=Paper=
{{Paper
|id=Vol-3608/paper4
|storemode=property
|title=Methods and means of forming the image of the teacher of the Higher Education Institution
|pdfUrl=https://ceur-ws.org/Vol-3608/paper4.pdf
|volume=Vol-3608
|authors=Olha Trach
|dblpUrl=https://dblp.org/rec/conf/scia2/Trach23
}}
==Methods and means of forming the image of the teacher of the Higher Education Institution==
https://ceur-ws.org/Vol-3608/paper4.pdf
Methods and Means of Forming the Image of the Teacher of the
Higher Education Institution
Olha Trach
Lviv Polytechnic National University, 12 Bandera str., Lviv, 79013, Ukraine
Abstract
Today, the brand of a teacher or scientist is an integral part of his pedagogical and scientific
activity. The teacher's personal page should complement the image of the teacher of the
institution of higher education and have an appropriate appearance and content that
corresponds to the teacher's corporate code. Therefore, the article analyzes the expediency of
creating a positive image of a teacher of a higher education institution in the social environment
of the Internet. The article presents tools that should be used to create a positive image of a
teacher at a higher education institution. The process of forming and the context diagram of
the informational image of the teacher of higher educational institutions are presented. The
stages of formation of the informational image of the teacher of higher educational institutions
are determined.
Keywords 1
Social network, teacher, scientometric databases, image, Higher Education Institution, social
environments of the Internet
1. Introduction
Today, creating a positive image of a modern teacher at a higher education institution is an urgent
and necessary task. The components of a teacher's image include many characteristics, in particular:
professional qualities, pedagogical skills, personal qualities, appearance, etc. However, at the time of
global informatization and digitalization, the formation of the teacher's image in the social environments
of the Internet is an urgent task. Taking into account the popularity of social media on the Internet, the
formation of an informational image of a teacher is possible by creating a personal page in social
networks. The teacher's personal page should complement the image of the teacher of the institution of
higher education and have the appropriate appearance and content. Taking into account the number and
types of social networks that are suitable for creating a teacher's brand, it is necessary to form a complete
informational image of the teacher in the social environments of the Internet. It is worth noting that
often the teacher is also a scientist, so it is necessary to pay attention to the quality content of scientific
social networks.
2. Related Works
Institutions of higher education and the scientific sphere are constantly developing and modernizing,
along with these spheres, scientists and teachers are also developing. The challenges of modern society
make corrections in all spheres of activity, including teaching. Therefore, the image of a modern teacher
and its components is permanently studied.
SCIA-2023: 2nd International Workshop on Social Communication and Information Activity in Digital Humanities, November 9, 2023, Lviv,
Ukraine
EMAIL: olha.r.trach@lpnu.ua (O. Trach)
ORCID: 0000-0003-1461-791X (O. Trach)
©️ 2023 Copyright for this paper by its authors.
Use permitted under Creative Commons License Attribution 4.0 International (CC BY 4.0).
CEUR Workshop Proceedings (CEUR-WS.org)
CEUR
ceur-ws.org
Workshop ISSN 1613-0073
Proceedings
In [1], the author presents the influence of the teacher's image on the student, through the study of
psychological factors, professional identification and identity, and the teacher's professional attributes.
The authors in [2] present the conditions and stages of image formation of a modern teacher of a
higher education institution. The functions of the teacher's pedagogical image are determined and the
image management system of a modern teacher of a higher education institution is presented. Also, the
authors proposed measures for acquiring practical skills for creating an image.
Pedagogical competence affects the image of a modern teacher, his scientific knowledge, abilities
and skills of pedagogical activity. In [3], the authors study systems for measuring the level of
pedagogical competence of teachers of higher education institutions. Determining the level is necessary
for its competitiveness in higher education, pedagogical mobility and readiness for professional growth.
The authors in [4] conducted a study, by surveying students, on the essence of forming the image of
a modern teacher of a higher education institution and suggested ways to improve the formation of a
teacher's image. The authors also conduct research [5] on determining the essence of the formation of
the professional image of a modern teacher in institutions of higher education.
In [6], the author investigated the views of students and teachers regarding the formation of a positive
image of a modern teacher. The study paid attention to the teacher's appearance, personal qualities, and
teaching professionalism. Today, social networks are also widely used in forming the informational
image of a higher education institution [7; 8; 9]. And the generators of the information image of higher
education institutions are the official communities of the departments of the institution of higher
education in the social environments of the Internet.
The article [10] analyzes the main documents that regulate and define the activity of a teacher of a
higher education institution, highlighting the results of the analysis of the development of the profile of
teachers of higher education institutions based on the competency approach in different countries of the
world. The authors elaborated the functions of the teacher's activity in view of the strategic development
of society. From the research, a conclusion was made regarding the professional competence of a
modern teacher, which includes a personality based on knowledge, abilities and skills.
Scientists in [11] conducted a study, the results of which show that social media is a professional
development tool for teachers of higher education institutions and can increase professional
competence, which can contribute to the professional development of teachers. The results of this study
show that social media is a professional development tool for teachers and can increase professional
competence, which can contribute to teachers' professional development. Scientists note that the social
environment of the Internet helps the teacher of a higher education institution to realize himself in the
spheres of teaching, research and public work.
In [12], the author considers the use of commercial social networks and media in higher education
institutions. Scientists have investigated that the pedagogical possibilities of social media are still only
partially realized, despite such possibilities as: combining information and educational resources,
hybridization of experience, expansion of the learning context, branding of the teacher.
3. The purpose and objectives of the study
Highlighting previously unsolved parts of the general problem to which this article is devoted:
analyzing previous studies, scientists do not pay enough attention to the formation of an informational
image of a teacher, as a component of the image of a modern teacher of a higher education institution.
The purpose of the article is to research the way of forming the image of a modern teacher of a
higher education institution in the social environment of the Internet. In order to achieve the goal, an
analysis of popular social networks was carried out and a context diagram of the creation of the teacher's
informational image was presented.
4. Means for the formation of the teacher's informational image
Social environments of the Internet can include sites, social networks, and virtual communities.
Today, social networks are the best platform for forming an informational image and personal brand on
the Internet. According to statistics of visitors to social networks on the Internet, the portal
"StatCounter" [13], the most popular social network is Facebook. Rating data are presented in Fig. 1.
Figure 1: Statistics of social networks (October 2022 - June 2023)
Platforms that are sources and generators of the information image of a teacher at a higher education
institution can be divided into the following categories (Fig. 2.):
Social networks. Most often, a personal profile in social networks is used to interact with
students, or with future applicants. Social networks are also used to build a teacher's own brand.
They use social networks, such as: ResearchGate, LinkedIn, in the professional activity of a teacher
to form a scientific resume, search for a job, partners for cooperation, and present professional
achievements.
Scientometric databases. Scientometric databases are used for professional scientific and
teaching activities. It is not only an abstract and bibliographic database, but also a tool for tracking
citations and publication activity of a teacher of a higher education institution. With the help of
scientometric databases, it is possible to find colleagues from the same subject area for cooperation.
Sites. Private websites and websites of higher education institutions are used for personal
branding and for scientific activity, for searching for projects and partners.
Other. Another should include mentions of teachers of higher education institutions in mass
media. Also, here you can include reviews about teachers of higher education institutions on
educational portals.
The statistics of the "StatCounter" portal are general and not specialized for a specific subject area.
However, these statistics let us understand which social networks should be used for teacher branding
in the public space. Of course, these statistics and processed other social networks are summarized from
the point of view of the work of a teacher of a higher education institution in Ukraine, actually from
general experience and observations. Each country or educational institution determines for itself which
platforms are useful for them to build an informational image of a teacher of a higher education
institution in the social environments of the Internet.
Figure 2: Scheme of teacher's information activities
1. Social networks.
ResearchGate. The scientific social network ResearchGate was created for the purpose of
cooperation between scientists from different parts of the world. The social network provides an
opportunity to use the database of publications of registered users, exchange messages and files,
search by CV, create groups and projects. Also, with the help of ResearchGate, teachers can create
scientific blogs within the social network [14, 15]. With the help of the ResearchGate social network,
a teacher can make his works freely available, find colleagues based on interests, and search for
scientific publications.
LinkedIn. A social network for finding business contacts. A personal page in the LinkedIn
social network contains information about all personal and scientific achievements, it is possible to
add bibliographic descriptions of scientific works, information about business trips, conferences and
existing certificates. Based on the completed personal page, it is possible to create a resume and
search for a job. Users of the social network can write a review or recommend you on your page. It
is also possible to create interest groups and publish job vacancies. With the help of the LinkedIn
social network, a teacher can expand his circle of colleagues based on common interests around the
world [16].
Facebook. A social network on the Internet, which was created for students of American
universities. The user's personal profile in the social network consists of personal information,
photos, posts, a list of interests, and access to interest groups. One of the features of the Facebook
social network is the profile privacy settings. The social network allows the teacher to talk about
himself, about his personal brand, to more people in an informal setting [17].
Instagram. A social network on the Internet, which was created to quickly share photos in the
form of a mobile application. However, now the functionality of this social network is not inferior
to other similar networks. The Instagram social network is focused on photo and video content. For
teachers, short video content is an opportunity to talk about their achievements and share knowledge
from a certain subject area [18].
2. Scientometric databases
Scopus. This is an abstract and bibliographic database, created for the purpose of tracking
scientific works and their citations. Registration in the scientometric database Scopus is available
only to users with two or more publications in certain publications that are indexed by this database.
If the author has only one publication, his profile will be hidden. The presence of a teacher of a
higher education institution's profile in the Scopus scientometric database is important for
conducting evaluation studies at various levels.
Web of Science. A platform that hosts databases of scientific articles, patents and publications.
Similarly to the scientometric database Scopus [19], it is only available to users with two or more
publications in certain publications that are indexed by this database.
Google Scholar. A search engine that indexes the full text of scientific publications of all
formats and subject areas. In terms of tools, it is similar to the Scopus and Web of Science
scientometric databases [20]. However, it is considered the world's largest scientific search engine
and indexes all journals that are presented on the Internet.
3. Sites
Wiki-portal. The website is built on the basis of wikitext and allows users to independently
change information on the portal pages. A special feature of the wiki portal is the possibility of
multiple editing of the text, hyperlinks to other pages of the portal, history of text editing. The most
popular wiki portal is the free encyclopedia "Wikipedia". However, today most institutions of higher
education have their official wiki-portals, on which all teachers of higher education institutions can
post information about themselves according to the template [21; 22]. The wiki portals provide up-
to-date information about the academic and professional activities of the teacher. With the help of
a wiki portal, a teacher of a higher education institution can provide up-to-date information about
himself regarding scientific and professional activities.
Website of the institution of higher education. Each institution of higher education has its own
representation in the social environment of the Internet in the form of a site developed according to
the requirements. The official website contains all the information about the unit and the teachers
who work in the unit. For example, on the official website of the Lviv Polytechnic National
University there is information about the list of teachers working in the unit and a link to their page
on the higher education institution's Wikipedia.
Website of the department. For additional branding of a unit of a higher education institution,
separate sites of the units are created. Often, in addition to general information about the unit and its
functions, the website also contains information about the unit's employees. For example, the
website of the department highlights information about the teacher's scientific and pedagogical
activities, a list of his works and achievements.
The teacher's personal website. A teacher of a higher education institution can create his
personal site on the domain of the higher education institution (or department) or on a separate
domain. Information about a specific teacher will be posted on the personal website. For example:
his short biography, list of publications, list of scientific achievements, information about internships
and grants.
4. Other
Mentions in mass media. The mention of a teacher of a higher education institution in mass
media has a positive effect on the informational image and branding. It can be mentioned as a
scientist or as a guest analyst to comment on a certain situation.
5. Processes of formation of the informational image of the teacher of higher
educational institutions
The information image of a teacher of a higher education institution (InfImage) is publicly available
information about a teacher of a higher education institution in social media on the Internet. This is the
information created directly by the official sources of the higher education institution or the teacher
himself, as well as the information created by users in social media environments (posts, comments),
guest books, media comments, etc.
We formalize the above concepts of the stages of information image formation. We will describe
the informational image of a teacher at a higher education institution as a set of separate components:
(𝐼𝑛𝑓𝐼𝑚𝑎𝑔𝑒)
𝐼𝑛𝑓𝐼𝑚𝑎𝑔𝑒 = {𝐼𝑛𝑓𝐼𝑚𝑎𝑔𝑒𝑖 }𝑀 , (1)
𝑖=1
where 𝐼𝑛𝑓𝐼𝑚𝑎𝑔𝑒𝑖 – i-th component of the informational image of the teacher of higher education
institutions; 𝑀(𝐼𝑛𝑓𝐼𝑚𝑎𝑔𝑒) – number of components.
So, the components of a higher education teacher can be: posts on social networks, comments on
them mentioning the teacher, comments on a publication about a teacher of higher education in the
media, official pages of the teacher in social networks, official information about the teacher on
resources of higher education, etc.
The information source of a teacher of a higher education institution (Resource) is the objects
and concepts that form the informational image of the teacher. The information source can be
formed directly in social environments of the Internet, or outside of them (for example: preparation
for an interview in the mass media, preparation of a teacher's report, etc.
(𝑅𝑒𝑠𝑜𝑢𝑟𝑐𝑒)
𝑅𝑒𝑠𝑜𝑢𝑟𝑐𝑒 = {𝑅𝑒𝑠𝑜𝑢𝑟𝑐𝑒𝑖 }𝑀 , (2)
𝑖=1
(𝑅𝑒𝑠𝑜𝑢𝑟𝑐𝑒)
where 𝑅𝑒𝑠𝑜𝑢𝑟𝑐𝑒𝑖 – i-th the information source in the social environments of the Internet; 𝑀 –
number of sources.
The generator of the informational image of the teacher of secondary education (Generator) is the
users and the platform where information about the teacher of secondary education is generated. For
example, thematic virtual communities in social networks, thematic sites, thematic forums or blogs,
etc., can be generators of the informational image of a teacher of vocational education and training.
Actually, the information image generator can use several information sources.
Similarly, we will describe the set of generators of the information image of the teacher of higher
educational institutions and information sources of social media on the Internet:
(𝐺𝑒𝑛𝑒𝑟𝑎𝑡𝑜𝑟)
𝐺𝑒𝑛𝑒𝑟𝑎𝑡𝑜𝑟 = {𝐺𝑒𝑛𝑒𝑟𝑎𝑡𝑜𝑟𝑖 }𝑀 , (3)
𝑖=1
where 𝐺𝑒𝑛𝑒𝑟𝑎𝑡𝑜𝑟𝑖 – i-th generator; 𝑀(𝐺𝑒𝑛𝑒𝑟𝑎𝑡𝑜𝑟) – the number of generators.
6. Stages of formation of the teacher's informational image in the social
environments of the Internet
The formation of the informational image of a teacher of a higher education institution [5; 23] in the
social environment of the Internet has its own life cycle, which is presented to us in Fig. 3 and consists
of five stages.
Figure 3: Stages of formation of the teacher's informational image in the social environments of the
Internet
Stage 1 – Planning the creation of an informational image of the teacher. The teacher's decision to
create his/her informational image in the social media of the Internet, as a component of forming a
positive image of the teacher of the institution of higher education. At this stage, the teacher plans to
create his personal brand as both a scientist and a teacher, to declare himself and his achievements in
the information space. It is worth noting that speaking about the personal brand of a teacher, it should
be a personal initiative of the teacher. Institutions of higher education encourage the formation of a
scientific brand of a teacher by writing publications that are included in scientometric databases, thereby
creating a profile for them there with affiliation to an institution of higher education and tracking their
publication activity and citations.
Stage 2 – Analysis of the teacher's activity. It is necessary to carry out an analysis of the reference
pages of teachers of higher education institutions. Analysis of one's activity and information that must
be disclosed about one's activity. Determine the purpose and goals of forming an information image of
your image. You need to analyze what is relevant in the social networks of the Internet in your subject
area, and understand what exactly you need to develop. Today, more and more people want to see the
publishing and social activity of teachers, openness to students and the creation of scientific and
educational projects.
Stage 3 – Choosing a platform. The choice of a social network in which the teacher of higher
education will form his informational image. Familiarization with the sections that need to be filled
with information. There can be several platforms for highlighting scientific activities (for example,
ResearchGate) and personal achievements (for example, LinkedIn, Facebook).
Stage 4 – Data about the teacher. Forming a package of information that must be highlighted in
social networks: personal information, scientific achievements, topics for posts.
Stage 5 – Management of the teacher's informational image. Management of your pages in social
networks, permanent updating of information, publication of posts and interaction with other users of
social networks. A content plan is necessary for high-quality information presentation of a teacher of a
higher education institution in the social environment of the Internet. A publication activity plan is also
needed to increase citations and activity in scientometric databases. It is necessary to update the
information about the teacher on the websites of units and institutions of higher education.
7. Context diagram of the formation of the teacher's informational image
A context diagram is the main tool for the structural analysis of a certain activity, and also
graphically illustrates the complex processes of the system and the flow of data between them. The
context diagram of the formation of an informational image of a teacher of a higher education institution
is presented in Fig. 4, 5.
Figure 4: Context diagram of the teacher's informational image
Figure 5: Detailing сontext diagram of the teacher's informational image
The external entity "User of social media of the Internet" is connected to the main process
"Formation of the information image of the teacher" using the data flow "Views" and "Information
about the activity of the teacher". The user will receive information, which is published on the Internet,
about the teacher of the higher education institution. The external entity "Teacher" is connected to the
main process using the data flow "Information content" and "Engagement statistics". In order to form a
teacher's informational image, it is necessary to permanently update information about oneself and one's
achievements. Also, the teacher can view statistics on visits to his page and comments on his posts. The
Information Resources external entity is connected to the main process via the Teacher Information and
Posts data flows. The information resources include posts by the teacher and about the teacher, which
forms the informational image of the activity of the teacher of the higher education institution.
8. The effectiveness of the informational image of a teacher of a higher
education institution
The characteristics of the informational image of a teacher of a higher education institution can be
described as a tuple:
𝐼𝑛𝑓𝐼𝑚(𝑇𝑖 ) = ⟨𝑆𝑜𝑐𝑁𝑊(𝑇𝑖 ), 𝑆𝑐𝑖𝐵𝐷(𝑇𝑖 ), 𝑆𝑖𝑡𝑒(𝑇𝑖 ), 𝑂𝑡ℎ𝑒𝑟(𝑇𝑖 )⟩,, (4)
where 𝑆𝑜𝑐𝑁𝑊(𝑇𝑖 ) – social networks, 𝑆𝑐𝑖𝐵𝐷(𝑇𝑖 ) – scientometric databases, 𝑆𝑖𝑡𝑒(𝑇𝑖 ) – sites,
𝑂𝑡ℎ𝑒𝑟(𝑇𝑖 ) – other.
𝑆𝑜𝑐𝑁𝑊(𝑇) = {𝑆𝑜𝑐𝑁𝑊𝑖 (𝑇)}𝑖=1..𝑁(𝑆𝑜𝑐𝑁𝑊) , (5)
where 𝑆𝑜𝑐𝑁𝑊𝑖 – i-th social network where there is a profile of a teacher of a higher education
institution, 𝑁 (𝑆𝑜𝑐𝑁𝑊) – the number of profiles in social networks.
𝑆𝑐𝑖𝐵𝐷(𝑇) = {𝑆𝑐𝑖𝐵𝐷𝑖 (𝑇)}𝑖=1..𝑁(𝑆𝑐𝑖𝐵𝐷) , (6)
where 𝑆𝑐𝑖𝐵𝐷𝑖 - i-th scientometric database, which contains the profile of a teacher of a higher education
institution, 𝑁 (𝑆𝑐𝑖𝐵𝐷) – number of profiles in scientometric databases.
𝑆𝑖𝑡𝑒(𝑇) = {𝑆𝑖𝑡𝑒𝑖 (𝑇)}𝑖=1..𝑁(𝑆𝑖𝑡𝑒) , (7)
where 𝑆𝑖𝑡𝑒𝑖 – i-th site, where there is information about the teacher of the institution of higher education,
𝑁 (𝑆𝑖𝑡𝑒) – number of sites with information.
𝑂𝑡ℎ𝑒𝑟(𝑇) = {𝑂𝑡ℎ𝑒𝑟𝑖 (𝑇)}𝑖=1..𝑁(𝑂𝑡ℎ𝑒𝑟) , (8)
where 𝑂𝑡ℎ𝑒𝑟𝑖 – i-th resource, where there is information about the teacher of the institution of higher
education, 𝑁 (𝑂𝑡ℎ𝑒𝑟) – number of resources with information.
9. Results
Approbation of research on the use of methods and means of forming the informational image of a
teacher of a higher education institution was applied at the educational and scientific team of the
Department of Social Communications and Information Activities of the National University "Lviv
Polytechnic" [24; 25].
Sources of information collection about teachers of the department:
social networks: Facebook, Instagram, LinkedIn, RecerchGate;
scientometric databases: Scopus, Web of Science, Google Scholar;
official websites of divisions of higher education institutions: Wiki-portal, Website of the
institution of higher education, Website of the division, The teacher's personal website;
information in mass media that is freely available.
Several platforms and methods of collecting information from various sources were used to collect
information about the department's teachers. Because it takes longer to do it automatically and there is
a possibility of inaccurate information. When collecting information on my own, I paid attention to the
language and peculiarities of writing teachers' surnames and initials, used access to university databases,
where general information about the teacher is collected.
For example, the teacher "Solomia Fedushko" can be written in several ways in English. The name
"Solomia" can be in the following forms and abbreviations: "Solomia", "Solomiia", "Solja", "Solya",
"Соля", "Соломія". Either the user can be registered under a pseudonym, or have namesakes, and then
you need to identify the teacher's account by photo and personal information.
For example, to collect information about the presence of teachers' accounts in scientific and metric
databases, the "ScienceLP" information system of the Lviv Polytechnic National University was
used (Fig. 6).
Figure 6: Databases "ScienceLP"
As of June 2023, the staff of the department includes 26 teachers with various positions, scientific
degrees and titles. The teachers of the department created and managed their profiles in the social
environments of the Internet, following the methods of forming the informational image of the teacher
of higher educational institutions [26].
Table 1
The presence of characteristics of the informational image of the teacher
Social networks Scientometric Sites Other
databases
Google Scholar
Website of the
of the
ResearchGate
The teacher's
institution of
website in
mass media
Wiki-portal
Instagram
education
Facebook
personal
LinkedIn
division
Science
Web of
Mentions
Scopus
higher
Website
Teacher 1 + + + + + + + + + - - -
Teacher 2 + + + + + + + + + - - +
Teacher 3 + + + + + + + + + - - -
Teacher 4 + + + + + + + + + - - -
Teacher 5 + + + + + + + + + - - -
Teacher 6 + + + + + + + + + - + -
Teacher 7 + + + + + + + + + - + +
Teacher 8 + - - + + + + + + - - -
Teacher 9 + - - + + + + + + - - +
Teacher 10 + - + + + + + + + - - -
Teacher 11 + - - - - - + + + - - -
Teacher 12 + + - + + + + + + - - -
Teacher 13 + + + + + + + + + - - +
Teacher 14 + + - - - - + + + - - -
Teacher 15 + + - + + + + + + - - -
Teacher 16 + + - + + + + + + - - -
Teacher 17 + + + + + - + + + - - -
Teacher 18 + + - + + + + + + - - -
Teacher 19 + + + - - - + + + - - -
Teacher 20 + + + + + + + + + - - -
Teacher 21 + + + + + + + + + - - -
Teacher 22 + - + - + - + + + - - -
Teacher 23 + + + + + + + + + - - -
Teacher 24 + + + + + + + + + - - +
Teacher 25 + + + + + + + + + - - -
Teacher 26 + + + + + + + + + - - -
Using efficiency formulas regarding the characteristics of each of the teachers, the graph shown
in Fig. 7.
Figure 7: Characteristics of teachers of the department
10. Conclusion
The formation of an informational image of a teacher of a higher education institution as a
component of the image has many advantages, namely: the possibility of finding partners for
cooperation, attracting applicants to your institution of higher education, providing interesting and
useful information about your field of activity, etc. However, it is necessary to analyze the information,
check for literacy, authenticity and quality before it is published in the social environments of the
Internet to prevent the risks of bullying and defamation. The brand of a teacher or scientist is an integral
part of his pedagogical and scientific activity. The article analyzes the expediency of creating a positive
image of a teacher of a higher education institution in the social environment of the Internet. Means that
should be used to create a positive image of a teacher at a higher education institution are presented.
The process of forming and the context diagram of the informational image of the teacher of higher
educational institutions are presented. The stages of formation of the informational image of the teacher
of higher educational institutions are determined.
When forming an informational image of a teacher of vocational education and training, it is
important to follow the proposed means and stages of formation of IO of a teacher of vocational
education and training. Taking into account the development of social environments of the Internet and
arrays of information content, teachers' pages need constant monitoring and updating. The results,
which were tested on the teachers of the department, also showed that the characteristics of the
informational image of each teacher of the department are important. The more positive informational
images of teachers, the better the overall indicator of the department, which can also be used in
advertising activities of the department or educational program.
11. References
[1] G. Gorskaya, The image of the teacher as an object of professional identification of the student,
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