=Paper=
{{Paper
|id=Vol-3293/paper60
|storemode=property
|title=Assessing Consumers' Norms Regarding Food Safety Standards in Retail Chain Stores - Abstract
|pdfUrl=https://ceur-ws.org/Vol-3293/paper60.pdf
|volume=Vol-3293
|authors=Christina Kleisiari,Leonidas Sotirios Kyrgiakos,Evagelia Lampiri,Georgia Baliota,Ioannis Moutsinas,Georgios Kleftodimos,Thanasis Korakis,Christos Athanassiou,George Vlontzos,Thomas Bournaris
|dblpUrl=https://dblp.org/rec/conf/haicta/KleisiariKLBMKK22
}}
==Assessing Consumers' Norms Regarding Food Safety Standards in Retail Chain Stores - Abstract==
https://ceur-ws.org/Vol-3293/paper60.pdf
Assessing Consumers’ Norms Regarding Food Safety Standards
in Retail Chain Stores - Abstract
Christina Kleisiari 1,2, Leonidas Sotirios Kyrgiakos 1,2, Evagelia Lampiri 1,2, Georgia Baliota
1,2, Ioannis Moutsinas 1,3, Georgios Kleftodimos 1,4, Thanasis Korakis 1,3, Christos
Athanassiou 1,2, George Vlontzos 1,2 and Thomas Bournaris 2
1
University of Thessaly, Department of Agriculture, Crop Production and Rural Environment, School of
Agricultural Sciences, Fitokou str., 38446, Volos, Greece
2
Aristotle University of Thessaloniki, Department of Agricultural Economics, Faculty of Agriculture, 54124
Thessaloniki, Greece
3
University of Thessaly, Department of Electrical and Computer Engineering, Argonafton & Filellinon, 38221,
Volos, Greece
4
University of Montpellier, Mediterranean Agronomic Institute of Montpellier (CIHEAM-IAMM), 3191 Rte de
Mende, 34090, Montpellier, France
Summary 1
Safety standards in the field of food retail have an important and increasing influence on
building confidence of these companies with their suppliers and contribute in an equally
decisive way to the formulation of marketing strategies they implement. Although in recent
years particular emphasis has been given on reducing selling prices of foodstuff, as a direct
consequence of the economic crisis, there is evidence that food safety issues are of decisive
importance in the consumer selection process (FAO, 2017). For this reason, a series of controls
and certifications are applied, in order to mitigate food safety degradation phenomena. All of
these processes aim to control and monitor logistics centers, in an efficient and effective way,
meeting required safety standards.
In order to minimize risk, associated with the production mainly of fresh agricultural products,
it is necessary to implement innovative pest control monitoring systems and evaluate their
efficiency. Based on similar previous surveys, there is a necessity to further strengthen their
storage monitoring systems at the “dark room” of retail stores. The adoption of new
technologies to enhance food safety will be used as a means of diversifying service delivery to
consumers. The need to assess consumer beliefs in this particular timing, where SARS-CoV-2
virus is the catalyst for significant shifts of purchasing habits, is quite high. For this reason,
this survey aims to raise all issues related to the aforementioned aspects, and cluster consumer
decision making processes.
Principal Component Analysis (PCA) results verified that consumers emphasize on health and
safety issues during food purchase process. More specifically, quality and safety of products is
one of the most important factors building consumer loyalty. In addition, noteworthy subjective
norms are the concerns related to food safety when chemical disinfestation protocols are
applied. More than 45% of consumers are willing to pay a premium price in order to buy food
products with a label certifying disinfestation protocols are chemical free. It was also verified
that demographic characteristics of the respondents are closely related to food safety concerns.
Based on this, consumers with high educational standards high purchasing power are those
who are more interested in buying safe products and pay attention on the quality characteristics
of agricultural food products they purchase.
Proceedings of HAICTA 2022, September 22–25, 2022, Athens, Greece
EMAIL: chkleisiari@uth.gr (A. 1); lkyrgiakos@uth.gr (A. 2); elampiri@uth.gr (A. 3); mpaliota@agr.uth.gr (A. 4); moutsinasg@gmail.com
(A. 5); georgioskleftodimos@gmail.com (A. 6); korakis@uth.gr (A. 7); athanassiou@agr.uth.gr (A. 8); gvlontzos@agr.uth.gr (A. 9);
tbournar@agro.auth.gr (A. 10)
ORCID: 0000-0002-0814-2842 (A. 1); 0000-0002-5042-6267 (A. 2); 0000-0001-8142-0880 (A. 3); 0000-0001-8493-5775 (A. 4); 0000-
0003-2134-3582(A. 6); 0000-0003-0162-335X (A. 7); 0000-0001-6578-4019 (A. 8); 0000-0002-0735-2274 (A. 9); 0000-0001-9540-7265
(A. 10)
©️ 2022 Copyright for this paper by its authors.
Use permitted under Creative Commons License Attribution 4.0 International (CC BY 4.0).
CEUR Workshop Proceedings (CEUR-WS.org)
327
Keywords
Food safety, Food storage, Consumer behavior, Supply chain, Principal Component Analysis
Acknowledgements
This research is part of the project «Smartsoutis» (Project code: ΚΜΡ6-0082293) that is co-
funded by Greece and European Union by the Action «Investment Plans of Innovation» in
Central Macedonia under the framework of the Operational Program «Central Macedonia 2014
2020».
328