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  <front>
    <journal-meta>
      <journal-title-group>
        <journal-title>Conference and Labs of the Evaluation Forum, September</journal-title>
      </journal-title-group>
    </journal-meta>
    <article-meta>
      <title-group>
        <article-title>Eric Fromm at Touché: Prompts vs FineTuning for Human Value Detection</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Ranjan Mishra</string-name>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Meike Morren</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Department of Marketing, School of Business and Economics, Vrije Universiteit Amsterdam</institution>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Tinbergen Institute</institution>
          ,
          <country country="NL">Netherlands</country>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2024</year>
      </pub-date>
      <volume>0</volume>
      <fpage>9</fpage>
      <lpage>12</lpage>
      <abstract>
        <p>Human values are notoriously dicfiult to predict as they are often of nuanced nature, culturally embedded and varying across geographies. Generative Large Language Models (LLMs) have become very powerful to mimic how people use language, including value-laden content. We explore the opportunities for supervised fine-tuning and prompt engineering the LLMs in order to better perform a downstream task such as finding value-laden content in text. We compare fine-tuning, which heavily relies on labeled data, to the more flexible approach of prompt engineering that requires less or no labeled data at all. Our goal in this paper is three-fold: 1) assess the capabilities of closed source (GPT-3.5 and GPT-4o) versus open source (Gemini and Llama3) LLMs, 2) analyse the influence of domain-specific information by comparing fine-tuning with prompts, and 3) compare multi-label with single-label approaches.</p>
      </abstract>
      <kwd-group>
        <kwd>eol&gt;Generative AI</kwd>
        <kwd>Prompt Engineering</kwd>
        <kwd>Supervised Fine-Tuning</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1. Introduction</title>
    </sec>
    <sec id="sec-2">
      <title>2. Background</title>
      <p>Higher-order constructs such as human values are likely picked up by transformer models 1. One
way to efectively use these pre-trained transformer models to capture nuances in texts containing
human values is through fine-tuning. It involves taking a pre-trained model and adopting to a specific
language modeling task by further training on a smaller task-specific dataset. The idea is that, through
ifne-tuning, the new model captures both the general linguistic features from the pre-training phase as
well as improve performance on the specific task by adjusting the model’s parameters during fine-tuning.</p>
      <p>Fine-tuning can be done in various ways, including supervised, unsupervised and semi-supervised
approaches. For our case, we use supervised fine-tuning (SFT) which involves further training the
model on a labelled dataset to adapt it to a new task. SFT involves selecting a relevant pre-training
model for the task, preparing a labeled dataset tailored to the task and then extracting a new model
with adjusted parameters that captures the specific nuances of the ask. The main advantage of SFT is
the improved performance on the specific task while also being highly resource eficient, requiring less
data and computational capacity compared to training a new model from scratch.</p>
      <p>
        In our paper, we use four models, two from OpenAI (GPT 3.5, GPT 4o), Gemini-1.0-pro and
Llama370B-Instruct, all of which are based on the transformer architecture introduced by Vaswani et al. (2017)
[
        <xref ref-type="bibr" rid="ref3">3</xref>
        ]. The main advantage of this architecture is its attention mechanism, which allows the models to
focus on diferent parts of the input text selectively, enabling them to capture long-range dependencies
and contextual relationships more efectively than previous architectures RNNs and LSTMs. This results
in better handling of complex language structures and understanding nuanced meanings. An extensive
overview of the performance of these models across diferent tasks can be studies in their technical
reports. Our choice of these particular models is influenced by our familiarity, domain knowledge as
well as the prospect of comparison between closed source (GPT 3.5, GPT-4o, Gemini 1.0 pro) and open
source (Llama3-70b-instruct) models.
      </p>
      <p>
        To maximise the benefit from these capabilities of the LLMs, we integrate description of human values
directly into the prompts. By including the information about all possible values in the prompt but
instructing the model to only report one value per sentence, we ensure that the model assigns a single
value to each sentence. Prompting is quite sensitive to the information fed, meaning even small changes
in prompts can lead to significantly diferent results which emphasizes the importance of an efective
prompt design [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ]. Therefore, we focus on how the information provided in the prompts influences
the prediction of human values. The informed zero-shot multilabel (ML) prompt (see Appendix A.1)
includes both the task of identifying human values as well as the descriptions of the values given in the
coding manual [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ]. We also use single label (SL) prompting where we only give a description of one
value (see Appendix A.3) which allows us to obtain multiple values per sentence.
      </p>
      <p>Prompting also allows us to give examples with this description which is a bridge between fine-tuning
(giving many examples) and zero-shot prompting (giving only description). We apply few-shot SL
prompting by carefully selecting examples from the training set so that the model is able to learn to
distinguish between the positive and negative examples for each value. After some experimentation, we
sufice with 3 positive examples, and 3 negative examples. The example sentences are selected from a
dataset of sentences based on the words they have in common with the value-labeled sentences. Before
matching sentences based on words, we remove the words that are common across all sentences (see
Appendix B.2). For the negative examples, we select sentences that are a) randomly drawn from those
sentences not annotated by the vocal value, b) annotated with a related value adjacent in the circle,
and c) annotated with an opposed value. This way, we hope that we show the algorithm specialized
information on what constitutes a value and what does not.</p>
    </sec>
    <sec id="sec-3">
      <title>3. Approach</title>
      <p>From the training set, we selected sentences to be used as examples in prompts as well as labeled
data used for fine-tuning. We remove sentences with fewer than 15 characters are excluded from this
selection as they are less likely to be informative about a human value, reducing the training set by
44123 sentences. when we also remove those labeled by 0.5, which might be less clear, our final training
dataset is 42210. Second, we remove the stopwords (we augmented the nltk list with 124 words, see
B.1), connector words (gensim), numbers (both alphabetically and numerically written), and tokens
smaller than 2. We keep hyphened words and nouns, adjectives, and adverbs. On this subset we run a
phrase model to identify frequently co-occurring words. From this final vocabulary of 24172 tokens,
we identify the most frequent words occurring across all sentences (see B.2). Excluding these overall
common words, we search per value for the most frequent words and match the negative and positive
examples based on these words.</p>
      <p>To explore various approaches to zero-shot and few-shot prompting and compare with fine-tuning,
we select a subset from the validation sample. For prompting, we selected max 600 sentences per
value of which 300 were positive examples, and the other 300 were divided among 4 sets of negative
examples (of which 2 were random negative examples, 1 was related negative example, and 1 was
opposed negative example). If there were fewer than 300 positive examples, we selected all positive
examples, and matched with an equal set of negative examples (divided across the random, opposed and
related values). Since the negative examples could be labeled for values other than the vocal value, the
total subset contained more than 300 positive examples for some values. In total we have .. sentences
for the validation subset used for testing (see appendix A.3 and A.1. All of our models are tested on
these subsamples from the original validation set.</p>
      <p>To fine-tune the models, we used the training set to select sentences. We used the same approach as
above but only for maximally 240 positive examples per value (for SL), or 20 positive examples (for ML)
to reduce the computational resources needed. This way, we cap the dataset used for fine-tuning at
480 sentences. Again, we tested the models on the sub samples from the validation set. For fine-tuning
Gemini, we convert the training data into a jsonl format and use the VertexAI API to initiate and run
a fine-tuning job. When completed, the job returns evaluation metrics for the training data which
includes the training loss, token accuracy at training step and number of predicted tokens at a training
step 2. These metrics can be visualised both using an API call as well as the Vertex AI Dashboard. For
ifne-tuning in OpenAI using the Davinci model, we used the 480 sentences and the labels with hyphens
between (so self-direction-thought). This resulted in fewer random responses. But still there were
responses such as: ’ self-direction-direction-thought’,’-thoughtominityetal’ or ’freedom-dominance-th’.
After performing the fine-tuning job for both single and multi-label, we evaluate their performance on
the validation set.</p>
    </sec>
    <sec id="sec-4">
      <title>4. Results</title>
      <p>
        We present our validation set results and discuss the influence of diferent choices on model
performances: 1) open vs closed source 2) fine-tuning vs prompting using single and multi-label approaches.
As can be seen in 2, our best performing model is the open source Llama3-70b-instruct with an overall
f1-score of 0.70, 6 points higher than the best performing closed source models (gemini-1.0-pro SFT
(SL) and GPT-4o few-shot (SL). This signifies that even open-access models can deliver state of the art
performance in a task like human values detection that requires nuanced and contextual understanding
of language. In comparing fine-tuning to prompting, we first analyse it on the single label. Here, the
ifne-tuning for single label for Gemini seems to relatively match the performance of the best performing
prompting approach, which Llama3 being an exception. This highlights that creating a fine-tuned
model for single labels and aggregating them for predicting all labels might give good results. However,
prompting still seems to be the best performing approach for predicting single labels. In contrast, the
multi-label approaches seem to be the worst performing for both the fine-tuning as well as prompting.
For fine-tuning, this can be caused by the lack of suficient training data for each value for the model to
properly understand the nuances in them. For prompting, we think that this can be partly explained by
the fact that these language models do not robustly make use of information presented in long input
contexts[
        <xref ref-type="bibr" rid="ref5">5</xref>
        ].
      </p>
      <p>We also see that compared to zero-shot, few-shot approaches lead to a slight gain in performance,
indicating the usefulness of including positive and negative examples for each value in prompt design.
For GPT, it seems that the more recent models are more efective with a higher F1 score for GPT4o
compared to GPT3.5. We only tested this for zero-shot single label). Adding positive and negative
examples to the prompt increases the performance. When adding on top of the examples, the context
of the sentence (i.e. the three sentences in the text preceding the sentence that was labeled), the
2https://cloud.google.com/vertex-ai/generative-ai/docs/models/gemini-use-supervised-tuning
:iitttrcegoodunhh :iiitt-frcceaoodnn iltaon isnm teeevnm :irceeaodnnm :ssrrrceeeou :iltsrreaoypn :iilttsrceaoy iiton :iltsrreoyum :iilttfsrrreeaooypnnm iilty :ilrcceeagvonn :iilltceeeeavboyddpnn :ilssrrcceeaonnm :iltssrreeaaunm :illtssrrceeeaaonm</p>
      <p>EN llA l-feS leS itSum eodH ichA oPw oPw ceaF ceSu ceSu radT fonC onC uHm eenB eenB ivnU ivnU ivnU
Submission(testset)
GPT3.5fewshot(SL) ✓ 23 08 12 13 20 27 18 27 12 15 32 31 33 07 03 19 19 35 50 11
GPT-4oinformedzero-shot(ML) ✓ 25 15 10 10 18 25 18 09 24 21 30 46 33 09 15 26 15 41 55 20
valueeval24-bert-baseline-en ✓ 24 00 13 24 16 32 27 35 08 24 40 46 42 00 00 18 22 37 55 02
performance deteriorates slightly. Note that Llama3 has only been used as a zero-shot due to time
constraints.</p>
      <p>If we zoom in on the values, we see that Llama3 performs well across all values, while other generative
LLMs perform worse. For instance, GPT3.5 has a much lower F1 score for values across the board,
except for tradition and universalism-nature. However, Llama3 also outperforms GPT3.5 here with a
very impressive F1 score of 85, respectively 91. Some values are notoriously dificult to predict, such
as self-direction thought. Even Llama3 was unable to achieve a higher F1 score than .49. Surprisingly,
ifne-tuning with GEMINI proved to be very successful and obtained an F1 of .57 for this value. We can
hypothesize that for some values such as self-direction thought, fine-tuning leads to a better result
as the model better learns the nuances in the value through suficient training examples whereas for
some an efective prompt design seems to give the best results. This also highlights the importance of
combining these two approaches to achieve an overall better result.</p>
      <p>Table 2 shows that our ML model does slightly better above the baseline model on the test set C.4. As
the SL predictions took a lot of time (for GPT3.5, it took about 3-4 hours per value for the single-label
model, and Llama3 it took about 7-8 hours per value), we only include the results of our best performing
GPT3.5 model: the few-shot single label prompt. Contrary to our expectations the prompt did not do
much better than our previous multilabel prompt using GPT4o. The value self-direction-thought was
not completely finished which could explain the low F1 score here, but even without this one value, we
don’t see an improvement of SL-GPT3.5 over ML-GPT4o. Despite these results, the single label few shot
outperformed this model in our validation subsets. The most likely reason could be that our validation
subsets have very diferent distributions of values and words than the test set.</p>
    </sec>
    <sec id="sec-5">
      <title>5. Discussion</title>
      <p>In our paper, we looked at the capabilites of open and closed source models as well as the influence of
ifne-tuning and prompting with diferent single and multi-label approaches. Based on our validation set,
prompting gives the best results when trying to predict human values using text, hence signifying the
importance of an efective prompt design, with few-shot approaches showing slight gain in performances
compared to zero shot approaches. Given the time-limitedness, further research can be focused on
looking at the text similarities and diferences between test and our validation subset. We can also
estimate SL prompting approaches with GPT-4o as well as run LLama3 SL on the entire test set given
enough computational capacity and finally compare SL SFT for openai with ML SFT and note the gain
in performance or lack thereof.</p>
    </sec>
    <sec id="sec-6">
      <title>A. Appendix: Prompts</title>
      <sec id="sec-6-1">
        <title>A.1. Multi-Label</title>
        <p>Assess which value relates to text. Follow description below in format VALUE: description.
SELFDIRECTION–THOUGHT: Freedom to cultivate one’s own ideas and abilities
SELF-DIRECTION–ACTION: Freedom to determine one’s own actions
STIMULATION: Excitement, novelty, and change
HEDONISM: Pleasure and sensuous gratification
ACHIEVEMENT: Success according to social standards
POWER–DOMINANCE: Power through exercising control over people
POWER–RESOURCES: Power through control of material and social resources
FACE: Security and power through maintaining one’s public image and avoiding humiliation
SECURITY–PERSONAL: Safety in one’s immediate environment
SECURITY–SOCIETAL: Safety and stability in the wider society
TRADITION: Maintaining and preserving cultural, family, or religious traditions
CONFORMITY–RULES: Compliance with rules, laws, and formal obligations
CONFORMITY–INTERPERSONAL: Avoidance of upsetting or harming other people
HUMILITY: Recognizing one’s insignificance in the larger scheme of things
BENEVOLENCE–DEPENDABILITY: Being a reliable and trustworthy member of the in-group
BENEVOLENCE–CARING:Devotion to the welfare of in-group members
UNIVERSALISM–CONCERN: Commitment to equality, justice, and protection for all people
UNIVERSALISM–NATURE: Preservation of the natural environment
UNIVERSALISM–TOLERANCE: Acceptance and understanding of those who are diferent from oneself
Return VALUE. If text reflects no value, return NEUTRAL.</p>
        <p>Assess if the text relates to UNIVERSALISM–TOLERANCE: Acceptance and understanding of those who
are diferent from oneself. Return 1 if it does, 0 if not.</p>
      </sec>
      <sec id="sec-6-2">
        <title>A.2. Single Label</title>
      </sec>
      <sec id="sec-6-3">
        <title>A.3. Few shot</title>
        <p>Assess if the text relates to SELF–DIRECTION–THOUGHT: Freedom to cultivate one’s own ideas and
abilities. Return 1 if it does, 0 if not. Here are some examples:
Haimov explains that it is important for the child to be involved in the process, so that he
understands that even if he is headed for a certain institution, sometimes it is not the right step for him. : 1
President Donald Trump says the US Supreme Court has not properly addressed mass election
fraud. : 1
Stabilize eco-bonuses and support eficient district heating for upgrading and decarbonization
of public and private heritage buildings.: 0
People who wanted to obtain information on the issue accelerated their research.: 0
This series of experiments is the first step in a multi-year experiment program of the Ministry
of Defense (the directorate for research and development of the military and technological infrastructure
AB) and the defense industries to develop a land and air laser system to deal with threats at diferent
ranges at high powers.: 0</p>
      </sec>
    </sec>
    <sec id="sec-7">
      <title>B. Appendix: Words</title>
      <sec id="sec-7-1">
        <title>B.1. Stopwords</title>
      </sec>
      <sec id="sec-7-2">
        <title>B.2. Common words</title>
        <sec id="sec-7-2-1">
          <title>All texts</title>
        </sec>
        <sec id="sec-7-2-2">
          <title>Security: personal</title>
        </sec>
        <sec id="sec-7-2-3">
          <title>Face</title>
        </sec>
        <sec id="sec-7-2-4">
          <title>Power: resources</title>
        </sec>
        <sec id="sec-7-2-5">
          <title>Power: dominance</title>
        </sec>
        <sec id="sec-7-2-6">
          <title>Achievement</title>
        </sec>
        <sec id="sec-7-2-7">
          <title>Hedonism Stimulation</title>
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        </sec>
        <sec id="sec-7-2-8">
          <title>Universalism: tolerance</title>
        </sec>
        <sec id="sec-7-2-9">
          <title>Universalism: nature</title>
        </sec>
        <sec id="sec-7-2-10">
          <title>Universalism: concern</title>
        </sec>
        <sec id="sec-7-2-11">
          <title>Benevolence: caring</title>
        </sec>
        <sec id="sec-7-2-12">
          <title>Humility</title>
        </sec>
        <sec id="sec-7-2-13">
          <title>Conformity: interpersonal</title>
        </sec>
        <sec id="sec-7-2-14">
          <title>Conformity: rules</title>
        </sec>
        <sec id="sec-7-2-15">
          <title>Tradition</title>
        </sec>
        <sec id="sec-7-2-16">
          <title>Security: societal</title>
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        </sec>
      </sec>
    </sec>
    <sec id="sec-8">
      <title>C. Appendix: OpenAI</title>
      <sec id="sec-8-1">
        <title>C.1. Zero-shot ML</title>
        <p>Self-direction: thought 0.389098
Self-direction: action 0.382206
Stimulation 0.444883
Hedonism 0.548611
Achievement 0.641937
Power: dominance 0.523553
Power: resources 0.458125
Face 0.365027
Security: personal 0.590541
Security: societal 0.499145
Tradition 0.550340
Conformity: rules 0.359992
Conformity: interpersonal 0.351852
Humility 0.386602
Benevolence: caring 0.493737
Benevolence: dependability 0.354696
Universalism: concern 0.561806
Universalism: nature 0.791186
Universalism: tolerance 0.378788
Mean 0.477480</p>
      </sec>
      <sec id="sec-8-2">
        <title>C.3. Supervised Finetuning ML</title>
        <p>Self-direction: thought 0.475630
Self-direction: action 0.581450
Stimulation 0.586714
Hedonism 0.484685
Achievement 0.616815
Power: dominance 0.614849
Power: resources 0.506604
Face 0.401412
Security: personal 0.550000
Security: societal 0.594653
Tradition 0.709248
Conformity: rules 0.573897
Conformity: interpersonal 0.628830
Humility 0.563636
Benevolence: caring 0.399468
Benevolence: dependability 0.534250
Universalism: concern 0.473877
Universalism: nature 0.690581
Universalism: tolerance 0.753754
Mean 0.565282
Self-direction: thought 0.448520
Self-direction: action 0.620388
Stimulation 0.674399
Hedonism 0.672856
Achievement 0.600360
Power: dominance 0.716752
Power: resources 0.591579
Face 0.578354
Security: personal 0.600137
Security: societal 0.561422
Tradition 0.788847
Conformity: rules 0.730796
Conformity: interpersonal 0.670071
Humility 0.615385
Benevolence: caring 0.583410
Benevolence: dependability 0.610371
Universalism: concern 0.619124
Universalism: nature 0.819764
Universalism: tolerance 0.746444
Mean 0.644683</p>
      </sec>
      <sec id="sec-8-3">
        <title>C.7. Context zero-shot SL</title>
      </sec>
      <sec id="sec-8-4">
        <title>C.8. Context few-shot SL</title>
        <p>Self-direction: thought 0.454714
Self-direction: action 0.517328
Stimulation 0.722974
Hedonism 0.760369
Achievement 0.624210
Power: dominance 0.433450
Power: resources 0.548872
Face 0.540455
Security: personal 0.596154
Security: societal 0.585175
Tradition 0.746617
Conformity: rules 0.683777
Conformity: interpersonal 0.608245
Humility 0.573333
Benevolence: caring 0.535228
Benevolence: dependability 0.618975
Universalism: concern 0.649815
Universalism: nature 0.785372
Universalism: tolerance 0.730263
Mean 0.616596</p>
      </sec>
    </sec>
    <sec id="sec-9">
      <title>D. Appendix: GEMINI</title>
      <sec id="sec-9-1">
        <title>D.1. Supervised Fine Tuning Gemini SL</title>
      </sec>
      <sec id="sec-9-2">
        <title>D.2. Supervised Fine Tuning Gemini ML</title>
        <p>F1 Accuracy Precision
Recall N</p>
      </sec>
      <sec id="sec-9-3">
        <title>E.1. Zero Shot SL</title>
      </sec>
      <sec id="sec-9-4">
        <title>E.2. Zero Shot ML</title>
        <p>F1 Accuracy Precision Recall N
F1 Accuracy Precision</p>
        <p>Recall N</p>
      </sec>
    </sec>
  </body>
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