, vocational interest and choice group of respondents with a logistics focus, the goals should be expanded to achieve a higher highest increase of .46 was allied to self-efficacy validity. and vocational interest, indicating that the Other ideas for future research are that further workshop design enhances people’s beliefs about studies could investigating the effects of the their own capabilities to be skilled for the logistics variation of different game elements. In addition sector. to conducting an experiment with the use of a It is noticeable that the interest in the logistics control group, it is also worth considering sector (vocational interest) is assessed with a conducting a longitudinal study. The topic of higher average score (µ = 4.74 vs. µ = 3.94) than external barriers is not explicitly addressed in the the intention to enter the logistics (career choice gamified workshops. It would be of interest to goals) sector. This was observed in both M1 and explicitly address external barriers during the M2. Further research could investigate if and why workshop and investigate if the workshops helped a higher interest leads to lower choice goals. to further reduce the barriers. Due to the longer Self-efficacy is the construct with highly period, this can help to deliver more reliable positive evaluations both before and after the results and reveal changes and developments. In workshops. Based on this high self-efficacy, it is addition, a scientific investigation of gamified concluded that occupations in the logistics sector workshops regarding their effectiveness in other are not perceived as too difficult for a possible areas is possible. Due to the positive success in the entry. logistics sector, gamified workshops can also be used in other sectors after adapting the content to 5. Conclusion the area of application to identify whether they lead to similar results. Among other reasons, a low attractiveness and a lack of knowledge regarding (green) job 6. Acknowledgements opportunities resulted in a personnel shortage in the logistics sector. This study shows that This research is funded by viadonau through gamified workshops positively changed peoples’ the research cooperation REWWay. view regarding logistics jobs and could therefore 130 7. References [13] McKinnon, A., C. Floethmann, K. Hoberg, and C. 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Construct Items Source (1) It is possible I will be treated differently within the logistics sector because of my demographics (e.g., age, sex, race) (2) I anticipate facing discrimination in the logistics sector based on my External demographics (e.g., race, sex, age) barriers (3) I do not foresee being treated differently in the logistics sector based on my [21, 40] (α: 0.621) demographic characteristics (e.g., age, sex, race) (reverse scored) (CR: 0.634) Within the context of the logistics sector, I feel as if I would... (4) … be promoted quickly (reverse scored), (5) … have a hard time advancing in the profession (6) … have several opportunities for career advancement (reverse scored) (1) I have sufficient previous experience to enter the logistics sector External (2) I have the training to enter the logistics sector support (3) My educational background has prepared me for a job in the logistics sector. [21, 39] (α: 0.822) (4) I feel as if I have sufficient contacts to help me in entering the logistics sector (CR: 0.825) (5) I do not have the contacts to help me earn a job in the logistics sector (reverse scored) Self-efficacy (1) I have self-assurance that I could earn a position within the logistics sector (α: 0.888) (2) I am capable of learning the skills needed for a job in the logistics sector [21] (CR: 0.835) (3) I am confident I could successfully work within the logistics sector Vocational (1) Entering the logistics sector following graduation is something that interests interest me [21] (α: 0.785) (2) I have no interest working in the logistics sector once I graduate (reverse (CR: 0.890) scored) Entering the logistics sector would mean… Outcome (1) ...satisfaction from being in this profession. expectations (2) … a good salary [21, 25, (α: 0.931) (3) ... get respect from other people 28] (CR: 0.933) (4) ... go into a field with high employment demand (5) ... do exciting work Choice goals (1) I intend to enter the logistics sector following graduation (α: 0.985) (2) I intend to work somewhere other than the logistics sector following [21] (CR: 0.902) graduation (reverse scored) α: Cronbach’s Alpha CR: Composite Reliability 134