=Paper= {{Paper |id=Vol-34/paper-17 |storemode=property |title=A Framework for Characterizing Knowledge Management Methods, Practices, and Technologies |pdfUrl=https://ceur-ws.org/Vol-34/newman_conrad.pdf |volume=Vol-34 |dblpUrl=https://dblp.org/rec/conf/pakm/NewmanC00 }} ==A Framework for Characterizing Knowledge Management Methods, Practices, and Technologies== https://ceur-ws.org/Vol-34/newman_conrad.pdf
                                              A Framework for Characterizing
                                                  Knowledge Management
                                             Methods, Practices, and Technologies

                          Brian D. Newman                                                            Kurt W. Conrad
                   The Knowledge Management Forum                                                 The Sagebrush Group
                        W. Richland, WA 99353                                                        Santa Clara, Ca
                      Bo.Newman@km-forum.org                                                   conrad@sagebrushgroup.com


                                                                                       disciplines. Likewise, as individuals encounter
                                                                                       particular phenomena, they tend to describe and
                                         Abstract                                      interpret them in different ways [Kuh96].

       Knowledge management is not one                                                 The following working definition of knowledge
       single discipline. Rather, it an                                                management frames the discussion: knowledge
       integration of numerous endeavors and                                           management is a discipline that seeks to improve the
       fields of study. This paper provides a                                          performance of individuals and organizations by
       framework for characterizing the                                                maintaining and leveraging the present and future
       various tools (methods, practices and                                           value of knowledge assets. Knowledge management
       technologies) available to knowledge                                            systems encompass both human and automated
       management practitioners. It provides
       a high-level overview of a number of                                            activities and their associated artifacts.
       key terms and concepts, describes the
       framework, provides examples of how                                             From this perspective, knowledge management is not
       to use it, and explores a variety of                                            so much a new practice as it is an integrating practice.
       potential application areas.                                                    It offers a framework for balancing the myriad of
                                                                                       technologies and approaches that provide value, tying
1 Introduction                                                                         them together into a seamless whole. It helps analysts
                                                                                       and designers better address the interests of
Over the past several years, a number of authors have                                  stakeholders across interrelated knowledge flows and,
proposed a variety of approaches for classifying the                                   by doing so, better enables individuals, systems and
tools (methods, practices and technologies) that                                       organizations to exhibit truly intelligent behavior in
typically comprise knowledge management systems.                                       multiple contexts.
This is not the first attempt to develop a framework for
organizing       and       understanding      knowledge                                The classification framework presented in this paper
management tools. And, given the emerging practices                                    can be used in several ways:
and changing           understanding    of knowledge
management, it will not be the last.                                                   ƒ   to organize and classify knowledge management
                                                                                           methods, practices and technologies by relating
As with any discipline that lacks a recognized                                             them to distinct phases of the targeted knowledge
unifying paradigm, various views will emerge, each                                         flows
based on what can be readily observed or what can be
                                                                                       ƒ   to examine knowledge flows to understand the
applied from practices associated with other
                                                                                           interactions and dependencies among pieces of
                                                                                           information, communicators and their associated
The copyright of this paper belongs to the paper’s authors. Permission to copy
without fee all or part of this material is granted provided that the copies are not
                                                                                           behaviors.
made or distributed for direct commercial advantage.
Proc. of the Third Int. Conf. on Practical Aspects of                                  This paper is organized into two sections. The first
Knowledge Management (PAKM2000)                                                        defines key terms and concepts. The second describes
Basel, Switzerland, 30-31 Oct. 2000, (U. Reimer, ed.)                                  the knowledge management framework, its uses and
http://sunsite.informatik.rwth-aachen.de/Publications/CEUR-WS/Vol-34/
                                                                                       its benefits.


B.D. Newman, K.W. Conrad                                                                                                             16-1
2 Key Terms and Concepts                                  2.1.3 Knowledge Transfer.
The characterization framework described in this          This refers to activities associated with the flow of
paper is based on and integrates a number of              knowledge from one party to another. This includes
conceptual models and frameworks. This section            communication, translation, conversion, filtering and
introduces those and their related terminology.           rendering.

2.1 Knowledge Flows and their Associated                  2.1.4 Knowledge Utilization.
Activity Areas                                            This includes the activities and events connected with
There are those who believe that it is impossible to      the application of knowledge to business processes.
truly manage knowledge, only behaviors. When              2.1.5 Mapping Knowledge Flows to Activity Areas
individuals examine business processes, events and
activities, they also tend to use a behavioral focus as   The GKM sequences these activity areas in a rather
the organizing framework. Accordingly, most people        deterministic fashion. In reality, though, all but the
find that behaviors are the most comfortable frame of     most rigorously automated knowledge flows comprise
reference for understanding the relationships between     complex systems that are built mostly from
business processes and knowledge flows.                   asynchronous processes.       The GKM is valuable
                                                          precisely because it relates the myriad of individual,
                                                          highly dynamic behaviors and processes to general
Knowledge flows comprise the set of processes, events
and activities through which data, information,           activity areas and, by association, to each other.
knowledge and meta-knowledge are transformed from         Various theories of learning, problem solving, and
one state to another. To simplify the analysis of         cognition may imply specific activity patterns, but they
knowledge flows, the framework described in this          are usually not required to organize the key
paper is based primarily on the General Knowledge         relationships and dependencies among the activity
Model. The model organizes knowledge flows into           areas. The model allows analysts to trace individual
four primary activity areas: knowledge creation,          knowledge flows by helping them to examine and
retention, transfer and utilization (Figure 1).           understand how knowledge enables specific actions
                                                          and decisions.
                       
                                                          The GKM is recursive in nature. Within each activity
                                                          phase exists other, smaller knowledge flows and
                                                          cycles. These layers span a wide range of macro- and
                                                          micro-behaviors.     They range from very broad
                                                  organizational and multi-organizational processes to
                                                          very discrete actions and decisions and include all of
                                                          the various intervening behavioral layers: activities,
                                                          tasks, workflows, systems, interfaces, transforms, etc.

                                                 2.2 Knowledge Artifacts
       
                                                          Artifacts come in a variety of forms, including
                                                          documents, files, papers, conversations, pictures,
Figure 1. The General Knowledge Model                     thoughts, software, databases, e-mail messages, data
                                                          sets, winks and nods, and whatever else can be used to
2.1.1 Knowledge Creation.                                 represent meaning and understanding. Said another
                                                          way: knowledge artifacts flow among and form the
This comprises activities associated with the entry of    linkages between the activities and events that
new knowledge into the system, and includes               comprise knowledge flows.
knowledge development, discovery and capture.
                                                          Most people’s involvement with a knowledge stream
2.1.2 Knowledge Retention.
                                                          is through various artifacts. Artifacts are what we deal
This includes all activities that preserve knowledge      with every day. We write reports, send e-mail, read
and allow it to remain in the system once introduced.     books, remember bits and pieces of old thoughts,
It also includes those activities that maintain the       engage in conversations and follow procedures.
viability of knowledge within the system.



B.D. Newman, K.W. Conrad                                                                                16-2
The term knowledge artifact does not specify the form       meaning of the words from their position (on the cover
of the artifact (e.g. information, transformation,          of a book), formatting (big, bold and centered) and
metadata or meta-knowledge) but it is very specific as      content (lacking formal subject and predicate).
to the process that gave rise to the artifact. This makes
the term valuable for explaining such things as the         The potential for ambiguity is one of the
importance of knowledge artifact retention,                 characteristics of implied knowledge artifacts. Most
establishing provenance and enabling reusability.           readers of the sentence, “Ann put on her heavy coat
                                                            and locked up her classroom,” implicitly understand
Knowledge artifacts differ from one another in several      that it is winter and Ann is a teacher, but there are
ways: their form of codification, the way in which they     other inferences that could be made as well. For
are rendered, their degree of abstraction and their         consistent interpretation, both the person making the
                                          1
ability to enable actions and decisions. Knowledge          statement and the person interpreting it must share
artifacts also vary in their degree of articulation;        some common frame of reference to understand when
simple knowledge artifacts can be explicit, implicit or     heavy coats are worn and who locks up classrooms.
tacit. Most artifacts, however, are not simple but
complex, and contain a combination of explicit,             The underlying knowledge embedded in processes can
implicit and tacit                                          also be considered as an implicit artifact. For example,
                                                            a manual detailing the safe way to handle corrosive
2.2.1 Explicit Knowledge Artifacts.                         materials might include a statement such as “This
                                                            material should not be used on polished or anodized
These are knowledge artifacts that have been                aluminum services. If swallowed, immediately rinse
articulated in such a way that they can be directly and     mouth and drink a glass of milk or water. Do not
completely transferred from one person to another.          induce vomiting.” The implicit knowledge contained
This normally means that they have been codified so it      within these warnings, combined with what the reader
is possible to touch, see, hear, feel and manipulate        might recall from high school chemistry, tells the
them (e.g. books, reports, data files, newsreels, audio     reader that the material is likely to be very caustic.
cassettes and other physical forms).
                                                            Implicit knowledge artifacts can also be found in
2.2.2 Implicit Knowledge Artifacts.                         process-specific software. In developing the software,
These are knowledge artifacts whose meaning is not          the designers had to conceptualize the processes that
explicitly captured, but can be inferred; in effect, the    the software would be supporting. That knowledge
codification process is incomplete. Explicit artifacts      will show in the way the software is intended to be
can be interpreted totally on their content. Interpreters   used and in the range of behaviors it directly supports.
of implicit artifacts must rely on previously retained      Even if not explicitly apparent, these implicit
knowledge.                                                  knowledge artifacts will effectively constrain users’
                                                            actions. This is often referred to as implicit policy
For example, the knowledge that a given phrase is a         making by technologists [Con95].
book title tends to be implicit. Rarely is there anything
that specifically tells someone that they are reading a     2.2.3 Tacit Knowledge Artifacts.
book title, as might be the case in an SGML or XML          These may be the most insidious and powerful of the
system when  tags explicitly communicate         three. Michael Polanyi referred to tacit knowledge as
semantic meaning. In most cases, the reader infers the      “knowing more than we can say” [Pol66]. Simply
                                                            stated, tacit artifacts are those that defy expression and
                                                                          2
1 In many circles, it is still common to refer to the       codification. This is not to say that tacit knowledge
                                                            artifacts are without influence. The most vivid
level of abstraction and the potential role of
                                                            example is the old saw about what would happen to
knowledge artifacts by differentiating among data,
information, knowledge, understanding and wisdom.
While such distinctions may still prove helpful in
some cases, problems in definition and interpretation       2 The problem of tacit knowledge, its acquisition and
often arise from any attempt to maintain rigid lines of     epistemic status has been the focus of considerable
demarcation. These problems can be avoided through          philosophical investigation by such people as Ludwig
the use of the collective term artifact without any         Wittgenstein, Edmund Husserl, Hilary Putnam and,
significant loss in the effectiveness or validity of the    most significantly, Michael Polanyi.
framework.

B.D. Newman, K.W. Conrad                                                                                    16-3
the centipede if she were to stop and think about how        surface of a film could act as an automated agent,
to walk.                                                     supporting knowledge creation and capture.

It is important to note that, for the most part, artifacts   2.3.3 Organizational Agents.
are passive. While they can change (or, more
                                                             These agents exist in situations in which knowledge
accurately, be changed), they can’t act. Has anybody
                                                             retention and transfer cannot be fully attributed to
ever seen a financial report make a decision or a book
                                                             individuals or specific automated agents. In these
on aerodynamics build an airplane?
                                                             cases, the organization itself serves as an agent in the
                                                             retention and dissemination of knowledge. As with
2.3 Agents
                                                             tacit knowledge artifacts, current tools and concepts
Knowledge artifacts do not perform actions and make          do not account very well for the roles of organizational
decisions. Actions and decisions are undertaken by           agents in knowledge flows.
agents: people, organizations, or in some cases,
technology. Agents carry out all the actions and             Organizational value systems provide strong evidence
exhibit all the behaviors within a knowledge flow.           for the existence of organizational agents. Much has
                                                             been written about the ability of organizations and
Often, analysts attempt to apply the same behavioral         communities to establish value systems that outlive the
models to all agents in a system. More appropriately,        involvement of specific individuals and the power that
agents can be placed in three categories:                    these value systems have to influence the behavior of
                                                             individuals and groups [Kro95}[Kuh96]. The
•        Individual agents                                   principles and practices that make up these value
•        Automated agents                                    systems are almost never codified.
•        Organizational agents.
                                                             In fact, when individuals attempt to describe the
2.3.1 Individual Agents.                                     organization’s value system, the descriptions are
                                                             usually incomplete, reflecting either an interpretation
These agents sit at the center of almost every               of the organization’s values or a blending of
knowledge flow. For most analysts, the individual            organizational and individual values. The common
(human) serves as the prototypical active force for          use of the terms unwritten rules and organizational
affecting change. In this paper, the term individual is      culture is a reflection of the difficulties involved. The
used in the collective sense and is not meant to imply       terms acknowledge that organizations are repositories
that every specific individual is capable of the full        of tacit knowledge.
range of behaviors attributed to this class of agent.
                                                             Individual, organizational and automated agents have
Individual agents are capable of working with                different behavioral models. Unlike computerized
knowledge and knowledge artifacts in all degrees of          agents, for example, most individuals don’t perform a
abstract articulation. They are limited, however, in         given task exactly the same the way every time. If
their ability to deal with artifacts that are codified in    human-based knowledge transfer processes are
ways that fall outside the range of human perception         designed to work as software processes do and the
(radio waves, for example). The individual agent is the      designers fail to leave sufficient room for the factor of
only agent capable of performing all aspects of              human variability, the system is unlikely to perform as
knowledge development, retention, transfer and               intended.
utilization without the need for intervention by either
of the other two agents.                                     Individual and automated agents also differ in their
                                                             ability to handle implicit knowledge artifacts. For
2.3.2 Automated Agents.                                      example, the ability of individuals to infer meaning of
These agents can include any human construct that is         book titles usually allows them to accept a wide variety
capable of retaining, transferring or transforming           of formats and styles and even recognize titles inside
knowledge artifacts. They are not exclusively                streams of text (for example, The Bible). Anyone who
computerized processes, as is often assumed in               has built filters to convert documents knows that
discussions   of    knowledge     management.     A          automated agents are not skilled at supplying context.
conventional camera that encodes a representation of
the visual world through chemical changes to the             Agents also differ in the how well they use tacit
                                                             knowledge. Individual and organizational agents can


B.D. Newman, K.W. Conrad                                                                                    16-4
handle tacit knowledge, but because automated agents        The framework is easy to use when represented as a
can only deal with codified artifacts, and tacit            table (for example, Table 1, below). In this form it
knowledge by definition defies codification, automated      allows a given tool to be described in terms of its
agents seem destined to be unable to follow suit.3          interactions with the various elements of knowledge
                                                            flows and their associated subtypes.
2.3.4 Behavioral Differences Among Agent Types
                                                            This is not the only way the framework can be
Individual, organizational, and automated agents have
                                                            displayed. The framework is a general-purpose tool
different behavioral models. Unlike computerized
                                                            that can be applied to a variety of problems and
agents, for example, most individuals don't perform a
                                                            solutions and adapted to individual work styles.
given task exactly the same the way every time. If
human-based knowledge transfer processes are
                                                            For example, you could use the table as a simple guide
designed to work like software processes do and the
                                                            or checklist to make sure that you have examined a
designers fail to leave sufficient room for the factor of
                                                            tool or situation from all of the suggested aspects. You
human variability, the system is unlikely to perform as
                                                            might use it to record primary and secondary
intended.
                                                            characteristics when comparing similar tools. Or, you
Closely tied to the factor of human variability,
                                                            could expand the cells to contain short statements that
individual and automated agents also differ in their
                                                            reflect what you know about the interaction of the tool
ability to handle implicit knowledge artifacts. Going
                                                            with the target element. All of these are valid
back to the example of book titles, the ability of
                                                            approaches and could be used separately or in
individuals to infer meaning usually allows them to
                                                            combination. This flexibility is intentional; it can be
accept a wide variety of formats and styles and even
                                                            traced back to the framework’s theoretical
recognize book titles inside of streams of text (for
                                                            foundations.
example, “The Bible”). Ask anyone who has built
filters to convert documents and has had to deal with       The framework’s theoretical roots focus on the role of
issues of ambiguous markup and formatting errors and        knowledge in complex systems and fundamental
they will tell you that automated agents are not as         knowledge interactions. This focus provides a solid
skilled at supplying missing contexts to understand         foundation that can be built upon, applied and adapted
what the individuals writing the document were tying        to different contexts.
to imply.
Agents also differ in the way that they make use of         So, while this framework can be used to do highly
tacit knowledge. Traditionally, the ability to use tacit    formalized analysis, it also works for simpler, back-of-
knowledge is attributed to individual and                   the-envelope analysis, or even to sort out a couple of
organizational agents. Because automated agents can         facts. It works for engineers and psychologists and can
only deal with codified artifacts, and tacit knowledge      be used to discuss and describe information policies in
                                                            neutral language that is neither business-centric nor
by definition defies codification, automated agents
                                                            technology-centric.
seem destined to be left out in the cold4.
                                                            The important thing is to keep it simple. By using the
3 The Characterization Framework and                        framework, you will learn more about your problem
How to Use It                                               and make explicit other things you had known
                                                            implicitly or even tacitly. As new facts become
The characterization framework is the application of        apparent, the tendency might be to start drilling
the concepts described above to activities such as those    deeper and deeper into a facet of the problem. It will
associated with tool selection, development and             not take long to realize that the deeper you go, the
deployment.                                                 more interrelated that particular facet becomes with
                                                            the other areas of the framework. Before you know it,
                                                            the problem will have become very complex.
3 More on the ways in which tacit knowledge can be
addressed by knowledge management efforts can be            To avoid this trap, take a high-level look at the
                                                            problem or situation from all the vantage points
found in The Siamese Twins: Documents and
                                                            offered by the framework. This way you develop a
Knowledge [New97].                                          balanced view of the situation and are in a better
                                                            position to understand the interrelationships that occur
4 More on the ways in which tacit knowledge can be          as you extend your analysis.
addressed by knowledge management efforts can be
found in [New97].                                           It is also important to note that the effective use of the
                                                            framework is not dependent on selecting just the right

B.D. Newman, K.W. Conrad                                                                                    16-5
                     Tool                                                     Activity                                       Activity                                                     Agent                                Artifact                      Focus
                                                                              Phase                                           Level                                                       Type                                  Type




                                  Practice

                                             Method

                                                      Technology

                                                                   Creation

                                                                              Retention

                                                                                          Transfer

                                                                                                     Utilization

                                                                                                                   High-level Process

                                                                                                                                        Mid-level Process

                                                                                                                                                            Decision or Action

                                                                                                                                                                                 Individual

                                                                                                                                                                                              Automated

                                                                                                                                                                                                          Organizational

                                                                                                                                                                                                                           Explicit

                                                                                                                                                                                                                                      Implicit

                                                                                                                                                                                                                                                 Tacit

                                                                                                                                                                                                                                                         Agent

                                                                                                                                                                                                                                                                 Artifact

                                                                                                                                                                                                                                                                            Process
              Name




Table 1. Sample Rendering of the Framework

starting point. Whether you choose to start with an                                                                The framework was designed primarily to support tool
examination of the agent, the artifact, the activity                                                               classification, hence the term classification
phase or the activity level, the interrelated nature of                                                            framework.       It helps individuals identify and
these elements will end up leading you into the rest.                                                              differentiate among the roles different tools can play
                                                                                                                   in a knowledge management system. One of the
When using the framework in a group setting, or
                                                                                                                   easiest ways to evaluate a tool is to describe its
when two people are using it to examine the same
situation, it is important to keep in mind that the                                                                characteristics in terms of its interactions with each of
framework cannot make everyone see a given problem                                                                 the element subtypes of the framework.
in exactly the same way. If different people or groups
use this framework to look at a single event, odds are,                                                            Once tools have been characterized in this fashion,
they will come up with different results. That does not                                                            analysts are in a better position to do the following:
mean the framework is flawed. What it means is that
the different observers have applied their own                                                                     ƒ                    Relate the various ways that methods, practices
experience and personal knowledge5 to the                                                                                               and technologies can impact the flow of
interpretation.                                                                                                                         knowledge within an organization
                                                                                                                   ƒ                    Identify if the primary role of a given tool is to
The approach of using a single record for all of the
                                                                                                                                        manipulate artifacts, influence agent behavior or
elements associated with a specific tool is intended to
focus attention on high-level analyses. This is just one                                                                                establish behavioral patterns
application of the framework. If you need to perform                                                               ƒ                    Distinguish between the types of agents whose
more detailed analyses, other application approaches                                                                                    behaviors will be most influenced by a given tool
are possible. For example, you might want to construct                                                             ƒ                    Distinguish the level of organizational behavior
smaller matrices that contrast individual elements,                                                                                     the tool will most likely affect.
such as activity phase and activity level and repeat the
analysis at each intersection point. This could help                                                               3.1.1 Using the Framework to Identify Knowledge
clarify the location of critical interactions to better                                                            Flow Elements
identify targets of opportunity for improving
knowledge flows and associated agent performance.                                                                  Underlying the application of the framework in tool
                                                                                                                   classification is the ability to use the framework to
3.1 Using the Framework to Classify Knowledge                                                                      identify and classify the individual elements of
Management Tools                                                                                                   knowledge flows and their supporting knowledge
                                                                                                                   management systems (i.e. agents, artifacts and
5 Prior personal knowledge can be explicit, implicit,                                                              behaviors). In effect, the framework provides a way to
                                                                                                                   subdivide knowledge flows into more manageable
or tacit, or a combination of all three. More on the                                                               components.
nature of prior retained knowledge can be found in                                                                 It is one thing to subdivide, but it is another to
[New97]                                                                                                            subdivide and maintain meaning. Mapping knowledge


B.D. Newman, K.W. Conrad                                                                                                                                                                                                                                            16-6
flow elements to agents, artifacts and behaviors raises
the level of abstraction and, in effect, simplifies the   The framework has been used to successfully improve
elements. At the same time, care must be taken not to     the reliability of collaborative decision-making
oversimplify and damage usability. The further            processes and the quality of resulting decisions. It has
subtyping of agents, artifacts and behaviors (for         helped to illuminate the relationships among new
example, by activity phase and level) maintains           information, known facts, prior leanings and value
enough richness and context for the framework to be       systems. This has allowed decision making and
usable. For most purposes, this level of subtyping        governance patterns to be identified and translated
maintains a healthy balance between simplicity and        into both general strategies for improvement and
sophistication.                                           specific designs for decision-making processes and
                                                          formal governing bodies.
3.1.2 Using the Framework to Analyze Knowledge
Flows and Identify Gaps                                   Within a number of projects, the framework has been
Because the framework illuminates the nature of the       used to map end-user behaviors to specific metadata
relationships among knowledge flow elements, it           requirements and document designs. The framework
allows analysts to take the myriad of data points         has proved useful precisely because it focuses attention
associated with complex knowledge flows and put           on the interactions of multiple agents and processes.
them into a structure in which the relationships and      This helps individuals identify and differentiate the
dependencies become far more apparent (or even            metadata and other knowledge artifacts most
explicit). This structuring process, in turn, helps       appropriate and valuable to each of the ever-increasing
illuminate both patterns and the gaps that result from    number of agents and processes that seek to interact
missing or unarticulated elements.                        with such artifacts.

Often, gaps in understanding drive the phenomenon of      3.2.2 Selection of Knowledge Management
overloading, when the distinctions among artifacts,       Products.
agents and behaviors are blurred and the nature of the
                                                          Like the document management market that preceded
relationships becomes confused. With the growth of
                                                          it, the market for knowledge management tools and
advanced data standards, such as dynamic HTML,
                                                          technologies is a confusing one. When used to support
people seem far more likely to confuse artifacts and
                                                          market analysis, the framework helps to articulate the
behavior. When faced with an HTML  tag, for
                                                          organizational context in which the tool will be used
example, it is not uncommon for people to say that the
                                                          and therefore illuminates previously unrecognized
document blinks, when in reality the interactions,
                                                          gaps. These understandings can then be leveraged in
dependencies and transformations are far more
                                                          the form of more complete and formal specifications to
complex. The document (artifact) is a repository for
                                                          aid in the selection of tools that best fit the
instructions (artifact) that conform to an agreed upon
                                                          organization as a whole. Finally, the framework helps
specification or protocol (artifact). It is actually a
                                                          to illustrate that the true value of a tool results
browser (agent) that is responsible for making the text
                                                          ultimately from the decisions that are made about how
blink (behavior).
                                                          to deploy it in the context of specific knowledge flows.
3.2 Application Areas
                                                          The framework also helps to explain the subtle but
                                                          noticeable shift away from traditional file management
3.2.1 Internal Development of Knowledge
                                                          systems to more interactive and highly granular
Management Solutions.
                                                          component management systems that support
The framework can be used in the following ways to        personalization and dynamic content. With increasing
support internal development efforts:                     demand to support a broader range of context-specific
                                                          behaviors, information management systems are being
    y   Mapping specific tools and technologies           asked to provide ever more sophisticated metadata and
        according to their potential roles in             relationship management services. Such emerging
        knowledge flows                                   metadata management systems are well suited to
    y   Identifying functional gaps                       providing just the right content to the right person at
    y   Determining integration points                    the right time and customizing artifacts to better
    y   Validating the scope of development efforts       enable that person’s actions and decisions.
        that seek to extend base technologies with
        application-specific functionality.


B.D. Newman, K.W. Conrad                                                                                16-7
3.2.3 Marketing of Knowledge Management                    Likewise, e-mail does not have much to do with
Products.                                                  knowledge utilization. The real focus of e-mail, as
                                                           with most office automation tools, is knowledge
The framework can benefit companies contemplating
                                                           transfer and, depending on how you use it (for
new offerings, as well as those actively engaged in the
                                                           example, whether you keep all of your old messages),
marketplace. Because knowledge management serves
                                                           possibly retention. A few tools, such as modeling and
as an integrating discipline for many existing
                                                           decision support tools, focus on creation and/or
practices, organizations have had a hard time
                                                           utilization, but most of the software applications
distinguishing just where both existing and new tools
                                                           associated with “management” (for example,
fit into the picture. One of the more common
                                                           information management, document management and
complaints from customers is that vendors are just re-
                                                           image management) tend to focus on retention,
labeling existing products as knowledge management
                                                           transfer and their associated transformations.
tools with little or no change in the underlying
functionality.
                                                           Activity Level — On What Does E-mail Tend to Have
                                                           the Most Impact?
For vendors in the knowledge management market,
the framework offers a well-grounded way to                E-mail has an impact on three activity levels:
differentiate products and services. The examples that
follow show that existing technologies, such as e-mail,        y    On low-level decisions and actions because it
and methods, such as facilitation, have meaningful                  is one of the ways (sometimes a primary way)
roles in supporting knowledge flows and are valid                   that people engage in one-on-one
pieces of a more comprehensive knowledge                            communication with others, decide priorities,
management system. This framework gives the vendor                  allocate tasks and exchange the small bits of
a way to describe how their product or service fits                 information that drive individual actions
within the broader context of the knowledge                    y    On mid-level activities because it is not
management solution space. As well, it can help                     uncommon to see business processes at
identify strategic opportunities for product evolution              various project and program levels designed
and increased customer value.                                       around specific e-mail capabilities and/or
                                                                    specific protocols established for the use of e-
3.3 Examples                                                        mail within the organization
                                                               y    On high-level business processes because of
Below are two examples of how you can apply the                     its well-documented impact on organizational
framework to assess how two tools that may not                      culture, openness, knowledge sharing and
normally be associated with knowledge management                    structure. For most organizations, the impact
could help with knowledge management activities: e-                 of e-mail on strategic processes is fairly low.
mail and a facilitation method called AtStake.                      For businesses with virtual organizations or
                                                                    Internet-based sales and marketing
3.3.1 E-mail                                                        components, however, e-mail is likely to be a
                                                                    critical enabler of core competency.
You are looking to improve communications and are
exploring e-mail systems. The first question is
                                                           Agent Type — What Types of Agents Interact with E-
whether e-mail is a practice, method or technology.
                                                           mail and How?
And there’s no doubt: we are definitely talking about a
technology.                                                E-mail tools are automated agents. The primary
                                                           interfaces tend to be with individuals and not
Activity Phase — Which Activity Areas Does E-mail          organizations, keeping in mind that organizations
Support?                                                   cannot type or read. However, e-mail tools can and
                                                           often do interface with such automated agents as data
E-mail doesn’t generally contribute to knowledge
                                                           mining, security, the firewall and a variety of
creation. It does not matter what kind of editor you are
                                                           attachment-specific tools.
using to draft a message because the primary purpose
of the tool is not to help you synthesize new
knowledge. Still, you might decide to compare tools in
terms of their knowledge capture capabilities.




B.D. Newman, K.W. Conrad                                                                                    16-8
Artifact Type — How Does E-mail Interact with Each          Activity Phase — Which Activity Areas Does AtStake
Type of Artifact?                                           Support?
E-mail systems inherently accept and reject certain         AtStake’s most significant contribution to knowledge
forms of codification and rendering. Some of these          management is knowledge creation. AtStake sessions
codifications represent communication protocols that        typically result in the creation of a new, shared
specify the way that e-mail messages are to be encoded      understanding among the participants. This shared
and packaged. An e-mail tool, for example, is not           understanding, in turn, functions as a context for
expected to render music. Likewise, e-mail cannot           aligning individual behaviors. Knowledge capture is
process machine code. In general, e-mail tools only         usually done with flip charts, personal notes and
actively interact with textual material and the most        memories.
complex behaviors are usually associated with a
limited set of textual representations.                     In terms of retention, there does not have to be a
                                                            strong emphasis on generation and retention of
Focus — Is E-mail Optimized for Interactions with           explicit artifacts. In many cases, some form of follow-
Agents, Artifacts or Processes?                             up documentation is produced. However, often the
                                                            only form of retention is the tacit knowledge of the
Although there is typically quite a bit of interaction
                                                            participants. The participating organizational agents
with individual and automated agents, e-mail systems
                                                            often retain as tacit artifacts the shared values that are
do not direct or influence agent behavior. Instead,
                                                            synthesized.
most of their functions are associated with the
manipulation of e-mail artifacts.
                                                            A typical AtStake session involves considerable
                                                            knowledge transfer among the participants. The
By now your analysis has gone full circle. It started
                                                            facilitation model is designed to amplify and focus
with the type of tool and ended by looking at the
                                                            such transfer activities through a series of small and
impact of the tool on artifacts. You could, of course,
                                                            large group exercises. Along the same lines, the most
start anywhere. By the time you have completed a row
                                                            apparent form of knowledge utilization occurs in real
in the table, the tool has been examined from the
                                                            time within the facilitation process. The new shared
standpoint of process, agents and artifacts. Table 2
                                                            understanding also drives knowledge utilization as
shows this analysis in a fully populated rendering of
                                                            individual behaviors align while consensus is being
the framework.
                                                            reached.
3.3.2 AtStake
                                                            Activity Level — On What Does AtStake Tend to Have
The framework can also be used to characterize              the Most Impact?
methods. In this example, a stakeholder-focused
                                                            AtStake is often used to provide direction to high-level
strategic planning process called AtStake is evaluated
                                                            business processes and contributes to the development
using the characterization framework.
                                                            of consensus among multiple organizations (and even
                                                            multiple governments). Many organizations in the
As with e-mail, there are many methods (including
                                                            governmental, quasi-governmental and private sectors
AtStake) that are not normally considered to be
                                                            have used it to define high-level processes and
knowledge management tools. However, the activities
                                                            organizational structures.
that comprise an AtStake session, the facilitation
approaches that it is based on, and the artifacts that
                                                            It has also proved to be quite useful for integrating
are produced can, be characterized from a KM
                                                            stakeholders’ knowledge requirements into the design
perspective.
                                                            of mid-level business processes, activities and projects.
                                                            In this context, AtStake can be used very effectively to
AtStake is considered a method, because it is based on
                                                            define policy parameters, performance objectives and
a series of repeatable steps that produce predictable
                                                            specific action plans.
results. Although it is a fairly general tool that can be
used in a variety of ways (including conflict resolution
                                                            The AtStake process, especially its facilitation model,
and the structuring of negotiations) it is not
                                                            is weakest at the level of individual decision and
sophisticated enough or used by enough people to be
                                                            actions. The underlying concepts can be and are used
considered a practice. Also, it does not rely on enough
                                                            to enable decisions and actions, but the process as a
automation to be considered a technology.
                                                            whole is not designed for this.


B.D. Newman, K.W. Conrad                                                                                    16-9
Agent Type — What Types of Agents Interact with                                                                         Artifact Type — How Does AtStake Interact with Each
AtStake and How?                                                                                                        Type of Artifact?
Individual agents are the participants that create,                                                                     The most important artifacts associated with the
retain, transfer and act upon the knowledge flows                                                                       process are not explicit. Participants rarely bring
associated with an AtStake session. No automated                                                                        explicit artifacts into the sessions. Flip charts and final
agents of any consequence are involved with the                                                                         reports are explicit, but they are of secondary
process; standard office automation software can be                                                                     importance to the process.
used in preparation and documentation, but it is not
required.                                                                                                               While the conversations are explicit, much of their
                                                                                                                        value is derived from the context that is established.
Organizational agents are certainly involved because                                                                    Stated another way, the facilitation process frames
the primary function of AtStake is to help groups to                                                                    explicit speech in a way that amplifies its value by
think collaboratively and produce a tangible product,                                                                   using it as a vehicle for transferring implicit and tacit
if needed. Also, the impact of an AtStake session is                                                                    knowledge.
usually felt most directly at the organizational level.
One of the primary outcomes is a creation of a shared                                                                   Implicit knowledge is also captured by the facilitator
reality that mobilizes and provides focus to an                                                                         and can be used to interpret the group’s flip charts and
organization’s diverse (and sometimes autonomous)                                                                       prepare the final report. The explicit artifacts are used
components.                                                                                                             to trigger implicit knowledge about their context and
                                                                                                                        both are re-synthesized in the final report.
The role of the organizational agent is so important to
an AtStake session that special consideration should                                                                    Manipulation of tacit artifacts is the primary focus of
be given to including individuals whose concerns fall                                                                   an AtStake session. The participants bring tacit
clearly outside the scope of the targeted organizational                                                                knowledge to the table. It is then made explicit
agent(s). These external stakeholders (e.g. customers,                                                                  through conversations that are prioritized and re-
clients, information and technology suppliers,                                                                          codified into a written record. Once it has been
regulators, auditors, approval bodies and financiers)                                                                   transferred through a variety of written and spoken
must be active participants to ensure that they come to                                                                 forms, it is internalized as new set of tacit artifacts
consensus at a point that not only suits them, but is                                                                   whose content is the new shared value set.
also consistent with the broader community of
interests that will ultimately determine the success or                                                                 Focus — Is AtStake Optimized for Interactions with
failure of the enterprise.                                                                                              Agents, Artifacts or Processes?
                                                                                                                        AtStake sessions focus on agents, specifically
                                                                                                                        influencing the behaviors of individual and
                                                                                                                        organizational agents. Secondarily, AtStake produces
                                                                                                                        a set of tacit artifacts (the shared value set).


                   Tool                                                     Activity                                       Activity                                                     Agent                                Artifact                      Focus
                                                                            Phase                                           Level                                                       Type                                  Type
                                Practice

                                           Method

                                                    Technology

                                                                 Creation

                                                                            Retention

                                                                                        Transfer

                                                                                                   Utilization

                                                                                                                 High-level Process

                                                                                                                                      Mid-level Process

                                                                                                                                                          Decision or Action

                                                                                                                                                                               Individual

                                                                                                                                                                                            Automated

                                                                                                                                                                                                        Organizational

                                                                                                                                                                                                                         Explicit

                                                                                                                                                                                                                                    Implicit

                                                                                                                                                                                                                                               Tacit

                                                                                                                                                                                                                                                       Agent

                                                                                                                                                                                                                                                               Artifact

                                                                                                                                                                                                                                                                          Process




            Name




 E-mail                                                X                       X           X                           X                    X                   X                              X                            X                                     X

 AtStake                                     X                      X                                                  X                    X                                     X                          X                                  X       X

Table 2: A Sample Populated Framework


B.D. Newman, K.W. Conrad                                                                                                                                                                                                                                           16-10
4.0 Conclusion                                              and cultural problems that are common to such
                                                            initiatives.
Selecting knowledge management technologies is
often a daunting and risky task. Without an
independent frame of reference, attempts to compare         References
knowledge management technologies can be very
confusing and fail to drive needed decisions. By            [Con95] Conrad, K. W. (1995) SGML, HyTime, and
providing a means to differentiate technologies                     Organic Information Management Models,
according to their impacts on agents, artifacts and                 Second International Conference on the
behaviors, the characterization framework described                 Application of HyTime, August 1995
in this paper provides just the kind of neutral reference           (http://www.SagebrushGroup.com/organic.htm).
point organizations often need.
                                                            [Kro95] Krogh, G.V. and J.Roos (1995),
The framework also adds value to supporting                         Organizational Epistomology. New York, St.
analytical, design, development and deployment                      Martin's Press.
activities by guiding the analysis of knowledge flows
and construction of a usefully comprehensive picture.       [Kuh96] Kuhn, T. S. (1996). The Structure of
The framework provides a mechanism for developing                   Scientific Revolutions. Chicago, The
a balanced, high-level view that can be used to set the             University of Chicago Press.
stage for deeper analysis, identifying the compelling
and critical issues that warrant more careful               [New97] Newman, B. D. (1997). The Siamese Twins:
examination. Once the picture is complete, the                     Documents and Knowledge. West Richland,
framework can be used to identify the specific needs               WA, The Knowledge Management Forum.
that can be met with off-the-shelf technology,
localized customizations or change-management               [Pol66] Polanyi, M. (1996), The Tacit Dimension,
programs.                                                           Gloucester, MA., Doubleday (Reprint 1983).

By using the same framework to relate technologies,         Suggested Reading
methods and practices back to targeted knowledge
                                                            Boisot, M. H. (1998). Knowledge Assets: Securing
flows and their associated behavioral goals, it becomes
                                                            Competitive Advantage in the Information Economy.
easier to balance technical and non-technical
                                                            New York, Oxford University Press.
approaches. This allows project teams to take a more
rational, whole systems approach to development and
                                                            Fahey, L. and L. Prusak (1998). The Eleven Deadliest
deployment, improving their ability to develop tools
                                                            Sins of Knowledge Management, California
and approaches that target and resolve root problems
                                                            Management Review 40(3): 265-276.
and not just symptoms, improve organizational
performance and lower overall life cycle risks.
                                                            Jensen, M. C. (1998). Foundations of Organizational
                                                            Strategy. Cambridge, Massachusetts, Harvard
Acknowledgements                                            University Press.
Brian (Bo) Newman has more than 20 years’                   Krogh, G. V. (1998). Care in Knowledge Creation,
experience offering services in the areas of knowledge      California Management Review 40(3): 133-153.
management and project management. As the founder,
host and moderator of the internationally recognized        Lamberts, K. and D. Shanks (1997). Knowledge,
Knowledge Management Forum, Mr. Newman has                  Concepts, and Categories. Cambridge, Massachusetts,
long worked to establish improved models for                The MIT Press.
understanding the ways knowledge is developed,
stored, transferred and used within organizations.          Leonard, D. and S. Sensiper (1998). The Role of Tacit
                                                            Knowledge in Group Innovation, California
Kurt Conrad is one of the original members of the           Management Review 40(3): 112-132.
Knowledge Management Forum. As a project architect
of enterprise-wide document production systems, he          Moss, E. (1995). The Grammar of Consciousness: An
blends knowledge management methodologies with              Exploration of Tacit Knowing. New York, St. Martin's
SGML and XML technologies to integrate the needs            Press.
of multiple stakeholders, resolving the organizational

B.D. Newman, K.W. Conrad                                                                                16-11