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<article xmlns:xlink="http://www.w3.org/1999/xlink">
  <front>
    <journal-meta>
      <journal-title-group>
        <journal-title>Cross-
university virtual teamwork as a means of internationalization at home. The International
Journal of Management Education</journal-title>
      </journal-title-group>
    </journal-meta>
    <article-meta>
      <article-id pub-id-type="doi">10.1515/zrp-2017-0062</article-id>
      <title-group>
        <article-title>The Peculiarities of Spelling Rules in Handwriting and Internet Communication Formal, Informal</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Zoriana Kunch</string-name>
          <email>zoriana.y.kunch@lpnu.ua</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Iryna Farion</string-name>
          <email>iryna.d.farion@lpnu.ua</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Serednytska</string-name>
          <email>anna.y.serednytska@lpnu.ua</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Vasylyshyn</string-name>
          <email>ihor.p.vasylyshyn@lpnu.ua</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Halyna</string-name>
          <email>halyna.p.horodylovska@lpnu.ua</email>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Department of Ukrainian Language, Lviv Polytechnic National University</institution>
          ,
          <addr-line>12 Bandera Street, Lviv, 79013</addr-line>
          <country country="UA">Ukraine</country>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2006</year>
      </pub-date>
      <volume>2588</volume>
      <fpage>49</fpage>
      <lpage>52</lpage>
      <abstract>
        <p>The development of technical means has led to a trend towards the transition from communication to a written online format. Due to radical social and technical changes, the question of how language functions within virtual informal communication has become topical. The purpose of this study is to establish the dynamics of spelling rules changes for students due to the choice of one from three different types of communication - traditional formal (business), informal (handwritten notes) and informal online communication. The experimental part of the study is based on Google Form survey of 397 respondents aged between 17 and 18 years. Respondents answered 19 questions which concerned the most important norms of the Ukrainian spelling. At the next stage, the collected material was systematized, classified, and described. Based on a comparative analysis it was found that the attitude of young people to the observance of orthography norms at three levels of communication were different. By studying the survey data we have also taken into account the general statistics, and the statistics of answers to specific questions. The results were analyzed by using theoretical methods of generalization and induction. Systematized data allowed us to detect trends in compliance with different types of spelling rules in various communicative situations, in particular during Internet communication. It was discovered that the discrepancy between data illustrating compliance of norms in business and informal Internet communication, in some cases reached 38%. At the same time, the experiment confirmed the existence of a basic part of orthography norms that are rarely the subject of distortion and are a kind of orthography imperative for speakers. The survey allowed to systematize common speech errors and it can become the basis for a mobile application development that will prevent their occurrence in Internet communication.</p>
      </abstract>
      <kwd-group>
        <kwd>1 Internet communication</kwd>
        <kwd>applied linguistics</kwd>
        <kwd>communicative situation</kwd>
        <kwd>orthography</kwd>
        <kwd>orthography norm</kwd>
        <kwd>speech error</kwd>
        <kwd>term</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1. Introduction</title>
      <p>The development of technical means has led to a steady trend towards the transition from
communication to a written online format. This trend intensified in a pandemic, when direct contact
between people became limited. Modern speakers communicate through a variety of messengers,
social networks, chats, forums, write comments, send emails. As a result of radical social and
technical changes, the question of how language functions in the context of virtual informal
communication is becoming increasingly important.</p>
      <p>The aim of this research is to establish the dynamics of changes in students' attitudes to spelling
rules depending on the choice of one of three different communicative situations – traditional formal
(business) and informal (in handwritten notes) and the latest situation of informal Internet
communication.</p>
      <p>Defining the objectives of the study, we put forward a number of rules in business texts; the
attitude of students to language norms in informal handwriting communication and informal Internet
communication is approximately the same; the basis of the Ukrainian spelling are the rules that
determine the patterns of writing an apostrophe, soft sign, degrees of comparison of adjectives,
simplification, doubling, spelling of prefixes з-, с-, пре-, при-, formation of possessive adjectives,
spelling of the particle no/not (не). These applied linguistics rules are generally followed regardless of
the scope of language use. Linguistic norms that codify the spelling of capital letters, complex nouns,
adjectives, adverbs, are relatively less important for users.</p>
      <p>The obtained statistical results confirm the first hypothesis. Regarding the second, the rates of
compliance with the spelling rules of informal handwriting and Internet communication may differ,
but insignificantly, within 3-7 percent. Regarding the third assumption, it turned out that the most
important spelling rules of the Ukrainian language include capital spelling. Instead, the percentage of
people who correctly put an apostrophe in informal communication turned out to be unexpectedly
low. It is also difficult for communicators to comply with regulatory requirements for the spelling of
words of foreign origin and for the spelling of the particle no/not.</p>
      <p>An important practical result of this study is the possibility of improving the recommendation
system for setting up mobile applications that offer users the correct spelling of words. It is important
to pay attention to those spelling problems that cause in the minds of users a little desire to look for a
normative form. Thanks to the tips of mobile applications, you can achieve not only the correctness of
Internet communication, but also increase the level of literacy of their users.</p>
    </sec>
    <sec id="sec-2">
      <title>2. Research material and methods</title>
      <p>In the research process, we relied on a specific sociological method, as well as methods of
experiment, description, observation. The scheme of methodology of our research is shown in the
Fig. 1. First of all, a questionnaire was compiled, covering a number of general questions (age,
gender, place of birth and residence, knowledge of the state language, etc.). In the main part of the
questionnaire, students were asked 19 questions related to the most important types of the Ukrainian
spelling.</p>
      <p>To help respondents determine their level of spelling competence, examples of typical spellings
were provided for each question. For example, the question "Do you follow the rules of doubling
letters in foreign words?" illustrated by examples: екстрений, Таллінн.</p>
      <p>The experimental part of the study was conducted on the basis of Google Forms implementing a
survey of 397 respondents aged between 17 and 18 years. 56.2 % of respondents were boys and
43.8 % were girls. Students come from different cities and villages of Ukraine and study at technical,
economic and law faculties. For 386 respondents (97.2 %) Ukrainian is their native language.</p>
      <p>At the next stage, the collected material was systematized, classified and described using a
structural (descriptive) method, which is based on comparative analysis. Based on this analysis it was
found that the attitude of young people to the observance of orthography norms at three levels of
communication were different. In the process of analyzing the survey data, general statistics of
answers are taken into account, as well as statistics of answers on a specific question. The obtained
results were analyzed using theoretical methods of generalization and induction.</p>
      <p>Systematized data allowed identifying trends in compliance with different types of spelling rules in
different communicative situations, in particular during Internet communication. In accordance with
the results obtained on the problematic aspects of spelling, recommendations have been developed to
improve mobile applications that offer users the correct spelling of words.</p>
    </sec>
    <sec id="sec-3">
      <title>3. Related work</title>
      <p>
        As it is known the orthography norms are one of the most defining features in Ukrainian literary
language. However, depending on what style the speakers talk and what communicative situation they
are in, attitudes toward orthography norms and term usage can change dramatically [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ].
      </p>
      <p>
        Strict adherence to orthography norms is an integral part of business style. If informal
communication allows the occurrence of spelling errors, which can be recognized as a kind of
language game, in business communication such mistakes can make a bad impression. According to
M. Blazquez, C. Fan [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ], “the results suggest that, despite detecting more than 85% of the errors, all
the platforms fail to give the appropriate alternative for one third of the spelling errors”.
      </p>
      <p>
        Spelling errors caused by inattention or haste, can seriously damage the image of the employee.
Scientists argue that errors reduce the level of trust between people and make an assessment of their
intelligence and education [
        <xref ref-type="bibr" rid="ref3 ref4">3, 4</xref>
        ]. In addition, errors in business communication can lead to
misunderstandings and financial losses. Bak Seung Hyeon, Kim Pan Koo assert that spelling errors in
important documents may lead to a decrease in reliability [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ]. Keep in mind that customers often do
not trust sites that are full of errors because they are considered fraudulent. When looking for a job,
first of all, pay attention to job offers of companies whose sites do not contain errors [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ]. According to
Pickard Alison J., Shenton Andrew K., Johnson Andrew, survey participants felt that information on
the web should be free from spelling and grammatical errors [7] using mobile devices [8]. Jeong
Allan Li, Haiying Pan, Andy Jiaren say that grammatical and spelling errors understate competence
and credibility during the written communication. Arguments posted by high-error students are more
likely to be challenged than arguments posted by low-error students [9]. Employees who write a
competent resume are more likely to find a job. Vazquez-Cano Esteban, Holgueras Gonzalez Ana
Isabel, Manuel Saez-Lopez, Jose consider that university and society require professionals who can
use their language correctly in any context, device or mode of communication [10].
      </p>
      <p>Recently, written informal communication has been moving into the realm of the Internet and is
mediated by social networks and messengers. “Within the span of two decades, Americans went from
being a nation of talkers (on landline phones) to a nation of typists (first through word processing,
email, and IM, and now through texting)”, claims Naomi S. Baron [11]. F. Busch [12], Pawade D. Y.
[13], Thelwall M. [14], Maskens, Lenais Cougnon, Louise-Amelie Roekhaut, Sophie Fairon Cedrick
[15] consider that associating electronic writing with secondary students spelling mistakes is not
correct.</p>
      <p>However, most linguists believe that a sharp change in communication significantly influenced the
attitude of communicators to language. According to A. Lopez, the language of the Internet is
essentially different from those found in other semiotic situations [16]. Myslin Mark, Gries Stefan Th.
say that a newly evolving form of Spanish Internet orthography differs from standard Spanish spelling
by a reduction, a transformation and a reduplication [17]. S. Bralic [18] and Myslin Mark, Gries
Stefan Th. [17] confirm that the revolution in electronic communication [19, 20] may give rise to new
modes of communication. Electronic language has its features and graphology. Besides shortening,
clippings and contractions students use unconventional spellings. Izazi Zulkifli Zulfati,
TengkuSepora, Tengku Mahadi say that communication on Twitter contains slang and cacography [21].
Ashwini K., Brundha M. P., Preejitha V. B. сonsider that use of messengers, chats, and other forms of
electronic communication technology increase the number of spelling errors. The problem in the
digital age is that good language and strong spelling have become more optional [22]. Guzalia
Gabdraufovna Akhmadgalieva, Gulnaz Glusovna Sattarova consider that Internet communication is
one of the reasons for the illiteracy of the population. Internet users have a feeling of indifference to
the literate and correct writing, because they get used to visual identification of errors [23]. K. Bedijs
and U. Frohlich say that alternative spelling in the computer-mediated Spanish сommunication can be
perceived as neography [24, 25].</p>
      <p>However, we assume that in informal Internet communication, which is in social networks, there is
some modification of acceptable spelling rules. G. Yu. Klyarska. O. D. Tarasenko [26] claims that
sometimes even those users who write correctly enjoy the internet's informality, lack of rules, from
which spelling norms (especially capitalization) as well as punctuation primarily suffer from.
Obviously, the behavior of network users [27] is influenced by the fact that during this type of
communication they have the illusion of anonymity, confidentiality, a sense of security, as a result of
which a person often begins to meet their destructive deviant needs, including language.
I. A. Kovalchuk expresses an interesting opinion that the root cause of language errors are in network
communication is a “protest against normalization” [28].</p>
      <p>Significant part of users in informal online communication implement conversational style, which
affects significantly the way of expression [26]. Akbiyik C., Karaduz A., Seferoglu S. Sadi [29] also
confirm that the language used by students during chatting has common features with spoken
language, owing to this language having various deviations, especially in spelling. As a result,
students follow almost none of the rules of written language. The same opinion adheres to
O. Konevshchynska [30]: electronic communication “acquires the features of oral speech that occurs
in writing”, because of this, “it is inherent spontaneity, economy and redundancy of language
resources. Experts note the stylistic, spelling, syntactic and punctuation illiteracy, as the result of
limited vocabulary communication of participants, speech clutter, borrowed words…”.</p>
      <p>Yu. Makovetska-Hudz [31] explains the use of Russisms, erroneous forms, surzhyk, obscene
language vocabulary elements, games in Internet communication. She claims that similar processes
are happening today in Russian network jargon, which uses “deliberately distorted spelling and
specific vocabulary”. S. Tagliamonte, D. Denis [32] mentions about similar features of the Internet
communication: “There are numerous typos, misspellings, swear words, and colloquialisms (i.e.,
slang), along with numeric forms and a propensity toward lowercase”. E. Codarcea [33] believes that
contributors form non-standard forms to demonstrate playfulness and creativity. T. Sherman,
J. Švelch [34] claim that the significant cause of numerous violations is the desire to attract attention
using comics or inappropriateness of posts. “Numerous deviations receive attention because they
trigger comically ambiguous interpretations or strike users as incongruous”. A similar message was
expressed by J. N. Rauer, M. Kroiss, N. Kryvinska, C. Engelhardt-Nowitzki, M. Aburaia [35] and
Nataliia Bragina [36]: “When one uses a well-known speech misstep deliberately, it helps him/her to
create expressive and ironic utterances''. Bragina Nataliia also considers that speech missteps in online
communication can be used as a kind of a stylistic mark [36]. Barbosa Bruna Carolini, Martins Neto,
Irando Alves [37] give suggestions about spelling mistakes, which may be indispensable to the
constitution of meaning. At least, Verheijen Lieke [38] supposes that attitude to language and spelling
depends on age group. Adolescents and young adults appear to have different perceptions of language
use and spelling.</p>
      <p>The haste factor can not be completely ruled out. S. Peivandi, L. Ahmadian, J. Farokhzadian,
Y. Jahani [39] state that errors occur due to the technical conditions of communication: haste,
fulfillment of many tasks at once, and non-compliance with the rules of capitalization – a necessity of
simultaneous work on the computer keyboard with both hands.</p>
      <p>
        In contradistinction to listed meanings, researchers [
        <xref ref-type="bibr" rid="ref1 ref3 ref4">1, 3, 4</xref>
        ] believe that the level is a significant
predictor of one’s likelihood to make mistakes, suggesting that existing social inequalities translate
into differences in online behavior. Scott Graham G., Sinclair Jason, Short Emma, Bruce Gillian [40]
show that language use had no impact on attractiveness, but users who used correct language were
seen as more intelligent, competent, and employable. Correct spelling is the way to demonstrate the
elevated importance to employers compared to peers [41].
      </p>
      <p>However, regardless of the causes, illiteracy in informal online communication significantly
underestimates the assessment given by readers’ communicator. It is compliance with spelling rules
and the ability to express their own opinions that are decisive in the formation of a positive image of
the contributor in any area of Internet communication [42].</p>
      <p>While communicating in real life, we first pay attention to extra linguistic features of the
interlocutor: appearance, clothing, expression, face, look, smile, gestures, tone of voice, manner of
holding. Researchers claim that 38 % of information during communication is perceived by features
of sound and intonation, and 55 % - nonverbal means that include gestures, facial expressions,
appearance [43].</p>
      <p>Due to verbal communication in the Internet, the most important tool to influence on the
addressees is the language, and the individual style of communication becomes the expression of
linguistic personality [44]. Low language culture, use of colloquialism [45], the incorrect structure of
phrases and sentences, and especially spelling errors may give the reader the impression that the
interlocutor is not trustworthy as a person with a low cultural and educational level [3. 4].
I. A. Kovalchuk [28] claims that the ancient phrase “Speak - and I'll see you” should be transformed
into: “Write – and I will imagine you”.</p>
      <p>Reckless, spelling or grammatically incorrect posts can cause significant damage to the image of a
person, and not only once, but also for a long time. People often perceive the messages they post
online as ephemeral, but the Internet functions in such a way that they still can be read years later.
Therefore, it is of vital importance to write them very responsibly.</p>
    </sec>
    <sec id="sec-4">
      <title>1. Results</title>
      <p>After analyzing the questionnaires offered to the students of the Lviv Polytechnic National
University for a survey on the topic: “My attitude to the issue of compliance with current Ukrainian
spelling in different communicative situations”, we found interesting answers to various questions.
The experimental data are summarized in the Table 1.
consonants alteration
during formation of</p>
      <p>Business
communication
Yes, always 85,9 %</p>
      <p>No, never 0,4 %
Not always 12,9 %
Sometimes 0,8 %
Yes, always 85,1 %</p>
      <p>No, never 1,3 %
Not always 10,1 %
Sometimes 3,5 %
Yes, always 91,4 %</p>
      <p>No, never 0,5 %
Not always 7,4 %
Sometimes 0,7 %
Yes, always 91,9 %</p>
      <p>No, never 0 %
Not always 6,6 %</p>
      <p>Informal
communication
Yes, always 50,1 %</p>
      <p>No, never 2,5 %
Not always 39,6 %
Sometimes 7,8 %
Yes, always 58,5 %</p>
      <p>No, never 3 %
Not always 30,6 %
Sometimes 7,9 %
Yes, always 68 %</p>
      <p>No, never 2,5 %
Not always 25,9 %
Sometimes 3,6 %
Yes, always 72,7 %</p>
      <p>No, never 1,5 %
Not always 21 %</p>
      <p>Internet
communication
Yes, always 46,7 %</p>
      <p>No, never 3,8 %
Not always 37,9 %
Sometimes 11,6 %
Yes, always 55,1 %</p>
      <p>No, never 2,5 %
Not always 33,1 %</p>
      <p>Sometimes 9,3 %
Yes, always 69,6%, No,</p>
      <p>never 1 %
Not always 23,8 %
Sometimes 5,6 %
Yes, always 73,2 %</p>
      <p>No, never 0,5 %
Not always 21,7 %
degrees of comparison
alteration -цьк-, -чч-,
-ськ</p>
      <p>–
-щwriting soft sign (front
yer) in the Ukrainian</p>
      <p>words
writing soft sign (front</p>
      <p>yer) in the
internationalisms
simplification in
consonants groups
doubling the letters in the</p>
      <p>Ukrainian words
doubling letters in
internationalisms
writing prefixes з-,
сwriting prefixes pre-,
priwriting suffixes -ин-,
-їнin possessive adjectives</p>
      <p>writing
suffixes -ів-, -ов-, -ев-,
-євwriting complex nouns</p>
      <p>Business
communication
Sometimes 1,5 %
Yes, always 86,8 %</p>
      <p>No, never 0,5 %
Not always 11,4 %
Sometimes 1,3 %
Yes, always 91,4 %</p>
      <p>No, never 0,2 %
Not always 7,9 %
Sometimes 0,5 %
Yes, always 83 %</p>
      <p>No, never 1 %
Not always 12,5 %
Sometimes 3,5 %
Yes, always 84,3 %</p>
      <p>No, never 0,2 %
Not always 14,2 %
Sometimes 1,3 %
Yes, always 86 %</p>
      <p>No, never 0,5 %
Not always 12,2 %
Sometimes 1,3 %
Yes, always 72,3 %</p>
      <p>No, never 1,2 %
Not always 23,7 %
Sometimes 2,8 %
Yes, always 94,2 %</p>
      <p>No, never 0,5 %
Not always 4,8 %
Sometimes 0,5 %
Yes, always 94,7 %</p>
      <p>No, never 1 %
Not always 3,8 %
Sometimes 0,5 %
Yes, always 84,3 %</p>
      <p>No, never 0,3 %
Not always 12,9 %
Sometimes 2,5 %
Yes, always 84,8 %</p>
      <p>No, never 1,5 %
Not always 11,4 %
Sometimes 2,3 %
Yes, always 73,6 %</p>
      <p>No, never 2 %
Not always 19,8 %</p>
      <p>Informal
communication
Sometimes 4,8 %
Yes, always 62,1 %</p>
      <p>No, never 0,5 %
No never 31,6 %
Sometimes 5,8 %
Yes, always 72,6 %</p>
      <p>No, never 0,8 %
Not always 21,3 %
Sometimes 5,3 %
Yes, always 64,4 %</p>
      <p>No, never 2,3 %
Not always 27 %
Sometimes 6,3 %
Yes, always 57,8 %</p>
      <p>No, never 1,5 %
Not always 34,8 %
Sometimes 5,9 %
Yes, always 66,2 %</p>
      <p>No, never 1 %
Not always 27,5 %
Sometimes 5,3 %
Yes, always 46,2 %</p>
      <p>No, never 3,5 %
Not always 38,8 %
Sometimes 11,5 %
Yes, always 76,3 %</p>
      <p>No, never 0,8 %
Not always 19,6 %
Sometimes 3,3 %
Yes, always 81 %</p>
      <p>No, never 0,8 %
Not always 15,7 %
Sometimes 2,5 %
Yes, always 54,7 %</p>
      <p>No, never 4,1 %
Not always 33,1 %
Sometimes 8,1 %
Yes, always 55,3 %</p>
      <p>No, never 3,5 %
Not always 33,8 %
Sometimes 7,4 %
Yes, always 44 %</p>
      <p>No, never 3,1 %
Not always 42,5 %</p>
      <p>Internet
communication
Sometimes 4,6 %
Yes, always 66,4 %</p>
      <p>No, never 1,5 %
Not always 24,2 %
Sometimes 7,9 %
Yes, always 73,1 %</p>
      <p>No, never 1,3 %
Not always 20,3 %
Sometimes 5,3 %
Yes, always 64,7 %</p>
      <p>No, never 2 %
Not always 26,1 %
Sometimes 7,2 %
Yes, always 57,1 %</p>
      <p>No, never 1,8 %
Not always 34,3 %
Sometimes 6,8 %
Yes, always 65,2 %</p>
      <p>No, never 2,3 %
Not always 25,1 %
Sometimes 7,4 %
Yes, always 46,7 %</p>
      <p>No, never 2,6 %
Not always 35,5 %
Sometimes 15,2 %
Yes, always 77,9 %</p>
      <p>No, never 1 %
Not always 16 %
Sometimes 5,1 %
Yes, always 80,2 %</p>
      <p>No, never 0,5 %
Not always 14 %
Sometimes 5,3 %
Yes, always 52,7 %</p>
      <p>No, never 3,6 %
Not always 30,4 %
Sometimes 13,3 %
Yes, always 55,1 %</p>
      <p>No, never 3,6 %
Not always 27,7 %
Sometimes 13,6 %
Yes, always 43,1 %</p>
      <p>No, never 4,6 %
Not always 38,1 %
writing complex</p>
      <p>adjectives
writing adverbs
writing particle no/not
use of capital letter</p>
      <p>Business
communication
Sometimes 4,6 %
Yes, always 77,9 %</p>
      <p>No, never 1 %
Not always 17 %
Sometimes 4,1 %
Yes, always 81,4 %</p>
      <p>No, never 1,3 %
Not always 14 %
Sometimes 3,3 %
Yes, always 82,2 %</p>
      <p>No, never 0,8 %
Not always 14,5 %
Sometimes 2,5 %
Yes, always 82,2 %</p>
      <p>No, never 1 %
Not always 12,7 %
Sometimes 4,1 %</p>
      <p>Informal
communication
Sometimes 10,4 %
Yes, always 44,8 %</p>
      <p>No, never 3,1 %
Not always 41,2 %
Sometimes 10,9 %
Yes, always 51,8 %</p>
      <p>No, never 2 %
Not always 36 %
Sometimes 10,2 %
Yes, always 57,6 %</p>
      <p>No, never 0,8 %
Not always 32 %
Sometimes 9,6 %
Yes, always 48 %</p>
      <p>No, never 3,2 %
Not always 40,4 %
Sometimes 8,4 %</p>
      <p>Internet
communication
Sometimes 14,2 %
Yes, always 42,2 %</p>
      <p>No, never 4,4 %
Not always 38,4 %
Sometimes 15 %
Yes, always 50,3 %
No, always 3,3 %
Not always 32,9 %
Sometimes 13,5 %
Yes, always 54,2 %</p>
      <p>No, never 2,3 %
Not always 32,8 %
Sometimes 10,7 %
Yes, always 43,9 %</p>
      <p>No, never 4,6 %
Not always 36,3 %
Sometimes 15,2 %</p>
      <p>Analyzing the attitude of the students to the observance (see Fig. 2) of spelling rules in formal
(business), informal written and informal Internet communication, we have found that in business
communication, the majority of students (from 70 to 90 %) adhere to spelling rules (see Fig. 5).</p>
      <p>The rules of writing an apostrophe, soft sign, degrees of comparison of adjectives, simplification in
groups of consonants, doubling or lengthening of consonants, spelling of prefixes з-, с-, пре-, при-,
formation of possessive adjectives, capital letters are especially important for them.</p>
      <p>The data shown by the respondents is 5-9 % worse when it comes to spelling of complex words
(nouns and adjectives, adverbs) which are difficult to master or spelling the particle no/not.</p>
      <p>The lowest percentage of respondents adheres to the rules of doubling the letters in foreign words
72.3 %. We assume that the lower level of compliance with regulatory requirements is due to the
difficulty of mastering these spelling rules and the lower frequency of their application.</p>
      <p>The negligence of speakers can also be explained by the factor of haste, the need to perform
several tasks at once, lack of control over the written text, informal circumstances of communication.
In informal communication, which takes place with the help of handwriting, the level of compliance
with spelling rules immediately drops sharply. This is due to the fact that communicators (Fig. 3) are
moving to a conversational style of communication, which is characterized by free handling of norms,
including spelling. As adherence becomes unimportant, not all speakers consider it necessary to make
extra effort to spell words correctly.</p>
      <p>The level of literacy of informal communication on the Internet (see Fig. 4) is especially low,
which raises serious concerns. The results of the study eloquently show that literacy during online
communication becomes insignificant for the younger generation, as other means of self-expression
come to the fore: images, photographs, the ability to comically present information, demonstrate
originality and independence from public opinion by all possible methods including sometimes
deliberate language deviations and obscene language. As a result, some spelling rules in Internet
communication are followed by only 50–70 % of respondents, and in some cases even this level falls
below 50 %.</p>
      <p>For example, in the Ukrainian words, only 48.3 % and sometimes 11.6 % of respondents always
follow the rules of apostrophe use. However, this can be explained by technical difficulties - they
need to switch the keyboard case during typing.</p>
      <p>However, we consider this argument weakness, as there is another eloquent example (Fig. 4):
46.7 % of respondents always follow the rules for doubling letters in foreign words and 15.2 % follow
them sometimes. Our assumption about the imperfect mastery of complex spelling rules is confirmed,
which is exacerbated by the lower frequency of their application.
2. Conclusions and practical recommendations</p>
      <p>The study discovered that Internet users between the age of 17 and 18 years significantly
underestimate the importance of spelling correctly to communicate online to create a positive personal
image. The discrepancy between the data illustrating compliance in business and informal online
communication, in some cases reaches 38 %. The level of compliance with spelling rules is almost the
same for informal handwriting and Internet communication. This suggests that students perceive
communication on the Internet as a private informal conversation, not realizing that it is becoming
public and virtually indestructible. Young people perceive language primarily as a means of
entertainment, self-affirmation, demonstration of their originality, humor, creativity, unwillingness to
obey the norms that causes a careless attitude to spelling and the use of intentionally distorted forms.</p>
      <p>At the same time, the experiment confirmed the existence of the basic part of spelling rules, which
are rarely subject to distortion and are a kind of spelling imperative for speakers. Regardless of the
style and format of communication, most communicants try to follow the rules of writing a soft sign,
the degree of comparison of adjectives, simplification, doubling, spelling of prefixes з-, с-, пре-,
при-, formation of possessive adjectives, capital letters. Thus, despite all the changes in the
communication process due to the development of modern technical means, language remains a
universal, timeless means of transmitting ideas.</p>
      <p>The results of the study show that it is necessary to take care of eliminating errors in online
communication, because posts, comments are available to everyone and are stored in the online
environment for a long time. Mistakes and errors in online communication can cause significant
damage to a person's image. The survey made it possible to systematize typical errors and can become
a basis for improving the recommendation system when creating a mobile application that will
prevent the occurrence of breaking the spelling rules in Internet communication. The most important
recommendation: you should pay special attention to the spelling of words of foreign origin, including
proper names, regarding such norms as consonant doubling, apostrophe spelling, soft sign and
spelling hyphen.</p>
    </sec>
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