<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Archiving and Interchange DTD v1.0 20120330//EN" "JATS-archivearticle1.dtd">
<article xmlns:xlink="http://www.w3.org/1999/xlink">
  <front>
    <journal-meta>
      <journal-title-group>
        <journal-title>Antwerp, Belgium
∗Corresponding author.
£ alessandra.demulder@uantwerpen.b(Ae. De Mulder);l.fonteyn@hum.leidenuniv.n(lL. Fonteyn);
mike.kestemont@uantwerpen.be(M. Kestemont)
ȉ</journal-title>
      </journal-title-group>
    </journal-meta>
    <article-meta>
      <title-group>
        <article-title>Linguistic Value Construction in 18th-Century London Auction Advertisements: a Quantitative Approach</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>AlessandraDe Mulde r</string-name>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>LaurenFonteyn</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Mike Kestemont</string-name>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Leiden University</institution>
          ,
          <addr-line>Leiden</addr-line>
          ,
          <country country="NL">the Netherlands</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>University of Antwerp</institution>
          ,
          <addr-line>Antwerp</addr-line>
          ,
          <country country="BE">Belgium</country>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2022</year>
      </pub-date>
      <volume>000</volume>
      <fpage>0</fpage>
      <lpage>0002</lpage>
      <abstract>
        <p>Georgian England was characterised by a buzzing consumer society in which advertising played a progressively important role when it came to the (linguistic) value construction surrounding material goods. Increasingly, the perceived value of goods was not only determined by the intrinsic quality of the goods, but also by the socio-commercial discourse used to characterise them. Linguistic modi昀椀ers, such as adjectives, must have played an important role in this process - re昀氀ecting these socio-economical trends in text while also reinforcing them. Here, we focus on a diachronic corpus of over 5,000 pages of London auction advertisement pages, digitised via automated transcription and divided across four sample periods between 1742-1829. Prime methodological challenges include: (1) the noisiness of the available data because of imperfect transcription; (2) the coarseness of the available time stamps, and (3) the lack of suitable NLP so昀琀ware, such as lemmatizers or (shallow) syntactic parsers. Through the use of word embeddings, we try to alleviate the issue of spelling variation with reasonable success. We 昀椀nd that, over time, subjective or 'evaluative' modi昀椀ers have become more prominent in these advertisements than their objective or 'descriptive' counterparts - but there are di昀erent temporal patterns for di昀erent types of advertised objects In Georgian England, a certain group, known as thbeeau monde, procured their place in society by publicly demonstrating their ties to one another, both in personal relationships and material expressions1[7].1 They are considered the trailblazers of a new, fast-paced consumer society, although volumes have been written discussing the time, place and pace of consumer (r)evolution(s) 2[4, 36]. In any case, the interaction between people and their possessions altered on an unprecedented scale in eighteenth-century England. This translated into many</p>
      </abstract>
      <kwd-group>
        <kwd>eol&gt;advertisements</kwd>
        <kwd>linguistic modi昀椀cation</kwd>
        <kwd>frequentist statistics</kwd>
        <kwd>spelling normalisation</kwd>
        <kwd>time series</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1. Introduction</title>
      <p>changes in terms of how people behaved in and thought about the empire of things they lived
in. Language immediately followed – or might even have preceded – these shi昀琀s; a whole new
repertory emerged to name the new material world and to distinguish between quality and
rubbish, luxuries and necessities, and between what was fashionable and what was no4t0,[ 19].
This was especially important when assessing the intrinsic value, i.e. material, and extrinsic
value, i.e. design of objects.</p>
      <p>
        Previous research has shown the rising importance of design rather than material when
acquiring, for example, silverware, a household staple that had lost many functions due to
chinaware’s rising popularity7[]. It makes sense to favour design over material durability when
buying goods meant for display rather than intensive usage. However, this does not explain
both the popularity and centrality of design as the decisive factor in an inherent breakable and
yet daily used household good such as chinaware. This may be because the value of objects
went beyond their external features: much value can be derived from how it was used by
particular owners, known in certain circles for their good ta1s7te, 1[
        <xref ref-type="bibr" rid="ref6">6</xref>
        ]. The well-heeled middling
sorts would have invested in an extensive assortment of patterned and customised chinaware
to serve tea and other refreshments in their well-furnished matching drawing room to their
peers. The guests would have noted the decorative lexicon on their hosts’ porcelain and
attributed value according to thbeeau monde’s unwritten rules to structure their society. The
hypothetical hosts would have done as well when picking out china patterns which had already
been con昀椀rmed as genteel by peers or opting for – slightly – diverging motifs emblazoned with
their family crest to reinforce their own position as ‘tastemakers’. The cultural value of these
objects played a crucial role in setting a price, even when their vanguard, previous owners
passed, and their goods were auctioned o昀 to settle any remaining bills.
      </p>
      <p>
        Research into the ever-growing language of consumption has already shown that the
emergence of advertising, in general, played a crucial role. Newspaper content, including adverts,
created an imagined community of all stakeholders in the world of goods, from producer to
seller to consumer4[]. Unlike nowadays, the language in advertisements re昀氀ected consumer
sensitivities in this imagined community rather than instilling in readers what they should
consume [22]. The language in notices became increasingly specialised39[], communicating
about and valuing luxuries in order to consume them appropriately (i.e., so that they would be
recognised and appreciated by peers). This implied that advertisers tapped into a vocabulary
directly linked to dominant consumer values. Sellers had limited space to convey what set their
wares apart from others on the market; for new products, this meant introducing what they
did and why one needed to buy it. Second-hand household goods up for auction, however,
needed little to no introduction, which allowed auctioneers to focus on the unique qualities of
the goods: intrinsic material, certain fashionable 昀椀nishings or the previous owner, who would
have been recognised as a tastemaker by peers3[
        <xref ref-type="bibr" rid="ref9">9</xref>
        ]. This reveals the dominant consumer
values of the time, much like how buzzwords such asusstainable and organic have become an
indispensable part of the present-day advertising vocabulary. Hence auction advertisements
were more than dry lists of goods and some practical information; regarding them as such
would not give them the credit they deserve and the unique insights into changing consumer
sensitivities they bring.
      </p>
      <p>
        As opposed to present-day publicity, the tone of eighteenth-century adverts was above all,
polite. Criticism of false promises in advertisements almost exclusively applied to those for
new products, which is also quite plausible since one did not have to explain to anyone what a
chair was for, unlike the latest silver bullet for the “French dise4a2se,”13[]. On top of that, a
good reputation was a seller’s most prized possession; it ensured long-term client relationships
and, thus, their livelihood. The notices tended to focus on the professionalism and knowledge
of the retailer and were mainly informative to underline this to potential custom9,er2s2][.
In turn, potential buyers put their best foot forward to show that they could pay, on the one
hand, and had enough knowledge to value the goods, on the other. Tapping into the
appropriate language repertoire, from the initial contact through an advertisement to any subsequent
interactions between buyer and seller, was the ideal way to assure the other party of your
good intentions [
        <xref ref-type="bibr" rid="ref11 ref12 ref38">11, 12, 39</xref>
        ]. Previous studies have already exploited the potential of these rich
sources through keyword searches but were faced with regrettably poorly OCRed databases or
resorted to limited manual samplin1g8[
        <xref ref-type="bibr" rid="ref37">, 38</xref>
        ]. This manual approach is time-consuming and
allows most of these studies to cover only one or, at best, a few core concepts used to explain
the typical consumer. We apply digital text analysis to – still very poorly – OCR’ed auction
advertisements to contribute insights into eighteenth-century buyers’ buying habits.
Research hypotheses This paper uses a bottom-up corpus linguistic approach over +5,000
pages of auction advertisements pages to examine the relationship between the objects (noun
phrases) and their descriptors (modi昀椀ers) in the adverts through four sample periods between
1742-1829. We speci昀椀cally examine the modi昀椀cation process because modi昀椀ers such as
adjectives are an important way to express appreciation or value assignment in language. Below, we
shall describe how we applied a categorisation scheme to a selection of modi昀椀ers and objects.
Following the historical research described above, we advance the following hypotheses:
• h1: We expect clear diachronic shi昀琀s in the prominence of certain objects. Real estate
will have become more frequent, for instance, due to the emerging practice of selling
houses together with their household goo2d.s;
• h2: The presence of modi昀椀cation, taken as a proxy for linguistic value construction, will
have increased over time;
• h3: The use of subjective or ‘evaluative’ modi昀椀ers will have increased relatively more
strongly over time in comparison to their objective or ‘descriptive’ counterparts;
• h4: Instances of (pre)modi昀椀cation will likely have become more complex (i.e. longer)
over time through the process of ‘modi昀椀er stacking’.
      </p>
    </sec>
    <sec id="sec-2">
      <title>2. Materials</title>
      <sec id="sec-2-1">
        <title>2.1. Origin</title>
        <p>This paper’s source material mainly consists of advertisements from Dthaeily Advertiser and
the Morning Chronicle. These are supplemented by pages from other London newspapers,
which also contained auction advertisements and were available for the same period. The used
auction advertisements were manually selected from 5 newspapers in the Burney Collection
2This was due to rising duties on speci昀椀c goods and changing market functioning because of an oversupply a昀琀er
the French Revolution amongst other reasons, which made solely selling one type of good less pro昀椀t2a1b]le[
and the British Newspaper Archive across four sample periods: 1742-1743 (SP1), 1773 (SP2),
1799-1800 (SP3) and 1828-1829 (SP4). Pages contain one to 51 advertisements, and the corpus
comprises∼9.6M tokens (∼640K of which are unique).</p>
        <p>Figure1 shows a typical auction notice where “elegant furniture” that belonged to a
gentleman was o昀ered for sale by Mr Postan in theMorning Chronicle. The advertisement started
and ended with practical information such as the time and place of the sale and where further
information like catalogues could be found. The actual listing of the goods always occurred
according to a rigid scheme, usually starting with a formulaic sentence such as “elegant
household furniture, plate”, followed by what were considered the showstoppers of the upcoming
auction, “昀椀ne linen, an eight-day chime table clock by Mitchell, 昀椀ne toned harpsichord by
Kirkman”. This could be followed with information about the previous owner, as is the case here,
the goods belonged to a gentleman from Richmond. The main course of every auction
advertisement was the listing of other goods o昀ered for sale and their descriptions; we can read that
“capital dome bedsteads, with elegant chintz cotton furnitures; mahogany four-post and tent
bedsteads, with rich cotton furnitures, three sets of French window curtains to correspond;
prime goose feather beds and bedding” are going under the hammer at 11 o’clock the next day.</p>
        <p>We collected the data by manually browsing through all available digital issues of seven
volumes of the newspapers mentioned in the tables above (Tabl1esand 2). We selected the
pages with advertisements from each issue and manually cropped them, so they only contained
auction advertisements. These were quite straightforward to single out as all auction notices
started with “for sale by auction”, “to be sold by hand”, “to be sold by the candle”, or other
markers such as mentioning “auction room”, “catalogues”, etc., as the example above clari昀椀es.
This was done in the Burney Collection for the 昀椀rst three sample periods, 1742-1800, and in
the British Newspaper Archive for the last period, namely 1828-1829.</p>
        <p>Sample periods were chosen based on the availability of the core newspapDerasi,ly
Advertiser and Morning Chronicle, to have some consistent data to account for newspaper-speci昀椀c
variations. We opted for three sample periods in the eighteenth century and one at the
beginning of the nineteenth to pinpoint which developments can be traced back to the eighteenth
century. It is well attested that this was a crucial century for newspapers due to many changes
in printing techniques, amongst other developments, and we can see this manifesting in a rise
of advertisements before the true boom in the nineteenth centur3y2][.</p>
        <p>The 5,176 advertisement pages were automatically transcribed into (unstructured) plain text
using Transkribus with a model trained for eighteenth-century printed English texts. This
CITLAB HTR+ model was trained on 13,083 words and reached a character error rate (CER)
of 0.15 % on the training set and 1.89 % on the validation set. The base model was an HTR
model called “French18thCPrint1”][, which was trained on 38,487 words with a CER of 0.09 %
on the training set and 0.74 % on the validation set. However, the data proved extremely noisy,
as there was no segmentation between individual adverts, no distinction betwe&lt;en &gt;/&lt; Ā &gt;
due to marginal di昀erence between a printed&lt; &gt; and &lt; Ā &gt; as shown in Figure2, and spotty
layout analysis. A manual check of the 583 pages of thDeaily Advertiser in 1742-1743 brought
to light that there were more signi昀椀cant layout issues (e.g., erroneous column detection) in 8%
of the pages and 316 instances of more minor layout issues (e.g., one or two lines in the wrong
order).</p>
      </sec>
      <sec id="sec-2-2">
        <title>2.2. Modifiers and objects: classification</title>
        <p>In our analysis, we distinguish between ‘objects’, i.e. material goods that were put on sale in
the auctions represented in the corpus, and ‘premodi昀椀ers’, any elements that can occur before
objects to describe – or ‘modify’ – the m3.Put simply, the phrasecolourful glass shards, we can
identify one object (i.e. shards) and two premodi昀椀ers (i.e. colourful and glass). We designed
and applied a custom classi昀椀cation scheme for both premodi昀椀ers and objects. First, for the
premodi昀椀ers, we manually constructed a list of 282 commonly occurring premodi昀椀ers in the
material. Each of these premodi昀椀ers was identi昀椀ed through a unique headword (type) in a
normalised, modern spelling, but collapsing the di昀erence between the charact&lt;ers &gt; and
&lt; Ā &gt;, e昀ectively treating them as allographs. Two annotators then independently categorised
the premodi昀椀ers along as either ‘evaluative’ (E) or ‘descriptive’ (D). If the premodifying element
functioned as a classi昀椀er (e.g. kidderminster carpet is a type or class of carpet) or an “objective
epithet” (e.g. large, enamelled, woollen), whereas “subjective epithets” (e.g. antique,
fashionable, valuable) were marked as evaluative1[0]. 4 In other words, modi昀椀ers that either do or do
3While this study focuses on premodi昀椀cation; it should be noted that not all modi昀椀cation is premodi昀椀cation. Still,
premodi昀椀cation is expected to be more common in light of the language-external context of advertising. The price
of placing an advertisement was based on conventions of “moderate length”, which ties in with what we see in
the source material: there was little to no length variation throughout the research p3e2r]i.odTh[ is obviously
had implications on the word choices that advertisers made. They had to convey what goods were for sale, why
they were worth buying and when and where this was all happening, all without exceeding the customary word
limit. This is presumably why Mr Postan (Figu1r)eopted to print “satin-wood and mahogany drawing-room and
parlour chairs” and “elegant pier and pembroke tables” instead of using postmodi昀椀cation, as in “drawing-room and
parlour chairs made of satin-wood and mahogany” and “pier and pembroke tables that are elegantly fashioned”.
4Note that in some linguistic literature, the objectivity-subjectivity of epithets is considered a cline: while
‘goodlooking’ is a clear example of a property assigned to people or objects in a subjective manner, properties such
as ‘clean’ are “more collectively assessable”. Still, they are not as objectively assessable as properties like ‘blue’
or ‘wooden’ 1[0]. For simplicity’s sake, we chose to work with a binary annotation system where any degree of
subjectivity was classi昀椀ed as evaluative.
not apply to an object –- for example, a table is either made mofahogany, or it is not –- were
considered descriptive. This o昀琀en applies, for instance, to words referring to textiles, such as
chintz and serges, which appeared as modi昀椀ers for upholstered furniture. Furthermore, words
such as looking, which only appeared in 昀椀xed combinations such aslooking glass, are
considered descriptive because they specify the type of object. Evaluative modi昀椀ers, by contrast, are
modi昀椀ers that express a particular, more subjective evaluation of an object. Unlike descriptive
modi昀椀ers, they cannot be de昀椀ned through a straightforward yes or no question: whether or
not a chair is elegant is a matter of personal taste and di昀케cult to prove objectively. Similarly, it
is di昀케cult or even impossible to provide an objective de昀椀nition that helps determine whether
an object is commodious orvaluable is true or false.</p>
        <p>
          A昀琀er manual annotation by two annotators, we applied the established metric Cohen’s[
          <xref ref-type="bibr" rid="ref8">8</xref>
          ]
in the scikit-learn reference implementation31[] to estimate the inter-annotator agreement.
The resulting statistic is a scalar that ranges between -1 and 1: larger positive values imply a
strong agreement, but values closer to zero (or negative scores) mean that the agreement might
be due to chance [
          <xref ref-type="bibr" rid="ref2">2</xref>
          ]. For the binary modi昀椀er classi昀椀cation, we obtained =.8407, indicating a
“strong agreement” [
          <xref ref-type="bibr" rid="ref20">20</xref>
          ] between the two annotators, highlighting the relative
straightforwardness of this task. In Table3, we report the initial disagreement between the two annotators in
the form of a confusion matrix. As is clear from the confusion matrix, there was relatively more
disagreement regarding the assignment of the evaluative class label, which arguably makes
sense from an interpretive perspective. During group discussions in the adjudication phase,
the annotators resolved instances of disagreement and agreed on a single label for each
headword. Ultimately, this yielded the following (somewhat skewed) distribution: 182 descriptive
and 100 evaluative modi昀椀ers. These are listed in the appendix.
        </p>
        <p>
          Second, we repeated a similar procedure for a set of relevant and common objects of
modi昀椀cations in the data, i.e. goods mentioned in the advertisements. We started from a set of 139
objects that were categorised into nine categories: ‘NA’ (for Not Applica5bl),e‘clothing/fabrics’,
‘furniture’, ‘appliances/utensils’, ‘tableware’, ‘animal accessories’, ‘haberdashery’, ‘animal’,
‘instrument’, ‘accessories’, ‘decoration’, and ‘real estate’. This categorisation system was based
on prior work in consumption history and aimed for reasonably balanced groups in the object
set. Categorising objects is a widespread practice in material culture studies, which are
usually centred around the function of objects in order to gauge the use, practices and meaning
behind certain (clusters of) objects. Common categories for the eighteenth-century consumer
society are, for instance, kitchenware, tableware, seating and table furniture, hot-drink-related
5NA was assigned when the noun phrase was not an object, a word like ’assortment’, a street name or a nonsense
word.
objects, interior decoration, sleeping furniture, and so o35n, [
          <xref ref-type="bibr" rid="ref33">34</xref>
          ]. However, all of these studies
usually rely on object-speci昀椀c narratives, while we opted for the most general object category
possible. This allowed us to bring broader trends to light. The objects were categorised by two
annotators using the historical thesaurus of tEhneglish Oxford Dictionary for object de昀椀nitions
and prede昀椀ned simpli昀椀ed object classi昀椀cations of Overton, Weatherill and Muldrew, amongst
others [
          <xref ref-type="bibr" rid="ref27 ref42">29, 43, 27</xref>
          ]. In case of doubt (such as books), we looked at how they were described
and assigned the most similar category. Books tended to be closely described like other
objects in the decoration category, which makes sense since they o昀琀en were collected and richly
(re)bound to be shown o昀 [
          <xref ref-type="bibr" rid="ref36">37</xref>
          ].
        </p>
        <p>The headwords were again independently categorised by two annotators. In this case, the
test yielded =.8182, indicating a lower but still substantial agreement, especially when
considering up to 12 categories. The confusion matrix in Tab4ledisplays the initial disagreement
between the annotators. In an adjudication phase, cases of disagreement were again resolved.
The resulting distribution of object labels was as follows (a昀琀er excluding the NA class): real
estate (46), furniture (25), decoration (18), clothing/fabric (10), appliances/utensils (9), tableware
(6), accessories (5), instrument (4), animal/accessories (4). To enable the pragmatic approach
outlined below, we made sure that there was no overlap between the sets of object and modi昀椀er
headwords; ambiguous cases were not included. The objects are also listed in the appendix.</p>
      </sec>
      <sec id="sec-2-3">
        <title>2.3. Orthographic normalisation</title>
        <p>The materials under scrutiny contained a considerable amount of orthographic variation,
which is partially due to naturally occurring historical spelling variants. The bulk of
variation is, however, caused by artefacts from the imperfect digitisation procedure (see above for
the automated transcription procedure followed). An example of a noisy single ad entry from
the corpus is shown in the illustration above (Figu2r).eThis noise impedes the straightforward
identi昀椀cation of the headwords from the modi昀椀er and object sets described in the previous
section. In spite of English’s current dominance in the world of natural language processing, we
are working with a historical language variant, which generally tends to be under-resourced.
We decided to apply a pragmatic normalisation routine based on word embeddings in
combination with straightforward string distance heuristics. FastText word embeddin6g]so[昀er
an advantage over the earlier generation of embeddings, such as Word2v2e5c],[ in that they
do not represent words as an atomic, symbolic index but that they take into account a
token’s subword information, in the form of the token’s constituent n-grams. This makes them
more 昀氀exible in the face of out-of-vocabulary items (in which our material can be expected to
abound). FastText word embeddings could therefore o昀er a baseline for identifying super昀椀cial
spelling variants (and in昀氀exions) of the objects’ headwords and modi昀椀ers we aim to stud6y.</p>
        <p>
          We 昀椀rst applied a lightweight naive preprocessing to the material, restoring hyphenated
words at line endings, removing all non-alphabetic characters and splitting the entire corpus
into space-free character strings or tokens. We divided the materials into 100,762 segments
of 100 consecutive tokens we fed as sentences to a reference implementation of the FastText
algorithm in Gensim3[
          <xref ref-type="bibr" rid="ref3">3</xref>
          ]. We considered the entire vocabulary of tokens and trained a model
with a dimensionality of 500 for 20 epochs. To recognise a new token as a potential instance of
one of our headwords (objects and modi昀椀ers), we would use the FastText model to retrieve all
the headwords with a cosine distanc&lt;e .3 from the new token. If this set was non-empty, we
suggest the headword at the minimal Levenshtein distance from the new token as a spelling
normalisation replacement for the input token. Note that this routine is naive because it
operates at the type level and considers no contextual featur7es.
        </p>
        <p>We evaluated the e昀ectiveness of this spelling normalisation procedure on a manually
corrected sample of advertisements (amounting to 3,545 tokens in total), which contained
random selections from all four periods in the corpus. Note that we collapse all instances of
nonreplacement into a single class for this purpose (‘NA’). Also, because of the transcription
routine adopted, we treated the character&lt;s &gt; and &lt; Ā &gt; as allographs and mapped all instances
of &lt; &gt; to &lt; Ā &gt;. Tables5 and 6 show a random sample of examples of concrete replacements,
both for correct and incorrect interventions. The conventional classi昀椀cation statistics are
reported in Table7. We achieve an encouraging macro-averaged F1 score (0.877) in the upper
eighties while maintaining a reasonable balance between precision (0.907) and recall (0.862).
For instance, the random sample of incorrect replacements mainly concerns unusually noisy
spelling variants for which the correct headword was not properly retrieved (‘NA’). That
precision is higher than recall seems acceptable for our application that involves su昀케cient material:
in this context, we favour the correct replacement of spelling variants over missing a few
others.</p>
        <p>We applied this spelling normalisation to the entire corpus before proceeding. Before this
6For an example of a study showing the potential of FastText and Word2vec Skipgram embeddings in identifying
di昀erent types of spelling variants, see [28].
7For this reason, our method may be better suited for mid- to high frequency (rather than low-frequency) words
and spelling variants, as the quality of word type vectors is a昀ected by frequency.
procedure, the four time periods amounted to unique 661,117 word types, distributed over
10,076,512 token instances – meaning that each type occurred on average about 15.24 times in
the corpus. A昀琀er the normalisation, the number of types was reduced to 521,516. In the
normalised corpus, the average type would therefore have a token frequency of 19.32, suggesting
that we were indeed able to reduce the orthographic noise in the material.</p>
      </sec>
    </sec>
    <sec id="sec-3">
      <title>3. Analysis</title>
      <sec id="sec-3-1">
        <title>3.1. Time series for modifiers and objects</title>
        <p>To test our main research hypotheses, we calculated the relative frequency of each item from
our modi昀椀er set for each of the four time periods in the data. We normalised the per-headword
frequencies via standard scaling (mean subtraction and dividing by unit variance) to ensure
that more common items would not dominate the analysis. We produce boxplots for the two
categories of modi昀椀ers per time period. Based on Figure3sand 4, we see that there is a
considerable diachronic variance over time in both the evaluative and descriptive catego8riHeso.wever,
the evaluative set of modi昀椀ers seems to display a more consistent increase in frequency over
time than the descriptive modi昀椀ers, which show a pronounced drop in the second time period,
with surprisingly many outliers (SP2).
8For a more detailed view on whether temporal e昀ects di昀er depending on the type of object being advertised, we
refer to Figure7 below.</p>
        <p>To obtain a more quantitatively informed assessment of this situation, we calculated the
perword Kendall statistic for each individual time series: this is a non-parametric rank correlation
coe昀케cient test that can be used the measure the consistency in the increase or decrease of a
scalar over a series of time points. With only four time points, however, it is impossible to
reach statistical signi昀椀cance, so we focus on the primarily as a metric. This statistic will
output a scalar in the [-1, +1] range, with large positive values indicating a strong increase,
large negative values indicating a strong decrease and values relatively closer to 0 indicating a
stable result (neither increase nor decrease). The resulting distributionvoalfues is shown in
each category in (Figure5).</p>
        <p>The average statistic (cf. Table8) is positive for both categories =(0.076 for descriptive,
=0.285 for evaluative), indicating that linguistic premodi昀椀cation grew relatively more
important over time in this material. However, the range of values seems notably higher for the
evaluative modi昀椀ers indicating that these gained even more prominence over time. To
compare the range of values in the two categories (which are both not normally distributed), we
applied a non-parametric Mann-Whitney test to verify the (directed) hypothesis that the
evaluative -values are indeed larger overall than the descriptive ones. For this dataþsÿeýt (= 182;
ÿ =100), the resulting test statistic ( =7189.5) and the associated -value ( =0.001) o昀er
reasonable grounds not to reject this hypothesis. We conclude that premodi昀椀cation grew more
important over time, and this was relatively more true for the set of evaluative modi昀椀ers
considered here than their descriptive counterparts.</p>
        <p>We applied analogous measurements to the frequency of normalised tokens in the object
categories we distinguished and recorded their scaled relative frequencies across the sample
periods SP1-SP4. Next, we calculated Kendall’sfor the time series associated with each
normalised token and aggregated them at the category level. Figu6rsehows the distribution of the
’s across these categories. The category ‘clothing/fabric’ is the only one to display a negative
trend, indicating that its prominence in the advertisements decreased over time. Next, the
median presence of ‘appliances/utensils’, ‘decoration’, and ‘furniture’ remained stable. The rest
of the categories have a mean that is more outspokenly positive; goods belonging to the
following categories have clearly gained prominence over time: ‘animal/accessories’, ‘tableware’,
‘instruments’, and ‘real estate’.</p>
      </sec>
      <sec id="sec-3-2">
        <title>3.2. Complexity in modification</title>
        <p>We now turn to h4, the hypothesis related to ‘modi昀椀er stacking’: did instances of
premodi昀椀cation become longer in this material and thus gained complexity over time? Because we lack a
proper syntactic parse of the data, we adopted a pragmatic approach and collected all instances
of an object mention that was directly preceded by an uninterrupted series of modi昀椀ers (i.e.
series of at least one modi昀椀er in front of an object). We gauged their length across the four time
periods and presented a number of relevant summary statistics in Tab9l.eA clear majority
of the premodi昀椀cation instances has a length of one, and longer series are much less common.
Interestingly, we found no clear diachronic trend regarding these length measurements, and
we must therefore refute h4 for the time being. This suggests that the increase in evaluative
modi昀椀ers is not due to a simple stacking process, where evaluative modi昀椀ers simply
supplement descriptive modi昀椀ers. Rather, these numbers suggest that the descriptive modi昀椀ers were
more likely replaced altogether by more evaluative ones.
0.00075
0.00050
0.0004
0.0002</p>
      </sec>
      <sec id="sec-3-3">
        <title>3.3. Interaction between time and object categories</title>
        <p>
          Above, we presented preliminary evidence that the use of evaluative modi昀椀ers would have
increased over time in the corpus. However, this trend will likely show a di昀erent development
across the various categories of objects we distinguish in the corpus. To verify this hypothesis,
we extracted a subset of the corpus containing all instances of modi昀椀ers immediately preceding
a headword from one of the object categories. This makes it likely that the modi昀椀er was reigned
by the adjacent object.9 For each instance in the subset, we record the original token of the
modi昀椀er, the normalised headword, the category of the ensuing object and its headword. This
resulted in a data set of 168,417 modi昀椀cation instances, of which a random sample is presented
in Table10. This subset contains a much simpli昀椀ed and partial view of the data set but apart
9Note that, at present, reliable deep or shallow parsers are not readily available for this period – though progress
may be underway [
          <xref ref-type="bibr" rid="ref29">30</xref>
          ].
from the high precision of this extraction process, the measurements in the previous section
demonstrate that we nevertheless cover a large portion of all modi昀椀cation instances.
        </p>
        <p>
          Using a conventional Generalised Linear Model (of the binomial family), we apply a
statistical model that aims to predict whether the modi昀椀er will be evaluative (i.e., we applied the
coding: 0 = descriptive; 1 = evaluative). For each instance, we have two predictors available as
main predictors: time period (0-3, encoded as an ordered, categorical factor) and the type of
object it modi昀椀es (categorical factor). We ran three versions of the base model, each of increasing
complexity1.0 We compare the variants of the model using their AIC score and Akaike Weights
(i.e., conditional probabilities which indicate how much statistical importance we should attach
to di昀erences in AIC values [
          <xref ref-type="bibr" rid="ref40">41</xref>
          ]; for an application in Linguistics, see1[
          <xref ref-type="bibr" rid="ref5">5</xref>
          ]); additionally,
models are compared using the Anova test. This information is presented in T1a1b.. We considered
adding token-level random e昀ects to this simple model, i.e. 昀椀tting random intercepts to the (1)
normalised headword for the modi昀椀ers and (2) the objects for each instance. However, for (1),
this would not be insightful because the modi昀椀er headword perfectly predicts the dependent
outcome variable (evaluative vs descriptive). With (2), this extension proved di昀케cult because
this random e昀ect had to be included as anested variable since the headword of the object
perfectly predicts the category of the object included in the interaction term. The resulting model
frequently failed to converge properly, arguably because the contribution of the random e昀ect
towards the optimisation objective was ultimately too small. Following the concerns
formulated by [
          <xref ref-type="bibr" rid="ref3">3</xref>
          ], we did not pursue this mixed e昀ect approach further.
10None of the models displayed overdispersal.
        </p>
        <p>We note that the subsequent models always yield a better 昀椀t of the data, as indicated by the
decreasing AIC scores. The weights in Tabl1e1 indicate a very high probability (of 1.0) that
model 3 outperforms models 1 and 2 (both of which were assigned a weight of 0.0). Each
subsequent model is, moreover, invariably a signi昀椀cant improvement over the previous, according
to the Anova test. The simplest model (1), where the time period is the sole predictor, predicts
a solid increase in the probability of encountering an evaluative modi昀椀er. This was probably to
be expected based on the previous section, but the additional experiments show that this
simple view is naive. Adding the object type of the modi昀椀er’s head (model 2), for instance, yields
a better 昀椀t of the data in which, surprisingly, the e昀ect of time reverses: this indicates that
the evaluative trend probably played out di昀erently in di昀erent modi昀椀cation contexts. Model
3 concretely models this interplay as a statistical interaction between time period and object
category: the interaction model proves to be an improvement concerning the additive model,
urging us to include the interaction and disregard the e昀ect of the individual predictors.</p>
        <p>The previous paragraph contains important insights: apparently, the object categories
invited di昀erent levels of evaluativeness in their modi昀椀cation, and this association can only be
properly modelled by taking the interaction with the period properly into account. In F7i,gure
we plot the e昀ect of time period conditional on the object category of the modi昀椀er for the
most complex model 3. This lattice plot shows that the increase in evaluative modi昀椀ers has
been relatively stronger for speci昀椀c object categories, such as accessories, clothing/fabric and
instruments. In other categories, this evolution was less outspoken (e.g. decoration) or even
negative, such as for real estate and tableware. This suggests that linguistic developments in
consumer trends showed di昀erent rationales in speci昀椀c market segments. One caveat,
however, is that under our approach, many multiword units in the real estate and tableware
category would be of the typeglass bottles, where we treatedglass as a descriptive modi昀椀er and
bottles as the headword. This might explain why we should expect no surge in the use of more
evaluative modi昀椀ers in this position, and why some object categories are more strongly
associated with, e.g. descriptive modi昀椀ers. At the same time, this situation also does not explain
why one should see such a consistendtrop in the use of evaluative modi昀椀ers.</p>
      </sec>
    </sec>
    <sec id="sec-4">
      <title>4. Discussion</title>
      <p>
        Object categories such as ‘decoration’, ‘furniture’ and ‘utensils/appliances’ were continually
o昀ered for sale in the adverts because their socio-cultural worth (i.e. the previous owner)
head.cat = instrument head.cat = real estate
head.cat = tableware
remained more stable 1[
        <xref ref-type="bibr" rid="ref7">7</xref>
        ]. A more trend-sensitive object category such as ‘fabric/clothing’
declined throughout the research period, most likely due to rapid changes in fashion on the
one hand and competitive access to upholsterers, which allowed buyers to customise their
purchases to their liking and interio2r3,[
        <xref ref-type="bibr" rid="ref26">26</xref>
        ]. Next, we look at the rising object categories,
namely ‘animal/accessories’, ‘real estate’, ‘tableware’ and ‘instruments’. We can explain the
椀昀rst two based on our hypothesis that houses were increasingly sold with household e昀ects and
gardens, including stables and their inhabitants, which is clearly re昀氀ected in the source material
[
        <xref ref-type="bibr" rid="ref21">21</xref>
        ]. The remarkable surge in ‘tableware’ and ‘instruments’ is likely due to their status as elite
markers; somegenuine chinaware and a harpsichord clearly indicated gentility. The auctioneer
thus placed these goods prominently in his adverts to assure potential buyers of the quality and
prestige of the furnishings o昀ered for sale. Besides, these goods became simply a much more
widespread commodity throughout (elite) society throughout the eighteenth centu23r,y2[
        <xref ref-type="bibr" rid="ref1 ref14">1,
14</xref>
        ].
      </p>
      <p>It is not surprising that changes in modi昀椀er usage are object-speci昀椀c, i.e. descriptions which
highlight the material properties remained more important for structural goods such as real
estate and fragile goods such as tableware where materiality de昀椀ned functions, e.g. silver for
cold- and porcelain for warm drink5s].[Other furnishings such as accessories, clothing/fabric,
instruments and - to a lesser extent - decoration, where a signi昀椀cant part of the allure lay in
their outward appearance, were increasingly evaluative. These goods were material culture
items that peers noticed in a drawing room and where design mattered the most to the
wellheeled middling sorts.</p>
      <p>In the end, we draw the following conclusions. Regarding h1, we indeed see that some
object categories become more prominent throughout the research period (‘animal/accessories’,
‘tableware’, ‘instruments’, and ‘real estate’), mainly due to the growing practice of selling
houses with their household goods, stables etc as well as fashion changes. When it comes to
h2, we see that modi昀椀cation was on the rise overall; we even 昀椀nd con昀椀rmation for h3, stating
that evaluative modi昀椀ers grew relatively more frequent over time than descriptive modi昀椀ers.
Finally, we could not 昀椀nd evidence for the hypothesis regarding modi昀椀er stacking (h4): this
indicates that evaluative modi昀椀ers must have replaced descriptive modi昀椀ers across the board
(instead of supplementing them). These results tie in with the rising importance of design in
literature, with noted exceptions in some categories. This was precisely the case when the
evaluative modi昀椀ers were employed to describe object categories whose value relied on their
unique properties and design to emphasise their worth and thus construct their value
linguistically. The adverts ultimately served to draw potential buyers to the viewing and auction
where consumers could gauge the true value of the goods by feeling, smelling and interacting
with the objects o昀ered for sale beyond the linguistic constructions that were examined in this
paper.</p>
    </sec>
    <sec id="sec-5">
      <title>Acknowledgments</title>
      <p>The authors would like to thank Bruno Blondé, Enrique Manjavacas, Wout Saelens, Bas Spliet,
the anonymous reviewers for their help and comments and the Research Council of the
University of Antwerp for supporting the project: Fashioning ’old and new’. Secondary markets,
commodity value conventions and the dawn of consumer societies in Western Europeth(-18
19th centuries).</p>
    </sec>
    <sec id="sec-6">
      <title>A. Modifiers</title>
      <p>Descriptive adapted - ebony - white - turky - sedan - wilton - couch - domestic - elbow - library
madeira - chintz - scotch - silk - double - golden- - green - plated - servants - writing
- dimity - carved - glass - window - red - steel - moreen - household - blue - bronze
sleeping - hollands - housekeepers - private - brussels - mohair - brick-built - four-post
- royal - cotton - brass - french - muslin - parlour - nankeen - tin - bowed - built - irish
cheney - metal - repair - four-stall - check - dresden - eight - walled - card - gilt - printed
- enamelled - leasehold - bordered - attached - culinary - damask - satin - arched - several
- winged - public - english - 昀椀eld - german - farming - furnished - dwelling - goose
serges - walnut-tree - wainscot - sconces - crimson - pembroke - double-key’d - bay
detached - various - snu昀 - harrateen - three-stall - standing - kitchen - yellow - toned
- persian - stained - brilliant - glazed - single - genoa - copper - inlaid - sundry - calico
- camblet - iron - indigo - jamaica - circular - pier - general - japan - fowling -
eightday - pewter - breakfast - drawing - musical - pearl - japanned - marseilles - womens
worsted - brown - carpeting - grey - velvet - wrought - dressing - chestnut - mahogany
horse-hair - wood - lisbon - india - spanish - nag-tail - marble - uphol昀琀ery - pair - livery
woollen - looking - wearing - stage - cornices - coloured - four - black - chelsea - foreign
- singularly - ornamental - oval - cabriole - broad - eating - coach- - silver - copyhold
singular - stone - russia - 昀氀emish - miscellancous - diamond - dutch - feather - draught
shaving - complete - variety - drinking - dining - panned - italian - oriental - rosewood
worsted-damask - chinese - billiard
Evaluative fancy - extensive - useful - requisite - celebrated - antique - splendid - old - lady’s
modern - improvable - beautiful - truly - richly - clean - very - cheerful - great - plain
exceedingly - well-chosen - large - scarce - valuable - convenience - comfortable -
wellbred - superior - neatly - pleasing - long - spacious - genteel - larger - neat - 昀椀tted - light
- compact - highly - easy - condition - elegant - pleasure - remarkable - 昀椀ne - proper
airy - convenient - masters - strong - prime - 昀椀nished - important - improved - capital
new - superb - taste - commodious - noble - well-built - excellent - select - fashionable
- 昀椀ne-toned - curious - suitable - eminent - original - little - admired - magni昀椀cent
exceeding - stout - lo昀琀y - genuine - ladies - narrow - eligible - common - numerous
desirable - necessary - seasoned - handsome - roomy - principal - arable - new-built
clever - quality - super昀椀ne - gentleman’s - much-improved - substantial - rich - exquisite
- family - grand - ancient
accessories jewellery - bracelet - locket - trinket - earring
animal/accessories horse - saddle - harness - pony
appliances/utensils barrel - butts - hearth - pistol - chimney - mangle - utensil - 昀椀re-arm - stove
clothing/fabric counterpane - matress - mercery - shawl - habderdashery - handkerchief - sheet - clothes
- hose - drapery
decoration boxes - chandelier - pillar - picture - lamp - lustre - candelabra - globe - plant - carpet
cut-glass - vase - shell - screen - books - frame - chimney-glass - candlestick
furniture settee - cellarets - drawers - desk - bedstead - cabinet - chair - couch - library-case
pantry - cabinet-work - sideboard - bureau - dining-tables - furniture - canopy - secretaire
- commode - wardrobe - closet - chaise - chest - bookcase - press - sofa
instrument instrument - harpsichord - piano - pianoforte
real estate cistern - dining-room - lawn - out-building - estate - garden - buildings - farm-yard - villa
- chamber - drawing-room - staircase - orchard - hall - stabling - wash-house - timber
land - house - bedchamber - farm-house - brewhouse - residence - premises - mansion
dwelling-house - lots - cellar - stable - pipe - cottage - garret - court - coach-house - bath
- tenenement - warehouse - bed-room - messuage - attic - counting-house - apartment
farm - stall - cellaring - mansion-house
tableware dish - china - bottles - decanter - porcelain - glasses</p>
    </sec>
  </body>
  <back>
    <ref-list>
      <ref id="ref1">
        <mixed-citation>
          [1]
          <string-name>
            <surname>E. H.</surname>
          </string-name>
          <article-title>project (National Library NetherlandFsr)</article-title>
          .
          <source>ench 18th Century Print</source>
          .
          <year>2019</year>
          . url: https: //readcoop.eu/model/french-18th
          <string-name>
            <surname>-</surname>
          </string-name>
          century-pri.nt/
        </mixed-citation>
      </ref>
      <ref id="ref2">
        <mixed-citation>
          [2]
          <string-name>
            <given-names>R.</given-names>
            <surname>Artstein</surname>
          </string-name>
          and
          <string-name>
            <given-names>M.</given-names>
            <surname>Poesio</surname>
          </string-name>
          . “
          <article-title>Inter-Coder Agreement for Computational Linguistics”</article-title>
          .
          <source>In: Computational Linguistics 34.4</source>
          (
          <issue>2008</issue>
          ), pp.
          <fpage>555</fpage>
          -
          <lpage>596</lpage>
          .
        </mixed-citation>
      </ref>
      <ref id="ref3">
        <mixed-citation>
          [3]
          <string-name>
            <given-names>D.</given-names>
            <surname>Bates</surname>
          </string-name>
          ,
          <string-name>
            <given-names>R.</given-names>
            <surname>Kliegl</surname>
          </string-name>
          ,
          <string-name>
            <given-names>S.</given-names>
            <surname>Vasishth</surname>
          </string-name>
          , and H. BaayenP.arsimonious Mixed Models.
          <year>2018</year>
          . doi:
          <volume>10</volume>
          .48550/arxiv.1506.04967. url: https://arxiv.org/abs/1506.04967.
        </mixed-citation>
      </ref>
      <ref id="ref4">
        <mixed-citation>
          [4]
          <string-name>
            <given-names>M.</given-names>
            <surname>Berg</surname>
          </string-name>
          .
          <article-title>Luxury and Pleasure in Eighteenth-Century Britain</article-title>
          . Oxford and New York: Oxford University Press,
          <year>2005</year>
          .
        </mixed-citation>
      </ref>
      <ref id="ref5">
        <mixed-citation>
          [5]
          <string-name>
            <given-names>B.</given-names>
            <surname>Blondé</surname>
          </string-name>
          . “
          <article-title>Tableware and Changing Consumer Patterns: Dynamics of Material Culture in Antwerp, 17th - 18th centuries”. InM:ajolica and glass from Italy to Antwerp and Beyond: the Transfer of Technology in the 16th - early 17th Century</article-title>
          . Ed. by
          <string-name>
            <given-names>J.</given-names>
            <surname>Veeckman</surname>
          </string-name>
          ,
          <string-name>
            <given-names>S.</given-names>
            <surname>Jennings</surname>
          </string-name>
          ,
          <string-name>
            <given-names>C.</given-names>
            <surname>Dumortier</surname>
          </string-name>
          ,
          <string-name>
            <given-names>D.</given-names>
            <surname>Whitehouse</surname>
          </string-name>
          , and
          <string-name>
            <given-names>F.</given-names>
            <surname>Verhaeghe</surname>
          </string-name>
          . Antwerpen: Stad Antwerpen,
          <year>2002</year>
          , pp.
          <fpage>295</fpage>
          -
          <lpage>311</lpage>
          .
        </mixed-citation>
      </ref>
      <ref id="ref6">
        <mixed-citation>
          [6]
          <string-name>
            <given-names>P.</given-names>
            <surname>Bojanowski</surname>
          </string-name>
          ,
          <string-name>
            <given-names>E.</given-names>
            <surname>Grave</surname>
          </string-name>
          ,
          <string-name>
            <given-names>A.</given-names>
            <surname>Joulin</surname>
          </string-name>
          , and
          <string-name>
            <given-names>T.</given-names>
            <surname>Mikolov</surname>
          </string-name>
          . “
          <article-title>Enriching Word Vectors with Subword Information”</article-title>
          .
          <source>Ina:rXiv preprint arXiv:1607.04606</source>
          (
          <year>2016</year>
          ).
        </mixed-citation>
      </ref>
      <ref id="ref7">
        <mixed-citation>
          [7]
          <string-name>
            <given-names>H.</given-names>
            <surname>Cli昀ord</surname>
          </string-name>
          . “
          <article-title>A Commerce with Things: The Value of Precious Metalwork in Early Modern England”</article-title>
          . In:Consumers and Luxury: Consumer Culture in Europe,
          <fpage>1650</fpage>
          -
          <lpage>1850</lpage>
          . Ed. by
          <string-name>
            <given-names>M.</given-names>
            <surname>Berg</surname>
          </string-name>
          and
          <string-name>
            <given-names>H.</given-names>
            <surname>Cli昀ord</surname>
          </string-name>
          . Manchester: Manchester University Press,
          <year>1999</year>
          , pp.
          <fpage>147</fpage>
          -
          <lpage>168</lpage>
          .
        </mixed-citation>
      </ref>
      <ref id="ref8">
        <mixed-citation>
          [8]
          <string-name>
            <given-names>J.</given-names>
            <surname>Cohen</surname>
          </string-name>
          .
          <article-title>“A Coe昀케cient of Agreement for Nominal Scales”</article-title>
          .
          <source>In:Educational and Psychological Measurement 20.1</source>
          (
          <issue>1960</issue>
          ), pp.
          <fpage>37</fpage>
          -
          <lpage>46</lpage>
          .
        </mixed-citation>
      </ref>
      <ref id="ref9">
        <mixed-citation>
          [9]
          <string-name>
            <given-names>N.</given-names>
            <surname>Cox</surname>
          </string-name>
          and
          <string-name>
            <given-names>K.</given-names>
            <surname>Dannehl</surname>
          </string-name>
          .
          <article-title>Perceptions of Retailing in Early Modern England</article-title>
          . Farnham: Ashgate Publishing,
          <year>2007</year>
          .
        </mixed-citation>
      </ref>
      <ref id="ref10">
        <mixed-citation>
          [10]
          <string-name>
            <given-names>K.</given-names>
            <surname>Davidse</surname>
          </string-name>
          and
          <string-name>
            <given-names>T.</given-names>
            <surname>Breban</surname>
          </string-name>
          .
          <article-title>“A Cognitive-Functional Approach to the Order of Adjectives in the English Noun Phrase”</article-title>
          .
          <source>InL:inguistics 57.2</source>
          (
          <issue>2019</issue>
          ), pp.
          <fpage>327</fpage>
          -
          <lpage>371</lpage>
          . doi: doi:10.1515/li ng-2019-0003. url: https://doi.org/10.1515/ling-2019
          <source>-000.3</source>
        </mixed-citation>
      </ref>
      <ref id="ref11">
        <mixed-citation>
          [11]
          <string-name>
            <given-names>D.</given-names>
            <surname>Davis</surname>
          </string-name>
          .
          <source>A History of Shopping. London: Routledge</source>
          ,
          <year>2007</year>
          .
        </mixed-citation>
      </ref>
      <ref id="ref12">
        <mixed-citation>
          [12]
          <string-name>
            <given-names>R.</given-names>
            <surname>Diaz-Bone</surname>
          </string-name>
          .
          <article-title>“The Methodological Standpoint of the 'Économie des Conventions'”</article-title>
          .
          <source>In: Historical Social Research / Historische Sozialforschung 36.4</source>
          (
          <issue>2011</issue>
          ), pp.
          <fpage>43</fpage>
          -
          <lpage>63</lpage>
          . doi: https: //doi.org/10.12759/hsr.36.
          <year>2011</year>
          .
          <volume>4</volume>
          .
          <fpage>43</fpage>
          -
          <issue>6</issue>
          .
          <fpage>3</fpage>
        </mixed-citation>
      </ref>
      <ref id="ref13">
        <mixed-citation>
          [13]
          <string-name>
            <given-names>B.</given-names>
            <surname>Elliot</surname>
          </string-name>
          .
          <source>A History of English Advertising. London: Business Publications Limited</source>
          ,
          <year>1962</year>
          .
        </mixed-citation>
      </ref>
      <ref id="ref14">
        <mixed-citation>
          [14]
          <string-name>
            <given-names>C.</given-names>
            <surname>Fairchilds</surname>
          </string-name>
          . “
          <article-title>The Production and Marketing of Populuxe Goods in Eighteenth-Century Paris”</article-title>
          . In: Consumption and the World of Goods. Ed. by
          <string-name>
            <given-names>J.</given-names>
            <surname>Brewer</surname>
          </string-name>
          and
          <string-name>
            <given-names>R.</given-names>
            <surname>Porter</surname>
          </string-name>
          . London and New York: Routledge,
          <year>1993</year>
          , pp.
          <fpage>228</fpage>
          -
          <lpage>248</lpage>
          .
        </mixed-citation>
      </ref>
      <ref id="ref15">
        <mixed-citation>
          [15]
          <string-name>
            <given-names>L.</given-names>
            <surname>Fonteyn</surname>
          </string-name>
          . “
          <article-title>Assessing Theory with Practice: an Evaluation of Two Aspectual-Semantic Classi昀椀cation Models of Gerundive Nominalizations”</article-title>
          .
          <source>InC:orpus Linguistics and Linguistic Theory</source>
          <volume>16</volume>
          .2 (
          <issue>2020</issue>
          ), pp.
          <fpage>275</fpage>
          -
          <lpage>302</lpage>
          . doi: doi:10.1515/cllt-2017-
          <volume>005</volume>
          .7url: https://doi.org /10.1515/cllt-2017-0057.
        </mixed-citation>
      </ref>
      <ref id="ref16">
        <mixed-citation>
          [16] V. de Graiza. Irresistible Empire.
          <article-title>America's Advance through Twentieth-Century Europe</article-title>
          . Boston: Harvard University Press,
          <year>2006</year>
          . urlh:ttps://www.hup.harvard.edu/catalog.php ?isbn=
          <fpage>9780674022348</fpage>
          .
        </mixed-citation>
      </ref>
      <ref id="ref17">
        <mixed-citation>
          [17]
          <string-name>
            <given-names>H.</given-names>
            <surname>Greig</surname>
          </string-name>
          .
          <source>The Beau Monde. Fashionable Society in Georgian London</source>
          . Oxford: Oxford University Press,
          <year>2013</year>
          .
        </mixed-citation>
      </ref>
      <ref id="ref18">
        <mixed-citation>
          [18]
          <string-name>
            <given-names>E.</given-names>
            <surname>Hart</surname>
          </string-name>
          . “A British Atlantic World of Advertising?
          <article-title>Colonial American 'For Sale' Notices in Comparative Context”</article-title>
          .
          <source>In:American Periodicals 24.2</source>
          (
          <issue>2014</issue>
          ), pp.
          <fpage>110</fpage>
          -
          <lpage>127</lpage>
          . doi: https: //doi.org/10.1353/amp.
          <year>2014</year>
          .
          <volume>001</volume>
          4.
        </mixed-citation>
      </ref>
      <ref id="ref19">
        <mixed-citation>
          <string-name>
            <given-names>M.</given-names>
            <surname>Kwass</surname>
          </string-name>
          . “
          <article-title>Between Words and Things: 'La Querelle du luxe' in the Eighteenth Century”</article-title>
          .
          <source>In: Mln 130.4</source>
          (
          <issue>2015</issue>
          ), pp.
          <fpage>771</fpage>
          -
          <lpage>782</lpage>
          . doi: https://doi.org/10.1353/mln.
          <year>2015</year>
          .
          <volume>006</volume>
          .5
        </mixed-citation>
      </ref>
      <ref id="ref20">
        <mixed-citation>
          [20]
          <string-name>
            <given-names>J. R.</given-names>
            <surname>Landis</surname>
          </string-name>
          and
          <string-name>
            <surname>G. G. Koch.</surname>
          </string-name>
          “
          <article-title>The Measurement of Observer Agreement for Categorical Data”</article-title>
          .
          <source>In: Biometrics 33.1</source>
          (
          <issue>1977</issue>
          ), pp.
          <fpage>159</fpage>
          -
          <lpage>174</lpage>
          .
        </mixed-citation>
      </ref>
      <ref id="ref21">
        <mixed-citation>
          [21]
          <string-name>
            <given-names>B.</given-names>
            <surname>Learmount</surname>
          </string-name>
          .
          <article-title>A History of the Auction</article-title>
          .
          <source>London: Barnard &amp; Learmount</source>
          ,
          <year>1985</year>
          .
        </mixed-citation>
      </ref>
      <ref id="ref22">
        <mixed-citation>
          <string-name>
            <given-names>D.</given-names>
            <surname>Lyna</surname>
          </string-name>
          and
          <string-name>
            <surname>I. Van Damme. “</surname>
          </string-name>
          <article-title>A Strategy of Seduction? The Role of Commercial Advertisements in the Eighteenth-Century Retailing Business of Antwerp”</article-title>
          .
          <source>IBnu:siness History 51.1</source>
          (
          <issue>2009</issue>
          ), pp.
          <fpage>100</fpage>
          -
          <lpage>121</lpage>
          . doi:
          <volume>10</volume>
          .1080/00076790802604475.
        </mixed-citation>
      </ref>
      <ref id="ref23">
        <mixed-citation>
          <string-name>
            <surname>A. McCants.</surname>
          </string-name>
          “
          <article-title>Porcelain for the Poor: the Material Culture of Tea and Co昀ee Consumption in Eighteenth-Century Amsterdam”</article-title>
          .
          <source>InE:arly Modern Things. Objects and their Histories</source>
          ,
          <fpage>1500</fpage>
          -
          <lpage>1800</lpage>
          . Ed. by
          <string-name>
            <given-names>P.</given-names>
            <surname>Findlen</surname>
          </string-name>
          . London: Routledge,
          <year>2013</year>
          , pp.
          <fpage>316</fpage>
          -
          <lpage>341</lpage>
          .
        </mixed-citation>
      </ref>
      <ref id="ref24">
        <mixed-citation>
          <string-name>
            <given-names>N.</given-names>
            <surname>McKendrick</surname>
          </string-name>
          ,
          <string-name>
            <given-names>J.</given-names>
            <surname>Brewer</surname>
          </string-name>
          , and
          <string-name>
            <surname>J. H.</surname>
          </string-name>
          <article-title>PlumbT.he Birth of a Consumer Society: the Commercialization of Eighteenth-Century England</article-title>
          . London: Europa Publications,
          <year>1982</year>
          .
        </mixed-citation>
      </ref>
      <ref id="ref25">
        <mixed-citation>
          [25]
          <string-name>
            <given-names>T.</given-names>
            <surname>Mikolov</surname>
          </string-name>
          ,
          <string-name>
            <given-names>K.</given-names>
            <surname>Chen</surname>
          </string-name>
          , G. Corrado, and
          <string-name>
            <given-names>J.</given-names>
            <surname>Dean</surname>
          </string-name>
          . “
          <article-title>E昀케cient Estimation of Word Representations in Vector Space”</article-title>
          .
          <source>In:arXiv preprint arXiv:1301.3781</source>
          (
          <year>2013</year>
          ).
        </mixed-citation>
      </ref>
      <ref id="ref26">
        <mixed-citation>
          [26]
          <string-name>
            <given-names>F.</given-names>
            <surname>Montgomery</surname>
          </string-name>
          .Textiles in America,
          <fpage>1650</fpage>
          -
          <lpage>1870</lpage>
          :
          <article-title>a Dictionary Based on Original Documents: Prints and Paintings</article-title>
          , Commercial Records, American Merchants' Papers, Shopkeepers' Advertisements, and
          <article-title>Pattern Books with Original Swatches of Cloth</article-title>
          . New York: Norton,
          <year>1984</year>
          .
        </mixed-citation>
      </ref>
      <ref id="ref27">
        <mixed-citation>
          [27]
          <string-name>
            <given-names>G.</given-names>
            <surname>Muldrew.Food</surname>
          </string-name>
          ,
          <article-title>Energy and the Creation of Industriousness: Work and Material Culture in Agrarian England</article-title>
          ,
          <fpage>1550</fpage>
          -
          <lpage>1780</lpage>
          . Cambridge: Cambridge University Press,
          <year>2011</year>
          .
        </mixed-citation>
      </ref>
      <ref id="ref28">
        <mixed-citation>
          <string-name>
            <given-names>D.</given-names>
            <surname>Nguyen</surname>
          </string-name>
          and
          <string-name>
            <given-names>J.</given-names>
            <surname>Grieve</surname>
          </string-name>
          . “Do Word Embeddings Capture Spelling Variation?”
          <source>PIrno:ceedings of the 28th International Conference on Computational Linguistics</source>
          . Barcelona,
          <string-name>
            <surname>Spain</surname>
          </string-name>
          (Online):
          <source>International Committee on Computational Linguistics</source>
          ,
          <year>2020</year>
          , pp.
          <fpage>870</fpage>
          -
          <lpage>881</lpage>
          . doi:
          <volume>10</volume>
          .18653/v1/
          <year>2020</year>
          .coling-main.
          <volume>75</volume>
          . url: https://aclanthology.org/
          <year>2020</year>
          .coling-main.75
          <string-name>
            <given-names>M.</given-names>
            <surname>Overton</surname>
          </string-name>
          ,
          <string-name>
            <given-names>J.</given-names>
            <surname>Whittle</surname>
          </string-name>
          ,
          <string-name>
            <given-names>D.</given-names>
            <surname>Dean</surname>
          </string-name>
          ,
          <article-title>and</article-title>
          <string-name>
            <given-names>A.</given-names>
            <surname>Hann</surname>
          </string-name>
          .
          <source>Production and Consumption in English Households</source>
          ,
          <fpage>1600</fpage>
          -
          <lpage>1750</lpage>
          . Abingdon: Routledge,
          <year>2004</year>
          .
        </mixed-citation>
      </ref>
      <ref id="ref29">
        <mixed-citation>
          [30]
          <article-title>“Parsing Early Modern English for Linguistic Search”.PIrno:ceedings of the Society for Computation in Linguistics 5 (</article-title>
          <year>2022</year>
          ). doi: https://doi.org/10.7275/twww-ef90.
        </mixed-citation>
      </ref>
      <ref id="ref30">
        <mixed-citation>
          [31]
          <string-name>
            <given-names>F.</given-names>
            <surname>Pedregosa</surname>
          </string-name>
          ,
          <string-name>
            <given-names>G.</given-names>
            <surname>Varoquaux</surname>
          </string-name>
          ,
          <string-name>
            <given-names>A.</given-names>
            <surname>Gramfort</surname>
          </string-name>
          ,
          <string-name>
            <given-names>V.</given-names>
            <surname>Michel</surname>
          </string-name>
          ,
          <string-name>
            <given-names>B.</given-names>
            <surname>Thirion</surname>
          </string-name>
          ,
          <string-name>
            <given-names>O.</given-names>
            <surname>Grisel</surname>
          </string-name>
          ,
          <string-name>
            <given-names>M.</given-names>
            <surname>Blondel</surname>
          </string-name>
          ,
          <string-name>
            <given-names>P.</given-names>
            <surname>Prettenhofer</surname>
          </string-name>
          ,
          <string-name>
            <given-names>R.</given-names>
            <surname>Weiss</surname>
          </string-name>
          ,
          <string-name>
            <given-names>V.</given-names>
            <surname>Dubourg</surname>
          </string-name>
          ,
          <string-name>
            <given-names>J.</given-names>
            <surname>Vanderplas</surname>
          </string-name>
          ,
          <string-name>
            <given-names>A.</given-names>
            <surname>Passos</surname>
          </string-name>
          ,
          <string-name>
            <given-names>D.</given-names>
            <surname>Cournapeau</surname>
          </string-name>
          ,
          <string-name>
            <given-names>M.</given-names>
            <surname>Brucher</surname>
          </string-name>
          ,
          <string-name>
            <given-names>M.</given-names>
            <surname>Perrot</surname>
          </string-name>
          , and
          <string-name>
            <surname>E. Duchesnay.</surname>
          </string-name>
          “
          <article-title>Scikit-learn: Machine Learning in Python”</article-title>
          .
          <source>JInou:rnal of Machine Learning Research</source>
          <volume>12</volume>
          (
          <year>2011</year>
          ), pp.
          <fpage>2825</fpage>
          -
          <lpage>2830</lpage>
          .
        </mixed-citation>
      </ref>
      <ref id="ref31">
        <mixed-citation>
          [32]
          <string-name>
            <given-names>J.</given-names>
            <surname>Raven</surname>
          </string-name>
          .
          <source>The Business of Books: Booksellers and the English Book Trade</source>
          ,
          <fpage>1450</fpage>
          -
          <lpage>1850</lpage>
          . New Haven: Yale University Press,
          <year>2007</year>
          .
        </mixed-citation>
      </ref>
      <ref id="ref32">
        <mixed-citation>
          [33]
          <string-name>
            <given-names>R.</given-names>
            <surname>Řehůřek</surname>
          </string-name>
          and
          <string-name>
            <given-names>P.</given-names>
            <surname>Sojka</surname>
          </string-name>
          . “
          <article-title>So昀琀ware Framework for Topic Modelling with Large Corpora”</article-title>
          .
          <source>In: Proceedings of the LREC 2010 Workshop on New Challenges for NLP Frameworks. Valletta</source>
          , Malta: Elra,
          <year>2010</year>
          , pp.
          <fpage>45</fpage>
          -
          <lpage>50</lpage>
          .
        </mixed-citation>
      </ref>
      <ref id="ref33">
        <mixed-citation>
          [34]
          <string-name>
            <given-names>W.</given-names>
            <surname>Ryckbosch</surname>
          </string-name>
          .
          <article-title>“A Consumer Revolution under Strain: Consumption, Wealth and Status in Eighteenth-Century Aalst (Southern Netherlands)”</article-title>
          .
          <source>PhD Dissertation</source>
          . University of Antwerp,
          <year>2012</year>
          .
        </mixed-citation>
      </ref>
      <ref id="ref34">
        <mixed-citation>
          [35]
          <string-name>
            <given-names>W.</given-names>
            <surname>Saelens</surname>
          </string-name>
          . “
          <article-title>The Comforts of Energy? Consumer Culture and Energy Transition in Eighteenth-Century Gent and Leiden (1650-1850)”</article-title>
          .
          <source>PhD Dissertation</source>
          . University of Antwerp/ Vrije Universiteit Brussel,
          <year>2021</year>
          .
        </mixed-citation>
      </ref>
      <ref id="ref35">
        <mixed-citation>
          [36]
          <string-name>
            <given-names>J.</given-names>
            <surname>Sear</surname>
          </string-name>
          and
          <string-name>
            <given-names>K.</given-names>
            <surname>Sneath</surname>
          </string-name>
          .
          <article-title>The Origins of the Consumer Revolution in England: from Brass Pots to Clocks</article-title>
          . London: Routledge,
          <year>2020</year>
          .
        </mixed-citation>
      </ref>
      <ref id="ref36">
        <mixed-citation>
          [37]
          <string-name>
            <given-names>J.</given-names>
            <surname>Stobart</surname>
          </string-name>
          . “In and Out of Fashion?
          <article-title>Advertising Novel and Second-Hand Goods in Georgian England”</article-title>
          .
          <source>In:Fashioning Old and New. Changing Consumer Patterns in Western Europe</source>
          <volume>(</volume>
          <fpage>1650</fpage>
          -
          <lpage>1900</lpage>
          ). Ed. by
          <string-name>
            <given-names>B.</given-names>
            <surname>Blondé</surname>
          </string-name>
          and
          <string-name>
            <given-names>I. Van</given-names>
            <surname>Damme</surname>
          </string-name>
          .
          <source>Turnhout: Brepols</source>
          ,
          <year>2009</year>
          , pp.
          <fpage>133</fpage>
          -
          <lpage>144</lpage>
          .
        </mixed-citation>
      </ref>
      <ref id="ref37">
        <mixed-citation>
          [38]
          <string-name>
            <given-names>J.</given-names>
            <surname>Stobart</surname>
          </string-name>
          . “
          <string-name>
            <surname>Selling</surname>
          </string-name>
          (
          <article-title>Through) Politeness: Advertising Provincial Shops in Eighteenthcentury England”</article-title>
          .
          <source>In:Cultural and Social History</source>
          <volume>5</volume>
          .3 (
          <issue>2015</issue>
          ), pp.
          <fpage>309</fpage>
          -
          <lpage>328</lpage>
          . doi: https://do i.
          <source>org/10</source>
          .2752/147800408X331416.
        </mixed-citation>
      </ref>
      <ref id="ref38">
        <mixed-citation>
          [39]
          <string-name>
            <given-names>J.</given-names>
            <surname>Stobart</surname>
          </string-name>
          . “
          <article-title>The Language of Luxury Goods: Consumption and the English Country House</article-title>
          , c.
          <fpage>1760</fpage>
          -
          <lpage>1830</lpage>
          ”. In: Virtus:
          <article-title>Yearbook of the History of the Nobility 18 (</article-title>
          <year>2011</year>
          ), pp.
          <fpage>89</fpage>
          -
          <lpage>104</lpage>
          .
        </mixed-citation>
      </ref>
      <ref id="ref39">
        <mixed-citation>
          [40]
          <string-name>
            <given-names>F.</given-names>
            <surname>Trentmann</surname>
          </string-name>
          .
          <article-title>Empire of Things: How We Became a World of Consumers, from the Fi昀琀eenth Century to the Twenty-First</article-title>
          . London: Allen Lane,
          <year>2016</year>
          .
        </mixed-citation>
      </ref>
      <ref id="ref40">
        <mixed-citation>
          [41]
          <string-name>
            <given-names>E.-J.</given-names>
            <surname>Wagenmakers</surname>
          </string-name>
          and
          <string-name>
            <given-names>S.</given-names>
            <surname>Farrell</surname>
          </string-name>
          . “
          <article-title>AIC Model Selection Using Akaike Weights”</article-title>
          .
          <source>PIsny:- chonomic Bulletin &amp; Review 11.1</source>
          (
          <issue>2004</issue>
          ), pp.
          <fpage>192</fpage>
          -
          <lpage>196</lpage>
          . doi:
          <volume>10</volume>
          .3758/bf03206482. url: http s://doi.org/10.3758/BF0320648 2.
        </mixed-citation>
      </ref>
      <ref id="ref41">
        <mixed-citation>
          [42]
          <string-name>
            <given-names>C.</given-names>
            <surname>Walsh</surname>
          </string-name>
          . “
          <article-title>The Advertising and Marketing of Consumer Goods in Eighteenth Century London”</article-title>
          . In:
          <article-title>Advertising and the European City</article-title>
          . Historical Perspectives. Ed. by
          <string-name>
            <given-names>C.</given-names>
            <surname>Wischermann</surname>
          </string-name>
          and
          <string-name>
            <given-names>E.</given-names>
            <surname>Shore</surname>
          </string-name>
          . Farnham: Ashgate Publishing,
          <year>2000</year>
          , pp.
          <fpage>79</fpage>
          -
          <lpage>95</lpage>
          .
        </mixed-citation>
      </ref>
      <ref id="ref42">
        <mixed-citation>
          [43]
          <string-name>
            <given-names>L.</given-names>
            <surname>WeatherillC</surname>
          </string-name>
          .onsumer Behaviour and Material Culture in Britain,
          <volume>1660</volume>
          -
          <fpage>1760</fpage>
          . London: Routledge,
          <year>1988</year>
          .
        </mixed-citation>
      </ref>
    </ref-list>
  </back>
</article>