Klinge Orlando Villalba-Condori Editor ITHGC 2023 International Tourism, Hospitality & Gastronomy Congress Universidad San Ignacio del Loyola, Lima-Perú October 25th and 27th 2023 Proceedings CEUR ceur-ws.org Workshop ISSN 1613-0073 Proceedings © 2023 for the individual papers by the papers’ authors. Copying permitted for private and academic purposes. Re-publication of material from this volume requires permission by the copyright owners. Editor address: Universidad San Ignacio de Loyola, Lima-Perú kvillalba@usil.edu.pe Preface The School of Hospitality, Tourism, and Gastronomy of Universidad San Ignacio de Loyola present the IV International Tourism, Hospitality, and Gastronomy Congress (ITHGC-2023), on October 25 and 27, 2023. It is held with a prospective vision of digital transformation and sustainable development, assessing the possibilities of economic, social, and environmental development from the tourism and gastronomy sector. ITHGC-2023 is a 100% virtual congress that offers a space for dialogue, reflection, and dissemination of knowledge and experiences related to innovation and technology, culture, sustainability, and smart cities. ITHGC-2023 brings together experts, researchers, academics, and professionals from the sector at the international, national, and regional levels. This event serves as the epicenter where the brightest, most visionary minds, and experts in the fields of tourism and technology converge. Our focus is directed towards digitization, a pivotal path leading the tourism sector towards sustainability, efficiency, and the creation of innovative experiences. Addressing the fundamental pillars of digitization in tourism, we delve into the intersection between entrepreneurship, Information and Communication Technologies (ICTs), innovation in tourism products, and the establishment of Smart Cities. This congress serves as a comprehensive platform fostering dialogue, reflection, and the dissemination of knowledge and experiences aimed at catalyzing the evolution of both national and international tourist destinations. Digital transformation is redefining the very foundations of tourism, radically altering how travelers experience and engage with destinations. Through artificial intelligence, the Internet of Things (IoT), data analytics, and digital convergence, new opportunities are emerging for economic growth, environmental preservation, and the enrichment of local communities. The aim of ITHGC-2023 is to serve as a platform for thoughtful analysis and the sharing of insights concerning the latest developments in innovation and technology, cultural advancements, sustainability initiatives, and governance strategies within the context of the designated themes for the year. This congress unites the efforts of specialists, scholars, educators, and industry professionals across global, national, and regional spheres, fostering collaboration and the exchange of expertise in the realms of Tourism Digitalization, Entrepreneurship and TICs, Tourism Product Innovation, and Smart Cities. December 2023 The editor. 3 General Coordinator Rosse Marie Esparza Huamanchumo - (Universidad San Ignacio de Loyola, Perú) Directive Commitee Sandra Zubieta Zamudio - (Universidad San Ignacio de Loyola, Perú) Klinge Villalba Condori - (Universidad San Ignacio de Loyola, Perú) Ana María Muñoz Jáuregui - (Universidad San Ignacio de Loyola, Perú) Local Committee Ramiro Salas Bravo - (Universidad San Ignacio de Loyola, Perú) Paolo Tejada Pinto - (Universidad San Ignacio de Loyola, Perú) Martín Cárdenas Jarama - (Universidad San Ignacio de Loyola, Perú) Nancy Guillén Rojas - (Universidad San Ignacio de Loyola, Perú) Miluska Llaque del Carpio - (Universidad San Ignacio de Loyola, Perú) Giannina Ferreyros Verme - (Universidad San Ignacio de Loyola, Perú) Rosa Longa López - (Universidad San Ignacio de Loyola, Perú) Scientific Committee Albert A. Barreda - (Missouri State University, Estados Unidos de América) Alejandra Beatriz Lliteras - (UNLP, Facultad de Informática, LIFIA. & CICPBA, Argentina) Aman Yadav - (Universidad de Michigan, Estados Unidos de América) Ángel Fidalgo - (Universidad Politécnica de Madrid, España) Antoni Granollers - (Universidad de Lleida, España) Antonio Silva Sprock - (Universidad Central de Venezuela) Arturo Moquillaza - (Pontificia Universidad Católica del Perú) Azeneth Patino - (Laval University, Canada) Carina González-González - (Universidad de La Laguna, España) Christian Viñan Mereci - (Universidad Técnica Particular de Loja, Ecuador) Danny C. Barbery Montoya - (Universidad Espíritu Santo, Ecuador) Diego Torres - (UNLP, LIFIA, Argentina) Enkeleda Lulaj - (University Haxhi Zeka, Kosovo) Francisco García Peñalvo - (GRIAL- Universidad de Salamanca, España) Hanh Pham - (Vietnam Women´s Academy, Vietnam) Héctor Cardona Reyes - (Centro de Investigación en Matemáticas A.C., México) Huizilopoztli Luna-García - (Universidad Autónoma de Zacatecas, México) Ismar Frango - (Universidade Presbiteriana Mackenzie, Brasil) Jadwiga Berbeka - (Cracow University, Polonia) Jaime Muñoz - (Universidad Autónoma de Aguascalientes, México) José Álvarez-García - (Universidad de Extremadura, Cáceres, España) Juan González Calleros - (Benemérita Universidad Autónoma de Puebla, México) Julio Guerra - (University of Pittsburgh, Estados Unidos de América) Kandappan Balasubramanian - (Taylor’s University, Malasia) Klinge Orlando Villalba Condori - (Universidad Católica de Santa María, Perú) Luis Santillán - (Universidad San Ignacio de Loyola, Perú) 4 Lung-Hsiang Wong - (NIE-Singapur) María de la Cruz del Río-Rama - (Universidad de Vigo - Ourense, España) María Popescu - (Carol I National Defence University, Rumania) Muhammet Kesgin - (Rochester Institute of Technology, Estados Unidos de América) Nguyen-Thinh Le - (Humboldt-Universität zu Berlin, Alemania) Pablo Torres-Carrión - (Universidad Técnica Particular de Loja, Ecuador) Pedro Shiguihara Juarez - (Universidad San Ignacio de Loyola, Perú) Roberto Araya - (CIAE Universidad de Chile) Rosanna Costaguta - (Universidad Nacional de Santiago del Estero, Argentina) Sandra Cano - (Pontifica Universidad Católica de Valparaíso, Chile) Sanjay Nadkarni - (The Emirates Academy of Hospitality Management, Dubai) Vanessa Agredo Delgado - (Unicauca, Colombia) Yenny Mendez - (Universidad Mayor, Chile) 5 Contents E-Commerce in Social Networks for Gastronomic Businesses Aldo Medina-Gamero, Nancy Guillen-Rojas, Andrea Santa-María, 7-18 Mónica Regalado-Chamorro, Rodolfo Tolentino-Escarcena SEM Analysis in the Entrepreneurial Intention of University Students Marco Antonio Nolasco-Mamani, Klinge Orlando Villalba-Condori, 19-27 Deysi Yvon Flores-Llerena, Doris Cornejo-Paredes Prediction Model of National Visitors to the Moche Route in Peru based on Time Series and Neural Networks Oscar Serquén, Roger Alarcón, Jessie Bravo, Carlos Valdivia, Janet 28-36 Aquino Exploring Virtual Reality as an Innovative Tool for the Historical and Cultural Routes of Bogotá: Potentialities and Challenges 37-44 Carlos Diaz, Diana Santiago Enhancing the Guest Experience in Hospitality Through Technology: an Outlook of the Future 45-58 Despoina Arapou1, Soultana Kapiki Toilets, Tourism & Technology 59-64 Stephen Pratt 6