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<article xmlns:xlink="http://www.w3.org/1999/xlink">
  <front>
    <journal-meta>
      <journal-title-group>
        <journal-title>A. Mandal);</journal-title>
      </journal-title-group>
    </journal-meta>
    <article-meta>
      <title-group>
        <article-title>Multimodal Models: A Transnational Feminist Approach Considering Geographical Region and Culture</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Abhishek Mandal</string-name>
          <email>abhishek.mandal2@mail.dcu.ie</email>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff1">1</xref>
          <xref ref-type="aff" rid="aff2">2</xref>
          <xref ref-type="aff" rid="aff3">3</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Suzanne Little</string-name>
          <email>suzanne.little@dcu.ie</email>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff1">1</xref>
          <xref ref-type="aff" rid="aff2">2</xref>
          <xref ref-type="aff" rid="aff3">3</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Susan Leavy</string-name>
          <email>susan.leavy@ucd.ie</email>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff2">2</xref>
          <xref ref-type="aff" rid="aff3">3</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Dublin City University</institution>
          ,
          <addr-line>Dublin</addr-line>
          ,
          <country country="IE">Ireland</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Insight SFI Center for Data Analytics</institution>
        </aff>
        <aff id="aff2">
          <label>2</label>
          <institution>School of Information and Communication Studies</institution>
        </aff>
        <aff id="aff3">
          <label>3</label>
          <institution>University College Dublin</institution>
          ,
          <addr-line>Dublin</addr-line>
          ,
          <country country="IE">Ireland</country>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2023</year>
      </pub-date>
      <volume>000</volume>
      <fpage>0</fpage>
      <lpage>0003</lpage>
      <abstract>
        <p>Deep learning based visual-linguistic multimodal models such as Contrastive Language Image Pretraining (CLIP) have become increasingly popular recently and are used within text-to-image generative models such as DALL-E and Stable Difusion. However, gender and other social biases have been uncovered in these models, and this has the potential to be amplified and perpetuated through AI systems. In this paper, we present a methodology for auditing multimodal models that consider gender, informed by concepts from transnational feminism, including regional and cultural dimensions. Focusing on CLIP, we found evidence of significant gender bias with varying patterns across global regions. Harmful stereotypical associations were also uncovered related to visual cultural cues and labels such as terrorism. Levels of gender bias uncovered within CLIP for diferent regions aligned with global indices of societal gender equality, with those from the Global South reflecting the highest levels of gender bias.</p>
      </abstract>
      <kwd-group>
        <kwd>Geographical</kwd>
        <kwd>Gender bias</kwd>
        <kwd>Multimodal models</kwd>
        <kwd>Computer vision</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1. Introduction</title>
      <p>
        Deep learning models used in computer vision have been shown to exhibit numerous social
biases related to gender [
        <xref ref-type="bibr" rid="ref1 ref2 ref3">1, 2, 3</xref>
        ] and race [
        <xref ref-type="bibr" rid="ref1 ref2 ref4">4, 1, 2</xref>
        ]. Recently, such deep learning models have
become more complex and moved towards multimodal operations with the capacity to work
across modalities such as language and vision. Contrastive Language Image Pretraining (CLIP),
for instance, is a large multimodal model by OpenAI trained on 300 million image-text pairs
using contrastive learning [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ] and used in popular generative models such as DALL-E and Stable
Difusion [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ]. Approaches to assessing bias in models are often informed by feminist theory and
critical theories of race, and given that biases can occur at the intersection of multiple social
identities, often adopt an intersectional perspective [
        <xref ref-type="bibr" rid="ref1 ref2 ref4">2, 1, 4</xref>
        ]. Geographical region, along with
cultural diferences, are dimensions that afect gender inequality in society and are placed as
a central focus of analysis within a transnational feminist perspective [
        <xref ref-type="bibr" rid="ref6 ref7 ref8">6, 7, 8</xref>
        ]. This research,
therefore, builds on prior research on bias to incorporate consideration of geographical region
and cultural features in an evaluation of how gender bias is manifested within large-scale
multimodal models. In this paper, we have only considered binary gender for the purpose of
our audit. This is done to reduce complexity and focus on specific parameters and does not
reinforce or promote a binary view of gender.
      </p>
    </sec>
    <sec id="sec-2">
      <title>2. Background and Related Work</title>
      <p>
        Contrastive Learning Image Pretraining (CLIP) is a large multimodal visual-linguistic
model developed by OpenAI, which connects text and images [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ]. It is used in other multimodal
models to create image or text embeddings which are further used down the pipeline [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ]. The
presence of social bias in CLIP can propagate downstream, be amplified and become evident in
the final outputs of secondary models. Examples of such bias can be seen in generative models
using CLIP, such as DALL-E 2 and Stable Difusion, where evidence of gender bias through
the perpetuation of stereotypes was uncovered [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ]. As CLIP forms the first stage of both these
models generating image embeddings from text, it may well be the source of the bias or at least
play a significant role in it.
      </p>
      <sec id="sec-2-1">
        <title>2.1. Bias in Deep Neural Networks</title>
        <sec id="sec-2-1-1">
          <title>2.1.1. Transnational Feminism</title>
          <p>
            A transnational feminist perspective emphasises global diferences in the dynamics of gender
inequalities in society [
            <xref ref-type="bibr" rid="ref6 ref6 ref8 ref9">6, 9, 6, 8</xref>
            ]. This standpoint necessitates consideration of the perspectives
and contextual experiences of inequality from diferent regions and cultures. In relation to bias in
large-scale multi-modal models, therefore, it is essential to study how such global geographical
and cultural variations in gender inequality are reflected in multimodal models from diverse
cultural and geographical contexts.
          </p>
        </sec>
        <sec id="sec-2-1-2">
          <title>2.1.2. Bias in Computer Vision and Multimodal Models</title>
          <p>
            Research on biases in computer vision evaluated the efect of skin tone and gender on facial
recognition. For instance, Buolamwini and Gebru [
            <xref ref-type="bibr" rid="ref1">1</xref>
            ] found that classifiers from Microsoft,
Face++, and IBM contained intersectional biases with the highest accuracy levels on the faces
of men with lighter skin and the worst on the faces of women with darker skin tones. Further
to consideration of skin tone, facial features are multifaceted and contain diverse visual cues
such as those related to culture and ethnicity [
            <xref ref-type="bibr" rid="ref10">10</xref>
            ]. For instance, many people with fair skin but
from diferent countries may difer in their appearances due to cultural norms in relation to
clothing. [
            <xref ref-type="bibr" rid="ref11">11</xref>
            ] found that popular vision models often fail to detect and classify images from
non-Western and developing countries. Drawing upon transnational feminism in our audit of
CLIP addresses this issue, enabling the analysis of the efects of diversity with consideration to
geographical region and culture.
          </p>
        </sec>
        <sec id="sec-2-1-3">
          <title>2.1.3. Auditing Social Biases in CLIP</title>
          <p>
            The authors of CLIP evaluated their own model and found evidence of social biases within
it using datasets such as FairFace [
            <xref ref-type="bibr" rid="ref4">4</xref>
            ] and images of members of the US Congress. The racial
classification within the FairFace dataset was compiled using the US Census with the addition of
‘Southeast Asian’ and ‘Middle Eastern’. Approaches to defining race itself and racial categories
have been critiqued for being founded upon a predominantly Western perspective [
            <xref ref-type="bibr" rid="ref12 ref13 ref14">12, 13, 14</xref>
            ].
The use of certain race labels such as ‘Indian’, for instance, can be problematic given that it refers
to nationality rather than one distinct race or ethnicity 1. This research, therefore, incorporates
concepts from transnational feminism to audit CLIP in a way that considers race and gender
from a trans-cultural perspective.
          </p>
        </sec>
      </sec>
    </sec>
    <sec id="sec-3">
      <title>3. Methodology</title>
      <p>
        To audit CLIP and understand how gender bias intersects with geographical region and culture,
building on work by Mandal et al. [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ], we created a dataset of images of men and women
crawled from various geographical locations across the world. This method of basing the data
gathering process in diferent regions of the world allows for the representation of gender that
is presented to those diferent regions through internet searches to be captured and aligns with
the importance of considering the issue of bias from multiple perspectives. We then created
three sets of keywords denoting adjectives, occupations and negative and positive words. Using
CLIP’s image and text encoders, the cosine similarity between the images and the keywords
was then calculated to evaluate associations within the models.
      </p>
      <sec id="sec-3-1">
        <title>3.1. The Image Dataset</title>
        <p>
          We curated an image dataset using Google Image Search. The query terms were ‘man’ and
‘woman’ translated into diferent languages as per the location. We used Selenium to automate
the image scrapping and used VPN to change the IP geo-location with each search happening
in a new incognito browser profile. We used Western Europe, Eastern Europe, North Africa and
West Asia, Sub-Saharan Africa, South Asia, Southeast Asia, East Asia, North America and Latin
America as geographical regions as used by Mandal et al. [
          <xref ref-type="bibr" rid="ref10">10</xref>
          ]. The languages for the query
terms and the country for the VPN location are provided in Table 1 along with language and
location pairs and corresponding abbreviations. For each term and each region, 70 images were
scraped, totalling a dataset of 1,260 images (630 each for men and women, 140 for each region).
        </p>
      </sec>
      <sec id="sec-3-2">
        <title>3.2. The Keywords</title>
        <p>
          We used three sets of keywords. The first set is based upon the bias analytics conducted by
the developers of CLIP [
          <xref ref-type="bibr" rid="ref5">5</xref>
          ] and consists of five positive ( trustworthy, educated, smart, confident,
and achiever ) and five negative ( criminal, terrorist, gangster, drug addict, and fraud) words. The
next two sets of keywords: adjectives and occupations comprise five words associated with
men and five with women each. For adjectives, the words honorable, dissolute, arrogant, heroic,
        </p>
        <p>
          Indonesian Indonesia
and boyish are associated with men, and romantic, submissive, elegant, caring, and delicate are
associated with women. In the case of occupations, carpenter, mechanic, mason, architect, and
mathematician are male-dominated and midwife, librarian, housekeeper, dancer, and teacher are
female-dominated [
          <xref ref-type="bibr" rid="ref15">15</xref>
          ]. These sets of words are taken from Garg et al. [
          <xref ref-type="bibr" rid="ref15">15</xref>
          ], and five words were
randomly chosen from the list for each of the subcategories.
        </p>
      </sec>
      <sec id="sec-3-3">
        <title>3.3. Image-Text Similarity</title>
        <p>
          CLIP is a multimodal model that creates embeddings for text and images using text and image
encoders, trained using contrastive learning to find the most similar image-text pairs [
          <xref ref-type="bibr" rid="ref5">5</xref>
          ]. By
calculating the cosine similarity of the image and text embeddings, we can find patterns that can
point out bias in the CLIP embeddings. The similarity is calculated by adopting the approach
developed by the authors of CLIP 2. Similarly, the image encoder used in our experiments is
Vision Transformer ViT-L/32 and all keywords are prefixed with the sentence ‘An image of ’
following.
        </p>
      </sec>
      <sec id="sec-3-4">
        <title>3.4. Visual Question Answering and Grad-CAM</title>
        <p>
          We created a visual question-answering machine using CLIP that takes in an image and a
text question (sentence) and answers the question based on the image. We then use Gradient
Weighted Class Activation Mapping (Grad-CAM) [
          <xref ref-type="bibr" rid="ref16">16</xref>
          ] to create a heatmap superimposed on the
original image to highlight the region of the image that the model uses the most to answer the
question.
2https://colab.research.google.com/github/openai/clip/blob/master/notebooks/Interacting_with_CLIP.ipynb
        </p>
      </sec>
    </sec>
    <sec id="sec-4">
      <title>4. Findings and Discussion</title>
      <p>The image-text cosine similarity scores were calculated for the three sets of keywords: negative
and positive traits, adjectives and occupations. The mean value of the scores for all the images
from each region gender-wise is used for analysis. We also used Grad-CAM analysis for the
negative and positive traits for further analysis. The findings are discussed in detail in the
following subsections.</p>
      <p>A summary of the trends in the scores is given in Table 2, where trend refers to the net
positivity or negativity in the scores and is given as    = ∑ − ∑ where  is the mean
cosine similarity of the positive words and  is the mean cosine similarity of the negative words.
Gender Diference is calculated as:</p>
      <p>Diference = | ∑  −
∑  |
where, M ∈ mean cosine similarity for images of men and W ∈ mean cosine similarity for images
of women.</p>
      <sec id="sec-4-1">
        <title>4.1. Negative and Positive Words</title>
        <p>
          We see that the mean cosine similarity scores are higher for all the images, but images of
women generally have less negativity than men but with geographical diferences. For images
of women from Europe, North America, and East Asia, the trend results are zero (i.e. neutral).
These regions generally comprise the ‘Global North’ and are generally wealthy, developed, and
democratic [
          <xref ref-type="bibr" rid="ref17">17</xref>
          ]. Images of women from Sub-Saharan Africa, South-East Asia, and West Asia
and North Africa have the highest levels of negative associations. These regions generally
comprise the ‘Global South’ and lag behind the Global North in wealth and development [
          <xref ref-type="bibr" rid="ref17">17</xref>
          ].
The gender diference is highest for South Asia and West Asia and North Africa. These two
regions also score the lowest in the Global Gender Gap Index 3.
        </p>
        <p>The gender diference for Sub-Saharan Africa is low, but this region also ranks low in the
Global Gender Gap Index. Fig 3 shows the relationship between the Global Gender Gap Index
and gender diference, demonstrating a strong relationship between the two scores. The regions
with the highest Global Gender Gap Index, such as Europe, North America, and East Asia, tend
to have the lowest gender diference. The Global Gender Gap Index used in this paper is for the
3https://www3.weforum.org/docs/WEF_GGGR_2022.pdf
country from where the images were scraped, as shown in Table 1. In the case of two countries,
the average is used.</p>
        <p>The similarity for the word ‘terrorist’ is highest for the images of women from South-East
Asia and West Asia and North Africa (Appendix A). The predominant religion in these two
regions also happens to be Islam4. Using Grad-CAM, we found that women from these regions
have a higher chance of being assigned the label ‘terrorist’ (see Figure 1). On further analysis,
we found that images of women wearing hijab (headscarf) are more likely to be associated
with the label ‘terrorist’. In Figure 2, an image of two women from the same region (West Asia
and North Africa), but with one wearing a hijab, was given to the visual question answering
machine with the text ‘Who is the terrorist’. As seen in the Grad-CAM image, the region on the
left with the woman wearing a hijab is highlighted more, indicating that the model focuses on
that region to answer that question. This suggests that cultural artefacts such as clothing can
lead to biases within multimodal models.</p>
      </sec>
      <sec id="sec-4-2">
        <title>4.2. Adjectives</title>
        <p>
          The cosine similarity scores for adjectives show stereotypical gender bias for men and women.
The masculine adjectives have a higher similarity with images of men, and the feminine
4https://web.archive.org/web/20110209094904/http://www.pewforum.org/The-Future-of-the-Global-Muslim-Population.
aspx, Last accessed: June 2023
adjectives have a higher similarity with the images of women. Figure 4 shows the mean cosine
similarity of the keywords by region. Images of women from East and South-East Asia have
higher similarity for the terms ‘caring’, ‘elegant’, and ‘delicate’. This may reflect a Western
bias which considers Asian women as more ‘feminine’ [
          <xref ref-type="bibr" rid="ref18">18</xref>
          ]. The gender diference scores are
the lowest for Europe, North America and East Asia. These regions tend to be developed and
wealthier and score better in the Global Gender Gap Index [
          <xref ref-type="bibr" rid="ref17">17</xref>
          ]. West Asia and North Africa,
and South Asia have the highest gender diference and perform worse in the Global Gender
Gap Index 5. Fig 5 shows the relationship between the Global Gender Gap Index and gender
diference, and a strong relationship is seen between the two scores.
        </p>
      </sec>
      <sec id="sec-4-3">
        <title>4.3. Occupations</title>
        <p>The cosine similarity scores for occupations show stereotypical gender bias for images of men
and women for all regions. A heatmap of the similarity scores is given in Fig 6. Traditionally
male-dominated occupations such as ‘mechanic’, ‘architect’, and ‘mathematician’ have higher
5https://www3.weforum.org/docs/WEF_GGGR_2022.pdf
similarity scores for men, while traditionally female-dominated occupations such as ‘midwife’,
‘housekeeper’, and ‘librarian’ have higher similarity scores for women. Images of women
from South, East, and South-East Asia had the highest similarity with occupations such as
‘midwife’, ‘housekeeper’, and ‘librarian’. Images of women from Europe and North America
have lower similarity for traditionally female-dominated occupations such as ‘midwife’ but
higher similarity for traditionally male-dominated occupations such as ‘architect’. The gender
diference scores show a similar trend as seen earlier; Europe and North America show the least
gender diference and are the regions with the best Global Gender Gap Index. Fig 7 shows the
relationship between the Global Gender Gap Index and gender diference, and also reflects a
strong relationship between the two scores.</p>
      </sec>
    </sec>
    <sec id="sec-5">
      <title>5. Conclusion</title>
      <p>
        Gender bias is a complex, multifaceted, and multidimensional issue comprising various
dimensions such as race, ethnicity, culture, and geography. Thus it is dificult to analyse the
issue using a singular theoretical lens or theories primarily developed in the Western world.
Transnational feminism ofers places importance on the analysis of the issue of gender bias from
a more inclusive lens, accommodating diverse global perspectives such as globalisation, income
inequality, and the economic and digital divide between the global north and south among other
contemporary issues. In incorporating this perspective in our research, we uncovered significant
evidence of gender bias in CLIP with diferences in how such bias manifests regionally and
culturally. Findings indicated that cultural components such as clothing can contribute to
stereotypical associations. A strong correlation was also evident between the Global Gender
Gap Index and gender diference scores, with Europe, North America, and East Asia scoring high
on both the indices and South Asia, and West Asia and North Africa performing the worst. This
may be related to levels of gender equality in society influencing the representation of gender
within internet content from those regions, afecting levels of gender bias in training data. CLIP
is also trained on data primarily curated from the English internet and biases exhibited are
those inherited from it and this may explain the association of ‘hijab’ with ‘terrorism’ as has
been explored in earlier research [
        <xref ref-type="bibr" rid="ref10 ref11 ref2">10, 2, 11</xref>
        ].
      </p>
    </sec>
    <sec id="sec-6">
      <title>Acknowledgments</title>
      <p>Abhishek Mandal was partially supported by the &lt;A+&gt; Alliance / Women at the Table as an
Inaugural Tech Fellow 2020/2021. This publication has emanated from research supported by
Science Foundation Ireland (SFI) under Grant Number SFI/12/RC/2289_2, co-funded by the
European Regional Development Fund.</p>
      <p>A. Consolidated mean scores - positive and negative traits
R E i
s
t
a
i-sh .0520 .8210 .8610 .8910 .9810 .1990 .210 .8610 .9710 .6020 .02 .190 .8810 .9610 .1890 .1930 .2180 .1870 .2040 .2010 ittev
r
n a
a g
p A e
S L
n
g E
n
E W
- 8 7 7 8 8 8 9 7 18 .01</p>
      <p>7 8 8 3 3 9 7 7 3 7 7 5 6 7 1 5 4 1 8 9
lish .910 .170 .01 .810 .190 .01 .910 .710 .810 .910 .10 .10 .10 .10 .10 .10 .10 .10 .0
u E
d
3 li
li-sh .910 .710 .810 .10 .10 .910 .910 .170 .01 .910 .109 .018 .01 .109 .109 .108 .200 .107 .019 .019</p>
      <p>7 8 3 8 9 2 4 5 8 6 7 2 8 8 2 6 6 1 3 6
ra A
A W
i-cb AN .810 .107 .107 .106 .109 .108 .202 .108 .108 .109 .200 .108 .108 .108 .019 .019 .024 .01 .0</p>
      <p>9 9 7 8 5 3 9 8 4 4 3 9 2 6 8 1 2 98 .20 022</p>
    </sec>
  </body>
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