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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Exceptional experiences for everyone</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Alan Dix</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Cardiff Metropolitan University</institution>
          ,
          <addr-line>Cardiff, Wales</addr-line>
          ,
          <country country="UK">UK</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Computational Foundry, Swansea University</institution>
          ,
          <addr-line>Swansea, Wales</addr-line>
          ,
          <country country="UK">UK</country>
        </aff>
      </contrib-group>
      <abstract>
        <p>Often accessibility is an afterthought or sticking plaster to fix the holes in an experience that was designed with a central audience in mind: maybe middle-aged, fully able, well educated. Ideally, we would have user experiences designed specifically for different kinds of modalities and in different styles, not just because of the wide diversity of users, but also because any one user has varying needs and varying abilities at different times. In the context of a large museum or cultural institution this is already challenging, but appears impossible for smaller archives, or local community heritage. Yet if heritage and history is to be accessible this also applies to production: democratising digitisation and empowering marginalised groups. We need appropriate architectures, tools, technology, infrastructure and platforms, so that this is not just possible, but simple. In this talk I offer some insights, some examples and many research challenges towards the goal of enabling exceptional experiences for everyone.</p>
      </abstract>
      <kwd-group>
        <kwd>eol&gt;Accessibility</kwd>
        <kwd>community heritage</kwd>
        <kwd>historical archives</kwd>
        <kwd>user interface architecture</kwd>
        <kwd>data-driven interaction</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1.1. An example – Frasan</title>
      <p>
        Figure 1, (left) shows Frasan [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ], a mobile application designed to help bring the contents of
An Iodhlann, the Isle of Tiree archive, out from the dusty shelves and into the landscape of the
island. Frasan is a basic map-based application. It shows your own position using GPS and also
selected archive items that are related to places on the map such as old photographs taken of
buildings or items that originated in the area.
      </p>
      <p>How could this be made more accessible? There are easy fixes, such as adding alt tags
describing each image. However, the selection of items that are included in the application was
based largely on their visual interest. This selection would have been very different if chosen
focused on the most interesting to read. That is, we risk taking an experience optimised for the
sighted and then modifying it to produce a poor alternative.</p>
      <p>The map navigation is more complicated, perhaps there ought to be a completely different
mode of menu navigation with a 'near by' option and structural navigation for exploring
geographically based on the township areas of the island. This already begins to feel like a
different application; does that matter?</p>
    </sec>
    <sec id="sec-2">
      <title>1.2. More than alt tags</title>
      <p>
        Of course, accessibility is not just about visual impairments. Many recent interface trends,
especially for mobile-phone apps, require high precision of touch-points and then combine this
with poor feedback about what has happened. Together, these effectively shut out the elderly, or
those less confident or physically able. Elsewhere I've argued that we need more ‘nasal’
interaction styles, ones that embody history and even more command-line or dialogue-like
alternatives [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ].
      </p>
      <sec id="sec-2-1">
        <title>2. The Varieties of Heritage Experience</title>
        <p>In an ideal world, maybe we would have different interface styles optimised for different physical
and cognitive abilities as well as different age groups, social groups, and special occasions. Of
course, even the same person with the same abilities may want to experience the same underlying
material differently, if they are tired, injured, or simply would like another viewpoint.
Furthermore, these should be interconnected, so that someone taking a largely visual tour would
be able to talk about it to someone taking a more auditory or tactile visit, or parents sharing with
children even when viewing different detailed material.</p>
        <p>
          This sounds like a tall order, but twenty years ago, the Equator project explored shared
physical and virtual visits to the Mackintosh Interpretation Centre in the Lighthouse, Glasgow [
          <xref ref-type="bibr" rid="ref2">2</xref>
          ],
where some of the participants walked around the centre, some used remote VR and others plain
(and given the time very plain) web views. While all of these were predominantly visual, it
demonstrated that having a sense of collaborative experience is possible with very different
experiences.
        </p>
      </sec>
    </sec>
    <sec id="sec-3">
      <title>2.1. Infrastructure for Diversity</title>
      <p>One way to cut this apparent Gordian Knot is through open infrastructure and tools to enable
more easy capture, curation and authoring of both archive materials and the ways to experience
them.</p>
      <p>
        Many (so called) content management systems conflate the management of content itself with
the means of reading or viewing it, for example, WordPress, used in more than 40% of all websites
[
        <xref ref-type="bibr" rid="ref12">12</xref>
        ], categorises content primarily around the structure of the website. In contrast, Frasan
deliberately took a data-first approach, ensuring clear back-end data with the understanding
thatthis would enable flexible use later. Indeed, some of this data was used during the creation
of locative narrative based on the island [
        <xref ref-type="bibr" rid="ref15">15</xref>
        ].
      </p>
      <p>
        Of course, even with this back-end, Frasan only had one– visually based – interaction style. We
need easy-to-use tools to allow the creation and maintenance of different front-end experiences.
There are good examples of such systems, for example, Placebooks [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ], which made it easy to
create routes and stories about one's own area, but these usually live in their own closed silos,
not connecting with other archives or data sources. This is in part because archival sources
restrict sharing of content for IP-related reasons, and partly because of limited standards for APIs
or limited use of such standards even where they exist, such as IIIF for images [
        <xref ref-type="bibr" rid="ref1">1,19</xref>
        ].
      </p>
    </sec>
    <sec id="sec-4">
      <title>2.2. Access to Production</title>
      <p>Creating alternative experiences is tough enough given the resources of a national museum,
but it seems impossible for smaller projects, where even creating one good enough experience
is hard given the budgetary and time constraints. Furthermore, for community heritage, there
maybe limited technical expertise. Accessibility is often seen primarily in terms of consumption,
butthis implicitly assumes that only those with existing power, privilege and wealth can have a
say. If we want to claim truly accessible heritage, this has to include openness to those creating
material as well as those receiving it.</p>
      <p>
        In previous publications, we refer to ‘democratising digitisation’ [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ], that is the empowerment
of individuals and communities by making accessible means to collect, curate and publish
themselves. Initiatives such as the People’s Collection Wales [17] make it easy to upload material
into their archive, including sub-collections and stories, but for some of the reasons mentioned
earlier, do not make it easy for communities to then reuse and remix this content.
      </p>
      <p>
        In various projects, we have observed how the individuals and communities we work with
have their own ways of storing and sharing materials, typically using off-the-shelf applications
and services such as OneDrive, Google Drive, spreadsheets or Facebook pages. Ideally, we try to
work with the data as it is with minimal changes, rather than demanding they change; privileging
their ownership; a principle we call “the leaves are golden” [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ]. Cloud-based filesystems, and
indeed desktop filesystems, typically do not support rich metadata such as provenance,
annotations, or semantic relationships. The design of filesystems has hardly changed since the
1970s making them problematic for heritage purposes, even if easily usable [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ]. One challenge is
to build tools that layer upon standard filesystems and applications to provide richer
metadescriptions.
      </p>
      <p>
        On the capture side, it is always evident that as soon as a community member turns the page
in an album or opens a digital photograph, they begin to talk, to tell stories, to point out people
and places. As a way to make this easier to capture we created a small application TalkOver [
        <xref ref-type="bibr" rid="ref7 ref9">7,9</xref>
        ],
which allows users to point with their fingers, mouse or stylus while talking about a picture; the
locations are recorded and then highlighted when the recording is replayed (Figure 1, right).
      </p>
    </sec>
    <sec id="sec-5">
      <title>2.3. Connecting to the physical</title>
      <p>
        Often, we want to connect digital content to physical locations, either within museums or
outdoors and there are many technologies to enable this [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ]. We have already seen how
mapbased interfaces, while good for visual users, are problematic for screen readers and may require
radically different interaction styles, where direct use of GPS may be better. Another common
way to connect to physical locations is via QR codes, which are also a visual (sic) cue that
information is available as well as a means to access it. There are many bespoke individual codes
in the environment, and also more substantial platforms and projects that use QR codes as their
central technology, such as HistoryPoints [
        <xref ref-type="bibr" rid="ref14">14</xref>
        ] and MonmouthpediA [16]. These QR codes usually
link to a single fixed URL – the web page they link to might have different accessibility features,
but it is effectively offering a single experiential route.
      </p>
      <p>
        In a recent deployment at Troedrhiwfuwch [18], we have used QR codes, but with a small twist.
Rather than directly linking to a web page, the QR code links through a lightweight web
middleware using a unique id, rather like URL shorteners such as TinyUrl (see Figure 2). A Google
Doc spreadsheet allows easy (re)configuration of the final destination URL, but also allows
alternative options, rather in the way early pre-web HyperText systems allowed one-to-many
links [
        <xref ref-type="bibr" rid="ref11 ref13">11,13,20</xref>
        ]. This can include different language versions, but also audio, or experiences
designed for children, past residents, etc.
      </p>
      <sec id="sec-5-1">
        <title>3. Last words</title>
        <p>Instead of creating second-rate experiences for those not in the central target group, we ideally
want to create multiple ways to access local heritage, cultural sites and museums that offer
different modalities and styles suitable for diverse people and personal contexts. However, this
is not easy for small archives or local heritage projects when budgets are small and expertise
fragmentary. We desperately need tools, technology and infrastructure that allow people to work
with the materials they have, using methods they are comfortable with, to create diverse and rich
experiences for others.</p>
        <p>We’ve seen some examples that are small steps in this direction, including clear separation
between data collection and curation at the back-end and the threading of this into front-end
experiences. However, there is lots of work to do and lots of opportunity for innovative and
impactful research; so that we can indeed create exceptional experiences for everyone.</p>
        <p>For more about this work see: https://alandix.com/academic/talks/AMID2023-exceptional/</p>
      </sec>
      <sec id="sec-5-2">
        <title>Acknowledgements</title>
        <p>This paper draws on work funded through Cherish-DE (EPSRC, EP/M022722/1) and InterMusE
(AHRC UK–US New Directions for Digital Scholarship in Cultural Institutions, AH/V009664/1).
[16] MonmouthpediA: What is MonmouthpediA? 2023,</p>
        <p>URL: https://monmouthpedia.wordpress.com
[17] L. Tedd, People’s Collection Wales: Online access to the heritage of Wales from museums,
archives and libraries. Program 45,3 (2011):333–345
[18] Troedrhiwfuwch online, 2023,</p>
        <p>Village and history URL: https://whereweare.org/troedrhiwfuwch/</p>
        <p>Research projects URL: https://digitaleconomy.wales/troedrhiwfuwch/
[19] J. Van Zundert, On not writing a review about Mirador: Mirador, IIIF, and the epistemological
gains of distributed digital scholarly resources. Digital Medievalist 11.1 (2018):5.
doi:10.16995/dm.78
[20] N. Yankelovich, B. Haan, N. Meyrowitz, S. Drucker, Intermedia: the concept and the
construction of a seamless information environment. Computer 21.1 (1988):81–96.
doi:10.1109/2.222120</p>
      </sec>
    </sec>
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