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  <front>
    <journal-meta>
      <journal-title-group>
        <journal-title>BISEC'</journal-title>
      </journal-title-group>
    </journal-meta>
    <article-meta>
      <title-group>
        <article-title>Leveraging Blockchain Technology to Revolutionise Corporate Social Responsibility: A Pathway to Enhanced Ethical Practices</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Katarina Antić</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Katarina Milosavljević</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Faculty of Organizational Sciences, University of Belgrade</institution>
          ,
          <addr-line>Jove Ilića 154, 11000 Belgrade</addr-line>
          ,
          <country country="RS">Serbia</country>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2024</year>
      </pub-date>
      <volume>15</volume>
      <fpage>28</fpage>
      <lpage>29</lpage>
      <abstract>
        <p>This paper investigates the potential of blockchain technology to enhance corporate social responsibility (CSR) by increasing transparency, trust, and operational eficiency. From its early developments in the 1970s to the pivotal introduction of Bitcoin in 2008, blockchain ofers a decentralised, immutable framework ideal for CSR applications. The study reviews blockchain's architecture and key characteristics and examines CSR's multifaceted responsibilities and benefits. A literature review indicates blockchain can significantly improve supply chain transparency, CSR reporting accuracy, and sustainable business practices. Case studies in the fashion and agri-food industries illustrate practical applications. However, the study acknowledges challenges, including scalability, interoperability, integration complexity, and evolving regulatory landscapes. Future research should address these challenges, explore scalable blockchain solutions, and conduct empirical studies. This paper concludes that blockchain holds substantial promise for advancing CSR, fostering enhanced stakeholder engagement and ensuring authentic CSR activities.</p>
      </abstract>
      <kwd-group>
        <kwd>eol&gt;corporate social responsibility</kwd>
        <kwd>sustainability</kwd>
        <kwd>blockchain</kwd>
        <kwd>blockchain technology applications</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1. Introduction</title>
      <p>
        Award from the Business Intelligence Group in 2022, providing $60 million in grants to over 400 U.S.
nonprofits focusing on social issues and committing to using 100% renewable electricity at its U.S. sites
by 2025 [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ].
      </p>
      <p>The primary research question, therefore, is how blockchain technology can be applied to enhance
corporate social responsibility. Exploring this intersection could yield significant benefits, leveraging
the strengths of blockchain to address and improve CSR eforts, ensuring transparent, immutable, and
eficient practices in the corporate world.</p>
      <p>
        Following an introduction that provides insights into blockchain and corporate social responsibility,
the remainder of the paper is structured as follows. The second chapter, Theoretical Foundations,
explores the available literature and related research on blockchain technology and corporate social
responsibility. The third chapter reviews the applications of blockchain in corporate social responsibility.
The paper concludes with a summary.
2. The Theoretical Foundations
Blockchain, as the name suggests, denotes a chain of blocks, where blocks represent and contain data,
and the chain refers to how the blocks are interconnected [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ]. Figure 1 illustrates the blocks’ content,
consisting of a block header and data. The block header contains data such as the timestamp, block
number, block size, hash of the previous block header, hash of the block data, and a cryptographic nonce
- an arbitrary number, while the block data consists of various other data, usually a list of transactions
[7, 8]. Moreover, the blocks are connected cryptographically, which means that asymmetric private
keys are used to prevent the chains from being breached and to make hacking the system impossible
[9].
      </p>
      <p>Blockchain technology has numerous characteristics that place it at the forefront of today’s
technologies. According to [10], Table 1 provides an overview.</p>
      <p>Before explaining how blockchain works in an example, Fig. 2 presents the architecture of blockchain
in three layers. The first layer visible in the figure below belongs to the application layer, which includes
the wallet and is the layer through which end users execute their transactions. The second layer pertains
to the decentralised ledger, which is responsible for grouping transactions, also known as mining. The
ifnal third layer is the peer-to-peer network, where node types play diferent roles, and various messages
are exchanged to maintain the decentralised ledger.</p>
      <p>The functioning of blockchain will now be explained using the example in Fig. 3. Suppose person A
intends to send one Bitcoin (one of the cryptocurrencies) to person B. The first step is initiating this
transaction, represented as a block with the structure described above in the second step. In the third
step, this block, or the newly created transaction, is broadcast to all participants in the network. Per
[12], nodes are individual computers within the blockchain network that validate and relay transactions.
If all nodes validate this transaction (noting that the transaction can be rejected), this block will be
Users can generate addresses that do not reveal their real identities.</p>
      <p>Easy verification of transactions: Bitcoin uses UTXO (an unspent
transaction output) to track transaction history.</p>
      <p>All participants see the same version of the distributed ledger.</p>
      <p>All nodes must agree on the validity of a transaction.</p>
      <p>There is no need for a central authority; consensus algorithms
maintain network integrity.</p>
      <p>Peer-to-peer network with no single point of failure; network
functions despite node failures.</p>
      <p>Transactions cannot be tampered with; errors require new
transactions to correct them.</p>
      <p>Transactions are quickly verified and dificult to reverse or erase
once recorded.</p>
      <p>Participants can trace the lineage of any asset on the blockchain.
appended to the chain of previous blocks. Adding a block to the chain, known as mining, involves
nodes solving complex cryptographic puzzles to confirm and secure the transactions [ 13, 10]. In the
ifnal step, the transaction is executed, and the Bitcoin is transferred from person A to person B.</p>
      <p>Although there are numerous divisions, the paper will focus on one that occurs in all variants and
represents the core diferentiation of blockchain. This division distinguishes four blockchains: public,
private, permissionless, and permissioned. A public blockchain is open to everyone; anyone can join,
whereas in private blockchains, entry is controlled by membership and such blockchains are restricted
and limited to business networks [15]. In permissionless blockchains, there are no constraints placed
on participants, but in contrast, permissioned blockchains are confined to a specific group of users who
are assigned identities through certificate issuance [8, 16].</p>
      <p>Corporate social responsibility (CSR) represents a comprehensive framework that integrates a variety
of activities and duties within a corporate context. It is characterised by the voluntary adoption of
environmental and social goals in a company’s stakeholder interactions and operational practices, as
described by Barbieri da Rosa [17]. This framework is dedicated to equitable growth and sustainable
development, as Fatima &amp; Elbanna [18] highlighted and acknowledged the corporation’s role within
broader societal networks [19]. CSR entails that a company remains socially accountable to itself, its
stakeholders, and the public, extending beyond its legal, ethical, and financial duties [ 20]. CSR can
manifest in numerous forms, from philanthropic endeavours to strategic initiatives designed to align
business operations with broader societal goals. This may include eforts to reduce environmental
impact through sustainable resource management, initiatives to promote social equity within the
workplace and the wider community and the adoption of transparent governance practices to build
trust and accountability [21, 22]. Sustainability, accountability, and transparency are central to CSR,
guiding companies to create value for shareholders and society [19]. Gordon Fitch’s [23] definition of
corporate social responsibility encapsulates its essence: "Corporate social responsibility is defined as
the serious attempt to solve social problems caused wholly or in part by the corporation." This definition
underscores corporations’ critical role in addressing societal challenges and emphasises the importance
of proactive engagement in social problem-solving. In conclusion, CSR is not merely a set of add-on
activities but a fundamental approach to conducting business that recognises the interconnectedness of
economic, social and environmental factors.</p>
      <p>CSR encompasses various responsibilities, including environmental, ethical, philanthropic, and
financial obligations. Environmental responsibility extends beyond compliance with legal requirements,
encompassing proactive measures such as exceeding regulatory standards and integrating
environmental considerations into business operations and product development [20]. Ethical responsibility
involves the firm’s duty to society, stakeholders, and the environment, necessitating a balance between
immediate financial returns and long-term sustainable development [ 24]. Philanthropic responsibility
refers to the voluntary initiatives firms undertake to benefit society, such as community development
projects and charitable contributions [25, 26]). As an integral aspect of CSR, financial responsibility
includes the firm’s economic performance and integrating environmental, social, and governance (ESG)
factors into financial decision-making processes [ 27, 28]. These diverse responsibilities are
interconnected, forming the foundation for sustainable and ethical business practices. Environmental, ethical,
philanthropic, and financial responsibilities are not isolated silos but rather interdependent elements that
collectively contribute to a company’s long-term viability and positive societal impact. By integrating
these responsibilities, firms can navigate the complexities of modern business environments, fostering
resilience and promoting a more equitable and sustainable global economy [29]. The holistic approach
to CSR underscores the importance of aligning business strategies with broader societal goals, ensuring
that companies achieve economic success and contribute meaningfully to social and environmental
well-being. This comprehensive CSR perspective highlights businesses’ evolving role in addressing
global challenges and underscores the critical importance of responsible corporate conduct in today’s
interconnected world.</p>
      <p>CSR provides businesses with numerous advantages, including an enhanced reputation, increased
customer loyalty and improved financial stability [ 30]. Additionally, CSR can elevate organisational
performance, boost profitability and ofer a competitive edge [ 31, 32, 33]. Ultimately, CSR is a strategic
necessity that generates value, aligns businesses with societal expectations and fosters a healthier and
more sustainable environment [34, 35]. By adopting CSR initiatives, companies can drive eficiency,
particularly in non-competitive industries, while positively impacting the environment [36, 37].
3. Blockchain Application In Corporate Social Responsibility
The use of blockchain technology in the field of CSR provides a substantial opportunity to improve
managerial practices by increasing transparency, trust, and operational eficiency. Managers face
increasing pressure to develop sustainable business models and demonstrate the credibility of their
CSR initiatives. Blockchain technology provides a decentralised and immutable platform for improving
crucial operations such as supply chain transparency and CSR reporting accuracy.</p>
      <p>From a managerial standpoint, blockchain technology builds confidence among stakeholders by
providing verifiable and tamper-proof data, which is critical for establishing organisational legitimacy.
It also enables managers to optimise operations, lowering administrative costs and expediting
decisionmaking processes. Practical applications in the fashion and agri-food industries demonstrate how
blockchain is used to assess product sustainability and assure ethical compliance. Nonetheless, managers
face many obstacles, including technological scalability, system interoperability, integration complexity,
and the need to react to changing regulatory environments. Purchasing scalable blockchain solutions
and educating staf members to ensure successful implementation are two important suggestions for
managers.</p>
      <p>Studies highlight the growing necessity for transparency in supply chain governance to meet social
sustainability goals. For instance, Venkatesh et al. in [38] emphasised the critical role of transparency in
this domain, while Winkelmann et al. demonstrated that blockchain is the most widely used technology
for sustainability within supply chains [39]. Ltifi and Mesfar [ 40] identified a positive correlation
between blockchain-based CSR services and consumer attitudes and resilience. Similarly, Ronaghi
and Mosakhani [41] confirmed that blockchain adoption positively impacts business ethics, corporate
governance, and social sustainability.</p>
      <p>In the following, Table 2 presents an overview of the studies, detailing the paper title, DOI, publication
year, and a description of the main findings. For this research, the Web of Science database was searched
using the query "corporate social responsibility" + "blockchain" in the topic field, which searches
the title, abstract, and author keywords. The initial search yielded 36 studies. After reading the
abstracts, those that did not align with the topic were excluded. Ultimately, the table contains 11 studies.
This assessment of the literature provides scholars and managers alike with a basic understanding of
blockchain’s possibilities in CSR.
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    <sec id="sec-2">
      <title>4. Conclusion</title>
      <p>This study illustrates that blockchain technology ofers substantial benefits for advancing corporate
social responsibility (CSR) by promoting transparency, trust, and eficiency in various business processes.
A detailed review of the literature and analysis of case studies shows that blockchain can significantly
enhance the accuracy and reliability of CSR reporting, improve supply chain transparency and support
sustainable business practices. The findings show that blockchain’s immutable and decentralised
nature ensures the authenticity of CSR activities, thereby fostering stakeholder engagement and trust.
Key examples from the literature, such as the use of blockchain for supply chain transparency in the
fashion industry and blockchain-based initiatives in agri-food supply chains, highlight this technology’s
practical applications and potential in CSR. These case studies demonstrate how blockchain can help
company managers maintain ethical sourcing practices, ensure fair labour conditions, and enhance
environmental sustainability.</p>
      <p>Despite the promising potential of blockchain in CSR, this study acknowledges several limitations.
Firstly, the primary data used in this research were sourced from the Web of Science database, which may
not comprehensively cover all relevant studies and insights on the topic. This limitation highlights the
need for a more extensive database search in future research. Additionally, the adoption of blockchain
technology is still in its early stages, and significant technical challenges related to scalability and
interoperability need to be addressed. Integrating blockchain into existing corporate infrastructures
can also be complex and costly, posing a barrier to widespread adoption. Furthermore, the regulatory
environment for blockchain technology is still evolving, creating uncertainties for companies seeking
to implement blockchain-based CSR initiatives.</p>
      <p>Future research should focus on overcoming the technical and regulatory challenges associated with
blockchain adoption in CSR. Exploring scalable and interoperable blockchain solutions will be crucial for
broader implementation. It would also be valuable to conduct empirical studies focusing on the Serbian
region, examining how companies integrate blockchain technology into their CSR eforts. Investigating
the specific challenges and opportunities faced by Serbian companies in this context can provide deeper
insights and practical recommendations. Longitudinal studies tracking the impact of blockchain on
CSR performance over time would also be beneficial, providing a clearer picture of its efectiveness and
sustainability. By addressing these areas, future research can contribute to the development of robust
frameworks for integrating blockchain into CSR practices, ensuring that its benefits are fully realised
for both businesses and society.</p>
      <p>Declaration on Generative AI
The authors have not employed any Generative AI tools.
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