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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>munity Engagement</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Ahmad Nasrolahi</string-name>
          <email>ahmadnasrolahi@gmail.com</email>
          <xref ref-type="aff" rid="aff2">2</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Vito Messina</string-name>
          <email>vito.messina@unito.it</email>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Cristina Gena</string-name>
          <email>cristina.gena@unito.it</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="editor">
          <string-name>Local Community, Mobile Application, Cultural Heritage, iCommunity Application</string-name>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Computer Science Department, University of Torino</institution>
          ,
          <addr-line>Turin</addr-line>
          ,
          <country country="IT">Italy</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Historical Studies Department, University of Torino</institution>
          ,
          <addr-line>Turin</addr-line>
          ,
          <country country="IT">Italy</country>
        </aff>
        <aff id="aff2">
          <label>2</label>
          <institution>Tech4Culture PhD program, University of Torino</institution>
          ,
          <addr-line>Turin</addr-line>
          ,
          <country country="IT">Italy</country>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2022</year>
      </pub-date>
      <abstract>
        <p>Participating local community in cultural heritage management has always been a concern since the Venice Charter so far (1964). In addition, the Faro Convention (2005) shifted focus from cultural heritage values to the values of cultural heritage for society. In this case, there is required to design a simple method and tool in order to facilitate the interaction between local people and authority. This paper introduces a method and tool (iCommunity) that are now using in community-centered approach in the Bisotun World Heritage Site. The main goal of this application is to find a simple and applicable method and tool for inclusion the local community in decision-making processes in cultural heritage management. The proposed model is designed based on the general public participation principles, on the one hand, and the users' need and requirement in the world heritage site, on the other hand.</p>
      </abstract>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1. Introduction</title>
      <p>One of the most important features of people participation approach is to achieve the maximum
engagement of stakeholders in all stages of management. Nowadays, the concept of community
engagement in cultural heritage management is accepted for almost everyone. If we accept that
community engagement is good for cultural heritage sites, the problem is how to let people
participate? Not only communities are not very aware of their rights on the cultural heritage,
but also cultural heritage authorities are unwilling to involve people in their decision-making
process.</p>
      <p>Suppose, in an ideal society of course, people know that the cultural heritage is their properties
and they have right to manage their assets by themselves, and authorities understand that
they are not omni-knowledge and omni-potent to make decision, there is still an unsolved
problem; no one knows “how” local community should be engaged in a decision-making
process by a people-centered approach. This “how” is referring to two main issues related to
community engagement approach; lack of recognized method and determining an appropriate
tool. This paper is proposing a practical model and a simple tool for including local community
in decision-making process in the Bisotun World heritage Site.</p>
      <p>The site of Bisotun is located along one of the main routes connecting the Iranian Plateau
with the Mesopotamian plain, and is associated with the sacred Bisotun mountain. There is
archaeological evidence of human settlement that date from prehistoric eras to the Islamic
period, including remains dating to the Median, Achaemenid, Parthian and Sassanian times:
the most significant period is that ranging from the 6th century BCE to the 6th century CE,
however.</p>
      <p>
        The management system of the site, which is the Bisotun World Heritage Research Base,
is a part of the national government (Ministry of Cultural Heritage, Tourism and Handicraft),
which is responsible for protection, conservation, education and rehabilitation of the area. The
main important task of the Research Base is to ensure safeguarding and protecting the cultural
heritage properties in its own landscape zone. Moreover, one of the properties, the relief and
inscription of Darius the Great, has been designated in the World Heritage List in 2006 [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ].
      </p>
      <p>The landscape zone covers more than 35000 hectares, which includes 150 cultural heritage
properties registered in the national heritage list. In this area, more than 60000 people are living
with the cultural heritage sites, thus, they are daily engaging with these heritage site’s issues.</p>
      <p>
        Like other cultural heritage institutions, the management department of the Bisotun World
Heritage Site is used the existing social media (Mostly Instagram and WhatsApp) for interaction
with the local community and users. But it was found that these social media don’t meet all
the needs and requirements of public participation approach. Because of and basically, these
social media were not designed for a people-centered activity in the first place. Moreover, it
is impossible to modify the function of exciting social media based on the user’s needs and
requirements. If we would like to follow the public’s participation approach in diferent levels,
step by step from informing to empowering, the used application must be adaptable to change
[
        <xref ref-type="bibr" rid="ref2">2</xref>
        ]. It means that by user’s feedbacks, the application must be easily modified based on their
new needs. The direct involvement of final users in the design process also enables a design
that support user’s preferential choices [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ], namely the broad class of cases in which the user
can chose among two or more options, none of which is correct or incorrect but one of which
can be preferred to others.
      </p>
      <p>In addition, Social media are typically made for access from all over the world, which is not
that important in public participation process which is literally in local level. Although the
Bisotun is a world heritage site with outstanding universal values, but it is required to involve
local community living in the core, bufer and landscape zones in the system. It means that the
proposed model must aim at local people in a local scale.</p>
      <p>
        The main goal of this application is to find a simple method and tool for inclusion societies in
decision-making processes in cultural heritage management. The idea is to encourage diferent
stakeholders, such as local people living in or around the museums and cultural heritage
sites, to take active roles in all stages of participation (from planning to making decision).
Furthermore, this model and application will provide suficient information and clear data for
direct and indirect education of users by holding diferent workshops and test and evaluate
the proposal with finals users [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ]. Data shown in the application will also help people to
understand the reasons behind the implementation of planned activities by taking part in
comments and talking with experts or professionals. In addition, it also aims to make the
decision-making process clearer and more transparent by presenting voting functions and
showing all comments for users. Finally, the outcomes (which include analyzed data collected
by feedback, voting, communication, etc.) will help to understand the real needs and interests
of diferent stakeholders in the Bisotun World Heritage landscape zone. This method and
application are adaptable and applicable for implementing in other cultural heritage sites and
museums.
1.1. Principles
      </p>
      <sec id="sec-1-1">
        <title>1.1.1. Informing</title>
        <p>
          the “public’s participation goal of informing is to provide the public with balanced and objective
information to assist them in understanding the problem, alternatives, opportunities and/or
solutions” [
          <xref ref-type="bibr" rid="ref5">5</xref>
          ]. It means that all sorts of relative information must be publicly published.
Moreover, ‘informing’ in the spectrum of public’s participation will make sense when it acts
as a part of the whole processes which are informing, consulting, involving, collaborating and
empowering. Since Arnstein’s Ladder of Citizen Participation in 1969, informing has always
considered as a prime stage in people’s participation theory. At that time, even until the early
of twenty-one century, the authorities had a power to “inform” people or not, as they wished,
but after the emergence of information age, people have independently access to almost all data
they need all around the world. How are people supposed to be informed while they already
know, if they would like to, of course?
        </p>
        <p>It is interesting to say that sometimes (or probably usually) informing deceives the authorities
as well people in participation process, in this form that informing stage itself considers as
a kind of people participation. It is again highlighted that ‘informing, consulting, involving,
collaborating and empowering’ must implement as a system to achieve people’s participation</p>
      </sec>
      <sec id="sec-1-2">
        <title>1.1.2. Consulting</title>
        <p>
          Although most often ‘consultation’ considers as a part of participation process, but there is a
huge gap between consultation and participation. “Asking or being asked for information and
advice” are the implicit concept of consultation meaning, while participation means having a
part, collaboration and of shared ownership or responsibility which is totally diferent with the
meaning of consultation. Moreover, participation displays various forms of ‘communication’
and ‘involvement’ that imply a strong mutual connection. That’s why some experts consider
consultation as a weak form of listening, which is on the opposite side of participation [
          <xref ref-type="bibr" rid="ref6">6</xref>
          ].
        </p>
      </sec>
      <sec id="sec-1-3">
        <title>1.1.3. Involving</title>
        <p>
          It is the main hidden-principle of ‘participation’ which means ‘have or include (something) as a
necessary or integral part or result’ and ‘cause to participate in an activity or situation.’ In fact,
participation without involving (or engaging) is meaningless. The goal of involving is “to work
directly with the public throughout the process to ensure that public concerns and aspirations
are consistently understood and considered” [
          <xref ref-type="bibr" rid="ref5">5</xref>
          ].
        </p>
      </sec>
      <sec id="sec-1-4">
        <title>1.1.4. Collaborating</title>
        <p>
          Collaborating means to work jointly on an activity or project. The aim of collaborating is “to
partner with the public in each aspect of the decision including the development of alternatives
and the identification of the preferred solution” [
          <xref ref-type="bibr" rid="ref5">5</xref>
          ]In this stage, the authority will look to
people for advice and innovation in formulating solutions and incorporate people’s advice and
recommendations into the decisions to the maximum extent possible.
        </p>
      </sec>
      <sec id="sec-1-5">
        <title>1.1.5. Empowering</title>
        <p>
          It is considered as a ‘promised land’ in people’s participation approach, where all participation
practitioners wish to get there. Literally meaning, empowering is “give (someone) the authority
or power to do something.” Moreover, it means to “make (someone) stronger and more confident,
especially in controlling their life and claiming their rights.” The goal of empowering stage in
people’s participation is “to place final decision-making in the hands of the public” [
          <xref ref-type="bibr" rid="ref5">5</xref>
          ].
        </p>
      </sec>
    </sec>
    <sec id="sec-2">
      <title>2. iCommunity Model and Tool</title>
      <p>The iCommunity model is a method for community engagement process in the Bisotun World
Heritage Site by using a web-app application as a tool. For designing this model, several
aspects have been considered in order to meet the public participation needs and requirements.
These ‘needs and requirements’ should cover the spectrum of public participation which were
considered as the model principles.</p>
      <p>After recognizing the general needs and requirements, the iCommunity model has been
prototyped as a mobile application in order to find its straights and weaknesses, as. Well as for
better understanding the users (local community, NGOs and Management Department) ideas
about the model. After several modification based on the user’s needs, the application is going
to assess by heuristic evaluation which is ongoing process now (Figure 1).</p>
      <p>For the informing function, iCommunity application is able to publish new and future activities
in an appropriate way to let the people know about what is happening in the Bisotun World
Heritage Site. Along with ‘what is happening,’ the complementary information such as the
location, the ideas behind the activities, budget assessment, relative researches, etc. are attached
to the posted activity.</p>
      <p>
        Based on the published activities, the application must provide relative workshops and
training course for improving local people’s knowledge. Before the pandemic, every year, the
Bisotun World Heritage Research Base held a number of specialized and general workshops
for diferent age groups as one of their organizational duties. But during quarantine, they
were unable to continue on that way. The proposed smartphone application should be able to
organize these workshops and events in the form of ‘in site’ or ‘online.’ In site events will post in
the main page to inform people for participation due time and online workshops are published
on the application. In the latest one, the users have access to downloadable documents. Most
often, other cultural heritage institutions hold workshops and events which are also useful for
the Bisotun World heritage Site. Through the application, iCommunity’s admin shares the link
to allow the users for participation. For the consulting purpose, these functions are considered:
comment, message, talk to expert and asking for permissions. Each posted activity has a space
for the user’s comment. In this section, the users are able to post the for and against ideas on
the projects and activities. Like Instagram, other users can read and participate in the topics
raised in the comments. For more connection, the users also can receive and send direct text to
each other via the message function [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ].
      </p>
      <p>Furthermore, every user can consult with an expert in the case of needing more information
and discussion. Basically, in the Bisotun World Heritage Research Base, there are diferent
department that are working on diferent topics and every activity and project has a specific
expert who is in charge of the given project. The users must have direct access to the project
manager. Since these project managers properly know all the activity information, they are the
best one for asking and arguing.</p>
      <p>Users are able to upload their documents in the form of image, video, voice and pdf files
in the add user’s experience section. Local people often have valuable information about the
cultural heritage site that is beneficent for conservation and management of the given heritage
site. On the iCommunity, users can share old pictures, stories, legends and written documents
to experts for using them in the projects and activities. This function aims at involving the
community in the process.</p>
      <p>Every year in some special events, the Bisotun World Heritage Site needs temporary
recruitment without payment in diferent position. For example, in Nowruz holidays, which
the number of visitors is increasing, the Site needs more tourist guides. Thus, the positions
publish in the voluntary activity section in order to ask enthusiasts and local people to involve.
These voluntary positions are not limited to Nowruz and tourist guides, the World Heritage Site
always requires various specialists including archaeologist, researchers, students, carpenters,
etc. (Figure 2).</p>
      <p>Those all functions aim at the collaborating and empowering propose. Listening to user’s
voice, gathering diferent ideas, arguing, voting and publishing the outcomes in the data analysis
function lead us to engage the local community in the decision-making processes. The
iCommunity application at least will provide an appropriate condition for achieving the community
empowering purpose (Figure 3).</p>
    </sec>
    <sec id="sec-3">
      <title>3. Conclusion and Ongoing Works</title>
      <p>iCommunity is an application for facilitating interactions among diferent users involved in
the Bisotun World Heritage activities. It helps the site’s authority to include efectively the
local community in decision-making processes by a people-centered approach. This project is
part of a PhD study aimed at using new technology for public participation in cultural heritage
management. We are still working on iCommunity method and tool in the Bisotun World
Heritage Site to fix bugs and modify it. In order to measure various aspects of the application, a
heuristic evaluation has been done by master students of software engineering in the computer
department of University of Turin that will apply after analyzing. In addition, the usability test
will be done by summer in the Bisotun World Heritage Site.</p>
    </sec>
    <sec id="sec-4">
      <title>Acknowledgments</title>
      <p>This project has received funding from the European Union’s Horizon 2020 research and
innovation programme under the Marie Skłodowska-Curie grant agreement No 754511 in the
frame of the PhD Program Technologies for Cultural Heritage (T4C) held by the University of
Torino. Ahmad Nasrolahi would like to express his sincere gratitude to his research supervisors
for their guidance, patience and encouragement.</p>
    </sec>
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