=Paper= {{Paper |id=Vol-3742/paper11 |storemode=property |title=Information technology to support the digital transformation of small and medium-sized businesses |pdfUrl=https://ceur-ws.org/Vol-3742/paper11.pdf |volume=Vol-3742 |authors=Lyubomyr Mosiy,Halyna Kozbur,Iryna Strutynska,Olha Mosiy,Vasyl Yatsyshyn |dblpUrl=https://dblp.org/rec/conf/citi2/MosiyKSMY24 }} ==Information technology to support the digital transformation of small and medium-sized businesses== https://ceur-ws.org/Vol-3742/paper11.pdf
                                Information technology to support the digital
                                transformation of small and medium-sized businesses
                                Lyubomyr Mosiy1,∗,†, Halyna Kozbur1,†, Iryna Strutynska1,†, Olha Mosiy1,†, Vasyl
                                Yatsyshyn1,†

                                1 Ternopil Ivan Puluj National Technical University, Ruska str., 56, Ternopil, 46001, Ukraine




                                                 Abstract
                                                 The digital transformation of small and medium-sized enterprises (SMEs) in Ukraine is an
                                                 important priority to improve their competitiveness, efficiency and resilience in a dynamic
                                                 digital landscape. However, many SMEs face difficulties in determining their current level of
                                                 digital maturity and need guidance on how to implement appropriate digital technologies and
                                                 strategies. To address these issues, a conceptual model of an online platform for expert
                                                 assessment and analysis of the digital transformation of Ukrainian SMEs has been developed.
                                                 The proposed platform has the potential to significantly accelerate the digital transformation of
                                                 SMEs in Ukraine by providing them with valuable tools and resources to assess digital maturity,
                                                 receive personalized guidance and access training materials. This is expected to increase the
                                                 competitiveness of Ukrainian SMEs both locally and internationally, fostering innovation and
                                                 economic growth in the country.

                                                 Keywords
                                                  digital transformation, small and medium-sized businesses, online platform, digital maturity,
                                artificial intelligence, cloud solutions 1



                                1. Introduction
                                    The digital transformation of small and medium-sized enterprises (SMEs) in Ukraine is
                                a critical priority, as it contributes to improving the competitiveness, efficiency and
                                resilience of enterprises in a dynamic digital landscape. However, many SMEs face
                                difficulties in determining their current level of digital maturity and need guidance on how
                                to implement appropriate digital technologies and strategies.
                                    To solve these problems, a conceptual model of an online platform for expert
                                evaluation and analysis of the digital transformation of SMEs in Ukraine was developed.


                                CITI’2024: 2nd International Workshop on Computer Information Technologies in Industry 4.0, June 12–14, 2024,
                                Ternopil, Ukraine
                                ∗ Corresponding author.
                                † These authors contributed equally.

                                   lmosiy@gmail.com (L. Mosiy); kozbur.galina@gmail.com (H. Kozbur); strutynskairy@gmail.com (I.
                                Strutynska) lmosiy@ukr.net (O. Mosiy); vyatcyshyn@gmail.com (V. Yatsyshyn)
                                    0009-0000-9778-331X (L. Mosiy); 0000-0003-3297-0776 (H. Kozbur); 0000-0001-5667-6569 (I.
                                Strutynska); 0000-0002-5131-761X (O. Mosiy); 0000-0002-5517-6359 (V. Yatsyshyn)
                                          © 2024 Copyright for this paper by its authors. Use permitted under Creative Commons License Attribution 4.0 International (CC BY 4.0).




CEUR
                  ceur-ws.org
Workshop      ISSN 1613-0073
Proceedings
This platform consists of seven main blocks: Data Collection Module, Knowledge Base,
Assessment Module, Recommendation Module, Explanation and Visualization Module,
Learning and Onboarding Module, and User Interface.
    The platform will be implemented using modern programming languages and
technologies. User interface designs using framework React, JavaScript, HTML and CSS.
Python will be use to implement recommendation engine to ensure high performance,
scalability, and usability. In addition, cloud solutions, including Amazon Web Services
(AWS) or Microsoft Azure, will be used to deploy the platform and manage its
infrastructure. The use of cloud technologies will ensure the reliability, security, and
flexibility of the platform.
    The integration of artificial intelligence (AI) technologies, such as machine learning,
collaborative filtering and natural language processing (NLP), will allow the platform to
provide personalized recommendations and insights based on the analysis of large
amounts of data. Expert knowledge in the field of digital transformation will be encoded in
the platform's knowledge base, which will ensure the accuracy and relevance of
assessments and recommendations. As a core of knowledge base now uses relational
database implemented in the MS SQL Server environment.

2. International programs, policies, frameworks and online platforms
    for assessing the digital maturity of SMEs
   The digital transformation of SMEs is considered at the international and European
levels as a key priority that ensures their competitiveness and sustainable development in
the new economy. In addition, the digitalisation of SMEs is recognized as an important
factor for achieving the UN Sustainable Development Goals and building the EU's digital
single market. With this in mind, a number of international and European programs and
policies have been developed to promote the digital transformation of SMEs (Table 1).

Table 1
Review of International and European Programs, Policies, and Frameworks for Promoting
Digital Transformation of SMEs
 Name of the program,
                           Beginning    Key features
  policy, framework
A Digital Single Market      6 May      The strategy includes three main areas:
Strategy for Europe [1]      2015       improving access to digital goods and services for
                                        EU consumers and businesses, creating favorable
                                        conditions for the development of digital
                                        networks and services, maximizing the growth
                                        potential of the European digital economy
 OECD Digital for SMEs        2018      Covers the following topics: digital skills, access to
   Global Initiative                    finance, digital technologies for SMEs, digital
     (D4SME) [2]                        trade
    Digital Europe           2021-      The program provides comprehensive trans-
   Programme [3]             2027       European digital services based on mature
                                           technical and organizational solutions in e-
                                           procurement, cybersecurity, e-health, e-justice,
                                           online dispute resolution, secure internet, open
                                           data

Shaping Europe's Digital        2020-   The program consists of 4 key components:
      Future [4]                2025    digital infrastructures and support services,
                                        enhanced digital capabilities and interoperability,
                                        cybersecurity and trust, and advanced digital
                                        technologies
  An SME strategy for a        10 March The strategy focuses on the following areas:
 sustainable and digital         2020   digitalization, innovation and skills development,
       Europe [5]                       green transformation, greening of production and
                                        operations, financing and investment, use of
                                        online platforms, growth in supply chains, and
                                        entry into international markets
  The Digital Decade          September The program includes 4 main areas: digital skills
policy programme 2030            2021   of the population, secure and sustainable digital
          [6]                           infrastructure, digital transformation of business,
                                        and digitalisation of public administration
 «SME digitalisation to       December Priority areas: digital infrastructure, digital
  «Build Back Better»            2021   technologies, partnerships, innovations and
   Digital for SMEs                     startups, and facilitating SMEs' access to foreign
 (D4SME) policy paper                   markets through digital channels
          [7]

   Also, a number of online platforms for assessing digital maturity and generators of
personalized recommendations have been developed in European countries. Here are
some of the platforms (Table 2):

Table 2
Existing online platform Digital Maturity
 Name of platform           Developer       Approach to the evaluation
  Digital Maturity          European        The tool uses the following dimensions for
Assessment (DMA)           Commission       assessment: Overall digital maturity level, Digital
      Tool [8]                              business strategy, Digital readiness, Human-
                                            centric     digitalisation, Data    management,
                                            Automation & Artificial Intelligence, Green
                                            digitalisation
 SME Compass [9]           CEVES, Serbia    The tool includes 9 pillars: Business sentiment
                                            and performance, Business environment, Human
                                            resources, Business model, Digitalisation and
                                            Industry 4.0, Innovations, Green transition,
                                         Access to finance, Gender equality
IMPULS – Industry         IMPULS         The online platform consists of 6 maturity levels
   4.0 Readiness       Foundation of     (Outsiders, Beginner, Intermediate, Experienced,
 Online Self-Check     the VDMA and      Expert, Top performers) і 6 dimensions (Strategy
for Businesses [10]        Aachen        & Organization, Smart Factory, Smart Operations,
                         University      Smart Products, Data-driven Services, and
                                         Employees)
  Industry 4.0           i4EU, Co-       The     Competence        Meter     performs      a
Competence Meter       funded by the     multidimensional analysis of the users’ digital
     [11]                Erasmus         skills according to four different dimensions:
                       Programme of      Technology, People, Organization, Business. The
                       the European      tool assesses the level of maturity with respect to
                           Union         each of the assessed dimensions and estimates
                                         the distance with respect to the “ideal” level of
                                         maturity needed to successfully implement
                                         Industry 4.0 models
   Industry 4.0         Consortium of    Industry 4.0 Maturity Index defines 6 successive
Maturity Index [12]        research      stages: Computerisation, Connectivity, Visibility,
                         institutions    Transparency, Predictive capacity, Adaptability.
                        together with    The Maturity Index has a modular structure and
                          industrial     covers five functional areas: development,
                           partners      production, logistics, services, marketing and
                       working under     sales.
                       the umbrella of
                           Acatech
                          (Deutsche
                        Akademie der
                       Technikwissen-
                          schaften)

   These platforms have common features:

      Digital Maturity Assessment: They help SMEs understand their current level of
       digital development through online diagnostics.
      Personalized recommendations: Based on the results of the assessment, the
       platforms generate customized roadmaps and recommendations to improve the
       digital capabilities of SMEs.
      Learning Resources: They provide access to training materials, webinars, and
       courses to develop digital skills and knowledge.
      Expert support: Some platforms offer access to a network of experts and mentors
       to provide advice on digital transformation.

   The study of problems related to the digital transformation of small and medium-sized
enterprises (SMEs), the determination of the level of digital maturity, and the formulation
of recommendations regarding the implementation of relevant digital technologies and
strategies have received attention from international and Ukrainian researchers [13-18],
in particular, in terms of practical application in various industries [19-21].
   But despite this, it should be noted that the direct application of these tools to support
the digital transformation of SMEs in Ukraine requires adaptation to the specifics of
Ukrainian SMEs due to the difference in business conditions, levels of technological
readiness and legal environment. After all, in Ukraine, SMEs have different levels of digital
readiness, there are differences in legislation and regulatory environment, language
adaptation is needed, industry specifics and the impact of the war must be taken into
account.

3. Proposed methodology/model/technique
   Based on the analysis of international programs, policies, frameworks, and online
Digital Maturity platforms, the authors developed a model for the development of SMEs in
Ukraine (Figure 1) and a conceptual model of an online platform for expert evaluation and
analysis of digital transformation of SMEs in Ukraine (Figure 2).




Figure 1: Model SME development of Ukraine
Figure 2: Conceptual model of the online platform for expert evaluation and analysis of
digital transformation of SMEs in Ukraine

    The proposed conceptual model of the online platform for expert evaluation and
analysis of digital transformation of SMEs in Ukraine consists of 7 blocks that perform the
following functions (Table 3):

Table 3
User-friendly and intuitive interface for interacting with the system
         Platform blocks            Features
    1. Data collection module       Interface for entering data about an SME company
                                    Integration with external data sources (financial
                                    reports, operational data, etc.)
                                    Data pre-processing and normalization
       2. Knowledge base            Storing expert rules and criteria for evaluating digital
                                    transformation
                                    SME digital transformation ontology (key concepts,
                                    relationships)
                                    Methodologies and best practices for digital
                                    transformation
      3. Evaluation module          Assessment of the current level of digital maturity of
                                    SMEs based on collected data
                                    Application of expert rules and criteria from the
                                    knowledge base
                                    Use of AI algorithms (e.g., machine learning) for data
                                    analysis and forecasting
  4. Recommendation module          Generation of personalized recommendations for
                                      digital transformation based on assessment results
                                      Proposals for the introduction of new technologies,
                                      process optimization, digital skills development, etc.
                                      Use of AI to prioritize and adapt recommendations to
                                      the specifics of the company
5. Explanation and visualization      Providing clear explanations of assessment results and
            module                    recommendations
                                      Visualization of key indicators, trends and progress of
                                      digital transformation
                                      Interactive interface for research and analysis of
                                      results
   6. Training and adaptation         Continuous training and improvement of AI models
             module                   based on feedback and new data
                                      Adaptation of expert rules and criteria in accordance
                                      with changes in the industry and new knowledge
                                      Ability to add new rules and knowledge by experts
        7. User interface             Convenient and intuitive interface for interacting with
                                      the system
                                      Ability to enter data, view results and receive
                                      recommendations
                                      Access to educational materials and resources on
                                      digital transformation

   The core of knowledge base is implemented relational database, which consists with 30
tables. In the Figure 3 showed main entities of domain which were displayed into the
tables on the physics level.



                                      Company
                                                     Methodology
                                    Infrastructure


                     Company
                                                                   Experts
                                                 Expert
                                              Assessments


                            Human resource
                                                             Expert
                                                        recommendations




Figure 3: Main entities of domain
    Entity “Company” includes general information about the field in which concrete
company work, structure of the company and information about worker’s space.
    Entity “Company Infrastructure” describes the set of data about characteristics of
workspaces digitalization, which include information about hardware, software and
communication.
    Entity “Methodology” includes information about methodologies, which can be used in
the process of company’s level digitalisation defining. Each methodology designed on
expert’s questionnaires.
    Entity “Human Resource” describes a set of data about workers and their workspaces’
digitalization.
    Entities “Experts”, “Expert Assessments” and “Expert Recommendations” describes
evaluation process of company’s level digitalization.
    In the physical level of database management system was implemented tables and
relationships, which display all the entities in the Figure 3.
    In the Figure 4 we showed the part of relational database that is responsible for the
entity “Company” implementation.
                      Hardware
                         ID_Hardware
                                                           Software
                                                              ID_Software

    This part of the database          oriented for saving data
                         ID_HardwareCategory
                                                                   about company name and location,
                                                              ID_SoftwareCategory
                         HardwareTitle                        SoftwareTitle
fields, in which company Description     works, departments,Description
                                                                   workers and workspaces. Table
“CompanyFieldsDetails” was created to implement relationships many-to-many between
tables “Company” and “CompanyFields”.
    In the Figure 5 showed the part of database, which is responsible for the description of
company digital infrastructure.
                                                    Company
                                                       ID_Company
                                                       CompanyName
                                                       CompanyLocation
                                                       Desccription




                      Department
                        ID_Department
                        ID_Company                  CompanyFieldDetails
                                                       ID_CompanyField
                        DepartmentName
                                                       ID_Company
                        DepartmentResponsibility




                                                    CompanyField
                      WorkSpace                        ID_CompanyField
                        ID_WorkSpace
                                                       CompanyField
                        ID_Deprtment
                                                       Description
                        WorkSpaceNumber




                      Worker
                        ID_Worker
                        ID_Workspace
                        Surnameinitials
                        WorkerPosition




Figure 4: A part of the relational database that describes entity “Company”
                                  SoftwareDetails
                                     ID_Software
                                     ID_HardwareDetails
                                     Description



 Software
    ID_Software
    ID_SoftwareCategory
    SoftwareTitle
    Description                   HardwareDetails
                                     ID_HardwareDetails           HardwareCharacteristic
                                                                     ID_HWCharacteristic
                                     ID_Hardware
                                                                     ID_Hardware
                                     ID_HWCharacteristic
                                                                     HWTitle
                                     HWCharacteristicValue
                                                                     Description
                                     Description

 SoftwareCategory
    ID_SoftwareCategory
    CategoryTitle




                                                                  CommunicationHW
                                                                     ID_Communication
                                                                     ID_Hardware



                                  Hardware
                                      ID_Hardware
                                      ID_HardwareCategory
                                      HardwareTitle
                                      Description
                                                                  Communication
                                                                     ID_Communication
                                                                     ID_CommunicationType
                                                                     CommunicationTitle




                                  HardwareCategory
                                      ID_HardwareCategory
                                                                  CommunicationType
                                      CategoryTitle
                                                                     ID_CommunicationType
                                                                     Title
                                                                     Description




Figure 5: A part of database to describe company’s digital infrastructure

   Tables “Software”, “Hardware” and “Communication” are main tables, which stored
data about characteristics of digital infrastructure of the concrete company. Others tables
was used for the detailed description some aspects of company’s infrastructure and
normalization scheme of the database.
   In the Figure 6 displayed the part of database that shows digitalisation of workspaces.
   As showed in the Figure 6, in this part of database was build relationships between
software, hardware, communication interfaces and worker’s spaces. Each workspace will
be evaluate by experts in future.
   In the Figure 7 showed the part of database that displays data to support the process of
expert assessment.
                                                     Communication
        WorkSpaceCommunication                         ID_Communication
          ID_WorkSpace
                                                       ID_CommunicationType
          ID_Communication
                                                       CommunicationTitle




                                                                              WorkSpaceSW
                                                                                 ID_WorkSpace
                                                                                 ID_Software




                             WorkSpace
                               ID_WorkSpace
                               ID_Deprtment
                               WorkSpaceNumber
                                                                              Software
                                                                                 ID_Software
                                                                                 ID_SoftwareCategory
                                                                                 SoftwareTitle
                                                                                 Description


                             WorkSpaceHW
                               ID_WorkSpace
                               ID_Hardware




                             Hardware
                               ID_Hardware
                               ID_HardwareCategory
                               HardwareTitle
                               Description




Figure 6: A part of the relational database that describes digitalisation of workspaces

   The main tables of this part of the database are:

      “Methodology” – a table for storing data about description of some methodology
       for assessing the level of company digitization;
      “Questionary” – a table, which display information about questioner metadata in
       some methodology;
      “Questions” – a table for storing questions related to some questioners;
      “Expert”, “ExpertDetails”, “ExpertSkills” – tables, which describe information about
       experts and their skills;
      “Answer”, “AnswerScale” and “Assessments” – tables for storing data about the
       answers and experts’ assessments of the company level digitalization;
      “Recommendation” – expert recommendations for improving of                  company
       digitalisation level.
                                             Assesments *                                  AnswerScale
                                                  ID_Answer                                   ID_AnswerScale
                                                  ID_AnswerScale                              ScaleTitle
                                                  ID_Expert                                   ScaleType
                                                  EvaluationDate                              MinValue
                                                  AssesmentValue                              MaxValue




                                                                                                               ExpertDetails
                                                                                                                  ID_Expert

                        Questions                                                                                 ID_Skill
                            ID_Question
                            QuestionText                           Expert
                            Description                               ID_Expert
                                                                      ExpertName
                                                                      ExpertLevel

                                                                                                               ExpertSkills
                                                                                                                  ID_Skill
                                                                                                                  SkillTitle
                                                                                                                  SkillDescription


                                                                   Recommendation
                                                                      ID_Recommendation
                                                                      ID_Company

                                                                      ID_Question
                                                                      ID_Expert
                                                                      RecommendationRext




                                                                                                                  Company
                                                                                                                         ID_Company
                                                                                                                         CompanyName

                                           Question_Questionary_Methodology                                              CompanyLocation
                                              ID_Methodology                                                             Desccription
                                              ID_Questionary
                                              ID_Question



Questionary
   ID_Questionary
   QuestionaryTitle
                       Answers *            Methodology
   AmountOfQuestions      ID_Answer
                                                ID_Methodology
                          ID_Company
                                                MethodologyTitle
                          ID_Methodology
                                                Description
                          ID_Questionary
                          ID_Question
                          AnswerText




Figure 7: A part of database for supporting the process of expert assessment

   Created database is using for the preparation data, which will be send to the
recommendation service or recommender engine. Recommendation service works using
technology of collaborative filtering. In the Figure 8 showed others approaches that can be
used to implement recommendation system.




Figure 8: Approaches for building recommendation systems
   The main idea of using collaborative filtering technology is preparation of cross-
tabulation matrix, where columns interpret for the questions and rows display company
name. In the cells of such matrix will be expert assessments, as quantitative values of
answers for each questions in the interval from 1 to 5. In the Figure 9 showed the
structure of the cross-tabulation matrix, and in the Table 4 – the scale, which using in the
expert evaluation process.




Figure 9: Cross-tabulation matrix

Table 4 The scale for expert evaluation
                  Unformal term             Assessments Value
          Need complex digitalization               1–2
          Average         level      of             3–4
          digitalisation which can be
          improved
          Perfect        level       of               5
          digitalization
   The main idea of using collaborative filtering in the process of making
recommendations is to improve the level of company digitalization. In case when company
has no digitalization, the system can make recommendations based on the most popular
digital solutions implemented in the companies of the same working area. It is a cold start
of digitalisation that can be describes with formula (1):

                                                1
                                    𝑟𝑥𝑖 =                                               (1)
                                            𝑘 ∑𝑦∈𝑁 𝑟𝑦𝑖

where 𝑟𝑥𝑖 – a vector, which will store predicted values of expert assessments for each
characteristics (Q1…Qn) of used evaluation methodology;
  𝑘 – a total amount of companies in the same working area;
  𝑟𝑦𝑖 – a vector, which stored values of expert assessments for each characteristics
(Q1…Qn);
  N – a set of 𝑘 companies most similar to company 𝑥, which also rated characteristics 𝑖;
  In case, when company has expert assessments for some or all characteristics and
wants to improve its level of digitalisation it is possible to use formula (2):

                                        ∑𝑦∈𝑁 𝑠𝑖𝑚(𝑥, 𝑦) ∙ 𝑟𝑦𝑖
                                𝑟𝑥𝑖 =                                                    (2)
                                         𝑘 ∑𝑦∈𝑁 𝑠𝑖𝑚(𝑥, 𝑦)

where 𝑠𝑖𝑚(𝑥, 𝑦) – a similarity of digitalisation level for company x and y.
   Similarity measure of level digitalisation uses different evaluation metrics. The two
most popular metrics are: cosine metric and Pearson’s correlation metric. Cosine’s metric
calculated by formula (3):

                                                 𝑟⃗⃗⃗⃗𝑥𝑖 ∙ ⃗⃗⃗⃗
                                                           𝑟𝑥𝑗
                                    𝑐𝑜𝑠𝛼 =                                               (3)
                                              |⃗⃗⃗⃗
                                               𝑟𝑥𝑖 | ∙ |𝑟⃗⃗⃗⃗ 𝑥𝑗 |


   𝑟⃗⃗⃗⃗𝑥𝑖 – a vector of digitalisation level for company which wants to improve it;
    𝑟𝑥𝑗 – a vector, which interpret level of digitalisation for other company.
    ⃗⃗⃗⃗

                                    ∑𝑞∈𝑄(𝑐,𝑐′)(𝑟𝑐𝑞 − 𝑟̅)
                                                      𝑐 ∙ (𝑟𝑐′𝑞 − ̅̅̅)
                                                                  𝑟𝑐′
              𝑠𝑖𝑚(𝑐, 𝑐′) =                                                               (4)
                                                  2∙∑                  𝑟𝑐′ 2
                             √∑𝑞∈𝑄(𝑐,𝑐′)(𝑟𝑐𝑞 − 𝑟̅)
                                                𝑐     𝑞∈𝑄(𝑐,𝑐′)(𝑟𝑐′𝑞 − ̅̅̅)


where 𝑠𝑖𝑚(𝑐, 𝑐′) – similarity of company 𝑐 and 𝑐′.
   𝑞 ∈ 𝑄 – characteristics of level digitalization;
   𝑟𝑐𝑞 – vector of digitalisation level for company 𝑐;
   𝑟𝑐′𝑞 – vector of digitalisation level for company 𝑐′.
   Formula (4) is the same that metric like centered cosine and gives more accurate
results than classical cosine metric. It takes into account not only positive value and zero,
but negative values in the cross-tabulation matrix.
   This expert system structure ensures the collection and analysis of data on the digital
transformation of SMEs, the application of expert knowledge and AI to assess and provide
recommendations, as well as continuous training and adaptation of the system. The
modular architecture allows for flexible expansion and improvement of the system in the
future.

4. Results/Discussions
   The proposed conceptual model of the online platform for expert assessment and
analysis of the digital transformation of SMEs in Ukraine provides a comprehensive
framework for supporting SMEs in their digital transformation journey. The key results
and points for discussion based on this study are as follows:
1. Adaptation to the Ukrainian context: The developed model takes into account the
   specific challenges and needs of Ukrainian SMEs, such as varying levels of digital
   readiness, legislative differences, and the impact of the ongoing war. This localized
   approach is crucial for the effective implementation and adoption of the platform by
   Ukrainian businesses.
2. Integration of expert knowledge and AI: The platform leverages both expert knowledge
   and artificial intelligence techniques to provide accurate assessments and personalized
   recommendations. The combination of expert rules and machine learning algorithms
   enables the system to continuously learn and adapt to the evolving digital landscape
   and the unique requirements of individual SMEs.
3. Modular architecture: The modular structure of the platform allows for flexibility and
   scalability, facilitating future expansions and improvements. This is particularly
   important given the rapid advancements in digital technologies and the changing needs
   of SMEs. The ability to easily integrate new modules and features ensures the
   platform's long-term relevance and value.
4. User-centric design: The platform emphasizes a user-friendly interface and intuitive
   interaction, making it accessible to SMEs with varying levels of digital literacy. The
   provision of educational materials and resources further supports SMEs in their digital
   transformation efforts and helps bridge the knowledge gap.

Conclusion
   The proposed conceptual model of the online platform for expert evaluation and
analysis of the digital transformation of SMEs in Ukraine has significant potential for
accelerating the digital transformation of Ukrainian SMEs. The platform offers a
comprehensive approach that takes into account Ukrainian-specific context, integrates
expert knowledge and AI technologies, has a modular architecture, and focuses on
usability.
   Adapting to Ukrainian realities, including different levels of digital readiness of SMEs,
legislative differences, and the impact of the current war, is key to the effective
implementation and use of the platform by Ukrainian businesses. The combination of
expert rules and machine learning algorithms allows the system to continuously improve
and adapt to the changing digital landscape and the unique needs of individual SMEs.
   The platform's modular structure allows for flexibility and scalability, facilitating future
expansion and improvement. This is especially important given the rapid development of
digital technologies and the changing needs of SMEs. The ability to easily integrate new
modules and features guarantees the long-term relevance and value of the platform.
   The implementation of the proposed online platform can become a powerful catalyst
for the digital transformation of SMEs in Ukraine, providing them with the necessary tools,
recommendations and support for successful adaptation to the digital economy. This, in
turn, will contribute to increasing the competitiveness, efficiency and resilience of
Ukrainian SMEs both locally and internationally.
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