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  <front>
    <journal-meta />
    <article-meta>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Roman Lukyanenko</string-name>
          <email>romanl@virginia.edu</email>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Binny M. Samuel</string-name>
          <email>samuelby@ucmail.uc.edu</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Veda C. Storey</string-name>
          <email>vstorey@bellsouth.net</email>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Arnon Sturm</string-name>
          <email>sturm@bgu.ac.il</email>
        </contrib>
        <contrib contrib-type="editor">
          <string-name>3 Georgia State University, GA USA</string-name>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>University of Cincinnati</institution>
          ,
          <addr-line>OH</addr-line>
          ,
          <country country="US">USA</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>University of Virginia</institution>
          ,
          <addr-line>VA</addr-line>
          ,
          <country country="US">USA</country>
        </aff>
      </contrib-group>
      <abstract>
        <p>Although conceptual modeling has been integral to information systems development and use, much of its potential remains underutilized. This is evidenced by the lack of a broad adoption of modeling concepts beyond traditional database design and process modeling applications. In this paper, we propose a fundamentally new perspective on conceptual modeling that integrates artificial intelligence (AI) components with conceptual modeling. This perspective enables us to go beyond passive conceptual modeling representations, such as diagrams, to design conceptual modeling systems that have the capability to learn and evolve. Conceptual modeling, conceptual model systems (CMS), artificial intelligence</p>
      </abstract>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1. Introduction</title>
      <p>
        The pace of human development appears to be accelerating, with new products, technologies, and
ideas emerging more rapidly than ever. These trends force information systems to be more capable,
agile and flexible. Consider an example of digital twins - digital representations of other systems, such
as human organs. Digital twins enable advanced simulation and management of their referent systems,
but create new design challenges, including how to model such technologies [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ], [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ].
      </p>
      <p>
        Over the past 50 years, conceptual modeling has facilitated the development and use of information
systems. However, as the diversity and sophistication of information technologies continues to increase,
conceptual modeling has, at times, lagged behind and, in some cases, never caught up to technological
developments [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ]. Indeed, much of conceptual modeling remains a labor-intensive and manual activity
mostly performed by information technology (IT) experts. Typical conceptual models are of
low-tomedium complexity, so that various stakeholders can comprehend them (e.g., [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ]). Contrast this with
the highly-automated field of artificial intelligence (AI), which produces extremely complex, but
increasingly effective, decision models. Conceptual modeling is yet to begin effectively leveraging AI,
with emerging work only recently beginning to incorporate machine learning and natural language
processing capabilities into conceptual modeling methods and applications (e.g., [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ]–[
        <xref ref-type="bibr" rid="ref8">8</xref>
        ]).
      </p>
      <p>
        There have been several attempts to provide new directions for conceptual modeling [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ], [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ], [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ].
There have also been efforts to adapt conceptual modeling to new development contexts, such as digital
twins, adaptive and self-regulating systems (especially cloud-based and Internet of Things), highly
distributed settings (e.g., crowdsourcing), and AI-based cognitive systems [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ], [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ], [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ], [
        <xref ref-type="bibr" rid="ref12">12</xref>
        ].
      </p>
      <p>
        Despite some attempts to rethink the nature of conceptual modeling and progress its capabilities into
new areas, much of conceptual modeling adopts a number of traditional assumptions about what
conceptual modeling is and how it should be conducted. It is widely assumed (e.g., see [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ]) that
conceptual modeling: 1) is a phase of information systems development; 2) produces formal or
semi
      </p>
      <p>2022 Copyright for this paper by its authors.
formal models, emphasizing diagrams representing concepts; 3) relates to models that are commonly
created by humans (or more rarely, human-led intelligent agents); 4) refers to models that are static and
do not possess their own agency; and 5) aims for models that are to be interpreted by analysts or other
IT professionals, but who could also be business stakeholders or systems users.</p>
      <p>Such characterizations of conceptual modeling, while true of the past, and to a large extent existing
practice, miss an opportunity to take full advantage of the exciting new possibilities resulting from
recent developments in AI, the growth of data, and computational power. We argue that a new vision
of conceptual modeling is needed in response to advances in information technology. We suggest a new
paradigm in which conceptual modeling is an activity of designing and managing AI-powered
conceptual modeling systems (CMS). We detail the basic characteristics of a conceptual modeling
system and suggest CMS as an agenda for future conceptual modeling research.</p>
    </sec>
    <sec id="sec-2">
      <title>2. Conceptual Modeling Systems</title>
      <p>Artificial intelligence enables computers to perform tasks that have historically required human
cognition and human decision-making abilities, such as learning, abstraction, and inference. Machine
learning (ML) is an especially important type of AI technology that uses algorithms and statistical
models to enable computers to make inferences from sample data and perform specific tasks without
being explicitly programmed. These tools, methods, and techniques are increasingly automating
decision making and operations of organizations and individuals. AI has much to offer to society, with
virtually every main economic sector being transformed due to the introduction of AI, including
medicine, business, government, and science.</p>
      <p>
        Conceptual modeling is an area that is appropriate for an AI infusion and transformation. Research
in conceptual modeling has already begun leveraging AI. These efforts have focused on using AI-based
techniques to design conceptual models from narratives and use cases [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ],[
        <xref ref-type="bibr" rid="ref12">12</xref>
        ], or assessing and
predicting model quality [
        <xref ref-type="bibr" rid="ref14">14</xref>
        ], [
        <xref ref-type="bibr" rid="ref15">15</xref>
        ], among others [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ], [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ], [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ], [
        <xref ref-type="bibr" rid="ref16">16</xref>
        ]. We suggest to expand these efforts
into a full-fledged integration of AI into conceptual modeling, leading to a proposal for developing
conceptual modeling systems.
      </p>
      <p>We define conceptual modeling systems (CMSs) as information technologies ingrained with
AIbased capabilities of awareness, autonomy, adaptivity, and activity that generate, collect, and use
representations to support the use and development of information systems. Before detailing each of
the components of a CMS we refer to the core component of a CMS -- represenatation.</p>
      <p>
        A representation, or a script is a collection of concepts and their relationships to capture facts, beliefs,
intentions, values and others statements and claims in a relevant domain. The leveraging of AI in
conceptual modeling enables us to relax the traditional assumptions about the form and function of
representations. Whereas traditionally representations were viewed mainly as tools for human
communication and understanding [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ], [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ], in the age of AI, representations also become tools that
could be used by machines, without direct human involvement. Thus, we can relax the assumption that
representations are human-facing and need to be easily accessible by a broad set of human stakeholders.
Still, humans should be able to interpret them, when necessary, which is an important distinction with
opaque machine learning models. From this relaxation CMSs can benefits from various AI capabilities.
      </p>
      <p>Awareness. In the world of sensors, artificial intelligence, and APIs, the task of sensing the
environment and collecting the requirements for the development of representations should, at least, be
partially automated, and, at times, fully automated. Hence, we propose that CMSs should have an
awareness capability; that is, the ability to autonomously or semi-autonomously sense both the system
and the environment in order to gather, analyze, and structure requirements, and then prepare them for
the development of representations. CMSs should be able to scan and monitor (e.g., via AI automation,
advanced sensors) a defined target domain, and proactively understand the evolving needs by eliciting
and analyzing the requirements accordingly. In short, as the world changes, CMSs should identify and
consider these changes with the goal of building more up-to-date representations.</p>
      <p>Autonomy. The autonomy capability in CMS means representations can be generated automatically
without needing human intervention. In conjunction with input from the awareness capability,
autonomy will provide many efficiencies. In addition to scalability, time savings, and other economies,
these automatically generated representations are expected to be more reliable. Indeed, representations
can vary dramatically as a result of the difficulty in mapping reality into modeling constructs. This
variability may be substantially reduced by incorporating precise guidelines (including those suggested
from research in ontology) that would guide CMSs into a consistent generation of representations.</p>
      <p>
        Adaptivity. Traditionally, representations were designed by IT professionals, and followed
predefined grammatical rules, predicated mainly on abstraction. However, as more human and artificial
agents engage with technologies, perform data management activities, and attempt to understand the
rules and facts about the domains represented by conceptual models, it becomes important to tailor the
form and contents of representations to their varied needs, backgrounds (such as computer literacy
skills, conceptual modeling grammars), domain knowledge and capabilities [
        <xref ref-type="bibr" rid="ref17">17</xref>
        ]. Thus, these
automatically generated representations should adapt to the skills, needs and tasks of the stakeholders.
For example, it should be possible to alter the mode of representation from abstraction (via classes) to
instances and even to narratives, depending on the use case and the user. Likewise, representations
should adapt the presentation style, taking advantage of the new multimedia formats. They should
utilize dynamic graphics, videos, even virtual reality (e.g., metaverse).
      </p>
      <p>
        Activity. Supported by AI components, CMSs should acquire agency and be able to implement
change in the world directly based on the representations. This idea is not new. In fact, Computer-Aided
Software Engineering (CASE) tools emerged in 1980s and permitted the development of software code
based on the semantics captured in conceptual modeling representations [
        <xref ref-type="bibr" rid="ref18">18</xref>
        ], [
        <xref ref-type="bibr" rid="ref19">19</xref>
        ]. More recently,
automated model generation has been applied in the context of Internet of Things and cloud computing
under the models@runtime paradigm [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ]. The CMSs underpins these ideas and efforts with a concerted
push to adopt AI as a principal technology to make representations active. The intelligence of CMSs
can be leveraged to implement specific changes, dictated by the real-world rules embedded in
conceptual modeling representations. For example, a future CMS may contain documented outputs with
each new modification of a representation that could be implemented automatically. Then, the CMS
could generate requisite software code and design interface changes in line with updates to the
representation, and, upon verification from a human being, implement these in the production
environment. It is also feasible to envision the CMS making requisite modifications to representations
and the information system upon identification of changes in the domain.
      </p>
      <p>The notion of CMS rethinks conceptual modeling as concerned with development of meta
information systems. These systems should be comprised of different AI components, corresponding
to the four capabilities of modern AI outlined here, and any other ones that emerge and gain prominence.
A CMS may be a stand-alone software or be embedded as a component of a broader system, such as an
ERP. At the heart of the system is a collection of representations needed to support some predefined
goals via AI capabilities (e.g., manage property, handle loan applications, analyze medical records,
make investment decisions).</p>
      <p>
        Although full-scale CMS remain a visionary idea, attesting to the viability of the Conceptual
Modeling Systems we can observe several real-world instances of the CMS components outlined above.
Among some examples, as already mentioned, are CASE tools [
        <xref ref-type="bibr" rid="ref18">18</xref>
        ], [
        <xref ref-type="bibr" rid="ref19">19</xref>
        ], and models@runtime.
Likewise, the notion of awareness is becoming increasingly useful in modern organizations. For
example, IBM recently developed an Operations Risk Insights (ORI) system. According to the
company2,
      </p>
      <p>ORI continually monitors more than 150 data sources, including The Weather Channel and social
media, and uses AI to assess threats to the IBM supply chain. Recognizing the value of this
capability to help with disaster relief globally, we shared this capability with Day One Disaster
Relief, Save the Children, and others. Most recently, we created a COVID-19 overlay for ORI
which we also have shared with our non-profit partners.</p>
      <p>The ORI example at IBM demonstrates both the feasibility of a CMS and vast societal promise.
Some of our ideas are already being implemented in the industry, albeit as disparate elements, and
largely without the support from conceptual modeling research. Therefore, the conceptual modeling
community should consider the aspects of CMS identified here and begin evaluating the readiness of
existing conceptual modeling languages for CMS, updating these languages as needed, developing
methods in support of CMS (e.g., for automated requirements collection), and increasing the emerging
collaborations with the AI community.
2 See: https://www.ibm.com/blogs/journey-to-ai/2020/09/building-trust-in-ai-getting-the-wizard-out-from-behind-the-curtain/</p>
    </sec>
    <sec id="sec-3">
      <title>3. Conclusion</title>
      <p>We propose a vision for the future of conceptual modeling to better connect conceptual modeling
with AI. Conceptual models (i.e., representations) of the future must be able to better leverage the
capabilities of AI (awareness, autonomy, adaptivity, and activity) to sense their environment, respond
to changes in their environment, accommodate emerging needs by being flexible in their presentation
modes, and proactively enact change. These challenges can be addressed by conceptualizing and
developing a new kind of artifact, conceptual modeling systems, as an intelligent information
technology that fuses conceptual modeling outputs with AI. Conceptual modeling systems hold the
potential to unleash drastic new opportunities for conceptual modeling research and help ensure that
conceptual modeling continues to form the basis of future information systems development and use.</p>
    </sec>
    <sec id="sec-4">
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