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<article xmlns:xlink="http://www.w3.org/1999/xlink">
  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Nudging Towards Health in a Conversational Food Recom mender System Using Multi-Modal Interactions and Nutrition Labels</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Giovanni Castiglia</string-name>
          <email>g.castiglia@studenti.poliba.it</email>
          <xref ref-type="aff" rid="aff2">2</xref>
          <xref ref-type="aff" rid="aff3">3</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Ayoub El Majjodi</string-name>
          <email>ayoub.majjodiu@uib.no</email>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff3">3</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Federica Calò</string-name>
          <xref ref-type="aff" rid="aff2">2</xref>
          <xref ref-type="aff" rid="aff3">3</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Yashar Deldjoo</string-name>
          <email>yashar.deldjoo@poliba.it</email>
          <xref ref-type="aff" rid="aff2">2</xref>
          <xref ref-type="aff" rid="aff3">3</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Fedelucio Narducci</string-name>
          <email>fedelucio.narducci@poliba.it</email>
          <xref ref-type="aff" rid="aff2">2</xref>
          <xref ref-type="aff" rid="aff3">3</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Alain Starke</string-name>
          <email>alain.starke@uib.no</email>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff1">1</xref>
          <xref ref-type="aff" rid="aff3">3</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Christoph Trattner</string-name>
          <email>christoph.trattner@uib.no</email>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff3">3</xref>
        </contrib>
        <contrib contrib-type="editor">
          <string-name>Personalization, Health, Food recommendation, Digital Nudges, Nutrition labels</string-name>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Department of information science and media studies, University of Bergen</institution>
          ,
          <addr-line>Bergen</addr-line>
          ,
          <country country="NO">Norway</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Marketing and Consumer Behaviour Group, Wageningen University &amp; Research</institution>
          ,
          <addr-line>Wageningen</addr-line>
          ,
          <country country="NL">The Netherlands</country>
        </aff>
        <aff id="aff2">
          <label>2</label>
          <institution>Polytechnic University of Bari</institution>
          ,
          <addr-line>Bari</addr-line>
          ,
          <country country="IT">Italy</country>
        </aff>
        <aff id="aff3">
          <label>3</label>
          <institution>Workshop Proce dings</institution>
        </aff>
      </contrib-group>
      <abstract>
        <p>Humans engage with other humans and their surroundings through various modalities, most notably speech, sight, and touch. In a conversation, all these inputs provide an overview of how another person is feeling. When translating these modalities to a digital context, most of them are unfortunately lost. The majority of existing conversational recommender systems (CRSs) rely solely on natural language or basic click-based interactions. This work is one of the first studies to examine the influence of multi-modal interactions in a conversational food recommender system. In particular, we examined the efect of three distinct interaction modalities: pure textual, multi-modal (text plus visuals), and multi-modal supplemented with nutritional labeling. We conducted a user study ( =195) to evaluate the three interaction modalities in terms of how efectively they supported users in selecting healthier foods. Structural equation modelling revealed that users engaged more extensively with the multi-modal system that was annotated with labels, compared to the system with a single modality, and in turn evaluated it as more efective.</p>
      </abstract>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>
        1. Introduction and Context
Conversational recommender systems (CRSs) represent
a hotly debated area of study in the field of information
dation algorithms with conversational strategies. Using
multi-turn conversations, CRSs are able to collect users’
nuanced and dynamic preferences in more depth, which
can enhance recommendation outcomes and user
experience. CRSs are utilized in a variety of domains, including
medical diagnosis [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ], e-commerce [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ], and
entertainment [
        <xref ref-type="bibr" rid="ref5 ref6">5, 6</xref>
        ]. Only a few studies have investigated their
merit for food recommendation [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ], and in particular for
encouraging users to make healthier food decisions.
      </p>
      <p>Over
60%
of all deaths
are
caused
by
communicable diseases, which are preventable by</p>
      <p>
        LGOBE
0000-0002-7478-5811 (A. E. Majjodi); 0000-0002-6767-358X
(Y. Deldjoo); 0000-0002-9255-3256 (F. Narducci);
© 2022 Copyright for this paper by its authors. Use permitted under Creative Commons License
intake [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ].
      </p>
    </sec>
    <sec id="sec-2">
      <title>While our food decisions are driven by</title>
      <p>
        our overall preferences, the food selection process is
extremely contextual and influenced by a variety of
Moreover, many of the decisions are made spontaneously
and consumers’ judgments are influenced by factors
unrelated to the food content, such as their perception
of the food’s visual characteristics [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ]. For instance,
the packaging of items with nutritional labels can
serve to highlight the nutritious nature of the food
(cf. [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ]). Moreover, people generally prefer food that
has a more visually appealing presentation, such as
food that is presented in an attractive way [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ]. People
are tastefully/attractively organized, and restaurants
strive to generate Instagram-friendly photographs by
enhancing the color composition of their plates.
      </p>
      <p>
        To surface efective and healthy food
recommendations it is crucial to understand these underlying decision
factors. Regrettably, the large majority of existing
conversational recommender systems [
        <xref ref-type="bibr" rid="ref12">12, 13</xref>
        ] only consider
a single type of interaction, such as natural language or
click-based interaction, thereby neglecting a wealth of
information in the actual imaging of meals [14]. The goal
of the present work at hand is to employ a new
conversational model for food recommendation that permits
more natural, multi-modal user-system interaction.
      </p>
      <p>non- are willing to pay extra for food whose ingredients</p>
      <p>
        To attain this goal, this paper introduces a multi- presentation time, healthiness of recipes chosen and a
modal conversational food recommender system (MM- user’s level of choice satisfaction and experienced system
CFRS). It implements diferent user-system interaction efectiveness.
modes, along with nutrition labelling in order to assist the
user in making dietary decisions. Our objective is to
examine the efects of three distinct interaction modes: pure 2. System Design
textual, multi-modal (text plus visuals), and multi-modal
smuopdpalel mcoennvteerdsawtiiothnanluintrfiotiromnaatliolanbseelienkgi.ngW( MhiMleCmISu)ltiis- Itniotnhailsfsoeocdtiroencowmemdeesncdreibresythsteefme
a,twurheischofsuopuprocrotnsvuesresrasgaining attention by the research in the RecSys/IR/HCI in making healthier choices.1
communities [
        <xref ref-type="bibr" rid="ref1">15, 1, 16</xref>
        ], only a few practical studies have We designed a system-driven conversation in which the
been published that focus on topics other than food and system requires user feedback (response/input) to
conhealth, such as conservational systems on tourism [17] tinue. The main steps of the conversational flow are
and fashion [18, 19]. In the field of food recommendation, shown in Figure 1. Users can interact with the system
usElsweiler et al. [20] provide a good frame of reference for ing both buttons and textual messages2. The main steps
recent advances in the field of food recommender sys- of the interaction are reported below:
tems in general. Specifically for conversational systems,
Barko-Sherif et al. [21] investigate the possibility for
conversational preference elicitation in a food recommender
environment, using a Wizard of Oz study design (see also
[22]). Using a between-groups approach, they compare
spoken and text-input chat interfaces and reported that
such interfaces are useful for users to describe their needs
and preferences. In other studies, Samagaio et al. [23]
present a RASA-based chatbot that can recognize and
categorize user intentions in the conversation aimed to elicit
food preferences for recommendation purposes. Another
study of Samagaio et al. [24] applies more
knowledgebased elements based on word embedding to optimize
conversational ingredient retrieval. These studies,
however, focus less on aspects pertaining to health, health
labelling, or elicitation modalities. In a non-conversational
recommender context, El Majjodi et al. [25] recently
indicated that nutritional labels can reduce user’s choice
dificulty in non-conversational context. The primary
distinction between our work and previous studies is the
lack of multiple modalities (typically only text is used),
as well as that only a few studies (e.g., [25]) have used
nutrition labelling.
      </p>
      <p>To summarize, the goal of this study is to compare the
impact of three user-system interaction and explanation
modalities (textual, multi-modal, and multi-modal with
nutritional labels) on both behavioral aspects (what type
of recipe is chosen? How healthy is that recipe?) and
evaluation aspects (how does the user evaluate the
system or their chosen recipe?). Using a mediation analysis
(structural equation modelling), we answer the following
research question:
• Food category acquisition: The user was presented
with a choice of four diferent food categories
that were considered in this work: Pasta, Salad,</p>
      <p>Dessert, and Snack.
• User constraints acquisition: The user was then
prompted to indicate any potential dietary
constraints. Initially, the system used an interface
with a single checkbox for each of the most
prevalent intolerances and allergies: Lactose, Meat,
Alcohol, Seafood, Reflux, Cholesterol, Diabetes.
Afterwards, the system asked the user to disclose a
list of ingredients she could not consume.
• Preference elicitation: According to the
constraints specified by the user, the user was
prompted to submit preferences for five of the
dishes proposed by the system. Each dish was
accompanied with two buttons: “Like” and “Skip”.</p>
      <p>The skip option was provided to encourage users
to inspect an addition dish, which was retrieved
from the randomly sorted menu. The retrieval
was based on a random active learning strategy.</p>
      <p>This way, users were encouraged to like five
dishes they were interested in, after which the
user profile was built by the system.
• Processing: The system constructed the user
proifle by analyzing the user’s five preferences from
the previous stage. The cosine similarity was
computed between the user profile and each of
the available foods in the catalog, to provide a list
of dishes from which recommendations would
be selected. The algorithm also provided a list
of dishes ranked according to their healthiness
(based on their FSA score; see Section 3).
• RQ: To what extent do diferent interaction
modalities afect a user’s recipe choices and evaluation
in a conversational food recommendation
scenario?</p>
    </sec>
    <sec id="sec-3">
      <title>To address this question, we consider diferent dimen</title>
      <p>sions of analysis. This includes system interaction length,</p>
    </sec>
    <sec id="sec-4">
      <title>1Code and recipe data used for implementing the chatbot are avail</title>
      <p>able at https://github.com/giocast/MMCFRS
2A video demo of the three versions of our system is available at
https://tinyurl.com/mtzxr2sw</p>
      <p>manner by displaying the name and image of each dish
throughout the dialogue. However, the supplied
explanation remains textual. For the first dish, the explanation
can be like ”I recommend these dish because I know
that you have diet constraints due to: meat, zucchini.</p>
      <p>The first dish I proposed contains ingredients that you
might like: carrot, lemon, tuna, olive oil”. For the
second recommendation, the explanation further provides
information about macro nutrients quantities of the two
recommended dishes and can be in the form of ”The
second dish I proposed has less calories (54 Kcal) than
the first one (123 Kcal) and has less fats than the first
one. The third version MM-Label (MM + MM) likewise
employs a multi-modal interaction approach, but it also
makes use of nutritional explanations in the form of a</p>
      <p>Three diferent interaction modes were implemented front-of-package nutrition label with FSA’s Multiple
Trafby modifying the values associated with the two manipu- ifc Lights (MTL) [ 25]. MTL nutrition labels depicted the
lated variables: interaction  and explanation  , according intake adequacy of a dish in terms of energy and
nutrito Table 1. tional content, along five dimensions: energy (kcal), fat,</p>
      <p>In the Pure text version (T + T), the system communi- saturates, sugars, and salt. This adequacy, per serving
cates with the user solely through text, displaying sim- and per 100g, was depicted using the colors green, yellow
ply the dish titles and ofering textual explanations of and red, where green indicated a dish to adhere to the
the food recommendations. In the Multi-modal version nutritional intake guideline, while red indicated that the
(MM + T), the system engages the user in a multi-modal content was unacceptable. These labels were generated
for each dish by following the directives of Food Standard the recommendations, we provide the user with an
explaAgency and UK department of health [26]. nation that helps her comprehend the health benefits of</p>
      <p>Figure 2 depicts a snapshot of the chatbot prototype, the second alternative above the first, which is the dish
visualizing the diferent interaction phases. that best matches her preferences. This is accomplished</p>
      <p>In the Textual (T) version, the user received recom- either by text (T and MM variants) or a multiple trafic
mendations identified by only the names of the dishes light nutritional label (MM-Label).
(e.g., Cupcake Princess’ Vanilla Cupcakes, Floating Island The user can accept one of the two dishes proposed or
II). The recommendations were followed by textual ex- can ask for another recommendation.
planations, based on the ingredients in the dish that the
user likes. A comparative analysis of the nutritional facts
(e.g., ‘less sugars’) would also be provided. In the Multi- 3. Experimental Evaluation
modal (MM) version, the system additionally provided To evaluate the extent to which diferent versions of the
images of the recommended dishes. The explanation was chatbot afected users’ evaluations and decisions, we
resimilar to the one presented in the T version. Finally, cruited 195 participants from Amazon MTurk to use our
the Multi-modal with labels (MM-Label) version provided system. Participants had to have a hit rate of 95% at least
nutritional labels that were annotated to the depicted and were compensated with 2 dollars. On average, user
images (e.g., Sugar 2.3g, Fat 10.7g, etc.) presented with required around 15 minutes to complete the study.3 Users
red, yellow, and/or green colors according to the FSA
score. As stated previously, following the presentation of</p>
    </sec>
    <sec id="sec-5">
      <title>3The research conformed to the ethical standards of the Norwegian</title>
      <p>Centre for Research Data (NSD). The collected data is available in
performed the processes outlined in Section 2, interact- tion duration was significantly longer (  &lt; 0.05 ) than in
ing with our chatbot for preference elicitation, evaluating the text-based condition . This indicated that the usage
recipe recommendations, selecting one recipe, and evalu- of nutrition labels afected conversation time, on top of
ating the experience. A user’s experience was evaluated the other modalities.
through choice satisfaction and system efectiveness, us- The duration of the conservation afected, in turn, the
ing questionnaire items that were evaluated on 5-point evaluation of the user. Inferred from our confirmatory
Likert scales. factor analysis (cf. Table 2), users who interacted with</p>
      <p>
        Chosen recipes were evaluated according to their the chatbot for longer periods of time indicated greater
healthiness. This was evaluated using the FSA score [27]. levels of system efectiveness (  &lt; 0.01 ). This indicated
Each recipe was scored between 4 and 12, where 4 indi- that an extended engagement did not frustrate users.
Incated that all four nutrients (sugar, fat, saturated fat, salt) stead, it indicated that they were enthusiastic about using
adhered to nutritional guidelines per 100g [
        <xref ref-type="bibr" rid="ref9">9, 28</xref>
        ], while the system. Figure 3 also shows that the healthiness of
12 would indicate that a recipe was unhealthy because chosen recipes was not significantly related to any of the
of all nutritional contents being too high. other aspects or factors. Note that the MM-Label
condi
      </p>
      <p>The responses to the evaluation questionnaire item tion led the healthiest recipe choices, but the diferences
were submitted to a confirmatory factor analysis (CFA; with the other conditions were not significant.
see Table 2). Unfortunately, we could not infer a
reliable construct for choice satisfaction, as the variance
explained by the questionnaire items was too low, while 4. Conclusion and Future Work
Cronbach’s Alpha was only acceptable (0.60). Other items
were dropped from the system efectiveness aspect
because of low factor loadings.</p>
      <p>We organized the diferent factors (e.g., conversation
time, condition factors) and aspects (i.e., system
efectiveness) into a path model using Structural Equation
Modelling. Figure 3 depicts the resulting model, which had
decent fit statistics:  2(17) = 28.064,  &lt; 0.05 ,   = 0.969 ,
  = 0.954 ,   = 0.058 , 90% −  : [0.009, 0.095].</p>
      <p>The relevant AVEs of the aspects was suficiently high to
form a path model [29].</p>
      <p>Our analysis revealed that the MM-Label condition
with nutrition labels (MM-label) stood out in terms of
how long users interacted with our chatbot. Figure 3
illustrates this, while the use of multi-modal approaches
alone had no efect on the interaction or evaluation
factors considered. For MM-Label, our mediation analysis
suggested that in the MM-Label condition, the
conversaWe have presented a novel chatbot-like recommender
system that introduces multi-modality in interaction with
user, presentation of results and explanation of the
recommendations with nutrition labels in a conversational
scenario. We have designed and analyzed the impact
of three distinct version of our chatbot: pure textual,
multi-modal (use of text and images), and multi-modal
supplemented with nutritional labels.</p>
      <p>Our experimental evaluation reveals that our chatbot
is the most efective when accompanied by explanatory
labels. This is indicated by the length of conversation, as
well as by the user’s evaluation of the system
efectiveness.</p>
      <p>Limitations to this study could be viewed from
different viewpoints. In terms of analysis, we have been
unable to infer the choice satisfaction evaluation aspect.</p>
      <p>Other research have demonstrated that decision
satisfaction is a good predictor of post-interaction engagement
with selected item, such as for household energy
conthe project’s GitHub repository.
servation [30]. Moreover, rather than relying solely on
system-driven interaction, it might be intriguing and
natural to investigate user-driven scenarios in which users
might query the system with an image and textual query.</p>
      <p>The food categories considered in this work (pasta, salad,
dessert, snack) could additionally be expanded to include
more meal categories and their combinations, such as
to create a complete meat (first dish, second dish and
vegetables). On top of that, the distinctions between
various label modalities are an additional intriguing topic
we wish to investigate more in-depth [31].
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