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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Identifying Individuals using Identity Features and Social Information</article-title>
      </title-group>
      <contrib-group>
        <aff id="aff0">
          <label>0</label>
          <institution>Matthew Rowe Web Intelligence Technologies Lab Department of Computer Science University of Sheffield</institution>
          ,
          <country country="UK">UK</country>
        </aff>
      </contrib-group>
      <abstract>
        <p>This paper presents an approach for the disambiguation of individuals using the semantics of identity and social circles. Identity information is extracted and integrated to provide a presentation of existing identity information currently on the web relating to a given individual. Communities are used to discover identity resources, share them socially, and critique the resources based on the accuracy and volume of their content. As motivation for this research issues concerning identity theft, online fraud and cyber stalking are considered, where the growth of the social web has contributed to the rise in such practices. Monitoring identity on the web would go some way to addressing these issues.</p>
      </abstract>
      <kwd-group>
        <kwd>community</kwd>
        <kwd>disambiguation</kwd>
        <kwd>identity</kwd>
        <kwd>integration</kwd>
        <kwd>semantic web</kwd>
        <kwd>social web</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1. Research Problem Overview</title>
      <p>
        The motivations behind my research have been the growth of the social web over the
past 2 years, and the rise in online identity theft and cyber stalking [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ]. The work
presented in this extended abstract provides an approach that identifies, extracts and
integrates occurrences of identity information from the web. The approach is split
into three parts: Extracting identity information and social network mining,
integrating identity information, and resource discovery.
      </p>
      <p>The semantics of identity are used to perform the extraction process by recognising
identity features within a web resource and extracting the content relating to these
features. Social networks are mined and pruned to derive the social circle that an
individual belongs to using social content such as socially tagged images and
conversation data. The social circle is then used to recognise identity information on
the web, by parsing text content from web pages to derive the names of individuals,
and comparing them against the social circle.</p>
      <p>Disambiguating between information describing different individuals using
features of identity and the pruned social circles is used to aid with the integration of
identity information. Social circles are used to provide a useful technique to
disambiguate individuals by their acquaintances. Resource discovery is supported
using a community of users by sharing resources containing identity information; the
community is responsible for rating, and critiquing the resources, and discovering
more identity resources upon which they are shared with the community.</p>
      <p>Semantic technologies provide useful techniques and methods to identify
individuals. An individual’s identity will be formalised to encapsulate uniquely
identifiable properties, reasoning is performed to derive additional information
relating to the individual. The extraction of information will be carried out using a
populated ontology containing personal details belonging to an individual. Identity
information from various resources will be integrated together, and disambiguated
according to their semantics. Involving a community to aid with extraction, by
sharing vital resources, will also use social technologies. Social feedback methods
will also be used for feature selection by allowing an individual to select the
properties of their identity they believe to be the most prevalent.</p>
      <p>The work presented within this abstract employs a both a combination of existing
methodologies such as social networking mining, and original techniques for
disambiguation of individuals. The motivation of this work places emphasis on
monitoring online information, and providing risk assessments to concerned users,
those who wish to discover what information exists relating to them. This extended
abstract is structured as follows: Section 2 discusses the state of the art divided into
the three previously mentioned areas. Section 3 is similarly divided into three areas
outlining the work plan by explaining the various investigations being conducted.
Section 4 explains the evaluation methods to be used, and section 5 presents
concluding remarks.</p>
    </sec>
    <sec id="sec-2">
      <title>2. Related Work and Contributions</title>
      <sec id="sec-2-1">
        <title>Extracting Identity Information and Social Network Mining</title>
        <p>
          The state of art on information extraction distributed throughout various textual
sources includes standard information extraction mechanisms and approaches that can
be applied to identity data such as classic wrapper induction [
          <xref ref-type="bibr" rid="ref5">6</xref>
          ] for information
extraction from structure sources, and more up to date approaches such as support
vector machines [
          <xref ref-type="bibr" rid="ref3">4</xref>
          ] for the extraction of information from free text. My work has
focused on the semantics of identity, what properties are more prevalent than others,
and how the community can influence the prevalence of identity features when
extracting identity information.
        </p>
        <p>
          The state of the art within the area of social network mining commonly uses
techniques such as entity co-occurrence [
          <xref ref-type="bibr" rid="ref7">8</xref>
          ], [
          <xref ref-type="bibr" rid="ref2">3</xref>
          ] for extracting the strengths and ties
among individuals. A seed set of entities is produced that models the names of
individuals that commonly co-occur together in the same context. State of the art
work presented in [
          <xref ref-type="bibr" rid="ref8">9</xref>
          ] also demonstrates how social networks can be mined from
Semantic description files via FOAFnet. Advancement on previous work is
demonstrated in [
          <xref ref-type="bibr" rid="ref9">10</xref>
          ] and [
          <xref ref-type="bibr" rid="ref4">5</xref>
          ] where relations between individuals within the same
social network are not only identified but are also given labels denoting the tie
between them. My research will investigate the inference of relationship strengths that
bind relationships. Using such methods I am investigating how social cliques and
circles play an important role in identifying individuals, similar to real life
identification through acquaintances.
        </p>
      </sec>
      <sec id="sec-2-2">
        <title>Integrating Identity Information</title>
        <p>
          Social networks from two separate sources are integrated together in [
          <xref ref-type="bibr" rid="ref10">11</xref>
          ], enabling
the integration of identity information. Disambiguation is performed using a context
sensitive algorithm, considering the properties and relations surrounding the entities
in question. Utilising both community selected prevalent identity features and social
circles, my work will contribute to the state of the art by offering a social approach to
the feature selection problem and disambiguating objects using social bonds. By
incorporating a user within the disambiguation process bootstrapping is performed by
allowing the user to select the features of their identity that they believe provide their
most unique features.
        </p>
      </sec>
      <sec id="sec-2-3">
        <title>Resource Discovery</title>
        <p>
          Work in [
          <xref ref-type="bibr" rid="ref6">7</xref>
          ] describes a framework to allow users to share information within a
community portal by adding and removing metadata from already existing
information. My work contributes to the state of the art by sharing resources
containing identity information, and supervising the process of information extraction
by allowing individuals to select their prevalent identity features. User based feedback
is used enabling individuals to rate resources based on their usability and accuracy of
retrieved content.
        </p>
      </sec>
    </sec>
    <sec id="sec-3">
      <title>3. Work Plan</title>
      <sec id="sec-3-1">
        <title>Extracting Identity Information and Social Network Mining</title>
        <p>Regarding the discovery of identity information I have focussed on the semantics of
identity. I am currently defining a manually created ontology encapsulating the
properties of identity, and able to capture an individual’s identity properties. Future
work includes the designing of a methodology to efficiently discover identity
information from the wider web. In order to extract identity information I have
investigated the use of support vector models for community supported identity
extraction from semi-structured web resources. Following work will investigate
focussed crawling using specialised web queries, indexing a subset of the web, and
community supported blocking mechanisms.</p>
        <p>To mine social networks I have created several mechanisms to extract social
network data from social networking sites that will be used to seed sets for a wider
mining process. A working prototype of this approach is available for use1. The next
stage of work will investigate the pruning of social network data to derive social
cliques and circles, and the investigation of the effects and application of identity
discovery through the use of social cliques and clusters.</p>
      </sec>
      <sec id="sec-3-2">
        <title>Integrating Identity information</title>
        <p>The work I have done to date has investigated the integration of object data from
heterogeneous web resources, and the disambiguation of objects. The disambiguation
of objects can then be applied to identity information. Further work will investigate
1 http://apps.facebook.com/socialcircular
the use of pairwise decision models, and community supervision of integration where
I anticipate that the use of feature selection using decision models will be an
important aspect of disambiguating identity information.</p>
      </sec>
      <sec id="sec-3-3">
        <title>Resource Discovery</title>
        <p>To date I have researched approaches to share resources through social bookmarking
tools and similar web applications. Future work will investigate the adoption of
collective intelligence approaches when sharing identity resources, and the use of
feedback mechanisms to rate and prioritise identity resources.</p>
      </sec>
    </sec>
    <sec id="sec-4">
      <title>4. Evaluation</title>
      <sec id="sec-4-1">
        <title>Extracting Identity Information and Social Network Mining</title>
        <p>Identity extraction will be evaluated for precision, recall and error rate. Evaluators of
the approach will be required to find all occurrences of their identity manually to
create a gold standard, detailing what identity details are present. Extracted identity
information will then be evaluated against the gold standard. Precision and error rate
will be used to evaluate extracted social networks through comparison against real life
social networks for each individual performing the evaluation. Evaluators will also be
required to validate relationship strengths within their social circle, and the members
of their social circle.</p>
      </sec>
      <sec id="sec-4-2">
        <title>Integrating Identity Information</title>
        <p>Evaluation will be performed using exhaustive user testing to derive the precision,
recall and error rate. Each individual will verify the all information items relating or
not relating to them, and the integrated information to identify incorrectly integrated
information and incorrectly excluded data.</p>
      </sec>
      <sec id="sec-4-3">
        <title>Resource Discovery</title>
        <p>The evaluation of the sharing mechanism will be performed using social studies of
users when using the approach, testing for user satisfaction through questionnaires.
The approach should provide a useful means for sharing identity resources through an
easy to use, yet effective methodology.</p>
      </sec>
    </sec>
    <sec id="sec-5">
      <title>5. Conclusions</title>
      <p>This paper presents an overview of the research that I am currently conducting. The
research when broken down into the three areas can be summarised further to include
information extraction, information integration and sharing mechanisms. The first
areas being largely concerned with existing semantic web technologies and their
adaptation to these areas of work. The third area is largely centred around the social
web, and current sharing mechanisms being employed by social web sites and
services. A combination of both semantic web and social web technologies would
incorporate the user at a more intrinsic level by supervising the information extraction
and integration stages.</p>
      <p>The state of the art will be contributed to mainly in the area of social network
mining, and the use of the derived social circles to disambiguate individuals. The
work that I have carried out so far has been largely concerning research within each
separate area of work, and I have reached a position to begin implementation of an
approach to disambiguate individuals using social circles. Information retrieval
metrics have been chosen to evaluate the extraction and integration of information
because of their widespread usage in similar applications. Evaluating for user
satisfaction was selected when evaluating the discovery of resources in order analyse
the effectiveness of the sharing mechanism.</p>
      <p>In relation to the addressing of issues such as identity theft, online fraud, and cyber
stalking, the presented approach provides a methodology to monitor the occurrence of
identity information, and using semantic technologies reasoning can be performed to
asses the risk of an individual being a victim of such practices. The approach must
have sufficient flexibility to allow assessments to be made based on alternative
requirements, such as different identity features. Disambiguating identity information
performs a crucial role when assessing the risk of identity theft, any information that
is wrongly classified could contribute to providing a false analysis.</p>
    </sec>
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