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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Adoption in Albania: An Empirical Study</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Klesti Hoxha</string-name>
          <email>klesti.hoxha@fshn.edu.al</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Dorina Aliko</string-name>
          <email>dorina.aliko@gmail.com</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Department of Informatics, Faculty of Natural Sciences, University of Tirana</institution>
          ,
          <country country="AL">Albania</country>
        </aff>
      </contrib-group>
      <abstract>
        <p>Cloud technologies have covered the information technology landscape in the recent 15 years. They have been huge enablers of various IT startups and also empower large organizations through increased performance, scalability, and unprecedented resources optimization. Despite the potential for cloud technology to quickly bridge gaps in know-how, infrastructure, and budget that are common in developing countries, the pace of cloud adoption has varied across diferent regions and countries.. In this paper we report on an empirical study that aimed highlighting the influencing factors of cloud adoption in Albania. Various cloud adoption influencing factors that are reported in the literature have been investigated through a questionnaire iflled by 71 members of the Albanian information technology community. Most of them work as software developers and the their respective organizations have an international market scope (ofshore services). Through inferential statistics, results show that the most influencing factor of cloud adoption in Albania's case is availability. Other confirmed influencing factors are cost, performance, and security.</p>
      </abstract>
      <kwd-group>
        <kwd>cloud computing</kwd>
        <kwd>technology adoption</kwd>
        <kwd>empirical study</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>
        1. Introduction
are nowadays a long standing reality of most modern
information technology systems. They consists of huge
computing resources made largely available through
networked devices [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ]. Quick provisioning, on demand
usage, highly customizable setups, and diverse pricing
models are some of their defining behaviors.
      </p>
    </sec>
    <sec id="sec-2">
      <title>Developing countries often lack of financial and human</title>
      <p>
        ing private or public sector information systems. Cloud
computing technologies benefits seem like a perfect fit
for them [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ], however this doesn’t always results the case
[
        <xref ref-type="bibr" rid="ref2 ref5">2, 5</xref>
        ].
      </p>
    </sec>
    <sec id="sec-3">
      <title>Albania, a country still under development, hasn’t al</title>
      <p>
        ready adopted in full the various cloud technologies [
        <xref ref-type="bibr" rid="ref6 ref7">6, 7</xref>
        ].
Similarly to the situation in other countries, there are
several factors that influence the adoption or not [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ].
      </p>
      <p>In this paper we aim on identifying the specific factors
(mostly from a technological point of view) that have
influenced the current adoption level in Albania by
surveying several members of the information technology
ecosystem of the country. Since recent developments
in the IT market have consisted on a noticeable shift
towards ofshore services ofering, many IT professionals
have invested themselves in increasing their know-how
on cloud related technologies.</p>
    </sec>
    <sec id="sec-4">
      <title>This shift was needed in order to cope with the actual</title>
      <p>0000-0001-7483-6802 (K. Hoxha)
nEvelop-O
(D. Aliko)
Proceedings of RTA-CSIT 2023, April 26–27, 2023 Tirana, Albania</p>
      <sec id="sec-4-1">
        <title>2. Related</title>
      </sec>
      <sec id="sec-4-2">
        <title>Works</title>
        <p>
          Several cloud computing technologies adoption
including focused studies related to developing countries have
been reported in the literature [
          <xref ref-type="bibr" rid="ref10 ref11 ref2 ref6 ref7 ref8 ref9">9, 10, 2, 8, 11, 6, 7</xref>
          ]. They
investigate various influencing factors using quantitative
and qualitative (interviews) surveys. The most common
means of investigation makes use of a questionnaire of
information technology actors in the countries in
question.
        </p>
        <p>
          The Technology-Organization-Environment (TOE) is
a common framework of conducting empirical research
on cloud adoption [
          <xref ref-type="bibr" rid="ref12">12</xref>
          ]. It consists of investigations of
technological, organization, and environment related
inlfuencers. Table
        </p>
      </sec>
    </sec>
    <sec id="sec-5">
      <title>1 shows the factors that were used in</title>
      <p>some of the consulted related works.</p>
    </sec>
    <sec id="sec-6">
      <title>Security and privacy have been shown to prevent cloud</title>
      <p>resources that would enable large data centers empower- in Albania in relate to this. Section 3 details the used
© 2023 Copyright for this paper by its authors. Use permitted under Creative Commons License adoption based on many studies, while quality of service,
Attribution 4.0 International (CC BY 4.0).
availability, and flexibility are some of the positive influ- tem providers in Albania. It is a qualitative study
showencing factors. casing case studies from major players ofering these</p>
      <p>In the remaining of this section are mentioned some services in Albania. Results show that cloud
technoloprevious works that investigated cloud adoption in Al- gies are fully adopted from all of them.
bania. All of them present case studies of cloud tech- In another study, Kruja et al. [14] investigate about the
nologies usage and report on surveyed data (through adoption of SaaS systems from small and medium sized
questionnaires). It was noted that the inferential statis- hotels in Tirana, the capital of Albania. Their results
tics methods were not fully reported for most of them. show that most of the surveyed hotels use traditional
sys</p>
      <p>
        Alite and Shurti [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ] have conducted a study about the tems (non cloud based) so far. When an alternative cloud
cloud technologies adoption in Albania. They have sur- based solution was proposed to them, most replied
posiveyed the insights reported by the Albanian government tively, however the authors point out diferences based on
and the main telecommunications companies. Further- the position of the hotel representative (manager, owner,
more they have conducted a survey of 250 IT profession- etc.) and the star rating of the hotel. The study does not
als working in Albania regarding the factors that have report on perceptions / factors reported in other works
influenced adopting or not adopting the technologies in (i.e. cost, privacy, security, reliability).
question. Their results point out that the adoption is
at a low level mostly because of privacy and security
concerns. 3. Research Model
      </p>
      <p>
        Kycyku and Ali [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ] have reported about another study
related to the cloud computing adoption in Albania. They In this section will be detailed the research model
(Fighave surveyed 51 enterprises located in Albania from dif- ure 1) that was used by us in order to investigate the
ferent business sectors and of various sizes. Their results influencing factors in the cloud technologies adoption in
show that most of the surveyed enterprises have adopted Albania. We mostly based this on previous works related
cloud computing till some degree, but many of them do to cloud adoption reported in the reviewed literature.
not report on noticeably perceived benefits. Security and Considering that cost may play a significant role in
deprivacy concerns have also been highlighted, while it is veloping countries with smaller market contexts, it was
pointed out that a hindering factor is the current state of additionally included as a potential influencing factor.
internet services nationwide.
      </p>
      <p>
        Shkurti [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ] has reported on the adoption of cloud
technologies from accounting and financial information
sys
      </p>
      <p>Security
Performance</p>
      <p>Perception /
Knowledge</p>
      <p>H6</p>
      <p>H7
H5</p>
      <p>Privacy</p>
      <p>H8
Cloud
Technologies
Adoption
Availability</p>
      <p>Cost
H2</p>
      <p>H3
H1</p>
      <p>Quality of</p>
      <p>Service
H4</p>
      <p>Flexibility</p>
    </sec>
    <sec id="sec-7">
      <title>Availability is a key benefit when adopting cloud tech</title>
      <p>nologies. Redundant infrastructures spread over diferent
geographic zones are easier to achieve and maintain [16].
Furthermore, Content Delivery Networks (CDN) afect
the speed of access of web based services through
connecting end users with infrastructure clusters nearer to
them. This is especially true in Albania’s case. IT
systems in Albania often do not cope well during increased
system loads. Electrical power instability also afects the
cost related to maintaining a reliable IT infrastructure in
certain areas.</p>
      <sec id="sec-7-1">
        <title>H 4 The availability benefits positively influence cloud adoption.</title>
        <p>
          Cloud technologies are ofered in varied service models
[
          <xref ref-type="bibr" rid="ref3">3, 17, 16</xref>
          ]. Examples include Infrastructure as a Service
(Iaas) where computing resources are configurable from
the end users at an operating system and application
level [
          <xref ref-type="bibr" rid="ref3">3</xref>
          ]. Network as a service (Naas) enables bandwidth
demanding applications (i.e. video conferences) to make
use of high quality network infrastructures in the cloud.
Data manipulation and storage (STaaS, DBaaS) may also
be ofered as managed cloud services [ 16].
        </p>
        <p>
          At an application level, Platform as a service (Paas)
and Software as a service (SaaS) are two example service
models [
          <xref ref-type="bibr" rid="ref3">17, 3</xref>
          ]. Consumers may develop / run their own
applications or just make use of a cloud based web
application. Other examples include Email as a service (EaaS),
Testing as a service (Taas), API as a service (APIaas).
        </p>
        <p>
          The high diversity of service models requires a good
knowledge and perception of them in order to make the
right adoptions. Since the data storage is ofloaded to the
cloud providers in most cases, privacy remains a high
concern too [
          <xref ref-type="bibr" rid="ref6">6</xref>
          ].
        </p>
        <p>H 5 Good knowledge and perception of Cloud Services
models positively influences cloud adoption.</p>
        <p>
          Cloud computing architectures are often layered
similarly to the OSI model. The most common layers are
the infrastructure, platform, and application [18]. One of
the main benefits is that it ofers quickly scalable high
performing computing power. It is possible to execute
a particular computation within a predetermined time
frame on a cloud-based computing cluster that is
exclusively reserved for the duration of the computation.
3.1. Adopting Factors &amp; Hypotheses
Cloud technologies ofer a high level of flexibility . Al
Khater et al. [
          <xref ref-type="bibr" rid="ref2">2</xref>
          ] highlight that the cloud may
automatically provision computation services independent of
human interaction. They also point out that even though
usually computing resources are shared in a cloud setting,
the availability of monitoring and controlling tools aids
on maintaining a high degree of flexibility.
        </p>
      </sec>
      <sec id="sec-7-2">
        <title>H 1 Cloud technologies flexibility positively influences their adoption.</title>
        <p>Li et al. [15] point out that cloud adopters ofload their
computation / information processing needs to public
cloud services providers. The main gain of this is a
considerable diference related to infrastructure costs and
reliability. On demand pricing schemes empower the
scalability of various systems. Infrastructure power may
be scaled up on a demand basis. Furthermore, there is no
need for dedicated personnel on maintaining /
monitoring the related hardware.</p>
        <p>
          However, smaller markets (like Albania) sometimes do
not involve very large infrastructure costs and often are
hesitant in regards to adopting the cloud, believing that
cost benefits might not be noticeable [
          <xref ref-type="bibr" rid="ref11">11</xref>
          ].
        </p>
        <p>H 2 Cost positively influences cloud technologies adoption.</p>
        <p>H 3 Quality of Service positively influences cloud
adoption.</p>
        <p>
          Cloud technologies need to be elastic. The time needed
to perform an infrastructure change shouldn’t afect the
running information system quality of service. As pointed
out in [
          <xref ref-type="bibr" rid="ref2">2</xref>
          ], end users need not to be aware of the exact H 6 Cloud systems performance positively influences
location of their data. A high level of abstraction should cloud adoption.
be ofered in order to achieve this. If these criteria are
not met, customers may be burdened with needless com- Security and privacy are one of the main concerns
plexities that would render the adoption of cloud infras- related to wide spread cloud technologies adoption. This
tructure unjustifiable. has also been confirmed problematic in related works
that investigated this concern in the Albanian settings
[
          <xref ref-type="bibr" rid="ref11 ref6">6, 11</xref>
          ].
        </p>
      </sec>
    </sec>
    <sec id="sec-8">
      <title>Ali et al. [19] point out that organizations that are</title>
      <p>used to legacy processes having full control of the data
virtually and physically, see a real challenge on handing
over their data to third party cloud providers. Proper
measures related to these serious concerns would aid on
increasing the cloud adopting.</p>
      <p>
        Hybrid cloud models [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ] may also aid on smoothing
these concerns. Organizations may still have full control
of part of the data in this case, but at the same time benefit
from the performance, reliability, and availability gains
of cloud based technologies.
      </p>
      <p>
        H 7 A high level of security measures positively influences
cloud adoption.
still considerable (69.2%). Need to be noted though that
market scope data is not available for all questionnaire
responses.
4.2. Validity and Reliability Check
H 8 A high level of privacy positively influences cloud Before proceeding with the hypothesis testing through
adoption. statistical analysis a variables validity (accuracy of
measure instruments) and reliability (consistency) check was
performed.
4. Methodology In the same line with the works of Sallehudin et al. [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ]
and Al khater et al. [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ] we used the ”Crombach’s alpha”
In the same line with other related works [
        <xref ref-type="bibr" rid="ref10 ref2 ref6 ref7 ref8">7, 6, 14, 8, 10, 2</xref>
        ], (CA), ”composite reliability” (CR), and ”Average Variance
in order to validate the above mentioned hypotheses a Expected” (AVE) for conducting the actual checks (Table
survey was conducted. 4).
      </p>
      <p>An online questionnaire was spread online through a A value greater than 0.7 is considered highly reliable
combination of social network platforms and contacts in for both CA and CR, while a value between 0.6 and 0.7
various Albania based IT companies. The non profiling for the same is considered acceptable. In order for the
questions of the questionnaire used a 4-point likert scale: variables to be valid, they need to have an AVE value of
1 -&gt; ”Strongly Disagree, 4 -&gt; ”Strongly Agree”. at least 0.5. Considering this we ignored the ”Quality of</p>
      <p>
        The actual questions that aimed on measuring the Service” variable due to low CR and AVE values.
influencing factors were mostly based on [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ].
4.3. Results
4.1. Survey Participants
In order to check the relationship between the influencing
71 members of the information technology community factors in the above mentioned hypotheses a Spearman’s
in Albania filled the questionnaire. Table 3 details the rank correlation including a two-tailed significance test
participant profiles. has been performed. This is an usual test that is used
      </p>
      <p>Most of the participants have been in the industry long for analyzing likert scale questionnaires. The acceptable
enough to have the experience needed on judging the significance level is less than 0.05.
cloud technologies benefits and related problems. Most Results are shown in Table 5. The strength of the
relaof the respondents are software developers (74.6%), while tionship has been labeled using the scale mentioned in
a couple of them act as managers / team leaders in their [13]. The hypothesis H3 couldn’t be tested due to the
inrespective organizations. validity of the ”Quality of Service” variable as mentioned</p>
      <p>
        About 70% of the respondents’ organizations are in above.
the Banking, Finance, Telco, and marketing industries. Based on the achieved results there is a strong
relationRegarding the cloud technologies adoption from their ship between ”Availability” and ”Cloud Adoption”. This
working organizations, 76.1% of them replied that they support the hypothesis H4. A medium relationship has
have already been adopted to some degree. 37 of the been evidenced between the ”Cost”, ”Performance”, and
participants responded about the market scope of their ”Security” factors and ”Cloud Adoption” (hypotheses H2,
organizations. 64% of them (24) work in organizations H6, H7). The correlation coeficient of H7 has a negative
that ofer ofshore services (international). Due to this, value, security concerns play a hindering role in cloud
we checked the adoption level in regards to the respec- adoption in Albania. This is in the same line with other
tive market scope (Table 2). As expected, the level of works that have investigated this [
        <xref ref-type="bibr" rid="ref6 ref7">6, 7</xref>
        ].
adoption for companies that have an international scope Results show that ”Perception / Knowledge” has a weak
is larger than the ones that target the local market. How- relationship with Cloud Adoption (hypothesis H5), while
ever the adoption level for companies that act locally is
4.4. Remarks / Discussion
Need to be noted that the majority of the questionnaire
respondents of our study are software developers. They
are not always part of decision making related to data
governance or cost related issues. Furthermore most of
them work in organizations that have an international
scope (ofshore services), therefore many decisions are
not made locally.
      </p>
      <p>This might explain the fact that privacy was not shown
to have an influence in the adoption based on the
collected answers. Same for ”Perception / Knowledge” or
”Flexibility”. In ofshoring settings, when only the
software development has been outsourced, infrastructure
related decisions might have been made beforehand.</p>
      <p>Also most of the participants work in the banking,
telco, and marketing industries. Further studies need to
investigate the level of adoption in startups other small
and medium enterprises. Interesting insights may be also
gathered when surveying not technical business actors
similarly to the work reported from [14].</p>
      <sec id="sec-8-1">
        <title>5. Conclusion</title>
        <p>Cloud technologies are known of various benefits that
have made possible many modern information systems.
Even though this has been proven from many years of
success stories and huge investments from cloud providers,
they are is still hesitation on adopting them, particularly
in developing countries.</p>
      </sec>
    </sec>
    <sec id="sec-9">
      <title>In this work we reported on an empirical attempt on</title>
      <p>investigating influencing factors of cloud adoption in
Albania. In the same line with many previous studies, a
questionnaire was conducted with 71 participants from
the Albanian information technology community.</p>
      <p>Results showed a strong positive correlation between
”Availability” and ”Adoption”, while a medium positive
correlation with the latest was noticed for ”Cost” and
”Performance”. Similarly to other studies it was shown
that ”Security” has a negative correlation (hinders) with
”Adoption”. We used Spearman’s rank correlation with a
significance level of 0.5. As it is usual with other
inferential statistics checks, correlation doesn’t definitively
mean that there’s a causative relation between the factors
in question, however tend to show that a relation within
them exists.</p>
      <p>
        Our findings also were in the same line with
previous cloud adoption investigations targeting the Albanian
market [
        <xref ref-type="bibr" rid="ref11 ref6 ref7">6, 11, 14, 7</xref>
        ].
      </p>
      <p>As a limitation, the survey participants were mostly
software developers and many of them work in
companies that have an international market scope (the systems
under development are not located in Albania). Further
studies are needed to improve insights on organizational
and environmental influencing factors (local scope).</p>
      <p>In conclusion, the empirical findings of our study can
serve as valuable starting points for researchers and
practitioners investigating cloud adoption. By highlighting
both the positive and negative factors that influence
adoption, our findings can help guide future investigations
and inform decision-making in this area.</p>
    </sec>
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