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<article xmlns:xlink="http://www.w3.org/1999/xlink">
  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Examining the Fidelity and Dose of a Mobile Health App for Micro-entrepreneurs' Recovery from Work-related Stress</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Markku Kekkonen</string-name>
          <email>markku.kekkonen@oulu.fi</email>
          <xref ref-type="aff" rid="aff2">2</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Harri Oinas-Kukkonen</string-name>
          <email>harri.oinas-kukkonen@oulu.fi</email>
          <xref ref-type="aff" rid="aff2">2</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Sanni Tiitinen</string-name>
          <email>sanni.tiitinen@jamk.fi</email>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Aija Logren</string-name>
          <email>aija.logren@tuni.fi</email>
          <xref ref-type="aff" rid="aff3">3</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Sakari Ilomäki</string-name>
          <email>sakari.ilomaki@tuni.fi</email>
          <xref ref-type="aff" rid="aff3">3</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Eveliina Korkiakangas</string-name>
          <email>eveliina.korkiakangas@ttl.fi</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Piiastiina Tikka</string-name>
          <email>piiastiina.tikka@oulu.fi</email>
          <xref ref-type="aff" rid="aff2">2</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Jaana Laitinen</string-name>
          <email>jaana.laitinen@ttl.fi</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Johanna Ruusuvuori</string-name>
          <email>johanna.ruusuvuori@tuni.fi</email>
          <xref ref-type="aff" rid="aff3">3</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Finnish Institute of Occupational Health</institution>
          ,
          <addr-line>Hoitajanrinne 1, Oulu</addr-line>
          ,
          <country country="FI">Finland</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Jamk University of Applied Sciences</institution>
          ,
          <addr-line>Rajakatu 35, Jyväskylä</addr-line>
          ,
          <country country="FI">Finland</country>
        </aff>
        <aff id="aff2">
          <label>2</label>
          <institution>University of Oulu</institution>
          ,
          <addr-line>Pentti Kaiteran katu 1, Oulu</addr-line>
          ,
          <country country="FI">Finland</country>
        </aff>
        <aff id="aff3">
          <label>3</label>
          <institution>University of Tampere</institution>
          ,
          <addr-line>Kalevantie 4, Tampere</addr-line>
          ,
          <country country="FI">Finland</country>
        </aff>
      </contrib-group>
      <abstract>
        <p>Mobile apps as health interventions have proven effective in various settings such as the management of weight, sleep deprivation and depression. Yet, thorough descriptions and analyses of the development and implementation processes of such apps are still quite rare. Moreover, app process evaluations covering more than one health behaviour are even more scarce. This study describes a process evaluation for the implementation of a digital intervention developed for supporting micro-entrepreneurs' well-being through recovering from work and job strain in a study trial setting. The health intervention was implemented as a mobile app, which coached the users in seven selected health related domains: 1) Exercising (physical activity), 2) Stress management, 3) Time management (efficient working hours), 4) Recovery from work, 5) Sleep, 6) Healthy nutrition (dietary behaviour) and 7) Sedentary behaviour (excessive sitting). A total of 1225 eligible micro-entrepreneurs were included in the intervention study out of which 613 participants were randomized to the intervention group and 612 to the control group. A process evaluation regarding the intervention group was carried out after the trial. This paper focuses on discussing the technological intervention's fidelity and dose, the latter including both doses delivered and received. The dose delivered was extensive, whereas the dose received was less extensive. Fidelity was met with various levels, from none to some depending on user activity, as those users who used the app gained support for reaching their goals.</p>
      </abstract>
      <kwd-group>
        <kwd>1 Persuasive systems design</kwd>
        <kwd>Process evaluation</kwd>
        <kwd>Microentrepreneurs</kwd>
        <kwd>Recovery from work</kwd>
        <kwd>Mobile app</kwd>
        <kwd>Smartphone</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1. Introduction</title>
      <p>
        We feel it is of utmost importance to support
microentrepreneurs’ work ability and recovery
from work through means that are tailored for the
needs of this group. Microentrepreneurs
experience high stress due to their specific work
conditions, high financial responsibilities,
economic problems, high demands and workload
[
        <xref ref-type="bibr" rid="ref1 ref2 ref3 ref4 ref5">1-5</xref>
        ]. Furthermore, their long working hours,
challenges they face with managing time, and
difficulties balancing work and free time are
work-related factors that affect work ability in
small businesses [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ]. In Sweden, for instance,
only 3% of entrepreneurs without employees and
19% of entrepreneurs with employees, report
using occupational health services [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ]. Companies
employing fewer than 90 employees are
significantly less likely to purchase occupational
health services than larger ones [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ]. Thus, it is
important to develop simple and low-cost
approaches and solutions for small business
health and safety activities [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ]. As far as we know,
there were no earlier scientific evidence on work
ability or work recovery of micro-entrepreneurs
before the trial, for members of our research
consortium conducted a scoping review on the
topic [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ].
      </p>
      <p>
        Researchers have reported promising results
from information technology -based health
interventions in areas such as management of
stress, sleep, physical activity and dietary habits
[
        <xref ref-type="bibr" rid="ref11 ref12 ref13">11-13</xref>
        ]. Interventions delivered via information
technology could offer a low-threshold,
easy-touse resource for micro-entrepreneurs. Thus,
information technology could provide a feasible
way to reach this target group. Utilizing
information systems e.g., mobile apps to deliver
health counselling is cost-effective [
        <xref ref-type="bibr" rid="ref14">14</xref>
        ].
      </p>
      <p>
        There exists a myriad of mobile health
(mHealth) apps and an impressive number of
studies on the effectiveness and outcomes of these
mHealth apps [
        <xref ref-type="bibr" rid="ref15 ref16 ref17 ref18">15-18</xref>
        ]. However, much less
knowledge exists on the actual use and utilization
of such apps and their components and software
functionalities [
        <xref ref-type="bibr" rid="ref19 ref20 ref21">19-21</xref>
        ].
      </p>
      <p>
        In the Promo@Work Entrepreneurs project,
mobile app known as Recover! was developed.
This was used in Randomized Controlled Trial
(RCT) intervention to help microentrepreneurs to
recover from work. See the protocol for details
[
        <xref ref-type="bibr" rid="ref22">22</xref>
        ].
      </p>
      <p>
        We conducted a process evaluation [
        <xref ref-type="bibr" rid="ref23 ref24">23-24</xref>
        ] in
which we systematically analysed the offering
and actual use of various aspects of the
intervention. Especially the specific software
features of the mobile app were analysed as
regards participant use.
      </p>
      <p>This process evaluation study uses the
concepts of dose delivered, dose received and
fidelity: the dose delivered refers to expected use,
the dose received to actual use and the fidelity to
the extent the latter follows the designed
principles of the mobile intervention. These three
concepts highlight how the dose received can vary
from the dose delivered, and how this process is
mediated by fidelity.</p>
      <p>In this study, we address the following
research questions:</p>
      <p>Dose:</p>
      <p>RQ1a: What type of counselling content
was delivered to the users through the
intervention and how was it carried out in
the software system? [Dose delivered]</p>
      <p>RQ1b: How much of the intervention
the participants received, that is, which
mobile app features they used and to what
extent? [Dose received]
Fidelity</p>
      <p>RQ2: Did the participants use the
features of the mobile app in the way it was
planned and expected?</p>
      <p>The results show typical trajectories of the
intervention and frequent deviations from ideal
trajectory. They contribute to explaining the use
of the mobile app as a mediating factor for the
outcome. Findings will help to identify risk
factors in mobile delivered interventions. This
study will also contribute to the body of
knowledge on software features that appeal to
users and on transforming theoretical behavioural
knowledge into software design and architecture.</p>
      <p>By addressing these research questions, the
feasibility of the intervention is investigated, the
adherence to the intervention protocol is
evaluated, and barriers and facilitators for future
implementation are explored.</p>
    </sec>
    <sec id="sec-2">
      <title>2. Background</title>
      <p>
        Self-Determination Theory (SDT) [
        <xref ref-type="bibr" rid="ref25">25</xref>
        ] was
used as the main theoretical guiding principle in
developing the intervention. Transtheoretical
model of change (TTM) [
        <xref ref-type="bibr" rid="ref26">26</xref>
        ] was applied for
defining the users’ readiness for change.
Persuasive Systems Design (PSD) [
        <xref ref-type="bibr" rid="ref27">27</xref>
        ] model,
informed by SDT, enabled the selection of
software features to be implemented. Out of
various behaviour change techniques (BCTs)
[
        <xref ref-type="bibr" rid="ref28">28</xref>
        ], those congruent with SDT and with evidence
of effectiveness were chosen to guide the design
of the app.
      </p>
      <p>
        SDT explains motivation for behaviour change
and suggests that there are three basic
psychological needs that an individual should
meet in order to feel autonomously motivated:
autonomy, competence, and relatedness [
        <xref ref-type="bibr" rid="ref25">25</xref>
        ].
Based on previous research, the
operationalization of these needs includes for
example, a) showing the relevance and offering
possibilities for choice (autonomy), b) setting
clear and realistic goals and providing clear,
relevant and constructive feedback as well as
guidance of practical skills (competence), and c)
expressing empathy and interest as well as being
reliable (relatedness) [
        <xref ref-type="bibr" rid="ref29">29</xref>
        ].
      </p>
      <p>TTM describes six different stages in terms of
a person’s readiness for changing their behaviour
(precontemplation, contemplation, preparation,
action, maintenance and termination). Each of
these stages demands different kind of actions
from both the individuals changing their
behaviour and their potential “tutor”, which in this
case is the mobile app. [26.] TTM was used in this
study as a loose conceptual framework in behind
of modelling users’ readiness for change.</p>
      <p>
        PSD is a framework for analysis of persuasion
context and for persuasive system feature
selection [
        <xref ref-type="bibr" rid="ref27">27</xref>
        ] With the model, system developers
analyse the purpose of the system alongside the
requirements as regards the intended user and the
technology to be used. The analysis then supports
the selection of feasible system features that can
provide Primary Task support, Dialogue support,
Credibility support, and Social support [
        <xref ref-type="bibr" rid="ref27">27</xref>
        ].
      </p>
      <p>
        Behaviour Change Techniques (BCT)
taxonomy [
        <xref ref-type="bibr" rid="ref28">28</xref>
        ] were used to get an understanding
about the variety of techniques potentially
affecting the users’ health behaviour. Based on
literature searches and earlier experiences in
health promotion, we identified seven BCTs with
evidence on their effectiveness: goals and
planning, feedback, self-monitoring, social
support, social comparison, shaping knowledge &amp;
natural consequences, and regulation, which
were included in the app. These BCTs were
integrated with the premises of SDT and
counselling content. Thus, the app provided
information to the user, prompted the users to set
own goals for the action and monitor how well
they were meeting those goals, provided practical
tools for reaching those goals, and gave
supportive feedback.
      </p>
      <p>The counselling content was planned with the
theoretical background in mind. In addition to
this, research-based evidence on themes that are
related to influencing work ability and recovery
from work, and the understanding of the target
group gained through previous practical work and
workshops with micro-entrepreneurs were
utilized in creating the content.</p>
      <p>
        Thus, evidence-based themes related to
microentrepreneurs’ work ability and recovery from
work were identified. Relevant domains are sleep,
physical activity/sedentary behaviour, dietary
habits [
        <xref ref-type="bibr" rid="ref30 ref31 ref32 ref33">30-33</xref>
        ], alcohol consumption [
        <xref ref-type="bibr" rid="ref1 ref34">1, 34</xref>
        ], and
stress and time management [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ]. See Tiitinen et al.
(2020) [
        <xref ref-type="bibr" rid="ref35">35</xref>
        ] for a comprehensive description of the
development process of counselling content.
      </p>
      <p>Drawing from the evidence-based background
the app was designed to provide:
1) elements which make relevant personal
reflection on motivation for healthy
behaviour
(SDT)
2) goal setting which is in relation to the
user readiness to change; goals should
include features that support the users’
possibilities to enhance their skills
(TTM)
3) a wide range of evidence based BCT’s
that enable the user to address all
aspects of behaviour change.
4) relevant and supportive feedback on
behaviour, enhancing intrinsic forms
of motivation.
5) persuasive features e.g.,
selfmonitoring tools to support users in
achieving their goals (PSD)</p>
      <p>The fact that the intervention was delivered
through a mobile app set limitations for the ways
in which the theoretical principles could realize in
the app. First, while SDT emphasizes an
individual’s self-determination in choosing
actions and setting goals, the options open for the
user needed to be limited in order to be able to
develop the app and further to improve the user
experience. A too complex structure might have
resulted in an unclear user interface and lowered
user experience. Therefore, we limited the
number of options in all the parts of the app while
maintaining the user’s ability to move freely in the
app.</p>
      <p>
        Second, relating to the earlier, while TTM
includes six stages of change, we evaluated this to
be too broad and too complicated as a structure for
this app. Users who are in what TTM calls
precontemplation stage might not use the app,
since that stage does not comprise of concrete
actions towards behaviour change [
        <xref ref-type="bibr" rid="ref26">26</xref>
        ]. Thus, we
decided to not include people on
precontemplation stage and streamlined the other
stages of change ending up with three categories
for which we planned suitable goals: Think and
observe (contemplation and preparation, Act and
do (action), and Maintenance (maintenance).
      </p>
      <p>Thirdly, while SDT emphasizes the need for
relatedness as one fundamental aspects of
motivation we had to bargain on this. The app
cannot in essence share the human experience of
the user. Relatedness was incorporated in the app
especially through empathetic and appreciative
tone in giving instructions and feedback, but it
was given less emphasis compared to needs of
autonomy and competence.</p>
    </sec>
    <sec id="sec-3">
      <title>3. Research setting</title>
      <p>The RCT examined the effects of counselling
delivered through mobile app on work ability and
recovery from work among microentrepreneurs.</p>
      <p>
        The randomized controlled trial intervention
was targeted at micro-entrepreneurs.
Microenterprises in the European Union are enterprises
that employ fewer than 10 people with a financial
turnover less than EUR 10 million [
        <xref ref-type="bibr" rid="ref36">36</xref>
        ]. The
Android-based app was developed to help
microentrepreneurs to recover from work and job strain.
      </p>
      <p>
        When compared to other people,
microentrepreneurs do not take as many days off from
work [
        <xref ref-type="bibr" rid="ref37">37</xref>
        ] or as many sick leaves [
        <xref ref-type="bibr" rid="ref38">38</xref>
        ]. Therefore,
as a target group, micro-entrepreneurs seem to
differ from other entrepreneurs or those employed
by others. Often micro-entrepreneurs may have
dual roles as owners of their companies and also
working for their companies similarly as their
employees. Therefore, it is no wonder that
microentrepreneurs have difficulties separating work
and family lives or social lives [
        <xref ref-type="bibr" rid="ref39">39</xref>
        ].
      </p>
      <p>After the randomization process of dividing
enrolled participants into intervention and control
groups, and after removing duplicate enrolments,
the intervention group consisted of 613 individual
participant accounts. Thus, the participants
(n=1225) were randomized into intervention
group (n=613) or into control group (n=612).</p>
      <p>This study concentrates on the intervention
group only. The intervention group used the
mobile app for eight weeks after baseline survey.
The app collected user navigation related log data
during the eight-week intervention.</p>
      <p>372 users downloaded and logged into the app
at least once, thus started using it during the
eightweek intervention period.
3.1.</p>
    </sec>
    <sec id="sec-4">
      <title>Software system</title>
      <p>The consortium developed an information and
communication technology -based intervention,
which consisted of 1) mobile software app and 2)
counselling content.</p>
      <p>The intervention included the counselling
content and the software, through which it was
delivered. Furthermore, the counselling content
was merged with the substance content, which
was based on the needs of the target population
and evidence from research on factors enhancing
work ability and recovery, theoretical framework
for the counselling and counselling methods, and
tailoring the substance content and counselling
methods.</p>
      <p>
        The system was implemented by a traditional
frame for native apps; this approach was chosen
to support the use with or without network
connection [
        <xref ref-type="bibr" rid="ref40">40</xref>
        ]. The system consisted of
devicespecific software for devices running on Android
operating system 4.4 and above, as well as
backend servers and services to collect and process
data. Background server had a MySQL database,
proper security measurement, computational
algorithms and a foreground for a webpage
offering general information to users.
      </p>
      <p>As SDT had been used when developing the
app, navigation within the app was not restricted.</p>
      <p>The counselling content of the app was
provided for the users in three ways: 1)
introductory content, 2) main content, and 3)
supportive tools for self-monitoring and
selfreflection.</p>
    </sec>
    <sec id="sec-5">
      <title>3.1.1. Introductory content</title>
      <p>At the beginning, the system was introduced
for the users and a description of the app, and its
goal setting features was presented. This was
followed by a set of (self-)reflective questions
related to the seven health problem domains. The
same predefined questions were also used for
determining the health problems of the users. This
enabled the system to suggest a relevant health
module for the user. Suggesting the most relevant
modules was considered to enhance their
autonomy in line with SDT framework.</p>
      <p>Any of these background questions could be
skipped. However, skipping the background
questions would affect the algorithm that defined
which health module would be suggested. In an
ideal situation, the user would answer all
questions carefully, which in turn would trigger an
ideal suggestion for one of the health modules.
The user could also choose to ignore the
suggestion and start from a module of one’s own
liking. Later, the user would be prompted with
another suggestion, this time dependent on the
answers of the whole user base.</p>
    </sec>
    <sec id="sec-6">
      <title>3.1.2. Main content</title>
      <p>Based on the identified themes related to
micro-entrepreneurs’ work ability and recovery
from work, eight themes were covered in the app.
Each of the following seven themes formed an
independent module in the app: 1) Exercising
(physical activity), 2) Stress management, 3)
Time management (efficient working hours), 4)
Recovery from work, 5) Sleep, 6) Healthy
nutrition (dietary behaviour) and 7) Sedentary
behaviour (excessive sitting). Additionally, eighth
theme (alcohol consumption) was integrated into
the modules of the other domains. Each module
contained an introductory section with two videos
(audio with captions): 1) a rehearsal, and 2) an
informative description of the health problem
domain. Additionally, introductory sections of
modules contained a small set of questions or
advice meant to evoke self-reflection with the
users about their current health situations. Each
module also contained several interactive tasks,
which were composed to align with TTM, thus
divided into three categories in relation to goal
setting: Think and observe, Act and do, and
Maintenance. Within the first two categories, the
tasks could be completed swiftly or span over a
course of time, whereas the maintenance category
contained only tasks that could be done during a
longer period.</p>
    </sec>
    <sec id="sec-7">
      <title>3.1.3. Tools for self-monitoring and self-reflection</title>
      <p>Each health problem domain module
contained at least one supportive tool for
selfreflection and self-monitoring. The tools were
introduced (and suggested) for the user within the
tasks in the modules. In addition to self-reflection
and self-monitoring, some of the tools were
intended to support the user in their target
behaviour. Please see table 1 for the tools.</p>
    </sec>
    <sec id="sec-8">
      <title>4. Research Methods</title>
      <p>
        According to Moore et al. [
        <xref ref-type="bibr" rid="ref24">24</xref>
        ], dose and
fidelity should be evaluated to see whether the
intervention works and how was it delivered. The
purpose of this process evaluation is summative
[
        <xref ref-type="bibr" rid="ref23">23</xref>
        ]: to assess whether the implementation and
adherence of the intervention was as planned, and
to provide further implications for future planning
of similar interventions. Description of the
intervention [
        <xref ref-type="bibr" rid="ref23 ref24">23-24</xref>
        ] is provided in the previous
chapters. The elements of Saunders et al. [
        <xref ref-type="bibr" rid="ref23">23</xref>
        ]
process evaluation plan investigated in this study
are fidelity (quality), dose delivered
(completeness), and dose received (exposure);
dose received (satisfaction) will not be discussed
in this paper, but in a future paper dealing with
primary outcomes of the intervention.
      </p>
      <p>
        Based on the log data collected by the app, we
will provide descriptive quantitative information
on fidelity and dose of the intervention [
        <xref ref-type="bibr" rid="ref24">24</xref>
        ]. At
this point, as the outcomes of the intervention are
known by the researchers of the consortium, they
will be reported in separate outcome paper; and as
the process evaluation is summative [
        <xref ref-type="bibr" rid="ref23">23</xref>
        ], the
process data could be used for post-hoc
explanation rather than for generating hypothesis
about the outcomes [
        <xref ref-type="bibr" rid="ref24">24</xref>
        ]. Furthermore, logic
model, operationalization of it, and intervention
theories are provided [
        <xref ref-type="bibr" rid="ref24">24</xref>
        ].
4.1.
      </p>
    </sec>
    <sec id="sec-9">
      <title>Data gathering</title>
      <p>Log data about the use of the app was collected
into MySQL database of the back-end server.
Everything the users did within the app was
logged with a timestamp, thus enabling a
thorough data collection about the use. Each user
could be individually separated from the rest via a
pseudonymized identification code. The MySQL
files were imported into comma separated excel
files and prepared for analysis in the following
way: the intervention period was 56 days,
counting the login day as the first full day of use.
4.2.</p>
    </sec>
    <sec id="sec-10">
      <title>Data analysis</title>
      <p>Dose. A timestamped log data file consisting
of the navigation and actions of each user was
used for analysing the dose. Before the beginning
of the actual analysis work, the requirements for
‘dose delivered’ and ‘dose received’ were
discussed and decided together with the
researchers. The analysis took place in Microsoft
Excel with search functions, filtering, pivot tables
and formulas. When necessary, the data file was
divided into separate files containing the
navigation and actions of single individuals.</p>
      <p>Fidelity. The analysis for the fidelity was done
similarly in Excel, with more of the work done
manually, although with the help of search
functions and filters. The requirements for
‘fidelity’ were similarly discussed and decided
together with the researchers before the actual
analysis work. A table with the different parts of
fidelity marked was created and filled
individually for each of the 372 users.</p>
    </sec>
    <sec id="sec-11">
      <title>5. Results</title>
      <p>Dose delivered. There were total of 51
different tasks and seven self-monitoring tools
(see Table 1). Additionally, 11 different videos
were available within the health problem
domains.</p>
      <p>When developing the app, we assumed that the
users would proceed within the app in a certain
manner - following the logic of sequential process
we had planned. Each element of the app was
planned to support each other and together they
formed an effective entity (package) for the users
to proceed within to achieve their goals.</p>
      <p>When choosing a health problem domain for
the first time, module specific introductory
content was delivered to the users. The user could
skip the videos, as well as the reflective questions,
and would not be prompted about them later. The
videos remained accessible through the main
menu. Feedback was provided for the users upon
completion of tasks, thus accessing the feedback
required no extra effort from the users. Any action
or task within the app could be stopped by
pressing the ‘home’ button.</p>
      <p>As regards fidelity, we decided to measure it
by using the operationalization of the logic model.
More specifically, we used the short-term
outcomes as measurement for fidelity (see fig 1).
Fig. 1. Operationalization of the logic model and
short-term outcomes.</p>
      <p>The logic model portrays the
operationalization of short-term outcomes
regarding fidelity. The background theories and
evidence based BCTs are combined in the
structure of the app, although partially as
compromises. For example, TTM is combined
with SDT, as the users can choose the goals,
which suit them best, but they will be choosing
them from a pre-defined selection.
Selfmonitoring as a PSD principle could be seen to
support either the TTM based goals within the
app, or the personal goals set by the users.</p>
      <p>Dose received. The contents that were
available in the app were the same for each
individual user. The dose received was therefore
solely depending on the actions and choices of the
user.</p>
      <p>Out of 372 participants, who downloaded the
app and logged in at least once, 328 proceeded to
at least some health problem module at some point
(see Table 2). 239 participants proceeded into the
stages-of-change goal setting in at least one
module, but only 191 of them chose a task.
Eventually, 147 finished at least one task (see
Table 2 for tasks). 257 users visited (at least) a
second health problem domain module during
their use of the app. Additionally, 140 users also
chose (at least) a second goal and task, with 92
users completing at least two or more tasks either
immediately or retrospectively (continuing to use
the app after a break for example) during the
intervention period.</p>
      <p>159 participants begun at least one long-term
task, but only 92 of them completed the task, thus
got feedback tailored according to behaviour
change techniques and logic model. Only 35 users
completed a long-term task from the
‘maintenance’ category.</p>
      <p>A total of 1078 modules were chosen between
the participants, with an average of 3,29 modules
per user and median of 3 per user. A total of 1993
tasks were chosen between the participants, with
an average of 10,43 tasks per user and median of
5 per user. ‘Sleep’ was the most popular health
module both by the number of users accessing the
module and by the number of users completing a
task in the module. The participants completed a
total of 603 tasks with an average of 4,09 tasks per
user and median of 2 per user.</p>
      <p>
        Fig 2. App use and users regarding content
During the intervention group period of use,
there were 4385 complete user sessions (logins)
between the participants. The extremes were
between one login and 156 logins, thus least
active user(s) logged in only once, whereas the
most active user logged in more or less three times
a day on average. The average amount of logins
was 11,8 and the median was 5 logins per user.
However, it should be noted that there were 46
users that logged in only once and similarly there
were another 49 users that logged in only twice.
In both cases, the amount of use could not be
considered as real use, but rather testing the app,
after which the app was not adopted for use for
whatever reason. One of the persuasive features
based on the PSD model [
        <xref ref-type="bibr" rid="ref27">27</xref>
        ] in the app was
giving praise (positive feedback) for the user at
the third login, thus 95 users never received praise
and positive recommendation to keep on using the
app.
      </p>
      <p>In one hand, users might be less prone to
advance in manner intended by developers, rather
advancing through app depending on their
personal interests. It would demand commitment
from the users to advance in a manner intended by
developers. Apparently, this was not the case, as
only 147 users finished at least one task, thus the
idea regarding commitment was not realized for
majority of the users.</p>
      <p>However, there were users who used
selfmonitoring tools instead of completing tasks. Of
the participants who did not complete any task, 39
had accessed the tools (presumably for testing
purposes) and another 50 had tried out the tools a
few times, although there was no actual sustained
use of the tools.</p>
      <p>Nevertheless, 37 users, who never completed a
task, practically used actively only the tools of the
app, thus being active users in a way that was not
fully anticipated by the developers in this case. It
should be mentioned, however, that originally the
tools were meant to be accessed only through
tasks; later (before the intervention period started)
it was changed that tools could be accessed at any
given moment from the main menu - even before
choosing a goal or a task. Thus, even if not fully
anticipated, and not in line with the planned
sequential logic model, those who used only tools
were still receiving the dose. This was because in
sequentially advancing guidance, the users would
face several different BCTs.</p>
      <p>In any case, the dose received seemed to have
differed substantially from the dose delivered.
When considering that only 147 users completed
at least one task and additionally another 37 users
were active users of tools, the proportion of active
users was not that substantial in the end. Thus, 184
users received the dose, which is practically half
(49,5%) of the users of the intervention group,
whereas another half (188, 50,5%) did not receive
the dose.</p>
      <p>Fidelity. When the users completed a task,
they were given feedback. Those completing a
short task were given condensed and brief
feedback, whereas those completing longer tasks
received more comprehensive (task and content
specific) tailored feedback. On one hand, for those
users who only used tools and never received
feedback from completed tasks (or did not access
counselling content), it could be argued that the
short-term outcomes were not fully realized, and
thus for those users, the fidelity was not met. On
the other hand, the logic model that we had in
mind failed to cover the type of use associated
with modern apps properly, because it could be
possible to use apps in ways not foreseen even by
developers.</p>
      <p>As regards apps, users can set personal goals
in addition to goal setting provided by systems.
Often it might not be known whether the users
have set themselves personal goals, for which
they, for example, need to use self-monitoring
tools. Additionally, it might be very difficult to
determine on the behalf of the user whether s/he
has successfully met the personal goal. In this
case, the log data clearly shows that there were
several active users, who used only
selfmonitoring tools, and so it could be speculated
that they were using the self-monitoring tools to
meet their personal goals; they had not set goals
or completed tasks within the TTM based goal
setting provided by the system.</p>
      <p>Therefore, use of self-monitoring tools could
be included into the operationalization of the logic
model of fidelity in this process evaluation.
Furthermore, self-monitoring tools are
specifically linked to goal setting in the PSD
model, while also being one of the primary task
principles. Thus, the short-term outcomes of the
logic model could be seen to cover aspects of
TTM, SDT and PSD - all the underlying theories
involved in the intervention.</p>
      <p>Based on the logic model, 147 users proceeded
accordingly, thus filling the minimum
requirements for fidelity: choosing a module,
setting a goal, and completing a task while
receiving feedback. In their case, fidelity was
fulfilled. However, not all of them proceeded
strictly sequentially, but instead they may have
tried out tools or other modules before or after
choosing a goal. Nevertheless, eventually fidelity
was met as chosen tasks were completed.
Furthermore, 37 users used self-monitoring tools
provided by the app, thus for them fidelity could
also be said to be filled, but regarding their
personal goals rather than those provided by the
system.</p>
      <p>Four different, partially overlapping groups
could be categorized from the whole user base: 1)
those who completed at least one task, 2) those
who used tools, but did not complete any tasks, 3)
those who completed at least one task and used
tools, and 4) those who did not complete any tasks
or did not use tools actively.</p>
      <p>The first group consisted of 147 users, who
completed at least one task. 55 of them received
only the brief feedback, thus they completed only
short tasks, whereas 92 (63%) completed long
term tasks and received more comprehensive
tailored feedback. 23 of the formers completed a
short task from a module they chose at the
beginning of use, whereas 37 either changed the
module before a short task completion or
navigated within the content before choosing a
module and completing a short task. 36 of those,
who completed at least one long term task,
proceeded within the module according to the
logic model, thus completed the task from the
module they chose at the beginning of use.</p>
      <p>56 of those, who completed at least one long
term task either changed the module before a
long-term task completion or navigated within the
content before choosing a module and completing
a long-term task. Thus, 42% of those completing
only short-term tasks continued with the module
they chose at the beginning, and 39% of those
completing long term tasks continued with the
module they chose at the beginning. Therefore, it
seems that there is hardly any difference between
continuing with a module chosen at the beginning
or choosing a module later within the first group
regarding short- or long-term tasks.</p>
      <p>The second group consisted of 37 users, who
used tools actively, but did not complete any
tasks. From the group, five users did not choose
any module at any point of use but used tools
actively. 32 users chose a module, but only five of
them chose a task within the module, although did
not complete any tasks. Thus, the users in the
second group were keen on using tools, rather
than even choosing a pre-defined goal (14%),
which seems to indicate that they were using the
self-monitoring tools to reflect on their personal
goals.</p>
      <p>The third group consisted of 76 users, who
used tools actively and completed at least one
task. From the group, only 16 did not complete a
long-term task, thus 60 (79%) did. Therefore, it
seems that those users, who were completing tasks
and using tools were more likely as a group to
receive comprehensive task and content specific
tailored feedback. Additionally, only 25 users
(33%) completed either short- or long-term task
from the module they chose at the beginning of
the use. These numbers could very well indicate
that those users decided to choose the modules,
tasks, goals, and tools freely from the selection as
per SDT. This in turn led to active use of the app
features, and in the manner more users were
receiving tailored feedback leading to fidelity
being met in all aspects. It could also mean that
the users in the third group were the most
motivated for behaviour change to begin with or
the app content and structure suited them better
than the rest.</p>
      <p>The fourth group was the largest and
consisted of 188 users, who did not complete any
tasks and did not use tools actively. They may
have had briefly tested the self-monitoring tools
once or twice, but no significant use could be said
to have taken place. Similarly, they may have
glanced through the contents of the app, and even
chosen a goal, but never completed a task.
Nevertheless, 98 (52%) of them did not access the
self-monitoring tools at all. Furthermore, 39
(21%) of this group never accessed any module in
the app and 149 (79%) did not choose any goal to
begin with.</p>
      <p>Nearly half, 84 (45%), of the fourth group
never selected any goals or accessed any of the
self-monitoring tools. Thus, on the whole user
base level, fidelity was not met at any level of the
short-term outcome logic model for (84) 22,5% of
the users regarding the app use.</p>
    </sec>
    <sec id="sec-12">
      <title>6. Discussion</title>
      <p>
        It is not uncommon for users to stop using apps
for various reasons, since nowadays there is
always another option available to be downloaded
quickly and effortlessly. Furthermore, our
participants seemed to be relative busy in their
lives. The multitude of choice for apps concerns
mHealth apps as well, although the quality of the
products may vary. Health apps may be
abandoned very early (e.g., within two weeks of
download) by many users, often because of poor
usability or the reasons that the apps do not line in
with the preferences and goals of the users [
        <xref ref-type="bibr" rid="ref41">41</xref>
        ].
Even when the usability of an app is of high
quality with no technical errors or bugs, and the
usefulness and effectiveness is also perceived to
be high, there might still be shortcomings from the
viewpoint of users.
6.1.
      </p>
    </sec>
    <sec id="sec-13">
      <title>Principal findings</title>
      <p>In this process evaluation study, the
implementation process of a mobile app -based
health intervention for helping
microentrepreneurs to recover from work was
evaluated. With content consisting of 51 different
tasks, seven self-monitoring tools and 11 different
videos within seven health problem domains
(including introductory and information content),
the dose delivered of the implementation could be
said to be comprehensive. The dose received
however could not be said to be that extensive,
since only half of the users received the dose.
Participation rate for the intervention could have
been better, since only 60,7 percent (372 out of
613) of enrolled participants downloaded,
installed, and logged into the app in the first place.</p>
      <p>Fidelity of the intervention was not met at any
level for 22,5% of those users who logged into the
app at least once during the intervention period.
For the rest, who had logged into the app at least
once, fidelity was met on some level depending
on their activity. It could be said that they gained
support for their chosen goals: either ones from
the stage-of-change goal setting of the app or
personal ones derived from real life settings.</p>
      <p>
        Micro-entrepreneurs could be said to be a
demanding target group for this intervention.
They are stressed out, have specific work
conditions, high financial responsibilities,
economic problems, and work more than most
while facing difficulties balancing work and free
time [
        <xref ref-type="bibr" rid="ref1 ref2 ref3 ref4 ref5 ref6">1-6</xref>
        ]. Therefore, it could be considered a
success to engage as many users as we did for the
intervention.
6.2.
      </p>
    </sec>
    <sec id="sec-14">
      <title>Secondary findings</title>
      <p>As an additional detail, there were some
indications in the log data that some users seemed
to be expecting to receive tasks automatically. In
other words, to be guided through the
intervention, which seems somewhat in conflict
with principles of SDT. More than few people
kept on opening ‘on-going tasks’ menu in the app
even if they had not chosen any tasks in the first
place. There were even some that kept on opening
the app occasionally, only to check the ‘on-going
tasks’ menu from the app without taking any other
actions in the app.</p>
      <p>
        The presumable reasons for this kind of
behaviour regarding the app use would be that the
users were expecting that they would be assigned
tasks by the system. Tunneling is providing means
for actions that brings users closer to the target
behaviour [
        <xref ref-type="bibr" rid="ref27">27</xref>
        ]. Guiding the users via tunneling
might have served those users, who were
“waiting” to get tasks via the system (without
picking the tasks themselves). It should be
mentioned that adding personalization into the
app was discussed at one point. This was because
app developers feared that tunneling without
personalization might have conflicted with the
principles (autonomy) of SDT. Personalization
and tunneling as features were eventually
dismissed primarily due to resource issues. Lack
of personalization for one can have a serious
effect on the use, adoption and adherence of an
mHealth app [
        <xref ref-type="bibr" rid="ref42">42</xref>
        ]. However, even though true
personalization was not used [
        <xref ref-type="bibr" rid="ref43">43</xref>
        ], the user’s
possibilities to choose between different modules,
goals and tasks could be considered to provide at
least some kind of personalization. This was also
feasible from the resources point of view.
6.3.
      </p>
    </sec>
    <sec id="sec-15">
      <title>Limitations and bias</title>
      <p>The limitations concern the technical
functionality of the app, as some users faced
technical issues during the intervention. It is not
known, or cannot be interpreted reliably from the
log data to what extent the possible flaws affected
the use of the app.</p>
      <p>The slight possibility of bias in this process
evaluation concerns the analysis of the log data
and the quantitative results due to large amount of
manual work in the analysis. The manual work in
part was due to inconsistent way that some of log
data was marked (and thus had to be checked
manually). We tried to be very careful with the
work and tried to eliminate miscalculations by
checking correct marking from source code
whenever possible.</p>
    </sec>
    <sec id="sec-16">
      <title>7. Conclusions</title>
      <p>The app offers the intervention content in a
standardized format, which in practice means that
the dose delivered is always the same for all users
– at least in the sense that the same content is
available for all users although they were
expected to choose themselves only some of the
contents, i.e., those relevant for them. The dose
received is different case, since it is always
depended on the users’ actions and choices within
the app. However, it should be mentioned that
technical difficulties e.g., bugs, might affect these
actions and choices somewhat.</p>
      <p>Regarding the users, we managed to find four
different groups of user profiles. The largest group
consisted of those whose use was from scarce to
practically non-existent. The reasons for this kind
of behaviour may vary, but virtually guiding these
people through the intervention by tunneling
could very well have increased their engagement
considerably. The third largest group consisted of
users that took advantage from all aspects of the
app and thus seemed to fare the best;79% of them
completed long term tasks, thus gaining tailored
feedback. Nevertheless, it could be difficult to
determine the amount of use, whether measured
in time or number of logins, that is sufficient for
saturation: that the user is unable to receive any
future added value from the intervention.</p>
      <p>For this target group, micro-entrepreneurs, it
seems that offering content, tools, and tasks from
‘nutrition’ and ‘sedentary behaviour’ was not as
useful for them as for example ‘sleep’ and ‘stress’
were. This is most likely because of the
occupational settings of micro-entrepreneurs:
they can be very stressed out and sleeping poorly.
Furthermore, their working conditions might vary
substantially from those of common office
workers who spend most of their working hours
sitting. As regards ‘nutrition’, information about
this topic is commonly available via e.g.,
newspapers and magazines et cetera. Thus, this
could lead into a situation where any further
counselling on the subject might not be as
interesting as others.</p>
      <p>Tasks from the ‘maintenance’ category of
TTM based goal setting seemed to be
substantially less interesting than other type of
tasks. Therefore, it could be speculated that
people in the ‘maintenance’ stage have already
experienced changes in their behaviour and might
not need additional support for behaviour change
contrary to those that are in the earlier stages.
Furthermore, guidance via mobile app may not
also be the best platform for those at maintenance
stage – at least not for this target group. Still, there
were users who completed tasks from this
category, but not as much as those who completed
tasks from the other categories. This may reflect
the type of participants enrolling into the
intervention: those in the ‘maintenance’ stage
might not be as eager to participate as those that
are in more dire need of an intervention regarding
their health behaviour.</p>
      <p>As for future research, further analysis of use
could be beneficial, but concentrating on whether
there could reside an ideal way to proceed in a
designed app. This in turn could have a substantial
impact on the implementation of interventions; in
other words, what kind of structure and content
should the users be offered in an intervention.</p>
    </sec>
    <sec id="sec-17">
      <title>8. Acknowledgements</title>
      <p>We wish to thank our colleagues from
Promo@work. Special thanks to Janne Jaako.
This research was funded by the Strategic
Research Council at the Academy of Finland
(contract 303430, responsible party: Finnish
Institute of Occupational Health).</p>
    </sec>
    <sec id="sec-18">
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