=Paper= {{Paper |id=Vol-3294/long6 |storemode=property |title=Meta-Intents in Conversational Recommender Systems |pdfUrl=https://ceur-ws.org/Vol-3294/long6.pdf |volume=Vol-3294 |authors=Yuan Ma,Tim Donkers,Timm Kleemann,Jürgen Ziegler |dblpUrl=https://dblp.org/rec/conf/recsys/MaDK022 }} ==Meta-Intents in Conversational Recommender Systems== https://ceur-ws.org/Vol-3294/long6.pdf
Meta-Intents in Conversational Recommender Systems
Yuan Ma, Tim Donkers, Timm Kleemann and Jürgen Ziegler
University of Duisburg-Essen, Forsthausweg 2, Duisburg, 47057, Germany


                                       Abstract
                                       We present a study investigating the psychological characteristics of users and their conversation-related preferences in a
                                       conversational recommender system (CRS). We collected data from 260 participants on Prolific, using questionnaire responses
                                       concerning decision-making style, conversation-related feature preferences in the smartphone domain, and a set of meta-
                                       intents, a concept we propose to represent high-level user preferences related to the interaction and decision-making in
                                       CRS. We investigated the relationship between users’ decision-making style, meta-intents and feature preferences through
                                       Structural Equation Modeling. We find that decision-making style has a significant influence on meta-intents as well as
                                       on feature preferences, however, meta-intents do not have a mediating effect between these two factors, indicating that
                                       meta-intents are independent of item feature preferences and may thus be generalizable, domain-independent concepts. Our
                                       results provide evidence that the proposed meta-intents are linked to the general decision-making style of a user and can
                                       thus be instrumental in translating general decision-making factors into more concrete design guidance for CRS and their
                                       potential personalization. As meta-intents seem to be domain-independent factors, we assume meta-intents do not affect
                                       users’ various interests in concrete product features and mainly reflect users’ general decision-support needs and interaction
                                       preferences in CRS.

                                       Keywords
                                       Decision-making style, Meta intents, Conversational UI design, Conversational recommender systems



1. Introduction                                                                                                 CRS, in which the system guides the dialog and the user
                                                                                                                answers, the difference is that SAUP requires the user to
Conversational recommender systems (CRS[1]) have answer the question directly, while SAUE allows the user
been gaining increased attention in research and indus- to not answer the question directly, instead providing
try in recent years [2, 3]. Generally, conversational tech- another preference or chit-chat. There are also lots of
niques can provide users with strong guidance to achieve challenges for system-initiated CRS, e.g. questions from
their goals combined with a high level of flexibility in CRS need to be formulated at an appropriate level of ab-
expressing their needs. Jannach et al. [4] distinguish straction, for example, asking either about the intended
between natural language-based, form-based, and cri- use of the product or about some specific technical fea-
tiquing approaches. Due to the advances in NLP tech- tures. Question relevant GUI widgets need to show a
niques in recent years, natural language-based CRS have suitable number of options. Dialog flow should follow
become subject of extensive research. Fu et al. [5] summa- the user’s likely mental decision process, providing suffi-
rized NLP-based CRS into 3 paradigms: System is Active, cient flexibility without becoming overly complex, and
User is Passive (SAUP), System is Active, User Engages recommendations should be presented in appropriate
(SAUE), System is Active, User is Active (SAUA). SAUA numbers and with an appropriate level of detail.
is a user-initiated paradigm of CRS, which provides the                                                            To address these challenges for CRS, a thorough under-
user with the greatest degree of flexibility, allowing the standing of user needs and their decision-making style is
user and the system to lead the conversation, and be able needed. Little research, however, has investigated the in-
to give appropriate feedback to the user’s questions. The fluence of psychological user characteristics and general,
appropriate feedback means answering user questions dialog-related preferences, in the context of CRS thus far
in a user-friendly style, but different users should have [6]. In this paper, we explore psychological characteris-
different preferences, e.g. preferring long sentences or tics of CRS users under two different objectives. First, we
short sentences, involving more technical details or not. aim at obtaining a deeper understanding of psychological
These are challenges for user-initiated CRS.                                                                    characteristics of CRS users, based on responses from
              SAUE and SAUP are system-initiated paradigms of questionnaire instruments. Here, we distinguish between
                                                                                                                stable individual traits including personality factors [7]
4th Edition of Knowledge-aware and Conversational Recommender Sys- and decision-making style [8], and, second, task-oriented
tems (KaRS) Workshop @ RecSys 2022, September 18–23 2023, Seattle, characteristics that represent general user preferences
WA, USA.
Envelope-Open yuan.ma@uni-due.de (Y. Ma); tim.donkers@uni-due.de
                                                                                                                when interacting with a CRS, such as obtaining detailed
(T. Donkers); timm.kleemann@uni-due.de (T. Kleemann);                                                           information about items or comparing products. We call
juergen.ziegler@uni-due.de (J. Ziegler)                                                                         the latter characteristics meta-intentions (or meta-intents
                   © 2022 Copyright for this paper by its authors. Use permitted under Creative Commons License
                   Attribution 4.0 International (CC BY 4.0).                                                   for short) since they describe user goals that are more
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general and high-level than the search goals typically ex-    The disadvantage is that the question sequences/paths
tracted through intent detection methods in CRS. Psycho-      are hand-crafted, not enough freedom, and a lower-level
logical factors are an important resource underutilized by    personalization.
current CRS. We therefore propose an initial framework           Critiquing-based CRS will first recommend options
that includes the psychological factors in CRS design, and    and then elicit users’ feedback in the form of critiques
also describes our core research target, the meta-intents     [16], It help users to efficiently refine their preference
in it (Figure 1). As a second objective, we investigate       by providing more options, but on the other hand, it can
the relations between psychological user characteristics      be frustrating for novice users because they are over-
and users’ interests in product topics in a conversational    whelmed by so many parameter options without really
scenario.                                                     understanding what those parameters really mean. Ma
   In this paper, we describe a study analyzing these ques-   et al. [17] proposed mixing language, GUI elements to im-
tions and present its results. Our contribution is: we        prove user experience in CRS. However, it poses a greater
provide insights about CRS users’ decision-making style       challenge to the design of the CRS as well.
(rational vs. intuitive) and its influence on the different      Currently, very limited research has as yet studied
meta-intents that we propose, as well as about the re-        users’ psychological influence in CRS and related design
lation between decision style, meta-intents, and users’       questions. For example, Papenmeier et al. [18] investi-
interest in product-specific features/topics. For this pur-   gated human advisory dialogs, identifying some recur-
pose we present an analysis using Structural Equation         ring strategies such as funneling to successively narrow
Modeling.                                                     down the space of potential items. Kleemann et al. [19]
                                                              investigated user behavior and personal characteristics
                                                              when using a advisor in combination with other deci-
2. Related work                                               sion aids, and studied various supporting methods’ (chat-
                                                              bot, advisor, filter, recommendation) popularity, utiliza-
Conversational Recommender Systems (CRS) have be-
                                                              tion, and switching rate between each other [20]. Atas
come a rapidly growing and popular research area be-
                                                              et al. [21] summarize that preferences are determined
cause they provide a flexible, human-like multi-turn dia-
                                                              and adapted is influenced by various factors such as per-
log for preference elicitation, which is essential for gen-
                                                              sonality traits, emotional states, and cognitive biases.
erating personalized recommendations [9]. Jannach et al.
                                                                 To provide design guidance for CRS and to potentially
[4] distinguish three types of CRS, differing in the style
                                                              adapt them to the individual user, a deeper understanding
and structure of the interaction used: natural language-
                                                              of the psychological factors influencing users’ decision
based, form-based, and critiquing-based.
                                                              making and interaction behavior in CRS is required. For
   NLP-based CRS have received considerable interest
                                                              recommender systems in general, the influence of psycho-
recently due to the advancements in natural language
                                                              logical characteristics on users’ preference construction
processing. They typically use a question-answer format
                                                              and decision making has been shown repeatedly [21]. Lex
Zhang et al. [10]. As the mainstream, it has developed
                                                              et al. [22] distinguish between factors related to cognition,
vigorously in recent years, e.g. Sun and Zhang [1] import
                                                              personality, and emotion. The influence of psychological
the end-to-end reinforcement learning model to CRS,
                                                              characteristics such as the Big Five personality factors
Zhang et al. [11] combine contextual bandits method
                                                              (e.g. [23, 24]), Need for Cognition [25], or cognitive bi-
to improve preference elicitation and recommendation
                                                              ases [26] has been studied in several works. However,
performance. Zhou et al. [12] utilize knowledge graph-
                                                              these studies mostly aim at better understanding user
based as an external knowledge to enhance CRS, Li et al.
                                                              preferences with respect to the recommended items and
[13] unifying items and features in same arm space, use
                                                              at improving their accuracy. In contrast, the relationship
bandits method to facilitate cold-start problem in CRS,
                                                              between psychological factors and the design of advisory
Zhou et al. [14] extract topic threads from their dataset
                                                              dialogs in CRS remains an underexplored area. Especially
and leverage it to increase utility and user acceptability
                                                              theories related to human decision-making styles appear
of CRS. NLP-based CRS provides the greatest freedom,
                                                              to be promising points of departure for studying this
allowing users to express freely, while misunderstandings
                                                              relation. The distinction between rational and intuitive
can also usually happen and lead to user frustration.
                                                              decision-making styles [27] or cognitive styles such as
   Form-based CRS present questions and answer in
                                                              the need for cognition may influence users’ assessment
a GUI style, leading users through a predefined dialog
                                                              of CRS. More domain-specific theories such as Shopping
structure. This type of CRS has many advantages as
                                                              Orientation [28, 29], distinguishing between task-focused
they provide guidance to the users, avoid errors, and
                                                              and experiential shopping are also of interest. However,
can incorporate domain knowledge. Especially usage-
                                                              none of these approaches has yet been applied to CRS.
related questions are important for users who have only
                                                                 User goals and preferences when interacting with a
limited knowledge about technical item properties [15].
                                                              CRS may be located on different levels of abstraction.
Figure 1: CRS framework that combines psychological factors (Decision-making style and meta-intents ) and conventional
CRS



Low-level preferences refer to concrete properties of the           able product quickly is more important than ex-
desired item (often called intents in CRS, specifically Add         ploring all options.)
Details [30]). Jameson et al. [31] suggest high-level fac-
tors (such as economy and safety) but these factors are          • Diversity orientation (When shopping online,
related to the product itself, not to the way users prefer         I tend to explore a diverse range of products that
to interact with a CRS. On a more abstract level, meta-            might interest me.)
level preferences that relate to the conversation and type       • Goal focus (I usually have a clear idea of what
of questions in a CRS have, to our knowledge, not been             I want before visiting an online shop. I often
studied yet.                                                       only make up my mind once I see the available
                                                                   choices.)
3. User characteristics and                                      • Openness for guidance (I appreciate it if a shop
   meta-intents                                                    recommends products I might like.)

To investigate differences in CRS users’ psychological           • Interest in detail (I usually gather as much in-
properties, we hypothesized that decision-making style             formation as possible about products that I want
might influence users’ usage and interaction in CPA. Ac-           to buy. I am interested in detailed information
cordingly, we applied instruments to measure these prop-           about products.)
erties, using the Decision Styles Scale (DSS) [27] for dis-      • Human-like (I would like a human-like conver-
tinguishing rational and intuitive decision-making.                sation with an advisor system such as a chatbot.)
   While general decision-making styles, e.g. rational and
intuitive, apply to arbitrary decision contexts, we also         • Comparison orientation (Comparing the fea-
aimed at capturing users’ preferences at a more specific,          tures of different candidate products is important
yet still abstract level. These meta-intents should bridge         for me.)
the gap between item-level intents and general decision-
making style, and should also relate to the design and           • Scope of choice (When the system recommends
question-asking style in CRS. They might also be rele-             products, I rather like to see a longer list rather
vant for more general recommendation scenarios. We                 than a short one.)
postulated the following set of meta-intents (with sam-
                                                          The CRS framework we propose incorporates psycho-
ple questionnaire items in parentheses), partly related
                                                       logical level factors and preferences that relate to the
to general usage factors such as efficiency, effectiveness,
                                                       items and their properties (topic preferences and value
and user guidance. We see this list as a first step towards
                                                       preferences) as shown in Figure 1. We first introduce
defining factors relevant for users’ decision-making pro-
                                                       what each part represents. The decision style shown on
cess in CRS which is neither complete nor final.
                                                       the left side as main characteristic factors that might influ-
     • Efficiency orientation (For me, finding a suit- ence meta-intents and users’ feature preferences which
                                                       are in the middle part of the figure. Here we use the term
topics instead of features to emphasize that in the CRS,
the user’s preference is not only about product features
but also the user experience, usage, and other higher ab-
stract level topics. For example, asking user questions
about the resolution of the main camera (feature level),
or taking good pictures (usage level), or the quality of the
main camera (assessment level) all belong to topic prefer-
ence elicitation. Users’ interest in product features/topics
is abbreviated as topic preference below.
   The right part of the Figure 1 refers to a conventional     Figure 2: Our structural equation model that includes 3 parts,
CRS model which can be, for example, CRM model [1]             stable psychological traits (decision-making style), the pro-
or EAR model [32] (which are 2 popular CRS models              posed psychological traits (meta-intents) and topic preference
that include conversation function and recommendation          (smartphone domain).
function and utilized deep neural networks). The top ele-
ment of the middle part is meta-intents which solves the
problem how to ask and respond and can be used to guide
                                                               4.1. Method
the interaction style of CRS. Topic preference is related
to the interactive content (ask which topic) and can be     We first presented participants with a scenario in which
used to improve the preference elicitation process. Value   they were supposed to buy a new smartphone, and then
preference which stands for the users’ personalized pref-   started our questionnaire. The smartphone domain was
erence value for one specific feature/topic. The middle     chosen because it requires a sufficiently complex deci-
part, topic preference and value preference are also known  sion process, involving a variety of decision criteria. For
as intents detection which is an active area of research in most people it is also a well-known, real-life task that
NLP-based CRS. We decouple intents detection into two       requires understanding the product features at least to
elements here for studying the impact of decision-making    a certain extent. Furthermore, it has a large number of
style on it. Our framework proposes that psychological      feature options. To measure psychological characteris-
characteristics can be treated as additional knowledge      tics, we applied the existing Decision Style Scale (DSS)
to improve CRS design, so in this paper, we apply SEM       questionnaire [27] as well as a self-developed question-
to analyze how does psychological characteristic impact     naire on meta-intents (Section 3), both with 5-point Likert
these factors and our research can be boiled down to two    scales. To measure topic preference, we collected a total
questions:                                                  of 27 topics in the smartphone domain, including 4 dif-
                                                            ferent levels: usage-level, general-level, technical-level,
      • Does decision-making style significantly influ- and professional-level, as shown in Table 1. There were
        ence users’ meta-intents and topic preference?      short descriptions for some less well-known topics in our
                                                            questionnaire, e.g. network sensitivity (signal strength,
      • Do meta-intents have a mediation effect between
                                                            how easy is it to connect to a mobile network). We asked
        decision-making style and topic preference?
                                                            participants to rate each topic on a 5-point Likert scale ac-
                                                            cording to their interest (1: don’t care, 5: very interested
4. Study                                                    in), along with an unknown option, in case participants
                                                            did not understand the topic’s meaning.
To investigate CRS users’ psychological characteristics,
both at the level of decision-making style and meta- 4.2. Participants
intentions, as well as possible relations with their topic
                                                                                                           1
preference, we conducted an online survey in which par- We recruited 278 participants using Prolific , a tool com-
ticipants were presented a scenario involving the pur-      monly   used for academic   surveys  [33], of whom   275 fin-
chase of a new smartphone and answered questionnaires ished the study. In our analysis, we only considered par-
concerning their product-related preferences as well as ticipants who passed 3 inner attention test questions (e.g.
their psychological characteristics. We hypothesized that , It’s an attention test, please select strongly agree), leav-
general traits (decision-making style) significantly influ- ing us with 260 participants. 143 of the 260 participants
ence meta-intents and topic preference. We also assumed were female. Their age ranged from 19 to 75 (M = 38.42,
that meta-intents might have a mediating effect between SD = 12.60). We pre-selected Prolific users based on the
decision-making style and users’ topic preference .         following criteria to maximize quality: (1) participants
                                                            should be fluent in English; (2) their success rate should

                                                               1
                                                                   https://www.prolific.co
Table 1
The collection of total 27 user-interested topics in smartphone domain and 4 categories.

                 smartphone        taking photo    taking      watching videos
Usage                                                                              multi apps
                   game              and video     selfies     and documents
                     price           network
General                                             brand           color          size weight      robustness   voice quality
               performance ratio    sensitivity
                     latest        headphone      good front     number of       battery life and   biometric
Technical                                                                                                             5G         dual SIM
                  technology         jack 35       camera       main cameras     charging speed      unlock
                    screen         main camera operating
Professional                                                        RAM               ROM           localization CPU and GPU
                  resolution        resolution  system



be greater than 95 %. The average duration of the sur-
vey was 5.56 minutes (SD = 2.48) and each participant
received compensation of 0.75£ if they successfully com-
pleted the survey.


5. Results
We applied Structural Equation Modeling (SEM) to our
dataset for estimating and testing the causal effects
of three main variables: Decision-making style, meta-
intents and topic preference. Since DSS is a well-
established, validated questionnaire and meta-intents are
captured with single-items (each factor has only one ques-
tion), we could directly incorporate both in our proposed
model (see Figure 2). Concerning topic preference, on
the other hand, a total of 27 topics (items) with assumed            Figure 3: Unknown number of user-interested topics. X-
commonalities have been asked, e.g. taking photo video               axis stands for the unknown number, Y-axis stands for user-
(usage), number of main cameras (technical) and main                 interested topics. Orange bar indicates the unknown number
camera resolution (professional) should involve correlated           of 4 categories.
rating patterns, hence presumably loading onto the same
factor. Therefore, we do not treat all 27 topics as sin-
gle independent variables but apply Exploratory Factor       mine the number of factors. We ran the EFA recursively
Analysis (EFA) to extract conjoint latent variables that     such that after the first epoch, resulting in dropping one
can subsequently be fed into our proposed SEM model.         item, a second run finally met the requirements. We
                                                             filtered out seven topics in total: screen resolution (fac-
5.1. EFA on topic preference                                 tor loadings < 0.4), price performance ratio (single item
                                                             factor), biometric unlock (single item factor), multi apps
The scores for topic preference are derived from a set of (factor loadings < 0.4), headset jack 35 (single item factor),
260 valid participants’ ratings of 27 smartphone topics. take photo and video and smartphone game (Cronbach’s 𝛼
63 of them tagged at least one topic as unknown (see < 0.6). Finally, we extracted six factors from 22 topics. We
Figure 3). Thereby, we found that the more technical the name these factors according to the topics they represent:
topic, the fewer people could grasp its meaning. Finally, camera, reliability, novelty, design, memory storage, and
only 197 participants’ data could be used for the EFA technical. The cumulative variance of 6 factors is 66.35 %,
analysis.                                                    all of them having a factor loading over 0.4, commonality
   First, we performed prerequisite tests for EFA, the over 0.49, Cronbach’s 𝛼 over 0.60. Details are shown in
Kaiser-Meyer-Olkin (KMO) value is .796 (> 0.7) and Table 2.
Bartlett’s test is significant (< .001), which both indi-
cate that our data meets the requirements for performing
EFA. Next, we used Principal Component Analysis (PCA)
to extract factors, with Varimax rotation and Kaiser Nor-
malization, taking eigenvalue > 1 as the threshold to deter-
Table 2
Final EFA results of total 27 topics (df =197). The first column represents the kept topics in the smartphone domain and
Cronbach’s 𝛼 values of factors. The first column represents communities of topics and the founded latent factors. The bold
font indicates the values are greater than 0.5.

                                                                                     Factors
                                                                                                     memory
  Topics                            Commonalities     camera      reliability   novelty   design     storage     technical

  taking photo and video                   .74           .85         -.01         .01       -.06        .10         .04
  good front camera                        .74           .79          .23        -.04        .02        .08         .07
  main camera resolution                   .58           .75          .10         .04        .03        .32        -.03
  taking selfies                           .49           .71          .13         .11        .20        .01         .03
  number of main cameras                   .55           .64          .06         .33        .27        .08         .16
  network sensitivity                      .66           .17          .76        -.02       -.09        .21         .07
  robustness                               .61           .14          .69         .10        .19       -.04         .13
  voice quality                            .77           .05          .64         .30        .05       -.10         .17
  battery life and charging speed          .65           .10          .60        -.23        .11        .35        -.18
  5G                                       .56           .08          .11         .75        .06        .15         .08
  dual SIM                                 .65           .03         -.06         .71        .19        .13         .03
  latest technology                        .56           .26          .28         .56        .30       -.01         .04
  color                                    .68           .05          .05         .17        .85        .04         .04
  brand                                    .69           .21         -.02         .06        .68       -.06         .27
  size and weight                          .65           .01          .23         .22        .64        .26        -.01
  ROM                                      .67           .24          .15         .14        .09        .83         .03
  RAM                                      .71           .15         -.01         .22        .02        .77         .23
  operating system                         .76           .02          .02        -.08        .16        .08         .85
  localization                             .72           .26          .27         .35        .12        .09         .60
  CPU and GPU                              .81           .02          .25         .47        .01        .22         .58
                    Cronbach’s 𝛼                         .83          .60         .66          .64      .80         .68



5.2. SEM on decision-making style,                             5.2.1. Part A: decision-making style and
     meta-intents, topic preference                                   meta-intents

Finally, based on our data, we constructed a SEM, which        Part A focuses on the influence of decision-making style
contains decision-making style, meta-intents and topic         on meta-intents. After removing non-significant effects,
preference, as shown in Figure 4. Decision-making style        five of eight meta-intents factors remain. We found the
(ovals) and topic preference (ovals) are estimated from        factor rationality having significant influences on five
several directly measurable questionnaire items. In order      meta-intents factors with the greatest impact on interest
to display the relationships between our main factors          in details (0.61) and comparison oriented (0.47). Besides
as clearly as possible, we leave out the factor loadings       these relationships, rationality also has positive influ-
of concrete questionnaire items. Decision-making style         ences on diversity orientation (0.22) and scope of choice
and meta-intents are latent variables in this framework,       (0.26), but a negative influence on efficiency orientation
however, since the meta-intents are measured by a single       (-0.29). In contrast, for the intuitiveness factor only a
question, we use rectangles to represent them. The ar-         single significant (positive) effect on efficiency orientation
rows indicate significant influences, with the value above     (0.34) could be identified.
depicting standardized regression coefficients, while non-
significant connections have been removed for clarity.         5.2.2. Part B: decision-making style and topic
As the entire SEM is quite large, in order to analyze it              preference
methodically, we split it into two parts with the green
                                                               Part B focuses on the influence of decision-making style
rounded rectangle representing Part A, and the yellow
                                                               on topic preference. After cleaning the non-significant
rounded rectangle representing Part B respectively.
                                                               effects, four of six topic preference factors remain. We
                                                               found the rationality has positive and significant influ-
                                                               ences on camera (0.27), memory storage (0.31), and techni-
                                                               cal (0.26). The intuitiveness has positive and significant
                                                               influences on camera (0.46), reliability (0.34), memory
storage (0.21), and technical (0.29). While decision style                                                      6. Discussion
showed opposite effects at the MI level (for efficiency-
orientation), here they did not show this pattern, only                                                         6.1. Part A: decision-making style and
differing in the impact coefficient. The biggest difference                                                          meta-intents
was observed for the camera factor, for which the intu-
itiveness has a larger standardized regression coefficient                                                      We found that rationality has more significant influences
(0.46) than the rationality (0.27).                                                                             on meta-intents than intuitiveness, and that both have
   From these results, we can answer the first research                                                         opposite effects on efficiency orientation. This implies
question posed earlier: decision-making style has a sig-                                                        that the more rational people are, the less they seem to
nificant influence on some meta-intents and topic prefer-                                                       care about efficiency. At the user interaction level in
ence factors.                                                                                                   CRS, efficiency may be determined by interaction time as
                                                                                                                well as the number of clicks and keystrokes needed for
  Part A              Interest in     Diversity       Efficiency     Comparison       Scope of
                                                                                                                typing text. In personalized CRS design, this factor has a
                        details      orientation     orientation     orientation       choice
                                                                                                                guiding role for the length of the dialogue, the amount of
               0.61       0.22        -0.29
                                                       0.47
                                                                   0.26
                                                                                                   Camera
                                                                                                                information displayed per output, and when to display
                                                      0.27                                                      the recommended products. Rationality also has posi-
                                                                              0.46
   Rational
                                                                                                                tive influence on diversity orientation, interest in details,
                                                                                                  Reliability
                                              0.31
                                                                               0.34
                                                                                                                comparison orientation, and scope of choice. Diversity ori-
                      0.34                                                                                      entation indicates that the user would like to see a diverse
                                                              0.26
                                                       0.21
                                                                                                   Memory
                                                                                                   storage      range of items in the recommendation list. Interest in de-
   Intuitive
                                                                                                                tails provides insights into how much content should
                                                       0.29

                                                                                         Part B
                                                                                                  Technical     be shown when displaying product features and other
                                                                                                                information, such as customer comments. Comparison
Figure 4: Structural equation model including 3 parts, stable                                                   orientation suggests that users would like to see products,
psychological traits (Decision-making style), proposed psycho-                                                  their features and customer assessments side by side,
logical traits (meta-intents) and user interested topics (smart-                                                e.g. in a comparison function, to take a decision. Scope
phone domain).                                                                                                  of choice can inform us about choosing an appropriate
                                                                                                                length of the recommendation list and probably also the
                                                                                                                length of features lists shown for a product. In sum, these
5.2.3. Overall model                                                                                            findings provide some insights for the design of CRS with
                                                                                                                respect to dialog structure, design of questions and an-
The overall model fit is shown in Table 3. The subsub-                                                          swers, and the presentation of recommendations. If data
section 5.2.1 and 5.2.2 claim that decision-making style                                                        on the user’s decision style were available, e.g. through
significantly impacts both meta-intents and topic prefer-                                                       classifying their interactive behavior, the findings can
ence, which meet the prerequisite for testing mediating                                                         also provide a basis for personalizing the CRS.
effects (meta-intents as mediator). However, we found
no significant influence of meta-intents on topic prefer-
ence. Applying Bootstrap testing (2000 iterations) for
                                                                                                                6.2. Part B: decision-making style and
indirect effects (decision-making style → meta-intents                                                               topic preference
→ topic preference) yielded no significant indirect effect,                                                     Concerning Part B, we notice that the intuitiveness has
preventing further mediation analysis and answering                                                             larger standardized regression coefficients (0.46) on cam-
the second research question: meta-intents do not act                                                           era than the rationality (0.27) implying that intuitive
as mediators between decision-making style and topic                                                            people are more interested in camera functionality than
preference. This finding provides some indication that                                                          rational people. This gives us some pointers for CRS de-
meta-intents are independent of the specific product do-                                                        sign in this specific domain. When eliciting preferences
main, in this case smartphones.                                                                                 (or detecting intents), camera is a topic of interest to the
                                                                                                                user with high intuition. From a more general point of
Table 3                                                                                                         view, the discrepancies between rational and intuitive de-
The overall fitness indices of the proposed structural equation                                                 cision makers suggest that the former are more focused
model.                                                                                                          on the low-level technical specifics of a product domain
                                    𝜒 2 /df          GFI AGFI TLI NFI CFI RMSEA                                 (such as the CPU which is installed in a smartphone),
 evaluation                                                                                                     while the latter are more attracted to information about
              1< & <3 >0.8 >0.8 >0.9 >0.9 >0.9 <0.08                                                            immediately experiential properties (such as the quality
 standard
 proposed SEM 1.809 .846 .794 .849 .768 .877 .064                                                               of a shot photo).
                                                                                                                   Our findings provide insights into intent detection for
CRS in preference elicitation. Supposing data on users’        translating general decision-making factors into more
decision-making styles are available, the survey results       concrete design guidance for CRS and their potential per-
can provide a basis for personalizing the preference elic-     sonalization. At the same time, we also point out three
itation process, e.g. to help choosing which features to       limitations of this experiment: 1. Meta-intents is a new
ask and the order in which they are asked. At the same         concept for which we used only one or two questionnaire
time, we want to point out a limitation here. Unlike the       items per intent. We plan to develop the instrument fur-
high abstract level of meta-intents which can be applied       ther and validate the meta-intents with a larger number
to various fields, the findings here are based on a specific   of questions. 2. The domain of this experiment is limited
field (smartphone). Still, we provide an idea for utilizing    to smartphones, and comparative experiments in several
decision-making knowledge to enhance the preference            fields will be necessary in the future. 3. The integration
elicitation process of CRS in a specific domain.               of meta-intents into specific CRS models and the real
                                                               impact of MI on user interaction needs to be explored in
6.3. Overall model                                             future work.

After applying SEM to the overall model, we found that
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