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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Digital modeling of the ecophilic tendencies of university students' consciousness</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Oksana V. Klochko</string-name>
          <email>klochkoob@gmail.com</email>
          <xref ref-type="aff" rid="aff4">4</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Vasyl M. Fedorets</string-name>
          <xref ref-type="aff" rid="aff2">2</xref>
          <xref ref-type="aff" rid="aff3">3</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Oleksandr A. Sharyhin</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff1">1</xref>
          <xref ref-type="aff" rid="aff4">4</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Vasyl V. Kaplinskyi</string-name>
          <xref ref-type="aff" rid="aff4">4</xref>
        </contrib>
        <contrib contrib-type="editor">
          <string-name>PCWrEooUrckResehdoinpgs ISSNc1e6u1r-3w-0s0.o7r3g</string-name>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Dragomanov Ukrainian State University</institution>
          ,
          <addr-line>9 Pyrogova Str., 01601, Kyiv</addr-line>
          ,
          <country country="UA">Ukraine</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Miratech</institution>
          ,
          <addr-line>6z Vatslav Havel Blvd., Kyiv, 03124</addr-line>
          ,
          <country country="UA">Ukraine</country>
        </aff>
        <aff id="aff2">
          <label>2</label>
          <institution>University of Educational Management</institution>
          ,
          <addr-line>52A Sichovykh Striltsiv Str., Kyiv, 04053</addr-line>
          ,
          <country country="UA">Ukraine</country>
        </aff>
        <aff id="aff3">
          <label>3</label>
          <institution>Vinnytsia Academy of Continuing Education</institution>
          ,
          <addr-line>13 Hrushevskoho Str., Vinnytsia, 21050</addr-line>
          ,
          <country country="UA">Ukraine</country>
        </aff>
        <aff id="aff4">
          <label>4</label>
          <institution>Vinnytsia Mykhailo Kotsiubynskyi State Pedagogical University</institution>
          ,
          <addr-line>32 Ostrozhskogo Str., Vinnytsia, 21100</addr-line>
          ,
          <country country="UA">Ukraine</country>
        </aff>
      </contrib-group>
      <fpage>177</fpage>
      <lpage>197</lpage>
      <abstract>
        <p>The article presents a digital modeling of ecophilic tendencies of university students' consciousness based on the integrative application of digital, mathematical, anthropological, psychological methods and approaches. In order to determine the optimal number of clusters, we used the Hubert index and its graphical representation, hierarchical clustering with Ward's minimum variance method (Ward D and Ward D2) and its visual representation, distance matrix and visualization based on it. We clustered the objects using two clustering methods - K-Means and Canopy. Based on the study of ecophilic tendencies of consciousness using cluster modeling with the help of K-Means and Canopy methods, the 3rd and 4th clusters were formed. The 4 cluster models are more representative clustering models. In these models, the “ecophilic” clusters (25-28%) with medium and high levels of ecophilic tendencies of consciousness are defined as system-organizing, the “dominant” clusters (42-46%) with a slight development of ecophilic tendencies of consciousness; the “transitional” clusters (5-7%), which indicates the presence of “ecological potential” in the clusters with the lowest level of ecophilic tendencies of consciousness. This structure of clusters also reflects the presence of humanistic and democratic traditions in the system of which ecologization is realized in an intellectualized, aestheticized way, which corresponds to the ideology of sustainable development goals aimed at unlocking human potential. Accordingly, the results of the study of ecophilic tendencies in the consciousness of university students underlie the conceptualization of two directions of ecologization that can be simultaneously represented as existentially harmonizing and aesthetically harmonizing. The above directions are used to develop ecophilic tendencies of university students' consciousness, in particular, future mathematics teachers, students of information technology and to improve the health-saving competence of physical education teachers, in the system of which the ecological aspect is a significant factor for health preservation.</p>
      </abstract>
      <kwd-group>
        <kwd>eol&gt;ecophilic consciousness</kwd>
        <kwd>digital modeling</kwd>
        <kwd>cluster analysis</kwd>
        <kwd>K-Means</kwd>
        <kwd>Canopy</kwd>
        <kwd>hierarchical clustering</kwd>
        <kwd>Ward's method</kwd>
        <kwd>sustainable development</kwd>
        <kwd>ecological potential</kwd>
        <kwd>university students</kwd>
        <kwd>psychological modeling</kwd>
        <kwd>mathematical modeling</kwd>
        <kwd>anthropological approach</kwd>
        <kwd>health-saving competence</kwd>
        <kwd>environmental education</kwd>
        <kwd>ecologization</kwd>
        <kwd>humanistic traditions</kwd>
        <kwd>aesthetic harmonization</kwd>
        <kwd>existential harmonization</kwd>
        <kwd>information technology education</kwd>
        <kwd>physical education teachers</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1. Introduction</title>
      <p>
        Updating the anthropo-ecological visions of A. Peccei [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ] and ecologically-valuably and
ecologicallyethically understanding the significance of “Literacy for the Future” [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ], we consider the development
of the “New Man” – Homo Ecologicus, in which harmonious relations with the Earth are a master
direction in the implementation of the strategic concept of Sustainable Development. Accordingly, we
comprehend the leading importance for the future of the ecologization of education and pedagogical
science and practice, which are crucial in the formation of Homo Ecologicus. Ecologization is primarily
aimed at developing ecophilic tendencies of students’ consciousness, which are considered as ethical,
value-semantic and emotional-value foundations of Homo Ecologicus. Thus, higher education with
the existing cross-cutting ecologization is a crucial condition for the implementation of Sustainable
Development.
      </p>
      <p>
        In relation to the above educational and anthropo-ecological intentions, the professional activity
of a teacher should be directed to the ecologization of the professional, cultural, intellectual, and
health-preserving dimensions of human existence, which, accordingly, in our pedagogical system is
considered in relation to the preservation of the Earth and harmonious interaction with it. The primary
and main anthropological factor in the implementation of such a cross-cutting policy of ecologization
is the teacher. For example, a teacher or lecturer, due to the peculiarities of his or her professional
activity, has the opportunity to promote the disclosure of not only intellectual potential in students,
but also the existential dimension of consciousness. This determines the possibilities and pedagogical
ways to existential comprehension of the problems of interaction in the “Man-Earth” system. This is
realized by actualizing the existentials of temporality, care, spatiality, heart, health, and corporeality in
the educational process. In accordance with the ideology of sustainable development, in the process of
ecologization, teachers need to reveal existential care in students, including care for the Earth, as well as
develop kindness, tolerance, responsibility, anticipation (foresight, forecasting) aimed at preserving the
planet. These qualities should not only be “purely anthropological”, they should be initially formed as
containing an ecological “dimension” and orientation. Thus, ecologization is relevant, as it promotes the
development of “eco-anthropological intentionality” (orientation) of a person in the educational process.
An important aspect of the development of “eco-anthropological intentionality” is the integrative
realization of ecologization, aestheticization, ethicization, existentialization and psychologization of the
educational process, which are aimed at forming a holistic, valuable and positive image of the Earth. A
relevant aspect of these ecophilic transformations of consciousness is the development of focus not
only on oneself and the Earth but also on the “Earth in the future” (futures literacy) [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ].
      </p>
      <p>Let’s consider current research, including ecophilic-oriented research, which reveals the
anthropological, ecological, and digital aspects of environmental awareness and modeling of relevant phenomena,
processes, and systems.</p>
      <p>
        Puk [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ] reveals the risks of using digital technologies through their active implementation in primary
and secondary schools. The researcher points out that digital technologies to a certain extent form
a “two-dimensional world” and a non-plastic “new” reality that can distance children from healthy
ecophilic interaction with nature.
      </p>
      <p>
        Saboya de Aragão and Alfinito [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ] study the influence of human values on the conscious environmental
behavior of consumers in a developing country. The researchers point out that there is a lack of
understanding of the relationship between human values and consumer ecological behavior, which
should be taken into account when developing policies.
      </p>
      <p>
        Pu et al. [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ] analyzing the impact of COVID-19 on global social psychology, environmental
sustainability and development, the researchers identify the presence of actualization of creativity, innovation,
altruism, and compassion. The qualities identified by researchers are significant components of not
only efective and humane social interaction, but are also considered by us as important aspects of
ecophilic personality orientation.
      </p>
      <p>
        Zhen, Yue and Yulong [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ] studied the formation of ecological physical education of college on the
basis of actualization of multidisciplinary approach, including the application of innovations, pedagogy,
ecology, psychology and principles of ecology, integrity, dynamism, systematicity. According to the
author, this ecologization of physical education contributes to the development of personality, health,
and the disclosure of creative abilities.
      </p>
      <p>
        Volkova, Proskurova and Yevsieieva [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ] studied the attitudes of Ukrainian citizens towards
environmental issues in the context of the theory of generations X, Y, Z. It was determined that citizens of
three generations (X, Y, Z) share common ecological values, although Generation Z does not care about
the environment.
      </p>
      <p>
        Zhang and Liu [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ] study the smart home (ESHS). The authors use the theory of the technology
acceptance model to update the knowledge of ecological awareness.
      </p>
      <p>
        Mulrow, Gali and Grubert [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ], studying digital technologies as cyber-physical systems (CPS), point to
their favorable impact on ecological results. The authors argue for the need to take CPS into account in
ecological assessment. Thus, it is possible to articulate the idea of a certain integration of the digital and
natural environment, which determines the opening of new opportunities for both the ecologization of
consciousness and the development of digital technologies.
      </p>
      <p>
        Galati et al. conducted a study to investigate the environmental motives for students of the University
of Palermo to choose to buy water in bio-bottles [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ]. The researchers applied fuzzy clustering methods,
since they believe that the data obtained are not mutually exclusive, and the objects of clustering can
belong to several clusters.
      </p>
      <p>
        Lian, Qian and Bao [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ] investigates ecological behavior based on structural equation modeling
(SEM). Based on their model, the researchers point to a positive relationship between environmental
awareness, risk perception, cognitive capacity, law-abidingness, and environmental behavior.
      </p>
      <p>
        Arya and Kumar [
        <xref ref-type="bibr" rid="ref12">12</xref>
        ] use Value Behavior Norm Theory to study the ecological behavior of university
students. They show that the presence of altruistic and egoistic values and responsibility significantly
predict pro-ecological behavior. At the same time, the presence of biosphere values, awareness of
consequences and personal norms are not significant for pro-ecological behavior.
      </p>
      <p>
        Park, Kwon and Kim [
        <xref ref-type="bibr" rid="ref13">13</xref>
        ] studied the impact of green information transmitted through online
platforms and the moderating role of ecological awareness on customers’ ecological perceptions. The
researchers note that green information contributes to customer satisfaction.
      </p>
      <p>
        At present, four relevant interrelated and interdependent strategies can be identified in
education – actualization of human potential, innovation, humanization and ecologization [
        <xref ref-type="bibr" rid="ref14">14</xref>
        ], which are
implemented on the basis of student-centeredness, partnership pedagogy, values-based education,
competence-based and activity-based approaches. One of the system-organizing and transformative
strategies of education is the formation of “environmental competence” [
        <xref ref-type="bibr" rid="ref15">15</xref>
        ], which is carried out on
the basis of the development of ecophilic tendencies of consciousness and the actualization of ecophilic
cultural values and meanings and value-sense contexts.
      </p>
      <p>Human consciousness, which is actively influenced by education, is the primary, determining and
system-organizing factor in the realization of sustainable development goals and the development of
future ecocentric transformations of relations between humans and the planet Earth. Education is
primary and decisive in the formation of both ecologically oriented cultural values, ethical intentions
and understandings, value and meaning contexts, and a new human being – Homo Ekologicus. In
addition, in the processes of ecologization, which are legitimized by program documents and legislative
acts, the educational sphere is also a defining and system-organizing one.</p>
      <p>
        An important aspect of the educational implementation of greening and its disclosure as a cultural
and educational trend is the use of digital technologies [
        <xref ref-type="bibr" rid="ref16">16</xref>
        ]. Despite the wide representation of
ecologization in the scientific pedagogical literature, the problem of digital modeling of ecophilic
tendencies of consciousness is not suficiently addressed. Given the importance of the development of
ecophilic tendencies of consciousness for the realization of sustainable development goals, we define
this problem as relevant.
      </p>
      <p>The purpose of the study is to digitally model ecophilic tendencies in the consciousness of university
students.</p>
    </sec>
    <sec id="sec-2">
      <title>2. Selection of methods and diagnostics</title>
      <p>
        The methodology of modeling ecophilic tendencies of university students’ consciousness was developed
through the integrative application of mathematical and informatics approaches, as well as using
methods of ecology, anthropology and humanities. Accordingly, this methodological system is
represented by: ecological, competence, health, systemic, ecological and anthropological, ecological and
psychological [
        <xref ref-type="bibr" rid="ref17">17</xref>
        ], ecological and pedagogical [
        <xref ref-type="bibr" rid="ref14 ref18">14, 18</xref>
        ], reflective, axiological, problematic, ecological
and ethical, psychological, existential, transdisciplinary approaches and methods.
      </p>
      <p>
        In the system of this study, the methodological potential of the following concepts is actualized:
sustainable development [
        <xref ref-type="bibr" rid="ref19 ref20">19, 20</xref>
        ], sustainable development goals [
        <xref ref-type="bibr" rid="ref21">21</xref>
        ], New Enlightenment, Earth
Charter and the Visual Turn paradigm [
        <xref ref-type="bibr" rid="ref22">22</xref>
        ] and the ecological paradigm.
      </p>
      <p>
        The study used mathematical and informatics methods and approaches [
        <xref ref-type="bibr" rid="ref23 ref24">23, 24</xref>
        ]: system analysis,
cluster analysis [
        <xref ref-type="bibr" rid="ref25 ref26 ref27 ref28 ref29">25, 26, 27, 28, 29</xref>
        ], methods of mathematical statistics, digital modeling, digital data
visualization, etc. Let us consider some of them.
      </p>
      <p>To determine the optimal number of clusters in the dataset, we used the Hubert index and its graphical
representation, hierarchical clustering with Ward’s minimum variance method (Ward D and Ward D2)
and its visual representation, distance matrix and visualization based on it.</p>
      <p>
        According to the Hubert graphical method, the optimal number of clusters is determined. For a
square proximity matrix P ( × ) of the data set and a square matrix R ( × ) of distances between
representative points (,  ) of the corresponding clusters, which include elements  and  , the
Hubert index () (1) is calculated using the following formula [
        <xref ref-type="bibr" rid="ref27">27</xref>
        ]:
(,  ) = (,  ) − [() + ( )],
      </p>
      <p>1
⎞ 2
where:
 is the dimension of the vector;
 is an index,  = 1, . . . , ;
 and  are standardized -dimensional vectors,  = 1, . . . , .</p>
      <p>
        Hierarchical clustering with Ward’s minimum variance method (Ward D and Ward D2) was also
used to diagnose the optimal number of clusters. For this purpose, a distance matrix was constructed
using the Euclidean distance measure () (?? [
        <xref ref-type="bibr" rid="ref26 ref28">26, 28</xref>
        ]. Hierarchical data agglomeration based on the
distance matrix was implemented using the Ward D and Ward D2 methods [
        <xref ref-type="bibr" rid="ref32">32</xref>
        ]. Ward’s minimum
variance method is a hierarchical clustering algorithm aimed at minimizing the increase. In our case, it
is appropriate to use it because it is assumed that the clusters will have diferent sizes and densities.
The result of applying Ward’s method is a dendrogram that visualizes the hierarchical structure of
clusters [
        <xref ref-type="bibr" rid="ref32">32</xref>
        ]. Ward’s linkage is calculated as the within-cluster sum of squares (within-cluster inertia),
the distance  ((3) and (4)) between clusters X and Y after their merging, and characterizes the increase
in the error sum of squares () when two clusters are merged at each step [
        <xref ref-type="bibr" rid="ref32 ref33 ref34">32, 33, 34</xref>
        ]:
(, ) =
1 ∑− ︁1 ∑︁   ,
      </p>
      <p>=1 =+1
where:
 is the dimension of the matrix;
 = (− 1) ;</p>
      <p>2
 is an  ×  the proximity matrix;
 is an  ×  the distance matrix between the representative points;
,  are indices of rows and columns of the matrix,  = 1, . . . ,  and  = 1, . . . , .</p>
      <p>It should be noted that if the number of clusters is equal to 1 or , the Hubert index is not defined.</p>
      <p>In the Dindex Value plot of the Hubert index we need to determine a significant deviation, which
corresponds to a significant increase in the value of the index. In the Second diferences Dindex Value
plot of Hubert index, you need to determine the significant peak. Significant deviation and significant
peak determine the optimal number of clusters.</p>
      <p>
        The Hubert graphical method was implemented using the R [
        <xref ref-type="bibr" rid="ref30">30</xref>
        ] language in the Posit Cloud
environment [
        <xref ref-type="bibr" rid="ref31">31</xref>
        ]. The NbClust package was used. The Euclidean distance measure () (2) was used as an
argument to calculate the diference matrix [
        <xref ref-type="bibr" rid="ref27">27</xref>
        ]:
(1)
(2)
(3)
where  is calculated by the formula
      </p>
      <p>⃒⃒
() = ∑︁ ⃒⃒  − −
=1 ⃒⃒</p>
      <p>1 ∑︁  ⃒⃒⃒⃒ 2 ,
 =1 ⃒⃒
(4)
where:
 is the numbers of elements in the cluster ;
,  are indices of the elements of the  clusters,  = 1, . . . ,  and  = 1, . . . , ;
 and  are the elements of the A clusters,  = 1, . . . ,  and  = 1, . . . , .</p>
      <p>
        The Ward D and Ward D2 methods used by us difer in that the Ward D method in the minimize the
increase process determines the sum of squares of deviations from the mean of the merged cluster, and
the Ward D2 method determines the sum of squares of deviations from the centroid of the merged cluster
(diferences between clusters are more clearly distinguished, which makes them easier to identify) [
        <xref ref-type="bibr" rid="ref32">32</xref>
        ].
      </p>
      <p>
        The graphical method based on the distance matrix was implemented using the R [
        <xref ref-type="bibr" rid="ref30">30</xref>
        ] language in
the Posit Cloud [
        <xref ref-type="bibr" rid="ref31">31</xref>
        ]. The () function was used, with ℎ = “′′ (2) as its argument.
      </p>
      <p>
        In order to determine the clusters of objects, we used two clustering methods, K-Means and Canopy,
described in more detail in the study of Klochko et al. [
        <xref ref-type="bibr" rid="ref28">28</xref>
        ].
      </p>
      <p>
        The K-Means algorithm can be generally described as follows [
        <xref ref-type="bibr" rid="ref28">28</xref>
        ]:
1. The number of clusters () is determined. Select the required number of points to create the
initial cluster centers. As the initial centers (centroids) of the clusters,  points are randomly
selected from a given set of points.
2. Calculate the Euclidean distance of each point to the cluster centroid.
3. Point is assigned a cluster number that corresponds to the number of the nearest centroid , the
      </p>
      <p>Euclidean distance to which is minimal.
4. The coordinates of the centroids of all clusters are listed.
5. Stages 2, 3, 4 are repeated until the change of centroids stops or the specified number of iterations
is reached.</p>
      <p>The Canopy algorithm is one of the simplest, most accurate, fastest methods. The Canopy algorithm
is often used for pre-clustering data. The algorithm uses two distance thresholds: the loose distance
(1) and tight distance (2), 1 &gt; 2.</p>
      <p>
        A general description of the Canopy algorithm is as follows [
        <xref ref-type="bibr" rid="ref26 ref35">26, 35</xref>
        ]:
1. Clustering objects are represented as points in a multidimensional feature space.
2. One point is randomly deleted to create a canopy (cluster) containing this point.
3. Each point remaining in the set is assigned to a new canopy (cluster) if its distance to the first
point of the canopy is less than the loose distance 1. If, in addition, the distance of the point is
less than the tight distance 2, it is removed from the initial set of points.
4. Repeat steps 2 and 3 until the initial set of points is empty.
      </p>
      <p>Before using the above methods for determining the optimal number of clusters and data clustering
methods, the data is normalized. In our case, the answers to the questions were assigned values of
0, 1, 2, 3, and there were no peak values, so we did not perform data normalization. Also, before applying
these methods, we did not clean the data, since the electronic questionnaire options required answering
the question in the equivalent range of 0, 1, 2, 3.</p>
      <p>The authors used their own methodological developments, namely, the “Fedorets’ Questionnaire for
Determining Ecophilic Tendencies of Consciousness”.</p>
      <p>“Fedorets’ Questionnaire for Determining Ecophilic Tendencies of Consciousness” :
1. I find beauty in various landscapes of natural origin.
2. I see beauty and perfection in natural things – stones, water, mud, animals, insects, flowers, roots,
weeds.
3. Swamps, deserts, and impenetrable forest thickets do not disgust or dislike me; they are beautiful
in their own way.
4. I feel very sorry for wild animals in zoos and laboratory animals.
5. It is painful for me to see how the Earth’s natural landscapes are being destroyed.
6. I am concerned about the future of the Earth, from which its authentic natural landscapes may
disappear.
7. I feel very sorry for animals and plants that may disappear from the Earth forever.
8. I feel sorry when old trees are cut down that may still be growing.
9. It is painful for me to watch the earth being covered in concrete and asphalt without any urgent
need.
10. I feel sorry for the planet Earth as a living being that is being destroyed and “sufering” from the
total impact of man.</p>
      <p>The variants of answers to the questionnaire: 1 – No; 2 – Yes; 3 – Yes+; 4 – Yes++.</p>
      <p>Let us consider the ideas and meanings on the basis of which the Fedorets’ Questionnaire for
Determining Ecophilic Tendencies of Consciousness was developed.</p>
      <p>
        The questionnaire is based on the idea of a holistic, panoramic, multidimensional and aesthetically
oriented perception of the Earth in a visual format as a landscape, as a painting [
        <xref ref-type="bibr" rid="ref22">22</xref>
        ]. This aspect reflects
the aesthetically oriented stereometric nature of human perception and actualizes the understanding
of spatial perspective characteristic of European consciousness, which to some extent correlates with
cosmism, anthropocosmism, and multidimensionality. The idea of the diversity of manifestations of
earthly landscapes, presented aesthetically as landscapes, is important. This aspect is reflected in
Question 1: “I find beauty in various landscapes of natural origin”.
      </p>
      <p>
        Question 2: “I see beauty and perfection in natural things – stones, water, mud, animals, insects,
lfowers, roots, weeds” contains the idea of perceiving reality as special unique phenomena, which,
according to E. Husserl [
        <xref ref-type="bibr" rid="ref36">36</xref>
        ], are correlated with certain structures of consciousness. Phenomenology
(German: Phänomenologie – “the doctrine of phenomena”) “returns” us to the primary cognition of
things (E. Husserl’s famous idea “Back to the things themselves!”), to their primary, often unique and
unified meanings. The earth, which “gives rise” to various phenomena, gives us the opportunity to
comprehend them as beauty, as well as a panorama of earthly and vital meanings, which, in turn,
helps us to reveal a sense of unity with the earthly, understood as alive, and forms respect for it and
admiration for it. An important aspect is the phenomenon of biodiversity as a manifestation of life and
the Earth.
      </p>
      <p>
        Question 3, “Swamps, deserts, and impenetrable forest thickets do not disgust or dislike me; they
are beautiful in their own way”, contains the idea of an aesthetic and ethically oriented perception of
the Earth and its landscapes as diverse and unique, as such, through which special elements, Forces,
and spiritual entities manifest themselves. The power and meaning of the Earth’s elements is not
always revealed in a “pastoral” perfectly created landscape. Earthly elements can generate “elements”
of chaos and tension. In addition, this question reveals ways to an ecophilic, value-based, and ethical
understanding of the phenomenon of “wilderness” [
        <xref ref-type="bibr" rid="ref37">37</xref>
        ], through which the non-anthropogenic nature
of the earthly is manifested.
      </p>
      <p>
        Question 4: “I feel very sorry for wild animals in zoos and laboratory animals” refers to the
manifestation of human nature through the ability to sympathize with the living and, above all, with animals
that have a suficiently developed psyche, feel pain and often understand the fact of their “slow” death
or prolonged sufering in a laboratory or zoo. The idea of developing this issue, in addition to our own
understanding of it, was formed by E. Frome in his concept of biophilia [
        <xref ref-type="bibr" rid="ref38">38</xref>
        ], the essence of which is the
focus on the love of the living and the creation of new things.
      </p>
      <p>Question 5: “It is painful for me to see how the Earth’s natural landscapes are being destroyed”
reflects the deep multidimensional connection between humans and the Earth. In the system of this
interaction, humans and the Earth are presented as one. Therefore, the destruction of the landscape is
felt and experienced as its own problem and its own tragedy. This question also diagnoses the presence
or “limitations” of the anthropocosmic dimension of consciousness, within which a person consciously
or unconsciously feels part of the vast earthly cosmos. The system-organizing aspect of this question is
the consideration of the significance and value of landscapes for humans as a “manifestation” of certain
landscapes and, accordingly, a holistic, aesthetic, stereometric perception of the earth.</p>
      <p>
        This Question 5, as well as Questions 1, 6, 9, and 10, are formed in the spirit of the Visual Turn [
        <xref ref-type="bibr" rid="ref22">22</xref>
        ] as
a humanitarian direction aimed at actualizing and studying visuality. We use the ideas of this direction
to actualize visuality in the individual and develop visual culture, which is presented as ecologically
oriented.
      </p>
      <p>Question 6: “I am concerned about the future of the Earth, from which its authentic natural landscapes
may disappear” is a clarification of the previous Question 5. In addition to actualizing the existentials
of care and spatiality, this question is aimed at manifesting human temporality and anticipation (the
ability to foresee, which includes the actualization of the metacognitive level of consciousness). This,
accordingly, reveals and actualizes the ability to think about the future of the Earth and determines
the presence of ecophilic metacognitive strategies in the form of goal setting, reflection, planning and
foresight.</p>
      <p>Question 7 – “I feel very sorry for animals and plants that may disappear from the Earth forever” is
essentially a clarification and expansion of the previous Questions 5 and 6. Although it has its own
special vital (in the sense of life) and biophilic-oriented meaning. This question relates directly to
the problem of life, which is embodied in the “kingdoms” of flora (plants) and fauna (animals). The
existentials of topicality, love, care, and responsibility are actualized in this issue. It is responsibility
that is to a certain extent personalized and largely related to living beings, which stand out as special
from the “panorama” of inanimate objects and from the landscape and are considered as “special living
worlds” essentially close to humans.</p>
      <p>Question 8 – “I feel sorry when old trees are cut down that may still be growing” – reflects the attitude
towards flora and towards the landscape and life in general, which is largely shaped by vegetation. This
question reveals the problematic of the existing or absent experience of being in the natural environment
and the ability to interpret it in an ecophilic way. An important spiritual and archetypal aspect is the
ability to comprehend by actualizing this issue the concepts of the world tree (Latin: Arbor mundi) and
the tree of life (Latin: Arbor Vite; English: Tree of Life; Hebrew: Mי¢י®חַהZֵע: Etzheim, Tree of Paradise) as
one of the main symbols of many world cultures. The tree of life and the world (cosmic) tree are seen
as distinct spiritual, mythological, or archetypal (according to C. Jung) phenomena. Traditionally, it is
believed that the symbolism of the tree is vital and it reflects the essence of life itself.</p>
      <p>
        Question 9 – “It is painful for me to watch the earth being covered in concrete and asphalt without
any urgent need” reveals the understanding of the Earth and its landscapes and landscapes and their
reflection in the existential “depth” of a person, in their intrinsic value and givenness, as a manifestation
of a living entity that has the ability to feel and sufer, and not just as a “dead” resource. Such an
understanding can emerge as a result of life practices and experiences of communication with nature,
provided that at least “elementary” positive intentions towards the “living world” (biophilia according
to E. Frome) are revealed in the human soul [
        <xref ref-type="bibr" rid="ref38">38</xref>
        ]. This value attitude towards nature is mainly possible
as a manifestation of the ecophilic nature of humans.
      </p>
      <p>Question 10 – “I feel sorry for the planet Earth as a living being that is being destroyed and “sufering”
from the total impact of man” is inherently generalizing, philosophical, anthropocosmic, and
transforming ecological problems into a being, sensual, and heartfelt format. For an authentic (in the sense of
one’s own) comprehension of this issue, a certain life, sensual, intellectual, life-creating and spiritual
experience and understanding is necessary. Undoubtedly, a positive solution to this issue is also possible
as a result of the indoctrination of the ideology of ecologism into the public consciousness. In this issue,
the idea of compassion is seen as a manifestation of the spiritual nature of man, his cordiality, mercy
and kindness. This issue is aimed at harmonizing the relationship between man and the Earth.</p>
      <p>Experimental base of the study: Berdyansk State Pedagogical University; Vinnytsia Academy of
Continuing Education; Mykhailo Kotsiubynskyi Vinnytsia State Pedagogical University; Dragomanov
Ukrainian State University; Vinnytsia Humanitarian and Pedagogical College; Vinnytsia National
Technical University. The study, which was conducted in 2021-2022, involved 166 students, including
teachers undergoing advanced training.</p>
    </sec>
    <sec id="sec-3">
      <title>3. Results</title>
      <p>
        The realization of the sustainable development goals [
        <xref ref-type="bibr" rid="ref21">21</xref>
        ] is possible, first of all, provided that a
modern person acquires an ecophilic orientation of his or her consciousness. The ecologically oriented
interpretation of human consciousness, which is considered as a determining anthropo-psychological
factor in the preservation of the Earth and the realization of sustainable development goals, is revealed
in this study on the basis of actualization of ecological-anthropological, ecological-psychological,
ecological-pedagogical [
        <xref ref-type="bibr" rid="ref14">14</xref>
        ] and ecological-ethical approaches and visions. Accordingly, the idea of
actualizing the ecological orientation of Homo sapiens’ consciousness is defined as system-organizing
and defining. This idea in this study is presented in the format of ecophilic tendencies of consciousness.
Accordingly, ecophilic tendencies of consciousness are aimed at actualizing anthropological strategies for
achieving the goals of sustainable development not only through technological progress, but primarily
through changes in human behavior, which is based on the formation of environmentally oriented
human qualities. This determines the need to model ecophilic tendencies of consciousness.
      </p>
      <p>
        Having analyzed the ideas and developments of researchers who have studied various aspects
(ecological, spiritual, philosophical, socio-political, educational, psychological, cultural and ethnic,
anthropological) of ecological consciousness [
        <xref ref-type="bibr" rid="ref14">14</xref>
        ], ecophilia, biophilia [
        <xref ref-type="bibr" rid="ref38">38</xref>
        ], we can present the definition
of the concept of “ecophilic tendencies of consciousness”.
      </p>
      <p>Ecophilic tendencies of consciousness are a system of intentions (orientations of consciousness),
values, meanings, attitudes, which are a manifestation of the biophilic dimension of human nature,
as well as and to a large extent, are conditioned by the socio-cultural sphere and represent a system
of psychological patterns associated with the vital and existential spheres and the personal principle,
existential and value-sense spheres and the personal principle, and accordingly determine a good,
harmonious, tolerant, reasonable, constructive attitude towards the environment and the Earth, which
is considered as a living being or entity endowed with special qualities and one of the highest values,
and underlie ecophilic behavior.</p>
      <p>In order to conduct the study based on the results of the questionnaire and given that the application
of the methods specified in the section “Selective methods and diagnostics” involves processing data
in a numerical format, the values of the test results were replaced accordingly: “No” to 0, “Yes” to 1,
“Yes+” to 2, “Yes++” to 3 (table 1). Q1, Q2, ..., Q10 are denoted respectively as Question 1, Question 2, ...,
Question 10.</p>
      <p>As a result of testing students of higher education institutions using the Fedorets Questionnaire for
Determining Ecophilic Tendencies of Consciousness, we obtained the data set shown in figure 1. The
results of the testing are also presented below in the format of a bar chart (figure 2).</p>
      <p>Let’s analyze the results of the “Fedorets’ Questionnaire for Determining Ecophilic Tendencies of
Consciousness”, presented in figure 2 according to each question of the test.</p>
      <p>The answer “Yes” (marked as 1 in the diagram) is represented by the highest percentage of responses
to all the questions in the questionnaire. It reflects the lowest intensity of a positive response – in
almost all the questions studied, the percentage of “Yes” answers is approximately 50%, with a range of
lfuctuations of about ±10%. This indicates a positive understanding of the problem, which is inherent in
half of the respondents. At the same time, the low intensity of the positive response combined with a
significant number of people who have it (about half) indirectly indicates the instability of the existing
ecophilic tendencies of consciousness. This is especially significant given the fact that the respondents
are familiar with ecological issues in the course of their educational and professional activities.</p>
      <p>In addition to the answers to questions Q8 “I feel sorry when old trees are cut down that may still
be growing” and Q9 “It is painful for me to watch the earth being covered in concrete and asphalt
without any urgent need”, negative answers amount to 31.3% and 33.7%, respectively. These values
make up about 1/3 of the answers to the question, are significant in size and characterize the presence
of rather stable ecophobic tendencies, especially if we take into account that the respondents are quite
familiar with ecological issues. Such a large number of negative answers can be explained as follows:
these questions reflect specific phenomena that are significant simultaneously in aesthetic, economic
and worldview aspects; there is a persistence of cultural and professional ecophobic stereotypes of
a pragmatic and “simplified” aesthetic orientation that determine the specifics of the answers; there
are absent or unstable ecophilic stereotypes that could be competitive with ecophobic ones. These
questions are those in which environmental issues are revealed in specific phenomena presented as a
practical problem to be solved.</p>
      <p>The true attitude towards the Earth and nature is largely determined by these specific issues. It is one
thing to “love” nature, the Earth “at a distance” or “in general” and another to solve specific problems and
issues. Based on the significant importance of these two issues for the practice of nature conservation,
we believe it is necessary to conduct research in this area, as well as to include these specific questions
as relevant when considering environmental issues in universities, colleges and schools. Question Q8 “I
feel sorry when old trees are cut down that may still be growing” can be interpreted in its expanded
form as “Will the forest remain in a certain area as a result of economic activity?” Question Q9 “It is
painful for me to watch the earth being covered in concrete and asphalt without any urgent need” can
be interpreted more broadly as “Is every piece of land with unique natural landscapes being built up?”.</p>
      <p>In order to determine the groups of students according to the degree of manifestation of ecophilic
intentions and values, we will apply cluster analysis.</p>
      <p>Let’s determine the optimal number of clusters in the data set that represents the results of testing
using the “Fedorets’ Questionnaire for Determining Ecophilic Tendencies of Consciousness” using the
Hubert index, Ward’s minimum variance method (Ward D and Ward D2), and distance matrix.</p>
      <p>In the process of applying the Hubert index, the results are presented in table 2 and figure 3.
4
14
4
1</p>
      <p>According to table 2, according to the majority rule, the number of clusters 3 received the most
proposals (14). There were also 4 proposals for the number of clusters 2 and 4.</p>
      <p>According to figure 3 Dindex plot, a significant knee is observed at the number of clusters 3. According
to figure 3 Dindex second diferences plot the ignificant peak is also observed at the number of clusters
3.</p>
      <p>As a result of using hierarchical clustering based on Ward’s minimum variance method (Ward D and
Ward D2) to diagnose the optimal number of clusters, the results are shown in figure 4, figure 5 and
ifgure 6. The selected clusters in these figures are highlighted by red frames.</p>
      <p>Thus, according to the results of hierarchical agglomerative clustering based on Ward’s minimum
variance method (Ward D and Ward D2), based on visual analysis and considerations of possible
interpretation of the clusters in figure 4, figure 5 and figure 5, it was found that clusters 2, 3 and 4 can
be more clearly distinguished.</p>
      <p>Let’s analyze the visualization of the results of dividing objects into groups based on Distance Matrix
Computation (figure 7 and figure 8). As a result of analyzing the visual representation of the division of
objects into groups, we can conclude that in figure 7, 3 groups of objects can be clearly distinguished,
although some objects are located on the border of clusters 3 and 2. As a result of the analysis of the
visual representation of the division of objects into 4 groups (figure 8), it can be concluded that cluster
2 can be more clearly distinguished, although there are objects that are located on the border of clusters
2 and 3, but the areas of clusters 1, 3 and 4 overlap. Based on the results of the analysis of the division
of objects into groups based on Distance Matrix Computation, it can be recommended to divide the
objects into 3 groups in the study.</p>
      <p>Thus, it has been established that the optimal number of clusters into which it is recommended
to divide the objects of the test results using the “Fedorets’ Questionnaire for Determining Ecophilic
Tendencies of Consciousness” in our study is 3 clusters (table 3).</p>
      <p>In order not to lose the unique clusters of data that are grouped into respondent groups based
on the results of testing using the “Fedorets’ Questionnaire for Determining Ecophilic Tendencies of
Consciousness” in accordance with the specific features of the degree of manifestation of ecophilic
intentions and values, the number of clusters 3 and 4 was chosen for the study.</p>
      <p>We will use the K-Means and Canopy methods to cluster objects. Let’s analyze the results of dividing
the data of the test results using the “Fedorets’ Questionnaire for Determining Ecophilic Tendencies of
Consciousness” into 3 clusters using the K-Means method. The results of dividing the objects into 3
clusters using the K-Means method are presented in table 4 and table 5.</p>
      <p>Cluster 1 has the following centroids – 2, 2, 2, 2, 3, 3, 2, 3, 2, 2, 3. This cluster contains 30% of the
data, which is 50 instances. The cluster indicates the presence of a rather stable ecophilic orientation
of consciousness. Ecophilicity as a significant characteristic of consciousness has a high degree of
intensity.</p>
      <p>Cluster 2 has the following centroids: 1, 1, 1, 1, 1, 1, 1, 1, 0, 0, 1. The cluster was formed on the basis
of the answers of 70 people (42%). The cluster represents a group of people who have an ecophilic
orientation of consciousness with a low degree of intensity of manifestation, as well as those who have
no or no ecophilic orientation of consciousness.</p>
      <p>Cluster 3 has the following centroids: 2, 2, 1, 2, 2, 2, 2, 2, 2, 1, 1. The cluster contains 28% of the data,
which amounts to 46 instances. The cluster reveals the presence of a rather stable ecophilic orientation
of consciousness with a high degree of intensity of manifestation.</p>
      <p>Let’s analyze the results of dividing the data of the test results using the “Fedorets’ Questionnaire for
Determining Ecophilic Tendencies of Consciousness” into 4 clusters using the K-Means method. Table 6
and table 7 show the results of the distribution of objects into 4 clusters using the K-Means method
presented in table 7.</p>
      <p>The presence of a fairly significant set of objects – 28% of people forming Cluster 2, and, accordingly,
having stable tendencies of ecophilic consciousness and the transitional group represented by Cluster 3
(5% of all respondents), which indirectly reflects the trend of development of ecophilic tendencies of
consciousness, indicates the need to apply such strategies and technologies for ecologization, which
include distinct aesthetic and worldview components. Accordingly, the actualization of the aesthetic
and worldview level intellectualizes, aestheticizes, expands, deepens and interprets the existing deep
lyophilic, existential and emotional and emotional perception of the planet Earth and nature as
special values, meanings and images, transforming them into stereotypes of actions and behavior and</p>
      <sec id="sec-3-1">
        <title>Question number</title>
      </sec>
      <sec id="sec-3-2">
        <title>Cluster 1</title>
      </sec>
      <sec id="sec-3-3">
        <title>Cluster 2</title>
      </sec>
      <sec id="sec-3-4">
        <title>Cluster 3 Q1 Q2 Q3</title>
        <p>Q4
Q5
Q6
Q7
Q8
Q9
Q10
1
2
3</p>
      </sec>
      <sec id="sec-3-5">
        <title>Cluster number Distribution of data by clusters 2 2</title>
        <p>50 (30%)
70 (42%)
46 (28%)
2
2
1
2
2
2
2
1
1
2
Q1
Q2
Q3
Q4
Q5
Q6
Q7
Q8
Q9
Q10
Q1
Q2
Q3
Q4
Q5
Q6
Q7
Q8
Q9
Q10
psychological attitudes. Accordingly, this level of ecologization is called aesthetically harmonizing.</p>
        <p>For the objects of Cluster 1 (42%) and Cluster 4 (25%), we consider the strategy of ecologization
relevant, in which the leading aspect is the idea of harmonization aimed at “constructing” at the mental
level a harmonious and existentially oriented interaction with the environment and revealing the
cognition of the high meanings of Gaia (Earth) and biophilia. This is the initial condition for the further
development of ecophilic tendencies of consciousness. We call this level of ecologization existentially
harmonizing.</p>
        <p>Let’s analyze the results of clustering the objects obtained in the course of testing using the “Fedorets’
Questionnaire for Determining Ecophilic Tendencies of Consciousness” based on the Canopy method.
In the process of applying the Canopy method, the division of objects into 3 clusters did not give optimal
results in terms of interpretation, so the study presents the division of objects into 4 clusters using the
Canopy method (table 8 and table 9).</p>
        <p>Let’s analyze the results of clustering using an integrative humanitarian and environmental approach.
Cluster 1 has the following centroids according to the answers to the test questions and question</p>
      </sec>
      <sec id="sec-3-6">
        <title>Question number</title>
      </sec>
      <sec id="sec-3-7">
        <title>Cluster 1</title>
      </sec>
      <sec id="sec-3-8">
        <title>Cluster 2</title>
      </sec>
      <sec id="sec-3-9">
        <title>Cluster 3 Cluster 4 2 1</title>
        <p>3
3
1
3
3
3
3
3
3
3
numbers: 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1 (table 8). The algorithm assigned 76 data instances to the cluster,
which is 46% of the answers. This cluster reflects the dominant group. At the same time, in this group,
the dominant ecophilic intentions and values are characterized by the lowest degree of manifestation (or
intensity). Therefore, we consider them unstable. Thus, despite the dominance of ecophilic tendencies
of consciousness, but with low intensity, manifested in a significant quantitative representation in the
specified cluster, it may indicate: a real but not yet suficiently sustainable efect that has arisen due to
the education and promotion of environmentally acceptable behavior and values, as well as a tribute to
the fashion for “ecological behavior”. Therefore, considering that in this cluster, which makes up almost
half of the entire sample, this ecophilicism can be disaccommodated under the influence of certain
factors (economic, political) under the influence of minor economic, psychological or socio-cultural
influences. This indicates the need for targeted cultural and educational influences in order to develop
ecophilic tendencies of consciousness.</p>
        <p>Cluster 2 has the following centroids: 3, 3, 1, 3, 3, 3, 3, 3, 3, 3, 3 (table 8). This cluster contains 25% of
the data, which is 42 instances. The cluster reveals a rather stable ecophilic orientation of consciousness
with a high degree of intensity of manifestation. One fourth of the individuals in the study sample
to some extent reflects the attributive features of a human being as a highly developed intellectually
and morally species characterized by love and good attitude towards the world and living beings. That
is, this number can to some extent be interpreted as a manifestation of human nature, which has an
ecophilic nature, and not only and not so much the influence of education and society.</p>
        <p>Cluster 3 was formed on the basis of the following centroid answers to the questionnaire: 1, 1, 1, 1, 0,
1, 1, 1, 0, 0, 1. The cluster was formed on the basis of answers of 36 people (22%). The cluster represents a
group of people who have both an ecophilic orientation of consciousness with a low degree of intensity
of manifestation and people who have no or low level of ecophilicity. Almost a quarter of the sample
reflects a variety of reactions, which includes both minor ecophilic tendencies and their absence. This,
to some extent, as well as the previous Cluster 1, illustrates the specifics of the distribution of traits in
the population. That is, there is a group characterized by quite pronounced ecophobic tendencies (25%)
(Cluster 2) and, to some extent, the opposite group of people with insuficiently pronounced and/or
absent ecophilic tendencies (22%) (Cluster 3). The risk of people in this group (Cluster 3) is that they
may transform into ecophilic neutrals or ecophobes as a result of external influences.</p>
        <p>Cluster 4 is based on the following answers to the questionnaire: 2, 2, 2, 2, 3, 2, 1, 2, 2, 2, 2, 2. This
cluster combines the answers to the questions of 12 people and makes up 7%. This cluster unites people
who have both distinct ecophilic tendencies of consciousness (answer – 3, 2) and relatively non-intense
ones (answer – 1). We consider it a “transitional” cluster between Cluster 1 and Cluster 2. This is due to
the fact that it contains features of both of these clusters (Cluster 1 and Cluster 2). Cluster 4, which is
transitional and relatively significant in quantitative terms (7%), reflects an important trend – the active
dynamics of the formation of ecophilic consciousness under the influence of socio-cultural (including
educational) factors, which is caused by global processes of ecologization.</p>
        <p>The presence of a relatively large group of 25% of people who form Cluster 2 and, accordingly,
have stable tendencies of ecophilic consciousness and the transitional group represented by Cluster 4
(7% of all respondents), which indirectly reflects the trend of development of ecophilic tendencies of
consciousness, indicates the need to apply such strategies and technologies for ecologization, which
include distinct aesthetic and worldview components. We call this level (or aspect) of ecologization
aesthetically harmonizing.</p>
        <p>For the representatives of Cluster 1 (46%) and Cluster 3 (22%), we consider the strategy of ecologization
relevant, in which the leading aspect is the idea of harmonization aimed at “constructing” at the mental
level a harmonious and existentially oriented interaction with the environment and cognition of the
high meanings of Gaia (Earth).This is the initial condition for the further development of ecophilic
tendencies of consciousness. We call this level (or aspect) of ecologization existentially harmonizing.</p>
        <p>The above cluster model, like the previously discussed one, with the formation of 4 clusters,
contributes to the structuring of ecologization as an educational meta-strategy with the allocation of two
levels (or directions) in it – existentially harmonizing and aesthetically harmonizing.</p>
        <p>A comparative analysis of the cluster models obtained by applying the K-Means and Canopy methods
(table 6 and table 7, table 8 and table 9) shows quite similar results. The similarity is manifested in
the structure of the distribution by clusters and in the architecture of the clusters themselves, which
indicates the correctness and adequacy of the methods used. These two cluster models, in which objects
are structured into 4 clusters, complement and extend the cluster system obtained by applying the
K-Means method with a division into 3 clusters.</p>
        <p>We consider the above aspects of ecologization – existentially harmonizing and aesthetically
harmonizing – to be complementary and view them as independent paths or as successive stages. We consider
the existentially harmonizing aspect of ecologization to be related to the coexistence of man and the
Earth (“natural existence”). This aspect is understood as aimed at revealing the understanding of oneself
as: an integral part of the Earth’s space; the Earth as a home, the value of Earth’s landscapes, elements
and “kingdoms” (minerals, animals and plants); a sense of oneself as a spatial being harmonized with
Earth’s landscapes.</p>
        <p>The aesthetic and harmonizing aspect of ecologization is based on the dominant aesthetic dimension,
within which the Earth and Earth landscapes, elements and “kingdoms” of plants and animals are
understood as: a special natural earthly and cosmic harmony and aesthetics (“natural beauty”); as
an aspect of inspiration. This aspect is understood not as “pure” creativity or aestheticism, but as
an aesthetic intention aimed at preserving the Earth. These aspects (existentially harmonizing and
aesthetically harmonizing) can be presented in greening strategies in a more distinctive or integrated
way.</p>
        <p>The results of the study of ecophilic tendencies of consciousness are used to formulate and implement
strategies and practices of greening, as well as to develop environmental competence and soft skills in
the educational process of higher education, including education in the field of information technology,
teacher training, and postgraduate education.</p>
        <p>Let us consider examples of strategies for applying the results of the study to the ecologization of university
students. For the greening of future teachers of mathematics and computer science and students of
information technology, the primary is the actualization of the rational dimension of consciousness,
which primarily includes the disclosure of the harmony and beauty of the world through ecological and
aesthetic reflection on mathematical, information and environmental phenomena and works of art. That
is, the aesthetic and harmonizing direction of ecologization is primary as “external” (aimed at cognition
of the external world), the actualization of which subsequently contributes to the manifestation of the
existential and harmonizing direction, which is essentially internal. This approach to ecologization is
inherently both intellectualized and aestheticized. An important aspect of the disclosure of the student’s
ecological knowledge and intellectual potential is mathematical and informational knowledge and ideas
that illustrate and reveal ecological phenomena at the level of mathematical rationality. In this case,
mathematical knowledge and information algorithms act as procedural and operational ones, which,
being part of environmental knowledge, make it possible to represent and comprehend environmental
phenomena and represent them as regularities, processes, harmony, disharmony, compliance or
noncompliance with certain aesthetic and environmental “ideals”. The specificity of ecological knowledge
is also that it is formed as ethically and value-oriented, not as irrelevant or “ethically and aesthetically
neutral”. The value, ethical and aesthetic orientation of environmental knowledge is largely determined
by its procedural and operational components, which in turn reflects primarily its mathematical and
informational dimensions (both in actual, formalized and contextual formats).</p>
        <p>In order to develop the health-preserving competence of physical education teacher in postgraduate
education, namely the formation of its anthropocultural component, in the system of which the
ecological aspect is defined as significant, we apply both existentially harmonizing and aesthetically
harmonizing directions of ecologization. The existentially harmonizing direction of ecologization is
especially important, the possibility of realization of which is determined by existential specificity of
motor activity and the possibility of actualization of existentials of corporeality, spatiality, temporality
in the process of physical culture. This direction is largely reflexive, existential and cognitive, internal
(directed at oneself) and introverted (largely directed at oneself and self-knowledge) and contextual,
as well as connected with the subconscious dimension of the psyche and the collective unconscious.
Accordingly, this direction is realized by means of physical culture and can be formally represented
as “Cognition and dialogue with the planet Earth through physical activity, mastery of the landscape
and self-knowledge”. The aesthetically harmonizing direction is dominated by external, extroverted
(directed to the outside world), emotional and cognitive orientation. It is both rational and emotional,
and accordingly, it is revealed and realized through the cognition of earthly landscapes in the process of
moving in space and through the actualization of visuality and visual culture. That is, physical culture
reveals the aesthetics of the outside world through motor activity, while additionally using the means
of art.</p>
      </sec>
    </sec>
    <sec id="sec-4">
      <title>4. Discussion</title>
      <p>Let us consider the work of some researchers in relation to our scientific developments.</p>
      <p>
        The use of cluster analysis to identify groups of students who difer in specific, group-specific
characteristics is a technique that we have used efectively in many studies, including the Canopy
method [
        <xref ref-type="bibr" rid="ref24">24</xref>
        ]. Also, for example, Galati et al. used fuzzy clustering methods to study students’ behavior
in purchasing products in environmentally friendly packaging [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ].
      </p>
      <p>
        The use of mathematical statistics methods, according to many authors, is appropriate for studying
environmental awareness [
        <xref ref-type="bibr" rid="ref14 ref24 ref7">7, 14, 24</xref>
        ], and our results confirm that determining the level of “environmental
potential” will make it possible to outline the directions of its formation and development. In particular,
the results of our research on recommendations for increasing the level of ecophilic consciousness
correlate with the results of other researchers, in particular, with the study of Lian et al. [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ], Mulrow
et al. [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ], Arya and Kumar [
        <xref ref-type="bibr" rid="ref12">12</xref>
        ] that it is necessary to raise students’ awareness of the environment in
order to better understand the risks.
      </p>
      <p>
        Saboya de Aragão and Alfinito [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ] point out the insuficient understanding of the relationship between
human values and environmental behavior of consumers. Comparing the ideas presented in this study
with our findings, it can be noted that the existential and harmonizing aspect of greening identified
by us can be considered as a strategy for shaping consumer environmental behavior based on the
actualization of human values.
      </p>
      <p>
        Pu et al. [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ] studying the impact of COVID-19 on environmental sustainability and development,
identify the qualities of creativity, innovation, altruism, and compassion. We consider these qualities to
be cognitive, behavioral and emotional prerequisites for the ecophilic orientation of a personality, as
well as cognitive and behavioral factors of the existential and harmonizing aspect of greening.
      </p>
      <p>
        Zhen, Yue and Yulong [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ], who study the formation of ecological physical education of college on
the basis of actualization of multidisciplinary approach consciously or intuitively deal essentially with
the development of ecophilic tendencies of consciousness (orientation, values, etc.). This indicates the
conceptual proximity of these studies.
      </p>
      <p>
        Peters [
        <xref ref-type="bibr" rid="ref39">39</xref>
        ], who proposes to integrate artificial intelligence technology and environmental design to
improve the quality of urban space, develops his concept in relation to the aesthetic and harmonizing
strategy (or aspect) of greening that we have identified. Peters [
        <xref ref-type="bibr" rid="ref39">39</xref>
        ] and Brien [
        <xref ref-type="bibr" rid="ref40">40</xref>
        ] essentially proposes
to integrate the aesthetic and environmental (in the format of ecodesign) and cognitive, which largely
corresponds to the ideology of NBIC-convergence, which corresponds to the 6th technological mode.
      </p>
      <p>
        Arya and Kumar [
        <xref ref-type="bibr" rid="ref12">12</xref>
        ], based on the application of the theory of normative value behavior to study
the environmental behavior of university students, conclude that the presence of altruistic and egoistic
values and responsibility significantly predict pro-environmental behavior. These ideas of Arya and
Kumar [
        <xref ref-type="bibr" rid="ref12">12</xref>
        ] correlate with the existential harmonizing aspect of ecologization presented by us, which
can also be considered as a strategy. Within the framework of the existential harmonizing aspect of
ecologization, the actualization of existential values and relevant types of behavior and behavioral
stereotypes (and character traits; more broadly, according to A. Paccei, human qualities), namely altruism
and responsibility, is crucial. In this aspect, it is significant that the phenomenon of responsibility
is one of the central ones in the existential approach. The presence of responsibility indicates the
existential completeness and maturity of the individual and his/her ability to form ecological meanings
that are lived and understood in a deep and existential way – as existential meanings. Accordingly, this
determines environmental or pro-environmental behavior.
      </p>
    </sec>
    <sec id="sec-5">
      <title>5. Conclusion</title>
      <p>The anthropological and psychological basis for the implementation of the Sustainable Development
Goals is the development of relevant ecologically oriented human qualities, which are a prerequisite for
ecologically oriented behavior. This study emphasizes the importance of the existential and harmonizing
aspect of ecologization, which can be presented as a purposeful strategy.</p>
      <p>The overarching idea of the research is the study of psychological, value, cognitive and behavioral
factors in the development of environmental consciousness and human behavior. The psychological
prerequisite for the formation of these human qualities is the ecophilic tendencies of consciousness,
which determines the need for their digital and mathematical modeling using systems of methods. In
the study, we used the methods of system analysis, cluster analysis, methods of mathematical statistics,
digital modeling, digital data visualization, etc.</p>
      <p>In order to determine the optimal number of clusters, we used the Hubert index and its graphical
representation, hierarchical clustering with Ward’s minimum variance method (Ward D and Ward D2)
and its visual representation, distance matrix and visualization based on it. Using these methods, it was
diagnosed that the optimal number of clusters is 3 clusters. However, in the course of the study, we
decided to divide the set of objects into 4 clusters in order to lose the unique structure of the cluster for
diagnosing the ecophilic intentions and values of university students.</p>
      <p>We clustered the objects using two clustering methods – K-Means and Canopy. The use of these two
methods is justified by the structure and types of data and the features of the algorithms. Based on the
results of clustering using these two methods, cluster models were formed. The obtained models for
dividing objects into 4 clusters are similar, which indicates the efectiveness of the K-Means and Canopy
algorithms with such data structures and confirms the adequacy of the constructed cluster structures.</p>
      <p>Based on the study of ecophilic tendencies of consciousness using cluster modeling with the help
of K-Means and Canopy methods, the 3rd and 4th clusters were formed. In our opinion, 4 cluster
models are more representative clustering models. These models are dominated by clusters with a slight
development of ecophilic tendencies of consciousness (42-46%). The “ecophilic” clusters (25-28%) with a
medium and high level of ecophilic tendencies of consciousness is defined as the system-organizing one.
In quantitative terms, this feature is quite significant, indicating the formation of a “stratum” of modal
individuals who are active “carriers” of the ecological idea, which is relevant for socio-cultural ecological
transformations. The “transitional” clusters (5-7%) is also identified, which indicates the presence of
“ecological potential” in the cluster with the lowest level of ecophilic tendencies of consciousness. The
presence of this clusters, which is determined by structuring into 4 clusters using diferent methods,
also reflects the efectiveness of existing educational and cultural influences aimed at ecologization.
This structure of clusters also reflects the presence of humanistic and democratic traditions in the
system of which ecologization is implemented in a “soft” intellectualized way, aestheticized as a cultural
and educational trend, and not as an indoctrination of an ideological doctrine. This is in line with the
ideology of the Sustainable Development Goals aimed at unlocking human potential.</p>
      <p>University students are a dynamic and socially active group and, accordingly, they can act as agents
of environmentally oriented changes in the socio-cultural, professional and scientific dimensions.
Therefore, an important social and socio-psychological aspect of modeling ecophilic tendencies of
consciousness is the analysis of the formation of these tendencies in university students with the
corresponding development of ecologization strategies. The results of the study of ecophilic tendencies
of consciousness are taken into account in the development of strategies for the ecologization of higher
education students. Two directions of ecologization are conceptualized, which can be simultaneously
represented at the same level – existentially harmonizing and aesthetically harmonizing.</p>
      <p>The existentially harmonizing direction of ecologization is largely reflective, existentially cognitive,
internal (directed at oneself) and introverted (largely directed at oneself and self-knowledge) and
contextual, as well as connected with the subconscious dimension of the psyche and the collective unconscious.
The aesthetically harmonizing direction is dominated by external, extroverted (directed to the outside
world), emotional and cognitive orientation. It is both rational and emotional. At the methodological
and metacognitive levels, the process of ecologization is structured on the basis of the above directions
(existentially harmonizing and aesthetically harmonizing) and is used to develop ecophilic tendencies
of consciousness, in particular, of future mathematics teachers, students of information technology and
to improve the health-saving competence of physical education teachers, in the system of which the
ecological aspect is a significant factor for health preservation.</p>
      <p>Declaration on Generative AI: The authors have not employed any Generative AI tools.</p>
    </sec>
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