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<article xmlns:xlink="http://www.w3.org/1999/xlink">
  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Comparing Familiar with Inspiring Recommendations to Assist People in Moving More</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Ine Coppens</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Luc Martens</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Toon De Pessemier</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>WAVES - imec - Ghent University</institution>
          ,
          <addr-line>iGent - Technologiepark-Zwijnaarde 126, Ghent</addr-line>
          ,
          <country country="BE">Belgium</country>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2023</year>
      </pub-date>
      <abstract>
        <p>Suficient physical activity is crucial for people's health and well-being. However, not enough people attain the weekly minimum of 150 minutes. Since current mobile health systems are not optimal to motivate and assist people to move more, this study investigates the efect of personalized suggestions generated by two types of recommender system algorithms: content-based (which provide more familiar recommendations, relevant to existing interests) and user-based collaborative ifltering (which deliver more diverse recommendations, allowing inspiration for new interests). By conducting a longitudinal between-subject user study over eight weeks, we will investigate how the two algorithms separately afect motivation and behavior change. We developed two versions of an Android smartphone application to deliver the recommendations, with the only diference being the implemented recommender algorithm. In all other aspects, the apps are identical: Both systems use the same datasets of physical activities and tips to break sedentary behavior, apply the user profile and contextual filter, and integrate the combination of star rating and momentary motivation feedback to provide personalization on preferences and well-being. We will analyze the diferences in people's star rating feedback, motivation to move, physical activity, and sedentary behavior. The main hypothesis is that inspiring recommendations from the collaborative algorithm will motivate people more for more physical activity and less sedentary behavior. The results of this study will provide insights for future mobile health recommenders in what type of algorithm and recommendations are most efective in the domain of increasing physical activity and motivating people to move more.</p>
      </abstract>
      <kwd-group>
        <kwd>eol&gt;health recommender system</kwd>
        <kwd>physical activity</kwd>
        <kwd>motivation</kwd>
        <kwd>behavior change</kwd>
        <kwd>mobile health</kwd>
        <kwd>assistive healthcare</kwd>
        <kwd>sedentary behavior</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1. Introduction</title>
      <p>
        to break SB [6], more general healthy habits [7], or
reminders and tips [8]. Despite their great potential to
Insuficient physical activity (PA) is one of the modifiable motivate people, the interventions are often underused
underlying causes of chronic diseases, which cause most [9]. Furthermore, other research suggests that they
deaths worldwide [
        <xref ref-type="bibr" rid="ref20">1</xref>
        ]. The World Health Organization currently have limited efects on PA and SB, even when
(WHO) defines evidence-based guidelines for increasing implementing behavior change techniques, such as goal
PA and reducing sedentary behavior (SB) [2]. However, setting and self-monitoring [
        <xref ref-type="bibr" rid="ref2 ref21 ref26 ref31 ref36 ref53 ref63 ref69">10</xref>
        ]. This implies the need
in 2016, 27.5% of the adult population did not meet their for new technologies and more interactive interventions
recommended minimum of 150 minutes of moderate aer- [
        <xref ref-type="bibr" rid="ref2 ref21 ref26 ref31 ref36 ref53 ref63 ref69">10</xref>
        ].
obic PA per week [
        <xref ref-type="bibr" rid="ref20">1</xref>
        ]. Since suficient PA is essential for To increase user engagement and behavior change
topeople’s health and mental well-being, PA promotion is wards more PA, mHealth systems can implement
Recomnow more crucial than ever [3]. mender System (RS) algorithms to deliver personalized
      </p>
      <p>Electronic health (eHealth) and mobile health and relevant interventions to the user [9, 11]. RSs
gener(mHealth) interventions use technologies to promote ate personalized suggestions based on user preferences
healthy behavior [4]. As such, they can also be used to help them with making decisions [12]. They can also
to assist people in moving more by promoting PA be applied in the health domain as Health Recommender
and prevent long periods of SB. In previous eHealth Systems (HRSs) to propose healthier suggestions, tailored
and mHealth studies to increase PA, the content of to the user [13]. Previous work has applied RS techniques
their interventions ranged from activities [5], ideas to provide personalized well-being recommendations for
Ine Coppens, Luc Martens and Toon De Pessemier. 2023. Comparing food and PA [14], for personalized training sessions for
Familiar with Inspiring Recommendations to Assist People in Moving marathon running [15], and for health activities [11].
AlMore. In Joint Proceedings of the ACM IUI 2023 Workshops, March though providing the most relevant health suggestion to
2023, Sydney, Australia, 8 pages. the user would optimize mHealth interventions,
appli*$CoInrree.Cspoopnpdeinnsg@aUutGheonr.t.be (I. Coppens); Luc1.Martens@UGent.be cation of HRSs for behavior change is still in its infancy
(L. Martens); Toon.DePessemier@UGent.be (T. De Pessemier) [9, 13].</p>
      <p>0000-0002-3051-506X (I. Coppens); 0000-0001-9948-9157 To generate useful recommendations, the RS has to
(L. Martens); 0000-0002-3920-7346 (T. De Pessemier) predict what the relevant items are for the user, for which
© 2023 Copyright for this paper by its authors. Use permitted under Creative Commons License several techniques exist [9, 12]. The content-based
techCPWrEooUrckReshdoinpgs IhStpN:/c1e6u1r3-w-0s.o7r3g ACttEribUutRion W4.0oInrtekrnsahtioonpal (PCCroBYce4.0e).dings (CEUR-WS.org)
nique suggests items similar to items liked by the user in behavior change by having more PA and less SB, as
recomthe past, based on attributes that describe the items [12]. mended by the WHO [2]. Because the two RS techniques
Alternatively, collaborative filtering uses other users’ rat- will provide diferent recommendations, we expect a
difings and assumes that people with the same interests ferent efect on user motivation and behavior. To the
will like the same items [9]. The item-based collaborative best of our knowledge, this efect of diferent types of RS
ifltering technique recommends similar items based on algorithms has not been investigated. As such, we
examthe ratings of other users, while the user-based collabora- ine which RS algorithm will perform best in motivating
tive filtering technique focuses on recommending items users for more PA and less SB, responding to the demand
that similar users with similar preferences liked in the of enhancing health interventions with the best
personalpast [12]. While the item-based method provides more ization approach [9]. By developing two versions of the
accurate recommendations as the user’s preferences are same Android app, we will conduct a between-subject
modeled using similar items, the user-based approach user study with the following research question:
can recommend more diverse and unexpected items [12]. Which recommender algorithm has the best efect on</p>
      <p>Providing diferent approaches to predict what a user people’s star rating feedback, motivation to move, physical
might like, these RS techniques result in a diferent selec- activity, and sedentary behavior?
tion of recommended items [9]. While content-based RSs
succeed in recommending highly relevant items, they
often sufer from overspecialization as they suggest items 2. Methods
very similar to items the user already knows because the
attributes are already defined in the user profile [ 16]. As We developed two HRSs that recommend personalized
such, they fail at recommending more unexpected, sur- PAs and tips for breaking SB to assist users in their daily
prising, and novel items that could still be relevant to the life in moving more. For these PA and tip items, our own
user [12, 17]. Previous work has addressed this overspe- two datasets were created. The PA dataset was assembled
cialization problem on the grounds that it leads to lower using 354 PAs from the Compendium of Physical
Activiuser satisfaction [18, 17, 19, 16]. Collaborative systems ties [21]. The tip dataset contains ideas from the Belgian
solve this problem because they can recommend items website for health (www.gezondleven.be/), resulting in
with a very diferent content when it is liked by similar 81 items. The generated recommendations are delivered
users [12, 16]. To summarize, there are content-based to the user in an Android app called MoveMoreApp, as
algorithms that provide familiar recommendations which shown in Figure 1(a), with its interface similar to our
are highly relevant to existing interests, and collaborative app from a previous study. This app shows three PA
ifltering that can deliver more diverse and unexpected and three tip recommendations. When a user executes
suggestions which allow new interests to be explored an item, manual feedback on the recommended items is
[12, 19, 17]. Hybrid RS algorithms combine the advan- collected as a rating on five stars, as illustrated in Figure
tages of the content-based and collaborative approach, 1(b) with the question “how do you rate the generated
recproviding a balance between relevant and diverse recom- ommendation?”. Additionally, our system collects users’
mendations [12, 18]. momentary motivation to move with a slider measured</p>
      <p>In this research, however, we do not want to balance on a 5-point Likert scale (from “not motivated” to
“exthe characteristics of the algorithms by merging them tremely motivated” ), as depicted in Figure 1(c).
in a hybrid RS. Rather, we want to study the algorithms
and the impact of their advantages and disadvantages 2.1. The algorithms
separately in the domain of PAs. For example, previous The PA and tip items are recommended to the users with
research has shown that repetition of the same health two types of RS algorithms, as illustrated in Figure 2.
behavior makes the behavior easier [20], suggesting that The initial filter based on the user’s profile (available
overspecialization may not be a problem in the domain material and maximum impact level) and the
contexof PA. Similarly, we chose to implement the user-based tual filter based on the current weather (obtained using
version of collaborative filtering because it can recom- https://openweathermap.org/) and remaining daylight
mend more diverse items than the item-based version are applied on the PA and tip datasets in both groups to
[12], and because we want to emphasize the efect of remove unsuitable items.
more diverse recommendations on people’s behavior. As In the next step, the RSs generate personalized
recsuch, we investigate the content-based and user-based ommendations based on the users’ consumption
hiscollaborative RS algorithm separately as two extremes tory. This history contains the PAs and tips the user
(very relevant versus very diverse) to gain understanding engaged in, together with the provided star rating
feedin how they each afect motivation and behavior change. back, momentary motivation, and the user’s mood. The</p>
      <p>In this study, concrete PAs and tips to break SB are rec- star rating feedback and momentary motivation are both
ommended with the goal to motivate people for healthy
measured on a scale of five and are aggregated with sumption history also contains the situation history at
equal weights in the formula: _  = the corresponding time. To re-rank the items, a value
( + )/2. In this way, our two RSs op- between 0 and 1 that represents how close in time the
timize their recommendations on both the rating and item’s situation is to the situation’s occurrences in the
motivation. The mood is asked at the beginning of every history is added to the preference estimation score. As a
day and after every submit with several emoji, as shown result, items that match better with the estimated current
in Figure 1(c). As such, the user’s current mood is used to situation appear higher in the list of recommendations.
iflter the consumption history on previous consumptions Next, the recommended PA items go through the
adapwith a similar mood, based on the mood micro-profile of tive step. Combined with the user’s current PA level and
[22]. feedback on intensity and duration provided in the app,</p>
      <p>The content-based RS algorithm only needs the user’s as shown in Figure 1(b), the system provides a gradual
inown consumption history. Calculating the similarity to crease in PA intensity and duration, following guidelines
items consumed in the past relies on attributes that de- of the WHO [2] and the European Society of Cardiology
scribe the items [12]. As such, our PA and tip dataset were [3]. In the final step, the recommended PAs and tips are
extended with corresponding attributes to describe each shown to the user.
item, such as aerobic, flexibility, or balance. The content- Right at the beginning, when the users did not submit
based algorithm uses these to represent the user’s pref- and rate any PAs or tips yet, there is no consumption
hiserences and match these with all the filtered PA and tip tory present to derive the user preferences from and base
items using the cosine similarity [12]. In the other group, the recommendations on, resulting in the new user cold
the collaborative filtering searches for similar users who start problem [12]. To provide an initial recommendation
provided similar feedback to the same items using the with the available information, the two algorithms apply
cosine similarity, and calculates a preference estimation the user profile filter and the contextual filter, and then
score for all the filtered PAs and tips [12]. randomly select PAs and tips from this filtered set. As</p>
      <p>At this point, both RS algorithms generated a list of more PAs and tips are chosen, the consumption history
recommended items with corresponding preference es- will grow over time, resulting in better, more
personaltimation scores. The contextual post-filter re-ranks the ized recommendations. It is however possible that users
items based on the current estimated situation [12]. In do not like any of the (initial) recommendations and do
our study, this situation can be: free time, during work, not select anything. In that case, the app allows users to
household task, or active transport, and is assigned to select their own chosen PAs from the PA dataset with
every item in the two datasets. In this way, the con- a search functionality when clicking on the “enter own</p>
      <p>ContentBased
Group</p>
      <p>Filter</p>
      <p>Context
pre-filter</p>
      <p>ContentBased
RS</p>
      <p>Context
post-filter</p>
      <p>Adaptive</p>
      <p>Recommend PA</p>
      <p>Recommend Tip
activity” button, as shown in Figure 1(a). These PA con- the generated recommendations and they are stimulated
sumptions are used in the RS algorithm for subsequent to only submit items when actually having engaged in
recommendations. The new item cold start problem, on the them, rather than only rating them for more money.
other hand, occurs when no ratings for the unexplored We designed the processing of data collected by our
items are available yet [12], which is not a problem for app together with our ethical committee and data
prothe content-based RS since this algorithm only uses at- tection oficers to be compliant with the General Data
tributes to recommend other items. The collaborative Protection Regulation (GDPR) and our study received
RS however, does depend on item ratings from other ethical approval.
users [12]. We address this new item cold start problem
by integrating an initial user-item consumption dataset 2.3. User study design
from a previous study, in which items already received
ratings from other users and to which no new items are
added. Moreover, since our item datasets are relatively
small compared to the amount of users (354 PAs and 81
tips) [12], and since we expect that users will engage in
daily PA (which is any movement of the body, as defined
by the WHO [2]), we estimate a suficient amount of
consumptions after one week to alleviate the cold start
problems.
2.2. Participants
The target group of our study are adults who currently do
not achieve the 150-minute weekly minimum of moderate
PA. An initial screening with questions about age, weekly
amount of PA [23], and a PA screening [24] in the app
will decide whether or not the participant is eligible to
join the study. Aimed at recruiting 50 participants, we
promote our study via the Sona research participation
system of Ghent University and several Facebook groups
for paid studies. The study will run from March until
June, 2023.</p>
      <p>Participants will receive an incentive of 30 EUR when
they used the app for eight weeks and answered all the
questionnaires. They are not rewarded for having more
PA or for the amount of PAs or tips they submit, because
they can also use the app with “not now” and “enter own
activity” submits. As such, they are free to choose from</p>
      <p>A longitudinal user study will be conducted following
a between-subject study design in which each user is
assigned to either the content-based or collaborative
filtering method. The advantage of between-subject user
studies is the possibility to investigate the long-term
effect of one system separately without having to switch
between systems, but it also requires more users and
more interactions [12]. As illustrated in Figure 2, the
only diference between the two groups is the type of RS
algorithm. The other steps (user profile filter, contextual
pre-filter, contextual post-filter, and adaptive algorithm
for PAs) are exactly the same.</p>
      <p>Participants are asked to install the Android
application on their own smartphone. Immediately after
installation, the app randomizes the participants in the
contentbased or collaborative filtering group. Then, participants
are asked to answer the pre-test questionnaire, followed
by an eight-week study. During these eight weeks, they
can use the app in their daily life to look at the
recommendations and choose an item to execute. When an
item is selected, as shown in Figure 1(a), this is saved in
the app even when the app is closed during the
execution of the activity. When the activity or tip is executed,
the user goes back to the app to submit and rate it, as
depicted in Figure 1(b), in which the eventual duration of
the executed PA is also asked. As such, participants are
requested to only submit PAs and tips after engaging in
them to provide proper feedback on the eventual rating, European Health Interview Survey - Physical Activity
motivation, and duration. After eight weeks, the app Questionnaire (EHIS-PAQ) [23], and SB, surveyed with
shows a final post-test questionnaire. the Sedentary Behavior Questionnaire (SBQ) [29] because</p>
      <p>Since the goal of our study is to investigate the difer- they both allow participants to reflect on their average
ences of receiving personalized recommendations from weekly PA and SB behavior, and they both distinguish
either the content-based or the collaborative RS algo- between diferent situations, such as PA or SB at work
rithm, the study duration is dependent on the time it or as transport. Repeated Measures ANOVA tests will
takes for the RSs to succeed in generating personalized be conducted to investigate the evolution in motivation
recommendations. By providing solutions for the cold regulation style and behavior change between the
prestart problems as discussed earlier, we expect that the RSs and post-test measurements and between the two groups
will be able to provide personalization after one week. In [30].
total, we decided on a study duration of eight weeks, rea- A manipulation check will validate whether the
masoning that longer durations would result in more user nipulation succeeded. The manipulation in our study
dropout [9]. We expect that users will have submitted is generating either familiar recommendations with the
suficient consumptions, and that suficient PAs and tips content-based RS, or diverse recommendations with the
will have been recommended in eight weeks to answer collaborative RS. The user’s experience of these
recomour research question. mendations can be measured with the questionnaires of
[31]. In these questionnaires, diferent RS properties are
2.4. Measures and analyses surveyed, such as perceived recommendation accuracy
and quality (e.g., “The recommended items fitted my
prefWhen the study is finished, statistical analyses will be erence” ), and additional properties that measure beyond
conducted using IBM SPSS Statistics Version 28 to answer accuracy, such as perceived recommendation diversity
our research question. The research question is divided and variety (e.g., “The list of recommendations was
varinto four main dependent variables: star rating feedback, ied” ) [31, 12]. To keep the app user friendly, the app will
motivation to move, amount of PA, and SB. These vari- not ask these questionnaires every time the user receives
ables are all measured using the Android app at diferent a recommendation. Instead, the app will randomly show
points in time. Depending on the timing of measurement these questionnaires in 20% of the time after the user
of the dependent variable, diferent types of statistical chose and submitted a PA or tip recommendation. As a
tests will be conducted on the longitudinal dataset and result, these data will also be longitudinal with repeated
the pre-post dataset. measures over eight weeks, and Generalized Estimating</p>
      <p>Firstly, measurements per individual are repeated over Equations [25] will be conducted for the analysis of the
the eight-week study resulting in a longitudinal dataset. manipulation check.</p>
      <p>The repeated measurements include: star rating feedback As the success and usefulness of an RS algorithm is
on a recommended item, momentary motivation to move, based on how well it can predict the user’s preferences
and the daily executed PAs and tips. Because of this [12], the stability of the preferences determines which
longitudinal data, in which the data can be unbalanced algorithm will provide the best recommendations [17].
(e.g., not every user engages in the same amount of PAs), In some domains, such as movies, user preferences are
analyses will be conducted with Generalized Estimating mostly stable over time, thus eliminating the need for
Equations [25] to investigate diferences between the diverse recommendations [17]. On the other hand, some
groups. people seek variety in their behavior, indicating the need</p>
      <p>Secondly, motivation and behavior change are also for novelty and diversity in the recommendations [12].
measured in both the pre- and post-test questionnaires to In this case, RSs should take into account the diferences
investigate their evolution after the eight-week study. To in user preferences, which can be depended on their
measure motivation, we chose to utilize the regulation personality [12] or change over time [32]. For this reason,
types of motivation as defined by the self-determination we also survey the user’s preference for variety in the
theory (SDT), a theory of motivation that distinguishes pre-test questionnaire with our own questions, rated on
between autonomous and controlled motivation [26]. a 5-point Likert scale from “Disagree strongly” to “Agree
Based on the SDT, the motivation for PA (RM4-FM) ques- strongly”: “I like variety in my daily physical activities”
tionnaire [27] and the Behavioral Regulations for Exer- and “I prefer routine in my daily physical activities”. This
cise Questionnaire (BREQ) [28] measure the motivation independent variable will serve as a control variable in
types for PA and exercise, respectively. By using separate the aforementioned analyses.
questionnaires, we diferentiate between PA, which the To evaluate the overall performance of all the steps
WHO defines as any movement of the body [ 2], and exer- of the algorithms, the “not now” button allows users to
cise, which is a subset of PA. To measure behavior change, provide a reason why now is not a good time for PA. We
we chose to analyze changes in PA, surveyed with the provided our own feedback sentences to check whether
or not the recommendations fit with the weather (e.g.,
“It is raining too much” ) or with the current mood (e.g.,
“I do not feel good” ), whether or not they are adapted to
the user’s PA level (e.g., “The recommendations are too
intense” ), and whether or not the situation is suited for
the recommendation (e.g., “I’m still at work/school” ).</p>
    </sec>
    <sec id="sec-2">
      <title>3. Expected results</title>
      <p>vation, we hypothesize that the increase of PA and the
decrease of SB will be stronger in the collaborative
filtering group because autonomous motivation results in
more efective healthy behavior change [26].</p>
      <p>Lastly, we hypothesize that the collaborative RS will
perform better (e.g., higher star ratings, momentary
motivation, and amount of PA) when combined with a user
who needs more variety in their behavior because it
generates more diverse recommendations [12] and allows
exploration of new items and interests [17]. Similarly,
we hypothesize that the content-based RS will perform
better when combined with a user who prefers routine
because it generates recommendations similar to items the
user already engaged in and already knows [12, 17, 16].</p>
      <p>Moreover, repeating the same behaviors can make them
easier [20], mitigating the overspecialization problem
of the content-based RS. Since this research examines
whether RSs should focus on existing interests or on
discovering new interests in the domain of PAs in an
eight-week period, we will not investigate whether or
not these interests persist as habits, as previous research
has indicated that habit formation may take up to 254
days [20].</p>
      <p>We will first check whether our manipulation succeeded
by analyzing the users’ experience with the generated
recommendations. We expect that participants in the
content-based group will assign larger scores for
perceived recommendation accuracy and quality [31]
because the content-based algorithm will generate
recommendations that fit better with the user preferences [ 12].</p>
      <p>Furthermore, we check whether the collaborative
algorithm provided more diverse recommendations, as we
expect larger scores for perceived recommendation
diversity and variety [12, 31].</p>
      <p>As content-based RSs generate recommendations that
are similar to previously consumed items, and thus, fit
better with user preferences [12], we hypothesize that
the assigned star rating feedback will be higher in the
content-based group. However, content-based RSs do not 4. Conclusions and future work
provide an exploration of new items and expansion of
their knowledge [17], and they ignore items with little This research investigates whether content-based or
colsimilarities [18]. Moreover, we expect that integrating laborative filtering recommendations have a better efect
more variety and unexpected items in the recommenda- on people’s motivation and behavior change for PA when
tions with collaborative filtering will enhance their en- implemented in an HRS that assists people in moving
joyment [9], inspire them with new interests, and expand more. The efectiveness of the HRSs will be evaluated
their horizon [12, 17]. We hypothesize that increasing with a between-subject eight-week user study and an
Aninspiration for new ways to move will motivate peo- droid application that randomly assigns each participant
ple more because varied content is important to keep to either the content-based or the user-based
collaborathe users engaged [33]. As such, we hypothesize that tive filtering RS algorithm. Expecting diferent efects on
momentary motivation to move, and thereby also the motivation and behavior, we hypothesize that
collaboraamount of executed PAs and tips, will be higher in the tive filtering will provide inspiration with new ways to
collaborative filtering group. move, and motivate users more than the familiar items</p>
      <p>Since both groups of participants receive an app aimed suggested by the content-based algorithm.
at increasing PA, we expect that both groups will have To the best of our knowledge, the most optimal type of
more PA and less SB in the post-test compared to the pre- algorithm for an HRS in the domain of PA has not been
test. By following a between-subject study design, the investigated. Understanding how the algorithms
sepalong-term efect of the applied system can be assessed as rately afect motivation and behavior change is
impora whole [12], allowing us to compare the evolution in mo- tant before combining them in a hybrid system. As such,
tivation regulation style and behavior change between this study will contribute to new insights in efective
the two groups. Following the SDT, the autonomous algorithms for developers of future HRSs. For example,
motivation regulation types are associated with people’s future hybrid RS algorithms can assign diferent weights
own willingness to engage in the behavior and with more to content-based and collaborative filtering
recommenpsychological health, while controlled motivation is as- dation outcomes, depending on the degree to which the
sociated with pressure to behave in a certain way [26]. user prefers a familiar routine or varied inspiration in
Because we expect more enjoyment with the inspiring daily activities.
recommendations of the collaborative filtering group [ 9],
we hypothesize that their autonomous motivation for
PA will increase. As a result of higher autonomous
moti</p>
    </sec>
  </body>
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