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<article xmlns:xlink="http://www.w3.org/1999/xlink">
  <front>
    <journal-meta>
      <journal-title-group>
        <journal-title>Z. Kunch);</journal-title>
      </journal-title-group>
    </journal-meta>
    <article-meta>
      <title-group>
        <article-title>Studying the dynamics of the implementation of orthographic norms in media discourse using corpus linguistics</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Shekhavtsova</string-name>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Zoriana Kunch</string-name>
          <email>zoriana.y.kunch@lpnu.ua</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Liliia Kharchuk</string-name>
          <email>liliia.v.kharchuk@lpnu.ua</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Olena Shevchenko</string-name>
          <email>shevchenko.o.v@op.edu.ua</email>
          <xref ref-type="aff" rid="aff2">2</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Svitlana</string-name>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Lviv Polytechnic National University</institution>
          ,
          <addr-line>Bandery Str. 12, 79013 Lviv</addr-line>
          ,
          <country country="UA">Ukraine</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Matej Bel University</institution>
          ,
          <addr-line>Národná 12, 974 01 Banská Bystrica</addr-line>
          ,
          <country country="SK">Slovakia</country>
        </aff>
        <aff id="aff2">
          <label>2</label>
          <institution>Odesa Polytechnic National University</institution>
          ,
          <addr-line>1 Shevchenko Ave., 65037, Odessa</addr-line>
          ,
          <country country="UA">Ukraine</country>
        </aff>
      </contrib-group>
      <pub-date>
        <year>1993</year>
      </pub-date>
      <volume>000</volume>
      <fpage>0</fpage>
      <lpage>0003</lpage>
      <abstract>
        <p>The research aims to propose an algorithm for studying the dynamics of the implementation of orthographic norms in the Ukrainian media space during the transitional five-year period following the introduction of changes to the current Ukrainian orthography (2019-2023) using corpus linguistics tools. The General Regionally Annotated Corpus of Ukrainian (GRAC) was used as the experimental field for the study. Through corpus linguistics tools, the method of exhaustive sampling from the sub-corpus "Ukrainian Media Discourse 2000-2023" and statistical data analysis revealed an overall positive trend in the implementation of the new Ukrainian orthographic rules. It was found that the choice of normative form is significantly influenced by subjective factors (the publication's editorial policy, the inclination of certain authors towards the newly introduced norms, their linguistic habits, etc.). In particular, among the media represented in the sub-corpus, the clearly defined media demonstrate consistent progress in adoption before the adoption of new variant technologies forms. The proposed analysis method can serve as a basis for conducting similar observations using corpus methods concerning other orthographic norms to identify the dynamics of establishing the correct variant. This may also provide material for further psycholinguistic research using modern computer technologies SCIA-2024: 3rd International Workshop on Social Communication and Information Activity in Digital Humanities, October 31, 2024, Lviv, Ukraine ∗ Corresponding author. † These authors contributed equally.</p>
      </abstract>
      <kwd-group>
        <kwd>Corpus linguistics</kwd>
        <kwd>text corpus</kwd>
        <kwd>linguistic-statistical text analysis</kwd>
        <kwd>orthographic norm</kwd>
        <kwd>variability 1</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1. Introduction</title>
      <p>The issue of codifying Ukrainian orthography is a pressing concern for both scholars and all
speakers of the language. External interference and prolonged assimilation have unfortunately
led to the destabilization of Ukrainian orthographic norms. The assimilation policies directed
towards the Ukrainian language included the introduction of orthographic rules that, by
interfering with the natural development of the language, effectively carried out a form of
linguicide — the deliberate and targeted destruction of a language, aimed at ethnocide (the
destruction of a people as a cultural-historical community). This deliberate erosion of national
specificity turned the Ukrainian language, as a self-sufficient system, into a victim of a
totalitarian society, alienating its speakers from their native language and, consequently, from
themselves. Notably, in 1933, a Ukrainian orthography was approved to bring Ukrainians closer
to Russian: native Ukrainian features of word formation, grammar, and phonetics were
abolished, and tens of thousands of lexical units were borrowed from Russian. Thus, the colonial
Russified norm, which permeated all linguistic levels, required reform, and finally, on May 22,
2019, the Cabinet of Ministers of Ukraine approved a new version of Ukrainian orthography,
which came into effect on May 30, 2019.</p>
      <p>The current version of the Ukrainian orthography revives certain features from the 1928
orthography, which are part of the Ukrainian orthographic tradition and whose restoration has
a strong scientific foundation. At the same time, the orthographic commission recognized that
the linguistic practices of Ukrainians in the second half of the 20th century and the early 21st
century have also become part of the Ukrainian orthographic tradition [1]. Therefore, the
implementation of the new version of the Orthography included a transitional period until May
2024, during which each institution independently decided how to apply the new Ukrainian
orthographic rules.</p>
      <p>Therefore, it is essential to investigate the current trends in the implementation of
orthographic norms that were revised in 2019 and analyze the dynamics of adopting these
normative forms, particularly in the media space. The media can be considered markers that
reflect the current state of the language system. The use of corpus technologies allows for the
analysis of a large volume of linguistic material and the effective application of
linguisticstatistical analysis to both normative and non-normative variants of language units.</p>
      <p>This article proposes, for the first time, a methodology for analyzing the dynamics of
orthographic norm implementation in the media space during the adaptation period. The study
aims to identify patterns in the usage of the main normative forms that were revised in the 2019
orthography edition using a text corpus, based on the proposed methodology. Achieving this
goal involves the following tasks:
1. Select, using the General Regionally Annotated Corpus of the Ukrainian Language
(GRAC), excerpts where specific changes from the 2019 Orthography have been
implemented or not implemented.
2. Propose a methodology for targeted processing of research materials using corpus
mechanisms.
3. Analyze the dynamics of the implementation of orthographic norms in the media
discourse within the adaptation period (2019-2023) and conduct a statistical analysis of
specific norms.
4. Identify the potential for studying the impact of subjective factors on the introduction
of changes to Ukrainian orthography.</p>
      <p>The object of the research is the lexemes whose spelling was altered according to the 2019
edition of the Ukrainian orthography, identified in the context of their usage in the media space
based on the General Regionally Annotated Corpus of the Ukrainian Language (GRAC) [2].</p>
      <p>The research is based on a card index created from the exhaustive selection of material for
analysis from the "Ukrainian Media Discourse 2000-2023" corpus.</p>
    </sec>
    <sec id="sec-2">
      <title>2. Related Works</title>
      <p>The issue of adhering to linguistic norms across different styles of literary language is a subject
of scholarly research in several contemporary studies. Given that our research is dedicated to
the dynamics of implementing the orthographic norm in the new edition of the Ukrainian
orthography of 2019, it is worth noting that prominent Ukrainian linguists have been actively
working in this area, including V. Nimchuk [3], O. Ponomariv [4], I. Vykhovanets [5], L.
Masenko [6], I. Farion [7], [8], and many other scholars. A fundamental work that examines the
evolution of the main linguistic norms, including orthographic ones, and identifies the
extralinguistic reasons for the distortion of the Ukrainian linguistic norm throughout the 20th
century is the monograph "Language Norm: Destruction, Search, Restoration" [8]. Recent
studies by young, applied linguistics scholars are also noteworthy. For example, in A.
Bordovska’s research, the issue of orthographic and lexical variability in journalism during the
World War II period is addressed [9]. The researcher conducted a study of the variability of the
linguistic norm in newspapers of different political orientations during World War II using the
General Regionally Annotated Corpus of the Ukrainian Language (GRAC) and traced the
influence of ideology on the formation of the linguistic norm. As A. Bordovska aptly notes, "The
task of linguists is to develop a system of rules that will not cause societal rejection due to habit
with established norms, while also returning speakers to their native sources" [9].</p>
      <p>The topic of applied analysis of normativity and adherence to or violation of linguistic laws
remains consistently relevant and a priority, thus attracting the attention of both Ukrainian and
foreign researchers. An analysis of recent studies confirms that scholars are focused on various
aspects of this subject, as evidenced by some studies [10], [11], [12]. Specifically, researchers
address the problem of developing general principles for studying adherence to linguistic norms
at different levels and analyzing specific instances of such violations [13], [14], [15]; issues of
adherence to orthographic norms in different languages: English [16], [17], [18], Hungarian
[19], Thai [20], Spanish [21], [22], Greek [23], [24], Scottish [25], German [26], among others.</p>
      <p>However, the methodology for conducting a scientific analysis of the dynamics of adherence
to orthographic norms in Ukrainian literary language, which changed according to the new
edition of the Ukrainian Orthography in 2019, particularly in the media space, has not yet been
studied.</p>
      <p>It is worth noting that the issue of automatic processing of natural language information is
becoming increasingly significant, and applied linguistics technologies are progressively
offering their technical capabilities for processing, storing, and selecting linguistic material.
Linguistic corpora have quickly evolved into invaluable research resources because they are
based on the use of large volumes of empirical material and the involvement of advanced
computer technologies. These tools enable researchers to obtain objective conclusions about
the functioning of linguistic units, and corpus data analysis contributes to the formulation of
qualitatively new conclusions on the subject matter under investigation.</p>
    </sec>
    <sec id="sec-3">
      <title>3. Methods and Materials</title>
      <p>To conduct a linguistic-statistical analysis and determine the dynamics of the implementation
of spelling norms in the media space during the adaptation period (2019-2023), we used data
from the annotated GRAC linguistic corpus. This corpus was chosen as our primary data source
due to the large amount of information it contains and the ability to create a sub-corpus of
journalistic works from the required time period. The choice of the media space for analysis can
be explained by the fact that "the linguistic features of newspaper genres unite characteristics
that make the language of newspapers a means of mass communication: addressing a mass
audience, orientation towards diverse linguistic preferences, and publicistic nature. Genre
features influence the choice of vocabulary, syntactic constructions, and expressive means for
headlines" [27].</p>
      <p>The methodology of our research combines general theoretical methods with those of
applied linguistics:
•
•
•
•</p>
      <p>Statistical and corpus methods. This involves a set of techniques and principles for the
collection, systematization, processing, and interpretation of statistical data to draw
scientific and practical conclusions.</p>
      <p>Content analysis method. A qualitative-quantitative method of text processing that
includes both the quantitative characterization of content and the interpretation of
results. This method involves preparing the material and selecting texts based on the
date or place of writing.</p>
      <p>Structural (descriptive) method. The core of this method is comparative analysis, which
allows us to systematize, classify, and describe the collected material base.</p>
      <p>Methods of generalization and induction. These enabled the linguistic-statistical
analysis of the obtained results.</p>
      <p>As mentioned earlier, we identified lexemes that underwent orthographic changes according
to the 2019 edition of the Ukrainian orthography by examining their usage in the media space,
utilizing the General Regionally Annotated Corpus of the Ukrainian Language (GRAC). This
corpus is a representative and structured collection of Ukrainian texts, accompanied by a
program that allows users to create their sub-corpora, search for words, grammatical forms,
and their combinations, and process search results. The tool enables sorting, creating balanced
samples, obtaining various statistical information [2], and conducting linguistic analysis.</p>
    </sec>
    <sec id="sec-4">
      <title>4. Results and Discussions</title>
      <sec id="sec-4-1">
        <title>4.1. Main Changes in the 2019 Edition of the Ukrainian Orthography</title>
        <p>The main changes in the 2019 edition of the Ukrainian orthography, compared to the 1993
orthography, which we have included in our research, can be observed in Table 1.</p>
        <sec id="sec-4-1-1">
          <title>The spelling of the</title>
          <p>word "священник"
[sviashchennyk]
(priest)</p>
        </sec>
        <sec id="sec-4-1-2">
          <title>The spelling of the</title>
          <p>word "госпіс"
[hospis] (hospice)
The spelling of the
word "проєкт"</p>
          <p>[proiekt]
(project) "проєкція"</p>
          <p>[proiektsiia]
(projection) and
derivatives
The word "свящеНик"
[sviashchenyk] (priest)
was an exception and was
spelled without the doubling
of ‘н’.</p>
        </sec>
        <sec id="sec-4-1-3">
          <title>The word "Хоспіс" [khospis]</title>
          <p>(hospice) was spelled with 'х'
at the beginning of the word.
The words "проЕкт" [proekt]
(project), "проЕкція"
[proektsiia] (projection)
were spelled without the
letter 'й' despite the
pronunciation.</p>
          <p>2019 Orthography
(became mandatory norm)
The word "свящеННик"
[sviashchennyk] (priest) is now
spelled with the doubling of ‘н’, as
in other words where identical
consonants meet at the boundary of
the root and suffix.</p>
          <p>The word is now spelled with 'г' at
the beginning: "Госпіс" [hospis]
(hospice).</p>
          <p>The words "проЄкт" [proiekt]
(project), "проЄкція" [proiektsiia]
(projection) and their derivatives
are now pronounced and spelled
with the letter 'й'.</p>
        </sec>
      </sec>
      <sec id="sec-4-2">
        <title>4.2. Selection of Examples of Spelling of Certain Modified Lexemes</title>
        <p>For this study, we extracted a selection of quotes from the "Ukrainian Media Discourse
20002023" sub-corpus of the General Regionally Annotated Corpus of the Ukrainian Language [2].
The selection includes quotes featuring both variants (old and new norms) of the most
commonly used lexemes, such as "священик" [sviashchenyk] (priest) and "священник"
[sviashchennyk] (priest); "проект" [proekt] (project) and "проєкт" [proiekt] (project);
"проекція" [proektsiia] (projection) and "проєкція" [proiektsiia] (projection); "хоспіс"
[khospis] (hospice) and "госпіс " [hospis] (hospice). Since the aim of this research is to propose
a methodology for identifying patterns in the use of key normative forms that were changed in
the 2019 spelling edition using a text corpus, we limit our analysis to just three spelling norms.
This allows for a more comprehensive and detailed analysis of each change and enables us to
more thoroughly characterize the patterns associated with the implementation of the new
norm. To identify these words in all grammatical forms, we searched each lexeme in
concordance using the following query formula: [lc="lexeme" | lemma_lc="lexeme"]. Thus, the
material for observing the dynamics of the implementation of the mandatory orthographic
norm consisted of:
•
•
•
24,364 quotes with the word "священик" [sviashchenyk] (priest) following the old
orthographic rules and 5,267 quotes with the word "священник" [sviashchennyk]
(priest) spelled according to the new orthography (see Table 2);
1,157 quotes with the lemma "проекція" [proektsiia] (projection) and 221 quotes using
the lemma "проєкція" [proiektsiia] (projection) (see Table 3);
96,324 quotes with the lemma "проєкт" [proiekt] (project) and 540,430 instances of the
lemma "проект" [proekt] (project) (see Table 4);
•
1,407 quotes with the lemma "хоспіс" [khospis] (hospice) and 81 quotes with the word
"госпіс " [hospis] (hospice) (see Table 5).</p>
        <p>As can be seen from the statistical data presented above, only the lexeme "проєкт" [proiekt]
(project) shows a significant advantage over the outdated variant "проєкт" [proiekt] (project)
with 540,430 instances of usage compared to 96,324 instances of "проєкт" [proiekt] (project).
The weakest dynamic in usage is observed for the lexeme "госпіс" [hospis] (hospice) which,
according to the recommendations of the Orthographic Commission, should be used instead of
the older variant "хоспіс" [khospis] (hospice). There were only 81 instances of "госпіс" [hospis]
(hospice) compared to 1,407 instances of the Russified lexeme "хоспіс" [khospis] (hospice).
Since our sample covers the period from 2000, when the new normative variants had not yet
been officially approved, we will narrow our search to the chronological boundaries defined in
the research objectives and proceed to the second stage of our analysis.</p>
        <p>At this stage, we create queries regarding the use of the analyzed lexemes to observe patterns
and trends in their usage within a chronological context. By setting the temporal boundaries
for the usage of the specified lexemes (2019-2023) according to the query formula [lc="
requested lexeme" | lemma_lc=" requested lexeme"] within &lt;doc (date="2019" | date="2020" |
date="2021" | date="2022" | date="2023") /&gt;, we determine the frequency of usage of the
aforementioned words specifically during the transitional period of the new orthographic rules.
At this stage of observation, we operate with the following statistical data:
•
•
•
•
4,857 citations using the word "священик" [sviashchenyk] (priest) according to the old
orthographic rules and 4,102 citations with the word "священник" [sviashchennyk]
(priest)according to the new edition (54.2% vs. 45.8%) (see Table 6);
332 citations with the lemma "проекція" [proektsiia] (projection) and 206 citations with
the lemma "проєкція" [proiektsiia] (projection) (61.7% vs. 38.3%) (see Table 7);
108,399 citations with the lemma "проект" [proekt] (project) and 94,903 citations with
the lemma "проєкт" [proiekt] (project) (53.3% vs. 46.7%) (see Table 8);
348 citations with the lemma "хоспіс" [khospis] (hospice) and 28 citations with the word
"госпіс" [hospis] (hospice) (92.6% vs. 7.4%) (see Table 9).</p>
        <p>This analysis allows us to examine the adoption of new orthographic norms and their
prevalence compared to previous standards during the transitional period.</p>
        <p>Parameters
[lc="священик" | lemma_lc="священик"] within &lt;doc
(date="2019" | date="2020" | date="2021" | date="2022" |</p>
        <p>date="2023") /&gt;
[lc="священник" | lemma_lc="священник"] within &lt;doc
(date="2019" | date="2020" | date="2021" | date="2022" |
date="2023") /&gt;</p>
        <sec id="sec-4-2-1">
          <title>Hits 4 857 4 102</title>
        </sec>
        <sec id="sec-4-2-2">
          <title>Per million 5.15 4.35</title>
          <p>0.22</p>
        </sec>
        <sec id="sec-4-2-3">
          <title>Parameters</title>
          <p>lc="проект" | lemma_lc="проект"] within &lt;doc (date="2019" |
date="2020" | date="2021" | date="2022" | date="2023") /&gt;
[lc="проєкт" | lemma_lc="проєкт"] within &lt;doc (date="2019" |
date="2020" | date="2021" | date="2022" | date="2023") /&gt;</p>
        </sec>
        <sec id="sec-4-2-4">
          <title>Parameters</title>
          <p>[lc="хоспіс" | lemma_lc="хоспіс"] within &lt;doc (date="2019" |</p>
          <p>date="2020" | date="2021" | date="2022" | date="2023") /&gt;
[lc="госпіс" | lemma_lc="госпіс"] протягом &lt;doc (date="2019" |
date="2020" | date="2021" | date="2022" | date="2023") /&gt;</p>
          <p>Thus, we observe that the frequency of use for each lexeme in the sub-corpus differs
significantly both overall and from 2019 to 2023, during the transition period to the new
orthographic norm. The best dynamics is again seen with the lemma "проєкт" [proiekt]
(project): 46.7% versus 53.3%, while the old spelling "хоспіс" [khospis] (hospice) significantly
prevails over the new normative form "госпіс" [hospis] (hospice): 92.6% versus 7.4%.</p>
          <p>In the next phase of the chronological analysis, we examine the frequency of use of each
variant of the studied lexemes in different years of the research period to trace the presence or
absence of a trend toward an increase in the usage of variants that adhere to the 2019
orthographic recommendations. Table 10 provides a summary analysis of the frequency of use
of the analyzed lexemes over the specified period.</p>
        </sec>
        <sec id="sec-4-2-5">
          <title>Parameters</title>
          <p>[lemma_lc="священик"] within &lt;doc (date="2019") /&gt;
[lemma_lc="священник"] within &lt;doc (date="2019") /&gt;
[lemma_lc="проекція"] within &lt;doc (date="2019") /&gt;
[lemma_lc="проєкція"] within &lt;doc (date="2019") /&gt;
[lemma_lc="проект"] within &lt;doc (date="2019") /&gt;
[lemma_lc="проєкт"] within &lt;doc (date="2019") /&gt;
[lemma_lc="хоспіс"] within &lt;doc (date="2019") /&gt;
[lemma_lc="госпіс"] within &lt;doc (date="2019") /&gt;
[lemma_lc="священик"] within &lt;doc (date="2020") /&gt;
[lemma_lc="священник"] within &lt;doc (date="2020") /&gt;
[lemma_lc="проекція"] within &lt;doc (date="2020") /&gt;
[lemma_lc="проєкція"] within &lt;doc (date="2020") /&gt;
[lemma_lc="проект"] within &lt;doc (date="2020") /&gt;
[lemma_lc="проєкт"] within &lt;doc (date="2020") /&gt;
[lemma_lc="хоспіс"] within &lt;doc (date="2020") /&gt;
[lemma_lc="госпіс"] within &lt;doc (date="2020") /&gt;
[lemma_lc="священик"] within &lt;doc (date="2021") /&gt;
[lemma_lc="священник"] within &lt;doc (date="2021") /&gt;
[lemma_lc="проекція"] within &lt;doc (date="2021") /&gt;
[lemma_lc="проєкція"] within &lt;doc (date="2021") /&gt;
[lemma_lc="проект"] within &lt;doc (date="2021") /&gt;
[lemma_lc="проєкт"] within &lt;doc (date="2021") /&gt;
[lemma_lc="хоспіс"] within &lt;doc (date="2021") /&gt;
[lemma_lc="госпіс"] within &lt;doc (date="2021") /&gt;
[lemma_lc="священик"] within &lt;doc (date="2022") /&gt;
[lemma_lc="священник"] within &lt;doc (date="2022") /&gt;
[lemma_lc="проекція"] within &lt;doc (date="2022") /&gt;
[lemma_lc="проєкція"] within &lt;doc (date="2022") /&gt;
[lemma_lc="проект"] within &lt;doc (date="2022") /&gt;
[lemma_lc="проєкт"] within &lt;doc (date="2022") /&gt;
[lemma_lc="хоспіс"] within &lt;doc (date="2022") /&gt;
[lemma_lc="госпіс"] within &lt;doc (date="2022") /&gt;
[lemma_lc="священик"] within &lt;doc (date="2023") /&gt;
[lemma_lc="священник"] within &lt;doc (date="2023") /&gt;
[lemma_lc="проекція"] within &lt;doc (date="2023") /&gt;
[lemma_lc="проєкція"] within &lt;doc (date="2023") /&gt;
[lemma_lc="проект"] within &lt;doc (date="2023") /&gt;
[lemma_lc="проєкт"] within &lt;doc (date="2023") /&gt;
[lemma_lc="хоспіс"] within &lt;doc (date="2023") /&gt;
[lemma_lc="госпіс"] within &lt;doc (date="2023") /&gt;
11 329
113
3
1 207
1 728
117
60
28 802
36 974
99
11
639
719
54
63
21 325
31 349
89
9
483
921
44
61
10 821
15 251
47
5
27
15
0
0
27
10
0
0
19,3
97,4
2,6
41,1
58,9
66,1
33,9
43,8
56,2
90
10
47,1
52,9
46,2
53,8
40,5
59,5
90,8
9,2
34,4
65,6
41,9
58,1
41,5
58,5
90,4
9,6
64,3
35,7
0
0
73
27
0
0</p>
          <p>Based on Figure 1, we observe the dynamics of the frequency of use of the analyzed lemmas
in different segments of the sub-corpus, with an indication of the time frames for the use of the
lexeme (2019-2023 — the years of adaptation to the new orthographic norm) in relative terms.</p>
          <p>Based on the comprehensive analysis of the chronology of the use of outdated and new
orthographic variants of the words under analysis, we can conclude that, overall, there is a
positive trend in the introduction of the analyzed orthographic changes into the media space.
However, different lexemes show varying degrees of implementation of the corresponding
norm: from 2.6% (госпіс [hospis] (hospice), 2019) to 65.6% (священник [sviashchennyk]
(priest), 2022). We assume a significant influence on the choice of spelling variant from
subjective factors, such as the editorial policy of publications, spelling habits, spelling
experience of individual journalists, etc. To investigate this hypothesis, our methodology
includes the next stage of analysis.</p>
        </sec>
      </sec>
      <sec id="sec-4-3">
        <title>4.3. Identifying the Influence of Subjective Factors on the Choice of Norm</title>
      </sec>
      <sec id="sec-4-4">
        <title>Variant</title>
        <p>Since an important aspect of implementing orthographic changes during the adaptation period,
as we have noted, was the subjective factor, it is crucial to observe which specific media outlets
more consistently adopted the new spelling rules. Corpus technologies allow us to identify the
frequency of use of specific individual spellings in particular media texts.</p>
        <p>Tracing the frequency of use of the normative lexeme “священник” [sviashchennyk]
(priest) in some media, we notice that in the transition period (2019-2023) this lexeme in more
than half of the identified cases is used online-media "LB.ua" (93 uses in 2019, 550 times in 2020,
95 uses in 2021, and 202 uses in 2022). Other publications presented in the corpus demonstrate
a significantly lower frequency of use of this lexeme (see Table 11 and Figure 2).</p>
        <p>Using a similar model, we observe the use of other analyzed lexemes, whose spelling has
changed with the introduction of a new edition Ukrainian spelling of 2019. The spelling
dynamics norm implementation in individual mass media are summarized in Table 12 and Table
13 below and schematically depicted in Figure 3, Figure 4, Figure 5.</p>
        <p>As you can see, observing the position on writing the word "проєкція" [proiektsiia]
(projection) in accordance with the new edition of the Ukrainian spelling in 2019. prefer such
publications as "Ukrainian truth", "Ukrainian Week", "NV", "LB.ua", and "UNIAN.NET". If we
talk about the frequency of using the widely used the project’s lexeme, then we can trace the
extremely high frequency of its use, compared to the use of other words whose spelling has
changed in 2019. Our observations showed that the lexeme "проєкт" [proiekt] (project) during
the adaptation years of the introduction of the mandatory spelling norm with a high frequency
of use — 9014 times (2020) — used in online media "LB.ua". Note that the high frequency of the
analyzed lexeme usage in this media has been observed throughout the adaptation period —
1812 uses in 2019, 3397 — 2020 and 5570 — 2021. Other publications presented in the corpus also
demonstrate a rather high this lexeme frequency: the NV magazine — 5191 (2020), 4492 (2021)
and 1463 the lexeme usages in 2022; "Hmarochos" — 2884 (2020) 1469 (2022), 1111 uses in 2019;
“Hmarochos” online media — 3488 (2021), 2884 (2020), 1469 (2022). Our observations regarding
the frequency of the lexeme project are presented in Table 13 and Figure 4.</p>
        <p>Because the lexeme "госпіс" [hospis] (hospice) is not widely used because it has synonymous
correspondences in the Ukrainian language (лікарня [likarnia] (hospital), шпиталь [shpytal]
(hospital), госпіталь [hospital] (hospital), клініка [klinika] (clinic)), the use of this word
demonstrates a much lower frequency than, for example, the word project. Despite this, the
corpus analysis tools showed that in the media discourse, they consistently adhere to the
innovations regarding the spelling of this lexeme. In particular, such media as "Zaxid.net",
"European Truth", "Mirror of Week", "Reporter", "Public Television", "High Castle", and "NV"
since 2019, although with low frequency, but this word is used in accordance with the new
spelling. The frequency of the "госпіс" [hospis] (hospice) lexeme in various media can be seen
in Figure 5.</p>
        <p>Therefore, the study of the frequency of the analyzed lexemes (priest, projection, project,
hospice) in various editions, which is presented above, gives reason to assert that the use of the
mandatory norm in accordance with the edition of the Ukrainian spelling 2019 depends on the
linguistic consciousness and linguistic the authors preferences of publications and their editors,
that is, on subjective factors.</p>
      </sec>
    </sec>
    <sec id="sec-5">
      <title>5. Conclusion</title>
      <p>The proposed research algorithm utilizing corpus linguistics to analyze the dynamics of the
introducing spelling norms in media discourse makes it possible to comprehensively analyze
with the help of software products various aspects of the implementation of spelling postulates
introduced by the new edition of "Ukrainian Spelling" during the transitional five-year period
(2019-2023). Through corpus technologies, the study involved continuous material selection
from the sub-corpus "Ukrainian Media Discourse 2000-2023" and conducted a statistical analysis
of the data, revealing a clear positive trend in the implementation and practical application of
new Ukrainian spelling rules in the media. Based on a comprehensive analysis of the chronology
of using outdated and new spelling variants of the words taken for analysis, we can state that
the analyzed lexemes reveal a different degree of implementation of new spelling postulates. In
particular, with the help of case technologies, it was found that the lexeme "проєкт" [proiekt]
(project) demonstrates superiority over the outdated “проект" [proekt] (project) version. The
dynamics of using the “госпіс” [hospis] (hospice) lexeme turned out to be the lowest, since this
word belongs to the underused and has a number of synonymous correspondences. The
analyzed material allowed to reveal that a subjective factor (editorial policy of the publication,
adherence to the introduced norm of individual authors, their language habits, etc.) has a
significant influence on the choice of the normative form. From among the media presented in
the sub-corpus, it is possible to clearly identify publications that, in a gradual but clear
progression, introduce new spelling rules into use. The analysis of the individual variants
frequency in media texts made it possible to single out progressive, in our opinion, mass media
that do not neglect the introduction of new spelling rules and each time increase the use of
variants that meet the recommendations of the new Ukrainian spelling of 2019. Such media
include LB.ua, UNIAN.NET, HB, "Economical Truth", "Public TV", "Hmarochos", "Ukrainian
Truth", "Ukrainian Week" and "Young Ukraine".</p>
      <p>
        The proposed method of analysis can become the basis for conducting similar observations
using corpus methods relative to other orthographic norms to identify the dynamics of the
becoming permanent of the correct variant. It can also serve as material for further
psycholinguistic research using modern computer technology.
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