ITHGC 2022 © 2022 for the individual papers by the papers’ authors. Copying permitted for private and academic purposes. Re-publication of material from this volume requires permission by the copyright owners. hector.cardona@cimat.mx The School of Hospitality, Tourism, and Gastronomy of Universidad San Ignacio de Loyola present the III International Tourism, Hospitality, and Gastronomy Congress (ITHGC-2022), on October 27 and 28, 2022. It is held with a prospective vision of digital transformation and sustainable development, assessing the possibilities of economic, social, and environmental development from the tourism and gastronomy sector. ITHGC-2022 is a 100% virtual congress that offers a space for dialogue, reflection, and dissemination of knowledge and experiences related to innovation and technology, culture, sustainability, and governance. ITHGC-2022 brings together experts, researchers, academics, and professionals from the sector at the international, national, and regional levels.
ITHGC-2022 covers the areas of technology in tourism and the tourist experience, generations, and technology in tourism, technologies applied to sustainable tourism, tourism governance challenges, Cultural Heritage and technologies applied to culture promotion, and information systems and technologies.
Tourism is a sector with the potential for the development of new products and related services. With globalization, new ways of carrying it out have been formed and, through information and communication technologies, new trends are being generated in the sector and the companies are ready to undertake. These trends include emerging technologies such as applications for mobile devices, virtual and augmented reality, and intelligent systems, among others.
In many countries, tourism has become an important source of income, and guaranteeing the sustainability of cultural or natural wealth, on which tourism generally focuses, requires articulating the work of academia to ensure its sustainability and permanence over time.
This brings with it a diversity of challenges that must be faced, such as the adoption of these new trends; generating strategies for communication and diffusion; implementation of sustainable measures to preserve the environment and the intelligent use of resources through technology; investing in research that allows companies to be more competitive; complying with governmental norms and guidelines for sustainable use. The objective of ITHGC-2022 is to have a means of reflection and dissemination of knowledge and experiences related to innovation and technology, culture, sustainability, and governance. It brings together the work of experts, researchers, academics, and professionals in the sector at the international, national, and regional levels.
Organizing Committee Sandra Zubieta Zamudio - (Universidad San Ignacio de Loyola, Perú) Martin Santivañez Vivanco - (Universidad San Ignacio de Loyola, Perú) Ramiro Salas Bravo - (Universidad San Ignacio de Loyola, Perú) Ana Maria Muñoz Jauregui - (Universidad San Ignacio de Loyola, Perú) José Sotomayor Muñoz - (Universidad San Ignacio de Loyola, Perú) José Valdizán Ayala - (Universidad San Ignacio de Loyola, Perú) Rosse Esparza Huamanchumo - (Universidad San Ignacio de Loyola, Perú) Michele Barton Carmen - (Universidad San Ignacio de Loyola, Perú) Paolo Tejada Pinto – (Universidad de Navarra, Perú) Martín Cárdenas Jarama - (Universidad San Ignacio de Loyola, Perú) Nancy Guillén Rojas - (Universidad San Ignacio de Loyola, Perú) Miluska Llaque del Carpio - (Universidad San Ignacio de Loyola, Perú) Brenda Villar Ortíz - (Universidad San Ignacio de Loyola, Perú) Giannina Ferreyros Verme - (Universidad San Ignacio de Loyola, Perú) Rosa Longa Lopez - (Universidad San Ignacio de Loyola, Perú) Luis Santillán - (Universidad San Ignacio de Loyola, Perú) Lung-Hsiang Wong - (NIE-Singapur) María de la Cruz del Río-Rama - (Universidad de Vigo - Ourense, España) María Popescu - (Carol I National Defence University, Rumania) Muhammet Kesgin - (Rochester Institute of Technology, Estados Unidos de América) Nguyen-Thinh Le - (Humboldt-Universität zu Berlin, Alemania) Pablo Torres-Carrión - (Universidad Técnica Particular de Loja, Ecuador) Pedro Shiguihara Juarez - (Universidad San Ignacio de Loyola, Perú) Roberto Araya - (CIAE Universidad de Chile) Rosanna Costaguta - (Universidad Nacional de Santiago del Estero, Argentina) Sandra Cano - (Pontifica Universidad Católica de Valparaíso, Chile) Sanjay Nadkarni - (The Emirates Academy of Hospitality Management, Dubai) Vanessa Agredo Delgado - (Unicauca, Colombia) Yenny Mendez - (Universidad Mayor, Chile)
Image of a Tourist Attraction and Psychographic Profile of the Tourist: Data Mining Approach
Nancy Guillen Rojas, Aldo Medina Gamero, Klinge Villalba Condori, Lizbet Herrera Quinto, Beatriz Zevallos Allcca Structural equations method for the analysis of the quality of service in the hotel industry
Clara Gonzaga-Vallejo, Salvador Cortés-García, Betty Cuenca The effect of the use of ICT on the Touristic Experience
Argelia Salazar Estrada Smart tourism: Mobile application with augmented reality to promote the use of virtual tourism for the archaeological zone of Caral, Peru
Eduardo Franco Mego Aragón, Christian Ovalle Paulino 7 17 28 39 47 57 66 75