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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Maximizing Student Retention using Supervised Models Informed by Student Counseling Data</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>John Anderson Rodriguez Ramirez</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Olmer García-Bedoya</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Ixent Galpin</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Universidad de Bogota Jorge Tadeo Lozano</institution>
          ,
          <addr-line>Bogota</addr-line>
          ,
          <country country="CO">Colombia</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Universidad de Los Andes</institution>
          ,
          <addr-line>Bogota</addr-line>
          ,
          <country country="CO">Colombia</country>
        </aff>
      </contrib-group>
      <fpage>225</fpage>
      <lpage>239</lpage>
      <abstract>
        <p>Student retention is one main challenge faced by higher education institutions in Colombia. Over recent years, there has been an increasing trend of students dropping out of university for various academic, social, economic, institutional, or personal reasons. This has significant impacts on private higher education institutions, whose main livelihood depends on student numbers, with some institutions in a critical situation. In this paper, we design and implement a data analytics model that predicts the risk of dropout that students may present. The sources of information used to construct this model contain academic and socioeconomic variables, covering past academic periods to understand the problem in detail. Machine Learning approaches are used to determine the best model using the CRISP-DM methodology. This model is deployed via a decision-making tool for the academic counseling ofice, whose main objective is to maximize student retention.</p>
      </abstract>
      <kwd-group>
        <kwd>eol&gt;Student Retention</kwd>
        <kwd>Machine Learning</kwd>
        <kwd>Counseling</kwd>
        <kwd>Higher Education</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1. Introduction</title>
      <p>
        in Colombia was 8.79%. This is slightly lower compared to the figures for HEI technological and
technical courses, whose dropout rates were 10.75% and 17.41% respectively. Nevertheless, the
ifgures are worthy of concern. It is important to bear in mind that the conditions faced by each
student vary depending on the institution in which a student is enrolled. Furthermore, diverse
variables may influence student decisions with regard to dropping out of an HEI program, and
these may be individual, academic, socio-economic, and institutional [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ].
      </p>
      <p>We work with an anonymized data set made up of eleven variables and 77,073 records, which
correspond to information stored in a Customer Relationship Management (CRM) system held by
an HEI in Colombia. The data set spans six semesters and contains data that was not previously
stored in a database and is deemed to contain information useful for predicting student dropout.
Such data includes information about attendance at student counseling sessions at support
centers. Such is expected to contribute to a great extent within the models to allow the student
academic situations for be better understood.</p>
      <p>In this work, two approaches for predicting student retention are proposed, making use
of supervised Machine Learning techniques. For the first model, we work with the complete
data set which has a history of six semesters. For the second, only the last two semesters
are used. Five diferent supervised learning techniques are employed: Naive Bayes, Decision
Trees, Random Forests, Logistic Regression, and XGBoost. We evaluate model performance to
determine the combination that delivers the best precision in the predictions made.</p>
      <p>
        This paper is structured as follows: Section 2 presents related work. The remainder of the
paper broadly follows the steps of the CRISP-DM [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ] methodology commonly used in data
analytics projects. We present the steps corresponding to business and data understanding in
Section 3. Section 4 describes the data preparation undertaken prior to the modeling presented in
Section 5. We present the results of our evaluation in Section 6. Section 7 presents a discussion,
including considerations for a future deployment, and Section 8 concludes.
      </p>
    </sec>
    <sec id="sec-2">
      <title>2. Related Work</title>
      <p>
        Since the earliest works that focus on the phenomenon of student dropout, there has been a
broad consensus on defining it as the voluntary abandonment of studies by students. However,
diferent entities interpret this concept depending on their perspective or needs [
        <xref ref-type="bibr" rid="ref14">14</xref>
        ]. Conversely,
other work argues that it is paramount to diferentiate between voluntary and involuntary
dropping out, where the former is understood as the renunciation of an HEI program for
personal, social, or economic reasons, which is reported to the institution. The latter is directly
related to institutional decisions due to poor performance or lack of student discipline [
        <xref ref-type="bibr" rid="ref15">15</xref>
        ].
      </p>
      <p>
        Numerous studies have been carried out on this subject, and diferent approaches that each
one can give to the subject matter. However, most of this work body of work points to common
groups of variables that intervene and are decisive in student desertion, which are individual,
academic, institutional, and socio-economic [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ]. However, a study carried out by the Nueva
Granada Military University in Colombia considers other factors that afect university student
dropout [
        <xref ref-type="bibr" rid="ref16">16</xref>
        ], such as demotivation, the influence of minority groups, crushes, problems with
relatives, etc.
      </p>
      <p>
        Arguably all of these variables are significant. However, it is also necessary to evaluate the
conditions of the students depending on the entity in which they are pursuing their course of
study. For example, students experience diferent situations depending on whether the HEI is
public or private, especially with regard to social issues. For example, in a study carried out at a
private University in Medellín, Colombia, it was determined that most of the students who drop
out do so in their first semester. Furthermore, it was found that 35% of students drop out in their
fourth and seventh semesters (assuming a course of study comprising nine or ten semesters)
[
        <xref ref-type="bibr" rid="ref17">17</xref>
        ]. These finds provide important insights for the work carried out in this paper.
      </p>
      <p>Table 1 presents a comparison between diferent studies carried out that focus on the student
dropout phenomenon. Despite being from diferent countries, institutions, and periods of time,
it is possible to observe the coincidences between the study variables and the methods used.
This highlights the importance of addressing this phenomenon globally, and also, how data and
technology have been contributing more with their advances and models to the understanding
of this phenomenon.</p>
    </sec>
    <sec id="sec-3">
      <title>3. Business and Data Understanding</title>
      <p>The initial objective was to recognize each factor involved in risk analysis within the academic
stage. Within the institution, an approach to Student Success is managed through five strategies
to support the students to achieve their objectives and goals within the university. These
strategies include work with teachers, the culture of student success, support focused on
firstyear students, policies of the institution, and support for decision-making based on technology.</p>
      <p>The university focuses its eforts on the type of population. One of the populations is first-year
students, that is, students who are in their first or second semester. This is because studies within
the same university have shown that the issues of adaptation to change and the transition from
school to university are factors that significantly afect the academic performance of students
and lead to possible early dropouts. The second population for which special care and analysis
is taken within the entity is students at academic risk, those whose cumulative general average
is less than 3.4/5.0. Due to their poor academic performance, these students fall into this zone
in which, if their average does not improve in the following semester, they can be suspended
and possibly excluded from the university. These groups should have to take care of this work.</p>
      <p>Finally, we should be able to find and detect these cases in the early stages. Reaching
these students and providing all the support ofered on time, among which there are two
important ones within the study: academic counseling and attendance at support centers, can
help significantly reduce student dropout.</p>
      <sec id="sec-3-1">
        <title>3.1. Data Set Description</title>
        <p>The university has a CRM (Customer Relationship Manager) tool for its Student Success project.
This software is used to obtain a broad picture of the current academic status of the students by
making use of alerts and scores that are automatically calculated by the CRM and that later allow
diferent actions or tasks to be carried out for the benefit of the students. In addition to the CRM
information fed synchronously every day by the university’s primary source of information,
the users (professors and academic coordinators) have the opportunity to create new records of
information, such as counseling. Additionally, to provide an overview of the academic status,
other imports of information from diferent sources have also been added, which are not handled
by the academic software of the university and are useful in the calculations and evaluations
carried out by the tool.</p>
        <p>The CRM data is the source of the data set used in the work. A history of six academic periods,
from 2018 to 2020 (each year with two periods), from which it was possible to extract a total
of 77,073 records, was obtained. Each record comprises eleven variables about each student,
corresponding to a particular academic period. The data set has a total of eleven variables which
are described as follows:
• FACULTY: The faculty to which the student belongs in his first program. There may be
students undertaking more than one program, but for this model, only the first will be
used.
• PERIOD: This variable identifies the academic period from which the student’s data is
taken.
• CODE: A unique identifier within the university for each student. This enables records
from diferent academic periods to be cross-referenced.
• ACADEMIC_STATUS: This variable shows the Academic Status with which each student
ends the semester. Although there are more than eight states, for this study we group
them into two states. These are Normal for students that do not exhibit any risk of
dropping out, and At Risk otherwise.
• SPADIES: This field stores the information on the score assigned to students when
they enter the university, which defines their dropout risk in scores from 0 to 5. It is a
platform developed to analyze and monitor student dropout from higher education in
Colombia. Through the analysis of diferent risk variables, it is possible to know statistical
data and trends to identify the factors or reasons why more dropouts are presented at
universities. Worked for diferent populations that are involved in the entire educational
process, such as students, directors, teachers, researchers, and government agencies, and
that, by allowing students to know the level of risk, facilitates institutions the work of
consultation and evaluation of strategies to reduce student dropout. The model variables
for calculating the risk level of each student are:
– Gender (Male, Female)
– Student Age
– Parents’ income
– Education level of the mother
– SABER 11 test result
– Number of classmates with whom you enter the same University
– Number of siblings
– Credits enrolled for your first semester
• FUNDING: This variable shows whether or not the student had financing during the
academic period. Financing is understood as any economic support that she may have
received oficially to pay some percentage of her tuition. The variable is taken as a binary
ifeld where 1 represents yes and 0 represents no.
• COUNSELING: This variable contains the information about whether or not the student
had academic counseling with her advisor professor in each period or semester. The
variable is taken as a binary field.
• CREDITS: This value shows the number of credits each student has enrolled in a
particular academic period.
• SUPPORT_CENTER_ATTENDANCE This field records whether or not the students
have attended any of the Support Center support that the university has, these places ofer
tutorials, accompaniment, and assistance, for workshops and preparation of midterms.</p>
        <p>The variable is taken as a binary field.
• WITHDRAWALS: This variable shows whether or not the student has withdrawn
subjects in the academic period, regardless of whether it was one or several, the variable
is taken as a binary field where 1 represents Yes and 0 No.
• GRADE_AVERAGE: This variable refers to the average obtained by the student in the
semester.</p>
      </sec>
      <sec id="sec-3-2">
        <title>3.2. Descriptive Analysis</title>
        <p>In Figure 1, an analysis is carried out between the variables COUNSELING, ACADEMIC_STATUS
and SPADIES. On the x-axis shows the diferent States of ACADEMIC_STATUS, on the y-axis
you can see the number of students that have been assisted via counseling. Each color represents
a score of the SPADIES variable. With these results, we can conclude that the students who
have a SPADIES equal to 5 (purple), are the ones who make the most use of the Counseling
resource at the University, which is very much in line with the strategies of the University since
according to this model they are who have the highest risk of desertion and are the ones who
most seek support.</p>
        <p>In Figure 2, the same comparison is made, between SPADIES, ACADEMIC_STATUS, but now
with respect to the variable of assistance to the University Support Centers. Here we can find
trends similar to those observed with the Councils, where the students who have their SPADIES
score equal to 5 are also the most recurrent in these spaces. This again shows us the use of
support resources by the students with a higher risk of desertion according to SPADIES.</p>
        <p>In Figure 3, you can see a comparison between the number of credits enrolled by students and
the number of visits for counseling. A trend is evident among students who enroll between 15
and 24 credits, who are the ones who attend counseling the most. This group is above average
attendance to counseling sessions, which is highlighted in the graph with the red line and which
corresponds to a value of 139 counseling sessions. With this, we can assume that students
with low or very high academic loads in each semester, do not attend counseling sessions as
often, as those who are around the average academic load at the University which is in the 17
credits. The highest points of attendance occur with students who have 18, 19 and 20 credits
enrolled, which already exceed the normal academic load at the University, and this support is
deemed necessary in order to successfully complete their semester. We found a similar behavior
when we make the comparison between the withdrawals of subjects made by the students with
respect to the number of registered credits. This can be observed in Figure 4, were between
13 and 22 credits the higher number of withdrawals. It is something to understand since the
higher the academic load, the more students may require support or decide to withdraw from
the courses instead of failing them.</p>
        <p>In Figure 5, the number of counseling sessions is compared with the total number of records
per faculty, finding that the number of students who use this service in each faculty is low with
respect to the total number of records. Recall that each of the records corresponds to a student
in a certain academic period, therefore, the same student may appear diferently in each of the
six periods evaluated. Both faculties that register the highest number of counseling sessions
are Education with 12.2%, which represents 67 records of its 547 Total records. Social Sciences
exhibits 8.9% attendance, which represents 1,374 of its 15,402 records.</p>
        <p>The descriptive statistics show that the Faculty of Engineering shows the largest number
of records with 25,677 records. The SPADIES variable is only found for 62,386 records of the
77,073 total and according to the distribution given to students, handles a range of 0 for lower
and 5 for higher risk of dropout. The average obtained is 3,064 and a standard deviation of
1,466. Additionally, the Registered Credits have an average of 16.73, a consistent value since it
is below 17 credits, which is what the University considers a student with a high academic load.
Regarding the variable of the Semester Average, the average of 3.466 and the standard deviation
of 1.51 shows us the range in which most of the averages are found for the students’ semester.
To better understand these statistics, Figure 6 includes all the quantitative fields. In the result,
some atypical data are observed in the Credits and Average variables. In the case of Credits,
there are cases of students who enrolled more than 28 credits in any of the periods, which is a
fairly high number, taking into account that in all programs except Medicine, all students with
more than 17 credits are deemed to have a high load.</p>
        <p>To find out correlations between variables, the Pearson and Spearman methods were employed.
The highest correlation is found with the Average and Credits variables with values of 0.2337
with Pearson and 0.2108 with Spearman, which considering the ranges is not a significant value.
In the case of Credits and Withdrawals, a value of -0.1567 is found with Pearson and -0.2364
with Spearman, which indicates a negative correlation. The others are below 0.01 and do not
show a strong correlation between variables. In general terms and according to the results
obtained by these two methods, we can conclude that a strong correlation between variables
cannot be found, which is why it is important to take them all into account for the study.</p>
      </sec>
    </sec>
    <sec id="sec-4">
      <title>4. Data Preparation</title>
      <p>The data set contains a list of student records, with their respective academic programs, including
whether they are majors or minors. In order to facilitate the work and the analysis, it was
necessary, as a first step, to work only with the first program of each student, in order to avoid
duplicate information in the records. The programs are also grouped by faculty. For example,
the nine engineering programs were grouped together, as done with other Faculties such as
Sciences. This reduced the group of more than 30 programs to 17 faculties.</p>
      <p>Whilst reviewing the data, missing data was detected in the GRADE_AVERAGE and SPADIES
columns. In order to preserve the maximum number of records possible, these missing values
were imputed using the average values of each field. This was done with the intention of keeping
as many records as possible, so as to improve model performance. The ACADEMIC_STATUS
variable contains all the possible statuses that a student can have at the University. After
discussions with the management of the counseling support centers, it was agreed to only have
two states: Normal and At Risk. For all models proposed in Section 5, the variables CODE
is discarded as it is the primary key and does not provide useful information for the model
predictions.</p>
    </sec>
    <sec id="sec-5">
      <title>5. Modeling</title>
      <p>Two approaches were explored. For the first approach, we worked using the complete history
available for a student, whereas, for the second approach, only the last two semester’s worth of
data are considered.</p>
      <sec id="sec-5-1">
        <title>5.1. Approach 1: Using the full history (all semesters)</title>
        <p>
          For our prediction models, the variable ACADEMIC_STATUS is determined to be the output
(predicted) variable. The models are trained using 31 input variables. The first attempt was
to attempt a Logistic Regression model. This model predicts 100% of cases of Normal status
(i.e., 37,613 true negatives) correctly. However, it is not able to predict any students who could
remain in the At Risk state, meaning that there are in efect 924 false negatives. As such, it is
concluded that it is not a viable model for use. To remedy this, data balancing is carried out. The
number of cases that present a Risk of Academic Dropout is a minority, only 2.34% of the record
set. Taking this into account, the Imbalanced [
          <xref ref-type="bibr" rid="ref18">18</xref>
          ] technique and the artificial samples strategy,
also known as Oversampling, are employed. This goal is to create new synthetic samples for
the minority variable, which in this case is that of students at risk of dropping out. With an
adjustment of 0.8, a more balanced data set is achieved (see Figure 7), with which it is already
possible to start working with the proposed models.
        </p>
        <p>Once the data has been balanced, the training process is carried out with various supervised
learning techniques (Logistic Regression, Naive Bayes, Decision Trees, Random Forests, and
XGBOOST) using cross-validation. The Accuracy metric is used, recommended when the data
has been properly balanced. The results show that the Decision Tree and Random Forest models
are the ones that deliver the best results with 0.97 and 0.98 respectively, and exceed the estimated
percentage for the desired model. The XGBOOST model delivers a result of 0.85 does not exceed
the expected percentage. The Naive Bayes and Logistic Regression models are not as efective,
since their results only reach a 0.45 and 0.7 level of precision, respectively.</p>
      </sec>
      <sec id="sec-5-2">
        <title>5.2. Approach 2: Using only the last two semesters</title>
        <p>For this model, the records are grouped by Student Code, to subsequently concatenate them into
a single record. Students with less than two academic periods in their history are discarded. In
the grouping process, it is necessary to eliminate those fields that are the same in all academic
periods and that will not be useful in the evaluation of the models, for example, FACULTY,
SPADIES, PERIOD and CODE.</p>
        <p>Only 2.17% of records have the Academic Status as At Risk, a minority of the data with
with respect to the 97.8% that is Normal. As such, the process of balance with Oversampling set
to 0.8 is carried out. It is found that the accuracy of the Decision Trees is 0.99, Random Forests is
0.99 and XGBOOST is 0.97. In the case of the models with Naive Bayes and Logistic Regression,
they are again the ones with the lowest prediction scores with 0.51 and 0.84 levels of accuracy
respectively. However, it is interesting to observe that the second approach improves the results
significantly.</p>
      </sec>
    </sec>
    <sec id="sec-6">
      <title>6. Evaluation</title>
      <p>For the evaluation process of the models, we evaluate the test data and take into account as the
Recall of the model we aim to able to identify cases of students who are in an ACADEMIC_STATE
of being At Risk. As such, we are interested in the model being able to minimize cases where
the minority classes are missed.</p>
      <sec id="sec-6-1">
        <title>6.1. Approach 1: Using the full history (all semesters)</title>
        <p>The evaluation of Approach 1, carried out with the set of data destined for the test, shows
us a total of 42,900 records of which a Recall of 1 can be observed, where the model only
exhibits 18 errors, i.e., there are 18 students for whom an ACADEMIC_STATUS of Normal was
predicted, when in fact it was At Risk. There are also 20,296 cases where the status is correctly
predicted. Likewise, a Recall of 0.96 is obtained in terms of the predictions of the Normal status,
with 21,699 hits and 887 misses. Comparing the results with the test model carried out, the
improvement is visible going from a Recall from 0 to 1 for the prediction cases of students who
will possibly remain in a state of At Risk.</p>
      </sec>
      <sec id="sec-6-2">
        <title>6.2. Approach 2: Using only the last two semesters</title>
        <p>The evaluation of Approach 2, also carried out with the set of data destined for the test, shows
us a total of 9,642 records, with which a Recall of 1 is obtained, for the prediction of students
who will remain in some State of Academic Risk. With this, we see that the model is capable of
correctly predicting 100% of the cases. For the case of Normal states, the recall is 0.99, which
shows a total of 5,329 predictions made correctly and only 40 failures. Compared to the test
model, we can see an improvement in results when going from a recall value of 0.25 to 1. With
this, we obtain a model that notably improves the prediction of cases of interest, which are the
students who will be in a possible state of academic risk.</p>
      </sec>
    </sec>
    <sec id="sec-7">
      <title>7. Discussion</title>
      <p>The analysis of the variables is a fundamental part of the learning process pertaining to the
academic results obtained by the students. During this phase, it is possible to know the
relationships between them, trends in the results, the importance of the fulfillment of the academic
objectives, and above all, the role that each plays within the entire academic process.</p>
      <p>The final results of the descriptive analysis present the relevance of the COUNSELING and
SUPPORT_CENTER_ATTENDANCE variables. They show a clear trend where students who attend
or take these services at the University, during that period, obtain better results on averages,
and in turn, avoid reaching the At Risk state.</p>
      <p>The data shows that the students whose SPADIES score is equal to 5, that is, those who
according to this model have a higher risk of dropping out, are the ones who mostly attend and
make use of the academic counseling and support center services. This in turn leads them to
obtain better averages in the semesters in which they attend.</p>
      <p>Due to the COVID-19 pandemic, the University has made changes to the ACADEMIC_STATUS
assigned to students during the semesters where all academic activity was online. As such, it
has not been possible to test the models with real data. It is therefore recommended that they
start being used as from the second semester of 2022, in which new academic risk statuses will
be assigned. From then on, it will be possible to test the models.</p>
    </sec>
    <sec id="sec-8">
      <title>8. Conclusions and Future Work</title>
      <p>Through the use of Data Mining and Machine Learning, it is possible to carry out a detailed
study of the academic situation of higher education students. We show that it is possible to
analyze, explore and execute possible strategies that allow higher education institutions to
make decisions that allow timely attention to the needs of students, and in turn reduce student
desertion. This has been an issue and an important focus of HEIs throughout the world.</p>
      <p>Making use of the eleven variables used for this work, promising results are obtained for the
models used. There is potential room for improvement if other relevant variables that have an
important bearing on the academic situation of the students are employed.</p>
      <p>The two approaches described in the project show good prediction results for students who
will possibly remain at with At Risk status. However, the second approach shows better
results at a general level, that is, the grouping of the data, and use of the history of the students,
allowing predictions to be made in a more accurate way.</p>
      <p>With the results obtained and using the generated models, it is possible for the University to
carry out a more detailed follow-up of the students who may possibly be in a state of academic
risk, in order to reduce the dropout figures that aflict students and HEIs. As such, the results
can be implemented within the CRM, to strengthen the mechanisms of analysis, detection, and
attention to students at risk that are currently being supported.</p>
      <p>As future work, it is possible to include data from sections or courses, along with their partial
grades, in order to generate a new model that can be run in the middle of the academic semester,
and that can perhaps generate additional value or even higher precision with the knowledge of
which students have or possibly may be at academic risk at the end of the semester. Furthermore,
it is important to continue collecting information as far as possible, of each and every one of
the activities carried out by students within the University that may be related to their academic
performance. This can be included in future work so that the impact that each piece of data
may have on the results obtained can be evaluated. As the information increases and there are
more records and variables, it is possible to improve the analysis, and propose new models and
new ideas to reduce students dropping out.</p>
    </sec>
  </body>
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