=Paper=
{{Paper
|id=Vol-3728/preface3
|storemode=property
|title=Preface to the 7th International Workshop on Personalizing Persuasive Technologies
|pdfUrl=https://ceur-ws.org/Vol-3728/preface3.pdf
|volume=Vol-3728
|authors=Ifeoma Adaji,Kiemute Oyibo,Rita Orji,Jaap Ham,Alaa Alslaity
|dblpUrl=https://dblp.org/rec/conf/persuasive/AdajiOOHA24
}}
==Preface to the 7th International Workshop on Personalizing Persuasive Technologies==
https://ceur-ws.org/Vol-3728/preface3.pdf
Preface to the 7th International Workshop on Personalizing
Persuasive Technologies (PPT 2024)
Ifeoma Adaji 1, Kiemute Oyibo 2, Rita Orji 3, Jaap Ham 4, Alaa Alslaity 5
1
University of British Columbia, Okanagan Campus, British Columbia, Canada
2
York University, Ontario, Canada
3
Dalhousie University, Nova Scotia, Canada
4
Eindhoven University of Technology, Eindhoven, Netherlands
5
Trent University, Ontario, Canada
1. Introduction
There is empirical evidence that persuasive technologies are more effective in achieving a change in
attitude or behavior when they are personalized to individuals or groups of similar people [1]–[3]. The
area of personalizing persuasive technologies (PPT) has seen a significant growth in the last decade.
Several approaches have been adopted to personalize persuasive technologies. For example,
demographic factors – such as personality traits as personality type [4]–[6], gamer type [7], [8], culture
[9], age [10], and gender [11] – have been used substantially. These factors have been applied in various
domains such as e-commerce [12], [13], fitness [14], and health [15].
In spite of these advances, there is still further work required to advance the field of PPT. For
example, there is still a scarcity of research on AI-based personalization and long-term impact. As a
result, there is a need for more research on dynamic and data-driven approaches to PPT, which take
advantage of machine learning and AI. More importantly, there is a scarcity of standard ethical
frameworks for personalizing persuasive technologies [16]. Moreover, novel strategies and approaches
to make personalized persuasive technologies (more) trustworthy to increase adoption are under-
researched. In the light of these research gaps, this workshop aims to provide a platform where people
in industry and academia interested or experienced in the domain of PPT can engage in open discussions
around these topics while networking and deliberating on ways to move the field forward.
The 2024 workshop, held in conjunction with the International Workshop on Data Design Education
and Practice (DDEP 2024) [17], built on the achievements of the previous workshops by advancing
personalization research and discussing ways to address outstanding challenges in the field.
2. Previous PPT Workshops
The PPT workshop has been held successfully six times in the past under the auspices of the
International Conference on Persuasive Technology. The first edition [18] was held in 2016 in Salzburg,
Austria as a full-day workshop. It attracted over 30 participants and sixteen paper presentations.
Subsequent editions [19], [20], [21], [22] have seen varying numbers of participants and presentations.
The workshops provided attendees a great opportunity to network and discuss pertinent topics in the
area. They have recorded a good number of peer-reviewed publications on a broad range of topics in
several domains such as eHealth, eCommerce, eLearning, Mobility, Social Network, Personalized
Games and Gamification [18], [19], [23]. At the workshops, various personalization topics relating to
methods, theories, models, evaluation, systems, to mention a few, were presented [21], [24]–[26]. The
corresponding papers of the presented work, compiled as proceedings, are archived at CEUR-WS.org.
In: Kiemute Oyibo, Wenzhen Xu, Elena Vlahu-Gjorgievska (eds.): The Adjunct Proceedings of the 19th International Conference on
Persuasive Technology, April 10, 2024, Wollongong, Australia
EMAIL: ifeoma.adaji@ubc.ca (Ifeoma Adaji); kiemute.oyibo@yorku.ca (Kiemute Oyibo); rita.orji@dal.ca (Rita Orji); j.r.c.ham@tue.nl (Jaap
Ham); : alaa.alslaity@dal.ca (Alaa Alslaity)
ORCID: 0000-0001-8300-3343 (Kiemute Oyibo); 0000-0003-2976-3039 (Ifeoma Adaji); 0000-0001-6152-8034 (Rita Orji) ; 0000-0003-
1703-5165 (Jaap Ham); 0000-0002-1879-9258 (Alaa Alslaity)
©️ 2024 Copyright for this paper by its authors.
Use permitted under Creative Commons License Attribution 4.0 International (CC BY 4.0).
CEUR Workshop Proceedings (CEUR-WS.org)
CEUR
Workshop
ceur-ws.org
ISSN 1613-0073
1
Proceedings
3. Accepted Papers
This year’s workshop was hybrid in nature, i.e., it was both in-person and virtual. Two papers were
accepted and presented. Each paper underwent a double-blind review process and received two
evaluations.
The first accepted paper is titled “Investigating Gender-Specific Preferences for Persuasive
Strategies in a Persuasive Game for Healthy Eating” [17]. In this paper, the authors advance research
in personalizing persuasive technologies in games for healthy eating by comparing the perceived
effectiveness of persuasive strategies between males and females in a Pacman game for healthy eating.
The authors conducted a study of 124 participants to determine gender-specific preferences among four
persuasive strategies (reward, competition, praise and suggestion). The authors concluded that although
all persuasive strategies were effective in influencing healthy behaviour change, females preferred
praise more than males.
In the second paper titled “Network Science Analysis of Reviews of Persuasive Game Elements”
[18], the authors developed a network of persuasive strategies commonly used in game design. They
began by first conducting a review of existing papers that developed persuasive games. Next, the
authors developed a network of persuasive strategies, with nodes representing the strategies, and edges
between nodes indicating that a pair of strategies were used in the design of a game. By computing
several network metrics, the authors determined that the commonly used persuasive strategies in game
design belong to dialogue support and primary task support categories of the Persuasive System Design
(PSD) framework [19]. In addition, strategies such as rewards and feedback had high closeness
centrality, indicating that they are important nodes in the network based on their proximity to other
nodes. In conclusion, the authors suggested the use of rewards, leaderboards, challenges, narratives,
constraints, and teams as these nodes formed the largest clique in the network, indicating that these
nodes were more connected to each other compared to other nodes in the network.
4. Workshop Organizers
The PPT 2024 was organized by the following program co-chairs:
• Ifeoma Adaji, University of British Columbia, Canada
• Kiemute Oyibo, York University, Canada
• Rita Orji, Dalhousie University, Canada
• Jaap Ham, Eindhoven University of Technology, Netherlands
• Alaa Alslaity, Trent University, Canada
5. Program Committee
The program committee members include the following:
• Fakhroddin Noorbehbahani, University of Isfahan, Iran
• Homman Esfahani, University of Isfahan, Iran
• Gerry Chan, Dalhousie University, Canada
References
[1] K. Oyibo, I. Adaji, R. Orji, B. Olabenjo, M. Azizi, and J. Vassileva, “Perceived Persuasive Effect
of Behavior Model Design in Fitness Apps,” in Proceedings of the 26th Conference on User
Modeling, Adaptation and Personalization, Singagpore, 2018, pp. 219–228. doi:
10.1145/3209219.3209240.
[2] M. Kaptein, B. De Ruyter, P. Markopoulos, and E. Aarts, “Adaptive Persuasive Systems,” ACM
Transactions on Interactive Intelligent Systems, vol. 2, no. 2, pp. 1–25, Jun. 2012, doi:
2
10.1145/2209310.2209313.
[3] H. A. A. Spelt, J. H. D. M. Westerink, L. Frank, J. Ham, and W. A. IJsselsteijn, “Physiology-
based personalization of persuasive technology: a user modeling perspective,” User Modeling
and User-Adapted Interaction, vol. 32, no. 1–2, pp. 133–163, 2022, doi: 10.1007/s11257-021-
09313-8.
[4] N. Alkış and T. Taşkaya Temizel, “The impact of individual differences on influence strategies,”
Personality and Individual Differences, vol. 87, pp. 147–152, Dec. 2015, doi:
10.1016/j.paid.2015.07.037.
[5] J. Okpo, J. Masthoff, M. Dennis, and N. Beacham, “Investigating the impact of personality and
cognitive efficiency on the selection of exercises for learners,” in UMAP 2017 - Proceedings of
the 25th Conference on User Modeling, Adaptation and Personalization, 2017, pp. 140–147.
[6] K. Oyibo, R. Orji, and J. Vassileva, “Investigation of the influence of personality traits on
cialdini’s persuasive strategies,” in CEUR Workshop Proceedings, 2017.
[7] R. Orji, R. L. Mandryk, J. Vassileva, and K. M. Gerling, “Tailoring persuasive health games to
gamer type,” in Proceedings of the SIGCHI Conference on Human Factors in Computing
Systems, ACM, 2013, pp. 2467–2476. doi: 10.1145/2470654.2481341.
[8] R. Orji, J. Vassileva, and R. L. Mandryk, “Modeling the efficacy of persuasive strategies for
different gamer types in serious games for health,” User Modeling and User-Adapted
Interaction, vol. 24, no. 5, pp. 453–498, 2014, doi: 10.1007/s11257-014-9149-8.
[9] I. Adaji and J. Vassileva, “The Impact of Culture on The Factors That Influence Healthy
Shopping Habits in E-commerce,” in Adjunct proceedings of the 13th International Conference
on Persuasive Technology, April 2018,
[10] K. Oyibo, R. Orji, and J. Vassileva, “The Influence of Culture in the Effect of Age and Gender
on Social Influence in Persuasive Technology,” in Adjunct Proceedings of User Modeling,
Adaptation and Personalization (UMAP 2017), 2017.
[11] A. Ciocarlan, J. Masthoff, and N. Oren, “Actual persuasiveness: Impact of personality, age and
gender on message type susceptibility,” in International Conference on Persuasive Technology,
Springer, Cham, 2019, pp. 283–294. doi: 10.1007/978-3-030-17287-9_23.
[12] I. Adaji, K. Oyibo, and J. Vassileva, “E-Commerce Shopping Motivation and the Influence of
Persuasive Strategies,” Frontiers in Artificial Intelligence, vol. 3, 2020, doi:
10.3389/frai.2020.00067.
[13] I. Adaji, K. Oyibo, and J. Vassileva, “Shopping motivation and the influence of perceived
product quality and relative price in e-commerce,” in ACM UMAP 2019 Adjunct - Adjunct
Publication of the 27th Conference on User Modeling, Adaptation and Personalization, 2019.
doi: 10.1145/3314183.3323852.
[14] K. Oyibo and J. Vassileva, “Investigation of the moderating effect of culture on users’
susceptibility to persuasive features in fitness applications,” Information (Switzerland), vol. 10,
no. 11, 2019, doi: 10.3390/info10110344.
[15] R. Orji, L. E. Nacke, and C. DiMarco, “Towards Personality-driven Persuasive Health Games
and Gamified Systems,” Proceedings of the SIGCHI Conference on Human Factors in
Computing Systems, 2017, doi: 10.1145/3025453.3025577.
[16] S. B. Gram-Hansen and R. Kight, “Do Ethics Matter in Persuasive Technology?,” in
International Conference on Persuasive Technology, 2019, pp. 143–155.
[17] Y. Washida, M. Ma, M. Björn, T.-P. Chiu, N. Furue, and W. Xu, “The 1st International
Workshop on Data & Design Education and Practice: Changing behavior through data-driven
design (DDEP 2024),” in The Adjunct Proceedings of the 19th International Conference on
Persuasive Technology, K. Oyibo, W. Xu, and E. Vlahu-Gjorgievska, Eds., CEUR Workshop
Proceedings, 2024, pp. 1–4.
[18] R. Orji, “Preface to the International Workshop on Personalization in Persuasive Technology:
Research Challenges and Opportunities Strategies,” in Personalized Persuasive Technology
Workshop Proceedings, 2016, pp. 1–5.
[19] R. Orji, “Preface to the second international workshop on personalizing persuasive
technologies,” in CEUR Workshop Proceedings, 2017, pp. i–v.
[20] R. Orji, M. Kaptein, J. Ham, K. Oyibo, and J. C. Nwokeji, Eds., “Preface to the Third
International Workshop on Personalizing Persuasive Technologies,” in Proceedings of the Third
3
International Workshop on Personalization in Persuasive Technology co-located with the 13th
International Conference on Persuasive Technology, PPT@PERSUASIVE 2018, Waterloo,
Canada, April 16, 2018., in CEUR Workshop Proceedings, vol. 2089. CEUR-WS.org, 2018.
[21] R. Orji, J. Ham, K. Oyibo, J. Nwokeji, and O. Oyebode, “Personalizing Persuasive Technologies
Workshop 2020,” in 15th International Conference of Persuasive Technology, 2020, pp. 1–5.
[Online]. Available: http://ceur-ws.org/Vol-2629/1_workshop_orji.pdf
[22] I. Adaji, K. Oyibo, R. Orji, J. Ham, and O. Oyebode, “Preface to the 6th International Workshop
on Personalizing Persuasive Technologies (PPT 2022),” CEUR Workshop Proceedings, vol.
3153, pp. 1–6, 2022.
[23] R. Orji, “Preface to the Third International Workshop on Personalizing Persuasive
Technologies,” in Proceedings of Personalized Persuasive Technology Workshop, CEUR, 2018,
pp. i–v.
[24] R. Orji, M. Reisinger, M. Busch, and A. Dijkstra, “Preface to the International Workshop on
Personalization in Persuasive Technology: Research Challenges and Opportunities Strategies.,”
in International workshop on personalization in persuasive technology, 2016, pp. 5–9.
[25] R. Orji, M. Kaptein, J. Ham, K. Oyibo, and J. Nwokeji, “Personalizing Persuasive Technologies:
A Road Map to the Future,” in Persuasive Technology, Waterloo, Canada, 2018.
[26] R. Orji1, M. Busch, A. Dijkstra, M. Reisinger, A. Stibe, and M. Tscheligi, “Personalization in
Persuasive Technology,” in Adjunct Proceedings of the 11th International Conference on
Persuasive Technology, Salzburg, Austria, 2016, pp. 96–98.
4