Today, the brand of a teacher or scientist is an integral part of his pedagogical and scientific activity. The teacher's personal page should complement the image of the teacher of the institution of higher education and have an appropriate appearance and content that corresponds to the teacher's corporate code. Therefore, the article analyzes the expediency of creating a positive image of a teacher of a higher education institution in the social environment of the Internet. The article presents tools that should be used to create a positive image of a teacher at a higher education institution. The process of forming and the context diagram of the informational image of the teacher of higher educational institutions are presented. The stages of formation of the informational image of the teacher of higher educational institutions are determined. Social network, teacher, scientometric databases, image, Higher Education Institution, social SCIA-2023: 2nd International Workshop on Social Communication and Information Activity in Digital Humanities, November 9, 2023, Lviv, Proceedings
environments of the Internet
Today, creating a positive image of a modern teacher at a higher education institution is an urgent and necessary task. The components of a teacher's image include many characteristics, in particular: professional qualities, pedagogical skills, personal qualities, appearance, etc. However, at the time of global informatization and digitalization, the formation of the teacher's image in the social environments of the Internet is an urgent task. Taking into account the popularity of social media on the Internet, the formation of an informational image of a teacher is possible by creating a personal page in social networks. The teacher's personal page should complement the image of the teacher of the institution of higher education and have the appropriate appearance and content. Taking into account the number and types of social networks that are suitable for creating a teacher's brand, it is necessary to form a complete informational image of the teacher in the social environments of the Internet. It is worth noting that often the teacher is also a scientist, so it is necessary to pay attention to the quality content of scientific social networks.
Institutions of higher education and the scientific sphere are constantly developing and modernizing, along with these spheres, scientists and teachers are also developing. The challenges of modern society make corrections in all spheres of activity, including teaching. Therefore, the image of a modern teacher and its components is permanently studied. Ukraine
2023 Copyright for this paper by its authors. CEUR
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Highlighting previously unsolved parts of the general problem to which this article is devoted: analyzing previous studies, scientists do not pay enough attention to the formation of an informational image of a teacher, as a component of the image of a modern teacher of a higher education institution.
The purpose of the article is to research the way of forming the image of a modern teacher of a higher education institution in the social environment of the Internet. In order to achieve the goal, an analysis of popular social networks was carried out and a context diagram of the creation of the teacher's informational image was presented.
Social environments of the Internet can include sites, social networks, and virtual communities.
Today, social networks are the best platform for forming an informational image and personal brand on
the Internet. According to statistics of visitors to social networks on the Internet, the portal
"StatCounter" [
Platforms that are sources and generators of the information image of a teacher at a higher education institution can be divided into the following categories (Fig. 2.): Social networks. Most often, a personal profile in social networks is used to interact with students, or with future applicants. Social networks are also used to build a teacher's own brand. They use social networks, such as: ResearchGate, LinkedIn, in the professional activity of a teacher to form a scientific resume, search for a job, partners for cooperation, and present professional achievements. Scientometric databases. Scientometric databases are used for professional scientific and teaching activities. It is not only an abstract and bibliographic database, but also a tool for tracking citations and publication activity of a teacher of a higher education institution. With the help of scientometric databases, it is possible to find colleagues from the same subject area for cooperation. Sites. Private websites and websites of higher education institutions are used for personal branding and for scientific activity, for searching for projects and partners. Other. Another should include mentions of teachers of higher education institutions in mass media. Also, here you can include reviews about teachers of higher education institutions on educational portals.
The statistics of the "StatCounter" portal are general and not specialized for a specific subject area.
However, these statistics let us understand which social networks should be used for teacher branding
in the public space. Of course, these statistics and processed other social networks are summarized from
the point of view of the work of a teacher of a higher education institution in Ukraine, actually from
general experience and observations. Each country or educational institution determines for itself which
platforms are useful for them to build an informational image of a teacher of a higher education
institution in the social environments of the Internet.
1. Social networks.
ResearchGate. The scientific social network ResearchGate was created for the purpose of
cooperation between scientists from different parts of the world. The social network provides an
opportunity to use the database of publications of registered users, exchange messages and files,
search by CV, create groups and projects. Also, with the help of ResearchGate, teachers can create
scientific blogs within the social network [
The formation of the informational image of a teacher of a higher education institution [5; 23] in the social environment of the Internet has its own life cycle, which is presented to us in Fig. 3 and consists of five stages.
Stage 1 – Planning the creation of an informational image of the teacher. The teacher's decision to create his/her informational image in the social media of the Internet, as a component of forming a positive image of the teacher of the institution of higher education. At this stage, the teacher plans to create his personal brand as both a scientist and a teacher, to declare himself and his achievements in the information space. It is worth noting that speaking about the personal brand of a teacher, it should be a personal initiative of the teacher. Institutions of higher education encourage the formation of a scientific brand of a teacher by writing publications that are included in scientometric databases, thereby creating a profile for them there with affiliation to an institution of higher education and tracking their publication activity and citations.
Stage 2 – Analysis of the teacher's activity. It is necessary to carry out an analysis of the reference pages of teachers of higher education institutions. Analysis of one's activity and information that must be disclosed about one's activity. Determine the purpose and goals of forming an information image of your image. You need to analyze what is relevant in the social networks of the Internet in your subject area, and understand what exactly you need to develop. Today, more and more people want to see the publishing and social activity of teachers, openness to students and the creation of scientific and educational projects.
Stage 3 – Choosing a platform. The choice of a social network in which the teacher of higher education will form his informational image. Familiarization with the sections that need to be filled with information. There can be several platforms for highlighting scientific activities (for example, ResearchGate) and personal achievements (for example, LinkedIn, Facebook).
Stage 4 – Data about the teacher. Forming a package of information that must be highlighted in social networks: personal information, scientific achievements, topics for posts.
Stage 5 – Management of the teacher's informational image. Management of your pages in social networks, permanent updating of information, publication of posts and interaction with other users of social networks. A content plan is necessary for high-quality information presentation of a teacher of a higher education institution in the social environment of the Internet. A publication activity plan is also needed to increase citations and activity in scientometric databases. It is necessary to update the information about the teacher on the websites of units and institutions of higher education.
A context diagram is the main tool for the structural analysis of a certain activity, and also graphically illustrates the complex processes of the system and the flow of data between them. The context diagram of the formation of an informational image of a teacher of a higher education institution is presented in Fig. 4, 5.
The external entity "User of social media of the Internet" is connected to the main process "Formation of the information image of the teacher" using the data flow "Views" and "Information about the activity of the teacher". The user will receive information, which is published on the Internet, about the teacher of the higher education institution. The external entity "Teacher" is connected to the main process using the data flow "Information content" and "Engagement statistics". In order to form a teacher's informational image, it is necessary to permanently update information about oneself and one's achievements. Also, the teacher can view statistics on visits to his page and comments on his posts. The Information Resources external entity is connected to the main process via the Teacher Information and Posts data flows. The information resources include posts by the teacher and about the teacher, which forms the informational image of the activity of the teacher of the higher education institution.
( ) = { ( )} =1.. ( ), (5) where – i-th social network where there is a profile of a teacher of a higher education institution, ( )– the number of profiles in social networks.
( ) = { ( )} =1.. ( ), (6) where - i-th scientometric database, which contains the profile of a teacher of a higher education institution, ( )– number of profiles in scientometric databases.
( ) = { ( )} =1.. ( ), (7) where – i-th site, where there is information about the teacher of the institution of higher education, ( )– number of sites with information.
ℎ ( ) = { ℎ ( )} =1.. ( ℎ ), (8) where ℎ – i-th resource, where there is information about the teacher of the institution of higher education, ( ℎ )– number of resources with information.
Approbation of research on the use of methods and means of forming the informational image of a teacher of a higher education institution was applied at the educational and scientific team of the Department of Social Communications and Information Activities of the National University "Lviv Polytechnic" [24; 25].
Sources of information collection about teachers of the department: social networks: Facebook, Instagram, LinkedIn, RecerchGate; scientometric databases: Scopus, Web of Science, Google Scholar; official websites of divisions of higher education institutions: Wiki-portal, Website of the institution of higher education, Website of the division, The teacher's personal website; information in mass media that is freely available.
Several platforms and methods of collecting information from various sources were used to collect information about the department's teachers. Because it takes longer to do it automatically and there is a possibility of inaccurate information. When collecting information on my own, I paid attention to the language and peculiarities of writing teachers' surnames and initials, used access to university databases, where general information about the teacher is collected.
For example, the teacher "Solomia Fedushko" can be written in several ways in English. The name "Solomia" can be in the following forms and abbreviations: "Solomia", "Solomiia", "Solja", "Solya", "Соля", "Соломія". Either the user can be registered under a pseudonym, or have namesakes, and then you need to identify the teacher's account by photo and personal information.
For example, to collect information about the presence of teachers' accounts in scientific and metric databases, the "ScienceLP" information system of the Lviv Polytechnic National University was used (Fig. 6).
As of June 2023, the staff of the department includes 26 teachers with various positions, scientific degrees and titles. The teachers of the department created and managed their profiles in the social environments of the Internet, following the methods of forming the informational image of the teacher of higher educational institutions [26].
Using efficiency formulas regarding the characteristics of each of the teachers, the graph shown in Fig. 7. 10. Conclusion
The formation of an informational image of a teacher of a higher education institution as a component of the image has many advantages, namely: the possibility of finding partners for cooperation, attracting applicants to your institution of higher education, providing interesting and useful information about your field of activity, etc. However, it is necessary to analyze the information, check for literacy, authenticity and quality before it is published in the social environments of the Internet to prevent the risks of bullying and defamation. The brand of a teacher or scientist is an integral part of his pedagogical and scientific activity. The article analyzes the expediency of creating a positive image of a teacher of a higher education institution in the social environment of the Internet. Means that should be used to create a positive image of a teacher at a higher education institution are presented. The process of forming and the context diagram of the informational image of the teacher of higher educational institutions are presented. The stages of formation of the informational image of the teacher of higher educational institutions are determined.
When forming an informational image of a teacher of vocational education and training, it is important to follow the proposed means and stages of formation of IO of a teacher of vocational education and training. Taking into account the development of social environments of the Internet and arrays of information content, teachers' pages need constant monitoring and updating. The results, which were tested on the teachers of the department, also showed that the characteristics of the informational image of each teacher of the department are important. The more positive informational images of teachers, the better the overall indicator of the department, which can also be used in advertising activities of the department or educational program. 11. References [21] T. Piccardi, M. Redi, G. Colavizza, R. West, Quantifying Engagement with Citations on Wikipedia, in: Proceedings of The Web Conference 2020 (WWW '20), Association for Computing Machinery, New York, NY, USA, 2020, pp. 2365–2376. https://doi.org/10.1145/3366423.3380300. [22] S. Fedushko, Yu. Syerov, M.-A. Yanovska, The specifics of using wiki-technology for popularization of state administrative organizations on the example of university, Journal of Tourism and Regional Development 8 (2017) 55–63. [23] L. Lebedyk, Measuring pedagogical competence of teachers of higher and higher education, The image of a modern teacher 1 (2020) 29-33. [24] The official page of the SCIA department in the social network Facebook. URL: https://www.facebook.com/SCIADepartment/ [25] The official page of the SCIA department in the social network Instagram. URL: https://www.instagram.com/skid_lpnu/ [26] O. Trach, Methods of career guidance activity of the department of higher education institutions in social networks, CEUR Workshop Proceedings 3296 (2022) 40–51.