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https://ceur-ws.org/Vol-3336/preface.pdf
Héctor Cardona-Reyes
Editor
ITHGC 2022
International Tourism, Hospitality &
Gastronomy Congress
Universidad San Ignacio del Loyola, Lima-Perú
October 27th and 28th 2022
Proceedings
© 2022 for the individual papers by the papers’ authors. Copying permitted for private and
academic purposes. Re-publication of material from this volume requires permission by the
copyright owners.
Editor address:
CONACYT, CIMAT Zacatecas, 98160, Zacatecas, México
hector.cardona@cimat.mx
Preface
The School of Hospitality, Tourism, and Gastronomy of Universidad San Ignacio de
Loyola present the III International Tourism, Hospitality, and Gastronomy Congress
(ITHGC-2022), on October 27 and 28, 2022. It is held with a prospective vision of digital
transformation and sustainable development, assessing the possibilities of economic,
social, and environmental development from the tourism and gastronomy sector.
ITHGC-2022 is a 100% virtual congress that offers a space for dialogue, reflection, and
dissemination of knowledge and experiences related to innovation and technology,
culture, sustainability, and governance. ITHGC-2022 brings together experts, researchers,
academics, and professionals from the sector at the international, national, and regional
levels.
ITHGC-2022 covers the areas of technology in tourism and the tourist experience,
generations, and technology in tourism, technologies applied to sustainable tourism,
tourism governance challenges, Cultural Heritage and technologies applied to culture
promotion, and information systems and technologies.
Tourism is a sector with the potential for the development of new products and related
services. With globalization, new ways of carrying it out have been formed and, through
information and communication technologies, new trends are being generated in the sector
and the companies are ready to undertake. These trends include emerging technologies
such as applications for mobile devices, virtual and augmented reality, and intelligent
systems, among others.
In many countries, tourism has become an important source of income, and guaranteeing
the sustainability of cultural or natural wealth, on which tourism generally focuses,
requires articulating the work of academia to ensure its sustainability and permanence over
time.
This brings with it a diversity of challenges that must be faced, such as the adoption of
these new trends; generating strategies for communication and diffusion; implementation
of sustainable measures to preserve the environment and the intelligent use of resources
through technology; investing in research that allows companies to be more competitive;
complying with governmental norms and guidelines for sustainable use.
The objective of ITHGC-2022 is to have a means of reflection and dissemination of
knowledge and experiences related to innovation and technology, culture, sustainability,
and governance. It brings together the work of experts, researchers, academics, and
professionals in the sector at the international, national, and regional levels.
November 2022 The editor.
3
Organizing Committee
Sandra Zubieta Zamudio - (Universidad San Ignacio de Loyola, Perú)
Martin Santivañez Vivanco - (Universidad San Ignacio de Loyola, Perú)
Ramiro Salas Bravo - (Universidad San Ignacio de Loyola, Perú)
Ana Maria Muñoz Jauregui - (Universidad San Ignacio de Loyola, Perú)
José Sotomayor Muñoz - (Universidad San Ignacio de Loyola, Perú)
José Valdizán Ayala - (Universidad San Ignacio de Loyola, Perú)
Rosse Esparza Huamanchumo - (Universidad San Ignacio de Loyola, Perú)
Michele Barton Carmen - (Universidad San Ignacio de Loyola, Perú)
Paolo Tejada Pinto – (Universidad de Navarra, Perú)
Martín Cárdenas Jarama - (Universidad San Ignacio de Loyola, Perú)
Nancy Guillén Rojas - (Universidad San Ignacio de Loyola, Perú)
Miluska Llaque del Carpio - (Universidad San Ignacio de Loyola, Perú)
Brenda Villar Ortíz - (Universidad San Ignacio de Loyola, Perú)
Giannina Ferreyros Verme - (Universidad San Ignacio de Loyola, Perú)
Rosa Longa Lopez - (Universidad San Ignacio de Loyola, Perú)
Scientific Committee
Albert A. Barreda - (Missouri State University, Estados Unidos de América)
Alejandra Beatriz Lliteras - (UNLP, Facultad de Informática, LIFIA. & CICPBA, Argentina)
Aman Yadav - (Universidad de Michigan, Estados Unidos de América)
Ángel Fidalgo - (Universidad Politécnica de Madrid, España)
Antoni Granollers - (Universidad de Lleida, España)
Antonio Silva Sprock - (Universidad Central de Venezuela)
Arturo Moquillaza - (Pontificia Universidad Católica del Perú)
Azeneth Patino - (Laval University, Canada)
Carina González-González - (Universidad de La Laguna, España)
Christian Viñan Mereci - (Universidad Técnica Particular de Loja, Ecuador)
Danny C. Barbery Montoya - (Universidad Espíritu Santo, Ecuador)
Diego Torres - (UNLP, LIFIA, Argentina)
Enkeleda Lulaj - (University Haxhi Zeka, Kosovo)
Francisco García Peñalvo - (GRIAL- Universidad de Salamanca, España)
Hanh Pham - (Vietnam Women´s Academy, Vietnam)
Héctor Cardona Reyes - (Centro de Investigación en Matemáticas A.C., México)
Huizilopoztli Luna-García - (Universidad Autónoma de Zacatecas, México)
Ismar Frango - (Universidade Presbiteriana Mackenzie, Brasil)
Jadwiga Berbeka - (Cracow University, Polonia)
Jaime Muñoz - (Universidad Autónoma de Aguascalientes, México)
José Álvarez-García - (Universidad de Extremadura, Cáceres, España)
Juan González Calleros - (Benemérita Universidad Autónoma de Puebla, México)
Julio Guerra - (University of Pittsburgh, Estados Unidos de América)
Kandappan Balasubramanian - (Taylor’s University, Malasia)
Klinge Orlando Villalba Condori - (Universidad Católica de Santa María, Perú)
4
Luis Santillán - (Universidad San Ignacio de Loyola, Perú)
Lung-Hsiang Wong - (NIE-Singapur)
María de la Cruz del Río-Rama - (Universidad de Vigo - Ourense, España)
María Popescu - (Carol I National Defence University, Rumania)
Muhammet Kesgin - (Rochester Institute of Technology, Estados Unidos de América)
Nguyen-Thinh Le - (Humboldt-Universität zu Berlin, Alemania)
Pablo Torres-Carrión - (Universidad Técnica Particular de Loja, Ecuador)
Pedro Shiguihara Juarez - (Universidad San Ignacio de Loyola, Perú)
Roberto Araya - (CIAE Universidad de Chile)
Rosanna Costaguta - (Universidad Nacional de Santiago del Estero, Argentina)
Sandra Cano - (Pontifica Universidad Católica de Valparaíso, Chile)
Sanjay Nadkarni - (The Emirates Academy of Hospitality Management, Dubai)
Vanessa Agredo Delgado - (Unicauca, Colombia)
Yenny Mendez - (Universidad Mayor, Chile)
5
Contents
Image of a Tourist Attraction and Psychographic Profile of the Tourist:
Data Mining Approach
Nancy Guillen Rojas, Aldo Medina Gamero, Klinge Villalba Condori, 7
Lizbet Herrera Quinto, Beatriz Zevallos Allcca
Predictive Modeling of Instagram User Engagement with tourist photos
based on Visual Attributes: The case of Taquile Island – Peru
17
Samantha Ciriaco, Diana Garayar, Sandra Sotomayor, Klinge Villalba
COVID-19 Preventive Measures Among Artisan Women Working with
Native Cotton in a Protected Natural Area
Rosa Jeuna Diaz-Manchay, Maribel Diaz-Vásquez, Rosse Marie Esparza- 28
Huamanchumo, David Rondon, Miguel Angel Ortiz Esparza
Structural equations method for the analysis of the quality of service in
the hotel industry
39
Clara Gonzaga-Vallejo, Salvador Cortés-García, Betty Cuenca
The effect of the use of ICT on the Touristic Experience
Argelia Salazar Estrada 47
Smart tourism: Mobile application with augmented reality to promote the
use of virtual tourism for the archaeological zone of Caral, Peru
57
Eduardo Franco Mego Aragón, Christian Ovalle Paulino
Media production to promote a tourism product related to wildlife
watching. Case: Digital series Voices of the Forest, San Martin, Peru
66
Pablo Romo, Julio Tello, Klinge Villalba-Condori
Virtual Reality Environment Proposal, CIMAT-Quantum, Zacatecas,
Mexico
75
Klinge Villalba-Condori, Miguel Ortiz-Esparza, Hector Cardona-Reyes,
Paola Meza-Gómez, Carla Nuñez-Flores, Amely Palza-Monroy
6