=Paper= {{Paper |id=Vol-4031/07_regular |storemode=property |title=Content Analysis of Public Branding Strategies: Uniqueness and Isomorphism in Facebook Posts of Italian Museums |pdfUrl=https://ceur-ws.org/Vol-4031/07_regular.pdf |volume=Vol-4031 |authors=Paola Riva }} ==Content Analysis of Public Branding Strategies: Uniqueness and Isomorphism in Facebook Posts of Italian Museums== https://ceur-ws.org/Vol-4031/07_regular.pdf
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