Emotions play a fundamental role in our daily lives, shaping our choices, interpersonal relationships, and work. Scientific interest in this field has been steadily growing, with Virtual Reality (VR) emerging as a captivating medium for emotion generation. VR has the unique ability to immerse users in fully simulated environments, engaging all the senses and ofering manipulative potential. It also provides a safe space for studying emotions in diverse contexts. This presentation will unveil some tricks to efectively evoke emotions in VR and uncover the promising applications awaiting further research.