<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Archiving and Interchange DTD v1.0 20120330//EN" "JATS-archivearticle1.dtd">
<article xmlns:xlink="http://www.w3.org/1999/xlink">
  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Causal Mapping as an Innovative Approach to Course Curriculum Development</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Tatiana Bouzdine-Chameeva</string-name>
          <email>tatiana.chameeva@bem.edu</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Presentation Summary</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>BEM - Bordeaux Management School</institution>
          ,
          <country country="FR">France</country>
        </aff>
      </contrib-group>
      <fpage>6</fpage>
      <lpage>8</lpage>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>The study on which I shall draw for this discussion is a joint project that we have
developed together with my colleagues from the University of Minnesota, USA (Art
Hill, Susan Goldstein), the University of St Tomas, USA (Julie Hays), the Royal
Melbourne Institute of Technology in Australia (Annibal Scavarda).</p>
      <p>Instructors frequently revise and update their courses or experiment with new
approaches to make the teaching and learning process more effective and enjoyable.
However, systematic curriculum development or review of a course falls outside the
expertise of nearly all university faculty. How to define the learning goals? How to
reflect the changes in the field? How to better structure the course?</p>
      <p>We suggest an inductive innovative approach for creating/revising course
curriculum based on the newly developed Collective Causal Mapping Methodology
(CCMM). CCMM collects information asynchronously from a group of
geographically dispersed and diverse subject matter experts via web technologies.
Through three rounds of data collection, analysis, mapping, and interpretation,
CCMM is used to develop a collective causal map.</p>
      <p>
        A new framework for understanding and teaching a course, and developing a
course curriculum is then derived from this map. Ideally, this framework is supposed
to serve the field in three ways: (
        <xref ref-type="bibr" rid="ref1">1</xref>
        ) help us better understand the core principles of the
field, (
        <xref ref-type="bibr" rid="ref2">2</xref>
        ) help us better communicate the field to others, including our students, and
(3) prepare our students to meet the challenges of an increasingly informationally
intensive and globally competitive environment. It can aid instructors in determining
which topics should be taught in a course, how these topics might be grouped and
sequenced, and the important inter-relationships among the topics that should be
stressed.
      </p>
      <p>We illustrate this approach through an application to build a course curriculum for
an operations management (OM) course. The OM field has taken many turns
throughout its history. In the 1940s, the course content included Taylor’s principles of
scientific management and lessons on how to read engineering blueprints. In the
1960s, the field was influenced by industrial engineering concepts. In the 1970s-80s,
the field turned to an operations research orientation with emphasis on mathematical
models for forecasting, production planning, etc. More recently, the field has seen
new excitement around supply chain management, organizational transformation
(e.g., Six Sigma programs), and service management. However, some of the
principles traditionally taught in OM courses are not as applicable to the information
intensive operations of “New Economy” organizations. With this history, we
considered that it is appropriate to observe how the field has changed and suggest
revisions to curriculum to meet the needs of the future.</p>
      <p>Our study brings forth an inductive framework for understanding and teaching OM
basing on the collective input of OM experts. The collective causal map is built on
expert opinions collected from over 250 academics and practitioners representing 63
countries and 173 universities, across a variety of sub-disciplines in the field of OM
(e.g., service management, quality management, inventory management) as well as
related fields (e.g., industrial engineering).</p>
      <p>The obtained causal map serves to create meaningful learning objectives for an
introductory OM course, builds up curriculum design determining the main sub-fields
within OM to outline the content and sequencing of advanced courses. The causal
map is employed as the graphical syllabus that may be a useful guide for students who
are holistic or "global" learners. Alternatively, the instructor could have the students
draw their own causal maps at the conclusion of the course to compare/contrast the
students’ maps to the expert map.</p>
      <p>We believe that using the mapping tools, CCMM in particular, improve
understanding and teaching a course and can provide a valuable innovative approach
to course curriculum development.
Brief Biography
Dr. Tatiana Bouzdine-Chameeva is a professor in BEM- Bordeaux Management
School in France, she was Head of the Department of Information and Management
and is the leader of the Research Pole on "Decision, Performance and
Management". She holds a Ph.D. in applied mathematics from Moscow State
University, Russia.</p>
      <p>She was an invited lecturer at University of Kyoto in Japan, Warwick Business
School at the University of Warwick in Great Britain, at IMD-International in
Switzerland. She worked for Medtronic, has consulted for Northwest Airlines,
Sogerma Services, Ford Aquitaine, Legrand. She teaches courses in IS and decision
analysis, project management and managerial decision-making. Professor
Bouzdine-Chameeva is interested in innovation in teaching simulation and
visualization.</p>
      <p>She is awarded with the Fellowship of the Japan Society for the Promotion of
Science Fellowship, was the recipient of the Muskie Fellowship in the United States
and the Ministry of Research and Technology Fellowship in France.</p>
      <p>Professor Bouzdine-Chameeva’s research is in management science, decision
support and information systems, as well as pedagogical issues related to business
education. She is a co- author of several case studies and has published more than 100
articles and papers in internationally recognized journals as Decision Sciences,
European Journal of Operational Research, Revue Française de Gestion.</p>
      <p>She is an Editor-in-Chief of the International Business Management Journal
(IBMJ).</p>
    </sec>
  </body>
  <back>
    <ref-list>
      <ref id="ref1">
        <mixed-citation>
          1.
          <string-name>
            <surname>Hayes</surname>
            ,
            <given-names>J.</given-names>
          </string-name>
          ,
          <string-name>
            <surname>Bouzdine-Chameeva</surname>
            ,
            <given-names>T.</given-names>
          </string-name>
          ,
          <string-name>
            <surname>Hill</surname>
            ,
            <given-names>A. V.</given-names>
          </string-name>
          ,
          <string-name>
            <surname>Scavarda</surname>
            ,
            <given-names>A.J.</given-names>
          </string-name>
          , and, Goldstein S.M.
          <article-title>: Applying the Collective Causal Mapping Methodology to Operations Management Curriculum Development</article-title>
          .
          <source>The Decision Science Journal of Innovative Education (DSJIE)</source>
          , vol.
          <volume>5</volume>
          (
          <issue>2</issue>
          ),
          <fpage>267</fpage>
          -
          <lpage>287</lpage>
          , (
          <year>2007</year>
          )
        </mixed-citation>
      </ref>
      <ref id="ref2">
        <mixed-citation>
          2.
          <string-name>
            <surname>Scavarda</surname>
            ,
            <given-names>A.J.</given-names>
          </string-name>
          ,
          <string-name>
            <surname>Bouzdine-Chameeva</surname>
            ,
            <given-names>T.</given-names>
          </string-name>
          ,
          <string-name>
            <surname>Goldstein</surname>
            ,
            <given-names>S. M.</given-names>
          </string-name>
          ,
          <string-name>
            <surname>Hays</surname>
            ,
            <given-names>J. M.</given-names>
          </string-name>
          and
          <string-name>
            <surname>Hill</surname>
            ,
            <given-names>A. V.</given-names>
          </string-name>
          :
          <article-title>Methodology for constructing collective causal maps</article-title>
          .
          <source>Decision Sciences</source>
          , Vol.
          <volume>37</volume>
          (
          <issue>2</issue>
          ),
          <fpage>263</fpage>
          -
          <lpage>284</lpage>
          , (
          <year>2006</year>
          )
        </mixed-citation>
      </ref>
      <ref id="ref3">
        <mixed-citation>
          4.
          <string-name>
            <surname>Bouzdine-Chameeva</surname>
            ,
            <given-names>T.</given-names>
          </string-name>
          :
          <article-title>Facilitating group decision-making process</article-title>
          . In: Torres,
          <string-name>
            <given-names>T.</given-names>
            ,
            <surname>Arias</surname>
          </string-name>
          , M. (eds.)
          <article-title>Encyclopedia of HRIS: Challenges in e-HRM, Rovira</article-title>
          i Virgili University, Spain (
          <year>2008</year>
          )
        </mixed-citation>
      </ref>
      <ref id="ref4">
        <mixed-citation>
          5.
          <string-name>
            <surname>Bouzdine-Chameeva</surname>
            ,
            <given-names>T.</given-names>
          </string-name>
          ,
          <string-name>
            <surname>Dupouët</surname>
            ,
            <given-names>O.</given-names>
          </string-name>
          :
          <article-title>KleinElec: choisir sa gestion des connaissances</article-title>
          .
          <source>Case study (14 pages) and Teaching Note (24 pages)</source>
          , Central de Cas et Media Pédagogique (CCMP),
          <source>N IOO86</source>
          , Paris (
          <year>2008</year>
          ).
        </mixed-citation>
      </ref>
    </ref-list>
  </back>
</article>