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  <front>
    <journal-meta>
      <journal-title-group>
        <journal-title>A. M. Ghiran);</journal-title>
      </journal-title-group>
    </journal-meta>
    <article-meta>
      <title-group>
        <article-title>Orchestrating progression of enterprise data into actionable intelligence using conceptual modeling</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Vasile Ionut-Remus Iga</string-name>
          <email>ionut_iga@yahoo.com</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Ana-Maria Ghiran</string-name>
          <email>anamaria.ghiran@econ.ubbcluj.ro</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Cristina-Claudia Osman</string-name>
          <email>cristina.osman@econ.ubbcluj.ro</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Babes-Bolyai University, Faculty of Economics and Business Administration</institution>
          ,
          <addr-line>str. Th Mihali, nr. 58-60, Cluj-Napoca</addr-line>
          ,
          <country country="RO">Romania</country>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2023</year>
      </pub-date>
      <volume>000</volume>
      <fpage>0</fpage>
      <lpage>0002</lpage>
      <abstract>
        <p>Modern enterprises underlie their business decisions on evidences and insights from collected data. Advances in data collection means and predictive models enabled a streamlined answer to many problems, which created a habitual tendency to consider an automated solution to many business decisions. The cost might be to lose traceability between data and business objectives. This paper suggests a solution based on conceptual models to enable any stakeholder (without demanding technical skills) to create a map of the relationships established between low level data and high-level business goals. This map serves not only for visual purposes, but it helps in a rapid identification of the connections that are created between the top enterprise objectives and low level data objects, due to the semantic conversion of the diagrams in a graph based structure provided by the RDF serialization.</p>
      </abstract>
      <kwd-group>
        <kwd>eol&gt;DIKW pyramid</kwd>
        <kwd>graph representation</kwd>
        <kwd>knowledge graphs</kwd>
        <kwd>conceptual modeling</kwd>
        <kwd>1</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1. Introduction</title>
      <p>Situated between information science and knowledge management, the DIKW (Data, Information,
Knowledge, Wisdom) pyramid [1]-[3]emphasizes the connection between data, information,
knowledge and wisdom. Most of the time, DIKW pyramid is represented just as an abstract
structure - its building blocks are constructed based on each other in a hierarchical way, with no
much elucidation about their role (why it is actually useful to segregate which is simple data or
which is knowledge): first, there is data, that is the foundation for information, then knowledge
follows, and wisdom is right on top. For many years, the DIKW pyramid has been seen as the canon
of information systems, knowledge management, information management, according to [4].</p>
      <p>Other more recent approaches in knowledge management have simplified the layered
architecture and considered two major levels: the data lake level and the insights generated from
it (see a survey from Aberdeen Group that showed that companies that implemented a data lake
outperformed similar companies by 9% in revenue growth [5]).</p>
      <p>Through this paper we defend the need to still consider a four-tier architecture in the sense
that it can be more intuitive to express the transformative process that data is taking starting
from the pyramid base all the way up to the top, through sequential data composing. To achieve
this, a “knowledge manager” should be able to fully orchestrate it, preferably with no or very little
programming skills. Our proposal is to employ a modeling tool that can be used to express the
“progression” of data as it becomes “actionable intelligence”. We rely our proposal on machine
readable serializations of the visual diagrams in RDF format [6] that can be stored on graph
repositories and can be queried to gain valuable insights. In this way, a manager can have a visual
representation of the traceability of the data to address the organization’s objective while
applying the graph-based discoverability.</p>
      <p>We evaluate our solution using some competency questions, as we apply a Knowledge Graph
representation for the diagrams depicting the progression of data (and competency questions
became the de facto way to evaluate Knowledge Graphs). These are considered a powerful way
to assess if an ontology is an appropriate representation for a domain [7], so we use them to
demonstrate that our artifact can be used to store the enterprise knowledge. Competency
questions are a set of questions in natural language that support the graph repository
development by setting up the requirements that can be translated into graph queries to evaluate
what results are returned. Samples of these competency questions are provided when we
describe the details of our solution and we illustrate a fictious scenario.</p>
      <p>In the next section, we start with some arguments in favor of maintaining DIKW hierarchy
model, while presenting some adaptations over its traditional model. We describe from a bird’s
eye view, the main components of the DIKW pyramid and how can we map them in a conceptual
model. The next section further details our proposal and identifies the technological
requirements that enable its operationalization. Then, we present some related works. The paper
ends with conclusions.</p>
    </sec>
    <sec id="sec-2">
      <title>2. Proposal overview</title>
      <p>Wisdom Model is a model which has the role to capture the flow of the data in order to become
wisdom, which is used to achieve an objective. Traditionally, it is described as a hierarchical
model composed of rigid building blocks that are aggregated in stages [8].</p>
      <p>However, in the current digital environments, as data takes many forms and shapes, without
a systematic and a commonly adopted meaning about what is data, information, knowledge,
wisdom, we might unintentionally mix up these concepts. Consequently, we might apply them
interchangeably, which could raise up barriers in transmitting knowledge/information/data.</p>
      <p>In the following, we define the concepts that are the components of the DIKW pyramid:
• Data is a collection of facts that cannot be understood either alone or without a context;
often obtained via measurements in different activities.
• Information is a set of data, together with a context applied to them; something that has
meaning.
• Knowledge is the result of using/combining information to achieve a specific goal.
• Wisdom is the ability to select knowledge that is consistent with and supportive of a
general set of values.</p>
      <p>Objective is the top of the pyramid (in many representations of the DIKW pyramid is not even
shown) representing how each wisdom is going to be used to achieve that objective.</p>
      <p>The relationships that connect all these concepts must be easily traceable, especially for a
person that is involved in decision making. We propose the use of a modeling tool that can
support not only the human factor through diagrammatic representations but also the
automation of data to wisdom transformation through machine readable serializations of the
models. Each of the previously described concepts could be mapped to a concept that can be
employed in a model that offers an overview of the entire path between the enterprise’s abstract
strategic objectives and its data.</p>
      <p>ADOxx [9] is a metamodeling platform that enables the development of a modeling tool
through a metamodeling approach. One only needs to define the classes, attributes and relations
that need to be instantiated in models, i.e. to define the Metamodel, and based on this, the
platform generates a modeling tool that accommodates the domain-specific modeling language
with the newly created concepts.</p>
      <p>Figure 1 presents an overview of the Metamodel for the proposed domain-specific
terminology, i.e. a modeling language that contains the concepts for describing the DIKW
pyramid. The metamodel describes the proposed extension – e.g. concepts grouped in the
Wisdom model type. However, we did not include in the metamodel all concepts from existing
standardized modeling languages, e.g. BPMN [10] or Working Environment, just those that are
reused in our adapted modeling language.
We separated our new concepts into a model type, called Wisdom (as it incorporates the concepts
from the wisdom pyramid). Besides the class concepts, there are 2 relation classes: UsedFor and
ExtractedFrom and their domain and ranges are set using the _from and _to attributes.</p>
      <p>Two other model types are visible on the picture:
• the Working Environment model type (that includes concepts connected with concepts
from the Wisdom models; these class concepts are used to describe the organizational
structure of the company)
• BPMN model type (it is used to depict process models that describe procedures to achieve
a wisdom).</p>
      <p>Abstract classes section contains concepts that do not have a visual representation on the
modeling tool. Rather, they are used as general concepts for inheritance purposes, to allow the
propagation of certain attributes to all the subclasses derived from them, e.g the Name attribute
or the URI attribute (we will use this attribute to specify a unique identifier for each object in the
models and impose it as an identifier to be used in our graph repository rather than the object’
identifier randomly allocated by the modeling tool). Similarly, the Node concept is used as a more
general concept from which 2 specialized classes are derived - Organizational Unit and
Performer, both will include the “Responsible” attribute.</p>
      <p>We also use abstract classes to specify the domain and range for relationships when we want
to express a larger scope: e.g. the Node concept is used to express the origin and the target for
relation Used for.</p>
    </sec>
    <sec id="sec-3">
      <title>3. Proposal refinement</title>
      <p>In this section, we detail the proposed metamodel. For each new concept, we have to decide over
its notation, syntax and semantics. ADOxx platform allows us to define them gradually, in quick,
iterative cycles as it generates a fast prototyping environment after each change in the
metamodel. This kind of development for modeling languages and tools is Agile Modeling Method
Engineering (AMME) [11] that was first introduced by [12].</p>
      <p>Figure 2 presents the graphical notation for the main concepts and relationships used by our
modeling language:</p>
      <p>As relationships, there are two types:</p>
      <p>Used for - maps the use of the concept to obtain another concept: wisdom to objective;
Knowledge to wisdom; Information to knowledge.</p>
      <p>Extracted from - maps the data cloud with the information concept.</p>
      <p>The models that can be created with this language are used as inventories of objectives and
wisdom objects that are needed to achieve them, together with other concepts used to build them
– knowledge, information, data. This way, the board of a company can observe what are the main
areas of focus in terms of information, if they miss something. They can also transform a flow into
a know-how etc.</p>
      <p>Figure 3 exemplifies an implementation of a scenario in which a fictious company, called
Dunder Mifflin, that sells paper supplies, wants to map the achievement of the objective “Increase
sales” down to its data sources.</p>
      <p>The company wants to capture the process of reaching this objective by highlighting the
important steps that each employee of the company has to do. Also, the company is interested to
understand the know-hows of the processes that happen every day.</p>
      <p>The company has identified the following competency questions:
1. Q1 the list with the objectives of the company
2. Q2 the list of required wisdom objects for each objective, or the list of knowledge
associated to a wisdom, the list of information related to a knowledge and so on.
3. Q3 each wisdom could show statistics about the duration, cost (from the associated
process model) and number of available employees to do it (by counting the number of
employees that have a certain role)
4. Q4 each knowledge will display the name of the employee (s) that knows it (if a role was
assigned to the knowledge, and if there is an employee which has that role) and similarly for
information or data.</p>
      <p>Our fiction company, in order to achieve its objective, requires 3 Wisdom elements
(knowledge that contribute or add value in fulfilling the objective): about the Selling Process, the
Financial Situation and the Product (figure 3).
Then, each Wisdom element is also related to some Knowledge, using the UsedFor relationship.</p>
      <p>For some of the Knowledge or Information objects, we can store who provided it, by setting
the Responsible attribute with the object from the organizational structure diagram (described
later in figure 6).</p>
      <p>First, the Selling Process Wisdom element relates to 3 Knowledge entities:
1. the company policies (Salesman as responsible); requires Information about the charged
prices by the company and customer approach protocol;
2. the market (Marketing Director as responsible); requires Information about the
competitors and possible customers;
3. and the product (Salesman as responsible); requires Information about the
characteristics (QA director as responsible) and supply level (Warehouse foreman as
responsible).</p>
      <p>The Financial Situation Wisdom element relates to 4 Knowledge entities:
All the Wisdom concepts are also related to some business processes – i.e. other diagrams (BPMN
diagrams) which further describe the know how process:
1. Selling Process is linked to the Selling Process Model, which is described in a separate
BPMN diagram (figure 7); the responsible will be the Sales department;
2. Financial Situation is linked to the Financial Situation management; and the responsible
will be the Accounting department;
3. Product will be linked to two models, Shipment Process and Deal with customer feedback;
and the responsible will be the Logistics and Customer Service departments.</p>
      <p>Figure 5 shows how these links are set using the Model attribute. We can see the attributes for
one of the Wisdom objects, the Selling Process. We can also see the attributes for the top objective,
Increase sales.</p>
      <p>Figure 5 Attributes of the Selling process Wisdom object and of the Increase Sales objective
Figure 6 shows the organizational hierarchy that contains the objects that are assigned to the
DIKW concepts.
The Selling Process diagram (figure 7) shows how a sale should happen (it is linked to the Selling
Process Wisdom). The Salesman checks the supply to see how much can be offered, i.e., how much
is the stock (reading from the Products DB). Then she looks for possible customers (reading from
Marketing DB). If the possible customers do not have a contract with another company for a
product similar to the one offered by the current company, then an offer is prepared. If they
already have a supplier, then the competitors’ prices are analyzed (reading from the Marketing DB).
A check with the company policy about prices is performed to validate a better offer. If yes, then
the offer is initiated, else the selling process is stopped. After the offer is forwarded, the sale can
go either successfully or not.
Other process diagrams (Deal with customer feedback, Financial report management, Shipment
process) are not described in the paper.</p>
      <p>We can set a unique identifier URI for the entire model: e.g. figure 8 shows the URI value we
set for the Selling Process model – e.g. http://ni.com#Sellingprocessv1.</p>
      <p>Figure 8 The URI attribute for the Selling Process model
By employing unique URIs to each object in the created models we are able to link them to
information that is already in a graph repository, for instance the following type of statements
could be from external sources (e.g. they could be gathered by converting information that is in
the company’s databases):
@prefix : &lt;http://ni.com#&gt; .
:Sellingprocessv1 :hasCost</p>
      <p>:hasDuration
:MichaelScott :hasJob
110;
240 .</p>
      <p>:BranchManager .</p>
      <p>Mappings between diagrammatic models and RDF graph structures have been discussed in
[14] together with transformation patterns to guide implementations [15]. Buchmann and
Karagiannis [11] exemplify these mappings in the ComVantage research project.</p>
      <p>In order to answer the competency questions, we omit the trivial queries, e.g. Q1. The
following query can be used to answer Q2 (Which are the Knowledge objects that are related to
a Wisdom?) with results visible in figure 9:
A bit more complex question can extract for a specific Objective all the Wisdom objects that are
attached to it but also other external information (like the unit cost, unit duration, the number of
available employees, based on the attached responsible role:
Figure 10 Results of the SPARQL query that combines information from the models with
external information</p>
    </sec>
    <sec id="sec-4">
      <title>4. Related Work</title>
      <p>To express the relationships that are created between enterprise data objects and its high level
objectives, managers could employ Enterprise Architecture languages like Archimate [16] which
includes many concepts that have a standardized meaning and but it requires a considerable time
effort to learn them. Through this work we wanted to provide a much simpler and, in the same
time, more domain specific alternative.</p>
      <p>In the literature, the concepts from DIKW pyramid have been mapped to various resources,
but as far as we know, not to conceptual modeling constructs.</p>
      <p>Rowley maps different types of systems to each level from the DIKW model [17]. She declares
that Expert Systems represent the wisdom, followed by Decision Support Systems (as
Knowledge), Management Information Systems (as Information) and Transaction Processing
Systems (as Data).</p>
      <p>There are some approaches that propose customized graphical visualizations of DIKW
pyramid. Chen et al. [18] claim that the knowledge of the user is the essential part of the
visualization and proposes different types of visualizations of how data is converted to
knowledge by defining information-assisted visualizations and knowledge-assisted
visualizations [18]. Ontology mapping and workflow management are only few examples
mentioned by [18] as knowledge-assisted visualizations.</p>
      <p>Another diagrammatic model is proposed by [19]. They use the DIKW model to highlight the
semantic of natural language content and human intention by using UML metamodel of data,
information, knowledge and wisdom.</p>
      <p>DIKW is also used in several domains like Design Thinking, Information Technology Service
Management (ISTM) or Graph databases. Tomita et al. propose an extended version of DIKW as a
Structured Design Thinking Framework [20]. Yang et al. use the DIKW pyramid in the context of
nutritional epidemiology by building graph database [21].</p>
    </sec>
    <sec id="sec-5">
      <title>5. Conclusions</title>
      <p>The perception of the DIKW pyramid, its role, purpose and benefits might seem a continuous
debate. As with many other models, it is only relevant if it finds an applicability. We believe that
having a conceptual model to describe the evolution of data from observations to actionable
intentions could bring compelling value for a business. Starting from the very bottom, we can use
our modeling tool to add pieces of data (in perspective this could be done automatically using
scripts that place the instantiable concepts on the modeling canvas) and composite them into
information, knowledge and wisdom. Using conceptual models is more than simple diagrammatic
representation of the relationships between objects, it is also a quarriable structure or a guide
that drives the execution of systems (in a model-driven fashion).</p>
      <p>In this paper, we propose a solution that enables any stakeholder to create a map of the
relationships established between low level data and high-level business goals. We employed
ADOxx platform to create a customizable modeling language and tool that can be used to express
the “progression” of data as it becomes “actionable intelligence”. Our proposal relies on machine
readable serializations of the visual diagrams in RDF format that can be stored on graph
repositories and can be queried to gain insights. In this way, a manager can have a visual
representation of the traceability of the data to address the organization’s objective while
applying the graph-based discoverability.
[3] M. Zeleny, Management support systems: towards integrated knowledge management,</p>
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    </sec>
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